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From: Insane Founder <insanefounder@mail.beehiiv.com>
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Subject: What if 'manifestation' has its roots in research?
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^Hi! Welcome. You being here means more than you know. Knowing it lands wit=
h someone like you keeps me going. I'm ^^[Lavena Xu-Johnson](https://x.com/=
iamlavena)^^. I write about psychology for founders. Why? Because scaling a=
 business means scaling ourselves first.^

Happy Wednesday, founders,

Have you ever imagined a goal so clearly and believed it would become a rea=
lity sooner or later?=20

We hear stories from well-known figures about how they achieved their succe=
ss by visualizing a specific goal.=20

Some call it =E2=80=98manifestation=E2=80=99, with a cult-like following an=
d its many how-to practices and techniques.

Some roll their eyes and call out - you can=E2=80=99t achieve your grand go=
als by imagining it on a couch.

This has been on my list to dig deep for a long time - is it real? Is it ba=
cked by science or just pseudoscience?

Let=E2=80=99s find out.

__**[Subscribe](https://insanefounder.com/subscribe?utm_source=3Dinsanefoun=
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=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

=F0=9F=A4=9D_ This edition is kindly brought to you by Notion _

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=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

### TL;DR

* How mental picturing isn=E2=80=99t magic, but a **mechanism**. Your brain=
 responds to vivid images in much the same way as it does to real events.=20

* Classic and modern research shows **moderate performance gains** from men=
tal practice, with the strongest effects when the imagery is specific and e=
mbodied.

* How to apply in a founder=E2=80=99s life: **pitches, networking, and long=
-term goals**.=20

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

## How our minds play =E2=80=98tricks=E2=80=99

In one of the classic best sellers in psychology,=C2=A0_[Psycho-Cybernetics=
](https://archive.org/download/maxwell-maltz-psycho-cybernetics/Maxwell-Mal=
tz-PsychoCybernetics.pdf)_, Maxwell Maltz tells a bear story: if a hiker th=
inks he sees a bear, his adrenaline surges, and he starts to sprint for sur=
vival. Even if it=E2=80=99s a man in a bear suit, or a giant dog, the _idea=
_ triggers his physiological response - even if it=E2=80=99s not an actual =
bear, he does not need to stop and decide whether he should run away from w=
hat he perceives as immediate danger.

In Maltz=E2=80=99s language, we don=E2=80=99t react to =E2=80=9Creality=E2=
=80=9D; we react to the _mental image_ our cortex constructs of reality, an=
d our body follows. The emotion of =E2=80=98fear=E2=80=99 came as a result =
of a constructed idea or belief. The idea, the belief, or the mental image =
was the causative agent, not the emotion or the event.

In a [hypnotic experiment](https://archive.org/download/maxwell-maltz-psych=
o-cybernetics/Maxwell-Maltz-PsychoCybernetics.pdf), where the subject was t=
old he was at the North Pole, his body reacted as if he were cold, and he s=
tarted shivering, developing goose bumps. In another study, when college st=
udents were asked to imagine that one of their hands was immersed in ice wa=
ter, the thermometer readings in the =E2=80=98treated=E2=80=99 hand dropped=
.=20

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/a6c3968f-8b78-4=
aff-8cb8-03779f218d0a/Screenshot_2025-11-12_at_22.07.46.png?t=3D1762970883)
Caption:  Experienced memories versus imagined memories in the EEG (Conway =
et al., 2002)

Our nervous system cannot distinguish between an imagined experience and a =
real one. In either case, it reacts automatically to information that your =
forebrain received - even if it=E2=80=99s far from the true event.

Put differently, the brain and nervous system that react automatically to t=
he environment are the same brain and nervous system that inform us about t=
he environment.

Our nervous system reacts appropriately to what you think or imagine to be =
true, so by practicing _mental picturing,_ it offers us an opportunity to =
=E2=80=98practice=E2=80=99 new traits and attitudes.

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

## The neuroscience evidence behind =E2=80=98mental pictures=E2=80=99

Mental practice was introduced as early as a classic 1994 meta-analysis by =
Driskell and colleagues,=C2=A0=E2=80=9C[Does mental practice enhance perfor=
mance](https://www.researchgate.net/profile/Aidan-Moran/publication/2281180=
07_Does_Mental_Practice_Enhance_Performance/links/00b49527e74ea53a69000000/=
Does-Mental-Practice-Enhance-Performance.pdf)=E2=80=9D? In 2020, a [24-year=
 follow-up conducted by Toth and colleagues](https://www.sciencedirect.com/=
science/article/abs/pii/S1469029219301530?via%3Dihub) reached similar concl=
usions: imagery recruits overlapping brain machinery as perception and acti=
on:

1. **Visual mental imagery engages early visual cortex:** When you picture =
something in your mind with real detail - colors, edges, and shapes - your =
brain=E2=80=99s early visual areas (the same ones that process sight, often=
 called V1/V2) are active.

2. **Motor imagery engages premotor and related networks: **When you rehear=
se a movement in your head - like a swing, a step, or a hand gesture, your =
brain=E2=80=99s movement-planning network (premotor cortex and SMA) is acti=
vated, as if you=E2=80=99re about to move.

[A classic Research Quarterly study](https://education.wayne.edu/eer_disser=
tations/1958_clark.pdf)=C2=A0on the basketball free-throw task found that m=
ental rehearsal improved performance and was nearly as effective as physica=
l practice (Clark, 1960). The study recruited 144 boys, who were split into=
 3 groups. The first group practiced every day for 20 days, the second grou=
p had no practice, and the third group spent 20 minutes a day imagining the=
y were throwing the ball into the hoop; when they missed, they would mental=
ly correct the movement. On the final day of scoring, the 1st group improve=
d by 24%, the 2nd group had no improvement, and the 3rd group improved by 2=
3%!

Imagery is not a substitute for doing; it=E2=80=99s an amplifier of doing -=
 especially when the representation is specific and embodied.

In _[Secrets of Closing the Sale](https://www.goodreads.com/book/show/57873=
6.Zig_Ziglar_s_Secrets_of_Closing_the_Sale)_, the writer taught his salesme=
n a technique: _rehearse the conversation before it happens. _Run imaginati=
ve, role-played scenarios - prospect asks a tough question, and practice yo=
ur exact response. Sales teams using this mental run-through reported a 100=
- to 400-percent increase in sales gains.

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

## A founder=E2=80=99s frame: imagery as a decision-and-execution tool

Think of mental pictures as =E2=80=98pre-experience=E2=80=99: you rehearse =
the cognitive steps, the body states, and the contingencies while the stake=
s are low. You=E2=80=99re not =E2=80=9Cmanifesting=E2=80=9D a term sheet; y=
ou=E2=80=99re _training and pre-engaging a perception_ to recognize and ena=
ct the moves that make it more likely.

**1) Pitches (investors, enterprise, or hiring)**

* Build a vivid, first-person visual environment in your head: room setup, =
your first sentence, slide timing, potential objections, and questions.

* Rehearse correction: When you receive a rejection or make a mistake, obse=
rve and feel the micro-adjustment - what is your tone, pace, and body posit=
ioning?

This is priming both the narrative plan (prefrontal) and the embodied deliv=
ery (motor/visceral), which increases fluency and lowers threat arousal.

**2) Networking **

* Pre-play 3 opening lines, 2 questions with curiosity, and 1 graceful exit=
.

* Imagine the names, badges, and the warmth on your face, and your recovery=
 line if your brain goes blank.

**3) Long-horizon milestones**

* Construct a future scene where your product or service is widely adopted:=
 at the celebration (with your audience, team, or loved ones), what did you=
 say? How are you feeling? What can you see in front of you?

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

## The mental picture protocol

What are the practical steps in practicing mental picturing? Maxwell Maltz =
noted:

* Set aside 30 mins every day, find a comfortable position, relax, and clos=
e your eyes.

* Imagine (your goals/ideal scenario/achievement) in pictures as vivid and =
as detailed as possible. You want your mental pictures to approximate actua=
l experiences as much as possible. Pay attention to sights, sounds, and obj=
ects, and take a moment to look around at the physical environment you are =
in.

* You do not need to immediately try to act in your ideal way tomorrow, you=
r nervous system will take care of that in time - just see yourself act, fe=
el, and =E2=80=98be=E2=80=99 as you want, and think =E2=80=98 I=E2=80=99m g=
oing to imagine myself acting this way now - for thirty minutes today=E2=80=
=99

* Imagine your feelings, your emotions, as though you have already embodied=
 that skill or achievement.

This exercise builds new =E2=80=98memories=E2=80=99 and stores data in your=
 mid-brain and nervous system, which in turn creates a new image of self. A=
nd after consistent practice, you=E2=80=99d be surprised by how you=E2=80=
=99d =E2=80=98act differently=E2=80=99 without trying - because your presen=
t feeling and doing is automatic and spontaneous because of memories, wheth=
er real or imagined.

Start small, with 5-10 mins a day. The key is to practice every day, and yo=
u=E2=80=99ll slowly see how you are reconstructing a new automatic mechanis=
m for yourself.

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

## Key learnings

1. **Picture =E2=86=92 Practice =E2=86=92 Perform:** First-person, sensory-=
rich scenes engage visual and motor circuits, making execution smoother.

2. **Specific beats vague:** Rehearse exact openings, likely objections, an=
d micro-corrections; pair each session with one real-world action.

3. **Start small, stay daily:** 5=E2=80=9310 minutes beats occasional marat=
hons; consistency rewires the =E2=80=9Cautomatic=E2=80=9D you.

Directing your nervous system with mental images so it rehearses the future=
 you intend - and then makes that future easier to execute. The question is=
 not one of belief versus disbelief; it=E2=80=99s about mechanism.


=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
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=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

As always, please hit reply if something in here resonates with you.

Until next week,
Lavena=20

P.S. _If you want to get a founder feature about your own story, reply to t=
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=E2=80=94=E2=80=94

Curious Creator
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lign=3D"right" valign=3D"top"><p> November 12, 2025 &nbsp; | &nbsp; <a href=
=3D"https://link.mail.beehiiv.com/ss/c/u001.gaaA1Gye7IN08GIPmsK5K96HvxOJxLt=
WweYntAW6SThXJSop4mWr_TDsXn_7TkjGUlJu8KLARZFNfK6lrl4de4XT1qTorjjNuSBip_DxL-=
Ax90253RSuYswvurSJBXXE1ZKQpp6G02v0oC8d0XiPKtI-mTlKLa6c6_7LMoHB7Ofd2cCekEnrt=
v9yCCgWJVHDrL5VAb3d7Nc_OnQy6ZeMAyWw_UPEpC5viFiswiY0LU4g-DUlGUKC4Iz8a2h5tj-m=
NF8udttvXF7a5N3YPFVCDPs0iYeFGPls0ntIhj14uzrWrNZfLWx8m0-eYgekyhf7JbaUDT0jxc-=
n-U4BABsr-A8CrgE1FAIvpYe2ppTgi_QSctPlqNnpgMkJjwCTcgJlMcnwpbP6vENhZa5SRSVTRZ=
ZSDrETD1zQEelCkWwbXFXEPHGqY6xqVEtFXpbQkgtle6UkVUx29_XB4mxdYPdBW1EZVl2N-lD_M=
joQ3Hq93JGU-RbYnhOgjGJBgf-uJmhHvsvfFYd0V5-WerPc9h00EcsvBZhGYQVkJ9zUvNh5_O7x=
a75r_KQBjAO_ZwX-GjUFp9nHoPr0vz_zWYDCne6492Oliow1pCzMaUBVku7mk7iIgXAfI0wewHu=
dwNQwCLVsg2jmV-TTAwW3yN9Nyzh8GEHYQTQKM0ahImPmSfhp4-EjiZGHuZeshznOk1Hm8LBvnb=
tSbaggdJt4FTpcoINJjkhrbAPugRoyqDzNABkGRLRkgnMDND65KY5WMUsgjv0HCG6cxM8NFIH5A=
Ohr6coErQADTFmXrvZ3kjKX_bTVEIAZwkigC7DFNS1HKgJzqHVgMtEQ6_Y9OgaM-v9yH2eGb3fr=
gxGbeofoER1aIgtL-kilA7oGm7TOdvyYRB74dnGv/4lj/o4T7yellTZi6rCycTRfBpg/h0/h001=
.fcqYWV6vfkTP8E7vpiGwSYACYl9USO0KejptgwQ6w0o"><span class=3D"translation_mi=
ssing" title=3D"translation missing: en.templates.posts.email.header.read_o=
nline">Read Online</span></a></p></td></tr><tr><td class=3D"dd" align=3D"ce=
nter" valign=3D"top" style=3D"width:100%;text-align:center;"><table role=3D=
"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center" st=
yle=3D"margin:16px auto 16px; padding: 0;"><tbody><tr><td style=3D"width:62=
0px;padding: 0px 0px 0px 0px;text-align:center;"><a href=3D"https://link.ma=
il.beehiiv.com/ss/c/u001.AISvUUSVjDprnRD9tNkLRcGmfW09rMevMnXoY8ocgH8FEEph4_=
faUYYmEmj9kWr6IvCRZA85YlSyYmWvjkZBJoDzeKr6tv1xRUFnemXtRVpOB67AJTIyllQUyshE4=
0poQRMCTEkj-D6-WX9AkC8lhT5aeDXiFkXsJMZDfrcNJ48js2NP-lUPO-Wyp77t8ODUlou7iiGh=
FKPy8oOPLs9RCJ7aDD_6o8m_rhLXMebrc5Q989MWkbWXjtaFsSR5tlCK/4lj/o4T7yellTZi6rC=
ycTRfBpg/h1/h001.5KXjrFY3aZtGpDg-6yCE5lIgHHbgCiBFCZR3j9oKo8c"><img alt=3D""=
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rc=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Daut=
o,onerror=3Dredirect,quality=3D80/uploads/asset/file/698927e8-034b-4606-a50=
2-d5cb1884b92b/4.png?t=3D1744055011"/></a></td></tr></tbody></table></td></=
tr><tr><td class=3D"dd" align=3D"center" valign=3D"top" style=3D"padding:15=
px 0;"><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" c=
ellpadding=3D"0" align=3D"center"><tr><td align=3D"center" valign=3D"top"><=
h1 style=3D"text-align:left;font-family:'Spectral',Georgia,Palatino,serif;f=
ont-weight:400;font-size:32px;color:#000000FF;padding:2px 0;line-height:38p=
x;"> What if &#39;manifestation&#39; has its roots in research? </h1><p sty=
le=3D"text-align:left;font-family:'Karla',-apple-system,BlinkMacSystemFont,=
Roboto,sans-serif;font-weight:normal;font-size:20px;color:#000000FF;padding=
:5px 0;line-height:24px;"> The science of mental picturing, and how to use =
it to change behavior. </p></td></tr></table></td></tr><tr><td align=3D"cen=
ter" valign=3D"top" class=3D"dd"><table role=3D"none" width=3D"100%" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td aling=
=3D"center" valign=3D"middle" class=3D"mob-stack"><table role=3D"none" bord=
er=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"left" class=3D"mob-st=
ack" style=3D"width:100%;"><tr><td align=3D"left" valign=3D"middle" style=
=3D"padding: 5px 0px 5px 0px;"><table role=3D"none" border=3D"0" cellspacin=
g=3D"0" cellpadding=3D"0" align=3D"left"><tr><td align=3D"center" valign=3D=
"middle"><img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-do=
wn,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/user/profile_pictu=
re/7222f065-0aeb-4775-bb97-0e4610547de8/thumb_Lavena_profile_1_bigger.jpg" =
width=3D"40" alt=3D"" style=3D"display:block;max-width:40px;border-radius:5=
0%;position:relative;border:4px solid rgba(0,0,0,0) !important;left:-4px;bo=
x-sizing:content-box;z-index:10;" border=3D"0"/></td><td width=3D"5" style=
=3D"width:5px;">&nbsp;</td><td align=3D"left" valign=3D"middle" class=3D"g"=
 style=3D"position:relative;left:8px;width:100%;"><p style=3D"padding:0px;c=
olor:#000000FF;"> Lavena Xu-Johnson </p></td></tr></table></td></tr></table=
></td></tr></table></td></tr><tr><td><table role=3D"none" width=3D"100%" bo=
rder=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td><ta=
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margin-top:15px;"><tr><td align=3D"left" valign=3D"middle"><table role=3D"n=
one" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"left"><tr><t=
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acing=3D"0" cellpadding=3D"0" align=3D"left"><tr><td align=3D"center" valig=
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3, 114, 91);"><sup>Hi! Welcome. You being here means more than you know. Kn=
owing it lands with someone like you keeps me going. I&#39;m </sup></span><=
span style=3D"color:rgb(103, 114, 91);"><sup><a class=3D"link" href=3D"http=
s://link.mail.beehiiv.com/ss/c/u001.bpfNd0WUME1E9_0kM61ss20A6eYu3Kq770NwzQB=
XkDmB5VFLBSNs4j0q0WZ_47fINpnPAH_h58nWpTuxWQBHyo-wp9_D_Q_4207L58iFucPIOAo0bN=
thxyLUY33ZIXd8E3DABn8lC0fdMSfm2nZTR4_At7cKI7Oizj_0eOva1mGmsMIZS0mkeZRRJntbE=
48kIVZeXKzbGiYqCRL726mjPAx5Jxw2KJy5rGftCTzuDhlIpQbyargF5ytKCeQu6ig1/4lj/o4T=
7yellTZi6rCycTRfBpg/h7/h001.xr8t8MAa2nxETF36Ohu-5OlaGBYEW7NUEUyk8_yIXw4" ta=
rget=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>Lavena Xu-Johnso=
n</span></a></sup></span><span style=3D"color:rgb(103, 114, 91);"><sup>. I =
write about psychology for founders. Why? Because scaling a business means =
scaling ourselves first.</sup></span></p></td></tr><tr><td class=3D"dd" ali=
gn=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word=
;"><p style=3D"mso-line-height-alt:150.0%;"> Happy Wednesday, founders, </p=
></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;te=
xt-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0=
%;"> Have you ever imagined a goal so clearly and believed it would become =
a reality sooner or later? </p></td></tr><tr><td class=3D"dd" align=3D"left=
" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p styl=
e=3D"mso-line-height-alt:150.0%;"> We hear stories from well-known figures =
about how they achieved their success by visualizing a specific goal. </p><=
/td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text=
-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;=
"> Some call it =E2=80=98manifestation=E2=80=99, with a cult-like following=
 and its many how-to practices and techniques. </p></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Some roll their eye=
s and call out - you can=E2=80=99t achieve your grand goals by imagining it=
 on a couch. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"pad=
ding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-=
height-alt:150.0%;"> This has been on my list to dig deep for a long time -=
 is it real? Is it backed by science or just pseudoscience? </p></td></tr><=
tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:lef=
t;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Let=E2=
=80=99s find out. </p></td></tr><tr><td class=3D"dd" align=3D"center" style=
=3D"padding:0px 15px;text-align:center;word-break:break-word;"><p style=3D"=
mso-line-height-alt:150.0%;"><span style=3D"color:rgb(103, 114, 91);"><span=
 style=3D"text-decoration:underline;"><i><b><a class=3D"link" href=3D"https=
://link.mail.beehiiv.com/ss/c/u001.gaaA1Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6=
SThglUp8d1cGeAcSR7wfP56yfdUiQg-yWMsCdDHbOqyNV0BcDd0BlNCSWIR3vK7tJFNwoxCfOtN=
qQX4lphXaL70-ui5VtS9M0QdUTPzHZXdiLERV4istNuhC69rGKtu0xcn5eFWxVUWwdRrcAP5Bj1=
Bzri1nX6-F_lVxuUD8e4X3h33nPZQTYJZn6Jgv-mh9X0dyNlBq9F0oIANo8TXLgLv15Fw3ohfN6=
MVT0MWVESTmosNbXlhaimHtfozZqca_ITy80FDnrLAPJ-nMRf0GXVgoH9O3VizpWaev9UZWfhQf=
uaXa3rJddbH-DgTcOWKzBho6G6C8xys4ni1EfyJ5j0flDbg-LfYlzmKoZ_ze1PQzC0CIjNhwHCu=
gxXOE9N6Sx-AAnOZd4jY7_76g1-sWOmh7_JCK8TafqJwByR9E87BL9aypoiutnOjvkNg8mBhaHd=
_XX1S3_P4BN0XXJitSo-bJNqzhYXVKn1nnCYVaAvsG0pWVO1ZC8Lgm34QH-m7Eg5mG4IPn5YaTM=
4SwbFMu089B7GtyHFPIszmcst7v1ExS1b_vNLfEByrdm8bFYFaQWzse1zqCSC2_RnK4-F9JQDRN=
HLorIUjqse4Pi58PssZxhGeMWStv5IrgC4ho2-xzTy66P2x2fXS0isiX-cV9aSQ3kavBvE6VNmL=
8O4-e0tIfryDatgNZOXd1bKSEAsqK4dSc_oPQz7nozfSq2fTuKgva7VzRE6I-bgDIA2uIHJFMvs=
drSoQ3-PXceLq13YpzZ-GMqv6zRH6pNuT2ZxMne6NymOiARgBTVP7MvL9L405OjQ/4lj/o4T7ye=
llTZi6rCycTRfBpg/h8/h001.46Hx01HCT97DQUUip5cVq2rwuFlDdxP8wzfqS1hULjI" targe=
t=3D"_blank" rel=3D"noopener noreferrer nofollow" style=3D"text-decoration-=
color: rgb(103, 114, 91);"><span style=3D"color: rgb(103, 114, 91);">Subscr=
ibe</span></a></b></i></span></span><span style=3D"color:rgb(0, 0, 0);"> | =
</span><span style=3D"color:rgb(103, 114, 91);"><span style=3D"text-decorat=
ion:underline;"><i><b><a class=3D"link" href=3D"https://link.mail.beehiiv.c=
om/ss/c/u001.gaaA1Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6SThJNmZUgWG0QUcOSyhN3A=
cIPARp_pQUGucbwJJsQP64Qp0v7sUCdopq5BrvXJP_5n08wRcJFnNUsMq2XjdBCQOMT1jU2nq30=
da1Cv00vlXLyMIyD6ZHdxZQ2GaVIQED_j-GpBrFvA6Ky6iPNJV7SXXwnw76zzJyQ9UGMgiP1E10=
hdmbrqWbZQqNkCxLfXzca7JWx3ufuPd7ynvxJSBVXD9EaYDfXE9CuNp1YpZZKHYqmifPOTb3AiD=
ac4sckH28WnSKaF9eUibxM6h9XFmRwCh0-8nzIGYRrQdnEgKWBwdf4kSAsul-AEJQ3RPXLh1dO2=
5ncpYBdFPRcZybWJxvY-k6vGu_mezbzs5KUeJo7tM4tK-7ivmY1U2FLmKD0WegqhJYwD6Rdt0sb=
4jrzP13Ve8FVDZtyNxBMt5nLkJSAj6BwzjdPOHrtLPAIW8nU41pwDR9wTcgZ2L64Cb3XhMIxmKL=
5TlyrQ-rwlqj7G_1-hX-U6VQ-SJjBgTfjtouEMzKdyXiqaMSjWUscmj6PgE_64BURxzm5PPMmUX=
fs81uURkBKugcf5U-4wEV7I5AwGi9RD--PFMoZ9JOnM4zMRemTuQKiLuJhXZrCQe5KZ10WRpib1=
5a0dAI6styG80dDrHWNGogWn9amp_ergfK-IeEsTm9FDP9IeC00bRw-bBQcJZaazH-YF6XkTFOa=
qu9sNJLP630Fp2zkxtAQl-Xgfx3b7pFieOaks-9FKk2r19NA2o145eG6OOr-X0aXLqqf5wHRzML=
FvObsz83PpJPhF67Oj3gEYnPGsbbeQbFFtx7dl68lw/4lj/o4T7yellTZi6rCycTRfBpg/h9/h0=
01.RF6SykrD9b3MCKViw7OfEzTVU0Xhd8QVXU42GaTxTZg" target=3D"_blank" rel=3D"no=
opener noreferrer nofollow" style=3D"text-decoration-color: rgb(103, 114, 9=
1);"><span style=3D"color: rgb(103, 114, 91);">Past essays</span></a></b></=
i></span></span><span style=3D"color:rgb(0, 0, 0);"> | </span><span style=
=3D"color:rgb(103, 114, 91);"><span style=3D"text-decoration:underline;"><i=
><b><a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.KISc3=
xZvrw82p29D5a_CR4QPdruG7MgSu6yILfuv0AX0Yg3mW8Pid8oO_Ww4PVUDqFMQAvvS2OOfQLZE=
xCN5QWlFoAMjuB64EFOEEWF4K8_ICwMaIpU38m9xF-ArkTFgfvV7nixTnkBxDOU7B0V-45OHuft=
6YGIzFCAjNPqfWO7tho_JurpBiYd5ujuzW6nXUODlZO8VKoFAra_0_olrcrCvRAq6PNnmE34a0m=
Qixx23NjPi9Wf4p7UYnA5PaLkV_a8bYGO5l2PFd6k6HCrqmdagCsU_t90obmjglUf-89p-zjfxc=
gsvGl8Lz37o6NKstpZfYt4dokmZvFi-LVhU7LlE7j4A4kX3w4IlB1r2RGM8uLAzteDBL7tGUhct=
J8XqtEqKVjxNY2Qv4mUIPemoEw/4lj/o4T7yellTZi6rCycTRfBpg/h10/h001.f4XdzOXavHc5=
pcvGcQjiu5bZxG7wIuY6k0O8rzpTcE0" target=3D"_blank" rel=3D"noopener noreferr=
er nofollow" style=3D"text-decoration-color: rgb(103, 114, 91);"><span styl=
e=3D"color: rgb(103, 114, 91);">Let=E2=80=99s collaborate</span></a></b></i=
></span></span><span style=3D"color:rgb(0, 0, 0);"> | </span><span style=3D=
"color:rgb(103, 114, 91);"><span style=3D"text-decoration:underline;"><i><b=
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jDprnRD9tNkLRcGmfW09rMevMnXoY8ocgH8FEEph4_faUYYmEmj9kWr6IvCRZA85YlSyYmWvjkZ=
BJoDzeKr6tv1xRUFnemXtRVpOB67AJTIyllQUyshE40poK_pRa27YUFNuxPYgaXxwHeCHdHikmR=
IIUrO8rDZrYSDCX5gD55nBT6ArDlb1zfkidaLyZGj2Ssks_IKu6e7vMc-9mTXBBUFtP9iDQkbbG=
XqBQKCKIc7w2jznLXQlUkWZlAuq3YepaEbngsB12ajqTw/4lj/o4T7yellTZi6rCycTRfBpg/h1=
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114, 91);"><span style=3D"color: rgb(103, 114, 91);">Insane Media</span></a=
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/span><span style=3D"color:rgb(103, 114, 91);"><span style=3D"text-decorati=
on:underline;"><i><b><a class=3D"link" href=3D"https://link.mail.beehiiv.co=
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ellTZi6rCycTRfBpg/h12/h001.js81rUlL7fzqxsVeVKZDOtgcmhNZ69yF9_avP0KMiIM" tar=
get=3D"_blank" rel=3D"noopener noreferrer nofollow" style=3D"text-decoratio=
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er"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td id=3D"tldr" class=
=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#000000FF;font-weight:=
400;padding:0px 15px;text-align:left;"><h3 style=3D"color:#000000FF;font-we=
ight:400;mso-line-height-alt:125.0%;">TL;DR</h3></td></tr><tr><td style=3D"=
padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;"=
 class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outlooklist"><ul=
 style=3D"font-weight:400;list-style-type:disc;margin-bottom:12px !importan=
t;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class=3D"listIte=
m ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:lef=
t;word-break:break-word;"> How mental picturing isn=E2=80=99t magic, but a =
<b>mechanism</b>. Your brain responds to vivid images in much the same way =
as it does to real events. </p></li><li class=3D"listItem ultext"><p style=
=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break=
-word;"> Classic and modern research shows <b>moderate performance gains</b=
> from mental practice, with the strongest effects when the imagery is spec=
ific and embodied. </p></li><li class=3D"listItem ultext"><p style=3D"mso-l=
ine-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> =
How to apply in a founder=E2=80=99s life: <b>pitches, networking, and long-=
term goals</b>. </p></li></ul></div></td></tr><tr><td align=3D"center" vali=
gn=3D"top" style=3D"font-size:0px;line-height:0px;padding:15px 0px 15px;" c=
lass=3D"dd"><table class=3D"j" role=3D"none" width=3D"20%" border=3D"0" cel=
lspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr=
></table></td></tr><tr><td class=3D"e" align=3D"left" valign=3D"top" style=
=3D"padding:15px 15px 12px;"><h3 style=3D"">Should I include a TLDR at the =
top of every issue?</h3><p style=3D"">TLDR - Too long, didn&#39;t read </p>=
</td></tr><tr><td class=3D"ee e " style=3D"padding:0px 15px 15px;"><div sty=
le=3D"margin-left:0px;" class=3D"edm_outlooklist"><table role=3D"none" bord=
er=3D"0" cellspacing=3D"4" cellpadding=3D"0" align=3D"left" style=3D"min-wi=
dth:300px;"><tr><td style=3D"width:100%;border:1px solid rgba(50, 50, 50, 0=
.17);padding:6px 12px; border-radius:4px;"><a style=3D"font-style:normal;te=
xt-decoration:none;" href=3D"https://link.mail.beehiiv.com/ss/c/u001.gaaA1G=
ye7IN08GIPmsK5K96HvxOJxLtWweYntAW6STjFbsOHHHpIYwZI95EWie-Q3xeB2mpOkTwWg5PLY=
wSM37ji5QmfLcnO5Ji-Ce_m2LTHL4FmVS_NQ5yji7qXOByhM5tRh_D-C-5zk-eGcEW7jAsXw-O9=
mINNw8UDwfouyFI9VnWetkedyVHQjWMmfheUgJcEcNUjKB-7M46Dgp_r-PIuAnWvnN1OJXdKVMt=
VFrDMqpmAYFXUew-tMSxnimdXyftiv6HdoukduUe7LcXIId5dpivABkRXV5Dzpc1CcWQoKUlDQg=
NG8c_28x53m7SpRvq_aTEAeUrQywlkBXJdSTcGCcD5usGoo-houxEaz3SZvjPTsluk7Z6quQ4Kq=
6_r9jA3Xv4dbo5N_1Ae50PKyMVXY1PO3Qj60pB3Uh85hKClemNbPH5xhAErtToTOXngTVdwdYeS=
o9na90pD8XGnY9tIuTzPm1TF4HohMmYRLoo7yhcTEAuwe6CraO_Rpc_ZHNZWcsqSFWKBOh4buU_=
aBV-M-0ZZIJBRKlr48v4lG24q_DriIX4X24gLmbDl1wGm0Twf4MG6R32BSsUR0GjQYd1-9oYNMQ=
h__95is2lUC7qr5ItqGHO5auIX9H7kwOoPx2QB_KG9P4czrMr3MD2qFCrW5u7hDK6QE3yvHEfdH=
QHa93xmjVBzyVuKsGE1q-ya2ROAOSvM3J6gSLGNDqs6JMLd6oKMu_DLLd4r9qRbZdLR_mG8tyiR=
pHoXCTp174TxIDGkiDUpU0emN2zLMBTIF8d9vuj1-Xp2MD-BhmFV5YU-ZSM-gj4-RuT5hIQu-9x=
QNZ3X8UgwA_DECwo-dAS5mfmd5KfrxzuoZjqteNxLuKcitKRnAGacipKyPYiqUR55cDQDGK2k_a=
6JyNPMJehZWePH-zN9iB-wZXE1F5DfD4tk-YgCe7IxtDUgyM9dBtE2zIphbYlcqDEVxIvlCzZWu=
JumbaaGgyTozA5e7YteVuc_ysGOSDm1PBUy7I9WYZa8YWymoWcq24uX_kFkhMOj9X1VBJBX_LFV=
ZXiZTqMRhzc/4lj/o4T7yellTZi6rCycTRfBpg/h18/h001.vFncFaRpvUOx7VHK72tBSYUTsas=
4qNPfNQSWVJmN7eo"><p style=3D"font-size:14px;color:inherit;"> Yes! </p></a>=
</td></tr><tr><td style=3D"width:100%;border:1px solid rgba(50, 50, 50, 0.1=
7);padding:6px 12px; border-radius:4px;"><a style=3D"font-style:normal;text=
-decoration:none;" href=3D"https://link.mail.beehiiv.com/ss/c/u001.gaaA1Gye=
7IN08GIPmsK5K96HvxOJxLtWweYntAW6STjFbsOHHHpIYwZI95EWie-Q3xeB2mpOkTwWg5PLYwS=
M37ji5QmfLcnO5Ji-Ce_m2LSY9kmbOSeHKRMu6sW0YPMzYXJbJdhs6e6XYimyDdxoYK1lqv_RO4=
h8xZV6noFKxpklO-G9uA90yXWHuSyu9qzycQUTQAfa3HkjLHVFeOoUcYEXRVE4OyRlepZQNUdfv=
3pXRLLFnReUQJyCgLu8-C5Z7_kcKnEycw8WHT9rWrmN2_oqXdFyX85FHDL0QCBw2mS67xbdy529=
7vD7DHkELZvrZIJZyZfMikNegXG1Qq3vT_s01ks9KbhfNeoKwvCTWPZ4gFCUPYSvSRyYEIeip65=
OPeZx2I_RJk6RnYTBG-iNXMC4Ov8ruGyzb8E2GbDssBqrPD8BAkKkz3Q3MvD-ta1oAFhJLsXei2=
TszgtuVhRUFzt43GKeQmqQox9KrYSQm6o7feye3z5UobYudebw4ff6ldb4NKWKkjxqqdJjFHIeV=
yCn9FS3F5RW_UYMzky7URLHKCn9l8xn5K9VGuG1zLLhQmEcxdtZa-0PEs1Brc6hoheKAhse7Jza=
NDNqfPQEhHm7bgnrQSzFcTzC9ZYHVitLQ63qPnn_oZ0U7UlUAqLcdHql9z7w57JLftBJ_yOeXvI=
aohXemYEFvhzHZz1_OvQRlfMSvVT4C9q6XHMAcMDvapZ0cx_bUX4qU3pyBEtnFshj1rKWry-qd2=
RMwh9QPGMhPIBK2mY_CsxFN-9Yd-R84WQoV1LtMsGSdrwwXrC6BUWsvaADTnBHXseh09OmnZRoS=
uKmuT7VgScf35q9jhcK5eigyLlwDdmaEXr1O9E5Qe4sd3WWAahD-emtHjgsmawgAy_OpcFmg8pw=
QOdXuSZbWMWkPxaMXtjlmNossKqnDq-X-PjaSr_5IeuhsiIX2pXY9z2d1qHBwkO9S6_SDKPedTh=
HdYmkGCU2uafKD6dFgQK2oUVGArFmXaBv7UkPAymcMf2VYz25ACxNimTRKrBoDi1747DMGmuHjt=
rNlpZWQ4I/4lj/o4T7yellTZi6rCycTRfBpg/h19/h001.7sWQlQMlYdZIGQvdI2OVcEWg7YQMl=
4JJyD6l8oyO3-o"><p style=3D"font-size:14px;color:inherit;"> No need. </p></=
a></td></tr></table></div></td></tr><tr><td align=3D"center" valign=3D"top"=
 style=3D"font-size:0px;line-height:0px;padding:15px 0px 15px;" class=3D"dd=
"><table class=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table=
></td></tr><tr><td id=3D"how-our-minds-play-tricks" class=3D"dd" align=3D"l=
eft" valign=3D"top" style=3D"color:#000000FF;font-weight:400;padding:0px 15=
px;text-align:left;"><h2 style=3D"color:#000000FF;font-weight:400;mso-line-=
height-alt:150.0%;">How our minds play =E2=80=98tricks=E2=80=99</h2></td></=
tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align=
:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> In =
one of the classic best sellers in psychology,=C2=A0<i><a class=3D"link" hr=
ef=3D"https://link.mail.beehiiv.com/ss/c/u001.q00Z9RikNCodesha7RmPCgFxlLP94=
QFz-4fJYS_LDwdtJ5JkKZRfzW63bZ3cwKI88mQ72MpLJ7hY3EZ_1Hom9fqIKBKSyLRWswA7tvjb=
YNfuAkLRTM-prwbrPL1ZU_LaL1mabX9IS6ujSPtptMW0afy7HocnpgUboboHbixDim8ywMDNNO9=
dayFHr0hPFBH9jmCYQfePC3n8lNy2M05F5v9zcLU-vOXheWADUvtruzIgxxqJf3qh4YUqXQkky5=
TxEP8_JT5T4Fk81FV788ztBBVT-GPWfLopEZf9d50qo9y-MjTFFRMgjssf08M7E2pibW-9gvg9R=
JyCTfVErDJt__2oR46kaJP9Bx7KVsXACSU/4lj/o4T7yellTZi6rCycTRfBpg/h20/h001.HMWz=
MLyE46Tcxkvx5mkbDBQN7XOHVaLU-vAYt3jClF4" target=3D"_blank" rel=3D"noopener =
noreferrer nofollow"><span>Psycho-Cybernetics</span></a></i>, Maxwell Maltz=
 tells a bear story: if a hiker thinks he sees a bear, his adrenaline surge=
s, and he starts to sprint for survival. Even if it=E2=80=99s a man in a be=
ar suit, or a giant dog, the <i>idea</i> triggers his physiological respons=
e - even if it=E2=80=99s not an actual bear, he does not need to stop and d=
ecide whether he should run away from what he perceives as immediate danger=
. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15=
px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:=
150.0%;"> In Maltz=E2=80=99s language, we don=E2=80=99t react to =E2=80=9Cr=
eality=E2=80=9D; we react to the <i>mental image</i> our cortex constructs =
of reality, and our body follows. The emotion of =E2=80=98fear=E2=80=99 cam=
e as a result of a constructed idea or belief. The idea, the belief, or the=
 mental image was the causative agent, not the emotion or the event. </p></=
td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-=
align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"=
> In a <a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.q0=
0Z9RikNCodesha7RmPCgFxlLP94QFz-4fJYS_LDwdtJ5JkKZRfzW63bZ3cwKI88mQ72MpLJ7hY3=
EZ_1Hom9fqIKBKSyLRWswA7tvjbYNfuAkLRTM-prwbrPL1ZU_LaL1mabX9IS6ujSPtptMW0afy7=
HocnpgUboboHbixDim8ywMDNNO9dayFHr0hPFBH9jmCYQfePC3n8lNy2M05F5v9zcLU-vOXheWA=
DUvtruzIgxxqJf3qh4YUqXQkky5TxEP8_JT5T4Fk81FV788ztBBVT-GPWfLopEZf9d50qo9ydmd=
vLnce-fHxu5MTKOhvZ0k2bz9MObbyspfy8GAbfRYH6GdOjkNvMBQAV4O72fRw/4lj/o4T7yellT=
Zi6rCycTRfBpg/h21/h001.H-9pr3XqdG98rKxR7FdwmdliFhyDkH-fR3KmOUJK-vE" target=
=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>hypnotic experiment<=
/span></a>, where the subject was told he was at the North Pole, his body r=
eacted as if he were cold, and he started shivering, developing goose bumps=
. In another study, when college students were asked to imagine that one of=
 their hands was immersed in ice water, the thermometer readings in the =E2=
=80=98treated=E2=80=99 hand dropped. </p></td></tr><tr><td align=3D"center"=
 valign=3D"top" style=3D"padding-bottom:20px;padding-left:15px;padding-righ=
t:15px;padding-top:20px; " class=3D"dd"><table role=3D"none" border=3D"0" c=
ellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td =
align=3D"center" valign=3D"top" style=3D"width:372px;"><img src=3D"https://=
media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dre=
direct,quality=3D80/uploads/asset/file/a6c3968f-8b78-4aff-8cb8-03779f218d0a=
/Screenshot_2025-11-12_at_22.07.46.png?t=3D1762970883" alt=3D"" height=3D"a=
uto" width=3D"372" style=3D"display:block;width:100%;border-style:solid;bor=
der-width:20px;box-sizing:border-box;border-color:rgb(103, 114, 91);" borde=
r=3D"0"/></td></tr><tr><td align=3D"center" valign=3D"top" class=3D"t" styl=
e=3D"width:372px; padding: 4px 0px 4px 0px;"><a href=3D"https://link.mail.b=
eehiiv.com/ss/c/u001.thLkE51u0OkA8SpXr5bfnqt2M9_wBbORCFcJlIWEbny7Ell8a6EKQd=
5sQ9Cnjup1xWm_ePysxxyQ6qtnc6X1PIxU65cE2HSw4j0EE4uZytUT6TGROmbH-fTM0unwfCCz6=
mRgiG_FBCPh9d4pIOfg5hDgcEh1osXB_aExjwnasDeVcnxhVDcL6Oqf5ciivRqsTiD-oXIZHKWT=
PQNQNX6CaRZeKf74MlZgKWnOFcEUscc0Pigo_ulxCEo-JlFDMURHjbHj7xmsYCa0OixS0ZQmz_J=
w8w2N9EpobHer316WERN2Ij1_ZAleyMWlhji_yPuB1DSDA8l9s1LE8lIH9OvwbM9daa7iKpuZik=
g3x4YMNzPreFJIlRDkBQK6tcWITgsKfNRE7zBHg9TM9yJktC2tZVColcuQd4knNmLYs3nuQmx1Z=
rGHf4GUirfPmyDntGLtcc5fKhBDsKbv-Y9j0OZV8LLJVKD4EyaTHYZ_x1G57HIMokodXG2Q2cRt=
mnW1_a2O34wkEcC2KdvNcpSLfb0X5_oY7L2n1hRlshyTKaHRtMq1EJbDb_pcbDGCo-_m4-mxRpV=
KqB8GZOxZW2GXzg9RBe3QB3KqyxZbJmrLFePPzJmKaALY-w1LgAQil-zphf_wpbAHLKKCqZApnW=
mH0V31eyaNnipMBl49rQbCTWmfW29_1gtXaPuPb6rze2PDByiGXHsVNu8A2J0FrRoSfTHvov0kJ=
SkQ5htriEdiP0qKx6tXWigB1mRU_aGf-5L8cbCnjOE_0MGwIhuPQZcOO04ANa0QqPwh5MndfUBm=
nf4HQSy9z1OktGxUdplB5IlxxO2dEFF9B__kVOXM2NRMPpVg2LVCOykxZIZroOgHl350oIsJOec=
zJ_LSFEGjJpYBCDD4aI-Ds8cSWPH6qiZ9zWlbSzmLRFLVSBvAPcXxMn5cWrBgbzEFyTIKRbgGtH=
R48wgl1H9vylu8RBlKij5C_Is5IDsvDzGPAEjAzxXHHQeDdYnXFUzGyFTgu3AYllI5L0PxlsGe1=
TA554qFcaGKRiViz0IF0hNwGf1nQJldoAGLVahaLhuboDCiWVt4WYKkqQvhOE4ts3g91SqMBNPE=
XaPEEGVGNWph2QcqkuntWo22b3UHhnPrrxfPx73MoE6k1HTI9IG_0QEHl5CIY7Y1U9hcHns4-m1=
DV4_yn9pen3a-WiYM-3o3s6o2sGTEZv5H7N7dY3dWr5_jUSRSJ4ilDT-ladQZor1gOhDq3jA487=
T3DHb-XP3_iReMTpfBK711U-RPqaFKXopAlNce8GfEUY2EGVvRHkqOlsruzmkV5EQw33LJz9w0v=
WpZkyPpi0JXybAXiEpCeaY7enx8fNlgw2t9XX6KsaKI_6Rod5txfB3iVh-YyO1ULKAP1PPw-jze=
ubkyuV28iwqNdeqZ7INFTSXySqRvFEvVW401OgG_OgFwhUo1kutK9-KrPvQCHHcQU2UVme2CBki=
yoZebQG6PtnU1NhgMtdY_AZ-XUI6jvXQ93ldAVjQyepg4z1Xs-orB9vI9NbbdVU-ezjz-jgmC95=
DRLQFN32-YEhYWsaqicB97ClpVpmjXUXS6sQKeYyR4oa07GE_TP4G7hXeX5iTQbcQNo_m0SA7JQ=
aw2LwAU3J62n-Q2tUkKzFihVyiQMJdNxiB0GuT3W5NgnEBSvfFkHfohxXvfUAzGQurpBfePRCLq=
7ayD1DBfIHsNo2V8wS_Q9cUFx62l8otnpYNPlQCWjT4alwReHXHrK5Uef93LweRHFT-woXpzjwE=
1xjynOj0-5f6F-1McX5tPKXmvYzIw2M-Y0QjT3tYvfVUJHPZK1H6u8mLwofEtg1Yvg3WTvHXXi3=
pco85i0_58Ss1nqHlcdnirT-ZAJzcUw3zRJWxzf5McAk0rvjuOT1VfkH6qXAUoMBiFYhTkVJW-M=
wX_pRO7qDAaH1GHtwqN7gkb6dQgzSHAVbSLnOtvIqHyZkO9M12g3RGUCV7hzkT8WKf3PFiZAIow=
CPqMtqN9ogQi_s003MBe7etvSXssB-RursLjaBi2aMrEv-4OnohRyRvO630QCkMkmDoZhZK2aW8=
kZyXy_CgBFneLKPys3IM2rJ9_6lBcMrBp62p1ATS4Y9urX9XEgRjGHU9ILWk_djoWiFXecqJYzV=
rFqOWzYRUWNIXXUj3VygEMV2BJDxB5qGgYRXZ5YvcZSr8ValaPZ33YXUqnWu7hvpma-PwgUxjz8=
JnuwyfFQ77Mq59DkGNUFWKJB29PNOiJSNkPuOixz9xs1xM1_Nxg97PiwR-zmozUZ68Ie4Ke2WzW=
Pb6aZ9dQkOU9DCdhya-LGNcRsvXgk_Wed-yEHHXxPEP3LK2ZA3uOpJWrd_5T0TqWhtMraai6aun=
Yb2l_rZq_zpE0sHYkHQGq0uH0POzxfPjeO1LolsUZfhKv0NGeg8fxykttzasu_9r-4_QLOYcaAt=
cioHHQUGS2kDnSpwsDww4oVRrTAgLgfY9ypsmo58IXeAAWmo36m1GTJZl0AWqrY_qPWlU_j-EMH=
ajEiLLB4zEjoybK-NtIHY4aHYdsQNHxR4OVjjbyX9UmamHXkbdLc1CDVAF-XptMZoUpbysBC-q3=
MRpoLrTD5kWCxpoHY3TrabovtXu6f8hb-pO1qg3E84xmcGjBZ5lE2jWIZlBlIXcJS4qko7yUkn7=
nbWdB0GzsLruVe5B9zAzaC_F8SJBiIDYFgcM01ZLKSgKFYjl_6eLM2ls-Gr-pimrlSTTnXEcqbb=
-A3dwqXQjU4-wY7paaXX3UUz4Fr4ICZjwjYDhHD_RoXkWmMTPHDBrEdtr1LbVAoFZkSdDnvaL6v=
8tCdP8hK6RXV0h11MhKqcuawXTGRilzOZRhIQbZgYOX2wCHs0JgSjBETDaodAgu_qakE7AWbwt2=
GDS9UmQqSX77_zC-XARctXF93huCS-Oo6afdRxr4DOtrXxdWjdIcSaCoS2fF49DV8XwkoiGEv2h=
qrK2JkUYbV4YCPdo74Ul4VVRn0yTumLmEPh1xhe4rPxl4PMXHlFTlDAcMUGPPbfJ81SsL3_J11O=
LOzaqs06EshidDLomOII1YFTa7GDcZ5QWxDWsWE2UFZm34EIpZ1inHXLZly4I/4lj/o4T7yellT=
Zi6rCycTRfBpg/h22/h001.A2c006vAfs6Vo7GIn5YXmsYA3v-YigP6Q8W149QXIJo" target=
=3D"_blank" rel=3D"noopener noreferrer nofollow" style=3D"text-decoration:u=
nderline;text-decoration-color:#000000;"><p> Experienced memories versus im=
agined memories in the EEG (Conway et al., 2002)</p></a></td></tr></table><=
/td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text=
-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;=
"> Our nervous system cannot distinguish between an imagined experience and=
 a real one. In either case, it reacts automatically to information that yo=
ur forebrain received - even if it=E2=80=99s far from the true event. </p><=
/td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text=
-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;=
"> Put differently, the brain and nervous system that react automatically t=
o the environment are the same brain and nervous system that inform us abou=
t the environment. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"> Our nervous system reacts appropriately to what=
 you think or imagine to be true, so by practicing <i>mental picturing,</i>=
 it offers us an opportunity to =E2=80=98practice=E2=80=99 new traits and a=
ttitudes. </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"fo=
nt-size:0px;line-height:0px;padding:15px 0px 15px;" class=3D"dd"><table cla=
ss=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" cellpad=
ding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><tr=
><td id=3D"the-neuroscience-evidence-behind-me" class=3D"dd" align=3D"left"=
 valign=3D"top" style=3D"color:#000000FF;font-weight:400;padding:0px 15px;t=
ext-align:left;"><h2 style=3D"color:#000000FF;font-weight:400;mso-line-heig=
ht-alt:150.0%;">The neuroscience evidence behind =E2=80=98mental pictures=
=E2=80=99</h2></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"paddin=
g:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-hei=
ght-alt:150.0%;"> Mental practice was introduced as early as a classic 1994=
 meta-analysis by Driskell and colleagues,=C2=A0=E2=80=9C<a class=3D"link" =
href=3D"https://link.mail.beehiiv.com/ss/c/u001.AT3-eE2Hi133k66I6TdPhsE9HOZ=
YuYxx-QSDdbnOLvtBEASWoX2uAsA9jmtBC71C23kbFcFZpiP_LIQuNHl1swL9lbgc5Nu0zpu9HT=
-dBgcgfqs-OAOm67I0KFnmDaSVxOZY7to_oghUQ3BcpprGzoaWTI0JEerfFhWak_HWgNHqWyhmY=
0yJ_xOxnxj5F0wSo2k5Qvwo_trIRWEkZYRuAZwQoV4IVJu_P2LDtB1_U7D2q96jrjnpceTDDA-E=
bswBcMwOWw3Yx6cyvcWLUsvjRtdTiHRQ2_LRGA9JAV2O3iq1Rb232xqprXvCjoI7VVvK2mrYZVy=
O9ACAluxE5ni5WwmwxuGwdX3BVjrFmLdHmDN8cAQyJngB77s7kgY6A0rQJa2xX5OL3t79e8nuz7=
RZ2ErC7RB9F8yD2l5Ok7bxjaF_8vrl3wtWau4pBiEzqM09pEaTOwyQuuIIpQ6BVYoSW5WSdFwCE=
d0dTd4-WJ9XaaM/4lj/o4T7yellTZi6rCycTRfBpg/h23/h001.elIJVpJN3XwZ-FPz3UN8EHGb=
hqclOxDB6iuSqMNCY5A" target=3D"_blank" rel=3D"noopener noreferrer nofollow"=
><span>Does mental practice enhance performance</span></a>=E2=80=9D? In 202=
0, a <a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.AT3-=
eE2Hi133k66I6TdPhp0UCayFIsrso94e7RFiAx5dXIPs9O4H_4PHrXY7KFhdlrTOOTDAiAVQRrK=
ae6nPuMZ10ZBatn4b-IibqgtdzB5meci-lWB-RDPJ3bOTK7ncytX5nEgDt3lcocWcYZwSZV-hdp=
0seKG0Ab2llXjGR0dWUbIhUm-QjLdolfioESxvp6mSmlQi3Kfzt0wXOEHNaEe5jOfPK40kTQ7gN=
K-47PqL1pf4XeEIZ0mxXpioCSymtNNo-snS0YWR8z7m48nEra2ZjmofXai7jI2iSJvekfXdEyCF=
sKbhvwHdrCS3SyaYGblLjDrHn7FTAjQ5uMsEgQ/4lj/o4T7yellTZi6rCycTRfBpg/h24/h001.=
Zlu3VR-9sK5YKHdJlBhANeGaJJeZiME_fJxXMzEx0Yg" target=3D"_blank" rel=3D"noope=
ner noreferrer nofollow"><span>24-year follow-up conducted by Toth and coll=
eagues</span></a> reached similar conclusions: imagery recruits overlapping=
 brain machinery as perception and action: </p></td></tr><tr><td style=3D"p=
adding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" =
class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outlooklist"><ol =
start=3D"1" style=3D"list-style-type:decimal;margin:0px 0px;padding:0px 0px=
 0px 0px;"><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:15=
0.0%;padding:0px;text-align:left;word-break:break-word;"><b>Visual mental i=
magery engages early visual cortex:</b> When you picture something in your =
mind with real detail - colors, edges, and shapes - your brain=E2=80=99s ea=
rly visual areas (the same ones that process sight, often called V1/V2) are=
 active. </p></li><li class=3D"listItem ultext"><p style=3D"mso-line-height=
-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><b>Motor im=
agery engages premotor and related networks: </b>When you rehearse a moveme=
nt in your head - like a swing, a step, or a hand gesture, your brain=E2=80=
=99s movement-planning network (premotor cortex and SMA) is activated, as i=
f you=E2=80=99re about to move. </p></li></ol></div></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><a class=3D"link" hr=
ef=3D"https://link.mail.beehiiv.com/ss/c/u001.DmjFX-55oU0VlNulJA3fBGD4yNG5x=
Rb4eM2Fadr_lUKF0---nNgf6hCG9uC-PJD8_l19_Zk9ACSTXGNjgd7Uh-nBkBUdeNd83EhBICSv=
bhKDqi74s4AniW7PbPNbjJ1bQlI-LjBENHjtHgoo3WVSHBE2axGpuUz2WgiBWqEccqkY6sX6oGA=
7vcW4R_xBmEMoOJML7ipJ10pB960U4GTejoobkQ9Xp9-QbPA6UlDFJWLqUbSltgy25gbCUP1-vH=
sZql7EFmRAV8s7IZExiCe3DFeutSc2nkQi_iYZq7VndezgAbrOzs1vafKYD4c45ynX/4lj/o4T7=
yellTZi6rCycTRfBpg/h25/h001.jehKcHmnYvfQl9z2feseQwuxcAHmr5DEP620i3L_XBY" ta=
rget=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>A classic Resear=
ch Quarterly study</span></a>=C2=A0on the basketball free-throw task found =
that mental rehearsal improved performance and was nearly as effective as p=
hysical practice (Clark, 1960). The study recruited 144 boys, who were spli=
t into 3 groups. The first group practiced every day for 20 days, the secon=
d group had no practice, and the third group spent 20 minutes a day imagini=
ng they were throwing the ball into the hoop; when they missed, they would =
mentally correct the movement. On the final day of scoring, the 1st group i=
mproved by 24%, the 2nd group had no improvement, and the 3rd group improve=
d by 23%! </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"paddin=
g:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-hei=
ght-alt:150.0%;"> Imagery is not a substitute for doing; it=E2=80=99s an am=
plifier of doing - especially when the representation is specific and embod=
ied. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px=
 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-a=
lt:150.0%;"> In <i><a class=3D"link" href=3D"https://link.mail.beehiiv.com/=
ss/c/u001.AT3-eE2Hi133k66I6TdPhhSndVYgE9I3SuVl3MlntdPhamjMvUEDSUyU6h9PNzHBe=
P51NH8DG5bBvAph9VXStKtiZlijgjLJfEFJ5JzG1wajo2u7l9Kc1mvj4vLzKwM5AHTqMcbpChdT=
kGgVnHPAo5leY_y24waqvH0QU3P0PjNTsqI_N4FJW9hatzfVPoPB4YFlmLWOCJuc5OJwmjg9L-k=
flC-0DlpBFwZSJnJ1yZGUUJpOjcCgB0zNPSe0NjYxyrOi0EUFsa6nApBJ_VpcSFCJP5ZF7jL-GW=
b8VELDIrYtn-crYp5cX-FunAmP3GUiV4Z4tR2jI7NyuH44fnLdmg/4lj/o4T7yellTZi6rCycTR=
fBpg/h26/h001.xuZnlGh7CpIqpyxN1gMhlrX0IRt6YAmBqAzeVr5aNT4" target=3D"_blank=
" rel=3D"noopener noreferrer nofollow"><span>Secrets of Closing the Sale</s=
pan></a></i>, the writer taught his salesmen a technique: <i>rehearse the c=
onversation before it happens. </i>Run imaginative, role-played scenarios -=
 prospect asks a tough question, and practice your exact response. Sales te=
ams using this mental run-through reported a 100- to 400-percent increase i=
n sales gains. </p></td></tr><tr><td align=3D"center" valign=3D"top" style=
=3D"font-size:0px;line-height:0px;padding:15px 0px 15px;" class=3D"dd"><tab=
le class=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" c=
ellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></td></=
tr><tr><td id=3D"a-founders-frame-imagery-as-a-decis" class=3D"dd" align=3D=
"left" valign=3D"top" style=3D"color:#000000FF;font-weight:400;padding:0px =
15px;text-align:left;"><h2 style=3D"color:#000000FF;font-weight:400;mso-lin=
e-height-alt:150.0%;">A founder=E2=80=99s frame: imagery as a decision-and-=
execution tool</h2></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"p=
adding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-lin=
e-height-alt:150.0%;"> Think of mental pictures as =E2=80=98pre-experience=
=E2=80=99: you rehearse the cognitive steps, the body states, and the conti=
ngencies while the stakes are low. You=E2=80=99re not =E2=80=9Cmanifesting=
=E2=80=9D a term sheet; you=E2=80=99re <i>training and pre-engaging a perce=
ption</i> to recognize and enact the moves that make it more likely. </p></=
td></tr><tr><td id=3D"1-pitches-investors-enterprise-or-h" class=3D"dd" ali=
gn=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word=
;"><p style=3D"mso-line-height-alt:150.0%;"><b>1) Pitches (investors, enter=
prise, or hiring)</b></p></td></tr><tr><td style=3D"padding-bottom:12px;pad=
ding-left:37px;padding-right:27px;padding-top:12px;" class=3D"ee"><div styl=
e=3D"margin-left:0px;" class=3D"edm_outlooklist"><ul style=3D"font-weight:4=
00;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !impo=
rtant;padding:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"m=
so-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word=
;"> Build a vivid, first-person visual environment in your head: room setup=
, your first sentence, slide timing, potential objections, and questions. <=
/p></li><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0=
%;padding:0px;text-align:left;word-break:break-word;"> Rehearse correction:=
 When you receive a rejection or make a mistake, observe and feel the micro=
-adjustment - what is your tone, pace, and body positioning? </p></li></ul>=
</div></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15=
px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:=
150.0%;"> This is priming both the narrative plan (prefrontal) and the embo=
died delivery (motor/visceral), which increases fluency and lowers threat a=
rousal. </p></td></tr><tr><td id=3D"2-networking" class=3D"dd" align=3D"lef=
t" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p sty=
le=3D"mso-line-height-alt:150.0%;"><b>2) Networking </b></p></td></tr><tr><=
td style=3D"padding-bottom:12px;padding-left:37px;padding-right:27px;paddin=
g-top:12px;" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outl=
ooklist"><ul style=3D"font-weight:400;list-style-type:disc;margin-bottom:12=
px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li clas=
s=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;te=
xt-align:left;word-break:break-word;"> Pre-play 3 opening lines, 2 question=
s with curiosity, and 1 graceful exit. </p></li><li class=3D"listItem ultex=
t"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-=
break:break-word;"> Imagine the names, badges, and the warmth on your face,=
 and your recovery line if your brain goes blank. </p></li></ul></div></td>=
</tr><tr><td id=3D"3-longhorizon-milestones" class=3D"dd" align=3D"left" st=
yle=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D=
"mso-line-height-alt:150.0%;"><b>3) Long-horizon milestones</b></p></td></t=
r><tr><td style=3D"padding-bottom:12px;padding-left:37px;padding-right:27px=
;padding-top:12px;" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"e=
dm_outlooklist"><ul style=3D"font-weight:400;list-style-type:disc;margin-bo=
ttom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><=
li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding=
:0px;text-align:left;word-break:break-word;"> Construct a future scene wher=
e your product or service is widely adopted: at the celebration (with your =
audience, team, or loved ones), what did you say? How are you feeling? What=
 can you see in front of you? </p></li></ul></div></td></tr><tr><td align=
=3D"center" valign=3D"top" style=3D"font-size:0px;line-height:0px;padding:1=
5px 0px 15px;" class=3D"dd"><table class=3D"j" role=3D"none" width=3D"20%" =
border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td> =
&nbsp; </td></tr></table></td></tr><tr><td id=3D"the-mental-picture-protoco=
l" class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#000000FF;font=
-weight:400;padding:0px 15px;text-align:left;"><h2 style=3D"color:#000000FF=
;font-weight:400;mso-line-height-alt:150.0%;">The mental picture protocol</=
h2></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;=
text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150=
.0%;"> What are the practical steps in practicing mental picturing? Maxwell=
 Maltz noted: </p></td></tr><tr><td style=3D"padding-bottom:12px;padding-le=
ft:37px;padding-right:27px;padding-top:12px;" class=3D"ee"><div style=3D"ma=
rgin-left:0px;" class=3D"edm_outlooklist"><ul style=3D"font-weight:400;list=
-style-type:disc;margin-bottom:12px !important;margin-top:12px !important;p=
adding:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"mso-line=
-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Set=
 aside 30 mins every day, find a comfortable position, relax, and close you=
r eyes. </p></li><li class=3D"listItem ultext"><p style=3D"mso-line-height-=
alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Imagine (yo=
ur goals/ideal scenario/achievement) in pictures as vivid and as detailed a=
s possible. You want your mental pictures to approximate actual experiences=
 as much as possible. Pay attention to sights, sounds, and objects, and tak=
e a moment to look around at the physical environment you are in. </p></li>=
<li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;paddin=
g:0px;text-align:left;word-break:break-word;"> You do not need to immediate=
ly try to act in your ideal way tomorrow, your nervous system will take car=
e of that in time - just see yourself act, feel, and =E2=80=98be=E2=80=99 a=
s you want, and think =E2=80=98 I=E2=80=99m going to imagine myself acting =
this way now - for thirty minutes today=E2=80=99 </p></li><li class=3D"list=
Item ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:=
left;word-break:break-word;"> Imagine your feelings, your emotions, as thou=
gh you have already embodied that skill or achievement. </p></li></ul></div=
></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;te=
xt-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0=
%;"> This exercise builds new =E2=80=98memories=E2=80=99 and stores data in=
 your mid-brain and nervous system, which in turn creates a new image of se=
lf. And after consistent practice, you=E2=80=99d be surprised by how you=E2=
=80=99d =E2=80=98act differently=E2=80=99 without trying - because your pre=
sent feeling and doing is automatic and spontaneous because of memories, wh=
ether real or imagined. </p></td></tr><tr><td class=3D"dd" align=3D"left" s=
tyle=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"> Start small, with 5-10 mins a day. The ke=
y is to practice every day, and you=E2=80=99ll slowly see how you are recon=
structing a new automatic mechanism for yourself. </p></td></tr><tr><td ali=
gn=3D"center" valign=3D"top" style=3D"font-size:0px;line-height:0px;padding=
:15px 0px 15px;" class=3D"dd"><table class=3D"j" role=3D"none" width=3D"20%=
" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td=
> &nbsp; </td></tr></table></td></tr><tr><td id=3D"key-learnings" class=3D"=
dd" align=3D"left" valign=3D"top" style=3D"color:#000000FF;font-weight:400;=
padding:0px 15px;text-align:left;"><h2 style=3D"color:#000000FF;font-weight=
:400;mso-line-height-alt:150.0%;">Key learnings</h2></td></tr><tr><td style=
=3D"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12=
px;" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outlooklist"=
><ol start=3D"1" style=3D"list-style-type:decimal;margin:0px 0px;padding:0p=
x 0px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"mso-line-height-a=
lt:150.0%;padding:0px;text-align:left;word-break:break-word;"><b>Picture =
=E2=86=92 Practice =E2=86=92 Perform:</b> First-person, sensory-rich scenes=
 engage visual and motor circuits, making execution smoother. </p></li><li =
class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0p=
x;text-align:left;word-break:break-word;"><b>Specific beats vague:</b> Rehe=
arse exact openings, likely objections, and micro-corrections; pair each se=
ssion with one real-world action. </p></li><li class=3D"listItem ultext"><p=
 style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break=
:break-word;"><b>Start small, stay daily:</b> 5=E2=80=9310 minutes beats oc=
casional marathons; consistency rewires the =E2=80=9Cautomatic=E2=80=9D you=
. </p></li></ol></div></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"> Directing your nervous system with mental image=
s so it rehearses the future you intend - and then makes that future easier=
 to execute. The question is not one of belief versus disbelief; it=E2=80=
=99s about mechanism. </p></td></tr><tr><td class=3D"dd" align=3D"left" sty=
le=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"=
mso-line-height-alt:150.0%;"></p></td></tr><tr><td class=3D"e" align=3D"lef=
t" valign=3D"top" style=3D"padding:15px 15px 12px;"><h3 style=3D"">How&#39;=
s the depth of today&#39;s edition?</h3></td></tr><tr><td class=3D"ee e " s=
tyle=3D"padding:0px 15px 15px;"><div style=3D"margin-left:0px;" class=3D"ed=
m_outlooklist"><ul style=3D"list-style-type:disc;padding:0px 0px 0px 0px;ma=
rgin:0px 0px;"><li class=3D"listItem ff" style=3D"list-style-type:disc;text=
-align:left;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.gaaA1Gye7I=
N08GIPmsK5K96HvxOJxLtWweYntAW6STifKd0iQVY5n67Z-f27gSGgQTUlOSxiebolbjmsRW9v8=
NBLB8uTZX3Xus6x-Lk79CDZbG2nFxBjYSBSGRaq7-aCGgWmcW6KthumhXp_nN5qnf_IMlpry3Pt=
vY49p9yhtpc_A62G4Nfzvh8YtVTh4iVfgP-L56WnpoMqTKigCGbxxQMTj-MFbQRnRFEA1vP5xGR=
QBp5wKMFTZ3bwyOIGnmWNIV3r2YqYVCivJfhTJlkUufwaHh4GtGanW6LZ8cBD70YKB_14U5SG38=
ZYbKSghTy1dRWDpN8Lzt9DBEBf0Lh385QEx8_6gNlfx7mpsosRjiHMX8h_Kfy0vyrL7cqiq4GEU=
SEAfGDM4Vv-sFyLx6cCnkE0JXIifl_3Y872kHo2iSQNSBpIH1N2LqUEJbMQ1VkqRIQgvwHGinTU=
ssnKtAk9Nqx3818pv55SetZ1guKj268GGFEHg5UQ3aOB0u-bLggpKfh5AtXYrBcBvSnsRzd5S2j=
PJhaxh0OhX3qxi8E87WAJcBN6xrW32CrlGdSDyuefEX8EaRIiVTLe5uoYibJjMOi6MJiKb_zNP_=
4sOISE4BcYL1Kl3elY_xSJrCZ1zx_3KpF_YwLdn521gnxemxnJ2ULzWmxwG-7PfQWy7lur-79xH=
TqYBb4h8yCtLTp3nrYHcpvK4xd2PrNKAG8piVTk3wxZJO923der2f7kXtEwRoJRIO63YiLm_rDD=
ncffPLng91uO7krymNMdS5DOEI71dg3gu6Q0ZXG3isDUz1j2pW8GNYo3ojKKrvrmtQr5JFDdxKS=
ja8SV5pjE7Q8609aMKDlbXi5iNRpv4_kVL6-cBILyKtyEzgSOBfwcvI9SocJSlp-32dwmJg3y7S=
ArX5lcdDKgDxg_A5rU_7StA4c9yRGlVtA_aeu3drNzer0TF8ZK46iqpJ_hvz5h4ZgGYxawGRex8=
IqzM-MtG6PEwMEpQ7dPql4Hpk4qhQAc3D3_7Z1vlM1dPR82Wnel9aH8W8y_Mkkw3P2N-O90La8R=
7e38B3A/4lj/o4T7yellTZi6rCycTRfBpg/h27/h001.b4dERGXiwGx4er7AYd4V3lza9f8RoqI=
IdhbHF8C4ZXs">Just right =E2=9C=A8 - Thoughtful, sharp, and easy to digest<=
/a></li><li class=3D"listItem ff" style=3D"list-style-type:disc;text-align:=
left;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.gaaA1Gye7IN08GIPm=
sK5K96HvxOJxLtWweYntAW6STifKd0iQVY5n67Z-f27gSGgQTUlOSxiebolbjmsRW9v8NBLB8uT=
ZX3Xus6x-Lk79CACkpjPdptjKFel1nBheEnVHO_KBTdpRRnwUarmebJtBhiqsxAhC8dHWd6oxMA=
SKwIrNeWDvqcPScTWZttCIp6dI23WZCx9d7U2dXss0zouXvE0uQMLkaUqkjN8NS5Zal6-Dz09BM=
_X2z5YBG3Q32gBz-Xa9brmZe-AmeAkurV0kQjtAQa3CWTcxCa5mK0TD9cNbddqNBC7nd0rL18rY=
G0a6JHXOUOe3Qngq1LHXpVJT-SayQfJN7sytzTcG9uXxy50yEPMOKoSuyLaNbygIuQp7g4nEX9l=
umse16CKGT3oOejkuyC11BktJ-E4Gze-IsdqdEzZXU0AlGD5gm1auWbeHdEFxE79R10OYT43tR4=
y_KreRTTIKZDRBQWUKCZBMQG0aD3l5t05zF8irFFIMyTt_zpAo_yN4I49gHG_1TN1r3pSGXi18R=
Xu9qhcdDNLnk-gjJO93WTh3mjr2e6hne2wPYylZxBJTjP0FVR73jK-FW5s_rENvKgselGN2HNIA=
knsQIxmbxY-qUVkQnmFV9ZamsYiDNzO3LOzun_tQNedpGSmnkjFv7g22k6-4YXH74Wsxg2xzHWN=
kly3lbPxurKJEXaTPNTEh2CVyz-4Rtb2Rs-k0KoB1V1cfk2BFMb_1TrTIqc8JCAmcwoJ8mRp4MV=
e3fF7wrblN2Eainw6JWxQwW08saJZjNSV2GE0QWEWIJA9gNlWY6vOK6AFB7CYGlok1ieodRwIx1=
vQhV51O53CtK3b0w56HqngZnscSWkg-qibOkGC99OD2DkAtnZ_HwXEofasbsjAqyCis8FRh1pjS=
Ki_ClN_mosR8ZehFQ7nTuJAz7rsGTqLom7f0mtsm5fnGBXfDA9qXwciAHHhV69RPozqVHfiMa_y=
8rbohwFQ4AT0A_K3TlHnxpMXFguCnQ0V2gmmravoDan_xcWU9lGIrXw0W4yCCAQvrdiZpXbVKww=
/4lj/o4T7yellTZi6rCycTRfBpg/h28/h001.rfZ2laH71evjWSBQHI3PLZOVvzWqKkMPPJrtNh=
36Hsc">Not in depth enough =F0=9F=94=8E - Give me more insights & nuance</a=
></li><li class=3D"listItem ff" style=3D"list-style-type:disc;text-align:le=
ft;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.gaaA1Gye7IN08GIPmsK=
5K96HvxOJxLtWweYntAW6STifKd0iQVY5n67Z-f27gSGgQTUlOSxiebolbjmsRW9v8NBLB8uTZX=
3Xus6x-Lk79CCgzv-ALKIyXT5Js03K6BIY3JBXdU3ucfUFQlwvFtJKq6RRMda4qAI8aPLfhlxsR=
amaIVtY_c0JG4yuwBFKsBGxGQyDcuclC0ScsGPmzFptv9PUESqO3tuM3Ak8SA1Q21-ZDTppToKi=
0yg-1CwUhPynWrQ5Uwu0IIZBMMZQE67dskHjMGvjnHx9CjKluZXmHNtyAIohybwogo3BG2YaK3n=
25MzgQffiMOCO7Pv_qnFnFKFUlXOOz0vExhkWwByOJA6q2I1P6agWZgrDA5ipePgEcnPu0jkJZO=
EDReEyhNwI7b7PJjGCRjFFX7i96p7ddlZlz4hrQk8BypJmPS-PszNG4gvP_wY0WTw6HjyXtjat1=
18WvBQxirMf8eZUkJuk9tF6E-gtp7Oujjc96MSBCZYOzduineBorI7BeqygaOMoKOqRlznAl0gU=
y9VX71PvtcMpPS3m4PAwQsIa8VfIj0RuJPjbPb5dmk84CY5a9beT64WkFXPS5_HV3LpzYdbDPF9=
VHwpomvP5gmWRxfng27LP8q-60xvBXFwb7oJspSnC46J-gxGqAIxmOoQqSdEKIT5AOK8u_4U-_v=
Y_4HVAK6aRpyVe_lno4X83wuNGA16gZAAzaoMXVb3LdRpFaYKAbM0sZZRrbvsuJQ_0mXV4FciI7=
U3IoVtz7Duw4gqNGuZsahTbQ-MJwbiLV5YjvHdeR1te-9tvXY5MPfeXyEU-hFNpDvv9yrSA7DrI=
CYg-4Q9JEQUEQP986vmdYvjgkpIvHWCk4_gOMyXrS7pAcnm6kDRF23jsS_nwNev9yj3OXkMjReo=
a7DwaBFid4f1lW_5wAhWvw7NniPdIaJOGmGFVN0V7W9WQ0_OEaMmKxPjWxpFZU1Us5VM_BsQTOM=
Hq9RFXCUtiNZUP4D0SV9jH9bg4IHzKPURSLLlcnhNwqMND-Dn1oy_TpTeNkYZYj0qc5nZuXSQ/4=
lj/o4T7yellTZi6rCycTRfBpg/h29/h001.lnptORfXkpUu4FQPsLVa7cHhjvgDF6wlc-L_AX0M=
kC4">Too dense =F0=9F=92=A5 - I=E2=80=99d prefer lighter, quicker reads</a>=
</li></ul></div></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"=
font-size:0px;line-height:0px;padding:15px 0px 15px;" class=3D"dd"><table c=
lass=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" cellp=
adding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><=
tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:lef=
t;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> As alwa=
ys, please hit reply if something in here resonates with you. </p></td></tr=
><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:l=
eft;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Until=
 next week,<br>Lavena </p></td></tr><tr><td class=3D"dd" align=3D"left" sty=
le=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"=
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alt:150.0%;"><i>If you=E2=80=99re new here, I=E2=80=99m over the moon you=
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le"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" s=
tyle=3D"width:100%"><tr><td style=3D"background-color:#202E23;mso-padding-a=
lt:14px 14px;text-align:center;" class=3D"btn"><a href=3D"https://link.mail=
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llow" style=3D"background-color:#202E23;box-sizing:border-box;color:#FFFFFF=
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sans-serif;font-size:16px;font-weight:400;line-height:18px;padding:14px 14p=
x;text-decoration:none;width:100%;"> Click to improve future content </a></=
td></tr></table></td></tr></table></td></tr></table></td></tr></table></td>=
</tr><tr><td id=3D"insane-media-is-more-than-one-voice" class=3D"dd" align=
=3D"left" valign=3D"top" style=3D"color:#000000FF;font-weight:400;padding:0=
px 15px;text-align:left;"><h3 style=3D"color:#000000FF;font-weight:400;mso-=
line-height-alt:125.0%;">=E2=9C=A8 Insane Media is more than one voice</h3>=
</td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;tex=
t-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%=
;"><i>Dive into our other newsletters - where psychology meets the creator =
economy, e-commerce marketing, and Human resources. </i></p></td></tr><tr><=
td align=3D"left" class=3D"rec" style=3D"padding-left:15px;padding-right:15=
px;padding-top:16px;padding-bottom:16px;width:100%;"><table class=3D"rec__c=
ontent" style=3D"background:#f9fafb;border-radius:5px;border:1px solid #d1d=
5db;padding:16px;width:100%;"><tbody><tr><td style=3D"display:inline-block;=
margin-bottom:16px;margin-right:16px;vertical-align:top;" width=3D"50"><div=
 class=3D"rec__logo-wrapper" style=3D"border-radius:5px;border: 1px solid #=
d1d5db;width:100%;max-width:50px;height:50px;overflow:hidden;"><img class=
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lication/logo/fa661f69-c35d-4354-937f-e6da37fade3e/its_not_the_work.png" st=
yle=3D"width:100%;max-width:50px;height:50px;object-fit:cover;border:0;" wi=
dth=3D"50"/></div></td><td style=3D"display: inline-block;color:#282828;fon=
t-size:18px;font-weight:700;line-height:24px; margin-bottom: 16px;"><div cl=
ass=3D"rec__text" style=3D"display:block;"> It&#39;s Not the Work </div><di=
v class=3D"rec__text--muted" style=3D"padding:0;color:#767676;font-size:14p=
x;font-weight:400;display:block;word-break:break-word;"> Unfiltered people =
strategy, workplace culture shifts, and the future of HR =E2=80=93 minus th=
e corporate fluff. </div></td></tr><tr><td align=3D"center" colspan=3D"2" s=
tyle=3D"text-align:center;" valign=3D"middle"><a class=3D"rec__button" href=
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znUpBk40tOTGHH23oV52YE4CNrqaQKQzRifiifeSIS2dwv6H67fJJJ0mn5P4JyIY0TUS0gLUPdU=
19pcSdt0zJUGbNVxrWHHnqW2pl7zsip7CeOqfO68aUpbTGpX8_jGt77OObZE6KKVl6PF893HfSO=
IAJrzgc2cFrW_vBY157Jm8CgX7wt9JyasczIOgaKL2EzvRpaS7SVTrE0PAOHet1khGjD7lbG38S=
gkzUwO1hakbDUyzu_bms7ZLqiVNft_9T_zkPOtvceeqsnhlT6An2UNUM2goIFbG8CcXu-_NGGnR=
abHvseOCS37ddFxayl6zo/4lj/o4T7yellTZi6rCycTRfBpg/h32/h001.MGYZAOauiaGJKbzWo=
M2IL6Ct3r67FoZD5HHmeAl-yW0" style=3D"cursor:pointer;background:#FFFFFF;bord=
er:1px solid #d1d5db;border-radius:4px;color:#282828;font-size:14px;font-we=
ight:600;padding:12px;text-decoration:none;display:block;text-align:center;=
"> Subscribe </a></td></tr></tbody></table></td></tr><tr><td align=3D"left"=
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px;padding-bottom:16px;width:100%;"><table class=3D"rec__content" style=3D"=
background:#f9fafb;border-radius:5px;border:1px solid #d1d5db;padding:16px;=
width:100%;"><tbody><tr><td style=3D"display:inline-block;margin-bottom:16p=
x;margin-right:16px;vertical-align:top;" width=3D"50"><div class=3D"rec__lo=
go-wrapper" style=3D"border-radius:5px;border: 1px solid #d1d5db;width:100%=
;max-width:50px;height:50px;overflow:hidden;"><img class=3D"rec__logo" heig=
ht=3D"50" src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,f=
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9bf-38c3-46ba-9596-ff5953a667a0/adtocrt.png" style=3D"width:100%;max-width:=
50px;height:50px;object-fit:cover;border:0;" width=3D"50"/></div></td><td s=
tyle=3D"display: inline-block;color:#282828;font-size:18px;font-weight:700;=
line-height:24px; margin-bottom: 16px;"><div class=3D"rec__text" style=3D"d=
isplay:block;"> &#39;AD-TO-CART&#39; </div><div class=3D"rec__text--muted" =
style=3D"padding:0;color:#767676;font-size:14px;font-weight:400;display:blo=
ck;word-break:break-word;"> Tactical growth and marketing insights for e-co=
mmerce brands, backed by research and behavioral strategy. </div></td></tr>=
<tr><td align=3D"center" colspan=3D"2" style=3D"text-align:center;" valign=
=3D"middle"><a class=3D"rec__button" href=3D"https://link.mail.beehiiv.com/=
ss/c/u001.z06XTbntOXQy5RlDIieQ-N3tKgX_4J1Hvn7U6IHDKKI5Kaam9Sq6ZtFtTUlBrogTt=
MB4nGr6p_8R8DG5V6rN6SgJ5PlKbPE1gqjDdr0JXoz4cX8kqKptRlZleKbFFh_4sgzF4p1lxcyH=
-V7VLzIYh6X3ItcC2gI3Y8FHN6eUFf-Yn1ZC29jJgKvgh63-T9kkgjztzygMVyO22pUK2_SztPB=
UyQmgnLWVd0uc-SAPi2EhBwdNp6BqAKDyDI-CTNOep3TLRYGWtf8K5sxbDJ4F1-2dJPTPixvkJy=
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TZi6rCycTRfBpg/h33/h001.CnTJILpTU3bEkku3xiUHZB5SODagdYd-5XRkGqGcH34" style=
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s:4px;color:#282828;font-size:14px;font-weight:600;padding:12px;text-decora=
tion:none;display:block;text-align:center;"> Subscribe </a></td></tr></tbod=
y></table></td></tr><tr><td align=3D"left" class=3D"rec" style=3D"padding-l=
eft:15px;padding-right:15px;padding-top:16px;padding-bottom:16px;width:100%=
;"><table class=3D"rec__content" style=3D"background:#f9fafb;border-radius:=
5px;border:1px solid #d1d5db;padding:16px;width:100%;"><tbody><tr><td style=
=3D"display:inline-block;margin-bottom:16px;margin-right:16px;vertical-alig=
n:top;" width=3D"50"><div class=3D"rec__logo-wrapper" style=3D"border-radiu=
s:5px;border: 1px solid #d1d5db;width:100%;max-width:50px;height:50px;overf=
low:hidden;"><img class=3D"rec__logo" height=3D"50" src=3D"https://media.be=
ehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,q=
uality=3D80/uploads/publication/logo/b2c52973-7aae-431c-8f1e-e874a0234688/c=
urioisasd.png" style=3D"width:100%;max-width:50px;height:50px;object-fit:co=
ver;border:0;" width=3D"50"/></div></td><td style=3D"display: inline-block;=
color:#282828;font-size:18px;font-weight:700;line-height:24px; margin-botto=
m: 16px;"><div class=3D"rec__text" style=3D"display:block;"> Curious Creato=
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