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Subject: What You Want To Want
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ant-to-want

=E2=80=9COnly two industries call their customers users: drug dealers and t=
echnology companies.=E2=80=9D The saying is provocative, but is the compari=
son accurate?
Harry Frankfurt, the late American philosopher, distinguished between first=
-order desires (what we want in the moment) and second-order desires (what =
we want to want). In his framework [ https://substack.com/redirect/b45e8a1f=
-ea91-45e2-a93e-1a8c99bc70cc?j=3DeyJ1IjoiNXFxeXF4In0.h9dEDbGj64cTNudluPwbMY=
WklSu8UKGoFv6eWS-HyoA ], =E2=80=9Caddiction=E2=80=9D occurs when an agent h=
as second-order desires but cannot make them effective. It describes a stru=
ctural incapacity to shape one=E2=80=99s will rather than a simple failure =
of resolve. To know whether we=E2=80=99re addicted, we need to ask two thin=
gs: whether the self that reflects on our desires endorses our appetite for=
 Twitter or TikTok, and whether that self can make its endorsement stick.
Subscribe to Cosmos Institute to receive new essays from our network
The bear case: we=E2=80=99re all addicts
Modern technology differs fundamentally from its precursors. These differen=
ces flow from a combination of fidelity (content is stickier, more varied, =
and of higher quality), patterns of usage (we need to use some kind of scre=
en to get by in the modern world), and the role of algorithmic mediation [ =
https://substack.com/redirect/c57edcef-5458-4a0a-8759-85777a8aae5c?j=3DeyJ1=
IjoiNXFxeXF4In0.h9dEDbGj64cTNudluPwbMYWklSu8UKGoFv6eWS-HyoA ] (the system i=
s actively seeking to retain our attention).
Modern media is brighter, faster, and more enveloping than anything that ca=
me before. A radio emits sound from the corner of the room, but a phone is =
a high-definition light source held inches from the face. The colors are ri=
ch and the sound crisp, which means that the baseline level of stimulation =
is greater than both TVs of the past and the stuff of everyday life. As Mat=
t Groening=E2=80=99s Futurama put it in the middle of the 2000s: =E2=80=9Cb=
ut this is HD TV, it has better resolution than the real world.=E2=80=9D
We rely on our devices as the basic interfaces through which work, communic=
ation, and navigation now occur, which means they occupy the same cognitive=
 space as tools we genuinely need in order to function. Email and payroll a=
nd maps and childcare photos all arrive through the same surface that also =
contains YouTube or TikTok. The boundary between instrument and diversion i=
s getting harder to pin down, and this blurring of worlds makes disengageme=
nt harder than with older media.
But perhaps the most worrisome element of modern technology is the role of =
algorithmic mediation. AI undergirds five hours a day that people spend on =
social media, streaming video, and music platforms globally. Even assuming =
that only about two-thirds of this time is genuinely steered by recommendat=
ion engines, that tells us that roughly one-fifth of our waking life is alr=
eady mediated by algorithms.
The most obvious instance of their stickiness can be seen in social media, =
where the feed presents a continuous stream that proactively selects what y=
ou will see next before you have even decided to keep looking. It learns wh=
at prolongs a session, refines itself around micro-signals of interest, and=
 then delivers more of the same with a latency so low that the user never h=
as to re-enter the process of active deliberation. The choice is nominally =
still ours, yet the conditions in which we make that choice have been engin=
eered so that abstention is effortful and continuation frictionless.
Some research suggests [ https://substack.com/redirect/490bff67-b44e-4ff5-8=
80d-e5812596a391?j=3DeyJ1IjoiNXFxeXF4In0.h9dEDbGj64cTNudluPwbMYWklSu8UKGoFv=
6eWS-HyoA ] that smartphone use encourages the release of dopamine. Many ta=
ke this to mean phone use is similar to drug use in that both produce simil=
ar physical responses. But more recent research shows [ https://substack.co=
m/redirect/f0f3b387-d091-404e-aa46-819655d56b20?j=3DeyJ1IjoiNXFxeXF4In0.h9d=
EDbGj64cTNudluPwbMYWklSu8UKGoFv6eWS-HyoA ] that the popular story gets the =
mechanism backwards. We often talk as though dopamine delivers a feeling of=
 pleasure in the moment, like a chemical boost handed out for pressing the =
right button. In reality, dopamine tells the brain that something in the en=
vironment is worth pursuing and that the next moment might contain a reward=
=2E It is tied to anticipation rather t=
han satisfaction insofar as it amplifi=
es the urge to keep seeking before any pleasure has actually arrived.
This distinction matters because it shows that the smartphone keeps us enga=
ged by sustaining anticipation of reward rather than delivering satisfactio=
n. Anticipation still requires the user=E2=80=99s ongoing participation, wh=
ich means some form of will is present. With drug use, the stimulus saturat=
es the system so strongly that reflection is displaced; with phone usage, t=
he stimulus is weak enough that reflection can still intervene.
Certainly most people want to reduce their smartphone use, with one survey =
[ https://substack.com/redirect/8297355f-fca1-4c16-a39a-f2fdcdd1ef6d?j=3Dey=
J1IjoiNXFxeXF4In0.h9dEDbGj64cTNudluPwbMYWklSu8UKGoFv6eWS-HyoA ] of 3,000+ s=
tudents finding that 74% of the respondents reported having actively tried =
to reduce time spent on their mobile. A separate poll [ https://substack.co=
m/redirect/62cafbdb-6cc3-4680-8ecb-103c27271f39?j=3DeyJ1IjoiNXFxeXF4In0.h9d=
EDbGj64cTNudluPwbMYWklSu8UKGoFv6eWS-HyoA ] of U.S. adults found that 44% sa=
id they could not go 24 hours without their phone, and three-quarters (76%)=
 reported feeling nervous if they didn=E2=80=99t know where their phone was=
=2E
But wanting to reduce something is not the same as being unable to. Most pe=
ople also say they want to sleep more or drink less, and we do not treat ev=
ery shortfall between intention and behavior as evidence of addiction. This=
 suggests that addiction=E2=80=94defined as the structural inability to mak=
e one=E2=80=99s second-order desires effective=E2=80=94must involve the con=
sistent overruling of our higher order wants. The existence of regret does =
not by itself prove compulsion. It may simply show that people are negotiat=
ing competing goods in a world where attention is genuinely scarce.
The bull case: we are the captains of our fate
Even with the much maligned smartphone, some of our use is clearly function=
al rather than compulsive. People book flights, check maps, or send emails =
without having to be =E2=80=9Caddicted=E2=80=9D to their little black scree=
n. Habit only resembles addiction when the user not only acts against their=
 better judgment but cannot sustain the effort to bring their conduct in li=
ne with it. Much of ordinary phone use probably does not meet that threshol=
d.
We also retain autonomy by deleting apps and setting limits, which allows u=
s to redesign the environment in which our impulses arise and to bring it c=
loser to the shape of the life we say we want. But we should be cautious ab=
out treating acts of self-correction as decisive proof of freedom. Addicts =
also have moments of resolve when they flush the bottle, delete the dealer=
=E2=80=99s number, or announce a fresh start before giving into temptation.=
 The presence of episodic self-control is not enough; what we are looking f=
or is whether the higher-order stance can stably govern behavior rather tha=
n merely interrupt it.
This matters because it shows that second-order desires can still intervene=
 and restructure the field of options, pruning temptations and changing the=
 default conditions in which we choose. If that=E2=80=99s right, it suggest=
s that technology can also train self-governance in favor of the person we =
wish to be. We can uninstall apps, mute notifications, and set hard boundar=
ies to allow autonomy to become more available the more often it is exercis=
ed. In this setting, friction of use is not =E2=80=9Cproof of capture=E2=80=
=9D but the stuff through which discipline is formed. I call this argument =
the =E2=80=9Cskill issue=E2=80=9D objection, the idea that technology affor=
ds us the opportunity to strengthen our will by resisting it.
Of course, not everyone is equally positioned to treat distraction as a tra=
ining ground. It is one thing to say that autonomy can be cultivated throug=
h resistance, but another to assume that most people have the spare cogniti=
ve bandwidth to run that drill dozens of times a day. The same environment =
that allows for will-strengthening also produces a constant tax on attentio=
n, and there is a real question about whether repeated micronegotiations of=
 impulse count as =E2=80=9Cpractice=E2=80=9D or as exhaustion.
This objection has force, but it overlooks that autonomy has never been a m=
atter of raw willpower alone. It has always depended on structuring the env=
ironment so that good choices become easier to make. We do not become virtu=
ous by staring temptation in the face all day, but neither do we become vir=
tuous by hiding from it. What matters is shaping the environment so that ri=
ght action is easier to choose, and then choosing it often enough that it b=
ecomes part of one=E2=80=99s character.
Phones, laptops, and even televisions are all useful in their own ways. The=
y let us navigate unknown places, coordinate care, learn on demand, transac=
t instantly, and remain reachable in moments where distance once meant isol=
ation. These technologies widen the range of actions available to an ordina=
ry person and let us pursue goods that would otherwise be out of reach. It=
=E2=80=99s true that widening the range of options also widens the range of=
 tensions, but it=E2=80=99s also true that plural goods will always pull ag=
ainst each other.
Addiction risks mischaracterizing our situation because most people can reg=
ain control without external treatment, institutional support, or withdrawa=
l management. A single act of reconfiguration, like deleting the app or cha=
nging the setting, actually changes the behavior. It=E2=80=99s annoying and=
 requires conscious effort, but the fact that it works tells us that we may=
 not be =E2=80=9Caddicted=E2=80=9D in the traditional sense. More than that=
, phones are platforms. You can be addicted to certain applications that ru=
n on the phone, like gambling apps, rather than the phone itself.
The Frankfurt framework
The essential problem is whether technology reflects, forms, or distorts ou=
r preferences. If we accept that technology influences desire, we need to k=
now the extent to which particular influences are compatible with reflectiv=
e endorsement. In Frankfurt=E2=80=99s terms, the question is whether our fi=
rst-order appetite can still be brought under the guidance of a second-orde=
r stance about the kind of person we intend to be.
Influence alone is not the issue (influence is, after all, a permanent feat=
ure of human life). The issue is whether the influence leaves room for refl=
ection to take hold, whether there is still a point at which we can say =E2=
=80=9Cthis is a desire I stand behind=E2=80=9D or =E2=80=9Cthis is a desire=
 I would rather reshape.=E2=80=9D Addiction appears when the first-order im=
pulse races ahead of our capacity to judge it.
We might say our relationship to technology is neither addiction nor full i=
ndependence. For many people the phone does not overpower the will, but it =
does outrun it when desire arrives faster than evaluation (even though refl=
ection can still reassert itself after the fact). We redesign our digital a=
nd physical environments because the second-order volitions, however contes=
ted among themselves, still hold authority. There may already be a tail of =
users for whom reflection no longer reliably intervenes, just as there is a=
 tail of pathological gamblers. The claim is not that no one is addicted, b=
ut that addiction is not the median case.
The addiction framing fails because most people can still bring their behav=
ior back under reflective control, which means the higher-order will still =
governs the lower appetite. Where in drug use the craving generally displac=
es reflection, in our use of technology human reflection can often interrup=
t and override our immediate wants. In this sense, because degrees of compu=
lsion vary dramatically, it=E2=80=99s wrong to say that most of us are tech=
nology junkies. The stakes are high, the waters rough, but the choice is ou=
rs.
Cosmos Institute [ https://substack.com/redirect/48439eeb-013d-445d-8114-cf=
f1eacdab7f?j=3DeyJ1IjoiNXFxeXF4In0.h9dEDbGj64cTNudluPwbMYWklSu8UKGoFv6eWS-H=
yoA ] is the Academy for Philosopher-Builders, technologists building AI fo=
r human flourishing. We run fellowships, fund fast prototypes, and host sem=
inars with institutions like Oxford, Aspen Institute, and Liberty Fund.
Subscribe for updates and essays:

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}
@media (max-width: 650px) {
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@media (max-width: 650px) {
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}
@media screen and (max-width: 650px) {
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}
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}
@media (max-width: 1024px) {
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@media all and (-ms-high-contrast: none), (-ms-high-contrast: active) {
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}
@media (min-width: 1024px) {
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}
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}
@media (max-width: 768px) {
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@media screen and (max-width: 650px) {
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}
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}
@media screen and (max-width: 650px) {
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}
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}
@media screen and (max-width: 650px) {
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}
@media (max-width: 650px) {
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}
@media (max-width: 650px) {
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}
@media (max-width: 650px) {
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}
@media (max-width: 650px) {
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}
@media (max-width: 650px) {
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}
@media screen and (max-width: 650px) {
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}
@media (max-width: 420px) {
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}
@media (max-width: 420px) {
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}
@media (max-width: 420px) {
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}
@media screen and (min-width: 500px) {
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}
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}
@media screen and (min-width: 481px) {
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}
@media screen and (max-width: 480px) {
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}
@media screen and (max-width: 650px) {
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}
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}
@media screen and (max-width: 650px) {
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}
@media screen and (max-width: 650px) {
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}
@media screen and (max-width: 650px) {
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@media (max-width: 650px) {
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@media screen and (max-width: 650px) {
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@media screen and (max-width: 650px) {
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}
@media screen and (min-width: 541px) {
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}
@media screen and (max-width: 650px) {
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}
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}
@media screen and (max-width: 768px) {
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}
@media only screen and (max-width: 650px) {
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}
@media only screen and (min-width: 630px) {
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}
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}
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}
@media screen and (max-width: 650px) {
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}
@media screen and (max-width: 650px) {
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}
@media (min-width: 250px) {
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@media (min-width: 300px) {
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}
@media (min-width: 400px) {
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}
@media (max-width: 400px) {
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  .audio-player-wrapper-fancy .audio-player .btn-group .button {
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}
@media (min-width: 600px) {
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}
@media (max-width: 650px) {
  .poll-editor-modal {
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  }
}
@media (max-width: 750px) {
  .poll-embed .poll-anchor-target .poll-anchor-copy-button {
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}</style></head><body class=3D"email-body" style=3D"font-kerning: auto;--im=
age-offset-margin: -120px;"><img src=3D"https://eotrx.substackcdn.com/open?=
token=3DeyJtIjoiPDIwMjUxMTE0MTUwMzM0LjMuYzVkYmQ0MWI4OGExNzY1OEBtZy1kMC5zdWJ=
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0 !important;padding-bottom:0 !important;padding-right:0 !important;padding=
-left:0 !important;"/><div class=3D"preview" style=3D"display:none;font-siz=
e:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;=
overflow:hidden;">Harry Frankfurt, technology, and "addiction"</div><div cl=
ass=3D"preview" style=3D"display:none;font-size:1px;color:#333333;line-heig=
ht:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">&#847; &nbs=
p; &#8199; &#173;&#847; &nbsp; &#8199; &#173;&#847; &nbsp; &#8199; &#173;&#=
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Yu5hHOpjrKwLLTnA" style=3D"color: rgb(54,55,55);text-decoration: none;">Wha=
t You Want To Want</a></h1><h3 class=3D"subtitle subtitle-HEEcLo" dir=3D"au=
to" style=3D"direction: auto;text-align: start;unicode-bidi: isolate;font-f=
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izelegibility;margin: 4px 0 0;color: #777777;line-height: 24px;font-size: 1=
8px;margin-top: 12px;">Harry Frankfurt, technology, and "addiction"</h3><ta=
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ng=3D"0"><tbody><tr><td style=3D"vertical-align:middle;"><div class=3D"penc=
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ji','Segoe UI Emoji','Segoe UI Symbol';font-weight: 500;text-transform: upp=
ercase;letter-spacing: .2px;"><a class=3D"pencraft pc-reset color-primary-z=
ABazT line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-f=
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yle: none;color: rgb(54,55,55);margin: 0;font-size: 11px;line-height: 20px;=
font-family: 'SF Compact',-apple-system,system-ui,-apple-system,BlinkMacSys=
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;letter-spacing: .2px;text-decoration: none" href=3D"https://substack.com/@=
harrylaw">Harry Law</a></div></td></tr></tbody></table></td></tr><tr><td><t=
able role=3D"presentation" width=3D"auto" border=3D"0" cellspacing=3D"0" ce=
llpadding=3D"0"><tbody><tr><td style=3D"vertical-align:middle;"><div class=
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a-MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq res=
et-IxiVJZ meta-EgzBVA" style=3D"list-style: none;font-size: 11px;line-heigh=
t: 20px;text-decoration: unset;color: rgb(119,119,119);margin: 0;font-famil=
y: 'SF Compact',-apple-system,system-ui,-apple-system,BlinkMacSystemFont,'S=
egoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Em=
oji','Segoe UI Symbol';font-weight: 500;text-transform: uppercase;letter-sp=
acing: .2px;"><time datetime=3D"2025-11-14T15:57:44.404Z">Nov 14</time></di=
v></td></tr></tbody></table></td></tr></tbody></table></td><td align=3D"rig=
ht"><table role=3D"presentation" width=3D"auto" border=3D"0" cellspacing=3D=
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'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI =
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 solid rgb(0,0,0,.1);border-radius: 9999px;text-transform: uppercase;font-s=
ize: 12px;line-height: 1;padding: 9px 0;text-decoration: none;color: rgb(11=
9,119,119);min-width: 38px;box-sizing: border-box;width: 38px"><img class=
=3D"icon" src=3D"https://substackcdn.com/image/fetch/$s_!_L14!,w_36,c_scale=
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FLucideShare2%3Fv%3D4%26height%3D36%26fill%3Dnone%26stroke%3D%2523808080%26=
strokeWidth%3D2" width=3D"18" height=3D"18" style=3D"border: none;vertical-=
align: middle;max-width: 18px" alt=3D""></a></td></tr></tbody></table></td>=
<td width=3D"8" style=3D"min-width: 8px"></td><td style=3D"vertical-align:m=
iddle;"><table role=3D"presentation" width=3D"38" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0"><tbody><tr><td align=3D"center"><a class=3D"email-=
icon-button" href=3D"https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly9vcG=
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W50P3V0bV9zb3VyY2U9c3Vic3RhY2smdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249ZW1h=
aWwtcmVzdGFjay1jb21tZW50JmFjdGlvbj1yZXN0YWNrLWNvbW1lbnQmcj01cXF5cXgmdG9rZW4=
9ZXlKMWMyVnlYMmxrSWpvek5EY3lOVGc1T0RVc0luQnZjM1JmYVdRaU9qRTNPRGM1TWpnMU15d2=
lhV0YwSWpveE56WXpNVE0xT0RZNUxDSmxlSEFpT2pFM05qVTNNamM0Tmprc0ltbHpjeUk2SW5CM=
VlpMHlNakkxTnprMElpd2ljM1ZpSWpvaWNHOXpkQzF5WldGamRHbHZiaUo5Lm1IYVlrT2J5Tm9T=
UWNjcnBrekV2djR5T1p4RVl1NWhIT3Bqckt3TExUbkEiLCJwIjoxNzg3OTI4NTMsInMiOjIyMjU=
3OTQsImYiOnRydWUsInUiOjM0NzI1ODk4NSwiaWF0IjoxNzYzMTM1ODY5LCJleHAiOjIwNzg3MT=
E4NjksImlzcyI6InB1Yi0wIiwic3ViIjoibGluay1yZWRpcmVjdCJ9.VzykvCkPoeviDa2Fv4mo=
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1);border-radius: 9999px;text-transform: uppercase;font-size: 12px;line-hei=
ght: 1;padding: 9px 0;text-decoration: none;color: rgb(119,119,119);min-wid=
th: 38px;box-sizing: border-box;width: 38px"><img class=3D"icon" src=3D"htt=
ps://substackcdn.com/image/fetch/$s_!5EGt!,w_36,c_scale,f_png,q_auto:good,f=
l_progressive:steep/https%3A%2F%2Fsubstack.com%2Ficon%2FNoteForwardIcon%3Fv=
%3D4%26height%3D36%26fill%3Dnone%26stroke%3D%2523808080%26strokeWidth%3D2" =
width=3D"18" height=3D"18" style=3D"border: none;vertical-align: middle;max=
-width: 18px" alt=3D""></a></td></tr></tbody></table></td></tr></tbody></ta=
ble></td><td align=3D"right"><table role=3D"presentation" width=3D"auto" bo=
rder=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tbody><tr><td style=3D"vert=
ical-align:middle;"><table role=3D"presentation" width=3D"auto" border=3D"0=
" cellspacing=3D"0" cellpadding=3D"0"><tbody><tr><td align=3D"center"><a cl=
ass=3D"email-button-outline" href=3D"https://open.substack.com/pub/cosmosin=
stitute/p/what-you-want-to-want?utm_source=3Demail&redirect=3Dapp-store&utm=
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m,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Co=
lor Emoji','Segoe UI Emoji','Segoe UI Symbol';display: inline-block;font-we=
ight: 500;border: 1px solid rgb(0,0,0,.1);border-radius: 9999px;text-transf=
orm: uppercase;font-size: 12px;line-height: 12px;padding: 9px 14px;text-dec=
oration: none;color: rgb(119,119,119);"><div class=3D"email-button-spacer" =
style=3D"font-size: 16px;line-height: 26px;display: inline-block;vertical-a=
lign: middle;max-width: 0;min-height: 18px;"></div><span class=3D"email-but=
ton-text" style=3D"vertical-align: middle;margin-right: 4px">READ IN APP</s=
pan><img class=3D"icon text-icon" src=3D"https://substackcdn.com/image/fetc=
h/$s_!ET-_!,w_36,c_scale,f_png,q_auto:good,fl_progressive:steep/https%3A%2F=
%2Fsubstack.com%2Ficon%2FLucideArrowUpRight%3Fv%3D4%26height%3D36%26fill%3D=
none%26stroke%3D%2523808080%26strokeWidth%3D2" width=3D"18" height=3D"18" s=
tyle=3D"min-width: 18px;min-height: 18px;border: none;vertical-align: middl=
e;margin-right: 0;margin-left: 0;max-width: 18px" alt=3D""></a></td></tr></=
tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr=
><tr height=3D"16"><td height=3D"16" style=3D"font-size:0px;line-height:0;"=
>&nbsp;</td></tr></tbody></table></div></div><div class=3D"post typography"=
 dir=3D"auto" style=3D"--image-offset-margin: -120px;padding: 32px 0 0 0;fo=
nt-size: 16px;line-height: 26px;"><div class=3D"body markup" dir=3D"auto" s=
tyle=3D"text-align: initial;font-size: 16px;line-height: 26px;width: 100%;w=
ord-break: break-word;margin-bottom: 16px;font-family: Lora,sans-serif;font=
-weight: 400;"><div class=3D"captioned-image-container-static" style=3D"fon=
t-size: 16px;line-height: 26px;margin: 32px auto;margin-top: 0;"><figure st=
yle=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D=
"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=
=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><=
td style=3D"text-align: center;"></td><td class=3D"content" align=3D"left" =
width=3D"1212" style=3D"text-align: center;"><a class=3D"image-link" target=
=3D"_blank" href=3D"https://substack.com/redirect/966a7651-4c47-4df3-bebf-d=
c39bfde0840?j=3DeyJ1IjoiNXFxeXF4In0.h9dEDbGj64cTNudluPwbMYWklSu8UKGoFv6eWS-=
HyoA" rel=3D"" style=3D"position: relative;flex-direction: column;align-ite=
ms: center;padding: 0;width: auto;height: auto;border: none;text-decoration=
: none;display: block;margin: 0;margin-top: 0;margin-bottom: 0;"><img class=
=3D"wide-image" data-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-=
media.s3.amazonaws.com/public/images/80267642-b8bd-45f4-96ce-d723c2600ee3_1=
212x744.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:nu=
ll,&quot;imageSize&quot;:null,&quot;height&quot;:744,&quot;width&quot;:1212=
,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&=
quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;bel=
owTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot=
;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&q=
uot;:false}" alt=3D"" width=3D"550" height=3D"337.6237623762376" src=3D"htt=
ps://substackcdn.com/image/fetch/$s_!SIV4!,w_1100,c_limit,f_auto,q_auto:goo=
d,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2=
Fpublic%2Fimages%2F80267642-b8bd-45f4-96ce-d723c2600ee3_1212x744.png" style=
=3D"border: none !important;vertical-align: middle;display: block;-ms-inter=
polation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important=
;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-ali=
gn: center;"></td></tr></tbody></table><figcaption class=3D"image-caption" =
style=3D"box-sizing: content-box;color: #777777;font-size: 14px;line-height=
: 20px;font-weight: 400;letter-spacing: -.15px;margin-top: 8px;width: 70%;p=
adding-left: 15%;padding-right: 15%;text-align: center;"><em>Hip, Hip, Hurr=
ah! by Peder Severin Kr&#248;yer from 1888</em></figcaption></figure></div>=
<p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-=
size: 16px;">&#8220;Only two industries call their customers users: drug de=
alers and technology companies.&#8221; The saying is provocative, but is th=
e comparison accurate?</p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,5=
5);line-height: 26px;font-size: 16px;"><span>Harry Frankfurt, the late Amer=
ican philosopher, distinguished between first-order desires (what we want i=
n the moment) and second-order desires (what we want to want). In his </spa=
n><a href=3D"https://substack.com/redirect/b45e8a1f-ea91-45e2-a93e-1a8c99bc=
70cc?j=3DeyJ1IjoiNXFxeXF4In0.h9dEDbGj64cTNudluPwbMYWklSu8UKGoFv6eWS-HyoA" r=
el=3D"" style=3D"color: rgb(54,55,55);text-decoration: underline;">framewor=
k</a><span>, &#8220;addiction&#8221; occurs when an agent has second-order =
desires but cannot make them effective. It describes a structural incapacit=
y to shape one&#8217;s will rather than a simple failure of resolve. To kno=
w whether we&#8217;re addicted, we need to ask two things: whether the self=
 that reflects on our desires endorses our appetite for Twitter or TikTok, =
and whether that self can make its endorsement stick.</span></p><div class=
=3D"subscription-widget-wrap" style=3D"font-size: 16px;line-height: 26px;">=
<div class=3D"subscription-widget show-subscribe" style=3D"font-size: 16px;=
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rial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';colo=
r: #363737;line-height: 1.5;max-width: 560px;margin: 24px auto;align-items:=
 flex-start;display: block;text-align: center;padding: 0px 32px;"><div clas=
s=3D"preamble" style=3D"margin-top: 16px;font-family: system-ui,-apple-syst=
em,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple C=
olor Emoji','Segoe UI Emoji','Segoe UI Symbol';font-size: 18px;max-width: 3=
84px;width: fit-content;line-height: 22px;display: flex;align-items: center=
;text-align: center;font-weight: 400;margin-left: auto;margin-right: auto;"=
><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font=
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ht: 26px;text-align: center;cursor: pointer;border-radius: 4px;"><a class=
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yJlIjoiaHR0cHM6Ly9ibG9nLmNvc21vcy1pbnN0aXR1dGUub3JnL3N1YnNjcmliZT91dG1fc291=
cmNlPXBvc3QmdXRtX2NhbXBhaWduPWVtYWlsLWNoZWNrb3V0Jm5leHQ9aHR0cHMlM0ElMkYlMkZ=
ibG9nLmNvc21vcy1pbnN0aXR1dGUub3JnJTJGcCUyRndoYXQteW91LXdhbnQtdG8td2FudCZyPT=
VxcXlxeCZ0b2tlbj1leUoxYzJWeVgybGtJam96TkRjeU5UZzVPRFVzSW1saGRDSTZNVGMyTXpFe=
k5UZzJPU3dpWlhod0lqb3hOelkxTnpJM09EWTVMQ0pwYzNNaU9pSndkV0l0TWpJeU5UYzVOQ0lz=
SW5OMVlpSTZJbU5vWldOcmIzVjBJbjAuN1pGSTQzc29hVEpQWEkxTGlyd29kdGZkR01kZk12VzV=
QV0V4LW1WM0Q4YyIsInAiOjE3ODc5Mjg1MywicyI6MjIyNTc5NCwiZiI6dHJ1ZSwidSI6MzQ3Mj=
U4OTg1LCJpYXQiOjE3NjMxMzU4NjksImV4cCI6MjA3ODcxMTg2OSwiaXNzIjoicHViLTAiLCJzd=
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853" style=3D"font-family: system-ui,-apple-system,BlinkMacSystemFont,'Sego=
e UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji=
','Segoe UI Symbol';display: inline-block;box-sizing: border-box;cursor: po=
inter;border: none;border-radius: 8px;font-size: 14px;line-height: 20px;fon=
t-weight: 600;text-align: center;opacity: 1;outline: none;white-space: nowr=
ap;text-decoration: none !important;margin: 0 auto;background-color: #25384=
c;color: #ffffff !important;padding: 12px 20px;height: auto;"><span style=
=3D"color: #ffffff;text-decoration: none;">Upgrade to paid</span></a></div>=
</div></div></div><h3 class=3D"header-anchor-post" style=3D"position: relat=
ive;font-family: 'SF Pro Display',-apple-system-headline,system-ui,-apple-s=
ystem,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Appl=
e Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit=
-font-smoothing: antialiased;-moz-osx-font-smoothing: antialiased;-webkit-a=
ppearance: optimizelegibility;-moz-appearance: optimizelegibility;appearanc=
e: optimizelegibility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-hei=
ght: 1.16em;font-size: 1.375em;"><strong>The bear case: we&#8217;re all add=
icts</strong></h3><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-=
height: 26px;font-size: 16px;"><span>Modern technology differs fundamentall=
y from its precursors. These differences flow from a combination of fidelit=
y (content is stickier, more varied, and of higher quality), patterns of us=
age (we need to use some kind of screen to get by in the modern world), and=
 the role of </span><a href=3D"https://substack.com/redirect/c57edcef-5458-=
4a0a-8759-85777a8aae5c?j=3DeyJ1IjoiNXFxeXF4In0.h9dEDbGj64cTNudluPwbMYWklSu8=
UKGoFv6eWS-HyoA" rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: un=
derline;">algorithmic mediation</a><span> (the system is actively seeking t=
o retain our attention).</span></p><p style=3D"margin: 0 0 20px 0;color: rg=
b(54,55,55);line-height: 26px;font-size: 16px;">Modern media is brighter, f=
aster, and more enveloping than anything that came before. A radio emits so=
und from the corner of the room, but a phone is a high-definition light sou=
rce held inches from the face. The colors are rich and the sound crisp, whi=
ch means that the baseline level of stimulation is greater than both TVs of=
 the past and the stuff of everyday life. As Matt Groening&#8217;s Futurama=
 put it in the middle of the 2000s: &#8220;but this is HD TV, it has better=
 resolution than the real world.&#8221;</p><p style=3D"margin: 0 0 20px 0;c=
olor: rgb(54,55,55);line-height: 26px;font-size: 16px;">We rely on our devi=
ces as the basic interfaces through which work, communication, and navigati=
on now occur, which means they occupy the same cognitive space as tools we =
genuinely need in order to function. Email and payroll and maps and childca=
re photos all arrive through the same surface that also contains YouTube or=
 TikTok. The boundary between instrument and diversion is getting harder to=
 pin down, and this blurring of worlds makes disengagement harder than with=
 older media.</p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-h=
eight: 26px;font-size: 16px;">But perhaps the most worrisome element of mod=
ern technology is the role of algorithmic mediation. AI undergirds five hou=
rs a day that people spend on social media, streaming video, and music plat=
forms globally. Even assuming that only about two-thirds of this time is ge=
nuinely steered by recommendation engines, that tells us that roughly one-f=
ifth of our waking life is already mediated by algorithms.</p><p style=3D"m=
argin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">=
The most obvious instance of their stickiness can be seen in social media, =
where the feed presents a continuous stream that proactively selects what y=
ou will see next before you have even decided to keep looking. It learns wh=
at prolongs a session, refines itself around micro-signals of interest, and=
 then delivers more of the same with a latency so low that the user never h=
as to re-enter the process of active deliberation. The choice is nominally =
still ours, yet the conditions in which we make that choice have been engin=
eered so that abstention is effortful and continuation frictionless.</p><p =
style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-siz=
e: 16px;"><span>Some research </span><a href=3D"https://substack.com/redire=
ct/490bff67-b44e-4ff5-880d-e5812596a391?j=3DeyJ1IjoiNXFxeXF4In0.h9dEDbGj64c=
TNudluPwbMYWklSu8UKGoFv6eWS-HyoA" rel=3D"" style=3D"color: rgb(54,55,55);te=
xt-decoration: underline;">suggests</a><span> that smartphone use encourage=
s the release of dopamine. Many take this to mean phone use is similar to d=
rug use in that both produce similar physical responses. But more recent re=
search </span><a href=3D"https://substack.com/redirect/f0f3b387-d091-404e-a=
a46-819655d56b20?j=3DeyJ1IjoiNXFxeXF4In0.h9dEDbGj64cTNudluPwbMYWklSu8UKGoFv=
6eWS-HyoA" rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: underlin=
e;">shows</a><span> that the popular story gets the mechanism backwards. We=
 often talk as though dopamine delivers a feeling of pleasure in the moment=
, like a chemical boost handed out for pressing the right button. In realit=
y, dopamine tells the brain that something in the environment is worth purs=
uing and that the next moment might contain a reward. It is tied to anticip=
ation rather than satisfaction insofar as it amplifies the urge to keep see=
king before any pleasure has actually arrived.</span></p><p style=3D"margin=
: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">This =
distinction matters because it shows that the smartphone keeps us engaged b=
y sustaining anticipation of reward rather than delivering satisfaction. An=
ticipation still requires the user&#8217;s ongoing participation, which mea=
ns some form of will is present. With drug use, the stimulus saturates the =
system so strongly that reflection is displaced; with phone usage, the stim=
ulus is weak enough that reflection can still intervene.</p><p style=3D"mar=
gin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><s=
pan>Certainly most people want to reduce their smartphone use, with one </s=
pan><a href=3D"https://substack.com/redirect/8297355f-fca1-4c16-a39a-f2fdcd=
d1ef6d?j=3DeyJ1IjoiNXFxeXF4In0.h9dEDbGj64cTNudluPwbMYWklSu8UKGoFv6eWS-HyoA"=
 rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: underline;">survey=
</a><span> of 3,000+ students finding that 74% of the respondents reported =
having actively tried to reduce time spent on their mobile. A separate </sp=
an><a href=3D"https://substack.com/redirect/62cafbdb-6cc3-4680-8ecb-103c272=
71f39?j=3DeyJ1IjoiNXFxeXF4In0.h9dEDbGj64cTNudluPwbMYWklSu8UKGoFv6eWS-HyoA" =
rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: underline;">poll</a=
><span> of U.S. adults found that 44% said they could not go 24 hours witho=
ut their phone, and three-quarters (76%) reported feeling nervous if they d=
idn&#8217;t know where their phone was.</span></p><p style=3D"margin: 0 0 2=
0px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>But wa=
nting to reduce something is not the same as being unable to. Most people a=
lso say they want to sleep more or drink less, and we do not treat every sh=
ortfall between intention and behavior as evidence of addiction. This sugge=
sts that addiction&#8212;defined as the structural inability to make one&#8=
217;s second-order desires effective&#8212;must involve the </span><em>cons=
istent</em><span> overruling of our higher order wants. The existence of re=
gret does not by itself prove compulsion. It may simply show that people ar=
e negotiating competing goods in a world where attention is genuinely scarc=
e.</span></p><h3 class=3D"header-anchor-post" style=3D"position: relative;f=
ont-family: 'SF Pro Display',-apple-system-headline,system-ui,-apple-system=
,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Col=
or Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit-font=
-smoothing: antialiased;-moz-osx-font-smoothing: antialiased;-webkit-appear=
ance: optimizelegibility;-moz-appearance: optimizelegibility;appearance: op=
timizelegibility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-height: =
1.16em;font-size: 1.375em;"><strong>The bull case: we are the captains of o=
ur fate</strong></h3><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);li=
ne-height: 26px;font-size: 16px;">Even with the much maligned smartphone, s=
ome of our use is clearly functional rather than compulsive. People book fl=
ights, check maps, or send emails without having to be &#8220;addicted&#822=
1; to their little black screen. Habit only resembles addiction when the us=
er not only acts against their better judgment but cannot sustain the effor=
t to bring their conduct in line with it. Much of ordinary phone use probab=
ly does not meet that threshold.</p><p style=3D"margin: 0 0 20px 0;color: r=
gb(54,55,55);line-height: 26px;font-size: 16px;">We also retain autonomy by=
 deleting apps and setting limits, which allows us to redesign the environm=
ent in which our impulses arise and to bring it closer to the shape of the =
life we say we want. But we should be cautious about treating acts of self-=
correction as decisive proof of freedom. Addicts also have moments of resol=
ve when they flush the bottle, delete the dealer&#8217;s number, or announc=
e a fresh start before giving into temptation. The presence of episodic sel=
f-control is not enough; what we are looking for is whether the higher-orde=
r stance can stably govern behavior rather than merely interrupt it.</p><p =
style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-siz=
e: 16px;">This matters because it shows that second-order desires can still=
 intervene and restructure the field of options, pruning temptations and ch=
anging the default conditions in which we choose. If that&#8217;s right, it=
 suggests that technology can also train self-governance in favor of the pe=
rson we wish to be. We can uninstall apps, mute notifications, and set hard=
 boundaries to allow autonomy to become more available the more often it is=
 exercised. In this setting, friction of use is not &#8220;proof of capture=
&#8221; but the stuff through which discipline is formed. I call this argum=
ent the &#8220;skill issue&#8221; objection, the idea that technology affor=
ds us the opportunity to strengthen our will by resisting it.</p><p style=
=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16=
px;">Of course, not everyone is equally positioned to treat distraction as =
a training ground. It is one thing to say that autonomy can be cultivated t=
hrough resistance, but another to assume that most people have the spare co=
gnitive bandwidth to run that drill dozens of times a day. The same environ=
ment that allows for will-strengthening also produces a constant tax on att=
ention, and there is a real question about whether repeated micronegotiatio=
ns of impulse count as &#8220;practice&#8221; or as exhaustion.</p><p style=
=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16=
px;">This objection has force, but it overlooks that autonomy has never bee=
n a matter of raw willpower alone. It has always depended on structuring th=
e environment so that good choices become easier to make. We do not become =
virtuous by staring temptation in the face all day, but neither do we becom=
e virtuous by hiding from it. What matters is shaping the environment so th=
at right action is easier to choose, and then choosing it often enough that=
 it becomes part of one&#8217;s character.</p><p style=3D"margin: 0 0 20px =
0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">Phones, laptops,=
 and even televisions are all useful in their own ways. They let us navigat=
e unknown places, coordinate care, learn on demand, transact instantly, and=
 remain reachable in moments where distance once meant isolation. These tec=
hnologies widen the range of actions available to an ordinary person and le=
t us pursue goods that would otherwise be out of reach. It&#8217;s true tha=
t widening the range of options also widens the range of tensions, but it&#=
8217;s also true that plural goods will always pull against each other.</p>=
<p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-=
size: 16px;">Addiction risks mischaracterizing our situation because most p=
eople can regain control without external treatment, institutional support,=
 or withdrawal management. A single act of reconfiguration, like deleting t=
he app or changing the setting, actually changes the behavior. It&#8217;s a=
nnoying and requires conscious effort, but the fact that it works tells us =
that we may not be &#8220;addicted&#8221; in the traditional sense. More th=
an that, phones are platforms. You can be addicted to certain applications =
that run on the phone, like gambling apps, rather than the phone itself.</p=
><h3 class=3D"header-anchor-post" style=3D"position: relative;font-family: =
'SF Pro Display',-apple-system-headline,system-ui,-apple-system,BlinkMacSys=
temFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','S=
egoe UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit-font-smoothing: =
antialiased;-moz-osx-font-smoothing: antialiased;-webkit-appearance: optimi=
zelegibility;-moz-appearance: optimizelegibility;appearance: optimizelegibi=
lity;margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-height: 1.16em;font-=
size: 1.375em;"><strong>The Frankfurt framework</strong></h3><p style=3D"ma=
rgin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">T=
he essential problem is whether technology reflects, forms, or distorts our=
 preferences. If we accept that technology influences desire, we need to kn=
ow the extent to which particular influences are compatible with reflective=
 endorsement. In Frankfurt&#8217;s terms, the question is whether our first=
-order appetite can still be brought under the guidance of a second-order s=
tance about the kind of person we intend to be.</p><p style=3D"margin: 0 0 =
20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">Influence a=
lone is not the issue (influence is, after all, a permanent feature of huma=
n life). The issue is whether the influence leaves room for reflection to t=
ake hold, whether there is still a point at which we can say &#8220;this is=
 a desire I stand behind&#8221; or &#8220;this is a desire I would rather r=
eshape.&#8221; Addiction appears when the first-order impulse races ahead o=
f our capacity to judge it.</p><p style=3D"margin: 0 0 20px 0;color: rgb(54=
,55,55);line-height: 26px;font-size: 16px;">We might say our relationship t=
o technology is neither addiction nor full independence. For many people th=
e phone does not overpower the will, but it does outrun it when desire arri=
ves faster than evaluation (even though reflection can still reassert itsel=
f after the fact). We redesign our digital and physical environments becaus=
e the second-order volitions, however contested among themselves, still hol=
d authority. There may already be a tail of users for whom reflection no lo=
nger reliably intervenes, just as there is a tail of pathological gamblers.=
 The claim is not that no one is addicted, but that addiction is not the me=
dian case.</p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-heig=
ht: 26px;font-size: 16px;">The addiction framing fails because most people =
can still bring their behavior back under reflective control, which means t=
he higher-order will still governs the lower appetite. Where in drug use th=
e craving generally displaces reflection, in our use of technology human re=
flection can often interrupt and override our immediate wants. In this sens=
e, because degrees of compulsion vary dramatically, it&#8217;s wrong to say=
 that most of us are technology junkies. The stakes are high, the waters ro=
ugh, but the choice is ours.</p><div style=3D"font-size: 16px;line-height: =
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ne !important;vertical-align: middle;"></a><a href=3D"https://substack.com/=
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