Return-Path: Delivered-To: alvarochf@traceseis.com Received: from cs510.bluehost.com by cs510.bluehost.com with LMTP id wNF/NJ/Me2nQjQ8AWiBQxw (envelope-from ) for ; Thu, 29 Jan 2026 14:09:51 -0700 Return-path: Envelope-to: alvarochf@traceseis.com Delivery-date: Thu, 29 Jan 2026 14:09:51 -0700 Received: from mta-174-84-116.intercom.com.sparkpostmail.com ([192.174.84.116]:17373) by cs510.bluehost.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.98.2) (envelope-from ) id 1vlZGx-00000004IAk-2pGK for alvarochf@traceseis.com; Thu, 29 Jan 2026 14:09:51 -0700 X-MSFBL: sop34PukHp4LbN3NF0nudOps11DzlXJx7alZ8tbL2Ic=|eyJzdWJhY2NvdW50X2l kIjoiMjg5ODMwIiwibWVzc2FnZV9pZCI6IjY5NzM5NGNjN2I2OTA0YmE3ODhmIiw iciI6ImFsdmFyb2NoZkB0cmFjZXNlaXMuY29tIiwidGVuYW50X2lkIjoiaW50ZXJ jb20iLCJjdXN0b21lcl9pZCI6IjEifQ== DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=storylane.io; s=intercom; t=1769720980; i=@storylane.io; bh=t1sT439ECXua3bQ9lXxjZ9P58fExUeZC3AFH6hqZ4NM=; h=To:Content-Type:List-Unsubscribe-Post:Message-ID:Subject:From: List-Unsubscribe:Date:From:To:Cc:Subject; b=ppgxj/iMbKf1RSpkHKtugX0QPOdnw3VXjokpIsPKmSiTLOXoYBKPnv0ToxsGWwDbF 49XVfP14RaSodpNXtHk3Qzc8zhqiD6u5HCJ/udELPDD0vc/HeLg/it11AkWEfbyaD1 uZAp6XSkKcCo0hsAwVKaiVCKloPITiHgwVU43enw= Received: from [10.90.37.34] ([10.90.37.34]) by i-060a5b4bf74525564.mta2vrest.sd.prd.sparkpost (ecelerity 5.1.0.74938 r(msys-ecelerity:tags/5.1.0.39)) with REST id F8/87-40207-49CCB796; Thu, 29 Jan 2026 21:09:40 +0000 To: alvarochf@traceseis.com Content-Type: multipart/alternative; boundary="_----fODEG5NybrJhFikJsdc+JQ===_D8/87-40207-49CCB796" MIME-Version: 1.0 X-Mailgun-Variables: {"app_id":"alifkjw6","conversation_id":"215472883300366","user_id":"6835a8b3481b2cc03202ed5b","intercom_localized_email_content_id":"80300997"} X-Auto-Response-Suppress: OOF, AutoReply Reply-To: Madhav from Storylane X-Intercom-App-Id: alifkjw6 X-Intercom-Bin: 100 List-Unsubscribe-Post: List-Unsubscribe=One-Click Message-ID: X-Report-Abuse: Please report spam or abuse to abuse@intercom.io Subject: How to measure + report the ROI of your Storylane demos | The Finer Demos Club From: "Madhav from Storylane" List-Unsubscribe: , Date: Thu, 29 Jan 2026 21:09:40 +0000 --_----fODEG5NybrJhFikJsdc+JQ===_D8/87-40207-49CCB796 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Leadership asks: "How do you know our interactive demos are working=3F" =0D= =0A But most marketing teams struggle to quantify the results. They're stuc= k tracking vanity metrics that don't necessarily translate to business impa= ct. =0D=0A Allison Julander, Sr. PMM at PDQ, built a practical system to me= asure Storylane demos against what actually matters (conversions, pipeline)= =E2=80=94 and presents it in a way that makes leadership trust the investm= ent. =0D=0A Allison's reports have become the gold standard for reporting d= emo ROI and next week, she's pulling back the curtain on how they're put to= gether. Here's what to expect from the latest session of The Finer Demos Cl= ub: =0D=0A - A framework to measure the impact of demos on conversion rates= =0D=0A- How to tie website demo engagement back to pipeline and revenue = =0D=0A- The before-after analysis used to prove uplift in qualified convers= ions =0D=0A- And the actual reporting templates used to build trust with le= adership =0D=0A [Image "PDQ.png=3Fexpires=3D1782967788&signature=3Dbcaa= 3542f7e696f6ed853abccceb40747913b8d3ba937b8511df15a70a5a2c81&req=3DdiAn= E8x3lYVXUPMW2XS%2FiaDGmXzpIOq4qVWX3w9pXzWyAnl0tjQ%3D%0A"] =0D=0A =0D=0A=0D= =0A=0D=0A=0D=0A =0D=0A Save Your Seat =0D=0A =0D=0A=0D=0A=0D=0A=0D=0A =0D= =0A The session recording will NOT be publicly available. If you want to le= arn how to measure demo ROI the way your leadership wants to see it, you'll= need to be in this room. =0D=0A This is what the Finer Demos Club is all a= bout: topics you can=E2=80=99t solve with generic advice or ChatGPT. Hard f= ought lessons straight from those who have done the work. Allison's session= is the perfect example of this. =0D=0A We hope to see you there! --_----fODEG5NybrJhFikJsdc+JQ===_D8/87-40207-49CCB796 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="UTF-8" =0D=0A=0D=0A=0D=0A=0D=0A How to = measure + report the ROI of your Storylane demos | The Finer Demos Club</ti= tle>=0D=0A <!-- Foundation styles -->=0D=0A =0D=0A <style type=3D"= text/css" data-premailer=3D"ignore">=0D=0A @media only screen and (m= ax-width: 596px) {=0D=0A table.body img {=0D=0A width: auto;=0D=0A h= eight: auto; }=0D=0A=0D=0A table.body center {=0D=0A min-width: 0 !impo= rtant; }=0D=0A=0D=0A table.body .container {=0D=0A width: 95% !importan= t; }=0D=0A=0D=0A table.body .columns,=0D=0A table.body .column {=0D=0A = height: auto !important;=0D=0A -moz-box-sizing: border-box;=0D=0A -w= ebkit-box-sizing: border-box;=0D=0A box-sizing: border-box;=0D=0A pad= ding-left: 16px !important;=0D=0A padding-right: 16px !important; }=0D= =0A table.body .columns 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style=3D"vertical-align: top; text-align: left;= padding: 0;" align=3D"left">=0D=0A <td class=3D"center" valign= =3D"top" style=3D"text-align: center !important; word-wrap: break-word; -mo= z-hyphens: auto; hyphens: auto; border-collapse: collapse !important; verti= cal-align: top; color: #0a0a0a; font-family: Helvetica, Arial, sans-serif; = font-weight: normal; line-height: 130%; font-size: 16px; margin: 0; padding= : 0;" align=3D"center">=0D=0A <table role=3D"presentation" s= tyle=3D"text-align: left !important; border-spacing: 0; border-collapse: co= llapse; vertical-align: top; margin: 0 auto; padding: 0;" class=3D"content-= wrapper">=0D=0A <tbody>=0D=0A<tr style=3D"vertical-align= : top; text-align: left; padding: 0;" align=3D"left">=0D=0A = <td style=3D"word-wrap: break-word; -moz-hyphens: auto; hyphens: au= to; border-collapse: collapse !important; vertical-align: top; text-align: = left; color: #0a0a0a; font-family: Helvetica, Arial, sans-serif; font-weigh= t: normal; line-height: 130%; font-size: 16px; margin: 0; padding: 0;" alig= n=3D"left" valign=3D"top">=0D=0A <center style= =3D"width: 100%; min-width: 580px;"><table class=3D"container intercom-temp= late-content" role=3D"presentation" style=3D"background-color: #f9f9f9; bor= der-spacing: 0; border-collapse: collapse; vertical-align: top; text-align:= inherit; width: 580px; margin: 0 auto; padding: 0;" bgcolor=3D"#f9f9f9"><t= body><tr style=3D"vertical-align: top; text-align: left; padding: 0;" align= =3D"left"><td style=3D"word-wrap: break-word; -moz-hyphens: auto; hyphens: = auto; border-collapse: collapse !important; vertical-align: top; text-align= : left; color: #0a0a0a; font-family: Helvetica, Arial, sans-serif; font-wei= ght: normal; line-height: 130%; font-size: 16px; margin: 0; padding: 0px;" = align=3D"left" valign=3D"top"><div class=3D"intercom-spacer-container">=0D= =0A<table class=3D"spacer" role=3D"presentation" style=3D"border-spacing: 0= ; border-collapse: collapse; vertical-align: top; text-align: left; width: = 100%; padding: 0;"><tbody><tr style=3D"vertical-align: top; text-align: lef= t; padding: 0;" align=3D"left">=0D=0A<td height=3D"28" style=3D"font-size: = 28px; line-height: 28px; word-wrap: break-word; -moz-hyphens: auto; hyphens= : auto; border-collapse: collapse !important; vertical-align: top; text-ali= gn: left; color: #0a0a0a; font-family: Helvetica, Arial, sans-serif; font-w= eight: normal; margin: 0; padding: 0;" align=3D"left" valign=3D"top"></td>= =0D=0A</tr></tbody></table>=0D=0A</div></td></tr></tbody></table></center>= =0D=0A<center style=3D"width: 100%; min-width: 580px;"><table class=3D"cont= ainer intercom-template-content" role=3D"presentation" style=3D"border-spac= ing: 0; border-collapse: collapse; vertical-align: top; text-align: inherit= ; background-color: #ffffff; width: 580px; margin: 0 auto; padding: 0;" bgc= olor=3D"#ffffff"><tbody><tr style=3D"vertical-align: top; text-align: left;= padding: 0;" align=3D"left"><td style=3D"word-wrap: break-word; -moz-hyphe= ns: auto; hyphens: auto; border-collapse: collapse !important; vertical-ali= gn: top; text-align: left; color: #0a0a0a; font-family: Helvetica, Arial, s= ans-serif; font-weight: normal; line-height: 130%; font-size: 16px; margin:= 0; padding: 35px 40px 30px;" align=3D"left" valign=3D"top">=0D=0A<p style= =3D"color: #000000; font-family: Helvetica, Arial, sans-serif; font-weight:= normal; text-align: left; line-height: 1.5; font-size: 15px; margin: 0 0 1= 7px; padding: 0;" align=3D"left">Leadership asks: "How do you know our inte= ractive demos are working=3F"</p>=0D=0A<p style=3D"color: #000000; font-fam= ily: Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; l= ine-height: 1.5; font-size: 15px; margin: 0 0 17px; padding: 0;" align=3D"l= eft">But most marketing teams struggle to quantify the results. They're stu= ck tracking vanity metrics that don't necessarily translate to business imp= act.</p>=0D=0A<p style=3D"color: #000000; font-family: Helvetica, Arial, sa= ns-serif; font-weight: normal; text-align: left; line-height: 1.5; font-siz= e: 15px; margin: 0 0 17px; padding: 0;" align=3D"left"><b>Allison Julander,= Sr. PMM at PDQ, built a practical system to measure Storylane demos again= st what <i>actually</i> matters </b>(conversions, pipeline) =E2=80=94 and p= resents it in a way that makes leadership trust the investment. </p>=0D=0A<= p style=3D"color: #080000; font-family: Helvetica, Arial, sans-serif; font-= weight: normal; text-align: left; line-height: 1.5; font-size: 15px; margin= : 0 0 17px; padding: 0;" align=3D"left">Allison's reports have become the g= old standard for reporting demo ROI and next week, she's pulling back the c= urtain on how they're put together. Here's what to expect from the latest s= ession of The Finer Demos Club:</p>=0D=0A<ul style=3D"color: #080000; font-= size: 15px; margin: 0 0 20px 40px; padding: 0;">=0D=0A<li>A framework to me= asure the impact of demos on conversion rates</li>=0D=0A<li>How to tie webs= ite demo engagement back to pipeline and revenue</li>=0D=0A<li>The before-a= fter analysis used to prove uplift in qualified conversions </li>=0D=0A<li>= And the actual reporting templates used to build trust with leadership</li>= =0D=0A</ul>=0D=0A<div class=3D"intercom-container" style=3D"margin-bottom: = 17px; margin-top: 17px; line-height: 0;"><a target=3D"_blank" href=3D"https= ://storylane.intercom-clicks.com/via/e=3Fob=3D%2BGeBnoLxuhzBb1YIU9t0e0A0oJ%= 2FWeYN%2FY5%2FmLD6c4%2BpFBZY5kXkLvBRJgPMlcTiD&h=3D317a85d8e38d81f3a01d533a0= a4cff1ee4239cc3-alifkjw6_215472883300366&l=3D175364b484ede4403b8d9b33cd9fff= 5ddd91e0ef-196233620" style=3D"color: #165fc6; font-family: Helvetica, Aria= l, sans-serif; font-weight: normal; text-align: left; line-height: 130%; te= xt-decoration: none; margin: 0; padding: 0;"><img src=3D"https://storylane.= intercom-mail.com/i/o/alifkjw6/2005598489/73e5496eef92674ef6866902b4b6/PDQ.= png=3Fexpires=3D1782967788&signature=3Dbcaa3542f7e696f6ed853abccceb4074= 7913b8d3ba937b8511df15a70a5a2c81&req=3DdiAnE8x3lYVXUPMW2XS%2FiaDGmXzpIO= q4qVWX3w9pXzWyAnl0tjQ%3D%0A" width=3D"545" style=3D"outline: none; text-dec= oration: none; -ms-interpolation-mode: bicubic; width: auto; max-width: 100= %; clear: both; display: block; border-style: none;"></a></div>=0D=0A<div c= lass=3D"intercom-spacer-container">=0D=0A<table class=3D"spacer" role=3D"pr= esentation" style=3D"border-spacing: 0; border-collapse: collapse; vertical= -align: top; text-align: left; width: 100%; padding: 0;"><tbody><tr style= =3D"vertical-align: top; text-align: left; padding: 0;" align=3D"left">=0D= =0A<td height=3D"20" style=3D"font-size: 20px; line-height: 20px; word-wrap= : break-word; -moz-hyphens: auto; hyphens: auto; border-collapse: collapse = !important; vertical-align: top; text-align: left; color: #0a0a0a; font-fam= ily: Helvetica, Arial, sans-serif; font-weight: normal; margin: 0; padding:= 0;" align=3D"left" valign=3D"top"></td>=0D=0A</tr></tbody></table>=0D=0A</= div>=0D=0A<div class=3D"intercom-button-container"><table class=3D"button r= adius intercom-align-center" align=3D"center" role=3D"presentation" style= =3D"border-spacing: 0; border-collapse: collapse; vertical-align: top; text= -align: center !important; width: auto; margin: 0 auto 16px; padding: 0;"><= tbody><tr style=3D"vertical-align: top; text-align: left; padding: 0;" alig= n=3D"left"><td style=3D"word-wrap: break-word; -moz-hyphens: auto; hyphens:= auto; border-collapse: collapse !important; vertical-align: top; text-alig= n: left; color: #0a0a0a; font-family: Helvetica, Arial, sans-serif; font-we= ight: normal; line-height: 130%; font-size: 16px; margin: 0; padding: 0;" a= lign=3D"left" valign=3D"top"><table role=3D"presentation" style=3D"border-s= pacing: 0; border-collapse: collapse; vertical-align: top; text-align: left= ; padding: 0;"><tbody><tr style=3D"vertical-align: top; text-align: left; p= adding: 0;" align=3D"left"><td style=3D"color: #FFFFFF; word-wrap: break-wo= rd; -moz-hyphens: auto; hyphens: auto; border-collapse: collapse !important= ; vertical-align: top; text-align: left; font-family: Helvetica, Arial, san= s-serif; font-weight: normal; line-height: 100%; font-size: 16px; backgroun= d-color: transparent; border-radius: 3px; mso-shading: #E940A5; margin: 0; = padding: 0; border: 1px none rgba(0,0,0,0.2);" align=3D"left" bgcolor=3D"tr= ansparent" valign=3D"top"><a class=3D"intercom-foundation-button" style=3D"= color: #FFFFFF; font-family: Helvetica, Arial, sans-serif; font-weight: bol= d; text-align: left; line-height: 130%; text-decoration: none; font-size: 1= 4px; display: inline-block; border-radius: 3px; background-color: #E940A5; = margin: 0 0 8px; padding: 12px 35px; border: 2px solid #E940A5;" target=3D"= _blank" href=3D"https://storylane.intercom-clicks.com/via/e=3Fob=3D%2BGeBno= LxuhzBb1YIU9t0e0A0oJ%2FWeYN%2FY5%2FmLD6c4%2BpFBZY5kXkLvBRJgPMlcTiD&h=3D317a= 85d8e38d81f3a01d533a0a4cff1ee4239cc3-alifkjw6_215472883300366&l=3Db8b904355= 9f0d15e0d22030038eeea39cb452dfa-196234661">Save Your Seat</a></td></tr></tb= ody></table></td></tr></tbody></table></div>=0D=0A<div class=3D"intercom-sp= acer-container">=0D=0A<table class=3D"spacer" role=3D"presentation" style= =3D"border-spacing: 0; border-collapse: collapse; vertical-align: top; text= -align: left; width: 100%; padding: 0;"><tbody><tr style=3D"vertical-align:= top; text-align: left; padding: 0;" align=3D"left">=0D=0A<td height=3D"20"= style=3D"font-size: 20px; line-height: 20px; word-wrap: break-word; -moz-h= yphens: auto; hyphens: auto; border-collapse: collapse !important; vertical= -align: top; text-align: left; color: #0a0a0a; font-family: Helvetica, Aria= l, sans-serif; font-weight: normal; margin: 0; padding: 0;" align=3D"left" = valign=3D"top"></td>=0D=0A</tr></tbody></table>=0D=0A</div>=0D=0A<p style= =3D"color: #000000; font-family: Helvetica, Arial, sans-serif; font-weight:= normal; text-align: left; line-height: 1.5; font-size: 15px; margin: 0 0 1= 7px; padding: 0;" align=3D"left">The session recording will NOT be publicly= available. If you want to learn how to measure demo ROI the way your leade= rship wants to see it, you'll need to be in this room.</p>=0D=0A<p style=3D= "color: #666666; font-family: Helvetica, Arial, sans-serif; font-weight: no= rmal; text-align: left; line-height: 1.5; font-size: 15px; margin: 0 0 17px= ; padding: 0;" align=3D"left">This is what the Finer Demos Club is all abou= t: topics you can=E2=80=99t solve with generic advice or ChatGPT. Hard foug= ht lessons straight from those who have done the work. Allison's session is= the perfect example of this.</p>=0D=0A<p style=3D"color: #0f0b0b; font-fam= ily: Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; l= ine-height: 1.5; font-size: 15px; margin: 0 0 17px; padding: 0;" align=3D"l= eft">We hope to see you there!</p>=0D=0A</td></tr></tbody></table></center>= =0D=0A<center style=3D"width: 100%; min-width: 580px;"><table class=3D"cont= ainer intercom-template-content" role=3D"presentation" style=3D"background-= color: #f9f9f9; border-spacing: 0; border-collapse: collapse; vertical-alig= n: top; text-align: inherit; width: 580px; margin: 0 auto; padding: 0;" bgc= olor=3D"#f9f9f9"><tbody><tr style=3D"vertical-align: top; text-align: left;= padding: 0;" align=3D"left"><td style=3D"word-wrap: break-word; -moz-hyphe= ns: auto; hyphens: auto; border-collapse: collapse !important; vertical-ali= gn: top; text-align: left; color: #0a0a0a; font-family: Helvetica, Arial, s= ans-serif; font-weight: normal; line-height: 130%; font-size: 16px; margin:= 0; padding: 10px 0px 0px;" align=3D"left" valign=3D"top">=0D=0A<table widt= h=3D"100%" role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" border= =3D"0" style=3D"border-spacing: 0; border-collapse: collapse; vertical-alig= n: top; text-align: left; padding: 0;">=0D=0A <tbody>=0D=0A<tr style=3D"ver= tical-align: top; text-align: left; padding: 0;" align=3D"left">=0D=0A <td = width=3D"75%" class=3D"footer-td-wrapper" style=3D"word-wrap: break-word; -= moz-hyphens: auto; hyphens: auto; border-collapse: collapse !important; ver= tical-align: top; text-align: left; color: #0a0a0a; font-family: Helvetica,= Arial, sans-serif; font-weight: normal; line-height: 130%; font-size: 16px= ; margin: 0; padding: 0;" align=3D"left" valign=3D"top">=0D=0A <table width= =3D"100%" role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" border= =3D"0" style=3D"border-collapse: collapse; color: #545454; font-family: 'He= lvetica',Arial,sans-serif; font-size: 13px; line-height: 20px; max-width: 1= 00%; 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text-decoration: none; -ms-interpolation-mode: bicubic; = width: 40px; max-width: 100%; clear: both; display: inline-block; -webkit-b= ackground-clip: padding-box; -webkit-border-radius: 20px; background-clip: = padding-box; border-radius: 20px; height: 40px;"> =0D=0A </td>=0D=0A <td cl= ass=3D"admin_name" style=3D"color: #646462; display: table-cell; font-size:= 12px; vertical-align: middle; word-wrap: break-word; -moz-hyphens: auto; h= yphens: auto; border-collapse: collapse !important; text-align: left; font-= family: Helvetica, Arial, sans-serif; font-weight: normal; line-height: 130= %; margin: 0; padding: 0;" align=3D"left" valign=3D"middle">=0D=0A Madhav f= rom Storylane=0D=0A </td>=0D=0A </tr>=0D=0A </tbody>=0D=0A </table>=0D=0A <= /td>=0D=0A <td width=3D"25%" class=3D"" style=3D"display: block; width: 100= %; text-align: left; word-wrap: break-word; -moz-hyphens: auto; hyphens: au= to; border-collapse: collapse !important; vertical-align: top; color: #0a0a= 0a; font-family: Helvetica, Arial, sans-serif; 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