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**FEBRUARY=C2=A0 2026**

**James Sorrenti**

Editor

Welcome back, everybody.


=F0=9F=92=BB =C2=A0First, we'll talk about the rise of the so-called "citiz=
en developer" and how that empowers IT teams.


=E2=98=95 =C2=A0Then we'll hear from Rippling's CTO on one of the best habi=
ts he's picked up in leading engineering teams.


=F0=9F=8F=88=C2=A0 And finally, in case you missed it, we've got=C2=A0[Ripp=
ling's ad from the big game](https://www.youtube.com/watch?v=3DYuKZwEwbuP0)=
.=C2=A0


Let's do this.


=F0=9F=92=BB=C2=A0 The Rise of the "Citizen Developer"
--------------------------------------


Not so long ago, the whole idea of non-technical employees building apps wo=
uld've sounded ridiculous. Here in 2026 though, IT leaders are no longer tr=
ying to block what we're starting to call "citizen developers." They're loo=
king for ways to empower them instead, and that's paying dividends.


By providing a governed framework, IT teams are effectively turning the ent=
ire company into a force multiplier for digital transformation.


###**The Stats That Matter**

-=20

While the demand for custom business apps is growing **5x faster** than IT =
capacity can handle,=C2=A0**80% of low-code/no-code users** are now located=
 outside formal IT departments, per Gartner.=C2=A0


-=20

Organizations that have launched formal citizen development programs report=
 that **71% of their custom apps** are now delivered at least=C2=A0**50% fa=
ster** than traditional development methods, per Forrester.


For an SMB especially, every hour your senior admin spends fixing a spreads=
heet or manually syncing data is an hour stolen from high-value security or=
 infrastructure work.


Hence the growing embrace of **governance** **over** **gatekeeping**. Inste=
ad of saying "No" to a department=E2=80=99s request for a custom tracker, t=
oday's IT leader says: *"Here's the approved platform, the secure data conn=
ection, and the 30-minute training module. Try building what you need yours=
elf, and we=E2=80=99ll audit it for security before it goes live."*=C2=A0


This shift moves IT **from bottleneck to enabler**, drastically reducing th=
e "Shadow IT" risk where employees use unvetted, insecure tools because the=
 official IT queue is too long.


Here's how you can pull that off.


####**1. Build the (Secure) Sandbox**
The biggest risk of citizen development is data leakage.


-=20

**The Move:** IT teams are setting up managed low-code environments (like, =
say, Rippling!) where users can use and access specific data sets.


-=20

**The Result:** Users get the freedom to innovate without the ability to ac=
cidentally delete the production database.


####**2. Form the Review Board**
To prevent app sprawl, SMBs are implementing lightweight review processes.


-=20

**The Move:** Before a citizen-developed tool is deployed to a whole depart=
ment, it must pass a "Security & Scalability" check by IT.


-=20

**The Result:** IT maintains oversight of the company's digital provenance =
without having to do the actual coding themselves.


####**3. Upskilling as Retention**
Empowering a marketing manager or HR lead to build their own automations do=
es two things at once: it makes them more valuable, and it makes them more =
invested.=C2=A0


-=20

**The Move:** Train your non-technical employees on how to build workflows.=
=C2=A0


-=20

**The Result:** Twofold! You're clearing your backlog, and at the same time=
, you=E2=80=99re building a tech-literate culture that solves its own probl=
ems.


We're talkin' tool sprawl tomorrow! Come on down, one and all.=C2=A0


We'll talk about how it happens, and more importantly, how to fix it.=C2=A0


[**Regist**](https://rippling.registration.goldcast.io/webinar/a0d048eb-e52=
c-4ab3-8196-37f5aef6f2b4?rtlid=3D00QUd00000QcSfRMAV)[**er to join=C2=A0**](=
https://rippling.registration.goldcast.io/webinar/a0d048eb-e52c-4ab3-8196-3=
7f5aef6f2b4?rtlid=3D00QUd00000QcSfRMAV)[**us here.**](https://rippling.regi=
stration.goldcast.io/webinar/a0d048eb-e52c-4ab3-8196-37f5aef6f2b4?rtlid=3D0=
0QUd00000QcSfRMAV)

=E2=98=95=C2=A0 Controlling costs over coffee
--------------------------------=20

When it comes to infrastructure costs, a problem doesn't usually announce i=
tself all at once in a single, shocking bill. It accumulates slowly, across=
 dozens of services, until you realize you're bleeding money.


Rippling CTO Albert Strasheim learned this firsthand at Segment, where a 50=
0-person engineering team had morphed into "10-ish 50-person startups, each=
 charging ahead" without coordinated oversight. The AWS and Google Cloud bi=
lls were spiraling, and gross margins were heading in the wrong direction.

As it turned out, the fix was instituting a new daily ritual.


"You really need the daily dashboard or the daily email or the daily report=
 in Slack," Strasheim says. His team built a command center view that every=
 stakeholder checked each morning, coffee in hand, looking for anomalies.


"It takes a while for a team to build muscles around this kind of optimizat=
ion," he explains. "Getting everybody into this rhythm of 'we're going to w=
ake up, grab our coffee, look at the dashboard, drill down and ask question=
s,' that takes time to establish."


The result: infrastructure costs dropped 30% while traffic grew 25%. But th=
e discipline required more than just visibility.


"You have to put the daily standup on the calendar. You have to have the me=
eting. You have to be annoying if everybody doesn't show up," Strasheim say=
s bluntly. This isn't optional coordination: it's building organizational m=
uscle memory around something most teams would rather ignore.


The breakthrough came when they found their "cost reduction champions," eng=
ineers who were naturally wired for frugality. "Some people really do love =
saving money. It's the kind of mission they really get excited about," he n=
otes. But even champions need context.


**Here's where a lot of leaders fumble**: they show engineers a spreadsheet=
 of dollar amounts and tell them to make the numbers go down. Strasheim did=
 the opposite. He explained gross margins. He walked through how infrastruc=
ture efficiency impacts company valuation and the value of employee shares.=
 "The average software engineer doesn't always know what gross margin is ex=
actly," he admits. "Once you help the team understand the whole framework a=
round making these decisions, things flow a lot better."


The lesson stuck with him. When Strasheim joined Rippling three and a half =
years ago, implementing those same cost-control lessons was among his first=
 acts at CTO. "Having been through the segment journey where the company wa=
s four or five years in before paying close attention to infrastructure cos=
ts, then going through this intense six-month period to get disciplined -- =
I knew not to defer that homework again."


**So What For IT**

You don't need a 500-person team to apply this approach. The principles sca=
le down: pick one dashboard, establish a weekly (or daily) check-in ritual,=
 find your naturally frugal champion, and most importantly, explain ***why*=
** cost management matters. Go beyond "the CFO said so."


As Strasheim puts it: "A little bit of coordination can go a long way. The =
answer isn't hours of waterfall process. You can move really fast with just=
 a little bit of documentation, a little bit of coordination, a little bit =
of structure."


Listen to Albert's whole episode on the Modern CTO podcast [**here**](https=
://open.spotify.com/episode/0sMzhsK93wZLBfXqqM2CUf?si=3DVTKX_SKESfGgUxXhl_k=
1nQ):


More stuff! Every once in a while, we like to take the time to zoom out and=
 talk about the state of the IT career path, what with today's... let's cal=
l it turbulence.=C2=A0


As you'll see from all the headlines below -- this week and every other wee=
k -- there's a lot of upheaval going on in our industry these days. Much of=
 that involves AI, so we might as well talk about it.=C2=A0


Edgar leads IT for Notion these days, with a ton of experience at some of t=
he biggest names in tech: Google, Dropbox, the artist formerly known as Fac=
ebook. Which is all to say, he's got plenty of wisdom to share, so come joi=
n us to hear what he's learned along the way.


[**Register he****re**](https://rippling.registration.goldcast.io/webinar/a=
d19e666-4a69-4ada-8355-5402843fdcb6?rtlid=3D00QUd00000QcSfRMAV)[**!**](http=
s://rippling.registration.goldcast.io/webinar/ad19e666-4a69-4ada-8355-54028=
43fdcb6?rtlid=3D00QUd00000QcSfRMAV)

**Some light reading**
----------------------

=E2=9C=85=C2=A0**Read:=C2=A0**ChatGPT rolls out ads ([TechCrunch](https://t=
echcrunch.com/2026/02/09/chatgpt-rolls-out-ads/))


=E2=9C=85=C2=A0**Read:=C2=A0**Sixteen Claude AI agents working together cre=
ated a new C compiler ([ArsTechnica](https://arstechnica.com/ai/2026/02/six=
teen-claude-ai-agents-working-together-created-a-new-c-compiler/))


=E2=9C=85=C2=A0**Read:=C2=A0**Exit strategies: Late-career IT leaders forge=
 post-CIO paths ([CIO](https://www.cio.com/article/4123932/exit-strategies-=
late-career-it-leaders-forge-post-cio-paths.html))


=E2=9C=85=C2=A0**Read**:=C2=A0AI gold rush to drive 2026 IT spending =E2=80=
=94 as IT services get the squeeze ([CI](https://www.cio.com/article/412896=
0/ai-gold-rush-to-drive-2026-it-spending-as-it-services-get-the-squeeze.htm=
l)[O](https://www.cio.com/article/4128960/ai-gold-rush-to-drive-2026-it-spe=
nding-as-it-services-get-the-squeeze.html))

=E2=9C=85=C2=A0**Read**: CIOs lean into multiagent systems with customers i=
n mind ([CIO Dive](https://www.ciodive.com/news/AI-multiagent-systems-datab=
ricks-IT/811610/))


=E2=9C=85 **Watch:**


Also! We're up for Best Customer Impact in this year's Cybersecurity Commun=
ity Awards from Expert Insights.=C2=A0


So... if you happen to think we deserve it, and we certainly hope that you =
do, you can vote for us [**right here**](https://expertinsights.typeform.co=
m/Communityvote26?typeform-source=3Dexpertinsights.com). Takes 10 seconds f=
lat. Thanks everybody!

We're going back on the road, people! And we'd love to see you there, start=
ing with the first of three Rippling on the Road stops in the Windy City.=
=C2=A0

You can register above, below,=C2=A0[**right here**](https://events.ripplin=
g.com/2026ripplingontheroadchicago?rtlid=3D00QUd00000QcSfRMAV). Dealer's ch=
oice.=C2=A0See you there!


**Details:**
=F0=9F=93=8D**=C2=A0****Convene Willis Tower**,=C2=A0233 S Wacker Drive, Ch=
icago, IL

=F0=9F=93=85 March 11 - 12, 2026 | 9:30 a.m. =E2=80=93 6:00 p.m.
=F0=9F=8E=9F=EF=B8=8F Use code=C2=A0***THEROAD26*** to register for free ($=
199 value)

Can't make it to Chicago? We're coming to 2 other cities this year! Check o=
ut our full schedule here.

=C2=A0

[ **View schedule**](https://www.rippling.com/ontheroad?rtlid=3D00QUd00000Q=
cSfRMAV "Save my seat")

Can't join in person? Tune in for our keynote livestream=C2=A0
---------------------------------------------------------

[***here***](https://rippling.registration.goldcast.io/webinar/d5d5a35e-a55=
9-40d5-a1ca-9ff22e42480b?rtlid=3D00QUd00000QcSfRMAV)
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	<!--[if !mso]> <!----> <img style=3D"display:none" src=3D"https://r.see.ri=
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dding=3D"0" border=3D"0" role=3D"presentation" width=3D"100%" align=3D"cent=
er" class=3D"r0-o" style=3D"table-layout: fixed; width: 100%;"><tr><td vali=
gn=3D"top" class=3D"r1-i" style=3D"background-color: #ffffff;"> <table cell=
spacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" width=3D=
"600" align=3D"center" class=3D"r0-o" style=3D"table-layout: fixed; width: =
600px;"><tr><td class=3D"r3-i" style=3D"color: #3b3f44; font-family: arial,=
helvetica,sans-serif; font-size: 16px; padding-bottom: 24px; padding-left: =
48px; padding-right: 48px; padding-top: 24px;"> <table width=3D"100%" cells=
pacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation"><tr><th w=
idth=3D"50%" valign=3D"bottom" class=3D"r4-c" style=3D"font-weight: normal;=
"> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presenta=
tion" width=3D"116" align=3D"left" class=3D"r6-o" style=3D"table-layout: fi=
xed; width: 116px;"><tr><td class=3D"r7-i" style=3D"color: #3b3f44; font-fa=
mily: arial,helvetica,sans-serif; font-size: 16px;"> <a href=3D"https://r.s=
ee.rippling.com/mk/cl/f/sh/WCPzyXJTZ6uveKCu6YNxxKVKiD4dMxS2/cLe7Isz_fthN" t=
arget=3D"_blank" style=3D"color: #4a0039; font-weight: normal; text-decorat=
ion: none;" sib_link_id=3D"0" templating=3D"n"> <img src=3D"https://img.see=
.rippling.com/im/sh/yDxZ0XKp-ZVI.png?u=3D92pJLo34vnrQtTPjqI1LnhsZjUURn4f0dB=
W" width=3D"116" alt=3D"Rippling Logo" border=3D"0" style=3D"display: block=
; width: 100%;" sib_img_id=3D"0"></a> </td> </tr></table></th> <th width=3D=
"50%" valign=3D"bottom" class=3D"r4-c" style=3D"font-weight: normal;"> <tab=
le cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" w=
idth=3D"100%" align=3D"left" class=3D"r8-o" style=3D"table-layout: fixed; w=
idth: 100%;"><tr><td align=3D"right" valign=3D"top" class=3D"r9-i nl2go-def=
ault-textstyle" style=3D"line-height: 1.5; word-break: break-word; color: #=
fdb71c; font-family: arial,helvetica,sans-serif; font-size: 12px; text-alig=
n: right;"> <div><p style=3D"margin: 0;"><span style=3D"color: #181818; fon=
t-family: basel, arial; font-size: 12px;"><strong>FEBRUARY=C2=A0 2026</stro=
ng></span></p></div> </td> </tr></table></th> </tr></table></td> </tr></tab=
le></td> </tr></table><table cellspacing=3D"0" cellpadding=3D"0" border=3D"=
0" role=3D"presentation" width=3D"600" align=3D"center" class=3D"r0-o" styl=
e=3D"table-layout: fixed; width: 600px;"><tr><td valign=3D"top" class=3D"r1=
0-i" style=3D"background-color: #f5f5f5;"> <table cellspacing=3D"0" cellpad=
ding=3D"0" border=3D"0" role=3D"presentation" width=3D"100%" align=3D"cente=
r" class=3D"r11-o" style=3D"background-color: #502d3c; table-layout: fixed;=
 width: 100%;"><tr><th width=3D"100%" valign=3D"top" class=3D"r12-c" style=
=3D"font-weight: normal;"> <table cellspacing=3D"0" cellpadding=3D"0" borde=
r=3D"0" role=3D"presentation" width=3D"600" align=3D"center" class=3D"r11-o=
" style=3D"table-layout: fixed; width: 600px;"><tr><td class=3D"r13-i" styl=
e=3D"font-size: 0px; line-height: 0px;"> <a href=3D"https://r.see.rippling.=
com/mk/cl/f/sh/WCPzyXJTZ72iiMQASdrdj4f7qzxkcf4A/AOrR9JzjJIgk" target=3D"_bl=
ank" style=3D"color: #4a0039; font-weight: normal; text-decoration: none;" =
sib_link_id=3D"1" templating=3D"n"> <img src=3D"https://img.see.rippling.co=
m/im/sh/jq45KA0tBDSR.png?u=3D92pJLo34vnrQtbCnsVHhtBYLTeHaZxmGKne" width=3D"=
600" border=3D"0" style=3D"display: block; width: 100%;" sib_img_id=3D"1"><=
/a> </td> </tr></table></th> </tr></table><table cellspacing=3D"0" cellpadd=
ing=3D"0" border=3D"0" role=3D"presentation" width=3D"100%" align=3D"center=
" class=3D"r15-o" style=3D"table-layout: fixed; width: 100%;"><tr><td class=
=3D"r16-i" style=3D"background-color: #f5f5f5; padding-left: 48px; padding-=
right: 48px; padding-top: 40px;"> <table width=3D"100%" cellspacing=3D"0" c=
ellpadding=3D"0" border=3D"0" role=3D"presentation"><tr><th width=3D"100%" =
valign=3D"top" class=3D"r12-c" style=3D"background-color: #ffffff; font-wei=
ght: normal;"> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=
=3D"presentation" width=3D"100%" class=3D"r17-o" style=3D"table-layout: fix=
ed; width: 100%;"><tr><td valign=3D"top" class=3D"r18-i" style=3D"backgroun=
d-color: #ffffff; padding-bottom: 28px; padding-left: 24px; padding-right: =
24px; padding-top: 24px;"> <table width=3D"100%" cellspacing=3D"0" cellpadd=
ing=3D"0" border=3D"0" role=3D"presentation"><tr><td class=3D"r19-c" align=
=3D"left"> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"=
presentation" width=3D"40" class=3D"r20-o" style=3D"border-collapse: separa=
te; border-radius: 8px; table-layout: fixed; width: 40px;"><tr><td class=3D=
"r21-i" style=3D"border-radius: 8px; color: #181818; font-family: arial,hel=
vetica,sans-serif; font-size: 0px; line-height: 0px;"> <a href=3D"https://r=
.see.rippling.com/mk/cl/f/sh/WCPzyXJTZ7AVmOdQojLJUoouzmqrsMgI/J-uh-vA2bhmM"=
 target=3D"_blank" style=3D"color: #4a0039; font-weight: normal; text-decor=
ation: none;" sib_link_id=3D"2" templating=3D"n"> <img src=3D"https://img.s=
ee.rippling.com/im/sh/taF1KTHnavjd.png?u=3D92pJLo34vnrQtizruiY3yfE7Do4jMqtW=
2Pm" width=3D"40" border=3D"0" style=3D"display: block; width: 100%; border=
-radius: 8px;" sib_img_id=3D"2"></a> </td> </tr></table></td> </tr><tr><td =
class=3D"r22-c" align=3D"left"> <table cellspacing=3D"0" cellpadding=3D"0" =
border=3D"0" role=3D"presentation" width=3D"100%" class=3D"r23-o" style=3D"=
table-layout: fixed; width: 100%;"><tr class=3D"nl2go-responsive-hide"><td =
height=3D"8" style=3D"font-size: 8px; line-height: 8px;">=C2=AD</td> </tr><=
tr><td align=3D"left" valign=3D"top" class=3D"r24-i nl2go-default-textstyle=
" style=3D"word-break: break-word; background-color: #ffffff; color: #00000=
0; font-family: arial,helvetica,sans-serif; font-size: 18px; line-height: 1=
.3; text-align: left;"> <div><p style=3D"margin: 0;"><span style=3D"color: =
#181818; font-family: basel, arial; font-size: 15px;"><strong>James Sorrent=
i</strong></span></p><p style=3D"margin: 0;"><span style=3D"color: #181818;=
 font-family: basel, arial; font-size: 15px;">Editor</span></p></div> </td>=
 </tr></table></td> </tr><tr><td class=3D"r14-c" align=3D"center"> <table c=
ellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" width=
=3D"100%" class=3D"r0-o" style=3D"table-layout: fixed; width: 100%;"><tr><t=
d align=3D"left" valign=3D"top" class=3D"r25-i nl2go-default-textstyle" sty=
le=3D"word-break: break-word; color: #181818; font-family: arial,helvetica,=
sans-serif; font-size: 15px; line-height: 1.5; padding-top: 24px; text-alig=
n: left;"> <div><p style=3D"margin: 0;"><span style=3D"font-family: basel, =
arial; color: rgb(24, 24, 24);">Welcome back, everybody.</span></p><p style=
=3D"margin: 0;"><span style=3D"font-family: basel, arial; color: rgb(24, 24=
, 24);"><br></span></p><p style=3D"margin: 0;"><span style=3D"font-family: =
basel, arial; color: rgb(24, 24, 24);">=F0=9F=92=BB =C2=A0First, we'll talk=
 about the rise of the so-called "citizen developer" and how that empowers =
IT teams.</span></p><p style=3D"margin: 0;"><span style=3D"font-family: bas=
el, arial; color: rgb(24, 24, 24);"><br></span></p><p style=3D"margin: 0;">=
<span style=3D"font-family: basel, arial; color: rgb(24, 24, 24);">=E2=98=
=95 =C2=A0Then we'll hear from Rippling's CTO on one of the best habits he'=
s picked up in leading engineering teams.</span></p><p style=3D"margin: 0;"=
><span style=3D"font-family: basel, arial; font-size: 15px; color: rgb(24, =
24, 24);"><br></span></p><p style=3D"margin: 0;"><span style=3D"font-family=
: basel, arial; color: rgb(24, 24, 24);">=F0=9F=8F=88</span><span style=3D"=
font-family: basel, arial; font-size: 15px; color: rgb(24, 24, 24);">=C2=A0=
 And finally, in case you missed it, we've got=C2=A0<a href=3D"https://r.se=
e.rippling.com/mk/cl/f/sh/WCPzyXJTZ7IIqQqhAoozGYyi8Zjz84IQ/9E45Z1bri0FP" ta=
rget=3D"_blank" rel=3D"noopener noreferrer" style=3D"color: #4a0039; font-w=
eight: normal; text-decoration: none; font-family: basel, arial;" sib_link_=
id=3D"3" templating=3D"n"><u>Rippling's ad from the big game</u></a>.=C2=A0=
</span></p><p style=3D"margin: 0;"><span style=3D"font-family: basel, arial=
; font-size: 15px; color: rgb(24, 24, 24);"><br></span></p><p style=3D"marg=
in: 0;"><span style=3D"font-family: basel, arial; color: rgb(24, 24, 24);">=
Let's do this.</span></p></div> </td> </tr></table></td> </tr></table></td>=
 </tr></table></th> </tr></table></td> </tr></table><table cellspacing=3D"0=
" cellpadding=3D"0" border=3D"0" role=3D"presentation" width=3D"100%" align=
=3D"center" class=3D"r0-o" style=3D"table-layout: fixed; width: 100%;"><tr>=
<td class=3D"r27-i" style=3D"padding-bottom: 32px; padding-left: 48px; padd=
ing-right: 48px; padding-top: 32px;"> <table width=3D"100%" cellspacing=3D"=
0" cellpadding=3D"0" border=3D"0" role=3D"presentation"><tr><th width=3D"25=
%" valign=3D"middle" class=3D"r28-c" style=3D"font-weight: normal;"> <table=
 cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" wid=
th=3D"126" align=3D"center" class=3D"r0-o" style=3D"table-layout: fixed;"><=
tr><td class=3D"r29-i" style=3D"padding-bottom: 16px; padding-right: 16px; =
padding-top: 16px; height: 1px;"> <table width=3D"100%" cellspacing=3D"0" c=
ellpadding=3D"0" border=3D"0" role=3D"presentation"><tr><td><table width=3D=
"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentatio=
n" class=3D"r29-i" height=3D"1" style=3D"border-top-style: solid; backgroun=
d-clip: border-box; border-top-color: #e3e2e2; border-top-width: 1px; font-=
size: 1px; line-height: 1px;"><tr><td height=3D"0" style=3D"font-size: 0px;=
 line-height: 0px;">=C2=AD</td> </tr></table></td> </tr></table></td> </tr>=
</table></th> <th width=3D"50%" valign=3D"middle" class=3D"r30-c" style=3D"=
font-weight: normal;"> <table cellspacing=3D"0" cellpadding=3D"0" border=3D=
"0" role=3D"presentation" width=3D"252" align=3D"center" class=3D"r0-o" sty=
le=3D"table-layout: fixed; width: 252px;"><tr><td class=3D"r31-i" style=3D"=
font-size: 0px; line-height: 0px; padding-bottom: 14px; padding-top: 14px;"=
> <img src=3D"https://img.see.rippling.com/im/sh/Fl0QLu1Eb7vx.png?u=3D92pJL=
o34vnrQtqmvwvoQ48tsxxrs9k0lk1u" width=3D"252" border=3D"0" style=3D"display=
: block; width: 100%;" sib_img_id=3D"3"></td> </tr></table></th> <th width=
=3D"25%" valign=3D"middle" class=3D"r28-c" style=3D"font-weight: normal;"> =
<table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentatio=
n" width=3D"126" align=3D"center" class=3D"r0-o" style=3D"table-layout: fix=
ed;"><tr><td class=3D"r32-i" style=3D"padding-bottom: 16px; padding-left: 1=
6px; padding-top: 16px; height: 1px;"> <table width=3D"100%" cellspacing=3D=
"0" cellpadding=3D"0" border=3D"0" role=3D"presentation"><tr><td><table wid=
th=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presen=
tation" class=3D"r32-i" height=3D"1" style=3D"border-top-style: solid; back=
ground-clip: border-box; border-top-color: #e3e2e2; border-top-width: 1px; =
font-size: 1px; line-height: 1px;"><tr><td height=3D"0" style=3D"font-size:=
 0px; line-height: 0px;">=C2=AD</td> </tr></table></td> </tr></table></td> =
</tr></table></th> </tr></table></td> </tr></table><table cellspacing=3D"0"=
 cellpadding=3D"0" border=3D"0" role=3D"presentation" width=3D"100%" align=
=3D"center" class=3D"r0-o" style=3D"table-layout: fixed; width: 100%;"><tr>=
<td class=3D"r33-i" style=3D"padding-left: 48px; padding-right: 48px; paddi=
ng-top: 24px;"> <table width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" b=
order=3D"0" role=3D"presentation"><tr><th width=3D"100%" valign=3D"top" cla=
ss=3D"r12-c" style=3D"font-weight: normal;"> <table cellspacing=3D"0" cellp=
adding=3D"0" border=3D"0" role=3D"presentation" width=3D"100%" align=3D"lef=
t" class=3D"r8-o" style=3D"border-collapse: separate; border-radius: 0px; t=
able-layout: fixed; width: 100%;"><tr><td align=3D"left" valign=3D"top" cla=
ss=3D"r34-i nl2go-default-textstyle" style=3D"word-break: break-word; borde=
r-radius: 0px; color: #181818; font-family: arial,helvetica,sans-serif; fon=
t-size: 15px; line-height: 1.3; padding-bottom: 24px; text-align: left;"> <=
div><h2 class=3D"default-heading2" dir=3D"ltr" id=3D"isPasted" style=3D"mar=
gin: 0; color: #181818; font-family: Basel,arial; font-size: 28px; font-wei=
ght: bold; word-break: break-word;">=F0=9F=92=BB<span style=3D"color: rgb(2=
4, 24, 24);">=C2=A0 The Rise of the "Citizen Developer"</span></h2></div> <=
/td> </tr></table><table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" r=
ole=3D"presentation" width=3D"504" align=3D"center" class=3D"r11-o" style=
=3D"table-layout: fixed; width: 504px;"><tr><td class=3D"r35-i" style=3D"fo=
nt-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top: 15px;"> =
<img src=3D"https://img.see.rippling.com/im/sh/w_CoooWF5WAX.gif?u=3D92pJLo3=
4vnrQtyZzz94m9cZei7f0wd81Re2" width=3D"504" border=3D"0" style=3D"display: =
block; width: 100%;" sib_img_id=3D"4"></td> </tr></table><table cellspacing=
=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" width=3D"100%" =
align=3D"left" class=3D"r8-o" style=3D"table-layout: fixed; width: 100%;"><=
tr><td align=3D"left" valign=3D"top" class=3D"r36-i nl2go-default-textstyle=
" style=3D"word-break: break-word; color: #565656; font-family: arial,helve=
tica,sans-serif; font-size: 15px; line-height: 1.5; padding-top: 12px; text=
-align: left;"> <div><p class=3D"default" data-path-to-node=3D"4" style=3D"=
margin: 0;"><span style=3D"color: rgb(24, 24, 24); font-family: basel, aria=
l;">Not so long ago, the whole idea of non-technical employees building app=
s would've sounded ridiculous. Here in 2026 though, IT leaders are no longe=
r trying to block what we're starting to call "citizen developers." They're=
 looking for ways to empower them instead, and that's paying dividends.</sp=
an></p><p class=3D"default" data-path-to-node=3D"4" style=3D"margin: 0;"><s=
pan style=3D"color: rgb(24, 24, 24); font-family: basel, arial;"><br></span=
></p><p class=3D"default" data-path-to-node=3D"4" style=3D"margin: 0;"><spa=
n style=3D"color: rgb(24, 24, 24); font-family: basel, arial;">By providing=
 a governed framework, IT teams are effectively turning the entire company =
into a force multiplier for digital transformation.<br><br></span></p><h3 c=
lass=3D"default-heading3" data-path-to-node=3D"5" style=3D"margin: 0; color=
: #181818; font-family: Basel,arial; font-size: 20px; font-weight: bold; wo=
rd-break: break-word;"><span style=3D"color: rgb(24, 24, 24); font-family: =
basel, arial;"><b data-path-to-node=3D"5" data-index-in-node=3D"0">The Stat=
s That Matter</b></span></h3><ul data-path-to-node=3D"6" style=3D"margin: 0=
;"><li style=3D"margin: 0; color: rgb(24, 24, 24); font-family: basel, aria=
l;"><p class=3D"default" data-path-to-node=3D"6,0,0" style=3D"margin: 0;">W=
hile the demand for custom business apps is growing <b data-path-to-node=3D=
"6,0,0" data-index-in-node=3D"77">5x faster</b> than IT capacity can handle=
,=C2=A0<b data-path-to-node=3D"6,0,0" data-index-in-node=3D"116">80% of low=
-code/no-code users</b> are now located outside formal IT departments, per =
Gartner.=C2=A0<br><br></p></li><li style=3D"margin: 0; color: rgb(24, 24, 2=
4); font-family: basel, arial;"><p class=3D"default" data-path-to-node=3D"6=
,1,0" style=3D"margin: 0;">Organizations that have launched formal citizen =
development programs report that <b data-path-to-node=3D"6,1,0" data-index-=
in-node=3D"108">71% of their custom apps</b> are now delivered at least=C2=
=A0<b data-path-to-node=3D"6,1,0" data-index-in-node=3D"160">50% faster</b>=
 than traditional development methods, per Forrester.<br><br></p></li></ul>=
<p class=3D"default" data-path-to-node=3D"8" style=3D"margin: 0;"><span sty=
le=3D"color: rgb(24, 24, 24); font-family: basel, arial;">For an SMB especi=
ally, every hour your senior admin spends fixing a spreadsheet or manually =
syncing data is an hour stolen from high-value security or infrastructure w=
ork.</span></p><p class=3D"default" data-path-to-node=3D"8" style=3D"margin=
: 0;"><span style=3D"color: rgb(24, 24, 24); font-family: basel, arial;"><b=
r></span></p><p class=3D"default" data-path-to-node=3D"8" style=3D"margin: =
0;"><span style=3D"color: rgb(24, 24, 24); font-family: basel, arial;">Henc=
e the growing embrace of <strong>governance</strong> <strong>over</strong> =
<strong>gatekeeping</strong>. Instead of saying "No" to a department=E2=80=
=99s request for a custom tracker, today's IT leader says: <i data-path-to-=
node=3D"8" data-index-in-node=3D"322">"Here's the approved platform, the se=
cure data connection, and the 30-minute training module. Try building what =
you need yourself, and we=E2=80=99ll audit it for security before it goes l=
ive."</i>=C2=A0</span></p><p class=3D"default" data-path-to-node=3D"8" styl=
e=3D"margin: 0;"><span style=3D"color: rgb(24, 24, 24); font-family: basel,=
 arial;"><br></span></p><p class=3D"default" data-path-to-node=3D"8" style=
=3D"margin: 0;"><span style=3D"color: rgb(24, 24, 24); font-family: basel, =
arial;">This shift moves IT <strong>from bottleneck to enabler</strong>, dr=
astically reducing the "Shadow IT" risk where employees use unvetted, insec=
ure tools because the official IT queue is too long.</span></p><p class=3D"=
default" data-path-to-node=3D"8" style=3D"margin: 0;"><span style=3D"color:=
 rgb(24, 24, 24); font-family: basel, arial;"><br></span></p><p class=3D"de=
fault" data-path-to-node=3D"8" style=3D"margin: 0;"><span style=3D"color: r=
gb(24, 24, 24); font-family: basel, arial;">Here's how you can pull that of=
f.</span></p><p style=3D"margin: 0;"><span style=3D"color: rgb(24, 24, 24);=
 font-family: basel, arial;"><br></span></p><h4 class=3D"default-heading4" =
data-path-to-node=3D"11" style=3D"margin: 0; color: #181818; font-family: B=
asel,arial; font-size: 18px; word-break: break-word;"><span style=3D"color:=
 rgb(24, 24, 24); font-family: basel, arial;"><b data-path-to-node=3D"11" d=
ata-index-in-node=3D"0">1. Build the (Secure) Sandbox</b><br><br></span></h=
4><p class=3D"default" data-path-to-node=3D"12" style=3D"margin: 0;"><span =
style=3D"color: rgb(24, 24, 24); font-family: basel, arial;">The biggest ri=
sk of citizen development is data leakage.</span></p><ul data-path-to-node=
=3D"13" style=3D"margin: 0;"><li style=3D"margin: 0; color: rgb(24, 24, 24)=
; font-family: basel, arial;"><p class=3D"default" data-path-to-node=3D"13,=
0,0" style=3D"margin: 0;"><b data-path-to-node=3D"13,0,0" data-index-in-nod=
e=3D"0">The Move:</b> IT teams are setting up managed low-code environments=
 (like, say, Rippling!) where users can use and access specific data sets.<=
/p></li><li style=3D"margin: 0; color: rgb(24, 24, 24); font-family: basel,=
 arial;"><p class=3D"default" data-path-to-node=3D"13,1,0" style=3D"margin:=
 0;"><b data-path-to-node=3D"13,1,0" data-index-in-node=3D"0">The Result:</=
b> Users get the freedom to innovate without the ability to accidentally de=
lete the production database.<br><br></p></li></ul><h4 class=3D"default-hea=
ding4" data-path-to-node=3D"14" style=3D"margin: 0; color: #181818; font-fa=
mily: Basel,arial; font-size: 18px; word-break: break-word;"><span style=3D=
"color: rgb(24, 24, 24); font-family: basel, arial;"><b data-path-to-node=
=3D"14" data-index-in-node=3D"0">2. Form the Review Board</b><br><br></span=
></h4><p class=3D"default" data-path-to-node=3D"15" style=3D"margin: 0;"><s=
pan style=3D"color: rgb(24, 24, 24); font-family: basel, arial;">To prevent=
 app sprawl, SMBs are implementing lightweight review processes.</span></p>=
<ul data-path-to-node=3D"16" style=3D"margin: 0;"><li style=3D"margin: 0; c=
olor: rgb(24, 24, 24); font-family: basel, arial;"><p class=3D"default" dat=
a-path-to-node=3D"16,0,0" style=3D"margin: 0;"><b data-path-to-node=3D"16,0=
,0" data-index-in-node=3D"0">The Move:</b> Before a citizen-developed tool =
is deployed to a whole department, it must pass a "Security & Scalability" =
check by IT.</p></li><li style=3D"margin: 0; color: rgb(24, 24, 24); font-f=
amily: basel, arial;"><p class=3D"default" data-path-to-node=3D"16,1,0" sty=
le=3D"margin: 0;"><b data-path-to-node=3D"16,1,0" data-index-in-node=3D"0">=
The Result:</b> IT maintains oversight of the company's digital provenance =
without having to do the actual coding themselves.<br><br></p></li></ul><h4=
 class=3D"default-heading4" data-path-to-node=3D"17" style=3D"margin: 0; co=
lor: #181818; font-family: Basel,arial; font-size: 18px; word-break: break-=
word;"><span style=3D"color: rgb(24, 24, 24); font-family: basel, arial;"><=
b data-path-to-node=3D"17" data-index-in-node=3D"0">3. Upskilling as Retent=
ion</b><br><br></span></h4><p class=3D"default" data-path-to-node=3D"18" st=
yle=3D"margin: 0;"><span style=3D"color: rgb(24, 24, 24); font-family: base=
l, arial;">Empowering a marketing manager or HR lead to build their own aut=
omations does two things at once: it makes them more valuable, and it makes=
 them more invested.=C2=A0</span></p><ul data-path-to-node=3D"19" style=3D"=
margin: 0;"><li style=3D"margin: 0; color: rgb(24, 24, 24); font-family: ba=
sel, arial;"><p class=3D"default" data-path-to-node=3D"19,0,0" style=3D"mar=
gin: 0;"><b data-path-to-node=3D"19,0,0" data-index-in-node=3D"0">The Move:=
</b> Train your non-technical employees on how to build workflows.=C2=A0</p=
></li><li style=3D"margin: 0; color: rgb(24, 24, 24); font-family: basel, a=
rial;"><p class=3D"default" data-path-to-node=3D"19,1,0" style=3D"margin: 0=
;"><b data-path-to-node=3D"19,1,0" data-index-in-node=3D"0">The Result:</b>=
 Twofold! You're clearing your backlog, and at the same time, you=E2=80=99r=
e building a tech-literate culture that solves its own problems.<br><br></p=
></li></ul></div> </td> </tr></table><table cellspacing=3D"0" cellpadding=
=3D"0" border=3D"0" role=3D"presentation" width=3D"504" align=3D"center" cl=
ass=3D"r0-o" style=3D"table-layout: fixed; width: 504px;"><tr><td class=3D"=
r37-i" style=3D"font-size: 0px; line-height: 0px; padding-top: 24px;"> <a h=
ref=3D"https://r.see.rippling.com/mk/cl/f/sh/WCPzyXJTZ7Q5uT3xWuIf2J8VHMd6Nl=
uY/oiVcD7XMmHmU" target=3D"_blank" style=3D"color: #4a0039; font-weight: no=
rmal; text-decoration: none;" sib_link_id=3D"4" templating=3D"y"> <img src=
=3D"https://img.see.rippling.com/im/sh/RzCi5AODvXRb.png?u=3D92pJLo34vnrQu6N=
41ML8F6FQSHS9jWFH9GA" width=3D"504" border=3D"0" style=3D"display: block; w=
idth: 100%;" sib_img_id=3D"5"></a> </td> </tr></table><table cellspacing=3D=
"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" width=3D"100%" ali=
gn=3D"left" class=3D"r8-o" style=3D"table-layout: fixed; width: 100%;"><tr>=
<td align=3D"left" valign=3D"top" class=3D"r38-i nl2go-default-textstyle" s=
tyle=3D"color: #181818; font-family: Basel,arial; font-size: 15px; line-hei=
ght: 1.5; word-break: break-word; padding-bottom: 15px; padding-top: 15px; =
text-align: left;"> <div><p style=3D"margin: 0;"><span style=3D"color: rgb(=
24, 24, 24);">We're talkin' tool sprawl tomorrow! Come on down, one and all=
.=C2=A0</span></p><p style=3D"margin: 0;"><span style=3D"color: rgb(24, 24,=
 24);"><br></span></p><p style=3D"margin: 0;"><span style=3D"color: rgb(24,=
 24, 24);">We'll talk about how it happens, and more importantly, how to fi=
x it.=C2=A0</span></p><p style=3D"margin: 0;"><span style=3D"color: rgb(24,=
 24, 24);"><br></span></p><p style=3D"margin: 0;"><span style=3D"color: rgb=
(24, 24, 24);"><a href=3D"https://r.see.rippling.com/mk/cl/f/sh/WCPzyXJTZ7X=
syVHDszmKo3IIQ9WDdTWg/XOMe7tTufwij" target=3D"_blank" rel=3D"noopener noref=
errer" style=3D"font-weight: normal; text-decoration: none; color: rgb(24, =
24, 24);" sib_link_id=3D"5" templating=3D"y"><strong><u>Regist</u></strong>=
</a><a href=3D"https://r.see.rippling.com/mk/cl/f/sh/WCPzyXJTZ7fg2XUUF5G0Zn=
S5YwPKtB8o/FOZKQ8EFcty8" target=3D"_blank" rel=3D"noopener noreferrer" styl=
e=3D"font-weight: normal; text-decoration: none; color: rgb(24, 24, 24);" s=
ib_link_id=3D"6" templating=3D"y"><strong><u>er to join=C2=A0</u></strong><=
/a><a href=3D"https://r.see.rippling.com/mk/cl/f/sh/WCPzyXJTZ7nT6ZhkbAjgLXb=
shjIS8skw/xZAS1Jenoxze" target=3D"_blank" rel=3D"noopener noreferrer" style=
=3D"font-weight: normal; text-decoration: none; color: rgb(24, 24, 24);" si=
b_link_id=3D"7" templating=3D"y"><strong><u>us here.</u></strong></a></span=
></p></div> </td> </tr></table></th> </tr></table></td> </tr></table><table=
 cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" wid=
th=3D"100%" align=3D"center" class=3D"r0-o" style=3D"table-layout: fixed; w=
idth: 100%;"><tr><td class=3D"r27-i" style=3D"padding-bottom: 15px; padding=
-left: 48px; padding-right: 48px; padding-top: 12px;"> <table width=3D"100%=
" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation"><t=
r><th width=3D"25%" valign=3D"middle" class=3D"r28-c" style=3D"font-weight:=
 normal;"> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"=
presentation" width=3D"126" align=3D"center" class=3D"r0-o" style=3D"table-=
layout: fixed;"><tr><td class=3D"r29-i" style=3D"padding-bottom: 16px; padd=
ing-right: 16px; padding-top: 16px; height: 1px;"> <table width=3D"100%" ce=
llspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation"><tr><t=
d><table width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" ro=
le=3D"presentation" class=3D"r29-i" height=3D"1" style=3D"border-top-style:=
 solid; background-clip: border-box; border-top-color: #e3e2e2; border-top-=
width: 1px; font-size: 1px; line-height: 1px;"><tr><td height=3D"0" style=
=3D"font-size: 0px; line-height: 0px;">=C2=AD</td> </tr></table></td> </tr>=
</table></td> </tr></table></th> <th width=3D"50%" valign=3D"middle" class=
=3D"r30-c" style=3D"font-weight: normal;"> <table cellspacing=3D"0" cellpad=
ding=3D"0" border=3D"0" role=3D"presentation" width=3D"252" align=3D"center=
" class=3D"r0-o" style=3D"table-layout: fixed; width: 252px;"><tr><td class=
=3D"r39-i" style=3D"font-size: 0px; line-height: 0px; padding-bottom: 12px;=
 padding-top: 14px;"> <img src=3D"https://img.see.rippling.com/im/sh/Fl0QLu=
1Eb7vx.png?u=3D92pJLo34vnrQtqmvwvoQ48tsxxrs9k0lk1u" width=3D"252" border=3D=
"0" style=3D"display: block; width: 100%;" sib_img_id=3D"3"></td> </tr></ta=
ble></th> <th width=3D"25%" valign=3D"middle" class=3D"r28-c" style=3D"font=
-weight: normal;"> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" =
role=3D"presentation" width=3D"126" align=3D"center" class=3D"r0-o" style=
=3D"table-layout: fixed;"><tr><td class=3D"r32-i" style=3D"padding-bottom: =
16px; padding-left: 16px; padding-top: 16px; height: 1px;"> <table width=3D=
"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentatio=
n"><tr><td><table width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=
=3D"0" role=3D"presentation" class=3D"r32-i" height=3D"1" style=3D"border-t=
op-style: solid; background-clip: border-box; border-top-color: #e3e2e2; bo=
rder-top-width: 1px; font-size: 1px; line-height: 1px;"><tr><td height=3D"0=
" style=3D"font-size: 0px; line-height: 0px;">=C2=AD</td> </tr></table></td=
> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><ta=
ble cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" =
width=3D"100%" align=3D"center" class=3D"r0-o" style=3D"table-layout: fixed=
; width: 100%;"><tr><td class=3D"r40-i" style=3D"padding-left: 48px; paddin=
g-right: 48px;"> <table width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" =
border=3D"0" role=3D"presentation"><tr><th width=3D"100%" valign=3D"top" cl=
ass=3D"r12-c" style=3D"font-weight: normal;"> <table cellspacing=3D"0" cell=
padding=3D"0" border=3D"0" role=3D"presentation" width=3D"100%" align=3D"le=
ft" class=3D"r8-o" style=3D"table-layout: fixed; width: 100%;"><tr><td alig=
n=3D"left" valign=3D"top" class=3D"r41-i nl2go-default-textstyle" style=3D"=
color: #181818; font-family: Basel,arial; font-size: 15px; line-height: 1.5=
; word-break: break-word; padding-bottom: 5px; padding-top: 15px; text-alig=
n: left;"> <div><h2 class=3D"default-heading2" style=3D"margin: 0; color: #=
181818; font-family: Basel,arial; font-size: 28px; font-weight: bold; word-=
break: break-word;">=E2=98=95<span style=3D"color: rgb(24, 24, 24);">=C2=A0=
 Controlling costs over coffee</span></h2></div> </td> </tr></table><table =
cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" widt=
h=3D"504" align=3D"center" class=3D"r0-o" style=3D"table-layout: fixed; wid=
th: 504px;"><tr><td class=3D"r35-i" style=3D"font-size: 0px; line-height: 0=
px; padding-bottom: 15px; padding-top: 15px;"> <a href=3D"https://r.see.rip=
pling.com/mk/cl/f/sh/WCPzyXJTZ7vGAbv0xGDM7HlfqWBZOaN4/k6-M7zfG_Q2z" target=
=3D"_blank" style=3D"color: #4a0039; font-weight: normal; text-decoration: =
none;" sib_link_id=3D"8" templating=3D"n"> <img src=3D"https://img.see.ripp=
ling.com/im/sh/B9t0cTYZV2OR.gif?u=3D92pJLo34vnrQuEA83ZbUKZvCCRFIWPMWqsI" wi=
dth=3D"504" border=3D"0" style=3D"display: block; width: 100%;" sib_img_id=
=3D"6"></a> </td> </tr></table><table cellspacing=3D"0" cellpadding=3D"0" b=
order=3D"0" role=3D"presentation" width=3D"100%" align=3D"left" class=3D"r8=
-o" style=3D"table-layout: fixed; width: 100%;"><tr><td align=3D"left" vali=
gn=3D"top" class=3D"r36-i nl2go-default-textstyle" style=3D"word-break: bre=
ak-word; color: #565656; font-family: arial,helvetica,sans-serif; font-size=
: 15px; line-height: 1.5; padding-top: 12px; text-align: left;"> <div><p cl=
ass=3D"default" id=3D"isPasted" style=3D"margin: 0;"><span style=3D"font-fa=
mily: basel, arial; color: rgb(24, 24, 24);">When it comes to infrastructur=
e costs, a problem doesn't usually announce itself all at once in a single,=
 shocking bill. It accumulates slowly, across dozens of services, until you=
 realize you're bleeding money.</span></p><p class=3D"default" style=3D"mar=
gin: 0;"><span style=3D"font-family: basel, arial; color: rgb(24, 24, 24);"=
><br></span></p><p class=3D"default" style=3D"margin: 0;"><span style=3D"fo=
nt-family: basel, arial; color: rgb(24, 24, 24);">Rippling CTO Albert Stras=
heim learned this firsthand at Segment, where a 500-person engineering team=
 had morphed into "10-ish 50-person startups, each charging ahead" without =
coordinated oversight. The AWS and Google Cloud bills were spiraling, and g=
ross margins were heading in the wrong direction.<br><br></span></p><p clas=
s=3D"default" style=3D"margin: 0;"><span style=3D"font-family: basel, arial=
; color: rgb(24, 24, 24);">As it turned out, the fix was instituting a new =
daily ritual.</span></p><p class=3D"default" style=3D"margin: 0;"><span sty=
le=3D"font-family: basel, arial; color: rgb(24, 24, 24);"><br></span></p><p=
 class=3D"default" style=3D"margin: 0;"><span style=3D"font-family: basel, =
arial; color: rgb(24, 24, 24);">"You really need the daily dashboard or the=
 daily email or the daily report in Slack," Strasheim says. His team built =
a command center view that every stakeholder checked each morning, coffee i=
n hand, looking for anomalies.</span></p><p class=3D"default" style=3D"marg=
in: 0;"><span style=3D"font-family: basel, arial; color: rgb(24, 24, 24);">=
<br></span></p><p class=3D"default" style=3D"margin: 0;"><span style=3D"fon=
t-family: basel, arial; color: rgb(24, 24, 24);">"It takes a while for a te=
am to build muscles around this kind of optimization," he explains. "Gettin=
g everybody into this rhythm of 'we're going to wake up, grab our coffee, l=
ook at the dashboard, drill down and ask questions,' that takes time to est=
ablish."</span></p><p class=3D"default" style=3D"margin: 0;"><span style=3D=
"font-family: basel, arial; color: rgb(24, 24, 24);"><br></span></p><p clas=
s=3D"default" style=3D"margin: 0;"><span style=3D"font-family: basel, arial=
; color: rgb(24, 24, 24);">The result: infrastructure costs dropped 30% whi=
le traffic grew 25%. But the discipline required more than just visibility.=
</span></p><p class=3D"default" style=3D"margin: 0;"><span style=3D"font-fa=
mily: basel, arial; color: rgb(24, 24, 24);"><br></span></p><p class=3D"def=
ault" style=3D"margin: 0;"><span style=3D"font-family: basel, arial; color:=
 rgb(24, 24, 24);">"You have to put the daily standup on the calendar. You =
have to have the meeting. You have to be annoying if everybody doesn't show=
 up," Strasheim says bluntly. This isn't optional coordination: it's buildi=
ng organizational muscle memory around something most teams would rather ig=
nore.</span></p><p class=3D"default" style=3D"margin: 0;"><span style=3D"fo=
nt-family: basel, arial; color: rgb(24, 24, 24);"><br></span></p><p class=
=3D"default" style=3D"margin: 0;"><span style=3D"font-family: basel, arial;=
 color: rgb(24, 24, 24);">The breakthrough came when they found their "cost=
 reduction champions," engineers who were naturally wired for frugality. "S=
ome people really do love saving money. It's the kind of mission they reall=
y get excited about," he notes. But even champions need context.</span></p>=
<p class=3D"default" style=3D"margin: 0;"><span style=3D"font-family: basel=
, arial; color: rgb(24, 24, 24);"><br></span></p><p class=3D"default" style=
=3D"margin: 0;"><span style=3D"font-family: basel, arial; color: rgb(24, 24=
, 24);"><strong>Here's where a lot of leaders fumble</strong>: they show en=
gineers a spreadsheet of dollar amounts and tell them to make the numbers g=
o down. Strasheim did the opposite. He explained gross margins. He walked t=
hrough how infrastructure efficiency impacts company valuation and the valu=
e of employee shares. "The average software engineer doesn't always know wh=
at gross margin is exactly," he admits. "Once you help the team understand =
the whole framework around making these decisions, things flow a lot better=
."</span></p><p class=3D"default" style=3D"margin: 0;"><span style=3D"font-=
family: basel, arial; color: rgb(24, 24, 24);"><br></span></p><p class=3D"d=
efault" style=3D"margin: 0;"><span style=3D"font-family: basel, arial; colo=
r: rgb(24, 24, 24);">The lesson stuck with him. When Strasheim joined Rippl=
ing three and a half years ago, implementing those same cost-control lesson=
s was among his first acts at CTO. "Having been through the segment journey=
 where the company was four or five years in before paying close attention =
to infrastructure costs, then going through this intense six-month period t=
o get disciplined -- I knew not to defer that homework again."</span></p><p=
 class=3D"default" style=3D"margin: 0;"><span style=3D"font-family: basel, =
arial; color: rgb(24, 24, 24);"><br></span></p><p class=3D"default" style=
=3D"margin: 0;"><span style=3D"font-family: basel, arial; color: rgb(24, 24=
, 24);"><strong>So What For IT</strong></span></p><p class=3D"default" styl=
e=3D"margin: 0;"><span style=3D"font-family: basel, arial; color: rgb(24, 2=
4, 24);">You don't need a 500-person team to apply this approach. The princ=
iples scale down: pick one dashboard, establish a weekly (or daily) check-i=
n ritual, find your naturally frugal champion, and most importantly, explai=
n <em><strong>why</strong></em> cost management matters. Go beyond "the CFO=
 said so."</span></p><p class=3D"default" style=3D"margin: 0;"><span style=
=3D"font-family: basel, arial; color: rgb(24, 24, 24);"><br></span></p><p c=
lass=3D"default" style=3D"margin: 0;"><span style=3D"font-family: basel, ar=
ial; color: rgb(24, 24, 24);">As Strasheim puts it: "A little bit of coordi=
nation can go a long way. The answer isn't hours of waterfall process. You =
can move really fast with just a little bit of documentation, a little bit =
of coordination, a little bit of structure."</span></p><p class=3D"default"=
 style=3D"margin: 0;"><span style=3D"font-family: basel, arial; color: rgb(=
24, 24, 24);"><br></span></p><p class=3D"default" style=3D"margin: 0;"><spa=
n style=3D"font-family: basel, arial; color: rgb(24, 24, 24);">Listen to Al=
bert's whole episode on the Modern CTO podcast <a href=3D"https://r.see.rip=
pling.com/mk/cl/f/sh/WCPzyXJTZ833Ee8HJLh1t1vSzJ4geHzC/C4CiDjXGISBz" target=
=3D"_blank" rel=3D"noopener noreferrer" style=3D"font-weight: normal; text-=
decoration: none; color: rgb(24, 24, 24);" sib_link_id=3D"9" templating=3D"=
n"><strong><u>here</u></strong></a>:</span></p></div> </td> </tr></table><t=
able cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation"=
 width=3D"504" align=3D"center" class=3D"r0-o" style=3D"table-layout: fixed=
; width: 504px;"><tr><td class=3D"r35-i" style=3D"font-size: 0px; line-heig=
ht: 0px; padding-bottom: 15px; padding-top: 15px;"> <a href=3D"https://r.se=
e.rippling.com/mk/cl/f/sh/28xHLtxYQ4yaodBK01L0Kog3VZXG0pt6PO/YMRLCmG54WSy" =
target=3D"_blank" style=3D"color: #4a0039; font-weight: normal; text-decora=
tion: none;" sib_link_id=3D"10" templating=3D"n"> <img src=3D"https://img.s=
ee.rippling.com/im/sh/ESaZIg-QJU_p.jpg?u=3D92pJLo34vnrQuLxC5mrqQ3axwb2RJITm=
YUQ" width=3D"504" border=3D"0" style=3D"display: block; width: 100%;" sib_=
img_id=3D"7"></a> </td> </tr></table></th> </tr></table></td> </tr></table>=
<table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentatio=
n" width=3D"100%" align=3D"center" class=3D"r0-o" style=3D"table-layout: fi=
xed; width: 100%;"><tr><td class=3D"r27-i" style=3D"padding-left: 48px; pad=
ding-right: 48px; padding-top: 22px;"> <table width=3D"100%" cellspacing=3D=
"0" cellpadding=3D"0" border=3D"0" role=3D"presentation"><tr><th width=3D"2=
5%" valign=3D"middle" class=3D"r28-c" style=3D"font-weight: normal;"> <tabl=
e cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" wi=
dth=3D"126" align=3D"center" class=3D"r0-o" style=3D"table-layout: fixed;">=
<tr><td class=3D"r29-i" style=3D"padding-bottom: 16px; padding-right: 16px;=
 padding-top: 16px; height: 1px;"> <table width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" role=3D"presentation"><tr><td><table width=
=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presenta=
tion" class=3D"r29-i" height=3D"1" style=3D"border-top-style: solid; backgr=
ound-clip: border-box; border-top-color: #e3e2e2; border-top-width: 1px; fo=
nt-size: 1px; line-height: 1px;"><tr><td height=3D"0" style=3D"font-size: 0=
px; line-height: 0px;">=C2=AD</td> </tr></table></td> </tr></table></td> </=
tr></table></th> <th width=3D"50%" valign=3D"middle" class=3D"r30-c" style=
=3D"font-weight: normal;"> <table cellspacing=3D"0" cellpadding=3D"0" borde=
r=3D"0" role=3D"presentation" width=3D"252" align=3D"center" class=3D"r0-o"=
 style=3D"table-layout: fixed; width: 252px;"><tr><td class=3D"r39-i" style=
=3D"font-size: 0px; line-height: 0px; padding-bottom: 12px; padding-top: 14=
px;"> <img src=3D"https://img.see.rippling.com/im/sh/Fl0QLu1Eb7vx.png?u=3D9=
2pJLo34vnrQtqmvwvoQ48tsxxrs9k0lk1u" width=3D"252" border=3D"0" style=3D"dis=
play: block; width: 100%;" sib_img_id=3D"3"></td> </tr></table></th> <th wi=
dth=3D"25%" valign=3D"middle" class=3D"r28-c" style=3D"font-weight: normal;=
"> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presenta=
tion" width=3D"126" align=3D"center" class=3D"r0-o" style=3D"table-layout: =
fixed;"><tr><td class=3D"r32-i" style=3D"padding-bottom: 16px; padding-left=
: 16px; padding-top: 16px; height: 1px;"> <table width=3D"100%" cellspacing=
=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation"><tr><td><table =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"pre=
sentation" class=3D"r32-i" height=3D"1" style=3D"border-top-style: solid; b=
ackground-clip: border-box; border-top-color: #e3e2e2; border-top-width: 1p=
x; font-size: 1px; line-height: 1px;"><tr><td height=3D"0" style=3D"font-si=
ze: 0px; line-height: 0px;">=C2=AD</td> </tr></table></td> </tr></table></t=
d> </tr></table></th> </tr></table></td> </tr></table><table cellspacing=3D=
"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" width=3D"100%" ali=
gn=3D"center" class=3D"r0-o" style=3D"table-layout: fixed; width: 100%;"><t=
r><td class=3D"r42-i" style=3D"padding-bottom: 12px; padding-left: 48px; pa=
dding-right: 48px; padding-top: 24px;"> <table width=3D"100%" cellspacing=
=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation"><tr><th width=
=3D"100%" valign=3D"top" class=3D"r12-c" style=3D"font-weight: normal;"> <t=
able cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation"=
 width=3D"504" align=3D"center" class=3D"r0-o" style=3D"table-layout: fixed=
; width: 504px;"><tr><td class=3D"r35-i" style=3D"font-size: 0px; line-heig=
ht: 0px; padding-bottom: 15px; padding-top: 15px;"> <a href=3D"https://r.se=
e.rippling.com/mk/cl/f/sh/28xHLtxYQ4z6zDqSlYXcrHodwTp7amjBqQ/z_uCdueeSlKg" =
target=3D"_blank" style=3D"color: #4a0039; font-weight: normal; text-decora=
tion: none;" sib_link_id=3D"11" templating=3D"y"> <img src=3D"https://img.s=
ee.rippling.com/im/sh/P5fnuLq0CORj.png?u=3D92pJLo34vnrQuTkG808CVXGjgkpa6Bb2=
G6Y" width=3D"504" border=3D"0" style=3D"display: block; width: 100%;" sib_=
img_id=3D"8"></a> </td> </tr></table><table cellspacing=3D"0" cellpadding=
=3D"0" border=3D"0" role=3D"presentation" width=3D"100%" align=3D"left" cla=
ss=3D"r8-o" style=3D"table-layout: fixed; width: 100%;"><tr><td align=3D"le=
ft" valign=3D"top" class=3D"r36-i nl2go-default-textstyle" style=3D"word-br=
eak: break-word; color: #565656; font-family: arial,helvetica,sans-serif; f=
ont-size: 15px; line-height: 1.5; text-align: left;"> <div><p style=3D"marg=
in: 0;"><span style=3D"font-family: basel, arial; color: rgb(24, 24, 24);">=
More stuff! Every once in a while, we like to take the time to zoom out and=
 talk about the state of the IT career path, what with today's... let's cal=
l it turbulence.=C2=A0</span></p><p style=3D"margin: 0;"><span style=3D"fon=
t-family: basel, arial; color: rgb(24, 24, 24);"><br></span></p><p style=3D=
"margin: 0;"><span style=3D"font-family: basel, arial; color: rgb(24, 24, 2=
4);">As you'll see from all the headlines below -- this week and every othe=
r week -- there's a lot of upheaval going on in our industry these days. Mu=
ch of that involves AI, so we might as well talk about it.=C2=A0</span></p>=
<p style=3D"margin: 0;"><span style=3D"font-family: basel, arial; color: rg=
b(24, 24, 24);"><br></span></p><p style=3D"margin: 0;"><span style=3D"font-=
family: basel, arial; color: rgb(24, 24, 24);">Edgar leads IT for Notion th=
ese days, with a ton of experience at some of the biggest names in tech: Go=
ogle, Dropbox, the artist formerly known as Facebook. Which is all to say, =
he's got plenty of wisdom to share, so come join us to hear what he's learn=
ed along the way.</span></p><p style=3D"margin: 0;"><span style=3D"font-fam=
ily: basel, arial; color: rgb(24, 24, 24);"><br></span></p><p style=3D"marg=
in: 0;"><span style=3D"color: rgb(24, 24, 24); font-family: basel, arial;">=
<a href=3D"https://r.see.rippling.com/mk/cl/f/sh/28xHLtxYQ4zd9oVbX5kFNkxENO=
6zAjZHHS/hnyjxjXlLgsl" target=3D"_blank" rel=3D"noopener noreferrer" style=
=3D"font-weight: normal; text-decoration: none; color: rgb(24, 24, 24);" si=
b_link_id=3D"12" templating=3D"y"><strong><u>Register he</u></strong><stron=
g><u>re</u></strong></a><a href=3D"https://r.see.rippling.com/mk/cl/f/sh/28=
xHLtxYQ509KPAkIcwruE5ooIOqkgPMiU/6zarrWgJK62e" target=3D"_blank" rel=3D"noo=
pener noreferrer" style=3D"font-weight: normal; text-decoration: none; colo=
r: rgb(24, 24, 24);" sib_link_id=3D"13" templating=3D"y"><strong><u>!</u></=
strong></a></span></p></div> </td> </tr></table></th> </tr></table></td> </=
tr></table><table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"=
presentation" width=3D"100%" align=3D"center" class=3D"r0-o" style=3D"table=
-layout: fixed; width: 100%;"><tr><td class=3D"r27-i" style=3D"padding-bott=
om: 10px; padding-left: 48px; padding-right: 48px; padding-top: 10px;"> <ta=
ble width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D=
"presentation"><tr><th width=3D"25%" valign=3D"middle" class=3D"r28-c" styl=
e=3D"font-weight: normal;"> <table cellspacing=3D"0" cellpadding=3D"0" bord=
er=3D"0" role=3D"presentation" width=3D"126" align=3D"center" class=3D"r0-o=
" style=3D"table-layout: fixed;"><tr><td class=3D"r29-i" style=3D"padding-b=
ottom: 16px; padding-right: 16px; padding-top: 16px; height: 1px;"> <table =
width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"pre=
sentation"><tr><td><table width=3D"100%" cellspacing=3D"0" cellpadding=3D"0=
" border=3D"0" role=3D"presentation" class=3D"r29-i" height=3D"1" style=3D"=
border-top-style: solid; background-clip: border-box; border-top-color: #e3=
e2e2; border-top-width: 1px; font-size: 1px; line-height: 1px;"><tr><td hei=
ght=3D"0" style=3D"font-size: 0px; line-height: 0px;">=C2=AD</td> </tr></ta=
ble></td> </tr></table></td> </tr></table></th> <th width=3D"50%" valign=3D=
"middle" class=3D"r30-c" style=3D"font-weight: normal;"> <table cellspacing=
=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" width=3D"252" a=
lign=3D"center" class=3D"r0-o" style=3D"table-layout: fixed; width: 252px;"=
><tr><td class=3D"r31-i" style=3D"font-size: 0px; line-height: 0px; padding=
-bottom: 14px; padding-top: 14px;"> <img src=3D"https://img.see.rippling.co=
m/im/sh/Fl0QLu1Eb7vx.png?u=3D92pJLo34vnrQtqmvwvoQ48tsxxrs9k0lk1u" width=3D"=
252" border=3D"0" style=3D"display: block; width: 100%;" sib_img_id=3D"3"><=
/td> </tr></table></th> <th width=3D"25%" valign=3D"middle" class=3D"r28-c"=
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"r0-o" style=3D"table-layout: fixed;"><tr><td class=3D"r32-i" style=3D"padd=
ing-bottom: 16px; padding-left: 16px; padding-top: 16px; height: 1px;"> <ta=
ble width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D=
"presentation"><tr><td><table width=3D"100%" cellspacing=3D"0" cellpadding=
=3D"0" border=3D"0" role=3D"presentation" class=3D"r32-i" height=3D"1" styl=
e=3D"border-top-style: solid; background-clip: border-box; border-top-color=
: #e3e2e2; border-top-width: 1px; font-size: 1px; line-height: 1px;"><tr><t=
d height=3D"0" style=3D"font-size: 0px; line-height: 0px;">=C2=AD</td> </tr=
></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </t=
r></table></td> </tr></table><table cellspacing=3D"0" cellpadding=3D"0" bor=
der=3D"0" role=3D"presentation" width=3D"100%" align=3D"center" class=3D"r0=
-o" style=3D"table-layout: fixed; width: 100%;"><tr><td valign=3D"top"> <ta=
ble cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" =
width=3D"600" align=3D"center" class=3D"r0-o" style=3D"table-layout: fixed;=
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y: arial,helvetica,sans-serif; font-size: 16px; padding-bottom: 24px; paddi=
ng-left: 48px; padding-right: 48px; padding-top: 12px;"> <table width=3D"10=
0%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation">=
<tr><th width=3D"100%" valign=3D"top" class=3D"r12-c" style=3D"font-weight:=
 normal;"> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"=
presentation" width=3D"100%" align=3D"left" class=3D"r8-o" style=3D"border-=
collapse: separate; border-radius: 0px; table-layout: fixed; width: 100%;">=
<tr><td align=3D"left" valign=3D"top" class=3D"r44-i nl2go-default-textstyl=
e" style=3D"word-break: break-word; border-radius: 0px; color: #181818; fon=
t-family: arial,helvetica,sans-serif; font-size: 15px; line-height: 1.3; te=
xt-align: left;"> <div><h2 class=3D"default-heading2" style=3D"margin: 0; c=
olor: #181818; font-family: Basel,arial; font-size: 28px; font-weight: bold=
; word-break: break-word;"><span style=3D"color: rgb(24, 24, 24); font-fami=
ly: basel, arial; font-size: 28px;"><span id=3D"isPasted" style=3D"font-sty=
le: normal; text-decoration: none;"><strong>Some light reading</strong></sp=
an></span></h2></div> </td> </tr></table></th> </tr></table></td> </tr></ta=
ble></td> </tr></table><table cellspacing=3D"0" cellpadding=3D"0" border=3D=
"0" role=3D"presentation" width=3D"600" align=3D"center" class=3D"r0-o" sty=
le=3D"table-layout: fixed; width: 600px;"><tr><td valign=3D"top" class=3D"r=
10-i" style=3D"background-color: #f5f5f5;"> <table cellspacing=3D"0" cellpa=
dding=3D"0" border=3D"0" role=3D"presentation" width=3D"100%" align=3D"cent=
er" class=3D"r0-o" style=3D"table-layout: fixed; width: 100%;"><tr><td clas=
s=3D"r40-i" style=3D"padding-left: 48px; padding-right: 48px;"> <table widt=
h=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"present=
ation"><tr><th width=3D"100%" valign=3D"top" class=3D"r12-c" style=3D"font-=
weight: normal;"> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" r=
ole=3D"presentation" width=3D"100%" align=3D"left" class=3D"r8-o" style=3D"=
table-layout: fixed; width: 100%;"><tr><td align=3D"left" valign=3D"top" cl=
ass=3D"r45-i nl2go-default-textstyle" style=3D"word-break: break-word; colo=
r: #565656; font-family: arial,helvetica,sans-serif; font-size: 15px; line-=
height: 1.5; text-align: left;"> <div><p class=3D"default" dir=3D"ltr" id=
=3D"isPasted" style=3D"margin: 0;"><span class=3D"fr-emoticon fr-deletable"=
 style=3D"color: rgb(24, 24, 24); font-family: basel, arial;">=E2=9C=85</sp=
an><span style=3D"font-weight: 400; font-style: normal; text-decoration: no=
ne; font-family: basel, arial; color: rgb(24, 24, 24);">=C2=A0</span><span =
style=3D"font-style: normal; text-decoration: none; font-family: basel, ari=
al; color: rgb(24, 24, 24);"><strong>Read:=C2=A0</strong>ChatGPT rolls out =
ads (<a href=3D"https://r.see.rippling.com/mk/cl/f/sh/28xHLtxYQ50fUzpt4A9UQ=
hEPFCgiKdFS9W/RlOPsM7YpoJz" target=3D"_blank" rel=3D"noopener noreferrer" s=
tyle=3D"font-weight: normal; text-decoration: none; color: rgb(24, 24, 24);=
" sib_link_id=3D"14" templating=3D"n"><u>TechC</u><u>runch</u></a>)</span><=
/p><p style=3D"margin: 0;"><span style=3D"font-family: basel, arial; color:=
 rgb(24, 24, 24);"><br></span></p><p class=3D"default" dir=3D"ltr" style=3D=
"margin: 0;"><span class=3D"fr-emoticon fr-deletable" id=3D"isPasted" style=
=3D"color: rgb(24, 24, 24); font-family: basel, arial;">=E2=9C=85</span><sp=
an style=3D"font-weight: 400; font-style: normal; text-decoration: none; fo=
nt-family: basel, arial; color: rgb(24, 24, 24);">=C2=A0</span><span style=
=3D"font-style: normal; text-decoration: none; font-family: basel, arial; c=
olor: rgb(24, 24, 24);"><strong>Read:=C2=A0</strong></span><span style=3D"c=
olor: rgb(24, 24, 24);">Sixteen Claude AI agents working together created a=
 new C compiler (<a href=3D"https://r.see.rippling.com/mk/cl/f/sh/28xHLtxYQ=
51BfaV1phM6xAMzg6yZua5XaY/HSpRr2QxEgDP" target=3D"_blank" rel=3D"noopener n=
oreferrer" style=3D"font-weight: normal; text-decoration: none; color: rgb(=
24, 24, 24);" sib_link_id=3D"15" templating=3D"n"><u>ArsTechnica</u></a>)</=
span></p><p style=3D"margin: 0;"><span style=3D"font-family: basel, arial; =
color: rgb(24, 24, 24);"><br></span></p><p class=3D"default" dir=3D"ltr" st=
yle=3D"margin: 0;"><span class=3D"fr-emoticon fr-deletable" id=3D"isPasted"=
 style=3D"color: rgb(24, 24, 24); font-family: basel, arial;">=E2=9C=85</sp=
an><span style=3D"font-weight: 400; font-style: normal; text-decoration: no=
ne; font-family: basel, arial; color: rgb(24, 24, 24);">=C2=A0</span><span =
style=3D"font-style: normal; text-decoration: none; font-family: basel, ari=
al; color: rgb(24, 24, 24);"><strong>Read:=C2=A0</strong></span><span style=
=3D"color: rgb(24, 24, 24);">Exit strategies: Late-career IT leaders forge =
post-CIO paths (<a href=3D"https://r.see.rippling.com/mk/cl/f/sh/28xHLtxYQ5=
1hqBAAbEYjTdVa71GRUWvd1a/qlFq2ZFJWcIe" target=3D"_blank" rel=3D"noopener no=
referrer" style=3D"font-weight: normal; text-decoration: none; color: rgb(2=
4, 24, 24);" sib_link_id=3D"16" templating=3D"n"><u>CIO</u></a>)</span></p>=
<p style=3D"margin: 0;"><span style=3D"font-family: basel, arial; color: rg=
b(24, 24, 24);"><br></span></p><p style=3D"margin: 0;"><span class=3D"fr-em=
oticon fr-deletable" id=3D"isPasted" style=3D"color: rgb(24, 24, 24); font-=
family: basel, arial;">=E2=9C=85=C2=A0</span><span style=3D"font-style: nor=
mal; text-decoration: none; font-family: basel, arial; color: rgb(24, 24, 2=
4);"><strong>Read</strong></span><span style=3D"font-weight: 400; font-styl=
e: normal; text-decoration: none; font-family: basel, arial; color: rgb(24,=
 24, 24);">:=C2=A0</span><span style=3D"color: rgb(24, 24, 24);">AI gold ru=
sh to drive 2026 IT spending =E2=80=94 as IT services get the squeeze (<a h=
ref=3D"https://r.see.rippling.com/mk/cl/f/sh/28xHLtxYQ52E0lpJMllM06eAXvYJ4T=
liSc/ZGSdeg4mFx_h" target=3D"_blank" rel=3D"noopener noreferrer" style=3D"f=
ont-weight: normal; text-decoration: none; color: rgb(24, 24, 24);" sib_lin=
k_id=3D"17" templating=3D"n"><u>C</u><u>I</u></a><a href=3D"https://r.see.r=
ippling.com/mk/cl/f/sh/28xHLtxYQ52kBMUS8IxyWZmkypqAeQbnte/Sfb-nhGHUXJR" tar=
get=3D"_blank" rel=3D"noopener noreferrer" style=3D"font-weight: normal; te=
xt-decoration: none; color: rgb(24, 24, 24);" sib_link_id=3D"18" templating=
=3D"n"><u>O</u></a>)</span><span style=3D"color: rgb(24, 24, 24); font-fami=
ly: basel, arial;"><br><br></span><span class=3D"fr-emoticon fr-deletable" =
id=3D"isPasted" style=3D"color: rgb(24, 24, 24); font-family: basel, arial;=
">=E2=9C=85=C2=A0</span><span style=3D"font-weight: 400; font-style: normal=
; text-decoration: none; font-family: basel, arial;"><span style=3D"font-st=
yle: normal; text-decoration: none; color: rgb(24, 24, 24);"><strong>Read</=
strong></span><span style=3D"font-weight: 400; font-style: normal; text-dec=
oration: none; color: rgb(24, 24, 24);">: </span></span><span style=3D"colo=
r: rgb(24, 24, 24);">CIOs lean into multiagent systems with customers in mi=
nd (<a href=3D"https://r.see.rippling.com/mk/cl/f/sh/28xHLtxYQ53GLx9atqAb32=
vLPk82ENRtKg/_h5eMNmY0v42" target=3D"_blank" rel=3D"noopener noreferrer" st=
yle=3D"font-weight: normal; text-decoration: none; color: rgb(24, 24, 24);"=
 sib_link_id=3D"19" templating=3D"n"><u>CIO Dive</u></a>)</span></p><p styl=
e=3D"margin: 0;"><span style=3D"color: rgb(24, 24, 24);"><br></span></p><p =
style=3D"margin: 0;"><span class=3D"fr-emoticon fr-deletable" id=3D"isPaste=
d" style=3D"font-style: normal; font-weight: 400; text-decoration-thickness=
: initial; text-decoration-style: initial; color: rgb(24, 24, 24);">=E2=9C=
=85 <strong>Watch:</strong> </span></p></div> </td> </tr></table></th> </tr=
></table></td> </tr></table><table cellspacing=3D"0" cellpadding=3D"0" bord=
er=3D"0" role=3D"presentation" width=3D"100%" align=3D"center" class=3D"r0-=
o" style=3D"table-layout: fixed; width: 100%;"><tr><td class=3D"r46-i" styl=
e=3D"padding-bottom: 20px; padding-left: 48px; padding-right: 48px; padding=
-top: 20px;"> <table width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" bor=
der=3D"0" role=3D"presentation"><tr><th width=3D"100%" valign=3D"top" class=
=3D"r12-c" style=3D"font-weight: normal;"> <table cellspacing=3D"0" cellpad=
ding=3D"0" border=3D"0" role=3D"presentation" width=3D"504" align=3D"center=
" class=3D"r0-o" style=3D"table-layout: fixed; width: 504px;"><tr><td class=
=3D"r35-i" style=3D"font-size: 0px; line-height: 0px; padding-bottom: 15px;=
 padding-top: 15px;"> <a href=3D"https://r.see.rippling.com/mk/cl/f/sh/28xH=
LtxYQ4yawQFMDHh5oURnfMg2tx8o1W/QF7Nji9l3yg7" target=3D"_blank" style=3D"col=
or: #4a0039; font-weight: normal; text-decoration: none;" sib_link_id=3D"20=
" templating=3D"n"> <img src=3D"https://img.see.rippling.com/im/sh/tqoosH0l=
QhTS.png?u=3D92pJLo34vnrQubXKADOYb0wVQucit4iHxig" width=3D"504" border=3D"0=
" style=3D"display: block; width: 100%;" sib_img_id=3D"9"></a> </td> </tr><=
/table></th> </tr></table></td> </tr></table><table cellspacing=3D"0" cellp=
adding=3D"0" border=3D"0" role=3D"presentation" width=3D"100%" align=3D"cen=
ter" class=3D"r0-o" style=3D"table-layout: fixed; width: 100%;"><tr><td cla=
ss=3D"r27-i" style=3D"padding-bottom: 10px; padding-left: 48px; padding-rig=
ht: 48px; padding-top: 32px;"> <table width=3D"100%" cellspacing=3D"0" cell=
padding=3D"0" border=3D"0" role=3D"presentation"><tr><th width=3D"25%" vali=
gn=3D"middle" class=3D"r28-c" style=3D"font-weight: normal;"> <table cellsp=
acing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" width=3D"1=
26" align=3D"center" class=3D"r0-o" style=3D"table-layout: fixed;"><tr><td =
class=3D"r29-i" style=3D"padding-bottom: 16px; padding-right: 16px; padding=
-top: 16px; height: 1px;"> <table width=3D"100%" cellspacing=3D"0" cellpadd=
ing=3D"0" border=3D"0" role=3D"presentation"><tr><td><table width=3D"100%" =
cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" clas=
s=3D"r29-i" height=3D"1" style=3D"border-top-style: solid; background-clip:=
 border-box; border-top-color: #e3e2e2; border-top-width: 1px; font-size: 1=
px; line-height: 1px;"><tr><td height=3D"0" style=3D"font-size: 0px; line-h=
eight: 0px;">=C2=AD</td> </tr></table></td> </tr></table></td> </tr></table=
></th> <th width=3D"50%" valign=3D"middle" class=3D"r30-c" style=3D"font-we=
ight: normal;"> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" rol=
e=3D"presentation" width=3D"252" align=3D"center" class=3D"r0-o" style=3D"t=
able-layout: fixed; width: 252px;"><tr><td class=3D"r31-i" style=3D"font-si=
ze: 0px; line-height: 0px; padding-bottom: 14px; padding-top: 14px;"> <img =
src=3D"https://img.see.rippling.com/im/sh/Fl0QLu1Eb7vx.png?u=3D92pJLo34vnrQ=
tqmvwvoQ48tsxxrs9k0lk1u" width=3D"252" border=3D"0" style=3D"display: block=
; width: 100%;" sib_img_id=3D"3"></td> </tr></table></th> <th width=3D"25%"=
 valign=3D"middle" class=3D"r28-c" style=3D"font-weight: normal;"> <table c=
ellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" width=
=3D"126" align=3D"center" class=3D"r0-o" style=3D"table-layout: fixed;"><tr=
><td class=3D"r32-i" style=3D"padding-bottom: 16px; padding-left: 16px; pad=
ding-top: 16px; height: 1px;"> <table width=3D"100%" cellspacing=3D"0" cell=
padding=3D"0" border=3D"0" role=3D"presentation"><tr><td><table width=3D"10=
0%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" =
class=3D"r32-i" height=3D"1" style=3D"border-top-style: solid; background-c=
lip: border-box; border-top-color: #e3e2e2; border-top-width: 1px; font-siz=
e: 1px; line-height: 1px;"><tr><td height=3D"0" style=3D"font-size: 0px; li=
ne-height: 0px;">=C2=AD</td> </tr></table></td> </tr></table></td> </tr></t=
able></th> </tr></table></td> </tr></table><table cellspacing=3D"0" cellpad=
ding=3D"0" border=3D"0" role=3D"presentation" width=3D"100%" align=3D"cente=
r" class=3D"r0-o" style=3D"table-layout: fixed; width: 100%;"><tr><td class=
=3D"r46-i" style=3D"padding-bottom: 20px; padding-top: 20px;"> <table width=
=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presenta=
tion"><tr><th width=3D"100%" valign=3D"top" class=3D"r12-c" style=3D"font-w=
eight: normal;"> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" ro=
le=3D"presentation" width=3D"100%" class=3D"r5-o" style=3D"table-layout: fi=
xed; width: 100%;"><tr><td valign=3D"top" class=3D"r47-i" style=3D"padding-=
left: 15px; padding-right: 15px;"> <table width=3D"100%" cellspacing=3D"0" =
cellpadding=3D"0" border=3D"0" role=3D"presentation"><tr><td class=3D"r14-c=
" align=3D"center"> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0"=
 role=3D"presentation" width=3D"87%" class=3D"r0-o" style=3D"table-layout: =
fixed; width: 87%;"><tr><td align=3D"left" valign=3D"top" class=3D"r48-i nl=
2go-default-textstyle" style=3D"color: #181818; font-family: Basel,arial; f=
ont-size: 15px; line-height: 1.5; word-break: break-word; text-align: left;=
"> <div><p style=3D"margin: 0;"><span style=3D"color: rgb(24, 24, 24); font=
-family: basel, arial;">Also! We're up for Best Customer Impact in this yea=
r's Cybersecurity Community Awards from Expert Insights.=C2=A0</span></p><p=
 style=3D"margin: 0;"><span style=3D"color: rgb(24, 24, 24); font-family: b=
asel, arial;"><br></span></p><p style=3D"margin: 0;"><span style=3D"color: =
rgb(24, 24, 24); font-family: basel, arial;">So... if you happen to think w=
e deserve it, and we certainly hope that you do, you can vote for us <a hre=
f=3D"https://r.see.rippling.com/mk/cl/f/sh/28xHLtxYQ4z770uUyotiKxaO6GxuTtyt=
SY/mDGPCBwBT9m6" target=3D"_blank" rel=3D"noopener noreferrer" style=3D"fon=
t-weight: normal; text-decoration: none; color: rgb(24, 24, 24);" sib_link_=
id=3D"21" templating=3D"n"><strong><u>right here</u></strong></a>. Takes 10=
 seconds flat. Thanks everybody!</span></p></div> </td> </tr></table></td> =
</tr><tr><td class=3D"r14-c" align=3D"center"> <table cellspacing=3D"0" cel=
lpadding=3D"0" border=3D"0" role=3D"presentation" width=3D"410" class=3D"r0=
-o" style=3D"table-layout: fixed; width: 410px;"><tr><td class=3D"r35-i" st=
yle=3D"font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top:=
 15px;"> <a href=3D"https://r.see.rippling.com/mk/cl/f/sh/28xHLtxYQ4zdHbZdk=
M6KrQiyXBFm3qoyta/eXbtBBwTu1Za" target=3D"_blank" style=3D"color: #4a0039; =
font-weight: normal; text-decoration: none;" sib_link_id=3D"22" templating=
=3D"n"> <img src=3D"https://img.see.rippling.com/im/sh/xBJRui9REc-y.png?u=
=3DbLfru2eiMfsd35Crxn7wIGYbFE1lju7bhQDG" width=3D"410" border=3D"0" style=
=3D"display: block; width: 100%;" sib_img_id=3D"10"></a> </td> </tr></table=
></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></tabl=
e></td> </tr></table><table cellspacing=3D"0" cellpadding=3D"0" border=3D"0=
" role=3D"presentation" width=3D"100%" align=3D"center" class=3D"r0-o" styl=
e=3D"table-layout: fixed; width: 100%;"><tr><td valign=3D"top" class=3D"r49=
-i" style=3D"background-color: #fff9f1;"> <table cellspacing=3D"0" cellpadd=
ing=3D"0" border=3D"0" role=3D"presentation" width=3D"600" align=3D"center"=
 class=3D"r0-o" style=3D"table-layout: fixed; width: 600px;"><tr><td class=
=3D"r50-i" style=3D"color: #570042; font-family: Basel; font-size: 16px; pa=
dding-top: 30px;"> <table width=3D"100%" cellspacing=3D"0" cellpadding=3D"0=
" border=3D"0" role=3D"presentation"><tr><th width=3D"100%" valign=3D"top" =
class=3D"r12-c" style=3D"font-weight: normal;"> <table cellspacing=3D"0" ce=
llpadding=3D"0" border=3D"0" role=3D"presentation" width=3D"100%" class=3D"=
r5-o" style=3D"table-layout: fixed; width: 100%;"><tr><td valign=3D"top" cl=
ass=3D"r51-i" style=3D"color: #570042; font-family: Basel; font-size: 16px;=
 padding-left: 15px; padding-right: 15px;"> <table width=3D"100%" cellspaci=
ng=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation"><tr><td class=
=3D"r14-c" align=3D"center"> <table cellspacing=3D"0" cellpadding=3D"0" bor=
der=3D"0" role=3D"presentation" width=3D"444" class=3D"r11-o" style=3D"tabl=
e-layout: fixed; width: 444px;"><tr><td class=3D"r52-i" style=3D"color: #57=
0042; font-family: Basel; font-size: 0px; line-height: 0px;"> <a href=3D"ht=
tps://r.see.rippling.com/mk/cl/f/sh/28xHLtxYQ509SCEmVtIxNtrYy5Xddnf4Kc/Lgnv=
W15FMs8m" target=3D"_blank" style=3D"color: #4a0039; font-weight: normal; t=
ext-decoration: none;" sib_link_id=3D"23" templating=3D"y"> <img src=3D"htt=
ps://img.see.rippling.com/im/sh/cIWFsGx9Iifx.png?u=3DbLfru2eiMfsd3bNScvtTUt=
54NoSg1lhYXVeI" width=3D"444" border=3D"0" style=3D"display: block; width: =
100%;" sib_img_id=3D"11"></a> </td> </tr></table></td> </tr><tr><td class=
=3D"r14-c" align=3D"center"> <table cellspacing=3D"0" cellpadding=3D"0" bor=
der=3D"0" role=3D"presentation" width=3D"78%" class=3D"r0-o" style=3D"table=
-layout: fixed; width: 78%;"><tr><td align=3D"left" valign=3D"top" class=3D=
"r38-i nl2go-default-textstyle" style=3D"color: #181818; font-family: Basel=
,arial; font-size: 15px; line-height: 1.5; word-break: break-word; padding-=
bottom: 15px; padding-top: 15px; text-align: left;"> <div><p style=3D"margi=
n: 0;"><span style=3D"color: rgb(24, 24, 24);">We're going back on the road=
, people! And we'd love to see you there, starting with the first of three =
Rippling on the Road stops in the Windy City.=C2=A0<br><br>You can register=
 above, below,=C2=A0<a href=3D"https://r.see.rippling.com/mk/cl/f/sh/28xHLt=
xYQ50fcmtvHQVZuN09OzpVDkV9le/7bsupOfbjSXb" target=3D"_blank" rel=3D"noopene=
r noreferrer" style=3D"font-weight: normal; text-decoration: none; color: r=
gb(24, 24, 24);" sib_link_id=3D"24" templating=3D"y"><strong><u>right here<=
/u></strong></a>. Dealer's choice.=C2=A0See you there!</span></p><p style=
=3D"margin: 0;"><span style=3D"color: rgb(24, 24, 24);"><br></span></p><p i=
d=3D"isPasted" style=3D"margin: 0;"><span style=3D"color: rgb(24, 24, 24); =
font-family: basel, arial; font-size: 16px;"><strong>Details:</strong></spa=
n><span style=3D"font-family: basel, arial; color: rgb(24, 24, 24);"><br></=
span><span style=3D"color: rgb(24, 24, 24); font-family: basel, arial; font=
-size: 16px;">=F0=9F=93=8D<strong>=C2=A0</strong><strong>Convene Willis Tow=
er</strong>,=C2=A0233 S Wacker Drive, Chicago, IL</span></p><p style=3D"mar=
gin: 0;"><span style=3D"font-family: basel, arial;"><span style=3D"color: r=
gb(24, 24, 24);">=F0=9F=93=85 March 11 - 12, 2026 | 9:30 a.m. =E2=80=93 6:0=
0 p.m.<br></span></span><span style=3D"color: rgb(24, 24, 24); font-family:=
 basel, arial; font-size: 16px;">=F0=9F=8E=9F=EF=B8=8F Use code=C2=A0<em><s=
trong>THEROAD26</strong></em> to register for free ($199 value)</span></p><=
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/table></td> </tr></table></td> </tr></table><table cellspacing=3D"0" cellp=
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dius: 8px;" sib_img_id=3D"12"></a> </td> </tr></table></td> </tr></table></=
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style=3D"background-color: #fff9f1; font-weight: normal;"> <table cellspaci=
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top;"> <div><p style=3D"margin: 0;"><span style=3D"font-family: basel, aria=
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; font-family: Basel; font-size: 0px; line-height: 0px;"> <a href=3D"https:=
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ing-right: 7px;"> <table width=3D"100%" cellspacing=3D"0" cellpadding=3D"0"=
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