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From: Insane Founder <lavena@insanefounder.com>
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Subject: How to influence the way others see you
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^Hi! Welcome. You being here means more than you know. Knowing it lands wit=
h someone like you keeps me going. I'm ^^[Lavena Xu-Johnson](https://x.com/=
iamlavena)^^. I write about psychology for founders. Why? Because scaling a=
 business means scaling ourselves first.^

_Happy Wednesday, founders, _

=E2=80=9CAll the world's a stage.=E2=80=9D

Shakespeare wrote in his pastoral comedy=C2=A0_As You Like It_.

Is there truth to this line? Are we just performing on the world stage?

When I hear =E2=80=98performance=E2=80=99, I instantly think =E2=80=98prete=
nding=E2=80=99. But what if a performance is only a form of translation: a =
bridge between your internal world (your values, intent, and competence) an=
d your external presentation (how others understand you).

This nuanced perspective came from a theory I fell into while researching p=
ersonal branding: [Impression Management](https://exploresociology.com/key-=
thinker/erving-goffman/the-presentation-of-self-in-everyday-life-1959/). It=
=E2=80=99s arguably the most influential framework for understanding the co=
nnections between our identity, social life, and the =E2=80=98selves=E2=80=
=99 we present in different contexts.

If building a personal brand is on your roadmap this year, this article is =
food for thought.

__**[Subscribe](https://insanefounder.com/subscribe?utm_source=3Dinsanefoun=
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=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

=F0=9F=A4=9D^_ This edition is kindly brought to you by _^[^_Airia_^](https=
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=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
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=E2=80=94=E2=80=94

### The man behind the =E2=80=9Cworld is a stage=E2=80=9D ideology

[Erving Goffman](https://en.wikipedia.org/wiki/Erving_Goffman) (1922=E2=80=
=931982) was a Canadian sociologist who studied the micro-details of everyd=
ay interaction, how people behave when they=E2=80=99re being observed.

His most famous book, [The Presentation of Self in Everyday Life](https://b=
ooks.google.ae/books?hl=3Den&lr=3D&id=3DI_x-pc2SJX0C&oi=3Dfnd&pg=3DPA46&dq=
=3DThe+presentation+of+self+in+everyday+life.+1959&ots=3D_Eck0nd6YE&sig=3DT=
eqnDCpbSLOmCeU-esRkZh2orNU&redir_esc=3Dy#v=3Donepage&q=3DThe%20presentation=
%20of%20self%20in%20everyday%20life.%201959&f=3Dfalse) (first published in =
the U.S. in 1959), introduces what he calls [dramaturgy](https://en.wikiped=
ia.org/wiki/Dramaturgy_(sociology)) - a way of seeing [social interaction t=
hrough the metaphor of theatre](https://jackwestin.com/resources/mcat-conte=
nt/self-presentation-and-interacting-with-others/presentation-of-self). In =
this ideology, we take on roles and =E2=80=98act them out=E2=80=99 to prese=
nt a favourable impression for an =E2=80=98audience=E2=80=99, not necessari=
ly to deceive them, but to create a coherent impression of who we are in th=
at setting. In other words, when we are in front of others, we present a=C2=
=A0[selective self](http://educ333b.pbworks.com/w/file/fetch/53313682/goffm=
an_intro.pdf), shaped by context, the crowd, and our=C2=A0goals.

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

### Impression management

At the heart of impression management is the idea of role identities. In ev=
ery social situation, we engage in some form of performance, and our identi=
ty is partly assembled through the performance of those roles over time. In=
 that sense, =E2=80=9Cidentity=E2=80=9D isn=E2=80=99t only something intern=
al; it=E2=80=99s also something performed.

In this theory, identity is partly imagined: an idealised image of who we w=
ant to be, which we then try to live up to through behaviour. Because each =
role comes with expectations, each identity requires its own performance - =
and like any performance, it requires an audience.

Even when there=E2=80=99s no crowd, we still act as our own audience, often=
 as the harshest critic. In every interaction, we=E2=80=99re making a decis=
ion about which identity to bring forward, consciously or not.

Underneath all of this is the hunger for role support: we want legitimacy a=
nd validation for the identity we=E2=80=99re trying to enact. And we don=E2=
=80=99t just want it from anyone; we want it from the right audience (i.e.,=
 your mum praising your art is loving, but it doesn=E2=80=99t provide the s=
ame validation for =E2=80=98role support=E2=80=99 as a renowned artist=E2=
=80=99s praise).

The problem is that role support is never fully secure. It can feel volatil=
e and conditional. We continue to work to =E2=80=9Cdramatise=E2=80=9D and s=
tabilise the identity through reinforcement, consistency, context, and repe=
tition.

And when a performance collapses, when what we do clashes with the identity=
 we=E2=80=99re trying to project, we =E2=80=98[lose face](https://www.howco=
mmunicationworks.com/blog/2020/12/14/erving-goffmans-expressive-order-face-=
and-presentation-of-self#:~:text=3DSo%20what's%20the%20takeaway%20lesson,ll=
%20see%20you%20next%20time.)=E2=80=99: a painful conflict between the ideal=
ised self and the witnessed self, often felt as humiliation. In some cases,=
 if the role support fails, we may abandon the identity altogether.

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

### What does it mean for personal branding

In=C2=A0[Frame Analysis=C2=A0(1974)](http://thowe.pbworks.com/w/file/fetch/=
51478347/Goffman.Frame.Analysis.pdf), Goffman writes, =E2=80=9CWhat is impo=
rtant is the sense he (a person or actor) provides them (the others or audi=
ence) through his dealing with them of what sort of person he is behind the=
 role he is in.=E2=80=9D

That=E2=80=99s the uncomfortable takeaway for personal branding: your =E2=
=80=9Cbrand=E2=80=9D isn=E2=80=99t only what you intend. It=E2=80=99s the m=
eaning people derive from your behaviour over time, through repeated intera=
ctions.

In Goffman=E2=80=99s world, interactions don=E2=80=99t have fixed meaning b=
ecause meaning depends on shared agreement - what the actor is trying to co=
nvey and what the audience believes they are seeing. So identity (or =E2=80=
=98personal brand=E2=80=99 in this case) is not something we =E2=80=98have=
=E2=80=99, but something we =E2=80=98do=E2=80=99 or =E2=80=98express=E2=80=
=99, shaped in real time through role and interpretation.

This sounds somewhat ruthless, and it is often misread in two common ways.

**Misread 1: So authenticity doesn=E2=80=99t exist?**

Self-presentation [isn=E2=80=99t the opposite of authenticity.](https://jou=
rnals.sagepub.com/doi/epdf/10.1177/026327692009002006) It=E2=80=99s how the=
 authentic values and authentic traits are expressed in social settings. Yo=
u can have real values and real traits and still manage how they=E2=80=99re=
 communicated.

The performance isn=E2=80=99t the opposite of the truth. It=E2=80=99s the t=
ranslation of truth into a social setting.

**Misread 2: Impression management is manipulation.**

[A major review by Leary & Kowalski](https://scholars.duke.edu/publication/=
676864) broke down impression management into two components:

* Impression motivation: why you care

* Impression construction: how you build it

Rather than being unauthentic, it teaches us to be more strategic about vis=
ibility.

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

### 7 impression management tactics for personal branding

If you=E2=80=99re starting from zero, impression management gives you a pra=
ctical roadmap.

Instead of questioning yourself with: Who am I online? Try to execute: Whic=
h role am I committing to for the next 90 days?=20

It could be:

* a builder who shares what I learn

* an operator who simplifies

* founder who documents experiments

A role is easier to perform consistently than a vague identity like =E2=80=
=9Cauthentic.=E2=80=9D It also reduces anxiety because you wouldn=E2=80=99t=
 feel the pressure to be universally legible.

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/186ec276-8d00-4=
6b5-8d41-08655c527c27/impression_management.png?t=3D1770838793)
Caption:=20

1. Ingratiation: being favored

Online, this is about being generous with attention: leaving thoughtful com=
ments, crediting people=E2=80=99s ideas, and showing you=E2=80=99re part of=
 the community rather than above it. For example, instead of =E2=80=9CGreat=
 post,=E2=80=9D add one specific insight or a respectful counterpoint that =
shows you actually enjoyed reading it.

2. Intimidation: projecting power

Make your boundaries visible: what you won=E2=80=99t do, what you refuse to=
 compromise on. A founder example is posting your =E2=80=9Cno=E2=80=9D list=
 (i.e. no misaligned clients, no vanity growth), and explaining the reasoni=
ng calmly.

3. Exemplification: signaling integrity

This is when you present yourself as principled and disciplined. For person=
al branding, it works when you show decisions that cost you something, like=
 turning down revenue that violates your values, or choosing quality over s=
peed.

4. Supplication: eliciting support

Show vulnerability to invite support. For example, =E2=80=9CI=E2=80=99m stu=
ck on this problem; if you=E2=80=99ve solved it, I=E2=80=99d genuinely valu=
e your perspective,=E2=80=9D and then showing what you=E2=80=99ve tried so =
far.

5. Assertiveness: confidence and clarity

This is self-advocacy: state what you do, who it=E2=80=99s for, and why it =
matters, without over-explaining. A practical example is a weekly post that=
 shares what you shipped, what you learned, and what you=E2=80=99re focused=
 on next, so people learn what you=E2=80=99re about through repetition.

6. Self-monitoring: adapting to the room

It=E2=80=99s the ability to read context and adjust accordingly. Online, th=
at might mean changing tone across platforms, or pausing before posting whe=
n you=E2=80=99re emotionally distressed, so your brand isn=E2=80=99t affect=
ed by your bad days.

7. Self-presentation: the overall image you curate

Bio, visuals, content themes, and what you consistently emphasize. If you=
=E2=80=99re starting from zero, keep it simple: a clear role in your bio, o=
ne pinned piece, and two repeatable content formats so people know what to =
expect when they follow you.

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

### Key Takeaways

* Your personal brand is the meaning people build from what you repeatedly =
show.

* =E2=80=9CPerformance=E2=80=9D doesn=E2=80=99t have to mean pretending; it=
 means presenting your value, competence, and goals.

* Start building with a role, not a persona.


=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

As always, hit reply if something in here hits home.

Until next week,
Lavena=20

P.S. _If you want to get a founder feature about your own story, reply to t=
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g:15px 15px 0px 15px;"><div style=3D"padding-top:0px;padding-right:0px;padd=
ing-bottom:20px;padding-left:0px;"><table role=3D"none" width=3D"100%" bord=
er=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td class=
=3D"f" align=3D"right" valign=3D"top"><p> February 11, 2026 &nbsp; | &nbsp;=
 <a href=3D"https://elinke47.insanefounder.com/ss/c/u001.gaaA1Gye7IN08GIPms=
K5K96HvxOJxLtWweYntAW6STiBlKHNoyTaIPGgsF4lqLtGJqsgXt4DKAviRBLfvzZTcqbIC9rlg=
tFQ8UbJ8z0Zteg8rXGY_9-6VorFgUpwVFjZ8oPNFkxF4eXLSJ0Jei5vRlmETVDWoX43MiSapn9s=
e4v9ubR9Ing0WWFMdr8hi7-4glvRbxFDEw2Q4LD2wAIQk3nR5y08ERBQDvW0Zttb2Dako7__yyX=
CkmLL-kQi1c_m5gMTv7WVOt0xh8GnXq37YzcGj6AQFo7fbw4y9HTP3gHRtxJvkMDJwxCBloYIIy=
rzGr-aI0WaQroI89Hw7KqBZa0AvxKcAnc01Q1_Iq3PS7XggPJNL-2_mKLMlt2dhVL9ZTOgRh6W9=
elLnMpWLSUsXiB06n-E8XkRZCH0kBj6C06Y9VMHrtpK54br4bvVIfhA82ot3ytdhL4kKdrJJmSN=
9qqaNR73v3unnpg8LUeVIgmIdvhrfyaknrti6n7TY5OjQ8_nR2qJnd1jCkXVnr9KNqB5CvQ3ogR=
10rUnkFJxPKqUv_3Lb6TrsLwPdtVpU81xkrrMHE8s4n2mXuG4849wG9T9Yudrb7R-Up8NzQg6yd=
QXgHzeEEyrq0Df6gCEZ29LmRtEvOf9OiAD9VSFMTpH1LxnAHR_NIWNQaqNV7V3gvIW2qDBYWhox=
g7qjq8IV6NNDUbzPTZWT4zAl_hjF5dd680HWcSQ-KHKapUIrMWUC24nwRndviRJ4tOsAydy-gWc=
MJ4Er2pMnkPHpWfqHDs6h0fB8_Ckb4zNbdOlbrbRLDMB79x0xzisxS8dWvlm6I0N2_tPBa5FyKz=
yFe9tmugf9a6fh4HIsD9PdaAet24Q3JUdg9RxHo8xngkqegOpVEY9RjtN0bT2tESQYtz3w84uhQ=
/4o2/WDHIvYypQF-JxwOffmWFZw/h0/h001.7jq1qDB7UtTiHI4AbT1wPQg6G-cg9cH7JBxi72Y=
5GtU"><span class=3D"translation_missing" title=3D"translation missing: en.=
templates.posts.email.header.listen_online">Listen Online</span></a> &nbsp;=
 | &nbsp; <a href=3D"https://elinke47.insanefounder.com/ss/c/u001.gaaA1Gye7=
IN08GIPmsK5K96HvxOJxLtWweYntAW6STiBlKHNoyTaIPGgsF4lqLtGJqsgXt4DKAviRBLfvzZT=
cqbIC9rlgtFQ8UbJ8z0Zteg8rXGY_9-6VorFgUpwVFjZ8oPNFkxF4eXLSJ0Jei5vRlmETVDWoX4=
3MiSapn9se4v9ubR9Ing0WWFMdr8hi7-4glvRbxFDEw2Q4LD2wAIQk3nR5y08ERBQDvW0Zttb2D=
YfSpO22yjybkma2mB37BcaK3v06H53mCFxJcDP3JS7TSxp9BBv0wSAff9NqzOgP4mdOc66_dt9s=
N5WRIVu1ZT0QfdLfQvCJY_d7fLUnAKC5j7TyyyzsGC-hFutYonLlEBb-9CSmdG6NxFsRQ8ooR_s=
sYx2gAs47CWdundm7QhhIAm-yncq1CEkxorkSYstCGXapdWlJj72Gl2lfmFNAYy_zA6UwdfCqwf=
xHeh_FNsEds5QuH4jpa9NcWFKbFTCMxNv4Csb0q80rxsJtSaeQiadeB3VcdzuNKIciu9bjbd9rB=
Mfg6rByAm3ix0VeuZSH0NqPu_foGi5-gaF3mOPXv72vSXTT1qaQSViMSaaFjvBi8DcLOU1oAaxU=
1qBs2nyWwlU_PohO1JHaIaznSJDlt8gtzP2xCXNmMnXnw-cTc8SKK4OgEaYR8zuSV4Ta72Zv1oF=
weYQS_MCAyCr65UIqMNN8Uw5YsToHnX3zazT9FHcjcBDBqc2th_eplDR_xVsW-aQ5DllTKZOO6v=
KyJaoszrXtoioXyRzfeMYcJr6ok0-eLQc3B6hKvSCls7fjN-lFWZcvgKhubYUhnXLbkpM965AQu=
rZP8NPw2rKRrRoMLRMir17DgT4sH9G5NUYLPR1Hzs/4o2/WDHIvYypQF-JxwOffmWFZw/h1/h00=
1.SGHtdIroqDqJdd0uSoKtBGqOhY0O5ThKUsz2BQmLKz8"><span class=3D"translation_m=
issing" title=3D"translation missing: en.templates.posts.email.header.read_=
online">Read Online</span></a></p></td></tr><tr><td class=3D"dd" align=3D"c=
enter" valign=3D"top" style=3D"width:100%;text-align:center;"><table role=
=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"=
 style=3D"margin:16px auto 16px; padding: 0;"><tbody><tr><td style=3D"width=
:620px;padding: 0px 0px 0px 0px;text-align:center;"><a href=3D"https://elin=
ke47.insanefounder.com/ss/c/u001.AISvUUSVjDprnRD9tNkLRcGmfW09rMevMnXoY8ocgH=
8FEEph4_faUYYmEmj9kWr6IvCRZA85YlSyYmWvjkZBJoDzeKr6tv1xRUFnemXtRVpOB67AJTIyl=
lQUyshE40poNUxqm8WTI581m_sWI_B3XhIMDPQksiw52oOqir33V6lJSLUJ8DdK_3Mf7S79ZZOr=
gjh1BjnlKvMFzfmg0q9fukbJ_cucxp3Zp8q7_nu7Bc9haf8-zm9k6zw4kh3St64A/4o2/WDHIvY=
ypQF-JxwOffmWFZw/h2/h001.5s8t7S6nbJgpRONZX1YkPkfIesXUw_FYLcjWPBsDDDY"><img =
alt=3D"" width=3D"620" height=3D"auto" border=3D"0" style=3D"width:100%;hei=
ght:auto;border:0;display:block;outline:none;text-decoration:none;margin:0 =
auto;" src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,form=
at=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/698927e8-034b-=
4606-a502-d5cb1884b92b/4.png?t=3D1744055011"/></a></td></tr></tbody></table=
></td></tr><tr><td class=3D"dd" align=3D"center" valign=3D"top" style=3D"pa=
dding:15px 0;"><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=3D"center" valign=
=3D"top"><h1 style=3D"text-align:left;font-family:'Spectral',Georgia,Palati=
no,serif;font-weight:400;font-size:32px;color:#000000FF;padding:2px 0;line-=
height:38px;"> How to influence the way others see you </h1><p style=3D"tex=
t-align:left;font-family:'Karla',-apple-system,BlinkMacSystemFont,Roboto,sa=
ns-serif;font-weight:normal;font-size:20px;color:#000000FF;padding:5px 0;li=
ne-height:24px;"> Impression Management: the soft skill behind every strong=
 personal brand </p></td></tr></table></td></tr><tr><td align=3D"center" va=
lign=3D"top" class=3D"dd"><table role=3D"none" width=3D"100%" border=3D"0" =
cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td aling=3D"cente=
r" valign=3D"middle" class=3D"mob-stack"><table role=3D"none" border=3D"0" =
cellspacing=3D"0" cellpadding=3D"0" align=3D"left" class=3D"mob-stack" styl=
e=3D"width:100%;"><tr><td align=3D"left" valign=3D"middle" style=3D"padding=
: 5px 0px 5px 0px;"><table role=3D"none" border=3D"0" cellspacing=3D"0" cel=
lpadding=3D"0" align=3D"left"><tr><td align=3D"center" valign=3D"middle"><i=
mg src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=
=3Dauto,onerror=3Dredirect,quality=3D80/uploads/user/profile_picture/7222f0=
65-0aeb-4775-bb97-0e4610547de8/thumb_Lavena_profile_1_bigger.jpg" width=3D"=
40" alt=3D"" style=3D"display:block;max-width:40px;border-radius:50%;positi=
on:relative;border:4px solid rgba(0,0,0,0) !important;left:-4px;box-sizing:=
content-box;z-index:10;" border=3D"0"/></td><td width=3D"5" style=3D"width:=
5px;">&nbsp;</td><td align=3D"left" valign=3D"middle" class=3D"g" style=3D"=
position:relative;left:8px;width:100%;"><p style=3D"padding:0px;color:#0000=
00FF;"> Lavena Xu-Johnson </p></td></tr></table></td></tr></table></td></tr=
></table></td></tr><tr><td><table role=3D"none" width=3D"100%" border=3D"0"=
 cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td><table role=
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lign=3D"center" style=3D"border-top:1px solid #E5E7EB;border-bottom:1px sol=
id #E5E7EB;padding-top:12px;padding-bottom:12px;margin-bottom:15px;margin-t=
op:15px;"><tr><td align=3D"left" valign=3D"middle"><table role=3D"none" bor=
der=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"left"><tr><td align=
=3D"left" valign=3D"middle"><table role=3D"none" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" align=3D"left"><tr><td align=3D"center" valign=3D"=
middle"><a href=3D"https://elinke47.insanefounder.com/ss/c/u001.gaaA1Gye7IN=
08GIPmsK5K96HvxOJxLtWweYntAW6STjB_lX8KmTjIu8_pY9WDHan9TPhoZDeaQw2bthJydd4Oy=
3sdMaGLsSIj3ivZVBUrdrHlC--m8FPNN7dLFbq1RG6WTVXtMK3_Jv5InVeXbJ4Bqgp8mlit5RtZ=
F2Grrv_KtI71Pzp2IHB6lFdCTyGyYRaSTNwMjRmjMCU3RYzcq_3WgAE-ZTrYxeE975t9fD5yfuf=
gYbWnxchV3kM7JuPR_gzY484CiGUsb67BlHlzLYHlYkHJX81VjnbtxV-_dpdU1lhiOisy-6z_TP=
6xV8TL2QaqkN6LWDDYvBx0pstVxF5fy68Ea0R-oxmnnTv1khus1RfnI8szR3uelnOfQMWg4oFR8=
ls-eqllg8k77xusXho06m0xpCHYG6l-GrKDdJLb3QU3BiFq_5m-Sab9UB5xRwqs825Bdyca4ttr=
QoExa9zalNSTGmrp_E-sV8ypcxj4mo1HfVLm-Gp7Xh0YwCmhymawPKcloKUx1e8SUIgLX-1QWDZ=
7Kh4MZPg11BUTJHL9gYSuSTck8yg3Brl7vYawGoDTCKm7bdqu6abTwAc-4peuObIS1ZXasUHNUC=
8fDl_4eofqDXa-8kI-aSVy5kTYy2HWTKJb4Oep_GYq1t08twsSGkbZKAgvh_e9FfbIeX6VBkGWV=
gc8klss_VeaHdgdwkDdVMnDhRqCG1jDcp4vHpBXR9GMFJCnc9r2zMi7rrzcIaBHE-jf-z7r8ueK=
DTVAhYVB8J3OH8uzQGow1oHxvJmcCh2MAEQDnGDBNF910rmF7uc8zc73rBFQkrEHvrb8VvfmRCZ=
6bF-YQxR8obnYoIKf0T_OIFhh3kI9nnAY3RaMHGFL1kMkxU-4izO9B8QPqJVglx2zIL5uScGZ5A=
AKowAJXd2HDbse0Lln62J1WngKlzwoiMZg8_nWUyozp0QvTnQw-Q426W-Th3rLVtjZLEUGw/4o2=
/WDHIvYypQF-JxwOffmWFZw/h3/h001.Tm6QCN0FL4tUnQkC9FeGCkwnghgPYwakPqpqGTDQrEw=
" style=3D"text-decoration:none; display:block;"><table role=3D"none" borde=
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dius: 100%; width: 18px; height: 18px; padding: 8px;"><img style=3D"display=
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></a></td><td width=3D"8" style=3D"width:8px;">&nbsp;</td></tr></table></td=
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_V96Fp7xkjvvn3fJjsi9j52RY-Cg6BmoP2tQ3kahDSbBIiCU9XCieW3httC-FR2oC1b7G_jUrL1=
j-SutBClWUzjPvxhrKiDxgsYmn7HTG59GPniL/4o2/WDHIvYypQF-JxwOffmWFZw/h4/h001.c8=
J2K0FBe0Vnr5QHP6BfZPaN4AjMO1Xo4Mo8OJI7jk4" style=3D"text-decoration:none; d=
isplay:block;"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadd=
ing=3D"0" align=3D"center"><tr><td align=3D"center" valign=3D"middle" style=
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ok" width=3D"18" border=3D"0" src=3D"https://media.beehiiv.com/cdn-cgi/imag=
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-p9fFheiUkuJoqkQE6SUJ3ipGYWiZuswQQn_BjrfvqOuCyzDoZQlSUKnfRf_vcCri0Vy0HUkBT-=
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cxCZYQPQ26I5VtRnR-HDR_-D9GRLYF9pQfx8iG2QFrXoFsAtrZajCF9mhiwFjqsJaCKTrWh1axv=
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XawF13njvb_dVmYC0am4YoGbemvVyW2kD-KmlJPyqUGqjr6kIGXtfql6JeAkmyAX7iUAqaQQOKW=
LzwY9wfioETu20V6_fG4lI5XH9XdjEp4O2L7_zfsD4k8ip9-kJYEzMLKSbuyw63kgF0zZ46BHPd=
tNFjZCDZXZd6PmM/4o2/WDHIvYypQF-JxwOffmWFZw/h5/h001.w3oLJBtBAV9nKDMbJA1C9pqa=
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role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"cen=
ter"><tr><td align=3D"center" valign=3D"middle" style=3D"border: 1px solid =
#E5E7EB; border-radius: 100%; width: 18px; height: 18px; padding: 8px;"><im=
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uMbJBBGhBhKJ2zJlCklhYlKMBWhrdCzijsC-hwQePg-mOcw9HY2n9rhyH9fL06Vz5tseZLOLSiX=
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DJ0dnPsQzAZTsQWEpMr3vPufoGMnRkAKI_JZtoKyTqqqgsmbDsI6wCY_wqI7RrAq5cK6_81p6av=
Xka8sVrwmhB5ChOvBKe1yz2YdoAsQLVFx7_u3Vc2Z80T_7EuSQlM9ezptr5o6yH5cmJhxM4BjwZ=
RizqkbVWwPoZRSHtC1DGirKDpJ63KTbtZLsMjZic6vY0HXrWihlRT247l4uXDYNwuVzMCTc/4o2=
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dius: 100%; width: 18px; height: 18px; padding: 8px;"><img style=3D"display=
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lock;"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0=
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d></tr></table></td></tr></table></td></tr></table></td></tr><tr><td style=
=3D"line-height:0;"><div data-open-tracking=3D"true"> <img src=3D"https://e=
linke47.insanefounder.com/ss/o/u001.Ifrzp5d3VAqNdzQRQROF4w/4o2/WDHIvYypQF-J=
xwOffmWFZw/ho.gif" alt=3D"" width=3D"1" height=3D"1" border=3D"0" style=3D"=
height:1px !important;width:1px !important;border-width:0 !important;margin=
-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;marg=
in-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;p=
adding-right:0 !important;padding-left:0 !important;"/> </div></td></tr></t=
able></div></td></tr><tr id=3D"content-blocks"><td class=3D"email-card-body=
" align=3D"center" valign=3D"top" style=3D"padding-bottom:15px;"><table rol=
e=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" =
align=3D"center"><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 1=
5px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt=
:150.0%;"><span style=3D"color:rgb(103, 114, 91);"><sup>Hi! Welcome. You be=
ing here means more than you know. Knowing it lands with someone like you k=
eeps me going. I&#39;m </sup></span><span style=3D"color:rgb(103, 114, 91);=
"><sup><a class=3D"link" href=3D"https://elinke47.insanefounder.com/ss/c/u0=
01.bpfNd0WUME1E9_0kM61ss20A6eYu3Kq770NwzQBXkDmB5VFLBSNs4j0q0WZ_47fINpnPAH_h=
58nWpTuxWQBHyo-wp9_D_Q_4207L58iFucOuhOficxyCV6EaYqQg2SYZYXs0vfmA0Q4_Z7dJKY9=
YezmEDIbBh0GiUZ5SfOpQnUMOw7O2bv4fJncPwv_s1YBtJA2Wqwdk6s5DNsH92OfEbOlv6fk3W7=
wc47Ukqdl1JE1bSct85_4X9ouGJcTVAS4c/4o2/WDHIvYypQF-JxwOffmWFZw/h8/h001.4Ek_k=
V779AjTZi6XYjCczyHl2a9rg49Z3DUoiyOFiu0" target=3D"_blank" rel=3D"noopener n=
oreferrer nofollow"><span>Lavena Xu-Johnson</span></a></sup></span><span st=
yle=3D"color:rgb(103, 114, 91);"><sup>. I write about psychology for founde=
rs. Why? Because scaling a business means scaling ourselves first.</sup></s=
pan></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px =
15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-al=
t:150.0%;"><i>Happy Wednesday, founders, </i></p></td></tr><tr><td class=3D=
"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:br=
eak-word;"><p style=3D"mso-line-height-alt:150.0%;"> =E2=80=9CAll the world=
&#39;s a stage.=E2=80=9D </p></td></tr><tr><td class=3D"dd" align=3D"left" =
style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"> Shakespeare wrote in his pastoral comedy=
=C2=A0<i>As You Like It</i>. </p></td></tr><tr><td class=3D"dd" align=3D"le=
ft" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p st=
yle=3D"mso-line-height-alt:150.0%;"> Is there truth to this line? Are we ju=
st performing on the world stage? </p></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p style=3D"mso-line-height-alt:150.0%;"> When I hear =E2=80=98performance=
=E2=80=99, I instantly think =E2=80=98pretending=E2=80=99. But what if a pe=
rformance is only a form of translation: a bridge between your internal wor=
ld (your values, intent, and competence) and your external presentation (ho=
w others understand you). </p></td></tr><tr><td class=3D"dd" align=3D"left"=
 style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"> This nuanced perspective came from a theo=
ry I fell into while researching personal branding: <a class=3D"link" href=
=3D"https://elinke47.insanefounder.com/ss/c/u001.DmjFX-55oU0VlNulJA3fBJne8y=
ubFWlLMLe7lKrPt7ZeUstN7Q5bMIB0QKOWQNiO71c1ONcY1f3d1kpqkoAp49pho45hyQ3LMi-K8=
zNIzz7XfEuFNNRpjG1yiN0OqrnZPq56g1F8CFrXCoJ6L0WWDR3ZYtH9xWbgI8UXrRGe_6vHTWRg=
bKin3g6ITFN4997hmtQRg88l9tu6ICAitjPJ87m9EtMG-evqpGSRCMqMxttvKhECqIgnkiEAmeF=
hh6tfQFn-Vv9-QxmL3zP06d-TGlo8QnMf21Z9suqjeTavFRrS35cuKXt9dYh9APBjRQtEuhR4Mc=
lFXk7rHNjSlshLYIIG4736URXUhN-nTh9C_Zk/4o2/WDHIvYypQF-JxwOffmWFZw/h9/h001.lj=
ShO1TeW92Sss7tI3UY5eSzOooLk6_RtFci_JSGffU" target=3D"_blank" rel=3D"noopene=
r noreferrer nofollow"><span>Impression Management</span></a>. It=E2=80=99s=
 arguably the most influential framework for understanding the connections =
between our identity, social life, and the =E2=80=98selves=E2=80=99 we pres=
ent in different contexts. </p></td></tr><tr><td class=3D"dd" align=3D"left=
" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p styl=
e=3D"mso-line-height-alt:150.0%;"> If building a personal brand is on your =
roadmap this year, this article is food for thought. </p></td></tr><tr><td =
class=3D"dd" align=3D"center" style=3D"padding:0px 15px;text-align:center;w=
ord-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=
=3D"color:rgb(103, 114, 91);"><span style=3D"text-decoration:underline;"><i=
><b><a class=3D"link" href=3D"https://elinke47.insanefounder.com/ss/c/u001.=
gaaA1Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6SThglUp8d1cGeAcSR7wfP56yfdUiQg-yWMs=
CdDHbOqyNV0BcDd0BlNCSWIR3vK7tJFNwoxCfOtNqQX4lphXaL70-ui5VtS9M0QdUTPzHZXdiLE=
RV4istNuhC69rGKtu0xcn5eFWxVUWwdRrcAP5Bj1Bzri1nX6-F_lVxuUD8e4X3h33nPZQTYJZn6=
Jgv-mh9X0dyNlBq9F0oIANo8TXLgLv15Fw3ohfN6MVT0MWVESTmosNbXlhaimHtfozZqca_ITwR=
zY6pnprDypKAacYTgD5aRMoDSc5NZMm3dqKKCfyTqndMu_CSJhPoFLgObt_jXikFgQk-SHKDp2h=
2o8byK0rfj6W279QT0gpsvwqUYftheovfpsjIiY3EhTp8WaW0tScs0uwWmqJZqL99M_XzXdx4Dt=
cmxdqTPXdLc7ufU3QY129mvVVbnJYRBt7YoRpTN7binex66dXA1fpEnnO1RU6aaNeSypV4q11w4=
nXnrcSV7PDyiXCUVWa5jfu7PHYNVXbGdAkY_ArqxTB5qcSNpscoHVhbsjItKV7f_HL7yE67JQOT=
LPAKWUM4wFYB0QZQeTYqD7rM1lONMCH_qv_1Rgu16illYaEybIBPO66YHfnwC7-Fxm_yy945NHH=
qALalahcBZ_LxTNjjUkQikTwokG5IOno7PXVLxiqkwDIF5efVOggk8tgaEQbS5zVvFXQH2TlS0Y=
uQ8p_vw6xVhZ0mZxXTXBy47Yx86S0XdQK-psy_WODBv-f6OaJ3NXOaLtHW7oKzNWWwRB09xW5em=
DEY8dzvHs3I4_9BiZ9cAKEEhIZpNw/4o2/WDHIvYypQF-JxwOffmWFZw/h10/h001.m71eibWBJ=
XD7ynEYUxm86lO9ibRwI917pkvCnTbRYE8" target=3D"_blank" rel=3D"noopener noref=
errer nofollow" style=3D"text-decoration-color: rgb(103, 114, 91);"><span s=
tyle=3D"color: rgb(103, 114, 91);">Subscribe</span></a></b></i></span></spa=
n><span style=3D"color:rgb(0, 0, 0);"> | </span><span style=3D"color:rgb(10=
3, 114, 91);"><span style=3D"text-decoration:underline;"><i><b><a class=3D"=
link" href=3D"https://elinke47.insanefounder.com/ss/c/u001.gaaA1Gye7IN08GIP=
msK5K96HvxOJxLtWweYntAW6SThJNmZUgWG0QUcOSyhN3AcIPARp_pQUGucbwJJsQP64Qp0v7sU=
Cdopq5BrvXJP_5n08wRcJFnNUsMq2XjdBCQOMT1jU2nq30da1Cv00vlXLyMIyD6ZHdxZQ2GaVIQ=
ED_j-GpBrFvA6Ky6iPNJV7SXXwnw76zzJyQ9UGMgiP1E10hdmbrqWbZQqNkCxLfXzca7JWx3ufu=
Pd7ynvxJSBVXD9EaYDfXE9CuNp1YpZZKHYqmifPOTb3AiDac4sckH28WnRDevYJFodjR5pYIGbY=
p56k1Z91Zs4-2ePgXeVcuL30wdQu6X-pxIti5C4yZBPewhMRTySdQuOSgBO6_YT6kUVX3FKhcpa=
5Y_LDj4rTxzywavSI-CSOjo-b4DM6Adv-SfKIlOMog4GprqAqBR2yYCpzAD82KoDFSrh1dCxWEY=
h-GpE-P_83dWGqfigLEuHpkvx9_fcHbNwqz0nAksKB31yVzY3HM3bWM5g5ND9rkeYi_wrhdhagB=
WLKiYnpJ8NihrO2rnmnHWZghR7KevTOget8NHg-s8ndvmsHdG1d0Dowiov9gC8cZWDDyIsiJREo=
Rs5U0oktrVUTJ3kSga0tK738CymORpJtnrnSESU8qqdrwbrxPsdA8tiAVCg6Z9T61-udDecqk6P=
jTAbalLrFpYbRBaHHEU8s3HbiuDKlO9ISQaX5F45DAwLTzrLstk0Eqt-OQtEGBE8iSJVDuS-9qx=
geX2gcJtmHCGLLJZnw0RG7-nNeTWkPwVOABUAWOaMLSJp-HSmksnUpDpKnO75h7b8BSPiEBGJuJ=
g41iR-pHKfx7A/4o2/WDHIvYypQF-JxwOffmWFZw/h11/h001.TUh_Iler_WjQEMV7g8pSWBjyl=
3NDbVua97gGXR9ZZ3M" target=3D"_blank" rel=3D"noopener noreferrer nofollow" =
style=3D"text-decoration-color: rgb(103, 114, 91);"><span style=3D"color: r=
gb(103, 114, 91);">Past essays</span></a></b></i></span></span><span style=
=3D"color:rgb(0, 0, 0);"> | </span><span style=3D"color:rgb(103, 114, 91);"=
><span style=3D"text-decoration:underline;"><i><b><a class=3D"link" href=3D=
"https://elinke47.insanefounder.com/ss/c/u001.KISc3xZvrw82p29D5a_CR4QPdruG7=
MgSu6yILfuv0AX0Yg3mW8Pid8oO_Ww4PVUDqFMQAvvS2OOfQLZExCN5QWlFoAMjuB64EFOEEWF4=
K8_ICwMaIpU38m9xF-ArkTFgfvV7nixTnkBxDOU7B0V-45OHuft6YGIzFCAjNPqfWO7tho_Jurp=
BiYd5ujuzW6nXUODlZO8VKoFAra_0_olrcrCvRAq6PNnmE34a0mQixx23NjPi9Wf4p7UYnA5PaL=
kV_a8bYGO5l2PFd6k6HCrqmdagCsU_t90obmjglUf-89p-zjfxcgsvGl8Lz37o6NKstpZfYt4do=
kmZvFi-LVhU7LlE7j4A4kX3w4IlB1r2RGM8uLAzteDBL7tGUhctJ8XqtEqKVjxNY2Qv4mUIPemo=
Ew/4o2/WDHIvYypQF-JxwOffmWFZw/h12/h001.fHuTQ0SG4rGkrC2L4-cEoy2Ce6tXDVMzakqg=
M-rc-uc" target=3D"_blank" rel=3D"noopener noreferrer nofollow" style=3D"te=
xt-decoration-color: rgb(103, 114, 91);"><span style=3D"color: rgb(103, 114=
, 91);">Let=E2=80=99s collaborate</span></a></b></i></span></span><span sty=
le=3D"color:rgb(0, 0, 0);"> | </span><span style=3D"color:rgb(103, 114, 91)=
;"><span style=3D"text-decoration:underline;"><i><b><a class=3D"link" href=
=3D"https://elinke47.insanefounder.com/ss/c/u001.AISvUUSVjDprnRD9tNkLRcGmfW=
09rMevMnXoY8ocgH8FEEph4_faUYYmEmj9kWr6IvCRZA85YlSyYmWvjkZBJoDzeKr6tv1xRUFne=
mXtRVpOB67AJTIyllQUyshE40poK_pRa27YUFNuxPYgaXxwHeCHdHikmRIIUrO8rDZrYSDCX5gD=
55nBT6ArDlb1zfkidaLyZGj2Ssks_IKu6e7vMc-9mTXBBUFtP9iDQkbbGXqBQKCKIc7w2jznLXQ=
lUkWZlAuq3YepaEbngsB12ajqTw/4o2/WDHIvYypQF-JxwOffmWFZw/h13/h001.XOFeTuMjur8=
pJvEwZpQVjBUsm_o1LOblHKkAOWnVG_8" target=3D"_blank" rel=3D"noopener norefer=
rer nofollow" style=3D"text-decoration-color: rgb(103, 114, 91);"><span sty=
le=3D"color: rgb(103, 114, 91);">Insane Media</span></a></b></i></span></sp=
an><b>=C2=A0</b><span style=3D"color:rgb(0, 0, 0);">| </span><span style=3D=
"color:rgb(103, 114, 91);"><span style=3D"text-decoration:underline;"><i><b=
><a class=3D"link" href=3D"https://elinke47.insanefounder.com/ss/c/u001.AT3=
-eE2Hi133k66I6TdPhodWUxNzz2Y5Kgh7MoBNZrSWN1QF2nK7BtFifA2Me-MFa_bfSucq2w3Nqe=
uIHPSzmoWXkKW5-IAvRb6F_pIsjXCOXVAuHLZ4EVDxIrUNmISBXbZXoAXXBAcTuA90Ml4Tz5u7K=
gNsNtDjoMwyB65LpBOIjhQkl70QfJGphX492pYPQflxKYEWB9l8mF-Y-D9SPNmXsf0DmOdKpyLs=
m6uQpwlhRTUmcYWLpBddui5qMutFVs39cuPE9DOaAlt5ZZhvTA/4o2/WDHIvYypQF-JxwOffmWF=
Zw/h14/h001.-nRi91o6hPpllhG-HesuV_F4eScCKJ2zp3dAQfXnO-E" target=3D"_blank" =
rel=3D"noopener noreferrer nofollow" style=3D"text-decoration-color: rgb(10=
3, 114, 91);"><span style=3D"color: rgb(103, 114, 91);">Instagram</span></a=
></b></i></span></span></p></td></tr><tr><td align=3D"center" valign=3D"top=
" style=3D"font-size:0px;line-height:0px;padding:15px 0px 15px;" class=3D"d=
d"><table class=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table=
></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;te=
xt-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0=
%;"> =F0=9F=A4=9D<sup><i> This edition is kindly brought to you by </i></su=
p><a class=3D"link" href=3D"https://elinke47.insanefounder.com/ss/c/u001.q0=
0Z9RikNCodesha7RmPCnGMGXabAlnuzuKDT6a8Yauw7nOsmGR2Uydq7MQzyb2X-1ZBlLEKt0XUw=
tPcIrS9scZvZDf0uv2bj1PHLghTCiBKpBIWKKP7SmQCW2-KSt3MqfwBLbp76Q7Fe7POo6I04BQK=
c5B_MhUa2TtZmvoez7ySAB8RVzb_gJr3hYF4rmUCTNea8qQFT62SCMyufqUUZQ/4o2/WDHIvYyp=
QF-JxwOffmWFZw/h15/h001.ODF0GaQBzrrtqrX2OPTBSL80rI6J5GNTQIQrtuBlNek" target=
=3D"_blank" rel=3D"noopener noreferrer nofollow"><span><sup><i>Airia</i></s=
up></span></a></p></td></tr><tr><td id=3D"take-control-of-enterprise-ai-wit=
h-" class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#000000FF;fon=
t-weight:400;padding:0px 15px;text-align:left;"><h4 style=3D"color:#000000F=
F;font-weight:400;mso-line-height-alt:125.0%;"><a class=3D"link" href=3D"ht=
tps://elinke47.insanefounder.com/ss/c/u001.q00Z9RikNCodesha7RmPCnGMGXabAlnu=
zuKDT6a8Yauw7nOsmGR2Uydq7MQzyb2X-1ZBlLEKt0XUwtPcIrS9scZvZDf0uv2bj1PHLghTCiB=
KpBIWKKP7SmQCW2-KSt3MXsB4GOaxMCeOSfWKksQuaEQnFbn7XmYr6oFNDAFHWnBzGAi7ZpJNGL=
Ozq6fmDCnw_tRU8juByAAtQ5pAZj-Pig/4o2/WDHIvYypQF-JxwOffmWFZw/h16/h001.G7gDPR=
eohaxkPuqjyEcCUp5A9r-Z3VbyTBYlkttnGmc" target=3D"_blank" rel=3D"noopener no=
referrer nofollow"><span>Take Control of Enterprise AI with One Powerful Pl=
atform</span></a></h4></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"> Ready to revolutionize your enterprise AI? </p>=
</td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;tex=
t-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%=
;"> With Airia, you gain seamless AI management, from deployment to governa=
nce. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px=
 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-a=
lt:150.0%;"> Overcome adoption barriers and maximize efficiency without com=
promising security or scalability. </p></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p style=3D"mso-line-height-alt:150.0%;"> Airia empowers innovation, makes=
 AI actionable, and helps your business achieve more with less. </p></td></=
tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align=
:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> It=
=E2=80=99s time to redefine enterprise AI on your terms. </p></td></tr><tr>=
<td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;w=
ord-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><a class=3D=
"link" href=3D"https://elinke47.insanefounder.com/ss/c/u001.q00Z9RikNCodesh=
a7RmPCnGMGXabAlnuzuKDT6a8Yauw7nOsmGR2Uydq7MQzyb2X-1ZBlLEKt0XUwtPcIrS9scZvZD=
f0uv2bj1PHLghTCiBKpBIWKKP7SmQCW2-KSt3Mv_BRncFHueEoTXeMiwSz6n5WaWmd_IJRCuNtR=
fNMChlDvSLTliW6q37gmutxcIrmh5dlzleypYV3na6AqEdoYg/4o2/WDHIvYypQF-JxwOffmWFZ=
w/h17/h001.CAHHqAIl7XNi27GfOFpJccyHpRXW19AI9XdsHSS7W18" target=3D"_blank" r=
el=3D"noopener noreferrer nofollow"><span>Start Exploring Airia</span></a><=
/p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"font-size:0px=
;line-height:0px;padding:15px 0px 15px;" class=3D"dd"><table class=3D"j" ro=
le=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" =
align=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td id=3D"=
the-man-behind-the-world-is-a-stage" class=3D"dd" align=3D"left" valign=3D"=
top" style=3D"color:#000000FF;font-weight:400;padding:0px 15px;text-align:l=
eft;"><h3 style=3D"color:#000000FF;font-weight:400;mso-line-height-alt:125.=
0%;">The man behind the =E2=80=9Cworld is a stage=E2=80=9D ideology</h3></t=
d></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-a=
lign:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;">=
<a class=3D"link" href=3D"https://elinke47.insanefounder.com/ss/c/u001.DmjF=
X-55oU0VlNulJA3fBL6YbW6S-OFwSFSZ2zjo_pH-vBOZoOjKKFKm7_oV_UIh0a11kFTWCtpvoA1=
9iT581mtt_a-3syrTDewxipmzJQGf4ffov96GMjDq6UG95NmyO9AicXdEKyKpVq7InECOEab81W=
QNUy-a5wdIhTHVpG5x7KjM1PlsekkYBd-bgTI0keqBxbBbEin3eyAOw4RNcWNqaC516Gap7CRe9=
ykpa91p1rSWmPSzvv8lBulgYz9jvd9KfuGgnOBnRy2fHmHw-w/4o2/WDHIvYypQF-JxwOffmWFZ=
w/h18/h001.2z05exW2QSyY3NYiaTO5xC9FSn7em8os2kUzoVlPsyc" target=3D"_blank" r=
el=3D"noopener noreferrer nofollow"><span>Erving Goffman</span></a> (1922=
=E2=80=931982) was a Canadian sociologist who studied the micro-details of =
everyday interaction, how people behave when they=E2=80=99re being observed=
. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15=
px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:=
150.0%;"> His most famous book, <a class=3D"link" href=3D"https://elinke47.=
insanefounder.com/ss/c/u001.PFuLQIVtVbvICiPgg0zORcRMRzEse2PAaSNmcilR9kLQPri=
FXwqG3X8xD48XQQv4i-BqvWARg6ADPH3Nd4YS4_9uuY1KnNhid1js0lp5Pz2H9npBAVp8hkUBMS=
ja32okI_XsYQmyPbReug6c76ZJ2RHAM9sjOWXu2N_xny-PX32Zpd8wIFsYr2yu2ROoHBnUdmNAW=
MkqiLtVJuk-4iYJ7lvB3dZVFQzaNErtWtCVWvlrDJnH7f7BTOIsdAkXq1nM02V8ONcTjW84N9jy=
ZVhA5Q6C-uMMLuIRKyJ8ZFmdEdAodRngzkXSNH-QKJq0Mt8uER5_KgYyrhEaxlTsSEIBQdZ19of=
3rXpEef8BsBMo-3vNuKEqzTcD1IKsfadLorKQQPRzU3dq_AKlDWLb2P61AHWjbALbgGO6-ZTB25=
utQo0ypNIPvpkBJF8287RGiD6olsIqR00QrsSPnBSUBq-fp9QryJF1mRTPE8MBjmwi-jeAQYKNc=
AL3PPY7Q1EdAQa5SvWjtvQ0H5OQvsm5P4tZ3p0xUe6mAxK3rvAWKxlhvz7E4UlFfSd78zy2sWkY=
p-TF/4o2/WDHIvYypQF-JxwOffmWFZw/h19/h001.-uGO6BDk7zpdZ8drSzECwunBSbT-KxH_ka=
hwgI87X-I" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>The=
 Presentation of Self in Everyday Life</span></a> (first published in the U=
.S. in 1959), introduces what he calls <a class=3D"link" href=3D"https://el=
inke47.insanefounder.com/ss/c/u001.DmjFX-55oU0VlNulJA3fBL6YbW6S-OFwSFSZ2zjo=
_pGFStJJkLY9O2MSxINi0BAT9axmEdWOpqtT0UlEuPygeVx4KteRcd_dfvaFKtV9i7sLYMljmiR=
EG3KYaJUxmtRumng_dkBhCBywGp5WPVPmkZEEPS6WADlGOAXiCQeYJRbvRQ8IA5bjfbTa_NEi6R=
Vl8L_bpjIwK_aMjzICfhJIXAOSHLTYzOQYR9EXLUulpfqXUfnH2Ojb-6h5Y0pqCj4HYUK24eZpK=
NY9zowYRv-fuyiCkHmDN1zEKmwZas0pbZc/4o2/WDHIvYypQF-JxwOffmWFZw/h20/h001.PWDj=
rJ4Xhgp9o03WD6MwhbVK4f1e4Xr7fl69brosCbA" target=3D"_blank" rel=3D"noopener =
noreferrer nofollow"><span>dramaturgy</span></a> - a way of seeing <a class=
=3D"link" href=3D"https://elinke47.insanefounder.com/ss/c/u001.lx52RbnrgLTA=
oIl8gQTJ8g8RpweSPxZrvRuo7octA02pLBsktOPYcxZzzbmO-sd9wFawo1uuDMgmmTr5AjT2jQf=
XrhMwANpgH0poerOWOyeszc0VF-C94FNffEHCEUinp1JgHpybPxsb5ZpA17i005Lb2-PXu0j_Dv=
1cWUw7D4gs0J7GI_lJQF2e7zdUgTiQU6GXEZA6GS1SykX9DoparVDnSsfOmmJ86p13sgaNMBMtp=
dZWGBMEiTZbvAd3CEAaKo4bWodD1p8ajzybhK41Oew9L0JM4M8orRbc2gFBLBsq22GlxwZMPWR5=
e8fMolPmx7yJaetlHeCJjzqDEwQOScnLeMBBTU2dIdd_ac-XRb4/4o2/WDHIvYypQF-JxwOffmW=
FZw/h21/h001.ftNp_lFal9EeDgL5fsC-pMKhaidi5e3r54MiGj26P68" target=3D"_blank"=
 rel=3D"noopener noreferrer nofollow"><span>social interaction through the =
metaphor of theatre</span></a>. In this ideology, we take on roles and =E2=
=80=98act them out=E2=80=99 to present a favourable impression for an =E2=
=80=98audience=E2=80=99, not necessarily to deceive them, but to create a c=
oherent impression of who we are in that setting. In other words, when we a=
re in front of others, we <span style=3D"">present a=C2=A0</span><span styl=
e=3D""><a class=3D"link" href=3D"https://elinke47.insanefounder.com/ss/c/u0=
01.Cip24VGEV0EZPoaDyrxldkrou7p__PPKRRilcqXENG8-ljSKtbtcx6Ol1peQUQaDMZ4pover=
A3NmJY8TDjzmD6Hd7D130nBr50tn8YjmtT0p-oCwg1gsC38C_dXEwyil16C-TxoUuu0yt14j2M3=
MdL20IIuFUVlb88IL52z68eDvPN1x0FKkoGyh7nExfPECwUhjUPzEjP7TrjMdQILM2fxV7d14El=
nfEg9gO6uFrVCERlhLMUItWX-YljIz-JTE93RvnDnUn0bIP2d1rVWc3wAxRsxlVfZME6JIu9zWO=
gi9lwEwIl8P6jHf4o7cViac/4o2/WDHIvYypQF-JxwOffmWFZw/h22/h001.UhbvdEqk55LiaPE=
ijVzfXBjmRAeiz9AaRz9vqGPPX5M" target=3D"_blank" rel=3D"noopener noreferrer =
nofollow"><span>selective self</span></a></span><span style=3D"">, shaped b=
y context, the crowd, and our=C2=A0</span>goals. </p></td></tr><tr><td alig=
n=3D"center" valign=3D"top" style=3D"font-size:0px;line-height:0px;padding:=
15px 0px 15px;" class=3D"dd"><table class=3D"j" role=3D"none" width=3D"20%"=
 border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td>=
 &nbsp; </td></tr></table></td></tr><tr><td id=3D"impression-management" cl=
ass=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#000000FF;font-weig=
ht:400;padding:0px 15px;text-align:left;"><h3 style=3D"color:#000000FF;font=
-weight:400;mso-line-height-alt:125.0%;">Impression management</h3></td></t=
r><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:=
left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> At t=
he heart of impression management is the idea of role identities. In every =
social situation, we engage in some form of performance, and our identity i=
s partly assembled through the performance of those roles over time. In tha=
t sense, =E2=80=9Cidentity=E2=80=9D isn=E2=80=99t only something internal; =
it=E2=80=99s also something performed. </p></td></tr><tr><td class=3D"dd" a=
lign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wo=
rd;"><p style=3D"mso-line-height-alt:150.0%;"> In this theory, identity is =
partly imagined: an idealised image of who we want to be, which we then try=
 to live up to through behaviour. Because each role comes with expectations=
, each identity requires its own performance - and like any performance, it=
 requires an audience. </p></td></tr><tr><td class=3D"dd" align=3D"left" st=
yle=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D=
"mso-line-height-alt:150.0%;"> Even when there=E2=80=99s no crowd, we still=
 act as our own audience, often as the harshest critic. In every interactio=
n, we=E2=80=99re making a decision about which identity to bring forward, c=
onsciously or not. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"> Underneath all of this is the hunger for role s=
upport: we want legitimacy and validation for the identity we=E2=80=99re tr=
ying to enact. And we don=E2=80=99t just want it from anyone; we want it fr=
om the right audience (i.e., your mum praising your art is loving, but it d=
oesn=E2=80=99t provide the same validation for =E2=80=98role support=E2=80=
=99 as a renowned artist=E2=80=99s praise). </p></td></tr><tr><td class=3D"=
dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:bre=
ak-word;"><p style=3D"mso-line-height-alt:150.0%;"> The problem is that rol=
e support is never fully secure. It can feel volatile and conditional. We c=
ontinue to work to =E2=80=9Cdramatise=E2=80=9D and stabilise the identity t=
hrough reinforcement, consistency, context, and repetition. </p></td></tr><=
tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:lef=
t;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> And whe=
n a performance collapses, when what we do clashes with the identity we=E2=
=80=99re trying to project, we =E2=80=98<a class=3D"link" href=3D"https://e=
linke47.insanefounder.com/ss/c/u001.j4Rj1Gp6oPkcUQgzSVnJQJXz2lRs80KGhtIeeid=
tRqOZGYdeaquFWs5odSLe3dJEK6WDnaXZjCAxpapBQuoWOT8ExUcmCZQAyG6zJCf0UMx-ayD6_4=
IKEytKdl0lBQBolLhPxLvUZrWarYT47yyMAhHz1WvTzWLFJ07XIwMIcnEILu3X8ZMfMKC-tr6zF=
1M1BKCFZFM9vGX9o95POK8uIELYoSK0cThhNyIOanNIeEe3aSGZ7miPWRIgXM5aTjP_MHp5tnFH=
3HUuElUEXFzRyQ/4o2/WDHIvYypQF-JxwOffmWFZw/h23/h001.GK3d-E25BE_1La3ScjoywL7w=
76uS8HKnHs_X7lqAvzM" target=3D"_blank" rel=3D"noopener noreferrer nofollow"=
><span>lose face</span></a>=E2=80=99: a painful conflict between the ideali=
sed self and the witnessed self, often felt as humiliation. In some cases, =
if the role support fails, we may abandon the identity altogether. </p></td=
></tr><tr><td align=3D"center" valign=3D"top" style=3D"font-size:0px;line-h=
eight:0px;padding:15px 0px 15px;" class=3D"dd"><table class=3D"j" role=3D"n=
one" width=3D"20%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=
=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td id=3D"what-=
does-it-mean-for-personal-bran" class=3D"dd" align=3D"left" valign=3D"top" =
style=3D"color:#000000FF;font-weight:400;padding:0px 15px;text-align:left;"=
><h3 style=3D"color:#000000FF;font-weight:400;mso-line-height-alt:125.0%;">=
What does it mean for personal branding</h3></td></tr><tr><td class=3D"dd" =
align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-w=
ord;"><p style=3D"mso-line-height-alt:150.0%;"> In=C2=A0<a class=3D"link" h=
ref=3D"https://elinke47.insanefounder.com/ss/c/u001.-kIcjpeJHNzH9vKmBPD3VgN=
vwu82YlrdYB5u8i8EHGKpAomNKTzPUhXXEeEToCA88vbBEyoLc_CcL43h4RofNiB6F4WunI7oLD=
hu3r-V6d86By1X6Gt03PmTJ-kvfOdTmFFV3Cr5T-rhvw2CtXMdMjdSvZl1TnxDhS8dZ3UxzyhQj=
n88XWisdorwFJzgsqubl41ozL6yM5Oohf-LJdcGQctJLUe66DARgm4gkDl4GWn8QwIJn8T-0JwL=
LsNCXU6aoucs0sFIDxZTBgJCjA4YCyC0PgTk96RBDeaY3vh4YNjr3nfX1gdb1bqrA9qr6AHZ/4o=
2/WDHIvYypQF-JxwOffmWFZw/h24/h001.tpIsh4c6q3EZ4DpM_4ZDvQO7EJH62UroxD8EscbZU=
qI" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>Frame Anal=
ysis=C2=A0(1974)</span></a>, Goffman writes, =E2=80=9CWhat is important is =
the sense he (a person or actor) provides them (the others or audience) thr=
ough his dealing with them of what sort of person he is behind the role he =
is in.=E2=80=9D </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"=
padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-li=
ne-height-alt:150.0%;"> That=E2=80=99s the uncomfortable takeaway for perso=
nal branding: your =E2=80=9Cbrand=E2=80=9D isn=E2=80=99t only what you inte=
nd. It=E2=80=99s the meaning people derive from your behaviour over time, t=
hrough repeated interactions. </p></td></tr><tr><td class=3D"dd" align=3D"l=
eft" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p s=
tyle=3D"mso-line-height-alt:150.0%;"> In Goffman=E2=80=99s world, interacti=
ons don=E2=80=99t have fixed meaning because meaning depends on shared agre=
ement - what the actor is trying to convey and what the audience believes t=
hey are seeing. So identity (or =E2=80=98personal brand=E2=80=99 in this ca=
se) is not something we =E2=80=98have=E2=80=99, but something we =E2=80=98d=
o=E2=80=99 or =E2=80=98express=E2=80=99, shaped in real time through role a=
nd interpretation. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"> This sounds somewhat ruthless, and it is often =
misread in two common ways. </p></td></tr><tr><td class=3D"dd" align=3D"lef=
t" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p sty=
le=3D"mso-line-height-alt:150.0%;"><b>Misread 1: So authenticity doesn=E2=
=80=99t exist?</b></p></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"> Self-presentation <a class=3D"link" href=3D"htt=
ps://elinke47.insanefounder.com/ss/c/u001.lx52RbnrgLTAoIl8gQTJ8qPMk80YLXmsg=
DMozOKszym4XifU0wEupqcAi-wpE8lXdDUPmp11tI7NG9abRt_6DKsnEUmPOHTxZ5H71kIxpw8I=
SC68CoGyt3EiA6vMOh-PecqFEpO6iJbrMqb1XlF7c2q-dQFS2yC8bZ_cQ4THlmQjffybQDQSwrO=
wy2OB9_qGvrArM8EfQlRG7fAPf6IcC6guLDrT54D6GBp5DIQ2_I0GOm-6sY39bCfYDrTBLvfFJu=
7mzSqEUY1extfBOUj8dBNM61icVor5Kya4nIOlMRY/4o2/WDHIvYypQF-JxwOffmWFZw/h25/h0=
01.IH6_sy57Sgq8LSJuHY5nbrG4YULYj6sKnSBGZvqjtwM" target=3D"_blank" rel=3D"no=
opener noreferrer nofollow"><span>isn=E2=80=99t the opposite of authenticit=
y.</span></a> It=E2=80=99s how the authentic values and authentic traits ar=
e expressed in social settings. You can have real values and real traits an=
d still manage how they=E2=80=99re communicated. </p></td></tr><tr><td clas=
s=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-brea=
k:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> The performance is=
n=E2=80=99t the opposite of the truth. It=E2=80=99s the translation of trut=
h into a social setting. </p></td></tr><tr><td class=3D"dd" align=3D"left" =
style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"><b>Misread 2: Impression management is man=
ipulation.</b></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"pa=
dding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line=
-height-alt:150.0%;"><a class=3D"link" href=3D"https://elinke47.insanefound=
er.com/ss/c/u001.w7DXvb9IPQH5IhaM22yU7n4pc1ya0-R8MlqNVL5qoas7uV0wMfE2WI1723=
Tl9KwkxjFf0EqVyE46e_GCPGA6WL1TSo3NF62Khocvx1ic_MDXp8XvNAFlEmWdDVeqertSv7_Dd=
A7Yesrx1FC0pHvAJA6DK8vxxv8uIWRi3CxYWGfhkeVsirb8pYiBH7CzCYDhxHcFAJ5B4q6aHRN4=
PbeZjRRj5O_pDMvLbo06h-7HwZQjskFiHMhO4rkJtY6lkg6ytJJ7yOjQdHs3NSAB79e0fA/4o2/=
WDHIvYypQF-JxwOffmWFZw/h26/h001.h-7PhsTTDc7zN2xBt3XscHtnYGe9GtkZfubDI7nxCL8=
" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>A major revi=
ew by Leary & Kowalski</span></a> broke down impression management into two=
 components: </p></td></tr><tr><td style=3D"padding-bottom:12px;padding-lef=
t:37px;padding-right:27px;padding-top:12px;" class=3D"ee"><div style=3D"mar=
gin-left:0px;" class=3D"edm_outlooklist"><ul style=3D"font-weight:400;list-=
style-type:disc;margin-bottom:12px !important;margin-top:12px !important;pa=
dding:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"mso-line-=
height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Impr=
ession motivation: why you care </p></li><li class=3D"listItem ultext"><p s=
tyle=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:b=
reak-word;"> Impression construction: how you build it </p></li></ul></div>=
</td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;tex=
t-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%=
;"> Rather than being unauthentic, it teaches us to be more strategic about=
 visibility. </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D=
"font-size:0px;line-height:0px;padding:15px 0px 15px;" class=3D"dd"><table =
class=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" cell=
padding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr>=
<tr><td id=3D"7-impression-management-tactics-for" class=3D"dd" align=3D"le=
ft" valign=3D"top" style=3D"color:#000000FF;font-weight:400;padding:0px 15p=
x;text-align:left;"><h3 style=3D"color:#000000FF;font-weight:400;mso-line-h=
eight-alt:125.0%;">7 impression management tactics for personal branding</h=
3></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;t=
ext-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.=
0%;"> If you=E2=80=99re starting from zero, impression management gives you=
 a practical roadmap. </p></td></tr><tr><td class=3D"dd" align=3D"left" sty=
le=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"=
mso-line-height-alt:150.0%;"> Instead of questioning yourself with: Who am =
I online? Try to execute: Which role am I committing to for the next 90 day=
s? </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 1=
5px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt=
:150.0%;"> It could be: </p></td></tr><tr><td style=3D"padding-bottom:12px;=
padding-left:37px;padding-right:27px;padding-top:12px;" class=3D"ee"><div s=
tyle=3D"margin-left:0px;" class=3D"edm_outlooklist"><ul style=3D"font-weigh=
t:400;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !i=
mportant;padding:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p style=
=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break=
-word;"> a builder who shares what I learn </p></li><li class=3D"listItem u=
ltext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;w=
ord-break:break-word;"> an operator who simplifies </p></li><li class=3D"li=
stItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-alig=
n:left;word-break:break-word;"> founder who documents experiments </p></li>=
</ul></div></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0=
px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height=
-alt:150.0%;"> A role is easier to perform consistently than a vague identi=
ty like =E2=80=9Cauthentic.=E2=80=9D It also reduces anxiety because you wo=
uldn=E2=80=99t feel the pressure to be universally legible. </p></td></tr><=
tr><td align=3D"center" valign=3D"top" style=3D"padding-bottom:20px;padding=
-left:15px;padding-right:15px;padding-top:20px; " class=3D"dd"><table role=
=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:=
0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"width:620p=
x;"><img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,fo=
rmat=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/186ec276-8d0=
0-46b5-8d41-08655c527c27/impression_management.png?t=3D1770838793" alt=3D""=
 height=3D"auto" width=3D"620" style=3D"display:block;width:100%;" border=
=3D"0"/></td></tr></table></td></tr><tr><td style=3D"padding-bottom:12px;pa=
dding-left:37px;padding-right:27px;padding-top:12px;" class=3D"ee"><div sty=
le=3D"margin-left:0px;" class=3D"edm_outlooklist"><ol start=3D"1" style=3D"=
list-style-type:decimal;margin:0px 0px;padding:0px 0px 0px 0px;"><li class=
=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;tex=
t-align:left;word-break:break-word;"> Ingratiation: being favored </p></li>=
</ol></div></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0=
px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height=
-alt:150.0%;"> Online, this is about being generous with attention: leaving=
 thoughtful comments, crediting people=E2=80=99s ideas, and showing you=E2=
=80=99re part of the community rather than above it. For example, instead o=
f =E2=80=9CGreat post,=E2=80=9D add one specific insight or a respectful co=
unterpoint that shows you actually enjoyed reading it. </p></td></tr><tr><t=
d style=3D"padding-bottom:12px;padding-left:37px;padding-right:27px;padding=
-top:12px;" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outlo=
oklist"><ol start=3D"2" style=3D"list-style-type:decimal;margin:0px 0px;pad=
ding:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"mso-line-h=
eight-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Intim=
idation: projecting power </p></li></ol></div></td></tr><tr><td class=3D"dd=
" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break=
-word;"><p style=3D"mso-line-height-alt:150.0%;"> Make your boundaries visi=
ble: what you won=E2=80=99t do, what you refuse to compromise on. A founder=
 example is posting your =E2=80=9Cno=E2=80=9D list (i.e. no misaligned clie=
nts, no vanity growth), and explaining the reasoning calmly. </p></td></tr>=
<tr><td style=3D"padding-bottom:12px;padding-left:37px;padding-right:27px;p=
adding-top:12px;" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm=
_outlooklist"><ol start=3D"3" style=3D"list-style-type:decimal;margin:0px 0=
px;padding:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"mso-=
line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;">=
 Exemplification: signaling integrity </p></li></ol></div></td></tr><tr><td=
 class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word=
-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> This is when =
you present yourself as principled and disciplined. For personal branding, =
it works when you show decisions that cost you something, like turning down=
 revenue that violates your values, or choosing quality over speed. </p></t=
d></tr><tr><td style=3D"padding-bottom:12px;padding-left:37px;padding-right=
:27px;padding-top:12px;" class=3D"ee"><div style=3D"margin-left:0px;" class=
=3D"edm_outlooklist"><ol start=3D"4" style=3D"list-style-type:decimal;margi=
n:0px 0px;padding:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p style=
=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break=
-word;"> Supplication: eliciting support </p></li></ol></div></td></tr><tr>=
<td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;w=
ord-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Show vulne=
rability to invite support. For example, =E2=80=9CI=E2=80=99m stuck on this=
 problem; if you=E2=80=99ve solved it, I=E2=80=99d genuinely value your per=
spective,=E2=80=9D and then showing what you=E2=80=99ve tried so far. </p><=
/td></tr><tr><td style=3D"padding-bottom:12px;padding-left:37px;padding-rig=
ht:27px;padding-top:12px;" class=3D"ee"><div style=3D"margin-left:0px;" cla=
ss=3D"edm_outlooklist"><ol start=3D"5" style=3D"list-style-type:decimal;mar=
gin:0px 0px;padding:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p styl=
e=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:brea=
k-word;"> Assertiveness: confidence and clarity </p></li></ol></div></td></=
tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align=
:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Thi=
s is self-advocacy: state what you do, who it=E2=80=99s for, and why it mat=
ters, without over-explaining. A practical example is a weekly post that sh=
ares what you shipped, what you learned, and what you=E2=80=99re focused on=
 next, so people learn what you=E2=80=99re about through repetition. </p></=
td></tr><tr><td style=3D"padding-bottom:12px;padding-left:37px;padding-righ=
t:27px;padding-top:12px;" class=3D"ee"><div style=3D"margin-left:0px;" clas=
s=3D"edm_outlooklist"><ol start=3D"6" style=3D"list-style-type:decimal;marg=
in:0px 0px;padding:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p style=
=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break=
-word;"> Self-monitoring: adapting to the room </p></li></ol></div></td></t=
r><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:=
left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> It=
=E2=80=99s the ability to read context and adjust accordingly. Online, that=
 might mean changing tone across platforms, or pausing before posting when =
you=E2=80=99re emotionally distressed, so your brand isn=E2=80=99t affected=
 by your bad days. </p></td></tr><tr><td style=3D"padding-bottom:12px;paddi=
ng-left:37px;padding-right:27px;padding-top:12px;" class=3D"ee"><div style=
=3D"margin-left:0px;" class=3D"edm_outlooklist"><ol start=3D"7" style=3D"li=
st-style-type:decimal;margin:0px 0px;padding:0px 0px 0px 0px;"><li class=3D=
"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-a=
lign:left;word-break:break-word;"> Self-presentation: the overall image you=
 curate </p></li></ol></div></td></tr><tr><td class=3D"dd" align=3D"left" s=
tyle=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"> Bio, visuals, content themes, and what yo=
u consistently emphasize. If you=E2=80=99re starting from zero, keep it sim=
ple: a clear role in your bio, one pinned piece, and two repeatable content=
 formats so people know what to expect when they follow you. </p></td></tr>=
<tr><td align=3D"center" valign=3D"top" style=3D"font-size:0px;line-height:=
0px;padding:15px 0px 15px;" class=3D"dd"><table class=3D"j" role=3D"none" w=
idth=3D"20%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"cent=
er"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td id=3D"key-takeaways=
" class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#000000FF;font-=
weight:400;padding:0px 15px;text-align:left;"><h3 style=3D"color:#000000FF;=
font-weight:400;mso-line-height-alt:125.0%;">Key Takeaways</h3></td></tr><t=
r><td style=3D"padding-bottom:12px;padding-left:37px;padding-right:27px;pad=
ding-top:12px;" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_o=
utlooklist"><ul style=3D"font-weight:400;list-style-type:disc;margin-bottom=
:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li c=
lass=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px=
;text-align:left;word-break:break-word;"> Your personal brand is the meanin=
g people build from what you repeatedly show. </p></li><li class=3D"listIte=
m ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:lef=
t;word-break:break-word;"> =E2=80=9CPerformance=E2=80=9D doesn=E2=80=99t ha=
ve to mean pretending; it means presenting your value, competence, and goal=
s. </p></li><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:1=
50.0%;padding:0px;text-align:left;word-break:break-word;"> Start building w=
ith a role, not a persona. </p><p style=3D"mso-line-height-alt:150.0%;paddi=
ng:0px;text-align:left;word-break:break-word;"></p></li></ul></div></td></t=
r><tr><td class=3D"e" align=3D"left" valign=3D"top" style=3D"padding:15px 1=
5px 12px;"><h3 style=3D"">How&#39;s the depth of today&#39;s edition?</h3><=
/td></tr><tr><td class=3D"ee e " style=3D"padding:0px 15px 15px;"><div styl=
e=3D"margin-left:0px;" class=3D"edm_outlooklist"><ul style=3D"list-style-ty=
pe:disc;padding:0px 0px 0px 0px;margin:0px 0px;"><li class=3D"listItem ff" =
style=3D"list-style-type:disc;text-align:left;"><a href=3D"https://elinke47=
.insanefounder.com/ss/c/u001.gaaA1Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6STifKd=
0iQVY5n67Z-f27gSGgQTUlOSxiebolbjmsRW9v8NBLB8uTZX3Xus6x-Lk79CDZbG2nFxBjYSBSG=
Raq7-aCGgWmcW6KthumhXp_nN5qnf_IMlpry3PtvY49p9yhtpfksp__zxNKEaCwL8tPsesXHm5f=
-pxGWEzXCVQs9bEtBZO-0bGG57Qui-V5byEEyUJwS92ivzwRSxkDMhwHvR4VKKf4qixOpPv24p7=
OxGEIQCqU_j89Lhbb3jS6MgwqcGSYZWzytgoZzfthh8H87_7DB-H6KcvPlwSjeybxNCmn-q88NY=
YXyLYhnYqXv1Mru07ZRoUY8fpWjrhoD7bqcnAFaEX2E0AiT_GbFnBoWF-k3-Entk4i9YPRc405d=
rfCEaBftOC1GMH06OlqYngSPvPMLiYyATeFj9tGUGdzB-1GUgV6pHeqnOflOtas84M39eqeIlUK=
ciVuGbMA1CXFP2sXr8V1AOOfXQzEUTX5l1_dHrYcVWDsxDrbhpHe0CXPGEZTe8wUpwcVXeSJDVl=
NxpvpOKmJy8Q9Os2uO2IB6n3LcfHVq4xy_6if5D1UduEIvpX9DSGImMLipmZJA-wXMqWUpzgNp1=
AS1L8l7iD4kn1ALAwIpl5GwEZmbNt5Sfo2waXZj_Q6QI1fN1Ymwy-rBqOLpKnsX1xv5hmEHDPIm=
cV0jCxbTC7p-0kgxPCoqyhs0L8aaPioVNvlHzdaMqs4ZtdG0HnX_EmoO_NXHSiO9JRbwC854AeK=
Z6EAbWIKFvg-sCbBeowSS6OzyzDkyZTd6TXuANcVOj3p0rxDwhiUVq7gA6dGcsFf7WicWx9P8m-=
w4MUw2tdBZJc8K2TEBvpa1Ey3kSCe0PiS9N-1Ov6n5SYPCm_UkLHoDdkG1JVwPGKJ53MrxxpdYr=
0Mp9U3ui17jMwWbE1jFYnsmsgU8Smr59Kxxqz-MFDcHn2ebbgsze1jVMt_GB8o4kobtdx83pghG=
YJVY-PLWzqhu_cEnLswf94a7V_RkAamIashEeSoTqkLt-4/4o2/WDHIvYypQF-JxwOffmWFZw/h=
27/h001.RU5fspkCNydvcxcAcYFR81NCIt-EdK955SDcr3Ddofc">Just right =E2=9C=A8 -=
 Thoughtful, sharp, and easy to digest</a></li><li class=3D"listItem ff" st=
yle=3D"list-style-type:disc;text-align:left;"><a href=3D"https://elinke47.i=
nsanefounder.com/ss/c/u001.gaaA1Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6STifKd0i=
QVY5n67Z-f27gSGgQTUlOSxiebolbjmsRW9v8NBLB8uTZX3Xus6x-Lk79CACkpjPdptjKFel1nB=
heEnVHO_KBTdpRRnwUarmebJtBhiqsxAhC8dHWd6oxMASKwI8r3w3Pe12otugX2s7lOzwbltQeQ=
WR2waf0RgdDobyx7jixviVvbewThSsZbyWbT9-HcvpDuhoFcvrTCksrhcY75pC31gqQCZsVfcLm=
zyluCzJC_YWqxIMzAbqNjt8neT82ABKrKWugq6sUe6zoY6sTzg8l4L79TMu6FBhxi1I4DcvS0a5=
jn4X6IW3BCZvYTjfGvhGDlTc20ASJ-SPDTldpxSRFP7EOmG9P4VMBlNU0kZpJwr1t2LryVXo8uZ=
c9DL54R_f2zGNwwpUvqpl8RijS4vxtgHxCDC7uBf03uNFiEX-mTPxvhC5sgx2KCqe7_3ZIrKIFo=
kUaI4vJvZ9c5A0kDMEyZy6g-DIFROFFEsk56ohHpLo6QLkF5ltt3YT4dWYBzLe9R7etKDw4l1Rm=
KO3uNrWiMtrkDWCRxNpg39gH_9zxcwNaR9ECiE6vXALUJyBPpeAtPEKuLMttT_uR5CTYkX_dKnY=
JTpaHiwQHWZhqS7ULUcLjb-UYlMglN7cAswmE8_zLllQltmJU9a9T35azCSSS9gF0E0R6iKVz-O=
HJJsuun3QLC7pymYZUq4wbYcFsGT-gOVLZft9ftK1LajMBGp5315DxXQYLx1zdyL_T4mFLuuW_D=
6ta9tfKZMkDkQSgc9bwQRfjLQTb91g6y1mvud2VpzuNuRwoO1O1e7JYIWeKvbwq0uejndHesACW=
ZjdofV8qwJiB_6zk773kKI2B8M9pb0gQN6Vj8EhXVYjbWcVRii-pRmmvX8OpgbsRWB6aFCgmvqb=
hFdtthuZAWvZ9bvI8TtEXqTgaBkvqckhq0maB6lwGlkIEr_l2mVY-glgYLYRwn_vJSUQd2xxoCB=
UBNzRxuT23XbaSHAmqJIxxIK1ZKX7rxbPSt3SjmBoSYc/4o2/WDHIvYypQF-JxwOffmWFZw/h28=
/h001.HJ6FcXUN3BQJHqaGn-4uw5brhZedlxZxsejeEydckc4">Not in depth enough =F0=
=9F=94=8E - Give me more insights & nuance</a></li><li class=3D"listItem ff=
" style=3D"list-style-type:disc;text-align:left;"><a href=3D"https://elinke=
47.insanefounder.com/ss/c/u001.gaaA1Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6STif=
Kd0iQVY5n67Z-f27gSGgQTUlOSxiebolbjmsRW9v8NBLB8uTZX3Xus6x-Lk79CCgzv-ALKIyXT5=
Js03K6BIY3JBXdU3ucfUFQlwvFtJKq6RRMda4qAI8aPLfhlxsRamZMYvEC-6xG0cu6nLIsp-Eba=
aVG_gRFULGrY1mKqJrupHkv0h0ofJUyO_kESOBoeJ_Tpkjk4gC0GG4kGDbMGQ1o7nh5q7A5_EPx=
LATKWn9wb9nhylSVrzLgzLNSJbuBjEnaP90EnbO7v5bGAR1R5_1ZBSeuJ2QVeMeiNxHYvpZvCar=
XfIvCl1L3_-J3-QcUJjxwbxRyLWwpYU82ZZ9bcJdX7OEa_dLuVfz6aNDHeZ_pf1PRd2gQkRAVcu=
_aEBLsmZevdvJNzdjxQb9fLF76uOIq1H8S_EWXTNsR8KfaBKnZrhwhkn03MIsuckKwzCdUcykJC=
x6UJciihEascg_BLbKiCzVgaKVnnOJ9qMouGBHd-sevN7HXyOFP7RH5mMJBaWRUPMsh9ZaOVeaH=
aIhu3_Kn0d0xys1WQL0F2jr4HJqQQZPzjlh_Ck2alfc1y3tiCiYC3UmRBf0DCojpWiiyUCVO1Xl=
2Vuj2yGe1PFIGY2OFaZsEivHOuQkhotKdmEPRtCstqOpuk7_qXWxAibKihR2gFFcu1DYmsN2vyP=
EPj7MmVSB7hPfMzYsIGGwo0xzzRUf5qZMySJenodB4TwNJghN2JWVHZRqdVEz_6R2aH-LrHtY2g=
XyS2BLfszBgj64BzOwN2368VyAL9n4CYi-6T1y9HiNYPioIo30Jycr3P3_McPCUQLpidI8Q5U1U=
QTEFzFoom5dhRP0WnBtAs2cDHzZVpbiZPOav7tEnxBgsElH7snD_MzMLZpKGKtX7t2i8Vtpc1Jy=
UdhStb__w5379GauapR5ViqctPqSuascjHaHTyZmdmpmo4gqnGUgrWs-omtKglnro5qTWSYoNwd=
zbZmmjAQnH2-pvlBLGP0LIhHUzRiKZIMGODwByiSfq16mNUI/4o2/WDHIvYypQF-JxwOffmWFZw=
/h29/h001.ExmIYcuzy7-BRfhVqrm-w-pjavtgojzWae2qANnG8w8">Too dense =F0=9F=92=
=A5 - I=E2=80=99d prefer lighter, quicker reads</a></li></ul></div></td></t=
r><tr><td align=3D"center" valign=3D"top" style=3D"font-size:0px;line-heigh=
t:0px;padding:15px 0px 15px;" class=3D"dd"><table class=3D"j" role=3D"none"=
 width=3D"20%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"ce=
nter"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td class=3D"dd" alig=
n=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;=
"><p style=3D"mso-line-height-alt:150.0%;"> As always, hit reply if somethi=
ng in here hits home. </p></td></tr><tr><td class=3D"dd" align=3D"left" sty=
le=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"=
mso-line-height-alt:150.0%;"> Until next week,<br>Lavena </p></td></tr><tr>=
<td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;w=
ord-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> P.S. <i>If=
 you want to get a founder feature about your own story, reply to this emai=
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rs, and marketers), click the button below. </i></p></td></tr><tr class=3D"=
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<tr><td align=3D"center" valign=3D"middle"><table role=3D"none" border=3D"0=
" cellspacing=3D"0" cellpadding=3D"0" style=3D"width:100%"><tr><td style=3D=
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ss=3D"btn"><a href=3D"https://elinke47.insanefounder.com/ss/c/u001.DwLoVmBo=
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XsHET3gicEGsXteDawkDpLf0gTzSu49NFhCmGTfh3nOipBTNB9mWZxdgU2GHptr_hvTFe_zL6SP=
4AFHOX4ZNJkE0kjAGVZuw3JyQG3nAmByz8LanrbwoAESYBuuBLkin1ztEEpxSCFd2p9RCWAWmv7=
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with us </a></td></tr></table></td></tr></table></td></tr><tr><td class=3D"=
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ak-word;"><p style=3D"mso-line-height-alt:150.0%;"><i>If you=E2=80=99re new=
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ding-right:15px;padding-top:14px;text-align:center;width:100%;word-break:br=
eak-word;" class=3D"dd"><table width=3D"100%" role=3D"none" border=3D"0" ce=
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ellspacing=3D"0" cellpadding=3D"0" style=3D"width:100%"><tr><td style=3D"ba=
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td></tr></table></td></tr><tr><td id=3D"insane-media-is-more-than-one-voice=
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weight:400;padding:0px 15px;text-align:left;"><h3 style=3D"color:#000000FF;=
font-weight:400;mso-line-height-alt:125.0%;">=E2=9C=A8 Insane Media is more=
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padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-li=
ne-height-alt:150.0%;"><i>Dive into our other newsletters - where psycholog=
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idden;"><img class=3D"rec__logo" height=3D"50" src=3D"https://media.beehiiv=
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over;border:0;" width=3D"50"/></div></td><td style=3D"display: inline-block=
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trategy. </div></td></tr><tr><td align=3D"center" colspan=3D"2" style=3D"te=
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platforms, grow audiences, and monetize with intention. </div></td></tr><tr=
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ver;border:0;" width=3D"50"/></div></td><td style=3D"display: inline-block;=
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