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Subject: We turned our growth playbook into a feature.
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Date: Wed, 18 Feb 2026 19:09:20 +0000
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--Fom8CjUnQZeuMEkddprpAA
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View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/ab98456a-20ab-4=
9d5-9335-af202f30c12e/Frame_2147229139.png?t=3D1771441244)=0ACaption: =0A=
=0AHey _DFTA_,=0A=0AWe just released our BIGGEST Averi feature yet.=0A=0A**=
Introducing **[_**The Strategy Map**_](https://app.averi.ai/sign-up)**.**=
=0A=0AView image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down=
,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/603f508b-=
7c1b-4761-96c5-bcd2de24ca8a/shorterstrategymap-ezgif.com-speed.gif?t=3D1771=
440717)=0ACaption: =0A=0A10 months ago, Averi's organic presence was basica=
lly zero. No rankings. No traffic worth mentioning. The kind of starting po=
int every startup knows too well.=0A=0AToday, we're at **1.68 million month=
ly **organic impressions. Site visitors are up **6,000%**.=0A=0ANot from ad=
 spend. Not from going viral. From a systematic content engine that compoun=
ds on itself every single month.=0A=0APeople kept asking how we did it =E2=
=80=94 so we turned the _exact workflow_ behind those numbers into a **prod=
uct feature**.=0A=0AView image: (https://media.beehiiv.com/cdn-cgi/image/fi=
t=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/=
file/17ba9ac4-4228-4f58-b42b-86993b9b0c60/Screenshot_2026-02-18_at_1.57.02_=
PM.png?t=3D1771441026)=0ACaption: =0A=0AThe Strategy Map is a visual, AI-po=
wered system inside [Averi](http://app.averi.ai) that organizes your entire=
 content strategy into a layered hierarchy =E2=80=94 from the big themes yo=
ur brand needs to own all the way down to individual articles ready to be d=
rafted.=0A=0AHere's the workflow:=0A=0A**Pillars =E2=86=92 Focus Areas =E2=
=86=92 Research =E2=86=92 Topics =E2=86=92 Sub-Topics =E2=86=92 Content**=
=0A=0AEvery layer gets more specific. Every click takes you closer to publi=
shed content. And every piece is backed by _**keyword research**_, _**compe=
titive data**_, and _**real-time analysis **_of what's actually ranking in =
your space.=0A=0ANo blank content calendars. No guessing what to write next=
. No strategy docs collecting dust in a Google Drive folder. Just a clear p=
ath from strategy to execution =E2=80=94 in one place.=0A=0AView image: (ht=
tps://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerro=
r=3Dredirect,quality=3D80/uploads/asset/file/f344ca0b-504b-4469-a253-a2523e=
2ce0f7/Screenshot_2026-02-18_at_1.56.05_PM.png?t=3D1771440971)=0ACaption: =
=0A=0A**Why this matters right now:**=0A=0ATopical authority =E2=80=94 the =
depth of your content coverage around a subject =E2=80=94 is now the strong=
est on-page ranking factor for Google. And AI platforms like ChatGPT and Pe=
rplexity are increasingly citing brands that have comprehensive, well-struc=
tured content ecosystems.=0A=0AThe Strategy Map builds exactly that. Every =
article you create strengthens the cluster around it. Rankings compound. Au=
thority deepens. And your content engine gets more powerful with every piec=
e you publish.=0A=0AThis is how modern content marketing actually works. No=
t more content. Better architecture.=0A=0AStart Executing Your Strategy Map=
 (https://app.averi.ai/sign-up)=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A=F0=9F=93=96=
** The Full Story**=0A=0AWe wrote the deep dive on the Strategy Map =E2=80=
=94 how we built it, why topical authority is the game now, what the resear=
ch says about AI search visibility, and exactly how the feature works layer=
 by layer.=0A=0AIf you want to learn more about the feature behind 1.68 mil=
lion monthly impressions, this is it.=0A=0A[**Read: The System Behind 1.68M=
 Monthly Impressions =E2=86=92**](https://www.averi.ai/blog/introducing-the=
-strategy-map-the-system-behind-1.68-million-monthly-impressions)=0A=0A=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=0A=0A=F0=9F=9A=80** Already on Averi?**=0A=0AYour Strategy =
Map is live. Your pillars are mapped. Log in and start building.=0A=0A[**Ex=
plore Your Strategy Map =E2=86=92**](https://app.averi.ai/sign-in)=0A=0A**N=
ew to Averi?**=0A=0ASign up and get your content pillars mapped in minutes.=
 The Strategy Map builds your content engine from day one =E2=80=94 no blan=
k pages, no guessing.=0A=0AWe can=E2=80=99t wait to see what you create.=0A=
=0A[**Start Your Content Engine =E2=86=92**](https://app.averi.ai/sign-up)=
=0A=0A=E2=80=93 ZC & The Averi Team=0A=0A=0A=E2=80=94=E2=80=94=E2=80=94=0A=
=0AYou are reading a plain text version of this post. For the best experien=
ce, copy and paste this link in your browser to view the post online:=0Ahtt=
ps://dont-feed-the-algorithm.beehiiv.com/p/introducing-the-strategy-map-fro=
m-averi
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normal;background-color:#FFFFFF;"><div role=3D"article" aria-roledescriptio=
n=3D"email" aria-label=3D"email_name" lang=3D"en" style=3D"font-size:1rem">=
<div style=3D"display:none;max-height:0px;overflow:hidden;"> Introducing th=
e Strategy Map =E2=80=94 from pillars to published. &#160;&#8204;&#160;&#82=
04;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&=
#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#16=
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160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204=
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0;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&=
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160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204=
;&#160;&#8204;&#160;&#8204; </div><table role=3D"none" width=3D"100%" borde=
r=3D"0" cellspacing=3D"0" align=3D"center" cellpadding=3D"0" class=3D"gg"><=
tr><td align=3D"center" valign=3D"top"><table role=3D"none" width=3D"670" b=
order=3D"0" cellspacing=3D"0" cellpadding=3D"0" class=3D"aa" style=3D"width=
:670px;table-layout:fixed;"><tr><td class=3D"bodyWrapper" align=3D"center" =
valign=3D"top" style=3D"padding:10px 5px 10px 5px;"><table role=3D"none" wi=
dth=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"cent=
er"><tr><td align=3D"center" valign=3D"top" style=3D"border-width:0px 0px 0=
px 0px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px 0=
px 0px;background-color:#FFFFFF;" class=3D"c"><table role=3D"none" width=3D=
"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><t=
r id=3D"header"><td style=3D"padding:15px 15px 0px 15px;"><div style=3D"pad=
ding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;"><tabl=
e role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" align=3D"center"><tr><td class=3D"f" align=3D"right" valign=3D"top">=
<p> February 18, 2026 </p></td></tr><tr><td><table role=3D"none" width=3D"1=
00%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr>=
<td><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cell=
padding=3D"0" align=3D"center" style=3D"border-top:1px solid #E5E7EB;border=
-bottom:1px solid #E5E7EB;padding-top:12px;padding-bottom:12px;margin-botto=
m:15px;margin-top:15px;"><tr><td align=3D"left" valign=3D"middle"><table ro=
le=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"left"=
><tr><td align=3D"left" valign=3D"middle"><table role=3D"none" border=3D"0"=
 cellspacing=3D"0" cellpadding=3D"0" align=3D"left"><tr><td align=3D"center=
" valign=3D"middle"><a href=3D"https://link.mail.beehiiv.com/v1/c/hxAyikVUw=
Db5QU5v81i1mIqx3oPTkUOcwyH7mJ7cxSRWBjU%2FNrFPRXUcT7I1%0AxzyrU1AsXFgqTZWz0fl=
AscUyaa1PUwHKdFdzVoP9TdGu6kJT60U%2FFuuCHuva%0ArYhkI%2B9%2Bi0juXknWtd4KJ4yKv=
45UWSQQ4X6eIGgGcyFLWBriDAPdBunUOlqC%0AnFLI0fl3%2FN2huzrSEFGpChXR2bYoSCCbBg%=
3D%3D%0A/7fbd9e51f44dffe2" style=3D"text-decoration:none; display:block;"><=
table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=
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x;"><img style=3D"display:block; width:100%; height:100%; max-width:18px; m=
ax-height:18px; object-fit: contain;" alt=3D"like" width=3D"18" height=3D"1=
8" border=3D"0" src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-=
down,format=3Dauto,onerror=3Dredirect,quality=3D80/static_assets/header/lik=
e.png"/></td></tr></table></a></td><td width=3D"8" style=3D"width:8px;">&nb=
sp;</td><td align=3D"center" valign=3D"middle"><a href=3D"https://link.mail=
.beehiiv.com/v1/c/C6SuLmvHGbSPG9x6ra7BMQ%2BGQ3ufBLErhOM5v%2FDy2x8SNiHsoQPEM=
M%2Fu2YYt%0AEcHipCgRof3ac1FY2gAJfgXOciyJsd4RyzvbzaRLZsLITm0qwGCrY2zJ2AdN%0A=
WbZC0KUS3fxhpIFGgUzVkc%2FxrgbRqilWZQDtJAv8Oz6cITfoLHU%3D%0A/c47945fb662d585=
0" style=3D"text-decoration:none; display:block;"><table role=3D"none" bord=
er=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=
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dius: 100%; width: 18px; height: 18px; padding: 8px;"><img style=3D"display=
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t: contain;" alt=3D"comment" width=3D"18" height=3D"18" border=3D"0" src=3D=
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rror=3Dredirect,quality=3D80/static_assets/header/comment.png"/></td></tr><=
/table></a></td></tr></table></td></tr></table></td><td align=3D"right" val=
ign=3D"middle"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadd=
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e"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" al=
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nOGHtH7XbbtLJpPxKCG0ob4R6%2Fa43nu4iuC%0ANnmO5j0sytOTxBqaZT0HYUymxdHD7U4HNkb=
lmmYa1KvxWAiZJ8jlcPOpBiYt%0AfMeS6Ad1DlfQZ%2FGrEISCgNNcZPqBxLyd%2BbQMNeimcY0=
7GDa%2FwIw%3D%0A/6a6b2a7146df4c3b" style=3D"text-decoration:none; display:b=
lock;"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0=
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er: 1px solid #E5E7EB; border-radius: 100%; width: 18px; height: 18px; padd=
ing: 8px;"><img style=3D"display:block; width:100%; height:100%; max-width:=
18px; max-height:18px; object-fit: contain;" alt=3D"share on facebook" widt=
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er/facebook.png"/></td></tr></table></a></td><td width=3D"8" style=3D"width=
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/link.mail.beehiiv.com/v1/c/QGXCwLota2uVZRu%2FFFTLlMYLNWbiEgqvq%2FS9L58m5b3=
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S1e4iBx%0AQs23h685b7GZ0mz75akvB%2Bt8Li01s5i9swrW2ctpCUrqx48U1mM%3D%0A/0a73f=
3ce3611cf8f" style=3D"text-decoration:none; display:block;"><table role=3D"=
none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr=
><td align=3D"center" valign=3D"middle" style=3D"border: 1px solid #E5E7EB;=
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td><td align=3D"center" valign=3D"middle"><a href=3D"https://link.mail.beeh=
iiv.com/v1/c/D%2Bo9g1sd4XvxQFu5ybwaxtSRE3N%2FXk0P9CaOACp2qwWVcJDn2G0rq4Y5ag=
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AzvR0F7Sr69H3FlVU7zXYAvLYPea%2BZuGWMCfvomQ%2Bsa78t5dqr88%3D%0A/77088a924e0f=
c5cc" style=3D"text-decoration:none; display:block;"><table role=3D"none" b=
order=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td al=
ign=3D"center" valign=3D"middle" style=3D"border: 1px solid #E5E7EB; border=
-radius: 100%; width: 18px; height: 18px; padding: 8px;"><img style=3D"disp=
lay:block; width:100%; height:100%; max-width:18px; max-height:18px; object=
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at=3Dauto,onerror=3Dredirect,quality=3D80/static_assets/header/threads.png"=
/></td></tr></table></a></td><td width=3D"8" style=3D"width:8px;">&nbsp;</t=
d><td align=3D"center" valign=3D"middle"><a href=3D"https://link.mail.beehi=
iv.com/v1/c/MpJ9cEpRCSz69PknFBDuWVCsFA1hbxQbDu6aqGzg%2BmGayYlJ6MCX20A0XRhI%=
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1VniOSMvkYOoz%2FTVIecfMIGNKJCJ3bjBJ%2FAqU8ngeWg%3D%0A/9a469eb779866b59" sty=
le=3D"text-decoration:none; display:block;"><table role=3D"none" border=3D"=
0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=3D"ce=
nter" valign=3D"middle" style=3D"border: 1px solid #E5E7EB; border-radius: =
100%; width: 18px; height: 18px; padding: 8px;"><img style=3D"display:block=
; width:100%; height:100%; max-width:18px; max-height:18px; object-fit: con=
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/tr></table></a></td></tr></table></td></tr></table></td></tr></table></td>=
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Fc2mx0HWBbyzGzPyt621F%2B%2BYQ%2BXzwLnoqfe3%2B73s1aG9Dnsu%0A9HGNdMienrwZs4p9=
7TyK2YjgbEyjdbDZ1io7ZyaWwUT223J3Iy8%2FjknYo8%2FG%0AfMj79jE72ErilqbHgWwZoh3w=
fpJ3ic8UThpfbQcM4%2BOSd3oiZVY3jq2q1Bt7%0Ah4tbPwxuQHXnmboSDF%2BSRHCoZni3lToY=
wyYBy4imSUz4nZyF4jiWFeytTU4J%0AZNtjpi3h4KmUBUGiO3ctI6bgqdSIIU4%2F5j0quPHelA=
g0lDPZ6MX3QeoOdxgR%0Af%2Bb6vB0CL2lYCLQtCbUdWDH9pCKHr3GTiegDbCUvbg97u7zNLiPJ=
Ye3UzVkD%0A3wqTFv99n4oDXSI71ul6jFqZk%2BHJcgVIl3AKwSCjYhfCa8FCubkIaiAVhrsT%0=
AOJEC8sgt7uQM6JFDd6wbN%2B2DZ6oTIQR8vKIYDqxm6ExYMMb%2BJvTWRsuAogy3%0AP1K7Ihx=
k32Q%3D%0A/f1c0bf89e0f1555a.gif" alt=3D"" width=3D"1" height=3D"1" style=3D=
"display:block;border:0;outline:0;"></div></td></tr></table></div></td></tr=
><tr id=3D"content-blocks"><td class=3D"email-card-body" align=3D"center" v=
align=3D"top" style=3D"padding-bottom:15px;"><table role=3D"none" width=3D"=
100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr=
><td align=3D"center" valign=3D"top" style=3D"padding-bottom:20px;padding-l=
eft:15px;padding-right:15px;padding-top:20px; " class=3D"dd"><table role=3D=
"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 a=
uto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"width:630px;"=
><img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/ab98456a-20ab-4=
9d5-9335-af202f30c12e/Frame_2147229139.png?t=3D1771441244" alt=3D"" height=
=3D"auto" width=3D"630" style=3D"display:block;width:100%;" border=3D"0"/><=
/td></tr></table></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"pad=
ding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-=
height-alt:150.0%;"> Hey <i>DFTA</i>, </p></td></tr><tr><td class=3D"dd" al=
ign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wor=
d;"><p style=3D"mso-line-height-alt:150.0%;"> We just released our BIGGEST =
Averi feature yet. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"><b>Introducing </b><a class=3D"link" href=3D"htt=
ps://link.mail.beehiiv.com/v1/c/weOEizJb5FCzXseidDmmlLhuzJcLD6rTt%2FJ7CoiCd=
2ok%2F7C1VCrlX5RBEeyT%0Ae%2FCwaNfturBvq7enaHnwDh9el9kKe92HKRozSNZsBbw8ErMFt=
0zogOku6FF6%0AFQ1%2BY88QNOfAXvwBNJmMfBs5cpKgdigGh%2B7c7g7mZP2wx5lF1Wc%3D%0A=
/0e0e1bb6d62df6e2" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><=
span><span style=3D"text-decoration:underline;"><b>The Strategy Map</b></sp=
an></span></a><b>.</b></p></td></tr><tr><td align=3D"center" valign=3D"top"=
 style=3D"padding-bottom:20px;padding-left:15px;padding-right:15px;padding-=
top:20px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0=
" cellpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center=
" valign=3D"top" style=3D"width:630px;"><img src=3D"https://media.beehiiv.c=
om/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=
=3D80/uploads/asset/file/603f508b-7c1b-4761-96c5-bcd2de24ca8a/shorterstrate=
gymap-ezgif.com-speed.gif?t=3D1771440717" alt=3D"" height=3D"auto" width=3D=
"630" style=3D"display:block;width:100%;" border=3D"0"/></td></tr></table><=
/td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text=
-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;=
"> 10 months ago, Averi&#39;s organic presence was basically zero. No ranki=
ngs. No traffic worth mentioning. The kind of starting point every startup =
knows too well. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"=
padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-li=
ne-height-alt:150.0%;"> Today, we&#39;re at <b>1.68 million monthly </b>org=
anic impressions. Site visitors are up <b>6,000%</b>. </p></td></tr><tr><td=
 class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word=
-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Not from ad s=
pend. Not from going viral. From a systematic content engine that compounds=
 on itself every single month. </p></td></tr><tr><td class=3D"dd" align=3D"=
left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p =
style=3D"mso-line-height-alt:150.0%;"> People kept asking how we did it =E2=
=80=94 so we turned the <span style=3D"text-decoration:underline;">exact wo=
rkflow</span> behind those numbers into a <b>product feature</b>. </p></td>=
</tr><tr><td align=3D"center" valign=3D"top" style=3D"padding-bottom:20px;p=
adding-left:15px;padding-right:15px;padding-top:20px; " class=3D"dd"><table=
 role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"ma=
rgin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"width=
:630px;"><img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-do=
wn,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/17ba9ac=
4-4228-4f58-b42b-86993b9b0c60/Screenshot_2026-02-18_at_1.57.02_PM.png?t=3D1=
771441026" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block;wi=
dth:100%;" border=3D"0"/></td></tr></table></td></tr><tr><td class=3D"dd" a=
lign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wo=
rd;"><p style=3D"mso-line-height-alt:150.0%;"> The Strategy Map is a visual=
, AI-powered system inside <a class=3D"link" href=3D"https://link.mail.beeh=
iiv.com/v1/c/aWM0Gdk1H4GUaGLy4IHtmFI%2Bm3JrdWBFLVO5hWxsCQbk%2FwvWp4r%2BKtKg=
Z7gO%0ArlauWAwNsW67HComRRkmf60mweGQSEJD8O%2Fkl655cXC2EPxze%2Bj6scYl7z4i%0AO=
N0K%2BE%2FEyDp40ZCBFjqIkrjwkFtzUs2ITmdMF77x0exYcO%2F7jZc%3D%0A/6c2b384fc9ec=
99d9" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>Averi</s=
pan></a> that organizes your entire content strategy into a layered hierarc=
hy =E2=80=94 from the big themes your brand needs to own all the way down t=
o individual articles ready to be drafted. </p></td></tr><tr><td class=3D"d=
d" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:brea=
k-word;"><p style=3D"mso-line-height-alt:150.0%;"> Here&#39;s the workflow:=
 </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15p=
x;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:1=
50.0%;"><b>Pillars =E2=86=92 Focus Areas =E2=86=92 Research =E2=86=92 Topic=
s =E2=86=92 Sub-Topics =E2=86=92 Content</b></p></td></tr><tr><td class=3D"=
dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:bre=
ak-word;"><p style=3D"mso-line-height-alt:150.0%;"> Every layer gets more s=
pecific. Every click takes you closer to published content. And every piece=
 is backed by <i><b>keyword research</b></i>, <i><b>competitive data</b></i=
>, and <i><b>real-time analysis </b></i>of what&#39;s actually ranking in y=
our space. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"paddi=
ng:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-he=
ight-alt:150.0%;"> No blank content calendars. No guessing what to write ne=
xt. No strategy docs collecting dust in a Google Drive folder. Just a clear=
 path from strategy to execution =E2=80=94 in one place. </p></td></tr><tr>=
<td align=3D"center" valign=3D"top" style=3D"padding-bottom:20px;padding-le=
ft:15px;padding-right:15px;padding-top:20px; " class=3D"dd"><table role=3D"=
none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margin:0 au=
to 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"width:630px;">=
<img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=
=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/f344ca0b-504b-44=
69-a253-a2523e2ce0f7/Screenshot_2026-02-18_at_1.56.05_PM.png?t=3D1771440971=
" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block;width:100%;=
" border=3D"0"/></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"l=
eft" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p s=
tyle=3D"mso-line-height-alt:150.0%;"><b>Why this matters right now:</b></p>=
</td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;tex=
t-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%=
;"> Topical authority =E2=80=94 the depth of your content coverage around a=
 subject =E2=80=94 is now the strongest on-page ranking factor for Google. =
And AI platforms like ChatGPT and Perplexity are increasingly citing brands=
 that have comprehensive, well-structured content ecosystems. </p></td></tr=
><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:l=
eft;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> The S=
trategy Map builds exactly that. Every article you create strengthens the c=
luster around it. Rankings compound. Authority deepens. And your content en=
gine gets more powerful with every piece you publish. </p></td></tr><tr><td=
 class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word=
-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> This is how m=
odern content marketing actually works. Not more content. Better architectu=
re. </p></td></tr><tr class=3D"btn_row"><td valign=3D"top" style=3D"padding=
-bottom:12px;padding-left:15px;padding-right:15px;padding-top:12px;text-ali=
gn:left;width:100%;word-break:break-word;" class=3D"dd"><table width=3D"100=
%" role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"=
margin:14px auto 14px auto;"><tr><td align=3D"left" valign=3D"middle"><tabl=
e role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tr><td st=
yle=3D"background-color:#030712;border-radius:8px;mso-padding-alt:12px 20px=
;" class=3D"btn"><a href=3D"https://link.mail.beehiiv.com/v1/c/agWxYejnt1Rm=
3i5o0enoID4XS7bmyh5pr5%2B8eEklrMWEuZEhBImwa8s%2Bmrc7%0AvJ06le7XRYNT2SFGs7DU=
CwzE3lXrcJRJ9OMVbxAOPj%2BBPX2Cn9kU6OOGcnxg%0A4FC1UyDmlhLaJ%2FZRqgnDjmRg%2BY=
NjZeGILHA5rkk%2FSt%2FJo4O1uVE%3D%0A/3012d69c37b8c7a8" target=3D"_blank" rel=
=3D"noopener noreferrer nofollow" style=3D"background-color:#030712;border-=
radius:8px;color:#FFFFFF;display:inline-block;font-family:'Verdana',Geneva,=
sans-serif;font-size:16px;font-weight:normal;line-height:18px;padding:12px =
20px;text-decoration:none;"> Start Executing Your Strategy Map </a></td></t=
r></table></td></tr></table></td></tr><tr><td align=3D"center" valign=3D"to=
p" style=3D"font-size:0px;line-height:0px;padding:30px 0px 30px;" class=3D"=
dd"><table class=3D"j" role=3D"none" width=3D"50%" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table=
></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;te=
xt-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0=
%;"> =F0=9F=93=96<b> The Full Story</b></p></td></tr><tr><td class=3D"dd" a=
lign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wo=
rd;"><p style=3D"mso-line-height-alt:150.0%;"> We wrote the deep dive on th=
e Strategy Map =E2=80=94 how we built it, why topical authority is the game=
 now, what the research says about AI search visibility, and exactly how th=
e feature works layer by layer. </p></td></tr><tr><td class=3D"dd" align=3D=
"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p=
 style=3D"mso-line-height-alt:150.0%;"> If you want to learn more about the=
 feature behind 1.68 million monthly impressions, this is it. </p></td></tr=
><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:l=
eft;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><a cla=
ss=3D"link" href=3D"https://link.mail.beehiiv.com/v1/c/9J9AVBNk2BXygsShgUH4=
4WGhHuSoYHL3w90jM9wxbYq8PWe6Q8MQropUg2TO%0A%2BPJilygYH%2BzP1LnNRoZpdmNwqHmS=
IOfuEk1pGdIWQN5IgaE0vCTWaTRrLRCJ%0Al61I%2Fs8wyTwFlW158q57f8Rj6ry303RKHhLliP=
ImGi6rp5xfwuo%3D%0A/1c39b126c4c2e9f5" target=3D"_blank" rel=3D"noopener nor=
eferrer nofollow"><span><b>Read: The System Behind 1.68M Monthly Impression=
s =E2=86=92</b></span></a></p></td></tr><tr><td align=3D"center" valign=3D"=
top" style=3D"font-size:0px;line-height:0px;padding:30px 0px 30px;" class=
=3D"dd"><table class=3D"j" role=3D"none" width=3D"50%" border=3D"0" cellspa=
cing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></t=
able></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15p=
x;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:1=
50.0%;"> =F0=9F=9A=80<b> Already on Averi?</b></p></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Your Strategy Map i=
s live. Your pillars are mapped. Log in and start building. </p></td></tr><=
tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:lef=
t;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><a class=
=3D"link" href=3D"https://link.mail.beehiiv.com/v1/c/NlezPeZwZFFuqwKw9ecXt0=
MQFd%2BR79jnuPhZrhMk708r32PYbixiNAVcMTlt%0AmDnUGnZmOqRUekXdm01S1DRugHHbTVni=
O65zCYPkULYquzqcLxWkh0Sj0nrz%0ALOwGeI6Nu4UpmLkG9d%2FO7W3XmK75FgefxiRxoTDsO8=
i%2BMqwJjmY%3D%0A/072a762357df5526" target=3D"_blank" rel=3D"noopener noref=
errer nofollow"><span><b>Explore Your Strategy Map =E2=86=92</b></span></a>=
</p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px=
;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:15=
0.0%;"><b>New to Averi?</b></p></td></tr><tr><td class=3D"dd" align=3D"left=
" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p styl=
e=3D"mso-line-height-alt:150.0%;"> Sign up and get your content pillars map=
ped in minutes. The Strategy Map builds your content engine from day one =
=E2=80=94 no blank pages, no guessing. </p></td></tr><tr><td class=3D"dd" a=
lign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wo=
rd;"><p style=3D"mso-line-height-alt:150.0%;"> We can=E2=80=99t wait to see=
 what you create. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"><a class=3D"link" href=3D"https://link.mail.beeh=
iiv.com/v1/c/ZbZuYsWUHyKwbFE%2B0ve0e6GckGDaQ606epu2iCsLAHLkTlEmc5HA79O2e9eC=
%0A5b%2FG3n5mgOSHOz5zdiyzX50YcEmLPbsZdEaHLfof8kIenG%2FVLfykdCAr%2F21u%0AN8o=
Nu%2FOej20Fxds%2B2Anq9DikNQuIQ9Tr5vMhuXaL4jAyy8vt690%3D%0A/34d6b02a86988b18=
" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span><b>Start You=
r Content Engine =E2=86=92</b></span></a></p></td></tr><tr><td class=3D"dd"=
 align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-=
word;"><p style=3D"mso-line-height-alt:150.0%;"> =E2=80=93 ZC & The Averi T=
eam </p></td></tr></table></td></tr></table></td></tr><tr><td align=3D"cent=
er" valign=3D"top"><table role=3D"none" width=3D"100%" border=3D"0" cellspa=
cing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td><tr><td class=3D"b" a=
lign=3D"center" valign=3D"top" bgcolor=3D"#030712" style=3D"padding:0px 0px=
 0px 0px;border-style:solid;border-width: 0px 0px 0px 0px;border-color: #FF=
FFFF;border-bottom-left-radius:10px;border-bottom-right-radius:10px;"><tabl=
e role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" align=3D"center"><tr><td align=3D"center" valign=3D"top" bgcolor=3D"=
#030712" style=3D"padding:12px"><table role=3D"none" width=3D"100%" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td><span s=
tyle=3D"padding-left:1px;"></span></td><td align=3D"center" valign=3D"middl=
e" width=3D"75" style=3D"width:75px;"><a href=3D"https://link.mail.beehiiv.=
com/v1/c/3RMYmFuTelQHJrK2BsbI0BS8PsHF9zTcyhzDY818DA7DPujVQPlzZdbJRtgx%0AoPi=
p9ncrJvlqPT%2B0r8nHl8D5XpgIqrCBIcDIFB1CR09YWz1kjh459pBcvziB%0AReEsFxySgkS5z=
CqgqUaQF%2Fiy3fgGB1f4SEFfUKX3LtXYu%2B2y%2FpU%3D%0A/be31a4cd19e7690f" style=
=3D"text-decoration:none;"><img width=3D"22" height=3D"22" alt=3D"in" borde=
r=3D"0" style=3D"display:block;max-width:22px;color:light" src=3D"https://m=
edia.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dred=
irect,quality=3D80/static_assets/linkedin_light.png"/></a></td><td><span st=
yle=3D"padding-left:1px;"></span></td></tr></table></td></tr><tr><td height=
=3D"10" style=3D"line-height:1px;font-size:1px;height:10px;"> &nbsp; </td><=
/tr><tr><td class=3D"w" align=3D"center" valign=3D"top" style=3D"padding:15=
px 15px 15px 15px;"><table role=3D"none" width=3D"100%" border=3D"0" cellsp=
acing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=3D"center" val=
ign=3D"top"><p style=3D"font-family:'Verdana',Geneva,sans-serif;color:#FFFF=
FF!important;"> Update your email preferences or unsubscribe <a class=3D"li=
nk" href=3D"https://link.mail.beehiiv.com/v1/c/wOxRpVuReDCdiHQTA5ZcPzKCvR3Y=
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