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Date: Tue, 24 Feb 2026 15:58:00 GMT
From: GWI <ideas@gwi.com>
Reply-To: ideas@gwi.com
To: alvarochf@traceseis.com
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Subject: Your February news round-up
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Including 2026 Oscar predictions, attitudes to gambling and much more=E2=80=
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hYPW6NCvsx4Z_VL-W2pKsGG7q2HnVW1BxnPR2GlXwmW6rS3dC36WdR4W4gvGSx7nnSRDW1k2C2F=
49QlbGW6h7sJV6c3S68W6xcq_51lVMyCW7-BhQc9449gQN4HssdS3WwjGW8l1wzR1V8fDsW5y1x=
R47zWGzwW6vlpSm2KtGKsW3Dq7gK8yMbpcW8J5g5W86krDWW7k_q_R4Hw18BN6jK5vcsfLS2W2D=
34By8smF56W499cLt1fsTHZW3ClcjK49HS13W4xjqMc60mZ5RW8Vb7-k2kpZKcW3d6HQw50R5Mn=
W6sN5nC42Y1nGW8fN1Yq1KFFbSW86KWlk2YXrBzW3bnKk05ppd4MW2LM3tP1mSDTTW4z6pN75bR=
T5GW2zSNLf2y7sF2W6XVhXS3bqL6nW31NzmM8gxTRDf5N6ZKj04 )     February 2026

Everything happening across GWI, in one place

Hi Alvaro,

Here=E2=80=99s what=E2=80=99s new at GWI, from product updates to freshly p=
ublished insights, all designed to help you move faster.

Scroll down for details on:

- The latest GWI market reports waves
- Our webinar on 3 hidden marketing trends shaping 2026
- February Zeitgeist topics - covering gambling, modern relationships, upco=
ming holidays and much more!

GWI & platform updates

=F0=9F=8E=89 GWI Core Q4 2025 (https://insight.gwi.com/e3t/Ctc/T3+113/c1YzQ=
04/VWHH0Y3MY2F1W2hDZDR2q5lnYW1MKd8X5KXkdvN3fD2D83l5QzW7lCdLW6lZ3mGW2XMtZZ1t=
FPCdW3QTLVg6F-nthW4CR0cn8lmSmJMD9q-FR_TFPN8fJ6hR2DwsvW88p4F55zcM6nW1xHgS08Y=
-CkYW70M8W02mzYwbW50CqVl532n15W4RKsGs6ch0ltW5bpsn24CKf82W8QRRT66DPNZLW3P098=
z1ky-pDV1k4cc5VhNx_MWHZJZ2KKKDW8QQ2W34GYm9LW3v4_XK2jC_LHW8hc46z6y-RgPW3KRRD=
46DLCwFW3rfNXJ5SKzVSVgzttW5qVrxXW6Qf4Vz4ZmKNrW3vQtsZ4J97fwW6XlqLl6l6R1HdW7j=
0s04 ) - View Questionnaire (https://insight.gwi.com/e3t/Ctc/T3+113/c1YzQ04=
/VWHH0Y3MY2F1W2hDZDR2q5lnYW1MKd8X5KXkdvN3fD2D83l5QzW7lCdLW6lZ3lbW3GGlbd32fg=
61W4RFX9-57-lXKW6mdJ571DvDY9W5pM2R41tWNCVW6lF6jw4btKQqW74Dd836x-q4LW59yJmJ8=
HzDJQW4ZWyqQ17-bs0W8txnMd58LmrVN95T5p_LcF8wW3WW1mp4wHtj_W37PwNj68Ckd5W32Zdz=
M2g34JlN3D2hn0jv51GW29hHQq4lHGjrW2tV-NJ592ZQnW6cJL_24m7VxHW6HSd_J7flkg_W2sk=
SY-8VlQnwW6lRttq3bWvFcW8_3y1-6vkMstW26Qcz-6VC-h0W8XXWQ06NjgjkN8lgcTK8z4yWf8=
Nc9P804 )  =F0=9F=8E=89

Discover refined income segmentations in Turkey to better reflect the local=
 market =F0=9F=87=B9=F0=9F=87=B7, updated UEFA team coding in line with the=
 new competition format =E2=9A=BD=EF=B8=8F, and an expanded cities question=
 now including mobile respondents across seven markets. View more (https://=
insight.gwi.com/e3t/Ctc/T3+113/c1YzQ04/VWHH0Y3MY2F1W2hDZDR2q5lnYW1MKd8X5KXk=
dvN3fD2D83l5QzW7lCdLW6lZ3kGVSZ8Hn4JnjCQVJMQSz6S-LlWN3cqZhM-9yvBN40s68_szVpz=
W4GRXYR398lN6W6S3B7x8dh6P1W5CHvGL2rFdLnW89HQhj12BwWlN66zbBDjLDLBW3XYmS76r_g=
y0W31k4vp4v1VmsW8wrmZ-5VxCWjW4qvNq82SKsH1W22N56l30r9_KW4WJ43V4mZ7pPW4fRHhW6=
5YlDvN8kqQYwltx77VyCtr63zjzR5VKwxxL35LfmPW9b4tqV4gfYW3N7tZBBj2gDYlW48hvmr2q=
8_-YW5_ljxQ1m1XTDW57TRdK3bhzfcf4J3x4C04 )

=F0=9F=93=85 Check out our upcoming data release timings (https://insight.g=
wi.com/e3t/Ctc/T3+113/c1YzQ04/VWHH0Y3MY2F1W2hDZDR2q5lnYW1MKd8X5KXkdvN3fD2D8=
3l5QzW7lCdLW6lZ3mBW1SBGNl46t2gCW6T4XXF7Bhn6sW8BSpwm1m91kyVgTyF_4_SgLNW4yLD8=
W49vT-nW4fBTJM4_XrdkW7nLpsj6rQ3bjW8TWmXT35L3X7F8DgbS92wBRW4r3Wgg3vYxhHW5nwC=
hH6Dd367W2PHWgx6kHnSXW5WYwC53FW53LW7BHnZN5x3PDZW4Ptwc87f1g3CW7L_lt-1bVsbtW3=
HS5jh6nyMbmW7GM_Gf60cvS3W1d4t6T6X2WW4N3zlcPw41xF5W35bYyN1T9XLTW1j7cJg2WFYsL=
N10zgxbRvwlrW51hLbB89rcZNf4fgpWd04 ) . Please contact us if you would like =
to upgrade to access any additional data sets.

Trends & resources

Download now

=E2=9A=BD The 2026 World Cup audience playbook (https://insight.gwi.com/e3t=
/Ctc/T3+113/c1YzQ04/VWHH0Y3MY2F1W2hDZDR2q5lnYW1MKd8X5KXkdvN3fD2Cz3l5QzW69sM=
D-6lZ3pSW2JgKgK54_6V7W3FFh5L7t30-yW34b3Zd8mKzXjW8XGycJ8VD632W2dBR064bK01VW4=
Hd-hR7C03SVW2FsCXm6YQXSFW5t_Tyw1c3PpKW9kHqj_1zf5SVN3dh72VMn3btW7fGk-29fhjHs=
N8R3W8MKCrhHW67WQzf9cQS10W8QDMql1jTGCvW3J5C1V4zHKVsW87kCY92KFY25N1042vxJJHY=
fW6gzmst63NR-3W5hz6DC6Xr_lFW4MG9FP6F5TSTf2vVHKH04 ) reveals who World Cup f=
ans really are, what excites them, and how they plan to engage with the tou=
rnament.

Webinar

=F0=9F=9A=80 3 hidden marketing trends shaping 2026: a candid chat with Pin=
terest revealing shifting consumer behaviours. Watch now (https://insight.g=
wi.com/e3t/Ctc/T3+113/c1YzQ04/VWHH0Y3MY2F1W2hDZDR2q5lnYW1MKd8X5KXkdvN3fD2CT=
3l5QzW6N1vHY6lZ3lZW7L-R3Y6cS602V2S4Gn9h7lzjN3gkvkPmC5_3W6Xjggz2jJ92mW93cMDJ=
7GRQNmW7GW2pz5wwLxvW3Qxjhn6T_PBMW72N5g03NdMB2W5dlXrB2RK1CJN1Pdyqtjdm82W8HB8=
K55jljx2W60kzHp5DQDDSW5Jg95R1xrF5xW11nbx34pMw9cW1XBf8n1YdkN9W2XsXl940FQr_W7=
XPStr14WhV1W42Ksb68FPFGRW4TR6cr1rHJYLW6mt-tt54YX_-VJ87CV4xkF4tW5tl0N64cTHk1=
f7yhgBK04 )

Webinar

=E2=9C=A8 Agent Spark: Learn more about your human insights agent, now avai=
lable anywhere you work.

Watch now (https://insight.gwi.com/e3t/Ctc/T3+113/c1YzQ04/VWHH0Y3MY2F1W2hDZ=
DR2q5lnYW1MKd8X5KXkdvN3fD2Cz3l5QzW69sMD-6lZ3prW2QRr6w4341mTW62JJlB2HLZ1pW5r=
jKYt7jg_-2W5HyJ9K3QK4SsW6RF6XJ3gCNMYW4T8dSB1ZynwPVh9pV08zg9gPW6rdtts84P3vwW=
6SP2Dy8HL0t7W1vwvVB30sK9SW4P67CG6BR47rW3FKRDD8Stkz3W5QVtCv5mK2h9W3nkggK1Tsr=
VvW10TzCP93WQC8W1290Wd5mj39qW48D0Vt7Jlt0NW4XFgfs5T-803W47_W7T5-K87xW1PvWDs4=
J2wccf2kCL9g04 )

Chart of the month

AI may have huge long-term potential, but its day-to-day use is clustering =
around a small set of tasks. So what are people actually doing with it?

For now, AI is overwhelmingly an information tool. =E2=80=9CGathering infor=
mation=E2=80=9D ranks well ahead of every other use case. Despite frequent =
advice from AI evangelists not to =E2=80=9Ctreat it like Google (https://in=
sight.gwi.com/e3t/Ctc/T3+113/c1YzQ04/VWHH0Y3MY2F1W2hDZDR2q5lnYW1MKd8X5KXkdv=
N3fD2CT3l5QzW6N1vHY6lZ3pXW5F9k281-tG9NW6KttxM9dk12ZW8rlrL87FmF-nVqF30P3nmry=
YW613V155j1dpJW1dRzFz2VNxRtW1wzf4J8S6t8BW5h0BMf1_XtSKW7p3Zrd8GCDkLW8J_J2d38=
Jj0nW92KrPq4SVfXBVPnzCT1RMl6KW9bJ-JN5NcxgGW16p8fW6fY58hW3hmy4p3tNhCNW2T3Jgy=
972CMNW2XvQWy5ngvtTW1w_GmC188hzxW69McmV1JRYW2N4R3NfjTFMMbW3Vs5mf90XLFpW6q0m=
8W77pLYMf1Dg0sW04 ) =E2=80=9D, that=E2=80=99s exactly how most people are c=
urrently using it.

And then there=E2=80=99s advice. It=E2=80=99s a broad category, people are =
turning to AI for help through messy situations and=E2=80=A6situationships.

GWI Zeitgeist February 2026

Now available (https://insight.gwi.com/e3t/Ctc/T3+113/c1YzQ04/VWHH0Y3MY2F1W=
2hDZDR2q5lnYW1MKd8X5KXkdvN3fD2D83l5QzW7lCdLW6lZ3l5W8hcy4t2R34KYW6LtBv-6b0qY=
7W7cMvMS1V22SWW5Xd5wH7Z4DdDW8JDn426lqkCZW4wTc3F5YX_FlW4L8Pgg7yZTnZVKvJ205Ky=
hbfN15DGYDcpbyvW7Fg_sG3k5BdDW7-xsC-4x4XdrW80S_-z1VS0sPV34sRN7Flz7WW8D1bn936=
fYlVW7rT4Rn4mn1zsTVQB16MdfgRW1bFmr97kZ1BbW1zSyQ72zRmwkW8G1vyj7QcT01W420TGM6=
d3Q65Vbxwbz2wtN4bW1LkhNW57jz6XW7kMc3N56t1HhN1N8nGkNsVFPf6tk5Bv04 ) on the p=
latform, featuring:

=F0=9F=8F=86 2026 Oscars predictions

=F0=9F=8E=8A Upcoming holidays - Easter, Eid al-Fitr and Mother's day

=F0=9F=93=89 Spending, saving and debt

=F0=9F=A4=9D Prediction markets and areas of interest

=F0=9F=92=97 Relationships and modern love

Insights to start conversations =E2=9C=A8

=F0=9F=94=AE Traditional gambling has never just been about the payout; and=
 prediction markets, which turn lots of individual opinions into collective=
 forecasts, are no different: people are just as likely to take part to sta=
y informed as to make money (44% do).

=F0=9F=AB=82 Swiping culture suggests dating is all about looks, so you=E2=
=80=99d expect physical attraction (+31%) to be where singles have the bigg=
est edge over married people in what they want from a partner. It=E2=80=99s=
 actually communication skills (+36%), a sign many are thinking beyond the =
initial spark.

=F0=9F=92=B8 Debt consolidation - taking out a loan to pay off all existing=
 debts - is often seen as a last-ditch fix. Yet, 62% of those who say their=
 debt allows them to save more are considering doing it, versus 49% of thos=
e who save less because of it - proof some do it to get ahead, not catch up=
.

As always, feel free to reach out if you have any questions.

Until next month,

The GWI team

Help at your fingertips

Check our Resources page (https://insight.gwi.com/e3t/Ctc/T3+113/c1YzQ04/VW=
HH0Y3MY2F1W2hDZDR2q5lnYW1MKd8X5KXkdvN3fD2D83l5QzW7lCdLW6lZ3pPW6ss7ND5WKyxfW=
3j564w6l0ktKW638wcg17lR4MW4sCX1V4gJp6tW8vR7gc5YppRMW84k313909Bk_W1k19c73W9n=
d1W48_NsQ2pSrMPVNqpMG3Dvwv8W28DRhz6x1F_fW9g8X6L3l40tkW4k1Cpq4phYqDVRGqk_3Pm=
RfPVz6sf71Zw1CCN16mSPTKyqdgW1NYW1p3SmgCmW1bcrH35Jf06dW8yy9bL3rwkT8W1QZbzY39=
v_pPW8DxxLr7Z8ltrW4bk3Ps73sTYXW2BDZnc8s-73qW13PYnK6b-9p2W5C7_sK6-1BBqf5WF6d=
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j1Gy148YyMjW4MLBR82CdLMVN1GT4hYZQtrZW4vl1gJ2Jn9z7W4pWF1y8bqP3pW6VQ0FD6qCZ4x=
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Or, if you need a break from us, we get it. You can always

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=C2=AD =C2=AD
   =20
</div></div>
</div>
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    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
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  </div>
  <div id=3D"section_1771587065620" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; margin:0 auto; background-color:#ffffff" bgcolor=3D"#ffffff">
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    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
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    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:150px;">
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  <table role=3D"presentation" width=3D"150" cellpadding=3D"0" cellspacing=
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=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; w=
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r_module_16699762555082" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_c=
os_wrapper_type_module" style=3D"color: inherit; font-size: inherit; line-h=
eight: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"mo=
dule"><div id=3D"hs_cos_wrapper_module_16699762555082_mail_header_logo" cla=
ss=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style=
=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"logo"><a href=3D"https://insigh=
t.gwi.com/e3t/Ctc/T3+113/c1YzQ04/VWHH0Y3MY2F1W2hDZDR2q5lnYW1MKd8X5KXkdvN3fD=
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=3D"https://insight.gwi.com/hs-fs/hubfs/2020_theme/images/email/gwi-logo.pn=
g?width=3D146&amp;height=3D48&amp;upscale=3Dtrue&amp;name=3Dgwi-logo.png" c=
lass=3D"hs-image-widget " height=3D"auto" style=3D"outline:none; text-decor=
ation:none; height:auto; max-height:24px; max-width:73px; border-width:0px;=
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iv></td></tr></tbody></table>
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  <table role=3D"presentation" width=3D"450" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:450px">
<![endif]-->
<div id=3D"column_1771587065620_1" class=3D"hse-column hse-size-9">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; w=
ord-break:break-word; padding:10px 10px 10px 20px"><div id=3D"hs_cos_wrappe=
r_module_17715874682613" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_c=
os_wrapper_type_module" style=3D"color: inherit; font-size: inherit; line-h=
eight: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"mo=
dule"><div id=3D"hs_cos_wrapper_module_17715874682613_" class=3D"hs_cos_wra=
pper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: i=
nherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type=
=3D"widget" data-hs-cos-type=3D"rich_text"><p style=3D"text-align:right; fo=
nt-size:14px; line-height:175%" align=3D"right"><span style=3D"color: #0000=
00;"><a href=3D"https://insight.gwi.com/e3t/Ctc/T3+113/c1YzQ04/VWHH0Y3MY2F1=
W2hDZDR2q5lnYW1MKd8X5KXkdvN3fD2D85kvg8W7lCGcx6lZ3n1W8fqXRw25J3DYVmRWn32CWLp=
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xWfW25kDCF7xpgMGW7Lz5Lr3lMGGwW8j-j5W2M-qPJW2MVVvH25jZkFN2KRR_THdCncVZcXgj4Q=
l7GCW3fDKQv5vLlXFW6qZNqt15lFw8W8z889L5CyWsYW8P9CDP4BkSHsW95b5hL6NhL3gW6ncHR=
q4rDS5rW58cmFT61-7bHVs6SS-4L1vfnN4Z20bnR4Yt6W2BRLkl2c6xfrW5ZxVCH6wh61NW3xm7=
WQ39LYTnW8Gn27H5FSjxtW38LMPd1K0SBYW5M8_Rd2YgYTXW2q8TRq2LNccQW7Vv2V49htwH5W1=
3gxz84NRYXvW6Dlv0Q5jzr7SW1S1wK52t04QmW5H8MNS4sjZwHW6xV7wP29QF0bMvG2m38-8VxW=
8k52SV5bdy6jW3dGGfM8l5XXZW73BW0q11T5G5f6v3g_Y04" target=3D"_blank" style=3D=
"color:#ff0077; font-weight:bold" rel=3D"noopener" data-hs-link-id=3D"0" da=
ta-hs-link-id-v2=3D"dSncsGSu">View in browser</a>&nbsp; &nbsp; <span style=
=3D"font-weight: bold;">February 2026</span></span></p></div></div></td></t=
r></tbody></table>
</div>
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    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1669976255558" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; margin:0 auto; background-color:#ffffff" bgcolor=3D"#ffffff">
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    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:600px;">
<![endif]-->
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  <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"column_1669976255558_0" class=3D"hse-column hse-size-12">
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et" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"=
presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#191530; word-break:break-word;=
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        <img alt=3D"" src=3D"https://insight.gwi.com/hs-fs/hubfs/Round-up%2=
0banner%20(2).png?width=3D1160&amp;upscale=3Dtrue&amp;name=3DRound-up%20ban=
ner%20(2).png" style=3D"outline:none; text-decoration:none; max-width:100%;=
 font-size:16px" width=3D"580" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; word=
-break:break-word; padding:10px 10px 5px"><div id=3D"hs_cos_wrapper_module_=
17715875976665" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrappe=
r_type_module" style=3D"color: inherit; font-size: inherit; line-height: in=
herit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><ta=
ble role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D=
"vertical-align:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Helvetica, Arial, sans-serif;=
 color:#191530; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #EBF1FB;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #EBF1FB;wid=
th:580px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; word=
-break:break-word; padding:10px 20px 10px 10px"><div id=3D"hs_cos_wrapper_m=
odule_17715876164257" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_=
wrapper_type_module" style=3D"color: inherit; font-size: inherit; line-heig=
ht: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"modul=
e"><div id=3D"hs_cos_wrapper_module_17715876164257_" class=3D"hs_cos_wrappe=
r hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inhe=
rit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D=
"widget" data-hs-cos-type=3D"rich_text"><h2 style=3D"margin:0; font-size:16=
px; line-height:125%">Everything happening across GWI, in one place</h2></d=
iv></div></td></tr></tbody></table>
</div>
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    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"module_1669976470054" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
   =20
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; margin:0 auto; background-color:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:600px;">
<![endif]-->
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  <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"module_1669976470054_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; w=
ord-break:break-word; padding:5px 10px 10px"><div id=3D"hs_cos_wrapper_modu=
le_17715875928334" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wra=
pper_type_module" style=3D"color: inherit; font-size: inherit; line-height:=
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<table role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=
=3D"vertical-align:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Helvetica, Arial, sans-serif;=
 color:#191530; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #EBF1FB;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #EBF1FB;wid=
th:580px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; word=
-break:break-word; padding:30px 20px 10px 10px"><div id=3D"hs_cos_wrapper_m=
odule_16699764700059" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_=
wrapper_type_module" style=3D"color: inherit; font-size: inherit; line-heig=
ht: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"modul=
e"><div id=3D"hs_cos_wrapper_module_16699764700059_" class=3D"hs_cos_wrappe=
r hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inhe=
rit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D=
"widget" data-hs-cos-type=3D"rich_text"><p style=3D"line-height:175%">Hi Al=
varo,</p></div></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; word=
-break:break-word; padding:10px 20px 20px 10px"><div id=3D"hs_cos_wrapper_m=
odule_16969302213411" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_=
wrapper_type_module" style=3D"color: inherit; font-size: inherit; line-heig=
ht: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"modul=
e"><div id=3D"hs_cos_wrapper_module_16969302213411_" class=3D"hs_cos_wrappe=
r hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inhe=
rit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D=
"widget" data-hs-cos-type=3D"rich_text"><p data-start=3D"121" data-end=3D"2=
63" style=3D"line-height:175%">Here=E2=80=99s what=E2=80=99s new at GWI, fr=
om product updates to freshly published insights, all designed to help you =
move faster.</p>
<p dir=3D"ltr" style=3D"line-height:175%">&nbsp;</p>
<p dir=3D"ltr" style=3D"line-height:175%">Scroll down for details on:</p>
<ul style=3D"line-height:175%">
<li><span style=3D"font-weight: normal;">The</span><span style=3D"font-weig=
ht: bold;"> latest GWI market reports&nbsp;waves</span></li>
<li>Our<span style=3D"font-weight: bold;"> webinar on 3 hidden marketing tr=
ends shaping 2026</span></li>
<li><span style=3D"font-weight: normal;">February</span><span style=3D"font=
-weight: bold;"> Zeitgeist topics</span> - covering gambling, modern relati=
onships,&nbsp;upcoming holidays and much more!</li>
</ul></div></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; word=
-break:break-word; padding:10px"><div id=3D"hs_cos_wrapper_module_177158760=
82156" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d=
ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=
=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertica=
l-align:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Helvetica, Arial, sans-serif;=
 color:#191530; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #EBF1FB;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #EBF1FB;wid=
th:580px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
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    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1771433497330" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
   =20
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; margin:0 auto; background-color:#FFFFFF" bgcolor=3D"#FFFFFF">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#FFFFFF">
      <tr style=3D"background-color:#FFFFFF;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:600px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:600px">
<![endif]-->
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    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; w=
ord-break:break-word; padding:15px 10px"><div id=3D"hs_cos_wrapper_module_1=
6639449102749" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper=
_type_module" style=3D"color: inherit; font-size: inherit; line-height: inh=
erit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div=
 id=3D"hs_cos_wrapper_module_16639449102749_" class=3D"hs_cos_wrapper hs_co=
s_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"rich_text"><h1 style=3D"margin:0; font-size:24px; lin=
e-height:175%"><span style=3D"font-size: 24px; color: #000000;">GWI &amp; p=
latform updates</span></h1></div></div></td></tr></tbody></table>
</div>
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    </div>
  =20
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  <div id=3D"module_1663944910295" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
   =20
   =20
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th:600px; margin:0 auto; background-color:#ffffff; padding-top:10px" bgcolo=
r=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff">
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    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:600px;padding-top:10px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:600px">
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    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; w=
ord-break:break-word; padding:10px 10px 30px"><div id=3D"hs_cos_wrapper_mod=
ule_16679118855402" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wr=
apper_type_module" style=3D"color: inherit; font-size: inherit; line-height=
: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"=
><div id=3D"hs_cos_wrapper_module_16679118855402_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inheri=
t; font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"w=
idget" data-hs-cos-type=3D"rich_text"><p style=3D"line-height:175%">=F0=9F=
=8E=89 <a href=3D"https://insight.gwi.com/e3t/Ctc/T3+113/c1YzQ04/VWHH0Y3MY2=
F1W2hDZDR2q5lnYW1MKd8X5KXkdvN3fD2D83lYM-W7lCdLW6lZ3kPVJwXX06CBSyVW3QW8Kc1fn=
fsxW7Rvy2V4xXT7yW21jjQ-59TtbgN5MLXjDcnw20W1p8Gcw1RGrYfW82r5qP7PPgC0W6-clHw1=
-M8flW12l8Cb8bWG9ZW78QMMN7DBgp_W1xj1Ct7cbHg5W4Bswy02G__G_W2Wcp291W_TT2N2mFg=
sn4-SzQW4rgGWq3lhLgtW63zhc51WD3PsW8r7YSH4S39wZN2S8XMmWd6_YW6mHJsw8HhvS3W4hd=
Wzh6Pn9QwVYlb081xLdWvW7Nv7Mx3xzWYNW38nf6_4dffy6W5l7_238zKSBtf6snBFs04" styl=
e=3D"color:#ff0077" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"bTlpWM1C" t=
arget=3D"_blank"><span style=3D"font-weight: bold;">GWI Core Q4 2025</span>=
</a> - <a href=3D"https://insight.gwi.com/e3t/Ctc/T3+113/c1YzQ04/VWHH0Y3MY2=
F1W2hDZDR2q5lnYW1MKd8X5KXkdvN3fD2Ds3lYM-W7Y8-PT6lZ3mVW7b6w6l3wGlqlW4wM_Wx3R=
6MT0W5hJXRZ4svDbcW3HB9bt5R5D8YVnlBZ83Nsf6XVZlWSG2HjdW8W3N4HW21WTgTcW3zQJYG3=
rNtl0W3ZY1QW5wL0HdW7KLqC31FgzTKW82pLwL204Bc1W2QW1g327lJb6W1lyKCj6m4SJPV4N_Y=
s6fjf2cW1Srn8Q2dkVhGW2SJJ866dPt1bW7nkL-x21W097W5-RXGK2WNjzZW5Pf7tC1tRtX0W5T=
222j31l-grW4KG0ND1tlGVyW8-WgZz3FF9_dN4MjknqJY5_pW45PFDy8hCpnrW5Z6vX44wn81jW=
8sTgD54n03C3f7yZ24M04" rel=3D"noopener" style=3D"color:#ff0077" data-hs-lin=
k-id=3D"0" data-hs-link-id-v2=3D"nZjQzwkQ" target=3D"_blank">View Questionn=
aire</a>&nbsp;=F0=9F=8E=89</p>
<p dir=3D"ltr" style=3D"line-height:175%">Discover refined income segmentat=
ions in Turkey to better reflect the local market =F0=9F=87=B9=F0=9F=87=B7,=
 updated UEFA team coding in line with the new competition format =E2=9A=BD=
=EF=B8=8F, and an expanded cities question now including mobile respondents=
 across seven markets. <a href=3D"https://insight.gwi.com/e3t/Ctc/T3+113/c1=
YzQ04/VWHH0Y3MY2F1W2hDZDR2q5lnYW1MKd8X5KXkdvN3fD2Ds3lYM-W7Y8-PT6lZ3lhW8Bvzp=
L36vtC5W8QcpF17w-cjLW2-R0Nk3DxLj4W4DMMLQ2TZTFWW7rll391SDB-ZW6Pfdxg5djRJjN1Q=
W7-1fZ19jW60RT6F1wv3LvW3xn_WB7DKhF6V39VJ28HVwL8W1WLH-93tQ5ycN770ZQqgW0P8W89=
WkpC7QLD11W1rnYd71qKKH-W5vTCsq3cQrdnVrTyyX96PnDlW9kP22S1xWQrBW8sQSKB7wvDy6W=
1hKTZh52HJFDW7q7xZp292qj3W8qyqTg7Qc1wZVkcGGq10jDqhW5VfW9q8NNbF6W8TWGLX6B06B=
ZW4kjP0b6rP4gPW4mshyg9lbdY5f7q9n1F04" rel=3D"noopener" style=3D"color:#ff00=
77" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"+YgsxB09" target=3D"_blank"=
>View more</a></p>
<p dir=3D"ltr" style=3D"line-height:175%">&nbsp;</p>
<p dir=3D"ltr" style=3D"line-height:175%">=F0=9F=93=85 Check out our upcomi=
ng&nbsp;<a href=3D"https://insight.gwi.com/e3t/Ctc/T3+113/c1YzQ04/VWHH0Y3MY=
2F1W2hDZDR2q5lnYW1MKd8X5KXkdvN3fD2Ds3lYM-W7Y8-PT6lZ3pqW9kFSJ96JMRh_W1sllKH4=
-7RClN1Kn4ffWNQPwW8hH2RX2ksvS8W2N5j8t79CYSmMSWxm2t7Sz4W8m-dBS4cWpNTW6P7CPg9=
gCvTKW2YH_JR25kS6hW1wHtDz3DNRChW2tZRqG1JnpC5W5Q1z_w5H5bDDW607rhy469rf_W3w7C=
gZ96cvZ-Vxc7zb3d5-YQN1Wsc6TkMQftW3CcwrS84PsD_W36Yjvb4ZWnWnW2lK27D8DQZ0RW37t=
dP06p9m8MW3w69gc3wc8MqW75hBQj9kQGWXW8R_n9V423gg6W59W1P68PbRKvW2MtyT76rJ_fLW=
4VP8bm99yDbSf2TkT8C04" style=3D"color:#ff0077" data-hs-link-id=3D"0" data-h=
s-link-id-v2=3D"Qk2caKZV" target=3D"_blank">data release timings</a>. Pleas=
e contact us if you would like to upgrade to access any additional data set=
s.</p></div></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; word=
-break:break-word; padding:10px 10px 20px"><div id=3D"hs_cos_wrapper_module=
_17714337416286" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapp=
er_type_module" style=3D"color: inherit; font-size: inherit; line-height: i=
nherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><t=
able role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=
=3D"vertical-align:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Helvetica, Arial, sans-serif;=
 color:#191530; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #EBF1FB;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #EBF1FB;wid=
th:580px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
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    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
</div>
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<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
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  <div id=3D"section_1771433541528" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
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   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; margin:0 auto; background-color:#FFFFFF" bgcolor=3D"#FFFFFF">
   =20
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      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#FFFFFF">
      <tr style=3D"background-color:#FFFFFF;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:600px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:600px">
<![endif]-->
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    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; w=
ord-break:break-word; padding:15px 10px"><div id=3D"hs_cos_wrapper_module_1=
6958001013835" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper=
_type_module" style=3D"color: inherit; font-size: inherit; line-height: inh=
erit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div=
 id=3D"hs_cos_wrapper_module_16958001013835_" class=3D"hs_cos_wrapper hs_co=
s_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"rich_text"><h1 dir=3D"ltr" style=3D"margin:0; line-he=
ight:175%; font-size:28px"><span style=3D"font-size: 24px; color: #000000;"=
>Trends &amp; resources</span></h1></div></div></td></tr></tbody></table>
</div>
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<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1771517858294" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
   =20
   =20
      <div class=3D"hse-column-container hse-no-stack-row" style=3D"min-wid=
th:280px; max-width:600px; margin:0 auto; border-collapse:separate; display=
:table; width:100%; background-color:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" class=3D"hse-no-stack-row" width=3D"600=
" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:300px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"300" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:300px">
<![endif]-->
<div id=3D"column_1771517858294_0" class=3D"hse-column hse-size-6 hse-no-st=
ack" style=3D"display:table-cell; vertical-align:top; max-width:300px; widt=
h:50%">
  <div id=3D"hs_cos_wrapper_module_17715182248375" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;table-layout:fixed" data-hs-cos-ge=
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-wrapper" role=3D"presentation" width=3D"100%" cellpadding=3D"0" cellspacin=
g=3D"0">
  <tbody>
    <tr>
      <td align=3D"center" valign=3D"top" style=3D"font-family:Helvetica, A=
rial, sans-serif; color:#191530; word-break:break-word; text-align:center; =
padding:10px 20px; font-size:0px">
        <img alt=3D"" src=3D"https://insight.gwi.com/hs-fs/hubfs/2609%20-%2=
0Email%20hero%20-%20Winning%20at%20the%202028%20World%20cup%20-%20Misha%20e=
mail.png?width=3D520&amp;upscale=3Dtrue&amp;name=3D2609%20-%20Email%20hero%=
20-%20Winning%20at%20the%202028%20World%20cup%20-%20Misha%20email.png" styl=
e=3D"outline:none; text-decoration:none; max-width:100%; font-size:16px" wi=
dth=3D"260" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:300px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"300" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:300px">
<![endif]-->
<div id=3D"column_1771517858294_1" class=3D"hse-column hse-size-6 hse-no-st=
ack" style=3D"display:table-cell; vertical-align:top; max-width:300px; widt=
h:50%">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D"table-layout:fixed"><tbody><tr><td style=3D"f=
ont-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; wor=
d-break:break-word; padding:10px 10px 20px"><div id=3D"hs_cos_wrapper_modul=
e_17715178582941" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrap=
per_type_module" style=3D"color: inherit; font-size: inherit; line-height: =
inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><=
div id=3D"hs_cos_wrapper_module_17715178582941_" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit;=
 font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"wid=
get" data-hs-cos-type=3D"rich_text"><p style=3D"font-size:16px; line-height=
:175%; font-weight:bold">Download now</p>
<p style=3D"line-height:175%">=E2=9A=BD <a href=3D"https://insight.gwi.com/=
e3t/Ctc/T3+113/c1YzQ04/VWHH0Y3MY2F1W2hDZDR2q5lnYW1MKd8X5KXkdvN3fD2CT3lYM-W6=
N1vHY6lZ3m0W6pY0D12Rg82TW6b8zDm8HCDKZW6Qy9cS2Ldc-WVMvSf21FrvnzW16CDMD7bntZf=
W5t70-93JmXCrW81yDPk53KQb5W5Wtx0b62gnYCW2t8rlj96nV5TMJdxcXbn2kmW97jxWw6HqQ-=
NW5rHr2k43yRTTVszBjw231SFNW44sSbC8hZtLYW6PgZ7W1-FnzBW6FQz4G2996v_W3Pg7tr2NM=
Ny0W2bmvZM35JwbxW6QYnLr19X6MKW1rx1kh9dc7mCW8c0z2b1mMmLXW8SRR_81Dssfwf2hcFPH=
04" style=3D"color:#ff0077" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"uTl=
3xCUE" target=3D"_blank">The 2026 World Cup audience playbook</a> reveals w=
ho World Cup fans really are, what excites them, and how they plan to engag=
e with the tournament.&nbsp;</p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
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  <div id=3D"section_1771517841268" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
   =20
   =20
      <div class=3D"hse-column-container hse-no-stack-row" style=3D"min-wid=
th:280px; max-width:600px; margin:0 auto; border-collapse:separate; display=
:table; width:100%; background-color:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" class=3D"hse-no-stack-row" width=3D"600=
" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
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  <td valign=3D"top" style=3D"width:300px;">
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  <table role=3D"presentation" width=3D"300" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:300px">
<![endif]-->
<div id=3D"column_1771517841268_0" class=3D"hse-column hse-size-6 hse-no-st=
ack" style=3D"display:table-cell; vertical-align:top; max-width:300px; widt=
h:50%">
  <div id=3D"hs_cos_wrapper_module_17715179483062" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;table-layout:fixed" data-hs-cos-ge=
neral-type=3D"widget" data-hs-cos-type=3D"module"><table class=3D"hse-image=
-wrapper" role=3D"presentation" width=3D"100%" cellpadding=3D"0" cellspacin=
g=3D"0">
  <tbody>
    <tr>
      <td align=3D"center" valign=3D"top" style=3D"font-family:Helvetica, A=
rial, sans-serif; color:#191530; word-break:break-word; text-align:center; =
padding:10px 20px; font-size:0px">
        <img alt=3D"" src=3D"https://insight.gwi.com/hs-fs/hubfs/Webinar%20=
email%20image.png?width=3D520&amp;upscale=3Dtrue&amp;name=3DWebinar%20email=
%20image.png" style=3D"outline:none; text-decoration:none; max-width:100%; =
font-size:16px" width=3D"260" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
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  <td valign=3D"top" style=3D"width:300px;">
<![endif]-->
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  <table role=3D"presentation" width=3D"300" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:300px">
<![endif]-->
<div id=3D"column_1771517841268_1" class=3D"hse-column hse-size-6 hse-no-st=
ack" style=3D"display:table-cell; vertical-align:top; max-width:300px; widt=
h:50%">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D"table-layout:fixed"><tbody><tr><td style=3D"f=
ont-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; wor=
d-break:break-word; padding:10px 10px 20px"><div id=3D"hs_cos_wrapper_modul=
e_17689175608242" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrap=
per_type_module" style=3D"color: inherit; font-size: inherit; line-height: =
inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><=
div id=3D"hs_cos_wrapper_module_17689175608242_" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit;=
 font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"wid=
get" data-hs-cos-type=3D"rich_text"><p style=3D"font-size:16px; line-height=
:175%; font-weight:bold" dir=3D"ltr">Webinar</p>
<p dir=3D"ltr" style=3D"line-height:175%">=F0=9F=9A=80 <span style=3D"font-=
weight: normal;">3 hidden marketing trends shaping 2026:</span>&nbsp;a cand=
id chat with Pinterest revealing&nbsp;shifting consumer behaviours. <a href=
=3D"https://insight.gwi.com/e3t/Ctc/T3+113/c1YzQ04/VWHH0Y3MY2F1W2hDZDR2q5ln=
YW1MKd8X5KXkdvN3fD2D83lYM-W7lCdLW6lZ3m3W59RhCD5s3m5yW39kQD66_43TBW1D_C6K1Df=
m3xW5ZSk_d75SVyHW2Znc6H5n5trBW9lSjpx6wH7nkW3SMm4m4tz4WnW94Ml643n9VtsVQbMFs7=
d2dj-W95-CpD2Qk9QnW4W2whs4sx3bxW4NJmNw3VcHG0W7sBTh01VtVQwW2PC8tL70Hkd4W7xDb=
-11RG2ZZN7yplD6hYM2VW59C75t3wQsSfN4Q0X3fSLcpSW66G3VR3BGMcTW48Yp0C2mQdKHW7TJ=
D2Z5VxX0NV5Wct11W6bK7VnDky61pknm3W4c4tPF5mWZcdf7mbXQb04" rel=3D"noopener" s=
tyle=3D"color:#ff0077" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"e+PI3wdW=
" target=3D"_blank">Watch now</a></p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
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  <div id=3D"section_1771518001243" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
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   =20
      <div class=3D"hse-column-container hse-no-stack-row" style=3D"min-wid=
th:280px; max-width:600px; margin:0 auto; border-collapse:separate; display=
:table; width:100%; background-color:#ffffff; padding-bottom:20px" bgcolor=
=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" class=3D"hse-no-stack-row" width=3D"600=
" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:300px;padding-bottom:20px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"300" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:300px">
<![endif]-->
<div id=3D"column_1771518001243_0" class=3D"hse-column hse-size-6 hse-no-st=
ack" style=3D"display:table-cell; vertical-align:top; max-width:300px; widt=
h:50%">
  <div id=3D"hs_cos_wrapper_module_17715180012433" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;table-layout:fixed" data-hs-cos-ge=
neral-type=3D"widget" data-hs-cos-type=3D"module"><table class=3D"hse-image=
-wrapper" role=3D"presentation" width=3D"100%" cellpadding=3D"0" cellspacin=
g=3D"0">
  <tbody>
    <tr>
      <td align=3D"center" valign=3D"top" style=3D"font-family:Helvetica, A=
rial, sans-serif; color:#191530; word-break:break-word; text-align:center; =
padding:10px 20px; font-size:0px">
        <img alt=3D"" src=3D"https://insight.gwi.com/hs-fs/hubfs/MCP%20-%20=
Email%203.png?width=3D520&amp;upscale=3Dtrue&amp;name=3DMCP%20-%20Email%203=
.png" style=3D"outline:none; text-decoration:none; max-width:100%; font-siz=
e:16px" width=3D"260" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
</div>
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<!--[if (mso)|(IE)]></td><![endif]-->
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  <td valign=3D"top" style=3D"width:300px;padding-bottom:20px;">
<![endif]-->
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  <table role=3D"presentation" width=3D"300" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:300px">
<![endif]-->
<div id=3D"column_1771518001243_1" class=3D"hse-column hse-size-6 hse-no-st=
ack" style=3D"display:table-cell; vertical-align:top; max-width:300px; widt=
h:50%">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D"table-layout:fixed"><tbody><tr><td style=3D"f=
ont-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; wor=
d-break:break-word; padding:10px 10px 20px"><div id=3D"hs_cos_wrapper_modul=
e_17715180012434" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrap=
per_type_module" style=3D"color: inherit; font-size: inherit; line-height: =
inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><=
div id=3D"hs_cos_wrapper_module_17715180012434_" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit;=
 font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"wid=
get" data-hs-cos-type=3D"rich_text"><p style=3D"line-height:175%; font-weig=
ht:bold" dir=3D"ltr">Webinar</p>
<p dir=3D"ltr" style=3D"line-height:175%">=E2=9C=A8<span style=3D"font-weig=
ht: normal;"> Agent Spark: </span>Learn more about your human insights agen=
t, now available anywhere you work.</p>
<p dir=3D"ltr" style=3D"line-height:175%"><a href=3D"https://insight.gwi.co=
m/e3t/Ctc/T3+113/c1YzQ04/VWHH0Y3MY2F1W2hDZDR2q5lnYW1MKd8X5KXkdvN3fD2CT3lYM-=
W6N1vHY6lZ3p8W6nYXDb6Tw7PlW587-k644-3NhW8qw3zJ69vqMHW8qNFCr2CGLL-W3yXWY25C9=
CKZW5GQ4QR6l5VFyN4TJ737ZkrM5W68SnD83x8ckvW7Y6B4T4XytbtW8rSmJB6zW9PMW7JwVtN1=
Hs2vlW5W7f331RcnM9W6JpW77940gmxW34VqQz5nQmMDN69Twh93cLWQW1TQQmx5NN4x0W8T1_F=
y3swd2FW1-ZVnN7q5WgjW4sFnC-2SBJpRW6W5RpW6BghjRW3z_5-p2VHD37W6K0Shj2wnlCmf4v=
KYwq04" rel=3D"noopener" style=3D"color:#ff0077" data-hs-link-id=3D"0" data=
-hs-link-id-v2=3D"iSA69vYx" target=3D"_blank">Watch now</a></p></div></div>=
</td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"module_1688399828250" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
   =20
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; margin:0 auto; background-color:#ffffff; padding-top:20px" bgcolo=
r=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:600px;padding-top:20px;">
<![endif]-->
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  <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"module_1688399828250_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; w=
ord-break:break-word; padding:10px"><div id=3D"hs_cos_wrapper_module_168839=
98282191" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type=
_module" style=3D"color: inherit; font-size: inherit; line-height: inherit;=
" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table ro=
le=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"verti=
cal-align:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Helvetica, Arial, sans-serif;=
 color:#191530; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #EBF1FB;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #EBF1FB;wid=
th:580px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
</div>
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<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"module_1663945610655" class=3D"hse-section" style=3D"padding-l=
eft:10px; padding-right:10px">
   =20
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; margin:0 auto; background-color:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:600px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"module_1663945610655_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; w=
ord-break:break-word; padding:10px 10px 0px"><div id=3D"hs_cos_wrapper_modu=
le_16679127838699" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wra=
pper_type_module" style=3D"color: inherit; font-size: inherit; line-height:=
 inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module">=
<div id=3D"hs_cos_wrapper_module_16679127838699_" class=3D"hs_cos_wrapper h=
s_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit=
; font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"wi=
dget" data-hs-cos-type=3D"rich_text"><p style=3D"font-size:16px; line-heigh=
t:175%; font-weight:bold"><span style=3D"color: #de1b76;">Chart of the mont=
h</span></p></div></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_16639497890372" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#191530; word-break:break-word;=
 text-align:center; padding:0px 10px 20px; font-size:0px">
        <img alt=3D"" src=3D"https://insight.gwi.com/hs-fs/hubfs/FY2602_GL_=
IMG_OTD08_Chart.png?width=3D1160&amp;upscale=3Dtrue&amp;name=3DFY2602_GL_IM=
G_OTD08_Chart.png" style=3D"outline:none; text-decoration:none; max-width:1=
00%; font-size:16px" width=3D"580" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; word=
-break:break-word; padding:10px 10px 30px"><div id=3D"hs_cos_wrapper_module=
_16732828872581" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapp=
er_type_module" style=3D"color: inherit; font-size: inherit; line-height: i=
nherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><d=
iv id=3D"hs_cos_wrapper_module_16732828872581_" class=3D"hs_cos_wrapper hs_=
cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"rich_text"><p style=3D"line-height:175%">AI may hav=
e huge long-term potential, but its day-to-day use is clustering around a s=
mall set of tasks. So what are people actually doing with it?</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">For now, AI is overwhelmingly an information =
tool. =E2=80=9CGathering information=E2=80=9D ranks well ahead of every oth=
er use case. Despite frequent advice from AI evangelists not to =E2=80=9C<a=
 href=3D"https://insight.gwi.com/e3t/Ctc/T3+113/c1YzQ04/VWHH0Y3MY2F1W2hDZDR=
2q5lnYW1MKd8X5KXkdvN3fD2CT3lYM-W6N1vHY6lZ3kvW5gRzM33Ryn2lW8hVBw42CGF3WW7Fw5=
Y16gxxKCW2TKcTL3Ssp4dW5bL_7B2RQHsXW1qgsf22VTRW2W2tBWFx875qCfW1KWvFG3csS7DW8=
-tfC-3mSWbzW6B1Trw4DHMKFMHgC7csf1kwW4KTVDq3f1KY7W5x7LWS6KHL-8W2lJHkS4jXBNQW=
4QnDnk3tFBWPW4YXFC37C73S4N1W4bxS4HlqMW3tGT8X4v50PRW65X6998HRGDSW1HVNbC2lx_K=
2VX1HZq5sJYpPVWGyhK67_SyRf2l-5_z04" style=3D"color:#ff0077" data-hs-link-id=
=3D"0" data-hs-link-id-v2=3D"G2DeAhhn" target=3D"_blank">treat it like Goog=
le</a>=E2=80=9D, that=E2=80=99s exactly how most people are currently using=
 it.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">And then there=E2=80=99s advice. It=E2=80=99s=
 a broad category, people are turning to AI for help through messy situatio=
ns and=E2=80=A6situationships.</p></div></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; word=
-break:break-word; padding:10px"><div id=3D"hs_cos_wrapper_module_177151924=
47928" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d=
ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=
=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertica=
l-align:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Helvetica, Arial, sans-serif;=
 color:#191530; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #EBF1FB;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #EBF1FB;wid=
th:580px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1771433592267" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
   =20
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; margin:0 auto; background-color:#FFFFFF" bgcolor=3D"#FFFFFF">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#FFFFFF">
      <tr style=3D"background-color:#FFFFFF;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:600px;">
<![endif]-->
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  <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"column_1771433592267_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; w=
ord-break:break-word; padding:15px 10px"><div id=3D"hs_cos_wrapper_module_1=
66791279907110" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrappe=
r_type_module" style=3D"color: inherit; font-size: inherit; line-height: in=
herit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><di=
v id=3D"hs_cos_wrapper_module_166791279907110_" class=3D"hs_cos_wrapper hs_=
cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"rich_text"><h1 style=3D"margin:0; font-size:24px; l=
ine-height:175%" dir=3D"ltr"><span style=3D"color: #000000;">GWI Zeitgeist =
February 2026</span></h1></div></div></td></tr></tbody></table>
</div>
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  <div id=3D"section_1771426414335" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; margin:0 auto; background-color:#ffffff; padding-top:10px" bgcolo=
r=3D"#ffffff">
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    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
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<![endif]-->
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=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"column_1771426414335_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; w=
ord-break:break-word; padding:10px 10px 30px"><div id=3D"hs_cos_wrapper_mod=
ule_17714207697937" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wr=
apper_type_module" style=3D"color: inherit; font-size: inherit; line-height=
: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"=
><div id=3D"hs_cos_wrapper_module_17714207697937_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inheri=
t; font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"w=
idget" data-hs-cos-type=3D"rich_text"><p dir=3D"ltr" style=3D"line-height:1=
75%"><a href=3D"https://insight.gwi.com/e3t/Ctc/T3+113/c1YzQ04/VWHH0Y3MY2F1=
W2hDZDR2q5lnYW1MKd8X5KXkdvN3fD2Ds3lYM-W7Y8-PT6lZ3lmW3fhMVK6TT-VqW4RwRM81kJz=
YyN4hFFS_DH6b_W5DB6cw3cgJHHW6DC-dK5HkdgQW22xr2b57HG9gVlypPz72z32fW45BFWs1zv=
B3BW6RVQMf3QdXL3W5CfzSg30DRYKVGZDBH4n_6vRW1CKDD31f8bWlW1Ftyvl2NsxY8W1jzyzS9=
d9Sp7W1vYKnV4kywgQW6JSd3L192RwTW2DM6MC3F_6sZTSYTq51XY4ZW2sfcW18y8tNFN3GlbF9=
-_dWwW8TkS3c93-fsVW21sDBm2kPK--Vx7wkg3CKnJCW3QdQwm3yzHGQW3xBcrb1lL43XW7TqBB=
S30031Jf6L8nf204" style=3D"color:#ff0077" data-hs-link-id=3D"0" data-hs-lin=
k-id-v2=3D"2cHYPeDj" target=3D"_blank">Now available</a> on the platform, f=
eaturing:</p>
<p dir=3D"ltr" style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%; padding-left:40px" dir=3D"ltr">=F0=9F=8F=86 2=
026 Oscars predictions</p>
<p style=3D"line-height:175%; padding-left:40px" dir=3D"ltr">=F0=9F=8E=8A U=
pcoming holidays - Easter, Eid al-Fitr and Mother's day</p>
<p style=3D"line-height:175%; padding-left:40px" dir=3D"ltr">=F0=9F=93=89 S=
pending, saving and debt</p>
<p style=3D"line-height:175%; padding-left:40px" dir=3D"ltr">=F0=9F=A4=9D P=
rediction markets and areas of interest</p>
<p style=3D"line-height:175%; padding-left:40px" dir=3D"ltr">=F0=9F=92=97 R=
elationships and modern love</p></div></div></td></tr></tbody></table>
</div>
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    </div>
  =20
  </div>
  <div id=3D"section_1771426430998" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
   =20
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; margin:0 auto; background-color:#ffffff" bgcolor=3D"#ffffff">
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    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
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<![endif]-->
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  <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"column_1771426430999_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; w=
ord-break:break-word; padding:10px 10px 20px"><div id=3D"hs_cos_wrapper_mod=
ule_177142630479410" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_w=
rapper_type_module" style=3D"color: inherit; font-size: inherit; line-heigh=
t: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module=
"><div id=3D"hs_cos_wrapper_module_177142630479410_" class=3D"hs_cos_wrappe=
r hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inhe=
rit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D=
"widget" data-hs-cos-type=3D"rich_text"><p style=3D"line-height:175%; font-=
size:20px; font-weight:bold" dir=3D"ltr"><span style=3D"color: #000000;">In=
sights to start conversations =E2=9C=A8</span></p>
<p style=3D"line-height:175%">&nbsp;</p>
<p dir=3D"ltr" style=3D"line-height:175%">=F0=9F=94=AE Traditional gambling=
 has never just been about the payout; and prediction markets, which turn l=
ots of individual opinions into collective forecasts, are no different: peo=
ple are just as likely to take part to stay informed as to make money (44% =
do).<br><br>=F0=9F=AB=82 Swiping culture suggests dating is all about looks=
, so you=E2=80=99d expect physical attraction (+31%) to be where singles ha=
ve the biggest edge over married people in what they want from a partner. I=
t=E2=80=99s actually communication skills (+36%), a sign many are thinking =
beyond the initial spark.<br><br>=F0=9F=92=B8 Debt consolidation - taking o=
ut a loan to pay off all existing debts - is often seen as a last-ditch fix=
. Yet, 62% of those who say their debt allows them to save more are conside=
ring doing it, versus 49% of those who save less because of it - proof some=
 do it to get ahead, not catch up.</p></div></div></td></tr></tbody></table=
>
</div>
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    </div>
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left:10px; padding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; margin:0 auto; background-color:#ffffff; padding-top:10px" bgcolo=
r=3D"#ffffff">
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      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
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=3D"0" style=3D"width:600px">
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<div id=3D"column_1771433741634_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; w=
ord-break:break-word; padding:10px"><div id=3D"hs_cos_wrapper_module_177150=
98138571" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type=
_module" style=3D"color: inherit; font-size: inherit; line-height: inherit;=
" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table ro=
le=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"verti=
cal-align:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Helvetica, Arial, sans-serif;=
 color:#191530; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #EBF1FB;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #EBF1FB;wid=
th:580px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; word=
-break:break-word; padding:20px 10px"><div id=3D"hs_cos_wrapper_module_1771=
4337416287" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_ty=
pe_module" style=3D"color: inherit; font-size: inherit; line-height: inheri=
t;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=
=3D"hs_cos_wrapper_module_17714337416287_" class=3D"hs_cos_wrapper hs_cos_w=
rapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-=
size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" d=
ata-hs-cos-type=3D"rich_text"><h2 style=3D"margin:0; font-size:16px; line-h=
eight:175%; font-weight:normal">As always, feel free to reach out if you ha=
ve any questions.</h2>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Until next month,</p>
<p style=3D"line-height:175%">The GWI team</p></div></div></td></tr></tbody=
></table>
</div>
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    </div>
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left:10px; padding-right:10px">
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      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; margin:0 auto; background-color:#ffe8ee" bgcolor=3D"#ffe8ee">
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    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffe8ee">
      <tr style=3D"background-color:#ffe8ee;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:600px;">
<![endif]-->
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  <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"column_1771432345286_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; w=
ord-break:break-word; padding:15px 20px 10px"><div id=3D"hs_cos_wrapper_mod=
ule_17714324060816" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wr=
apper_type_module" style=3D"color: inherit; font-size: inherit; line-height=
: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"=
><div id=3D"hs_cos_wrapper_module_17714324060816_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inheri=
t; font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"w=
idget" data-hs-cos-type=3D"rich_text"><h1 style=3D"margin:0; line-height:17=
5%; font-size:28px">Help at your fingertips</h1></div></div></td></tr></tbo=
dy></table>
</div>
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    </div>
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left:10px; padding-right:10px">
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      <div class=3D"hse-column-container hse-no-stack-row" style=3D"min-wid=
th:280px; max-width:600px; margin:0 auto; border-collapse:separate; display=
:table; width:100%; background-color:#ffe8ee; padding-bottom:15px" bgcolor=
=3D"#ffe8ee">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" class=3D"hse-no-stack-row" width=3D"600=
" bgcolor=3D"#ffe8ee">
      <tr style=3D"background-color:#ffe8ee;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:200px;padding-bottom:15px;">
<![endif]-->
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  <table role=3D"presentation" width=3D"200" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:200px">
<![endif]-->
<div id=3D"column_1771432265390_0" class=3D"hse-column hse-size-4 hse-no-st=
ack" style=3D"display:table-cell; vertical-align:top; max-width:200px; widt=
h:33.33%">
  <div id=3D"hs_cos_wrapper_module_17714322710154" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;table-layout:fixed" data-hs-cos-ge=
neral-type=3D"widget" data-hs-cos-type=3D"module"><table class=3D"hse-image=
-wrapper" role=3D"presentation" width=3D"100%" cellpadding=3D"0" cellspacin=
g=3D"0">
  <tbody>
    <tr>
      <td align=3D"center" valign=3D"top" style=3D"font-family:Helvetica, A=
rial, sans-serif; color:#191530; word-break:break-word; text-align:center; =
padding:10px 20px; font-size:0px">
        <img alt=3D"" src=3D"https://insight.gwi.com/hs-fs/hubfs/Woman%20wi=
th%20lightbulb.png?width=3D320&amp;upscale=3Dtrue&amp;name=3DWoman%20with%2=
0lightbulb.png" style=3D"outline:none; text-decoration:none; max-width:100%=
; font-size:16px" width=3D"160" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
</div>
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<![endif]-->
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  <table role=3D"presentation" width=3D"400" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:400px">
<![endif]-->
<div id=3D"column_1771432265390_1" class=3D"hse-column hse-size-8 hse-no-st=
ack" style=3D"display:table-cell; vertical-align:top; max-width:400px; widt=
h:66.66%">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D"table-layout:fixed"><tbody><tr><td style=3D"f=
ont-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; wor=
d-break:break-word; padding:10px 25px 10px 20px"><div id=3D"hs_cos_wrapper_=
module_17714322940155" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos=
_wrapper_type_module" style=3D"color: inherit; font-size: inherit; line-hei=
ght: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"modu=
le"><div id=3D"hs_cos_wrapper_module_17714322940155_" class=3D"hs_cos_wrapp=
er hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inh=
erit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type=
=3D"widget" data-hs-cos-type=3D"rich_text"><p style=3D"line-height:175%">Ch=
eck our <a href=3D"https://insight.gwi.com/e3t/Ctc/T3+113/c1YzQ04/VWHH0Y3MY=
2F1W2hDZDR2q5lnYW1MKd8X5KXkdvN3fD2Ds3lYM-W7Y8-PT6lZ3l7W7lRjSP8vh29WW70-sD_9=
18HdlW30mLhZ8lKVlMW8hXFj91r6fmyW5WpvHb68dsYcW4J4TxP3NkK_7W3N1LSV6vXyyqW5MPQ=
ks6-PxstW4lq5-D5DLK1jW2wfKGj4m0XHhW908NGC8LcqgbN293wqz-nMFPW5XsK-D18W_VjW6M=
zYtC8HMGmhW19vbH33_wphCW8l8T0S5CkF2vN7NTyDNk8YyMW96T90j8Mj8JFW2j7yhz1vtrR0W=
4CN4Mp3pWHKdW3rDJR04ygk5NW73SjMk7_6j6gW2XS6Zs7m-dSkW5RGxrP1GwXCmW6lMp7f4Qv3=
svVR7xxZ3rNdXpdWmcJz04" style=3D"color:#ff0077" data-hs-link-id=3D"0" data-=
hs-link-id-v2=3D"BjsvxmQb" target=3D"_blank">Resources page</a> for trainin=
g materials, reports, data insights and more, visit our <a href=3D"https://=
insight.gwi.com/e3t/Ctc/T3+113/c1YzQ04/VWHH0Y3MY2F1W2hDZDR2q5lnYW1MKd8X5KXk=
dvN3fD2CT3lYM-W6N1vHY6lZ3pkW4kN9YF85dYg6W5H6Rtb3VDNqGN5-nQcskBTHkW7P6slW53Q=
ycWW7VK7r-2Pvc_2W8w0h5S420LhbW2dS68d3Lb7XrW90vFGT8mSTw0W3F-6351JBKkxW1rQw7x=
7gBsMvN8tBLhBF6SnqN2RZy7CnnqC8W7B8_7p4scnbnW7VxGTM8cBLx0W4cY_l162F3WnN4vT3R=
s8jN0cW6T8ggJ5w_ml7W8VS5Mg3_4XSTW13r3lm3H-wZ1W87vJ_450M2PLW8kn3t52j3zH7W7ww=
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