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From: Curious Creator <hi@curiouscreator.io>
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Subject: Create micro-yeses with the commitment-consistency principle
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^Hey there, Creator! I am ^_**[^Kenzi Wood^](https://curiouscreator.io/auth=
ors/ac54e6c1-e882-4b56-b825-517dd369a646?utm_source=3Dcuriouscreator.io&utm=
_medium=3Dnewsletter&utm_campaign=3Dthe-paradox-of-choice-options-are-the-e=
nemy&_bhlid=3Ded789211b67168eb986caf8a43d7628347dbaa7c)**_^. Thanks for tun=
ing in, and welcome if you're new to this corner of the internet. I never t=
ake your time and attention for granted, and I'm grateful you're here.^

## _TL;DR_

* _People want to act consistently with who they believe they are._

* _When they say =E2=80=9Cyes=E2=80=9D to something small (participating in=
 a poll, leaving a comment, joining a waitlist), they=E2=80=99re more likel=
y to say =E2=80=9Cyes=E2=80=9D to something bigger later._

* _That=E2=80=99s the commitment-consistency principle, and it turns micro-=
engagement into real momentum._

* =E2=9C=85_ The quick answer: Add one low-friction micro-ask, make it publ=
ic and written, follow up with a slightly bigger related offer within a wee=
k, and track what converts._

Now=E2=80=99s about the time when people conveniently start =E2=80=9Cforget=
ting=E2=80=9D about their New Year=E2=80=99s resolutions. =F0=9F=8E=86=F0=
=9F=A5=82 But that **slightly guilty twinge** you feel when you skip the gy=
m in mid-February isn=E2=80=99t really about discipline. It all comes down =
to psychology.

It=E2=80=99s called the **commitment-consistency principle**, and Dr. Rober=
t Cialdini popularized it in his book, _Influence: Science and Practice_. =
=F0=9F=91=A8=E2=80=8D=F0=9F=94=AC It=E2=80=99s **one of six principles that=
 shape persuasion** (alongside reciprocity, social proof, liking, scarcity,=
 and authority).

For creators, the commitment-consistency principle is rocket fuel. =F0=9F=
=9A=80 Because **if someone has already said =E2=80=9Cyes=E2=80=9D in a sma=
ll way, they=E2=80=99re far more likely to say =E2=80=9Cyes=E2=80=9D in a b=
igger way later.**

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

__**[Subscribe](https://curiouscreator.io/subscribe)**__** | **__**[Past es=
says](https://curiouscreator.io/)**__** | **__**[Let=E2=80=99s collaborate]=
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=E2=80=94=E2=80=94

## What is the commitment-consistency principle?

Once we commit to something, we feel pressure to behave consistently with t=
hat commitment.

Two forces cause us to behave this way:

1. **Personal consistency:** We want to see _ourselves_ as reliable and coh=
erent.

2. **Social consistency:** We want _others_ to see us as trustworthy and pr=
edictable.

Plus, consistency makes life easier! If we re-evaluate every decision from =
scratch, our brains would short-circuit.

So instead, **we rely on identity to make quick choices**=F0=9F=A4=94:

_=E2=80=9CI=E2=80=99m someone who does X.=E2=80=9D_

_=E2=80=9CI=E2=80=99m the kind of person who supports Y.=E2=80=9D_

_=E2=80=9CI already said yes to this, and I always keep my word.=E2=80=9D_

And here=E2=80=99s the kicker: **even when evidence suggests we=E2=80=99re =
wrong, we often double down just to stay consistent**.

Weird? Yes. Useful? Extremely.

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

## Why micro-yeses work

**Before someone buys** your course, joins your membership, or clicks =E2=
=80=9Ccheckout,=E2=80=9D **they usually do something smaller**, like:

* Vote in your poll

* Leave a comment

* Answer a question

* Join a waitlist

* Download a free guide

These are **micro-commitments**. Each action reinforces the idea that your =
content matters to them, and this is the kind of stuff they care about.

Since the brain loves alignment, when you offer something bigger later, the=
 decision feels less like a leap and more like a continuation of their enga=
gement with you.

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

## The anatomy of a strong commitment

Cialdini found that the most powerful commitments share three traits:

### =F0=9F=8C=901. Public

When people **declare something in front of others** (even just in your com=
ment section), the urge to follow through increases.

### =E2=9C=8D=EF=B8=8F2. Written

There=E2=80=99s something about **typing it out** that makes it more real t=
o our brains.

### =E2=9C=8B3. Voluntary

This part is crucial. If someone feels tricked or pressured, the commitment=
-consistency effect collapses (and trust evaporates with it).

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

## This can get manipulative, so be careful

Manipulation is never cute, even if it technically =E2=80=9Cworks.=E2=80=9D=
=F0=9F=99=85=E2=80=8D=E2=99=82=EF=B8=8F Commitment-consistency has a dark s=
ide, where brands use tactics like:

* **Foot-in-the-door:** Get a small yes, then make a huge ask immediately.

* **Low-ball:** Secure an agreement before revealing a bunch of fine print =
and

=E2=80=9Cgotchas.=E2=80=9D

* **Four walls:** Ask a chain of questions designed to force agreement.

Have you ever been promised a discount in-store, only to learn it=E2=80=99s=
 =E2=80=9Cmembers only=E2=80=9D at checkout? And suddenly you feel weirdly =
guilty putting the items back?

That recently happened to me at Bath & Body Works, and **I nearly bought th=
e items just to avoid the awkwardness of leaving empty-handed**. =F0=9F=A7=
=BC=F0=9F=AB=A7

That=E2=80=99s commitment-consistency at work, albeit in an icky way.

Don=E2=80=99t be icky. Use this principle ethically, with **respect for you=
r audience=E2=80=99s intelligence**.

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

## 5 tips to turn micro-yeses into real growth

Here=E2=80=99s how to ethically build momentum using the commitment-consist=
ency principle.

### 1. Start absurdly small

Your first ask should feel **almost effortless**. Offer options like:

* =E2=80=9CVote in this poll.=E2=80=9D

* =E2=80=9CComment YES if this resonates.=E2=80=9D

* =E2=80=9CTap the emoji that fits you.=E2=80=9D

* =E2=80=9CJoin the free 5-day challenge.=E2=80=9D

You=E2=80=99re not selling anything. You=E2=80=99re inviting followers to t=
ake a **low-friction action with a clear benefit**. =F0=9F=9A=AA

### 2. Make it identity-based

People fiercely protect their self-image, and **connecting your offerings t=
o that identity** can earn a micro-yes.

For example, instead of saying, =E2=80=9CBuy my productivity course,=E2=80=
=9D try, =E2=80=9CAre you the **kind of person** who wants to take control =
of your time?=E2=80=9D

### 3. Sequence your asks

This is where most creators drop the ball. They go from: Free post =E2=86=
=92 $997 offer. Yikes! **That=E2=80=99s like proposing marriage on the seco=
nd date.** It=E2=80=99s way too soon. =F0=9F=92=8D

Instead of a big, immediate ask, tier your asks over time, with each option=
 getting progressively closer to a sale. Something like:

1. Poll or comment

2. Free download

3. Email reply

4. Low-cost product

5. Core offer

Each step should feel like a natural extension of the previous one. **Think=
: Micro-yes =E2=86=92 medium-yes =E2=86=92 macro-yes.**

### 4. Make commitments visible

**Posting about an intention** increases the pressure to follow through.

If someone joins your challenge, encourage them to:

* Post about it on their own page

* Share their goal

* Comment their intention

### 5. Combine with other influence triggers

Persuasion isn=E2=80=99t a single lever. It=E2=80=99s a system. =E2=99=BB=
=EF=B8=8F

Remember how Doc Cialdini outlined **six influence triggers** in total? Com=
mitment-consistency is just one of them. It works best when you combine it =
with the five other principles, including:

1. **Social proof:** Show others who said yes. There=E2=80=99s a reason peo=
ple love reviews and testimonials!

2. **Reciprocity:** Deliver value before asking, like offering helpful free=
bies.

3. **Authority:** Back your content with expertise, like college degrees or=
 certificates.

4. **Scarcity:** Add gentle constraints when appropriate, like limited-time=
 deals.

5. **Liking:** Be someone people genuinely enjoy listening to. =F0=9F=A4=97

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

## Try this simple experiment

Here=E2=80=99s your move this week:

1. Add one **low-stakes micro-commitment** to your content.

2. Encourage followers to take **written, public action**. Asking them to l=
eave a comment is an easy way to do this.

3. Within 5=E2=80=937 days, follow up with a slightly bigger ask tied direc=
tly to that initial action.

For example:

* Day 1: =E2=80=9CComment GOALS if you want to build a consistent content h=
abit.=E2=80=9D

* Day 5: =E2=80=9CFor everyone who said GOALS, I=E2=80=99m opening 20 spots=
 in my 30-day content sprint.=E2=80=9D

Track comment volume, email signups, and conversion rates to see how the co=
mmitment-consistency effect shows up in your followers. =F0=9F=93=88

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
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=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
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8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160=
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&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204; </div><table role=3D"none" w=
idth=3D"100%" border=3D"0" cellspacing=3D"0" align=3D"center" cellpadding=
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none" width=3D"670" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" class=
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per" align=3D"center" valign=3D"top" style=3D"padding:10px 5px 10px 5px;"><=
table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" align=3D"center"><tr><td align=3D"center" valign=3D"top" style=3D"=
border-width:2px 2px 0px 2px;border-style: solid; border-color: #000000FF;b=
order-radius:10px 10px 0px 0px;background-color:#FFFFFF;" class=3D"c"><tabl=
e role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" align=3D"center"><tr id=3D"header"><td style=3D"padding:15px 15px 0p=
x 15px;"><div style=3D"padding-top:0px;padding-right:0px;padding-bottom:20p=
x;padding-left:0px;"><table role=3D"none" width=3D"100%" border=3D"0" cells=
pacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td class=3D"f" align=
=3D"right" valign=3D"top"><p> February 25, 2026 &nbsp; | &nbsp; <a href=3D"=
https://elink431.curiouscreator.io/ss/c/u001.cFR38JJHh3ApL2Gp-WmNeKM2QUmVmp=
_HudJEUXeo7_nfjEKnnv_qHV6_UE8UDRpMJoXc6VOYP2TY4jXKGA9_CxiqU7uupujPKRt0ao8UW=
iin0YEqpRRLKZ4yivzJlCd3lR9cXkzl3cyxCDsILpKzHVLL1MSNUKxCyYtWx4ncscVfGio4W3dE=
QGvQa31fnNROoODemTLTVsr6A4cuvVGYN0FVsDImEU2LEmpDlpaTYKfZdV6M7ZfrnymwN5i7ESW=
27yjnFBBY4WvXYnoS1nlOxq-XRFUuwQu7dcDUS1vp_Ml28mLUazg41SzqYbkudk9atUbIJs7gvu=
YQ-cWmp3SsYAAnY9owm7WsWiQLj_LJ3rZoNfGFPDYmMsA1k6dg4mFKy53s6MbtHIUEcyurfzgmp=
STOEixcx0XzS-BykOiXhhn116xGvRH_q2ufh_zhdbWKoe17RVE09zL3VeZg00sobM9U9UG5rAb-=
RdqqPvUMqpbEt95TrEKCjRG1su4Oc6mbtakH1Nu1oKOn10VygX9CYpI_GuDTuTi_8NgaEXYdpbM=
GGP2SvLHlI6Awci53magYjuHEYH7aBUg-jVzxxGD4z0HrNBcacBPm63k0BP2lLQof9jUoknbSoU=
urD7hRbB_sbpjesR5e1Tx2jdMpaNhda2zWqARxNgsKVjJ9FV5StiDbtl55JefF29nN_YC4gC3g3=
xEa5yGdEs9jqRPJpHu_LMLthylqe8XqH7Xi8FZG7pa0o-We1tRf21XQxy-d_jR6SgOifwU5xNRK=
fHx7YeHhPJXghtglr8MJIFkrC3RJxcQU0Gzf52aDMwcsVgdmqkFeB8s-VjVFITiNhQEXxGLlcNv=
8-axILKtEwua589-L5djnaL2o2JxemUhpp4NHEcIf7ILGgqEkBMLpI2fha5i72K57YFKgzaoDAb=
we7EuDypo/4og/tnxlKhutQgO9IGH_30RsBw/h0/h001.OaeyR5vC_GVaHtH5R7rmlS3jfXc6su=
IbZP8KCIFhsfA"><span class=3D"translation_missing" title=3D"translation mis=
sing: en.templates.posts.email.header.read_online">Read Online</span></a></=
p></td></tr><tr><td class=3D"dd" align=3D"center" valign=3D"top" style=3D"w=
idth:100%;text-align:center;"><table role=3D"none" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" align=3D"center" style=3D"margin:16px auto 16px; p=
adding: 0;"><tbody><tr><td style=3D"width:630px;padding: 0px 0px 0px 0px;te=
xt-align:center;"><a href=3D"https://elink431.curiouscreator.io/ss/c/u001.c=
FR38JJHh3ApL2Gp-WmNeKM2QUmVmp_HudJEUXeo7_miKMRbXoOnDvvySPO3hjD5czNhknHp2kJp=
T_cF48FMD6be6_e9apxvVzOjS_ZEBKkj41bepruphmcFyhX1mhhC5e_TK8JX3tquc-9F_Tnc7hl=
X61V8e9NKozHRJ3JDgxrJt73xoEwy1emnVGeUBxWLjaPJtGifiGaiRZ32hQZ4jR_IlMxrlPxPnC=
hjBJxVbOMjbiMGKYHrcBaT6yEzEWXnAodlv1ZNE2KbxY5owneKrhjwJCZ_CJbZgAIqT1U1zG2hn=
UnlfNlptOZdK4ceKxsPDwGFoNBIOei5bASxR5NGeYN99CJTb7_kNIcp2yn2LwRyx8YJSFjz2_up=
HDu7lQW8u9L8l0pKNGEsGUFtYD2X8ibRnRNGmnMyRUB-Z_bQxfB1OYAECjLBV-Ejstwhx6h_pUK=
mRuefqquT5OQ-WZhw7YOLlzv5phl4FVH1O9i0N6Dc1ULp2lHcKMrAJPItSy3ZNWjVbqyr_jWAlD=
tDnLn610JHAkZkBKddoIpP-yNZq30ox8_XKAmjNRNHTr1l7EloB0Mox1WXu-YCH4_c5nV97nhfl=
wJFrJVg9piGRxhYSeK8A0uf0I3FR0CH6Q51EbT8Xs-26AZMmBoxr4DYEPCw1cV30IVysSEJofS3=
vcUhOl8AgTeqlmKTMX9f-rJ4mmKHsuCy4MK2r3Cv1h2oqZaY245qub9i5fCaHdljr8m-0-WbomF=
2MwikOUpBDGCOumTXCEOtXursN7EBLIWXZhsS6FVNmfVBBtLHQTHtLQVLH_8VFLUm_qi_kHLOXU=
rrWJiUroo4gvjj_ixBvAJPtQxBFQ/4og/tnxlKhutQgO9IGH_30RsBw/h1/h001.CXQCROJUP1v=
uEWAjCmvGvXbX4KZijO7KwSKytHQ9FnE"><img alt=3D"" width=3D"630" height=3D"aut=
o" border=3D"0" style=3D"width:100%;height:auto;border:0;display:block;outl=
ine:none;text-decoration:none;margin:0 auto;" src=3D"https://media.beehiiv.=
com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=
=3D80/uploads/asset/file/98374b5e-787d-4704-b6bd-063c3d39fc7b/Newsletter_ba=
nners__14_.png?t=3D1753878273"/></a></td></tr></tbody></table></td></tr><tr=
><td class=3D"dd" align=3D"center" valign=3D"top" style=3D"padding:15px 0;"=
><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpad=
ding=3D"0" align=3D"center"><tr><td align=3D"center" valign=3D"top"><h1 sty=
le=3D"text-align:left;font-family:'Spectral',Georgia,Palatino,serif;font-we=
ight:400;font-size:32px;color:#2A2A2A;padding:2px 0;line-height:38px;"> Cre=
ate micro-yeses with the commitment-consistency principle </h1><p style=3D"=
text-align:left;font-family:'Karla',-apple-system,BlinkMacSystemFont,Roboto=
,sans-serif;font-weight:normal;font-size:20px;color:#3E3E3E;padding:5px 0;l=
ine-height:24px;"> Tiny agreements today shape tomorrow=E2=80=99s conversio=
ns. </p></td></tr></table></td></tr><tr><td align=3D"center" valign=3D"top"=
 class=3D"dd"><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" align=3D"center"><tr><td aling=3D"center" valign=
=3D"middle" class=3D"mob-stack"><table role=3D"none" border=3D"0" cellspaci=
ng=3D"0" cellpadding=3D"0" align=3D"left" class=3D"mob-stack" style=3D"widt=
h:100%;"><tr><td align=3D"left" valign=3D"middle" style=3D"padding: 5px 0px=
 5px 0px;"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" align=3D"left"><tr><td align=3D"center" valign=3D"middle"><img src=
=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,=
onerror=3Dredirect,quality=3D80/uploads/guest_author/profile_picture/ac54e6=
c1-e882-4b56-b825-517dd369a646/thumb_kenzi_wood.png" width=3D"40" alt=3D"" =
style=3D"display:block;max-width:40px;border-radius:50%;position:relative;b=
order:4px solid rgba(0,0,0,0) !important;left:-4px;box-sizing:content-box;z=
-index:10;" border=3D"0"/></td><td width=3D"5" style=3D"width:5px;">&nbsp;<=
/td><td align=3D"left" valign=3D"middle" class=3D"g" style=3D"position:rela=
tive;left:8px;width:100%;"><p style=3D"padding:0px;color:#2D2D2D;"> Kenzi W=
ood </p></td></tr></table></td></tr></table></td><td align=3D"left" valign=
=3D"middle" class=3D"mob-stack"><table role=3D"none" border=3D"0" cellspaci=
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align=3D"left" valign=3D"middle"><table role=3D"none" border=3D"0" cellspac=
ing=3D"0" cellpadding=3D"0" align=3D"left" style=3D"width:100%"><tr><td ali=
gn=3D"center" valign=3D"middle"><a href=3D"https://elink431.curiouscreator.=
io/ss/c/u001.J4v_RGFfiegdWF_9pe04nhUOw9y7gGF6UKQWH6o8BnxdQUM0Lnu7fB4wH0FCc9=
7LA7i1zf2cssKDEWNDF-GUeqok6xfWbU5sf2lLhoZiZDVNmNykFsTxItHFWSpQHOwo6sqP9NmeS=
86OaPfy_Dw3VbZb-8MPowuz5roqg8xV-FBqot5qrJ8r-uNOmfMi8W0upKUL47Ko2y5rSzdhqx5x=
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rlEJ4655rQBxBS0xxYJiG2ohS91EFG3KQ1wLpPZgmhN53cq3WVE5X7vx9LJ5hsYm9LcPh6TousZ=
hnoySgCKyQIzlZ0YdxfGvVFW_3RPN319ZoQVv7xMQffVH5OgwE9Pq9bIfSxN-MqIrqCDZdAK5lh=
d3_PARZgb5c/4og/tnxlKhutQgO9IGH_30RsBw/h2/h001.-vGBCvQosQnzyDuGfFhQ60E_VsAw=
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></td></tr></table></a></td><td width=3D"8" style=3D"width:8px;">&nbsp;</td=
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creator.io/ss/c/u001.xMisJvQ218keEk8IiyB-kaxn19MJAd3GZ6ZWF7452iOFvkzGqCDt2M=
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uFoEpfLhdKoqKFCLjZUcFo4Kq3-T-8MzSycuP5m5pdCgbJf_5cXY7azySRjYNynpkUxVfxw6m5D=
H5HcW2NI/4og/tnxlKhutQgO9IGH_30RsBw/h3/h001.mkPHCo5n0lHd6XHLhpOKcYpLHeGDYMs=
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td><td align=3D"center" valign=3D"middle"><a href=3D"https://elink431.curio=
uscreator.io/ss/c/u001.J4v_RGFfiegdWF_9pe04nqlfk5vA8WTq4rGHNLUVnciuFdTBOlRB=
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OfZaMNfJrlzHMo_lo-CUSDtvIUHDWCtiaT8yXJgF5jkJkQWxtbwTMgZ7e1F6P7n8thJyhX_J_RM=
JnYYTi4ESkx8c9ZMVxIe1objKkLXvlf8HkSHxFxw5XBS-bGs1VwX0oATl8WP8YWhrghrIgrWEC2=
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><tr><td align=3D"center" valign=3D"middle" style=3D"border: 1px solid #E5E=
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reads.png"/></td></tr></table></a></td><td width=3D"8" style=3D"width:8px;"=
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block;"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
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portant;padding-left:0 !important;"/> </div></td></tr></table></div></td></=
tr><tr id=3D"content-blocks"><td class=3D"email-card-body" align=3D"center"=
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100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr=
><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;=
word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><sup>Hey t=
here, Creator! I am </sup><span style=3D"color:inherit;"><span style=3D"tex=
t-decoration:underline;"><b><a class=3D"link" href=3D"https://elink431.curi=
ouscreator.io/ss/c/u001.cFR38JJHh3ApL2Gp-WmNeKM2QUmVmp_HudJEUXeo7_mCjDrRunH=
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xLE-I-YRbPVcmQtOTVGO0Fa6FLatGZLK8n-1V4NyOofhK2VAw4woy1Ab3Dy-ioPXaWpCimIGTT-=
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kqa0Ghw_jTniXcu99RAQ1iNNNVYvOhMIH-2h5yMK-OpRX65DigFxrVhZ70z_ErD8zsdGqrf-WVD=
HkjqL-an1l5kAz9AZb56mGLS0rAsyTc6u0opuP5u5Fx711ERj60rkasZ81PLEMKMn7lK2OZKKzB=
BPFBSTIbrD0VWlSZcsBeAH70TgHPhtrXT9mX1zibvtbbWvm4FgyOEQfRkg70jvyEAcQkpCxIBwf=
5dvr1kfzXl6vJIFAYyYPglOgbf8UKKW_oM5ShW9Tbi37PH1BEwwvqhzR0HAp9HnifkC0Qyc5TCW=
ko7NeTCir7_vIh33DYZ3M8mdtKto1d6lyOJeNBgY5QAJhurloeu4DyeYvTsYu-00Rk70Bac_wVo=
aGGUrYFv_lGCX1PRbNeA63u0XgIW1UuDQ-4VfohWcub12yFanK5JBNEUFbAj_Yu41H8IMkNuh7O=
keVI2cBFKs-zmGVFVDVutXKqZG7204h4bcQXK2i5Vb8eULqO3Gl9yeQIgGxqa5fYmsn-CVYoYXQ=
GxTo4aMiYVt42tCvbmiKChS8c26ONlM_mhhecI6KPS6EnZU-CsAJekB4JCR4ruWpNikZtd9cnRx=
MyfaciBsVQYI-gudzNRu/4og/tnxlKhutQgO9IGH_30RsBw/h6/h001.LArCBou7I1MthQUs-HK=
QYEb0p3fMt7z-txLN39mn4Fs" target=3D"_blank" rel=3D"noopener noreferrer nofo=
llow" style=3D"text-decoration-color: rgb(63, 96, 50);"><span style=3D"colo=
r: rgb(63, 96, 50);"><sup>Kenzi Wood</sup></span></a></b></span></span><sup=
>. Thanks for tuning in, and welcome if you&#39;re new to this corner of th=
e internet. I never take your time and attention for granted, and I&#39;m g=
rateful you&#39;re here.</sup></p></td></tr><tr><td id=3D"tldr" class=3D"dd=
" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:Bold;pad=
ding:0px 15px;text-align:left;"><h2 style=3D"color:#2A2A2A;font-weight:Bold=
;mso-line-height-alt:150.0%;"><i>TL;DR</i></h2></td></tr><tr><td style=3D"p=
adding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" =
class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outlooklist"><ul =
style=3D"font-weight:normal;list-style-type:disc;margin-bottom:12px !import=
ant;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class=3D"listI=
tem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:l=
eft;word-break:break-word;"><i>People want to act consistently with who the=
y believe they are.</i></p></li><li class=3D"listItem ultext"><p style=3D"m=
so-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word=
;"><i>When they say =E2=80=9Cyes=E2=80=9D to something small (participating=
 in a poll, leaving a comment, joining a waitlist), they=E2=80=99re more li=
kely to say =E2=80=9Cyes=E2=80=9D to something bigger later.</i></p></li><l=
i class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:=
0px;text-align:left;word-break:break-word;"><i>That=E2=80=99s the commitmen=
t-consistency principle, and it turns micro-engagement into real momentum.<=
/i></p></li><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:1=
50.0%;padding:0px;text-align:left;word-break:break-word;"> =E2=9C=85<i> The=
 quick answer: Add one low-friction micro-ask, make it public and written, =
follow up with a slightly bigger related offer within a week, and track wha=
t converts.</i></p></li></ul></div></td></tr><tr><td class=3D"dd" align=3D"=
left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p =
style=3D"mso-line-height-alt:150.0%;"> Now=E2=80=99s about the time when pe=
ople conveniently start =E2=80=9Cforgetting=E2=80=9D about their New Year=
=E2=80=99s resolutions. =F0=9F=8E=86=F0=9F=A5=82 But that <b>slightly guilt=
y twinge</b> you feel when you skip the gym in mid-February isn=E2=80=99t r=
eally about discipline. It all comes down to psychology. </p></td></tr><tr>=
<td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;w=
ord-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> It=E2=80=
=99s called the <b>commitment-consistency principle</b>, and Dr. Robert Cia=
ldini popularized it in his book, <i>Influence: Science and Practice</i>. =
=F0=9F=91=A8=E2=80=8D=F0=9F=94=AC It=E2=80=99s <b>one of six principles tha=
t shape persuasion</b> (alongside reciprocity, social proof, liking, scarci=
ty, and authority). </p></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"> For creators, the commitment-consistency princi=
ple is rocket fuel. =F0=9F=9A=80 Because <b>if someone has already said =E2=
=80=9Cyes=E2=80=9D in a small way, they=E2=80=99re far more likely to say =
=E2=80=9Cyes=E2=80=9D in a bigger way later.</b></p></td></tr><tr><td align=
=3D"center" valign=3D"top" style=3D"font-size:0px;line-height:0px;padding:1=
5px 0px 15px;" class=3D"dd"><table class=3D"j" role=3D"none" width=3D"20%" =
border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td> =
&nbsp; </td></tr></table></td></tr><tr><td class=3D"dd" align=3D"center" st=
yle=3D"padding:0px 15px;text-align:center;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"><span style=3D"color:rgb(63, 96, 50);"><sp=
an style=3D"text-decoration:underline;"><i><b><a class=3D"link" href=3D"htt=
ps://elink431.curiouscreator.io/ss/c/u001.cFR38JJHh3ApL2Gp-WmNeKM2QUmVmp_Hu=
dJEUXeo7_mw3BB6XIRUy0woftXDP-1hffmWHHhBj45ZgN4LhXiRSij5hYAmxk8-jr4LFdS0pIIg=
Rdhy-BRCEwLZhCWguBzmURLIVb6Ck2y_pzZVXxBF4HZlGSCUjMaYUSRha3rfwwPWPKr_E7f2vWg=
G5BqBgr2l8Gk8YkMGCNi_IyMGC-R-wYesFedruV82zoXG5zzzf75TYW1otoVDyJFTCtnQSBrVUK=
9C6-I9w3PxkbSiMXsG12UcakPOBs7_C753DgM2r93OV4F4c8r-SAlbCT39Xa5RfH-rCpezQb6pM=
lf8X1xANvlXd-YT8Ai2o8pWV-PHhjzFPp8YpAtfoFDyhAK8Uxi5QaP3BRt8kXjQH3EsbsjNSEjp=
qM6Fio4QGvE0LYegmRwUQtzex_kdfX6dnRWAGmmYHLIjp2Q_Eqx7Qe24Ce7i6XBUO6_XTcE5w1a=
M6mu5jIRm7kHPrvvkFcG5WWsrkrnpB2-XeYt0ICQv9LmtRjCebEIuCxFQS4diHOYGJySYdw9S9A=
xRv8GC4Di1QL3FFyIeoKDehzaIJAANdHrluJSfmoC6QGxVw2pWCewad-dFkjR0PHt2DXBM4FUSl=
LO2S4dG4G-OCQx14hS843D7Slxbt7FoGmzLSpSSY62E3fkHynPeIDC0jE5yDtFDR8O3U2p3oFSI=
JA-SH88t3D63A7ZHVi7Va2y5n7u-yQ029dlfZTq9DspsS95iPHFMd8VqyVWWQlapK1iOSAuGf5T=
NKFp30zz_f0BsCpwjs5lb1-le7DbJLJqXwlm1inmUB89uEhPjO7tIgOOg384qYUsXj1u2JqjsWO=
xG5_d_Gec8rRf6s4Q/4og/tnxlKhutQgO9IGH_30RsBw/h7/h001.PEv2DS2b1Z8-K5oo7fiEug=
dvQrJN7CI24hg9nUMbEl0" target=3D"_blank" rel=3D"noopener noreferrer nofollo=
w" style=3D"text-decoration-color: rgb(63, 96, 50);"><span style=3D"color: =
rgb(63, 96, 50);">Subscribe</span></a></b></i></span></span><span style=3D"=
color:rgb(63, 96, 50);"><b> | </b></span><span style=3D"color:rgb(63, 96, 5=
0);"><span style=3D"text-decoration:underline;"><i><b><a class=3D"link" hre=
f=3D"https://elink431.curiouscreator.io/ss/c/u001.cFR38JJHh3ApL2Gp-WmNeKM2Q=
UmVmp_HudJEUXeo7_miKMRbXoOnDvvySPO3hjD5czNhknHp2kJpT_cF48FMD6be6_e9apxvVzOj=
S_ZEBKkj41bepruphmcFyhX1mhhC5e_TK8JX3tquc-9F_Tnc7hlX61V8e9NKozHRJ3JDgxrJt73=
xoEwy1emnVGeUBxWLjaPJtGifiGaiRZ32hQZ4jf5IgQKpk5EKJK0AcaRHAahOfxhK1zua_uF7Ed=
MOza2EZmrG4bot0ijdYF4apthmOhK5C_GCr47y_XPNkGzNL6e4arDSBQNCj4FR69eNBpTiJOk6S=
jmn6M9NaunqozCUlHmCXNG-fnsmuwsEcBLKZbscfv0eJ39JPMExwmlO0Fs3G38pQjrTv8JmrVVT=
WaN8sKl3KVPdQ4BmpfAONRieUDQGI-nZK-I3ekRMHz6WD_187bfOIeFN9Ylyt3c5prcwxKvzwAP=
EMupM3kbq0VQaBBcfe_gHVFktiF3Kvo9xQ5lUgAUuyeYU9QJvQ8kJYSHYyFl9xsq0cJXbsuorAF=
4NSnUxe_DpveZTkoDzCMMjWYlvzYAhrm95FjVdjvQT5SII5ELcByBZpXTHfrr7cnG5dQXvGqVcN=
JGt35N7EV7xA5JqCy2DTyhxcG4nE4nwjQ60f_qHozM-q_nDNmp9TO7n-kk_ZIgrPJeR0ZFbDNwR=
YVN5BK5gPVvzS3JtMbOuzvkozT6IXkUmcyfSFEhnh2rpf3sGmR91lY0qwSQaAxv4MkjM7Dz8r3U=
JS2Co7r_ovkjDoFc2Jpi0TPIqpYWVhGKGtU9hcU5RbXwcIEXXFa4GzMnlD-MoIegQbayewDyFDu=
x96w/4og/tnxlKhutQgO9IGH_30RsBw/h8/h001.iasEs0TLlGjCNyzrgthDcFtOIx2wU7RxitI=
TzSkMmxE" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>Past=
 essays</span></a></b></i></span></span><span style=3D"color:rgb(63, 96, 50=
);"><b> | </b></span><span style=3D"color:rgb(63, 96, 50);"><span style=3D"=
text-decoration:underline;"><i><b><a class=3D"link" href=3D"https://elink43=
1.curiouscreator.io/ss/c/u001.wCOL2hd8XHm-MNPs5nAqZUV4tumnvTMXhTTWMg0yLAFHL=
DpZAnzVrG3PrSL3BI3iJKRG8XS59YqPNKkrnaS4RUO4kzCwnpkvjRH7zUR_W_ORgfvSLL4RiPcj=
UFR1UCHKIkmflGTi84M9WvEUD-66R0oCz6WDrSaviTZLJHO-NG4x8JY_mrw_JRQreXVpyN0bk49=
A6Y3cZdXN7UqAzCP-GJGDsEXWbn9c0bvNWjzIbvejUa1NjMKCEzYslwhHjaTN9W24jTTjfuG6Vv=
XUiuYe5UlHD8YQNOkuBh-IaLqnPoa9vsAEY0OGX1XOTYTqSOca-5xV1-xMtD5jmQQXIZtUEsgvx=
rEMCK70f6p_c7mqKsDGFWw39da7wBgv_TKluUrS/4og/tnxlKhutQgO9IGH_30RsBw/h9/h001.=
rIEh9LosThAVtN3wJp2FLgxhbDgG6OJvksHD3guTZvg" target=3D"_blank" rel=3D"noope=
ner noreferrer nofollow"><span>Let=E2=80=99s collaborate</span></a></b></i>=
</span></span><span style=3D"color:rgb(63, 96, 50);"><b> | </b></span><span=
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"><i><b><a class=3D"link" href=3D"https://elink431.curiouscreator.io/ss/c/u=
001.xMisJvQ218keEk8IiyB-kXOQIca0Vpn2UEj_51429dCVNzXDd2CCarq2EhFTVkM3mhiub7Y=
F63OZTfGv6Y1sazrmbrqGhLE0QqtgdV3BuKq6ezioRK4BBy70ovy5qQGHqLWNgNH5jPms9S4TST=
a0ngRtvjaNxsYnVQGXsbb_w4RU63H3TBMKObShzFZRciPLblotlJ-5c0UeXyPEoe6AAah-gcu8u=
oBgD1yBIA_YJkBUU5c2qFB2PXVbkujEhQuYUPfEkbpiywKfDmg5XoHBfg/4og/tnxlKhutQgO9I=
GH_30RsBw/h10/h001.ndKMfr7kQyJttf0FSayWDYoJJ_aTagp8VL3gKPNjR3A" target=3D"_=
blank" rel=3D"noopener noreferrer nofollow"><span>Insane Media</span></a></=
b></i></span></span><span style=3D"color:rgb(63, 96, 50);"><b> | </b></span=
><span style=3D"color:rgb(63, 96, 50);"><span style=3D"text-decoration:unde=
rline;"><i><b><a class=3D"link" href=3D"https://elink431.curiouscreator.io/=
ss/c/u001.J4v_RGFfiegdWF_9pe04noypRxGNpYlClkTgQ2IiWe-Zj3Ea5dyJeGsk9S8C4irP2=
gfjlL5qqEVJjKQEA97D0WSuf2S-_Q92kq2CG3_ng4nVHkPRPzB7vODZzpFjswAlfkOGOW5czLC7=
KXppDkfFHKbEufB0h8i7eaBxrgrxbM__KgUI8AKiF4pFnhMjzB9rhWFxaXSZEGEYoAyduPTIxmd=
M6iXIUTWWj0NAZs8yj2fzP7fhuhtxF307gM3PTuhWEIazv_GclxVQqpiH2NTbVFQR0wKuJsvV5M=
z1iqW1CxpypA3spAdG2u1WWApV9k9z/4og/tnxlKhutQgO9IGH_30RsBw/h11/h001.qeZABJ2O=
SZLN4c0IGIUpCuLcbpX7RXn46uQDzAYktto" target=3D"_blank" rel=3D"noopener nore=
ferrer nofollow" style=3D"text-decoration-color: rgb(63, 96, 50);"><span st=
yle=3D"color: rgb(63, 96, 50);">Instagram</span></a></b></i></span></span><=
/p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"font-size:0px=
;line-height:0px;padding:15px 0px 15px;" class=3D"dd"><table class=3D"j" ro=
le=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" =
align=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"font-=
size:16px;"><i>=C2=A0</i></span>=F0=9F=A4=9D<span style=3D"font-size:16px;"=
><i> This edition is kindly brought to you by </i></span><i><a class=3D"lin=
k" href=3D"https://elink431.curiouscreator.io/ss/c/u001.J4v_RGFfiegdWF_9pe0=
4nu3Tmg6PLfBggvVLLGY0rwhlMF8Etb08INVdiw0lfZCsfQJMRnextjgH_fY7LgFh4WTPsUdsbZ=
OjIICdhVYDiYMGXuHraRbw7ShJo5z5cpb4Xxz2_KHxswzWK_57PCsyfA5_FZ_iie_oH8rXr8pR2=
3J3XS8a76_NMsFQ7OkBMGv7H_y1hpnzNkTuvWDj6gCQfSj7nw67K5gog6Vi5XchR1D9q_OJ1BGi=
giRWWsVUEa4PbNfDUkaCSE7mOggC6CWpgWjNVMiZYW1JRBMu_2dmV4c/4og/tnxlKhutQgO9IGH=
_30RsBw/h12/h001.QOChAnRtvqTBlcn6WZqkRdETxjMCIDuQGCCqdLTwJi8" target=3D"_bl=
ank" rel=3D"noopener noreferrer nofollow"><span>Betterment</span></a></i></=
p></td></tr><tr><td id=3D"selfemployed-meet-your-betterment-s" class=3D"dd"=
 align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:Bold;padd=
ing:0px 15px;text-align:left;"><h2 style=3D"color:#2A2A2A;font-weight:Bold;=
mso-line-height-alt:150.0%;"><b><a class=3D"link" href=3D"https://elink431.=
curiouscreator.io/ss/c/u001.J4v_RGFfiegdWF_9pe04nu3Tmg6PLfBggvVLLGY0rwhlMF8=
Etb08INVdiw0lfZCsfQJMRnextjgH_fY7LgFh4WTPsUdsbZOjIICdhVYDiYMGXuHraRbw7ShJo5=
z5cpb4Xxz2_KHxswzWK_57PCsyfA5_FZ_iie_oH8rXr8pR23J3XS8a76_NMsFQ7OkBMGv7H_y1h=
pnzNkTuvWDj6gCQfQ01OwImdHA1Vf2GPqX1j7wdbEOgSEBfu6HDCaIRimVaidEWziz247lyvn0W=
oxzKvgP0am3rfW4tkQJujzdaZGE/4og/tnxlKhutQgO9IGH_30RsBw/h13/h001.8ivq0LRP0Wl=
TZnkjzo4i66MaVqe2flJZ9OktO8RSiug" target=3D"_blank" rel=3D"noopener norefer=
rer nofollow"><span>Self-employed? Meet your Betterment Solo 401(k)</span><=
/a></b></h2></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padd=
ing-bottom:20px;padding-left:15px;padding-right:15px;padding-top:20px; " cl=
ass=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"t=
op" style=3D"width:630px;"><a href=3D"https://elink431.curiouscreator.io/ss=
/c/u001.J4v_RGFfiegdWF_9pe04nu3Tmg6PLfBggvVLLGY0rwhlMF8Etb08INVdiw0lfZCsfQJ=
MRnextjgH_fY7LgFh4WTPsUdsbZOjIICdhVYDiYMGXuHraRbw7ShJo5z5cpb4Xxz2_KHxswzWK_=
57PCsyfA5_FZ_iie_oH8rXr8pR23J3XS8a76_NMsFQ7OkBMGv7H_y1hpnzNkTuvWDj6gCQfTAT5=
7oPz_uueNATSFQIFNmSV2uQeotiTZMJUx2An7XiTCfjEUOOb8OXj9ugSUnW9gRQ23yvYMCe-oVJ=
wYbnloA/4og/tnxlKhutQgO9IGH_30RsBw/h14/h001.kWFlJdN77u15SWiRvPdrNrt8-KR48l8=
g8cpdruKetlc" rel=3D"noopener noreferrer nofollow" style=3D"text-decoration=
:none;" target=3D"_blank"><img src=3D"https://media.beehiiv.com/cdn-cgi/ima=
ge/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/a=
sset/file/b482d421-6dac-4a83-864e-4241a992363a/BMT_Solo_401_k__Newsletter_E=
mail_coffee_mug_600x200.png?t=3D1768409750" alt=3D"" height=3D"auto" width=
=3D"630" style=3D"display:block;width:100%;border-radius:0px 0px 0px 0px;bo=
rder-style:solid;border-width:0px 0px 0px 0px;box-sizing:border-box;border-=
color:#E5E7EB;" border=3D"0"/></a></td></tr></table></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> A solo 401(k) is a =
retirement account that=E2=80=99s built just for you=E2=80=94with tax advan=
tages and contribution limits up to $72,000 in 2026 as both employer and em=
ployee. You can even contribute alongside a traditional employer 401(k). </=
p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;t=
ext-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.=
0%;"> Here=E2=80=99s what else makes our solo 401(k) stand out: </p></td></=
tr><tr><td style=3D"padding-bottom:12px;padding-left:37px;padding-right:27p=
x;padding-top:12px;" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"=
edm_outlooklist"><ul style=3D"font-weight:normal;list-style-type:disc;margi=
n-bottom:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px=
;"><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;pad=
ding:0px;text-align:left;word-break:break-word;"> 100% digital setup. No pa=
perwork or mailing checks </p></li><li class=3D"listItem ultext"><p style=
=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break=
-word;"> Get up to a $1,500 tax credit with auto-contributions </p></li><li=
 class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0=
px;text-align:left;word-break:break-word;"> Expert-built ETF portfolios des=
igned for growth </p></li></ul></div></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p style=3D"mso-line-height-alt:150.0%;"><a class=3D"link" href=3D"https:/=
/elink431.curiouscreator.io/ss/c/u001.J4v_RGFfiegdWF_9pe04nu3Tmg6PLfBggvVLL=
GY0rwhlMF8Etb08INVdiw0lfZCsfQJMRnextjgH_fY7LgFh4WTPsUdsbZOjIICdhVYDiYMGXuHr=
aRbw7ShJo5z5cpb4Xxz2_KHxswzWK_57PCsyfA5_FZ_iie_oH8rXr8pR23J3XS8a76_NMsFQ7Ok=
BMGv7H_y1hpnzNkTuvWDj6gCQfYBA56bViCbvIQwskzC3YY5yuLLwb0H7qYs7H8u9Sr3pJVfGE_=
oI8yJQFbOYJP87QakkBpV3bwxb-eldDS3lV2s/4og/tnxlKhutQgO9IGH_30RsBw/h15/h001.p=
BnryS9VFTLaMsnPaFHyaSn_TV_FpTuWCsdl1bbeIJo" target=3D"_blank" rel=3D"noopen=
er noreferrer nofollow"><span>Get started today</span></a></p></td></tr><tr=
><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;=
word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><sup><i>Di=
sclosure: Investing involves risk. Performance not guaranteed.</i></sup></p=
></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"font-size:0px;l=
ine-height:0px;padding:15px 0px 15px;" class=3D"dd"><table class=3D"j" role=
=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" al=
ign=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td id=3D"wh=
at-is-the-commitmentconsistency-p" class=3D"dd" align=3D"left" valign=3D"to=
p" style=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-align:left=
;"><h2 style=3D"color:#2A2A2A;font-weight:Bold;mso-line-height-alt:150.0%;"=
>What is the commitment-consistency principle?</h2></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Once we commit to s=
omething, we feel pressure to behave consistently with that commitment. </p=
></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;te=
xt-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0=
%;"> Two forces cause us to behave this way: </p></td></tr><tr><td style=3D=
"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;=
" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outlooklist"><o=
l start=3D"1" style=3D"list-style-type:decimal;margin:0px 0px;padding:0px 0=
px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:=
150.0%;padding:0px;text-align:left;word-break:break-word;"><b>Personal cons=
istency:</b> We want to see <i>ourselves</i> as reliable and coherent. </p>=
</li><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;p=
adding:0px;text-align:left;word-break:break-word;"><b>Social consistency:</=
b> We want <i>others</i> to see us as trustworthy and predictable. </p></li=
></ol></div></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:=
0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-heigh=
t-alt:150.0%;"> Plus, consistency makes life easier! If we re-evaluate ever=
y decision from scratch, our brains would short-circuit. </p></td></tr><tr>=
<td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;w=
ord-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> So instead=
, <b>we rely on identity to make quick choices</b>=F0=9F=A4=94: </p></td></=
tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align=
:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><i>=
=E2=80=9CI=E2=80=99m someone who does X.=E2=80=9D</i></p></td></tr><tr><td =
class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-=
break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><i>=E2=80=9CI=
=E2=80=99m the kind of person who supports Y.=E2=80=9D</i></p></td></tr><tr=
><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;=
word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><i>=E2=80=
=9CI already said yes to this, and I always keep my word.=E2=80=9D</i></p><=
/td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text=
-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;=
"> And here=E2=80=99s the kicker: <b>even when evidence suggests we=E2=80=
=99re wrong, we often double down just to stay consistent</b>. </p></td></t=
r><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:=
left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Weir=
d? Yes. Useful? Extremely. </p></td></tr><tr><td align=3D"center" valign=3D=
"top" style=3D"font-size:0px;line-height:0px;padding:15px 0px 15px;" class=
=3D"dd"><table class=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspa=
cing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></t=
able></td></tr><tr><td id=3D"why-microyeses-work" class=3D"dd" align=3D"lef=
t" valign=3D"top" style=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px;=
text-align:left;"><h2 style=3D"color:#2A2A2A;font-weight:Bold;mso-line-heig=
ht-alt:150.0%;">Why micro-yeses work</h2></td></tr><tr><td class=3D"dd" ali=
gn=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word=
;"><p style=3D"mso-line-height-alt:150.0%;"><b>Before someone buys</b> your=
 course, joins your membership, or clicks =E2=80=9Ccheckout,=E2=80=9D <b>th=
ey usually do something smaller</b>, like: </p></td></tr><tr><td style=3D"p=
adding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" =
class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outlooklist"><ul =
style=3D"font-weight:normal;list-style-type:disc;margin-bottom:12px !import=
ant;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class=3D"listI=
tem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:l=
eft;word-break:break-word;"> Vote in your poll </p></li><li class=3D"listIt=
em ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:le=
ft;word-break:break-word;"> Leave a comment </p></li><li class=3D"listItem =
ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;=
word-break:break-word;"> Answer a question </p></li><li class=3D"listItem u=
ltext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;w=
ord-break:break-word;"> Join a waitlist </p></li><li class=3D"listItem ulte=
xt"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word=
-break:break-word;"> Download a free guide </p></li></ul></div></td></tr><t=
r><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left=
;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> These ar=
e <b>micro-commitments</b>. Each action reinforces the idea that your conte=
nt matters to them, and this is the kind of stuff they care about. </p></td=
></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-al=
ign:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> =
Since the brain loves alignment, when you offer something bigger later, the=
 decision feels less like a leap and more like a continuation of their enga=
gement with you. </p></td></tr><tr><td align=3D"center" valign=3D"top" styl=
e=3D"font-size:0px;line-height:0px;padding:15px 0px 15px;" class=3D"dd"><ta=
ble class=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></td><=
/tr><tr><td id=3D"the-anatomy-of-a-strong-commitment" class=3D"dd" align=3D=
"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:Bold;padding:0px 1=
5px;text-align:left;"><h2 style=3D"color:#2A2A2A;font-weight:Bold;mso-line-=
height-alt:150.0%;">The anatomy of a strong commitment</h2></td></tr><tr><t=
d class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wor=
d-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Cialdini fou=
nd that the most powerful commitments share three traits: </p></td></tr><tr=
><td id=3D"1-public" class=3D"dd" align=3D"left" valign=3D"top" style=3D"co=
lor:#2A2A2A;font-weight:Bold;padding:0px 15px;text-align:left;"><h3 style=
=3D"color:#2A2A2A;font-weight:Bold;mso-line-height-alt:125.0%;">=F0=9F=8C=
=901. Public</h3></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"pad=
ding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-=
height-alt:150.0%;"> When people <b>declare something in front of others</b=
> (even just in your comment section), the urge to follow through increases=
. </p></td></tr><tr><td id=3D"2-written" class=3D"dd" align=3D"left" valign=
=3D"top" style=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-alig=
n:left;"><h3 style=3D"color:#2A2A2A;font-weight:Bold;mso-line-height-alt:12=
5.0%;">=E2=9C=8D=EF=B8=8F2. Written</h3></td></tr><tr><td class=3D"dd" alig=
n=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;=
"><p style=3D"mso-line-height-alt:150.0%;"> There=E2=80=99s something about=
 <b>typing it out</b> that makes it more real to our brains. </p></td></tr>=
<tr><td id=3D"3-voluntary" class=3D"dd" align=3D"left" valign=3D"top" style=
=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-align:left;"><h3 s=
tyle=3D"color:#2A2A2A;font-weight:Bold;mso-line-height-alt:125.0%;">=E2=9C=
=8B3. Voluntary</h3></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"=
padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-li=
ne-height-alt:150.0%;"> This part is crucial. If someone feels tricked or p=
ressured, the commitment-consistency effect collapses (and trust evaporates=
 with it). </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"f=
ont-size:0px;line-height:0px;padding:15px 0px 15px;" class=3D"dd"><table cl=
ass=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" cellpa=
dding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><t=
r><td id=3D"this-can-get-manipulative-so-be-car" class=3D"dd" align=3D"left=
" valign=3D"top" style=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px;t=
ext-align:left;"><h2 style=3D"color:#2A2A2A;font-weight:Bold;mso-line-heigh=
t-alt:150.0%;">This can get manipulative, so be careful</h2></td></tr><tr><=
td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo=
rd-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Manipulatio=
n is never cute, even if it technically =E2=80=9Cworks.=E2=80=9D=F0=9F=99=
=85=E2=80=8D=E2=99=82=EF=B8=8F Commitment-consistency has a dark side, wher=
e brands use tactics like: </p></td></tr><tr><td style=3D"padding-bottom:12=
px;padding-left:37px;padding-right:27px;padding-top:12px;" class=3D"ee"><di=
v style=3D"margin-left:0px;" class=3D"edm_outlooklist"><ul style=3D"font-we=
ight:normal;list-style-type:disc;margin-bottom:12px !important;margin-top:1=
2px !important;padding:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p s=
tyle=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:b=
reak-word;"><b>Foot-in-the-door:</b> Get a small yes, then make a huge ask =
immediately. </p></li><li class=3D"listItem ultext"><p style=3D"mso-line-he=
ight-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><b>Low-=
ball:</b> Secure an agreement before revealing a bunch of fine print and </=
p><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-b=
reak:break-word;"> =E2=80=9Cgotchas.=E2=80=9D </p></li><li class=3D"listIte=
m ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:lef=
t;word-break:break-word;"><b>Four walls:</b> Ask a chain of questions desig=
ned to force agreement. </p></li></ul></div></td></tr><tr><td class=3D"dd" =
align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-w=
ord;"><p style=3D"mso-line-height-alt:150.0%;"> Have you ever been promised=
 a discount in-store, only to learn it=E2=80=99s =E2=80=9Cmembers only=E2=
=80=9D at checkout? And suddenly you feel weirdly guilty putting the items =
back? </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0p=
x 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-=
alt:150.0%;"> That recently happened to me at Bath & Body Works, and <b>I n=
early bought the items just to avoid the awkwardness of leaving empty-hande=
d</b>. =F0=9F=A7=BC=F0=9F=AB=A7 </p></td></tr><tr><td class=3D"dd" align=3D=
"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p=
 style=3D"mso-line-height-alt:150.0%;"> That=E2=80=99s commitment-consisten=
cy at work, albeit in an icky way. </p></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p style=3D"mso-line-height-alt:150.0%;"> Don=E2=80=99t be icky. Use this =
principle ethically, with <b>respect for your audience=E2=80=99s intelligen=
ce</b>. </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"font=
-size:0px;line-height:0px;padding:15px 0px 15px;" class=3D"dd"><table class=
=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><tr><=
td id=3D"5-tips-to-turn-microyeses-into-real" class=3D"dd" align=3D"left" v=
align=3D"top" style=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px;text=
-align:left;"><h2 style=3D"color:#2A2A2A;font-weight:Bold;mso-line-height-a=
lt:150.0%;">5 tips to turn micro-yeses into real growth</h2></td></tr><tr><=
td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo=
rd-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Here=E2=80=
=99s how to ethically build momentum using the commitment-consistency princ=
iple. </p></td></tr><tr><td id=3D"1-start-absurdly-small" class=3D"dd" alig=
n=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:Bold;padding:0=
px 15px;text-align:left;"><h3 style=3D"color:#2A2A2A;font-weight:Bold;mso-l=
ine-height-alt:125.0%;">1. Start absurdly small</h3></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Your first ask shou=
ld feel <b>almost effortless</b>. Offer options like: </p></td></tr><tr><td=
 style=3D"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-=
top:12px;" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outloo=
klist"><ul style=3D"font-weight:normal;list-style-type:disc;margin-bottom:1=
2px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li cla=
ss=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;t=
ext-align:left;word-break:break-word;"> =E2=80=9CVote in this poll.=E2=80=
=9D </p></li><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:=
150.0%;padding:0px;text-align:left;word-break:break-word;"> =E2=80=9CCommen=
t YES if this resonates.=E2=80=9D </p></li><li class=3D"listItem ultext"><p=
 style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break=
:break-word;"> =E2=80=9CTap the emoji that fits you.=E2=80=9D </p></li><li =
class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0p=
x;text-align:left;word-break:break-word;"> =E2=80=9CJoin the free 5-day cha=
llenge.=E2=80=9D </p></li></ul></div></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p style=3D"mso-line-height-alt:150.0%;"> You=E2=80=99re not selling anyth=
ing. You=E2=80=99re inviting followers to take a <b>low-friction action wit=
h a clear benefit</b>. =F0=9F=9A=AA </p></td></tr><tr><td id=3D"2-make-it-i=
dentitybased" class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#2A=
2A2A;font-weight:Bold;padding:0px 15px;text-align:left;"><h3 style=3D"color=
:#2A2A2A;font-weight:Bold;mso-line-height-alt:125.0%;">2. Make it identity-=
based</h3></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0p=
x 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-=
alt:150.0%;"> People fiercely protect their self-image, and <b>connecting y=
our offerings to that identity</b> can earn a micro-yes. </p></td></tr><tr>=
<td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;w=
ord-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> For exampl=
e, instead of saying, =E2=80=9CBuy my productivity course,=E2=80=9D try, =
=E2=80=9CAre you the <b>kind of person</b> who wants to take control of you=
r time?=E2=80=9D </p></td></tr><tr><td id=3D"3-sequence-your-asks" class=3D=
"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:Bold;=
padding:0px 15px;text-align:left;"><h3 style=3D"color:#2A2A2A;font-weight:B=
old;mso-line-height-alt:125.0%;">3. Sequence your asks</h3></td></tr><tr><t=
d class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wor=
d-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> This is wher=
e most creators drop the ball. They go from: Free post =E2=86=92 $997 offer=
. Yikes! <b>That=E2=80=99s like proposing marriage on the second date.</b> =
It=E2=80=99s way too soon. =F0=9F=92=8D </p></td></tr><tr><td class=3D"dd" =
align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-w=
ord;"><p style=3D"mso-line-height-alt:150.0%;"> Instead of a big, immediate=
 ask, tier your asks over time, with each option getting progressively clos=
er to a sale. Something like: </p></td></tr><tr><td style=3D"padding-bottom=
:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class=3D"ee">=
<div style=3D"margin-left:0px;" class=3D"edm_outlooklist"><ol start=3D"1" s=
tyle=3D"list-style-type:decimal;margin:0px 0px;padding:0px 0px 0px 0px;"><l=
i class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:=
0px;text-align:left;word-break:break-word;"> Poll or comment </p></li><li c=
lass=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px=
;text-align:left;word-break:break-word;"> Free download </p></li><li class=
=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;tex=
t-align:left;word-break:break-word;"> Email reply </p></li><li class=3D"lis=
tItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align=
:left;word-break:break-word;"> Low-cost product </p></li><li class=3D"listI=
tem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:l=
eft;word-break:break-word;"> Core offer </p></li></ol></div></td></tr><tr><=
td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo=
rd-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Each step s=
hould feel like a natural extension of the previous one. <b>Think: Micro-ye=
s =E2=86=92 medium-yes =E2=86=92 macro-yes.</b></p></td></tr><tr><td id=3D"=
4-make-commitments-visible" class=3D"dd" align=3D"left" valign=3D"top" styl=
e=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-align:left;"><h3 =
style=3D"color:#2A2A2A;font-weight:Bold;mso-line-height-alt:125.0%;">4. Mak=
e commitments visible</h3></td></tr><tr><td class=3D"dd" align=3D"left" sty=
le=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"=
mso-line-height-alt:150.0%;"><b>Posting about an intention</b> increases th=
e pressure to follow through. </p></td></tr><tr><td class=3D"dd" align=3D"l=
eft" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p s=
tyle=3D"mso-line-height-alt:150.0%;"> If someone joins your challenge, enco=
urage them to: </p></td></tr><tr><td style=3D"padding-bottom:12px;padding-l=
eft:37px;padding-right:27px;padding-top:12px;" class=3D"ee"><div style=3D"m=
argin-left:0px;" class=3D"edm_outlooklist"><ul style=3D"font-weight:normal;=
list-style-type:disc;margin-bottom:12px !important;margin-top:12px !importa=
nt;padding:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"mso-=
line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;">=
 Post about it on their own page </p></li><li class=3D"listItem ultext"><p =
style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:=
break-word;"> Share their goal </p></li><li class=3D"listItem ultext"><p st=
yle=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:br=
eak-word;"> Comment their intention </p></li></ul></div></td></tr><tr><td i=
d=3D"5-combine-with-other-influence-trig" class=3D"dd" align=3D"left" valig=
n=3D"top" style=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-ali=
gn:left;"><h3 style=3D"color:#2A2A2A;font-weight:Bold;mso-line-height-alt:1=
25.0%;">5. Combine with other influence triggers</h3></td></tr><tr><td clas=
s=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-brea=
k:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Persuasion isn=E2=
=80=99t a single lever. It=E2=80=99s a system. =E2=99=BB=EF=B8=8F </p></td>=
</tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-ali=
gn:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> R=
emember how Doc Cialdini outlined <b>six influence triggers</b> in total? C=
ommitment-consistency is just one of them. It works best when you combine i=
t with the five other principles, including: </p></td></tr><tr><td style=3D=
"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;=
" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outlooklist"><o=
l start=3D"1" style=3D"list-style-type:decimal;margin:0px 0px;padding:0px 0=
px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:=
150.0%;padding:0px;text-align:left;word-break:break-word;"><b>Social proof:=
</b> Show others who said yes. There=E2=80=99s a reason people love reviews=
 and testimonials! </p></li><li class=3D"listItem ultext"><p style=3D"mso-l=
ine-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><=
b>Reciprocity:</b> Deliver value before asking, like offering helpful freeb=
ies. </p></li><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt=
:150.0%;padding:0px;text-align:left;word-break:break-word;"><b>Authority:</=
b> Back your content with expertise, like college degrees or certificates. =
</p></li><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.=
0%;padding:0px;text-align:left;word-break:break-word;"><b>Scarcity:</b> Add=
 gentle constraints when appropriate, like limited-time deals. </p></li><li=
 class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0=
px;text-align:left;word-break:break-word;"><b>Liking:</b> Be someone people=
 genuinely enjoy listening to. =F0=9F=A4=97 </p></li></ol></div></td></tr><=
tr><td align=3D"center" valign=3D"top" style=3D"font-size:0px;line-height:0=
px;padding:15px 0px 15px;" class=3D"dd"><table class=3D"j" role=3D"none" wi=
dth=3D"20%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"cente=
r"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td id=3D"try-this-simpl=
e-experiment" class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#2A=
2A2A;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style=3D"color=
:#2A2A2A;font-weight:Bold;mso-line-height-alt:150.0%;">Try this simple expe=
riment</h2></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0=
px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height=
-alt:150.0%;"> Here=E2=80=99s your move this week: </p></td></tr><tr><td st=
yle=3D"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top=
:12px;" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outlookli=
st"><ol start=3D"1" style=3D"list-style-type:decimal;margin:0px 0px;padding=
:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"mso-line-heigh=
t-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Add one <=
b>low-stakes micro-commitment</b> to your content. </p></li><li class=3D"li=
stItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-alig=
n:left;word-break:break-word;"> Encourage followers to take <b>written, pub=
lic action</b>. Asking them to leave a comment is an easy way to do this. <=
/p></li><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0=
%;padding:0px;text-align:left;word-break:break-word;"> Within 5=E2=80=937 d=
ays, follow up with a slightly bigger ask tied directly to that initial act=
ion. </p></li></ol></div></td></tr><tr><td class=3D"dd" align=3D"left" styl=
e=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"m=
so-line-height-alt:150.0%;"> For example: </p></td></tr><tr><td style=3D"pa=
dding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" c=
lass=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outlooklist"><ul s=
tyle=3D"font-weight:normal;list-style-type:disc;margin-bottom:12px !importa=
nt;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class=3D"listIt=
em ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:le=
ft;word-break:break-word;"> Day 1: =E2=80=9CComment GOALS if you want to bu=
ild a consistent content habit.=E2=80=9D </p></li><li class=3D"listItem ult=
ext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;wor=
d-break:break-word;"> Day 5: =E2=80=9CFor everyone who said GOALS, I=E2=80=
=99m opening 20 spots in my 30-day content sprint.=E2=80=9D </p></li></ul><=
/div></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15p=
x;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:1=
50.0%;"> Track comment volume, email signups, and conversion rates to see h=
ow the commitment-consistency effect shows up in your followers. =F0=9F=93=
=88 </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"font-siz=
e:0px;line-height:0px;padding:15px 0px 15px;" class=3D"dd"><table class=3D"=
j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td=
 class=3D"e" align=3D"left" valign=3D"top" style=3D"padding:15px 15px 12px;=
"><h3 style=3D"">How&#39;s the depth of today&#39;s edition?</h3></td></tr>=
<tr><td class=3D"ee e " style=3D"padding:0px 15px 15px;"><div style=3D"marg=
in-left:0px;" class=3D"edm_outlooklist"><table role=3D"none" border=3D"0" c=
ellspacing=3D"4" cellpadding=3D"0" align=3D"left" style=3D"min-width:300px;=
"><tr><td style=3D"width:100%;border:1px solid rgba(50, 50, 50, 0.17);paddi=
ng:6px 12px; border-radius:4px;"><a style=3D"font-style:normal;text-decorat=
ion:none;" href=3D"https://elink431.curiouscreator.io/ss/c/u001.cFR38JJHh3A=
pL2Gp-WmNeKM2QUmVmp_HudJEUXeo7_kP-eV9tagjOI1Tm66gGg9hWQ4Ogbxh4VVb8hrpbrAQZz=
Y5hnRrZ5ljbWFlbhzwZaP0SeJkX_D_1gR_RAnm8GRKJSep__4B2srR2_vc4is1Vsm_yEAE6FQ3v=
ln_xuFC8ITENvJznRhL2EaUrVKGtLXS7bC1NcNG_jg9bV4vYu9UrbdGXtHZ7nie3voXxVEKjhsT=
meJal9GYf7T3wyJB7joskftPqKt7mzFjuJvpNmVLd_TkfJGpQnoY01Xdj_dlw0F_PqJ6Cf4Adgn=
6XGEOnttWbCMAmHaqtb9Tu5b1KYoeGXXUGcZgeSmlME7-F18vq126e0FgM1jyNy8xlLZNwLtpVI=
Px_DAzzJ6Czp8D2kBxRfGRnB1R0-M-_5vq7wyjDU396BKJBzxvFTZIEtKWnBd_I03G1xjfruFeS=
IIsxiiaIcNJaQkIVt6sSF_lTVdk0OYoHRqgaU8caKEeblrNJHDzWe2ldWFeNMCZWK1sA6yjxrvS=
eJqIT1t0AOPl3bh7T4ivPL2NpdCZLzMQcKA3texbSRJrojVCVcY5QF5x8nX69UVz3PrtI4tjeFd=
SlYudAmH7qr-HvdMgRXrbgCpgjs_zjM_RCfAdK9v87YfgrS05AL2kiYZ1v47Y1xPqR_brwpNFG1=
boEYmNUcjki1EjgpGrYsKi2np3NWV7FwRjkEXZSoI_Xrqr1imkRJF_kzbp7tHCs6WhxJXFRhIcX=
YTwT7rsWCgbefJxyMnIGihVPwvkLOnYgM3R3L2RRAFSfCxsIXpgASmTQSrASqf2akbkC_IVkFBH=
gdaq1mwLVleHicwrXOHTjySB0PH7OlJC4wZqhfTsEIcU5WaFO9Eq7O8B-KOhU1xBgXLx56TF0T8=
20wYFGNYfaMFf6AuNKdWcfvkXRde43YUUANM8_OFXS4T8The_bZJqksm95XUlUfqVUUbgYVG_NA=
PI8rLGgfEY78_S1WR74e8uH6S7-pdkY0fme0uNVCqA8i9RH0g7GGc340UbBNF1BKOJvMpJnm-zz=
2GM_HdT3r4tJvVw_Em9-nHusK6L/4og/tnxlKhutQgO9IGH_30RsBw/h16/h001.RWh1CKkcJVT=
KEj0oQnAlbDH5rouCdlFcZF00qaZWzfE"><p style=3D"font-size:14px;color:inherit;=
"> Just right =E2=9C=A8 - Thoughtful, sharp, and easy to digest </p></a></t=
d></tr><tr><td style=3D"width:100%;border:1px solid rgba(50, 50, 50, 0.17);=
padding:6px 12px; border-radius:4px;"><a style=3D"font-style:normal;text-de=
coration:none;" href=3D"https://elink431.curiouscreator.io/ss/c/u001.cFR38J=
JHh3ApL2Gp-WmNeKM2QUmVmp_HudJEUXeo7_kP-eV9tagjOI1Tm66gGg9hWQ4Ogbxh4VVb8hrpb=
rAQZzY5hnRrZ5ljbWFlbhzwZaOyehOEQ4pzWC0Lv3e4FCcspWq0cluup4oTMWs6RRSyAPVSgRCF=
cgVj9dim13nO7Xxcs39zc-db6Y1z_dtQoFTtrIEBI1uhMKZJsiEo9tfxONiqSEg-d9zWdQbT-bH=
0BDWt0XrMJENjuksFyHUdtb1KGfxwY8FKdsuqJG4iUrfob_MPwdcO9MuiiNicNMB1M9IHoHhtoX=
mvpnQigBjiGDTWlSHzosdQZPk0qmbjmlW_9hyD9mFchvpwEYohn8W-VloksxrnJ7e8wOQKYw2UD=
vbNSWUxfrQCkpOw7PfgytVGh1nd9H1cwRWW1_XKUiC-xwJKOzuqbuZpCl494j9X1KxSlWnwPnlv=
FHI-CVXUKSbfP7JBxwfJI-jNlXeJDPHf7sDS8RoXQExXP7bSXl-0Kw-96zE86mgFWA-CEGiBhYD=
WMn-eJT8Cdj8AyEF2-AbyXWWgx9iVc0XS6DDy6jHS6L94_XvNgK42UX_HVzOwNTPH5CWbrYmOvw=
fD-pH15xV9MBEt1vluwf6vLJ8_EJ_NcVdyDwPjya_2oZL38Uc3fcgN9fbIG3b8yX7Rg2qgN9vUj=
y0yBCAB56F95flzfxALcztC7DCYtUYu3AnMUaOa8yYEPagTcMLo7G1967SScQlTA4WtAqjxfVLv=
5pPsB651BmIc_iWHVxiw7BpOf6_-b4jTdoRB-30l7yqimhdJZsP_tPLRah_PyRRbuQpmNeJsGcG=
ZdQnfQKTQY6Lcb04-XdBdDJcFGvIN7Sz5F1Ur79-WBwQ0DZ_o1TzRrakmmbsahW6YPPB0Palqd6=
mG7jHp60kLKcJwRooxFVJKMuNjQ-Xa7tuhpV7mK1ngI-hM4aOo3pgSjSxm0sEwLg8NaFV-Ry00G=
Hj3nfw72cJjNqKteIi0HLBkfcHBqOSeMj-EdU_WvBwDad0j75WVp_hWQy6OCIFeE1I1xAbQttiu=
gCIhHkhH7zpQpQPh-sUgM3bhe7MUtkwX/4og/tnxlKhutQgO9IGH_30RsBw/h17/h001.8RMfbN=
N1kMKaSXRn4nN648ufv2DVQzR8xct3cRK4Nmg"><p style=3D"font-size:14px;color:inh=
erit;"> Not in depth enough =F0=9F=94=8E - Give me more insights & nuance <=
/p></a></td></tr><tr><td style=3D"width:100%;border:1px solid rgba(50, 50, =
50, 0.17);padding:6px 12px; border-radius:4px;"><a style=3D"font-style:norm=
al;text-decoration:none;" href=3D"https://elink431.curiouscreator.io/ss/c/u=
001.cFR38JJHh3ApL2Gp-WmNeKM2QUmVmp_HudJEUXeo7_kP-eV9tagjOI1Tm66gGg9hWQ4Ogbx=
h4VVb8hrpbrAQZzY5hnRrZ5ljbWFlbhzwZaNd4scvBxXIfoI44GkqASPo574nulf2BYcjt7XzIE=
Tolj_BMDm3ce2-avIMQDTx46-oeyaXt0oexls3Zi2EaPly6c6udG_MK0hKXCyAoYzwkPcHLl5GG=
Kh3Qj3Gx6KXCNLy2GY7GtB4YP8XsyxhGvpoimfbqmQO0qZ6fGY-yZqsONth-XpHvraK6onngbly=
hOi6zGCefiaI3AfpP8GLkbnsJDBj_kK4p0u0dZO3_faZfzW_gtW9uYYa1xVX9VQDSLcMDVu0X39=
xH29mEeNt_6U-sgCDYJLYOa9-JcjOvbeUlJ8GnG0GV2IplDZxtW1b8kkdhhmyIqyKIYbUm4CieG=
D3-ko7ocVra_OlCbYEnmzAqbyQWADm5x8hKjpzaFhng5tPHU_G7kVl2Rb-GcXNZ5sVrr7zMiB5i=
Pj4-E6j2Bcn1HQK5burUzuBdFVW0RanFcbnzaLPTeR5x9s_vrG4N56I3sYYkCnBMOkP76wRNHAE=
OV2KLT5zHPhbbG4DuNE3j5NUqsUJvLVpo-ukAFclKRNOdTGOqaOCHFg_pT-iowcJ_QD2bxWdQL4=
TWj8IHTzTn0hMM9fZXoQiJ3Rd6LwGf870usij50dmUJnD_G_Sh7jRh08DEPjkNpTm_hOEVSDE_L=
8qcUHRb1dMOnvc-Q8PE7jvbcsak435S-bv0OwwFoIt82x1WEFK9PHwbeNTAqVOtulTF_bhj2geJ=
1YTzCBIVaAhxh1HXg_hZdmkpn7KaZgDmVimmKVteD7losH3VL_noAZAPLXhgo8rNo1GJBPprleC=
KR18h2W-hfAzJRUDlvUdJQNXyTtvWwUHyfPIvSMm6qqtqrlT0qea_CeegIP_k5b6sS9lnSsnkof=
anj6Pj_HLbHx91UOdx85sXhsi97TxLd-fR1w16fPhNsaucse6ddbERVRtjh9C1NFsLkcqbf48EJ=
BN8akVkZPni4o5BmB0L3ZvBoQ9k6rLqRqyDdQWvDY6/4og/tnxlKhutQgO9IGH_30RsBw/h18/h=
001.I99GT6GlbIhWlno_M0nqUS_shqgH5PIQPd1DWUJGCe0"><p style=3D"font-size:14px=
;color:inherit;"> Too dense =F0=9F=92=A5 - I=E2=80=99d prefer lighter, quic=
ker reads </p></a></td></tr></table></div></td></tr><tr><td align=3D"center=
" valign=3D"top" style=3D"font-size:0px;line-height:0px;padding:15px 0px 15=
px;" class=3D"dd"><table class=3D"j" role=3D"none" width=3D"20%" border=3D"=
0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </t=
d></tr></table></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"paddi=
ng:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-he=
ight-alt:150.0%;"> As always, hit reply if something in here hits home.<br>=
<span style=3D"color:rgb(45, 45, 45);font-weight:400;">Want content shaped =
around your priorities? </span>=F0=9F=94=A5<span style=3D"color:rgb(45, 45,=
 45);font-weight:400;">Make it happen </span><span style=3D"color:rgb(63, 9=
6, 50);"><span style=3D"text-decoration:underline;"><i><b><a class=3D"link"=
 href=3D"https://elink431.curiouscreator.io/ss/c/u001.cFR38JJHh3ApL2Gp-WmNe=
KM2QUmVmp_HudJEUXeo7_nd26oDypfDWCO4eE6DkZup6bhtJelZlqRN9P5kPMXQ04gG92gkwlfg=
vdOw6ri22uS39p1HauN4u4ioyW1dEOGStcyNVGiy92znFMndqHrhFiVrsc8u7-dO0ypdRCmeTt_=
_bs5bYIETBGi_U-edK7ksoXgDvQ1-o4qdrNg7MCCr3UNc02ePjKLgB7-Qq6SHE2TlHaVerw7umk=
PIoe9uGpkAIPUUr62mPRcoEEsJG-VEFMFQzywPfNuit89HoxQprAvXt_tpEO4lsfOUk7qZvSafZ=
pgYc-5hldu_Uzcfw8xkWyvEpk-9re6zt2xW0TVmkfqG4Xq6-uSXLN4A7pgOzC-Y8FfakjCQv2Bi=
KjfUrQXigjUTSyq9TDuHY6zBT-ONHv-TdDh8nuEqhtwr31GS_NAbOeBuLA3uc3vtXPTO9uDOgqM=
_5SbjQtceNSiqZ0CwLMCH8q5l5odi7w1p1BPNM6NycHgJceE0USj0FHD3mMoINdZ7rAnEoKq6JB=
QfTZMpAu80EXpmZoQ1UJEf8A9W84QfqQk-GUROeVO39j2iqq4Dhf7mJ4M6MBrW0Y1JKvzyUb6_P=
y3zesvD21M2U8J_pfgNRGIfpvjWxVaIILnWKhjFyh4--Z1yz_r9nhDGF74pwy2_wERM0_-7bKU9=
Sqndl7q_YVMzSubk4x0lQ_t-zm0FYIa8V6vFU6uONVszkUqVY4D4xZb9h6X5NU7duDCQ2GEybrR=
QNywOvuqfEtKbbAk0_VcTk6MEyJDqL63--itUmDIITyDzjaQmfek_m0jRsXTw/4og/tnxlKhutQ=
gO9IGH_30RsBw/h19/h001.F2Q7Rz69qWaB5KnwjtFlajsJ-qf0bw9CTHRtBjt4VeA" target=
=3D"_blank" rel=3D"noopener noreferrer nofollow" style=3D"text-decoration-c=
olor: rgb(63, 96, 50);"><span style=3D"color: rgb(63, 96, 50);">here</span>=
</a></b></i></span></span><span style=3D"color:rgb(45, 45, 45);font-weight:=
400;">.</span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"pa=
dding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line=
-height-alt:150.0%;"> Speak soon,<br>Amanda </p></td></tr><tr><td class=3D"=
dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:bre=
ak-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"color:rgb=
(0, 0, 0);font-family:Karla, -apple-system, "system-ui", Roboto, sans-serif=
;font-size:16px;font-weight:400;">P.S. </span><i>If you want to get a featu=
re about your own IP, reply to this email. If you=E2=80=99d like to reach o=
ur newsletter audience (founders, creators, and marketers), click the butto=
n below.</i></p></td></tr><tr class=3D"btn_row"><td valign=3D"top" style=3D=
"padding-bottom:14px;padding-left:15px;padding-right:15px;padding-top:14px;=
text-align:center;width:100%;word-break:break-word;" class=3D"dd"><table wi=
dth=3D"100%" role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"=
 style=3D"margin:14px auto 14px auto;"><tr><td align=3D"center" valign=3D"m=
iddle"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0=
" style=3D"width:100%"><tr><td style=3D"background-color:#3f6032;mso-paddin=
g-alt:14px 14px;text-align:center;" class=3D"btn"><a href=3D"https://elink4=
31.curiouscreator.io/ss/c/u001.wCOL2hd8XHm-MNPs5nAqZUV4tumnvTMXhTTWMg0yLAFH=
LDpZAnzVrG3PrSL3BI3iJKRG8XS59YqPNKkrnaS4RUO4kzCwnpkvjRH7zUR_W_ORgfvSLL4RiPc=
jUFR1UCHKIkmflGTi84M9WvEUD-66R0oCz6WDrSaviTZLJHO-NG4x8JY_mrw_JRQreXVpyN0bk4=
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