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boundary=079da53f7f3d2855af1da0151c60740ea3e7aebdecf6d89d30620f518002 Date: Wed, 04 Mar 2026 03:05:35 +0000 (UTC) From: Steve Strauss Mime-Version: 1.0 Message-ID: Subject: No One Had Ever Heard of Eileen Fisher Until She Bet it All on One Show Reply-To: Notes to an entrepreneur Feedback-ID: =?us-ascii?Q?ed4527d4-1298-435c-be12-661508309c15=3Anewsletter=3Abe56f4a0-b5ab-?= =?us-ascii?Q?45f5-af7d-e9fb8c385c45=3A795fb0691ea91b9?= List-Unsubscribe: =?us-ascii?Q?=3Cmailto=3Abe56f4a0-b5ab-45f5-af7d-e9fb8c385c45+e1509d45-2796-417?= =?us-ascii?Q?7-a9d9-f8bde2c6df8b+ed4527d4-1298-435c-?= =?us-ascii?Q?be12-661508309c15=40unsub=2Ebeehiiv=2Ecom=3E=2C?= =?us-ascii?Q?_=3Chttps=3A=2F=2Fnews=2Eplanetsmallbusiness=2Ecom=2Funsubscribe=2FeyJ0eXAiOiJK?= =?us-ascii?Q?V1QiLCJhbGciOiJIUzI1NiJ9=2EeyJzdWJzY3JpYm?= =?us-ascii?Q?VyX2lkIjoiZTE1MDlkNDUtMjc5Ni00MTc3LWE5Z?= =?us-ascii?Q?DktZjhiZGUyYzZkZjhiIiwicG9zdF9pZCI6ImVk?= =?us-ascii?Q?NDUyN2Q0LTEyOTgtNDM1Yy1iZTEyLTY2MTUwODM?= =?us-ascii?Q?wOWMxNSIsImxhc3RfcmVzb3VyY2VfZ3VpZCI6Il?= =?us-ascii?Q?Bvc3Q6ZWQ0NTI3ZDQtMTI5OC00MzVjLWJlMTItN?= =?us-ascii?Q?jYxNTA4MzA5YzE1In0=2EMlBhFbddoN4LQImQxCpF?= =?us-ascii?Q?Cd6uaNaWrBdl7hjwqLIwYIs=3E?= List-Unsubscribe-Post: List-Unsubscribe=One-Click sId: be56f4a0-b5ab-45f5-af7d-e9fb8c385c45 x-beehiiv-ids: =?us-ascii?Q?{=22account=5Fname=22=3A=22https=3A=2F=2Fnews=2Eplanetsmallbusiness=2Ecom=2F=22=2C=22campa?= =?us-ascii?Q?ign=5Fid=22=3A=22ed4527d4-1298-435c-be12-661508?= =?us-ascii?Q?309c15=22=2C=22category=22=3A=22newsletter=22=2C=22email=5F?= =?us-ascii?Q?generated=5Fat=22=3A1772593529=2C=22user=5Fid=22=3A=22be5?= =?us-ascii?Q?6f4a0-b5ab-45f5-af7d-e9fb8c385c45=22}?= x-beehiiv-type: newsletter x-list-id: be56f4a0-b5ab-45f5-af7d-e9fb8c385c45 x-list-owner: x-newsletter: =?us-ascii?Q?https=3A=2F=2Fnews=2Eplanetsmallbusiness=2Ecom=2Fp=2Fno-one-had-ever-heard-o?= =?us-ascii?Q?f-eileen-fisher-until-she-bet-it-all-on?= =?us-ascii?Q?-one-show?= x-newsletter-id: https://news.planetsmallbusiness.com/ x-newsletter-signup: https://news.planetsmallbusiness.com/subscribe X-SG-EID: =?us-ascii?Q?u001=2EbW9l0BBhaJRjHcuIgIwpN1rNe4oHXQ=2FdW4L87v1NEdDTOZzkElUHJx6Un?= =?us-ascii?Q?dOmNahVF2CQf67nZVUGzNbuvN=2Fh4Y5EALtlAbw6?= =?us-ascii?Q?KgL11=2FYZ79EvEN+fONXZd=2F6ktMOgpPgODvD2Xph?= =?us-ascii?Q?tEYC4hIhTsc7tirAY1Z=2FRrd5vLH3YNSTFMW6VAo?= =?us-ascii?Q?SgiqVg23zxoBqAcH7VWS0TnJlNhvE2NakVqyA1a?= =?us-ascii?Q?r6fuS1OfTmUIZ3ixzyKXPFSjMlVekTklw11NH39?= =?us-ascii?Q?ISzRNqsgsMCnLz9r1r4+IBKOxQ=3D=3D?= X-SG-ID: =?us-ascii?Q?u001=2ESdBcvi+Evd=2FbQef8eZF3BpTL9BgbK5wfSJMJGMsmprD1ZcmFObA4po1bG?= =?us-ascii?Q?aUE6gycDuoUB7q13D+=2FrHlPETjfj1Mp6L+863HI?= =?us-ascii?Q?Gl=2F3son9pNs=2FAm7TFtay4v6cZ2EeKxjVys3viK=2F?= =?us-ascii?Q?ql5SF5AphEw4FkNRUHMMCPuOfiJ6BczoqIvtCz0?= =?us-ascii?Q?2bP9NdaT91X5TNVkaV0a=2FqFGzIF1GVWMhWFV4YG?= =?us-ascii?Q?Y7LhWSX30U9Sl4Q4EuxFso5oRFkhwpGOKfG46lD?= =?us-ascii?Q?JkUjEdBx5rnpAXoaQKqd+cge0TpyE3lQEnKJ4it?= =?us-ascii?Q?L+qMu2WpT4nCcD3y0WlfYppwUMgIdZ5uM3AmSib?= =?us-ascii?Q?3Rzbdygm5kjxP3lvk71vHHMzWshvLQJacl0S5SU?= =?us-ascii?Q?hs6JcCf2U+agiz3?= To: "alvarochf@traceseis.com" X-Entity-ID: u001.Gv86RTPl24Ephzd1t/ydVQ== --079da53f7f3d2855af1da0151c60740ea3e7aebdecf6d89d30620f518002 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Mime-Version: 1.0 ---------- _Today=E2=80=99s true story is about an entrepreneur who found great succes= s, but only after she bet on herself with the odds stacked against her._ -------------------- _=E2=80=9CI never wanted to be an entrepreneur=E2=80=9D_ There were several reasons that was true for Eileen Fisher, the eponymous f= ounder of her namesake women=E2=80=99s fashion brand that today makes almos= t a half a billion a year. For starters - back then, back in 1984 - she only had $350 in the bank. But= she wanted to start this new fashion business she envisioned. To do so mea= nt entering her nascent business into a popup boutique fashion trade show. The fee?=20 Yep, $350. Talk about bootstrapping a business! In addition, she had never run or managed a business before, had no formal = fashion training, had no line of clothes when the opportunity arose, didn= =E2=80=99t have samples or patterns, or even a business name. But none of that stopped her. ## The Japanese Influence Not long before, Eileen had travelled to Japan and was inspired by the kimo= nos she saw - little did she know that the elegant, minimalist, blocky simp= licity of the garment would become her trademark look. =E2=80=9CI started to imagine this idea around simple clothing,=E2=80=9D sh= e would later say. As fate would have it, upon her return, she learned of a upcoming boutique = fashion show three weeks out, the New York Boutique Show. ## Starting on Less Than a Shoestring =E2=80=9CWhen I decided to do the show, I thought, =E2=80=98You can=E2=80= =99t start a business, you don=E2=80=99t have any money, you can=E2=80=99t = afford to do this.=E2=80=99=E2=80=9D But she did it anyway, surprising even herself.=20 In a few short weeks, Eileen cobbled together a 4-piece selection, a logo a= nd a name, and rented a booth in the very back of the show, sharing it with= two other women. View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/10ef0b4c-c638-4= 907-8325-907006675ce5/Screenshot_2024-12-10_at_7.25.28_PM.png?t=3D173388765= 3) Caption:=20 ## Birth of an Empire That first show went well, not great. She sold $3,000 worth of product (tha= t she didn=E2=80=99t have.) But it was her next show where the future would be foretold. Her beautiful, minimalist designs were a huge hit there, buyers were lined = up out the doors to place orders, and she beyond sold out with $40,000 in o= rders in just a few days. ## Today Today, Eileen Fisher, Inc. has more than 60 showrooms around the country. S= he has become a fashion icon and for many women, _the_ go-to choice for the= ir wardrobe. And all because she was brave enough to bet on herself and her vision. ---------- ---------- ## **The Takeaway** **Courage and vision - not money - can be the cornerstones of your empire.*= * Eileen Fisher=E2=80=99s story shows that even when you lack money, experi= ence, or resources, a clear and authentic idea, combined with a healthy dos= e of a willingness to take a leap into the unknown, can reshape not only yo= ur own life but even an entire industry.=20 True success often comes from trusting your instincts and daring to take th= at first step, no matter how small. ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 ---------- ### How Jennifer Anniston=E2=80=99s LolaVie brand grew sales 40% with CTV a= ds View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/9c86a305-3e2e-4= 8cc-885f-30ca62045089/LolaVie_Beehiiv_1200x600.jpg?t=3D1772056645) Follow image link: (https://advertising.roku.com/solutions/advertise/ads-ma= nager?utm_medium=3Dpaid_newsletter&utm_source=3Dbeehiiv&utm_campaign=3Dpem-= us-ads-manager-beehiiv-cpm-q12026&utm_content=3Dlolavie_LP_cpm&utm_term=3D0= LGATGWRUS&_bhiiv=3Dopp_9b674e51-f14e-4871-ba8f-1cee666db13a_71a23586&bhcl_i= d=3Dfeabe23c-c1ce-4a99-98ca-99cf0c1fff04_e1509d45-2796-4177-a9d9-f8bde2c6df= 8b_eaa7bafd-5791-489b-96e6-b1ca32cb26b5) Caption:=20 For its first CTV campaign, Jennifer Aniston=E2=80=99s DTC haircare brand L= olaVie had a few non-negotiables. The campaign had to be simple. It had to = demonstrate measurable impact. And it had to be full-funnel. LolaVie used Roku Ads Manager to test and optimize creatives =E2=80=94 reac= hing millions of potential customers at all stages of their purchase journe= ys. Roku Ads Manager helped the brand convey LolaVie=E2=80=99s playful voic= e while helping drive omnichannel sales across both ecommerce and retail to= uchpoints. The campaign included an Action Ad overlay that let viewers shop directly f= rom their TVs by clicking OK on their Roku remote. This guided them to the = website to buy LolaVie products. Discover how Roku Ads Manager [helped LolaVie](https://advertising.roku.com= /solutions/advertise/ads-manager?utm_medium=3Dpaid_newsletter&utm_source=3D= beehiiv&utm_campaign=3Dpem-us-ads-manager-beehiiv-cpm-q12026&utm_content=3D= lolavie_LP_cpm&utm_term=3D0LGATGWRUS&_bhiiv=3Dopp_9b674e51-f14e-4871-ba8f-1= cee666db13a_71a23586&bhcl_id=3Dfeabe23c-c1ce-4a99-98ca-99cf0c1fff04_e1509d4= 5-2796-4177-a9d9-f8bde2c6df8b_eaa7bafd-5791-489b-96e6-b1ca32cb26b5) drive b= ig sales and customer growth with self-serve TV ads.=20 The DTC beauty category is crowded. To break through, Jennifer Anniston=E2= =80=99s brand LolaVie, worked with Roku Ads Manager to easily set up, test,= and optimize CTV ad creatives. The campaign helped drive a big lift in sal= es and customer growth, helping LolaVie break through in the crowded beauty= category.=20 [Learn more](https://advertising.roku.com/solutions/advertise/ads-manager?u= tm_medium=3Dpaid_newsletter&utm_source=3Dbeehiiv&utm_campaign=3Dpem-us-ads-= manager-beehiiv-cpm-q12026&utm_content=3Dlolavie_LP_cpm&utm_term=3D0LGATGWR= US&_bhiiv=3Dopp_9b674e51-f14e-4871-ba8f-1cee666db13a_71a23586&bhcl_id=3Dfea= be23c-c1ce-4a99-98ca-99cf0c1fff04_e1509d45-2796-4177-a9d9-f8bde2c6df8b_eaa7= bafd-5791-489b-96e6-b1ca32cb26b5). ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 ---------- ## Steal This Strategy! =F0=9F=8E=A5 **Video** =E2=80=93 [Eileen Fisher Interview ](https://www.you= tube.com/watch?v=3DBfOIiGW8ckA) Eileen Fisher on sustainability in business. =F0=9F=8C=90 **Website** =E2=80=93 [Eileen Fisher Official Site](https://ww= w.eileenfisher.com/) Explore her minimalist collections and how the brand integrates sustainabil= ity into every step of the process. =F0=9F=8E=99=EF=B8=8F **Podcast** =E2=80=93 _[How I Built This](https://mus= ic.amazon.co.uk/podcasts/1f66cfb2-1d79-4d4b-b9b1-ddbde6a77bcf/episodes/3eb6= d705-d6b5-4246-8e61-0dc4eb2f5d59/how-i-built-this-with-guy-raz-eileen-fishe= r-eileen-fisher-2017)_[ =E2=80=93 Eileen Fisher Episode](https://music.amaz= on.co.uk/podcasts/1f66cfb2-1d79-4d4b-b9b1-ddbde6a77bcf/episodes/3eb6d705-d6= b5-4246-8e61-0dc4eb2f5d59/how-i-built-this-with-guy-raz-eileen-fisher-eilee= n-fisher-2017) Hear the story of how Eileen Fisher built her brand from the ground up, ove= rcoming obstacles and staying true to her vision. =F0=9F=9B=A0=EF=B8=8F **Tool** =E2=80=93 [Brand Archetype Quiz by Kaye Putn= am](https://www.kayeputnam.com/brandality-quiz/) Take the brand quiz to discover your innate brand advantage & psychological= triggers to attract more of your ideal clients. ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 ---------- ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 ---------- ### About Steve=20 Steve Strauss is the best-selling author of __[The Small Business Bible](ht= tps://www.amazon.com/The-Small-Business-Bible-Everything/dp/1118135946/ref= =3Dntt_at_ep_dpt_1?utm_source=3Dnews.planetsmallbusiness.com&utm_medium=3Dn= ewsletter&utm_campaign=3Dbutterball-s-turkey-talk-line-the-hotline-that-sav= ed-thanksgiving&_bhlid=3D3858bc9a4c0ec12e508ddbbc0df9091aba0c31f0)__ (and 1= 7 other books), Inc.=E2=80=99s _[small business columnist](https://www.inc.= com/author/steve-strauss?utm_source=3Dnews.planetsmallbusiness.com&utm_medi= um=3Dnewsletter&utm_campaign=3Dbutterball-s-turkey-talk-line-the-hotline-th= at-saved-thanksgiving&_bhlid=3Dd32fdb0ff6e2daa2aa9027df4d9f8b20b6305b2c)_, = a lawyer (non-practicing), and an entrepreneur. He sold his last venture, _= [TheSelfEmployed.com](https://TheSelfEmployed.com)_ to Mark Cuban & Zen Bus= iness. He also hates ketchup. ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 =E2=80=9C**=E2=80=9CBe bold! For boldness has genius, magic, and power in i= t.=E2=80=9D **=E2=80=9C =E2=80=94 - Goethe =E2=80=94=E2=80=94=E2=80=94 You are reading a plain text version of this post. For the best experience,= copy and paste this link in your browser to view the post online: https://news.planetsmallbusiness.com/p/no-one-had-ever-heard-of-eileen-fish= er-until-she-bet-it-all-on-one-show --079da53f7f3d2855af1da0151c60740ea3e7aebdecf6d89d30620f518002 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=utf-8 Mime-Version: 1.0 No One Had Ever Heard of Eileen Fisher Until She Bet it All on One Show :root { color-scheme: light; supported-color-schemes: light; } body { margin: 0; padding: 0; min-width: 100%!important; -ms-text-size-ad= just: 100% !important; -webkit-transform: scale(1) !important; -webkit-text= -size-adjust: 100% !important; -webkit-font-smoothing: antialiased !importa= nt; } .body { word-wrap: normal; word-spacing:normal; } table.mso { width: 100%; border-collapse: collapse; padding: 0; table-lay= out: fixed; } img { border: 0; outline: none; } table { mso-table-lspace: 0px; mso-table-rspace: 0px; } td, a, span { mso-line-height-rule: exactly; 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A sto= ry that even she never expected  ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌
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March 03, 2026 =   |   Read Online

3D""

= No One Had Ever Heard of Eileen Fisher Until She Bet it All on One Show

A story that even she never expected

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In partnership with

 
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Today=E2=80=99s true story is about an entrepreneur who found gr= eat success, but only after she bet on herself with the odds stacked agains= t her.

  
 
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But it was = her next show where the future would be foretold.

=E2=80=9CI never wanted to be an entrepreneur=E2= =80=9D

There were several reasons that was true for Eilee= n Fisher, the eponymous founder of her namesake women=E2=80=99s fashion bra= nd that today makes almost a half a billion a year.

For starters - = back then, back in 1984 - she only had $350 in the bank. But she wanted to = start this new fashion business she envisioned. To do so meant entering her= nascent business into a popup boutique fashion trade show.

The fee= ?

Yep, $350.

Talk about bootstrapping a business!

I= n addition, she had never run or managed a business before, had no formal f= ashion training, had no line of clothes when the opportunity arose, didn=E2= =80=99t have samples or patterns, or even a business name.

But none= of that stopped her.

The Japanese Influence

Not long before, Eileen had trav= elled to Japan and was inspired by the kimonos she saw - little did she kno= w that the elegant, minimalist, blocky simplicity of the garment would beco= me her trademark look.

=E2=80=9CI started to imagine this idea arou= nd simple clothing,=E2=80=9D she would later say.

As fate would hav= e it, upon her return, she learned of a upcoming boutique fashion show thre= e weeks out, the New York Boutique Show.

Starting on Less Than a Shoestring

=E2= =80=9CWhen I decided to do the show, I thought, =E2=80=98You can=E2=80=99t = start a business, you don=E2=80=99t have any money, you can=E2=80=99t affor= d to do this.=E2=80=99=E2=80=9D

But she did it anyway, surprising e= ven herself.

In a few short weeks, Eileen cobbled together a 4-piec= e selection, a logo and a name, and rented a booth in the very back of the = show, sharing it with two other women.

3D""<= /td>

Birth of an Empire

That first show went well, not great. She sold = $3,000 worth of product (that she didn=E2=80=99t have.)

Her beautiful, mi= nimalist designs were a huge hit there, buyers were lined up out the doors = to place orders, and she beyond sold out with $40,000 in orders in just a f= ew days.

<= h2 style=3D"color:#2A2A2A;font-weight:Bold;mso-line-height-alt:150.0%;">Tod= ay

Today, Eileen Fisher, Inc. has more than 60 showrooms around the= country. She has become a fashion icon and for many women, the go-t= o choice for their wardrobe.

And all because she was brave enough t= o bet on herself and her vision.

The Takeaway

Courage and vision - not money - can be the cornerstones of you= r empire. Eileen Fisher=E2=80=99s story shows that even when you lack m= oney, experience, or resources, a clear and authentic idea, combined with a= healthy dose of a willingness to take a leap into the unknown, can reshape= not only your own life but even an entire industry.

True success o= ften comes from trusting your instincts and daring to take that first step,= no matter how small.

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=

= How Jennifer Anniston=E2=80=99s LolaVie brand grew sales 40% with CTV ads
3D""

For its first CTV campaign, Jennifer Aniston=E2=80=99s DTC ha= ircare brand LolaVie had a few non-negotiables. The campaign had to be simp= le. It had to demonstrate measurable impact. And it had to be full-funnel. =

LolaVie used Roku Ads Manager to test and optimize creatives =E2=80= =94 reaching millions of potential customers at all stages of their purchas= e journeys. Roku Ads Manager helped the brand convey LolaVie=E2=80=99s play= ful voice while helping drive omnichannel sales across both ecommerce and r= etail touchpoints.

The campaign included an Action Ad overlay that= let viewers shop directly from their TVs by clicking OK on their Roku remo= te. This guided them to the website to buy LolaVie products.

Discov= er how Roku Ads Manager <= span>helped LolaVie drive big sales and customer growth with sel= f-serve TV ads.

The DTC beauty category is crowded. To break throug= h, Jennifer Anniston=E2=80=99s brand LolaVie, worked with Roku Ads Manager = to easily set up, test, and optimize CTV ad creatives. The campaign helped = drive a big lift in sales and customer growth, helping LolaVie break throug= h in the crowded beauty category.

Learn more.

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=

Steal= This Strategy!

=F0=9F=8E=A5=C2=A0Video =E2=80=93 Eileen Fisher Interview
Eileen Fisher on s= ustainability in business.

=F0=9F=8C=90=C2=A0Website =E2=80= =93

=F0=9F=8E=99=EF=B8=8F Podcast =E2=80=93 How I Built This =E2=80=93 Eileen Fisher Episode<= /span>
Hear the story of how Eileen Fisher built her brand from the = ground up, overcoming obstacles and staying true to her vision.

=F0= =9F=9B=A0=EF=B8=8F Tool =E2=80=93 Brand Ar= chetype Quiz by Kaye Putnam
Take the brand quiz to discover y= our innate brand advantage & psychological triggers to attract more of your= ideal clients.

=

 
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How did you like today&= #39;s note?

Loved It=

Just Okay

Do Better

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About Steve

Steve Strauss is= the best-selling author of The Small Bu= siness Bible (and 17 other= books), Inc.=E2=80=99s small business columnist, a lawyer (non-practicing), and a= n entrepreneur. He sold his last venture, TheSelfEmployed.com to Mark Cuban & Zen Business. He = also hates ketchup.

  
 

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=E2=80=9CB= e bold! For boldness has genius, magic, and power in it.=E2=80=9D

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- Goethe
=
=3D"fb"= 3D"t=3D"tk"
 

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