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From: Insane Founder <lavena@insanefounder.com>
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Subject: Why nice founders struggle with authority
Reply-To: Insane Founder <lavena@theinsane.media>
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^Hi! Welcome. You being here means more than you know. Knowing it lands wit=
h someone like you keeps me going. I'm ^^[Lavena Xu-Johnson](https://x.com/=
iamlavena)^^. I write about psychology for founders. Why? Because scaling a=
 business means scaling ourselves first.^

Happy Wednesday, founders,

Recently, a pattern in leadership became clear to me.

Founders who prioritize warmth, kindness, and harmony often face one disapp=
ointing reality: the more thoughtful and emotionally aware you are, the mor=
e your boundaries get tested.

Including myself.

Shouldn=E2=80=99t kindness make people more respectful?

Shouldn=E2=80=99t empathy make leadership easier?

Not always.

Part of the problem is that we often think of warmth and authority as sitti=
ng at opposite ends of the same spectrum. As if being kind makes you less f=
irm, and being authoritative means you are cold.

Psychology suggests that it is the wrong way to think about it.

The Interpersonal Circumplex (IPC) is a circular model of personality and s=
ocial behavior organized around two axes: Agency (dominance vs. submission)=
 and Communion (warmth vs. hostility). Developed from interpersonal psychol=
ogy in the 1950s, it helps explain how we position ourselves in relationshi=
ps and why certain behaviours reliably elicit specific responses.

Let=E2=80=99s look at healthy authoritative leadership through the lens of =
the Interpersonal Circumplex.=20

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=E2=80=94=E2=80=94

### The interpersonal circumplex

[The interpersonal circumplex](https://link.springer.com/rwe/10.1007/978-1-=
4419-1005-9_1584) came out of mid-century interpersonal psychology - a trad=
ition that argued we cannot understand personality in isolation, only in re=
lation to other people. That idea was made more explicit by Timothy Leary i=
n 1957, who mapped interpersonal behaviour onto a circle organised around t=
wo core dimensions: friendliness (warm) and hostility (cold), dominance and=
 submissiveness. John Orford [later argued](https://eurekamag.com/research/=
062/416/062416903.php) the model was powerful precisely because it could ex=
plain social interaction across settings, from conflict and conciliation to=
 autonomy and leadership.

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/9b0d3646-fd20-4=
e51-913e-f262142f3da8/Founder_graphs__4_.png?t=3D1773256243)
Caption:=20

What makes this theory helps us distinguish something we often blur togethe=
r:

Friendliness (warm-agreeable): Do people feel care, openness, and goodwill =
from you?

Dominance (ambitious-dominant) : Can people feel your direction, your stead=
iness, and where the line is?

We often unconsciously assume the choice is between being liked and being r=
espected, but the circumplex model suggests that a leader can be warm and f=
irm, kind and authoritative, and empathetic and be taken seriously.

We don=E2=80=99t lack authority because we=E2=80=99re kind, but kindness ca=
n be expressed or perceived in a way that lowers our interpersonal dominanc=
e - the ability to set tone and establish strong boundaries.

There is another reason this framework is powerful.

Interpersonal theorists later proposed something called [complementarity](h=
ttps://link.springer.com/rwe/10.1007/978-3-319-28099-8_2278-1): people tend=
 to respond to the interpersonal position you offer them; warmth often invi=
tes warmth back. Dominance often invites submission. The energy we bring in=
to a relationship determines the energy that comes back to us, so when auth=
ority is not expressed with firmness when needed, it often gets negotiated =
through deadline delays, emotional resistance, passive non-compliance, and =
repeated testing of where the real line is.

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

### Interpersonal circumplex in leadership

This becomes even clearer in the leadership research.

In [Integrating leadership: The leadership circumplex](https://www.tandfonl=
ine.com/doi/full/10.1080/1359432X.2012.738671#d1e587), Marleen Redeker and =
colleagues sought to bring different leadership styles into a single interp=
ersonal map. What they found is fascinating: leadership behaviours could be=
 organised around the same circumplex logic, and when subordinates rated th=
eir leaders, their ratings showed the same underlying circumplex structure =
as leaders=E2=80=99 self-ratings. In other words, this is not just a privat=
e self-image. The way leaders experience themselves and the way subordinate=
s experience them can be plotted on the same interpersonal map.

View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma=
t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/c92f404a-4868-4=
63a-8b6b-518f9d5b71dc/Founder_graphs__5_.png?t=3D1773256299)
Caption:=20

Their practical leadership scan described styles that sit around this circl=
e: inspirational, coaching, participative, yielding, withdrawn, distrustful=
, authoritarian, and directive. Through this lens, we see that leadership i=
s not simply =E2=80=9Cgood=E2=80=9D or =E2=80=9Cbad,=E2=80=9D warm or cold =
- it is a relational posture. Some leaders are supportive but overly yieldi=
ng. Others are forceful but distrustful. The strongest leaders are not mere=
ly nice or merely tough; they combine support with direction.

A related paper by Reinout de Vries, [What Are We Measuring? Convergence of=
 Leadership with Interpersonal and Non-interpersonal Personality](https://j=
ournals.sagepub.com/doi/abs/10.1177/1742715008095188), makes the point even=
 sharper. Since leadership styles are so often defined as interpersonal inf=
luence, many of them seem to project onto the same interpersonal map. His c=
onclusion: some of what we call =E2=80=9Cleadership style=E2=80=9D is perso=
nality showing up in a work hierarchy.

When we realize that our "leadership problem" is more of an interpersonal p=
roblem, or a matter of how people interact, we can navigate it more easily.

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

### The founder's translation

If this feels like you:=20

* over-explaining

* softening the boundary before it=E2=80=99s even been challenged

* preserving harmony at the cost of interpersonal clarity

Then the issue is not kindness, warmth, or friendliness itself.

We struggle when kindness comes at the expense of firmness.

Authority is not built from goodwill alone. It is built when warmth is pair=
ed with enough firmness.

That is why some leaders feel lovely, but impossible to follow. And why oth=
ers feel competent, but emotionally expensive to work with.

The sweet spot is not becoming less kind, but being both firm and warm.

Until next week,

Lavena

P.S. _If you want to get a founder feature about your own story, reply to t=
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wrap:normal;word-spacing:normal;background-color:#FFFFFF;"><div role=3D"art=
icle" aria-roledescription=3D"email" aria-label=3D"email_name" lang=3D"en" =
style=3D"font-size:1rem"><div style=3D"display:none;max-height:0px;overflow=
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span class=3D"translation_missing" title=3D"translation missing: en.templat=
es.posts.email.header.read_online">Read Online</span></a></p></td></tr><tr>=
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pectral',Georgia,Palatino,serif;font-weight:400;font-size:32px;color:#00000=
0FF;padding:2px 0;line-height:38px;"> Why nice founders struggle with autho=
rity </h1><p style=3D"text-align:left;font-family:'Karla',-apple-system,Bli=
nkMacSystemFont,Roboto,sans-serif;font-weight:normal;font-size:20px;color:#=
000000FF;padding:5px 0;line-height:24px;"> The psychology of authority: wha=
t the Interpersonal Circumplex reveals about warmth and power </p></td></tr=
></table></td></tr><tr><td align=3D"center" valign=3D"top" class=3D"dd"><ta=
ble role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" align=3D"center"><tr><td aling=3D"center" valign=3D"middle" class=3D=
"mob-stack"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" align=3D"left" class=3D"mob-stack" style=3D"width:100%;"><tr><td ali=
gn=3D"left" valign=3D"middle" style=3D"padding: 5px 0px 5px 0px;"><table ro=
le=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"left"=
><tr><td align=3D"center" valign=3D"middle"><img src=3D"https://media.beehi=
iv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,qual=
ity=3D80/uploads/user/profile_picture/7222f065-0aeb-4775-bb97-0e4610547de8/=
thumb_Lavena_profile_1_bigger.jpg" width=3D"40" alt=3D"" style=3D"display:b=
lock;max-width:40px;border-radius:50%;position:relative;border:4px solid rg=
ba(0,0,0,0) !important;left:-4px;box-sizing:content-box;z-index:10;" border=
=3D"0"/></td><td width=3D"5" style=3D"width:5px;">&nbsp;</td><td align=3D"l=
eft" valign=3D"middle" class=3D"g" style=3D"position:relative;left:8px;widt=
h:100%;"><p style=3D"padding:0px;color:#000000FF;"> Lavena Xu-Johnson </p><=
/td></tr></table></td></tr></table></td></tr></table></td></tr><tr><td><tab=
le role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" align=3D"center"><tr><td><table role=3D"none" width=3D"100%" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center" style=3D"border=
-top:1px solid #E5E7EB;border-bottom:1px solid #E5E7EB;padding-top:12px;pad=
ding-bottom:12px;margin-bottom:15px;margin-top:15px;"><tr><td align=3D"left=
" valign=3D"middle"><table role=3D"none" border=3D"0" cellspacing=3D"0" cel=
lpadding=3D"0" align=3D"left"><tr><td align=3D"left" valign=3D"middle"><tab=
le role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"=
left"><tr><td align=3D"center" valign=3D"middle"><a href=3D"https://elinke4=
7.insanefounder.com/ss/c/u001.gaaA1Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6SThzO=
hXR0SbQjBt8gc-n2yYcQXgMeJOpN6jRSEfbUZAOWXgMRtcNznB8xb2-W4Oq_Nyyz9Crus3vI5BQ=
XjS_x51lurU-nBEBzcWjlSaOP46CxF_sRW2esO3lCPYibKeohwvGgy2gnoz6MruSzMPl5BVQM3l=
R4lYjNfjgxWXjZnuDGgiAWvgKHqppvTTGd0ZnyeN_A130gSy6qVReI1ViqOwqzfSaPzjV1ZcrkD=
97JLCCJ9YhZD_dS2nD0IXOwxlty91NboHR8ijn8mFkCQfqs0bt3VOVZ_FZxYa7MhUlRmasfGxlh=
GCzOD1PeE6PBK0C0Fl1Db_dFpSRlxj58iRvWbM6cEivqjYJouX_JwCl3CogqI2rjL5kPx_Oyreg=
QKT5G8o9lIRXlr7N5IOdZOCC_lOoptB9PidHmUZGuhb4pYpZ_xM6vU_nP0a6-6niu6sSweXTQ-A=
Vh8-vyHmsFTLgLDjMobQphQ8-2-f7S7edv2qTXm8oN9hg8MPqiALWqouaIcDlQ-rMbTYyO7I3_Z=
UnTY9hNN9Fd0Vp47CSWS-l-wJCKZB7JH6losWinQfS7UCpTiXA_GEIp0wcvDv82sYOKP0jHQEUM=
-oBYV71jGf1NRC-Cp-5_fqQS25gm11IcAw4vJ4dcawHbO-eAumByHOzm5k_aGKl1yc0q2zP1frm=
D8bd7cKbg37NeIc2zgT5BmmTrIciUvA5S9gl81VV7AbCuEmNf6fjqoA-0yA0bpN1fab_gSG0RIy=
Jp_nnEz4y0MskpzhVn3nVPsRIROwE-ucDxYyspPyRZrP0CgbTgx_6nMXAPQE1vrMK-5TPDoaZoM=
fA3I0EcIwgPzDx7Qd5tLGTJU3SsalnJMGqBK7Ulpt-VJw1J4r9zNztRqcK0C4AJmRdZepTuy9Ga=
-ySPUNKV-UUBGkvZ_MU69wwsBojqhLoece6xQGPTWIlGfB2LtfecFNu23g/4ou/4muHQyAsQIyO=
xt4NyAIqdA/h2/h001.I3vvfCDJFwL20Jx_Tq1dDBJTlpS4ZeX9YR2V19b-C2c" style=3D"te=
xt-decoration:none; display:block;"><table role=3D"none" border=3D"0" cells=
pacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=3D"center" va=
lign=3D"middle" style=3D"border: 1px solid #E5E7EB; border-radius: 100%; wi=
dth: 18px; height: 18px; padding: 8px;"><img style=3D"display:block; width:=
100%; height:100%; max-width:18px; max-height:18px; object-fit: contain;" a=
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uality=3D80/static_assets/header/like.png"/></td></tr></table></a></td><td =
width=3D"8" style=3D"width:8px;">&nbsp;</td><td align=3D"center" valign=3D"=
middle"><a href=3D"https://elinke47.insanefounder.com/ss/c/u001.gaaA1Gye7IN=
08GIPmsK5K96HvxOJxLtWweYntAW6STjzJQ1MJgxL2WYRBxymCWtQbAV9qXuDO84xcPxbGDGpzI=
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OspSa8hv_dXCiEUz--MdrbQgx16X2UdhoRnseDtjwhxI4_bjy1Hd6rhwlrkgYLQ7hwZ3XUj7_rq=
tjAdU43sz4qeqLAKqpyJwb-Z-M6i21HoVNhTUley9cMPdYaaLDgzdpBuGvQvLCsFJHPbqMxQu54=
dYFZAqdGVc5qd5dqNlswt0GZrLyefl7cwulpfxuurUuGZt2b3KtGDvW9-WNyGKWRMhK7b2w-yBE=
HOOjrJrraMCGU5Dje7laqNjCr9IxuiPKFTuI3LyMO44_JtswlJVN3W6bNECmzlbgYg4i5mSezvh=
kEond5YGOS2Wxj2nXTafPK7RGLXe4hIJ7ZLERISzCPypU8I-E9K5-5w1azSuSw4wN6bF8K2GBZr=
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_Dp7ObFRdJjfPZbuIxojhiE661qAYM5V1rDeE1AgCneSqOv-b2_LLyCKg87vooIzYWTzgVShsc3=
0pcSCFVZxantSoaH0CEIcGUzYm4QKy9HZ3E2SQEjtXwnUWbzQ-glbRMiAK9c/4ou/4muHQyAsQI=
yOxt4NyAIqdA/h3/h001.Buvmm_cu12qxJyd4FUQHCBZZ-qoGN4udBfWWbAJTORw" style=3D"=
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lspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=3D"center" =
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ect,quality=3D80/static_assets/header/comment.png"/></td></tr></table></a><=
/td></tr></table></td></tr></table></td><td align=3D"right" valign=3D"middl=
e"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" al=
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prnRD9tNkLRXjk6--p9fFheiUkuJoqkQE0W2UvqMxn7bBpnA6k23b5CSQDkgrHRuG1SZUM8wwy_=
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td><td width=3D"8" style=3D"width:8px;">&nbsp;</td><td align=3D"center" val=
ign=3D"middle"><a href=3D"https://elinke47.insanefounder.com/ss/c/u001.AT3-=
eE2Hi133k66I6TdPhvrcJqjzCkhRAsIhR74FKeCIiuMbJBBGhBhKJ2zJlCkljPmhJkZSToQMOXl=
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pacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=3D"center" va=
lign=3D"middle" style=3D"border: 1px solid #E5E7EB; border-radius: 100%; wi=
dth: 18px; height: 18px; padding: 8px;"><img style=3D"display:block; width:=
100%; height:100%; max-width:18px; max-height:18px; object-fit: contain;" a=
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le></a></td><td width=3D"8" style=3D"width:8px;">&nbsp;</td><td align=3D"ce=
nter" valign=3D"middle"><a href=3D"https://elinke47.insanefounder.com/ss/c/=
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z5NseGGa_0P_anSKsAtNr-vHwqL1CRM8FmGKWfdXbL2ezorZfU10DDiDa9tFXVqRp04QPrmnQtD=
wkywgYghg758vP88Q6ApTVyKb71iupQHWDEQ/4ou/4muHQyAsQIyOxt4NyAIqdA/h7/h001.2Ux=
235-LBrOQKUQwewPyBZJAPIwCHHe8CMF-p-xqhdc" style=3D"text-decoration:none; di=
splay:block;"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" align=3D"center"><tr><td align=3D"center" valign=3D"middle" style=
=3D"border: 1px solid #E5E7EB; border-radius: 100%; width: 18px; height: 18=
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x-width:18px; max-height:18px; object-fit: contain;" alt=3D"share on linked=
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=3D80/static_assets/header/linkedin.png"/></td></tr></table></a></td></tr><=
/table></td></tr></table></td></tr></table></td></tr></table></td></tr><tr>=
<td style=3D"line-height:0;"><div data-open-tracking=3D"true"> <img src=3D"=
https://elinke47.insanefounder.com/ss/o/u001.Ifrzp5d3VAqNdzQRQROF4w/4ou/4mu=
HQyAsQIyOxt4NyAIqdA/ho.gif" alt=3D"" width=3D"1" height=3D"1" border=3D"0" =
style=3D"height:1px !important;width:1px !important;border-width:0 !importa=
nt;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !impor=
tant;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !im=
portant;padding-right:0 !important;padding-left:0 !important;"/> </div></td=
></tr></table></div></td></tr><tr id=3D"content-blocks"><td class=3D"email-=
card-body" align=3D"center" valign=3D"top" style=3D"padding-bottom:15px;"><=
table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" align=3D"center"><tr><td class=3D"dd" align=3D"left" style=3D"padd=
ing:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-h=
eight-alt:150.0%;"><span style=3D"color:rgb(103, 114, 91);"><sup>Hi! Welcom=
e. You being here means more than you know. Knowing it lands with someone l=
ike you keeps me going. I&#39;m </sup></span><span style=3D"color:rgb(103, =
114, 91);"><sup><a class=3D"link" href=3D"https://elinke47.insanefounder.co=
m/ss/c/u001.bpfNd0WUME1E9_0kM61ss20A6eYu3Kq770NwzQBXkDmB5VFLBSNs4j0q0WZ_47f=
INpnPAH_h58nWpTuxWQBHyo-wp9_D_Q_4207L58iFucPIOAo0bNthxyLUY33ZIXd83v4PLUdBDo=
k_gpVxpBQ1jz-C9ts4FrNBCgsWdW1wcpngk2WNnlTVIvOUWHQfM8mVpCxhAhhpe4P5P-nj4V-6q=
w7KFke68nwTwwjiXOpKyjXIyXn9HrJBFhvJ8QyHXV7o/4ou/4muHQyAsQIyOxt4NyAIqdA/h8/h=
001.SpmvhkfPrEzh1_LAStes4FmzlZkkYGROFgyPa9OKlOs" target=3D"_blank" rel=3D"n=
oopener noreferrer nofollow"><span>Lavena Xu-Johnson</span></a></sup></span=
><span style=3D"color:rgb(103, 114, 91);"><sup>. I write about psychology f=
or founders. Why? Because scaling a business means scaling ourselves first.=
</sup></span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"pad=
ding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-=
height-alt:150.0%;"> Happy Wednesday, founders, </p></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Recently, a pattern=
 in leadership became clear to me. </p></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p style=3D"mso-line-height-alt:150.0%;"> Founders who prioritize warmth, =
kindness, and harmony often face one disappointing reality: the more though=
tful and emotionally aware you are, the more your boundaries get tested. </=
p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;t=
ext-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.=
0%;"> Including myself. </p></td></tr><tr><td class=3D"dd" align=3D"left" s=
tyle=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"> Shouldn=E2=80=99t kindness make people mo=
re respectful? </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"p=
adding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-lin=
e-height-alt:150.0%;"> Shouldn=E2=80=99t empathy make leadership easier? </=
p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;t=
ext-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.=
0%;"> Not always. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"> Part of the problem is that we often think of w=
armth and authority as sitting at opposite ends of the same spectrum. As if=
 being kind makes you less firm, and being authoritative means you are cold=
. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15=
px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:=
150.0%;"> Psychology suggests that it is the wrong way to think about it. <=
/p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;=
text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150=
.0%;"> The Interpersonal Circumplex (IPC) is a circular model of personalit=
y and social behavior organized around two axes: Agency (dominance vs. subm=
ission) and Communion (warmth vs. hostility). Developed from interpersonal =
psychology in the 1950s, it helps explain how we position ourselves in rela=
tionships and why certain behaviours reliably elicit specific responses. </=
p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;t=
ext-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.=
0%;"> Let=E2=80=99s look at healthy authoritative leadership through the le=
ns of the Interpersonal Circumplex. </p></td></tr><tr><td class=3D"dd" alig=
n=3D"center" style=3D"padding:0px 15px;text-align:center;word-break:break-w=
ord;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"color:rgb(103=
, 114, 91);"><span style=3D"text-decoration:underline;"><i><b><a class=3D"l=
ink" href=3D"https://elinke47.insanefounder.com/ss/c/u001.gaaA1Gye7IN08GIPm=
sK5K96HvxOJxLtWweYntAW6SThglUp8d1cGeAcSR7wfP56yfdUiQg-yWMsCdDHbOqyNV0BcDd0B=
lNCSWIR3vK7tJFNwoxCfOtNqQX4lphXaL70-ui5VtS9M0QdUTPzHZXdiLERV4istNuhC69rGKtu=
0xcn5eFWxVUWwdRrcAP5Bj1Bzri1nX6-F_lVxuUD8e4X3h33nPZQTYJZn6Jgv-mh9X0dyNlBq9F=
0oIANo8TXLgLv15Fw3ohfN6MVT0MWVESTmosNbXlhaimHtfozZqca_ITwEcWN3DzLubnpzs-FdW=
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"j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td=
 class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word=
-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> =F0=9F=A4=9D<=
sup><i> This edition is brought to you by</i></sup><b><sup><i>=C2=A0</i></s=
up></b><a class=3D"link" href=3D"https://elinke47.insanefounder.com/ss/c/u0=
01.M7FKyOuriNG_QB1QVuOcqB6WTCW1FAGqv1qKdFObOyrKAKZSSQcSpN6cEsv_hZXXXmxPign9=
sFYpeQeK2UPMjJUXFjJmzHv8pgmefiChGi8aYtRtn1I0LqG0mYAuIXHItEU8chpgzgpwXt0xDiI=
m-6mgS1bTq9AnKCi_2B1y6aWveL_I3EtTvm2ehdA6Re_YP2ydzXsCAYYkCTqY9H2ZN5KzSrUp7m=
7qfuwl9uT-NwikJHEJ2s5wygq48HTiNHG5/4ou/4muHQyAsQIyOxt4NyAIqdA/h14/h001.JhIL=
FHo1P3IeO__De-gOzq9KlQtzZxLgawbrDpZ-1-I" target=3D"_blank" rel=3D"noopener =
noreferrer nofollow"><span><b><sup><i>Levanta</i></sup></b></span></a></p><=
/td></tr><tr><td id=3D"add" class=3D"dd" align=3D"left" valign=3D"top" styl=
e=3D"color:#000000FF;font-weight:400;padding:0px 15px;text-align:left;"><h4=
 style=3D"color:#000000FF;font-weight:400;mso-line-height-alt:125.0%;"><a c=
lass=3D"link" href=3D"https://elinke47.insanefounder.com/ss/c/u001.M7FKyOur=
iNG_QB1QVuOcqB6WTCW1FAGqv1qKdFObOyrKAKZSSQcSpN6cEsv_hZXXXmxPign9sFYpeQeK2UP=
MjJUXFjJmzHv8pgmefiChGi8aYtRtn1I0LqG0mYAuIXHItEU8chpgzgpwXt0xDiIm-6mgS1bTq9=
AnKCi_2B1y6aWveL_I3EtTvm2ehdA6Re_Y6K3mOYXrYQsujhbDYyoeU446C33ukO7aOuDpacuqz=
gQLmHxvz_xo_-K1d0HC45pf/4ou/4muHQyAsQIyOxt4NyAIqdA/h15/h001.25nopPRx0pKkMEV=
qDQ2wiYs43FNsA9SfgC2GtqMLCts" target=3D"_blank" rel=3D"noopener noreferrer =
nofollow"><span>Meet Your Modern Affiliate Platform </span></a></h4></td></=
tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align=
:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><spa=
n style=3D"color:rgb(34, 34, 34);">Affiliate and creator partnerships have =
long been fragmented across marketplaces and DTC.</span></p></td></tr><tr><=
td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo=
rd-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=
=3D"color:rgb(34, 34, 34);">Finally, that=E2=80=99s changing =E2=80=94 with=
 Levanta.</span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"=
padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-li=
ne-height-alt:150.0%;"><span style=3D"color:rgb(34, 34, 34);">For the first=
 time, eCommerce brands can scale performance-driven partnerships across Am=
azon, Shopify and Walmart in a single unified system with one-click integra=
tions across every major channel.</span></p></td></tr><tr><td class=3D"dd" =
align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-w=
ord;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"font-weight:7=
00;"><b>No platform juggling</b></span><br><span style=3D"font-weight:700;"=
><b>No messy integrations </b></span><br><span style=3D"font-weight:700;"><=
b>No multiple tools</b></span></p></td></tr><tr><td class=3D"dd" align=3D"l=
eft" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p s=
tyle=3D"mso-line-height-alt:150.0%;"><span style=3D"color:rgb(34, 34, 34);"=
>Just one place to recruit, manage partnerships, and track growth across ma=
rketplaces and DTC in a single workflow.</span></p></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"color=
:rgb(34, 34, 34);">Levanta is the affiliate and creator platform built for =
how modern eCommerce brands operate today =E2=80=94 connected, multi-channe=
l and unified.</span></p></td></tr><tr><td class=3D"dd" align=3D"left" styl=
e=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"m=
so-line-height-alt:150.0%;"> And there=E2=80=99s more: </p></td></tr><tr><t=
d class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wor=
d-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=
=3D"color:rgb(34, 34, 34);">=F0=9F=91=89=C2=A0 </span>For a limited time, c=
ustomers who join Levanta for Amazon and/or Walmart can integrate with Shop=
ify for free.*<br><br><b><a class=3D"link" href=3D"https://elinke47.insanef=
ounder.com/ss/c/u001.M7FKyOuriNG_QB1QVuOcqB6WTCW1FAGqv1qKdFObOyrKAKZSSQcSpN=
6cEsv_hZXXXmxPign9sFYpeQeK2UPMjJUXFjJmzHv8pgmefiChGi8aYtRtn1I0LqG0mYAuIXHIt=
EU8chpgzgpwXt0xDiIm-6mgS1bTq9AnKCi_2B1y6aWveL_I3EtTvm2ehdA6Re_YcjeIpfVleV8X=
fB2fwAXu_eCK3slifL12vEs2k0P7D2Vvb-9JHFyBtklDmeC3bOmh/4ou/4muHQyAsQIyOxt4NyA=
IqdA/h16/h001.xvalOYQF6mDLPOwir0_URiCbXtdG9Y6VisxB6zYW7mE" target=3D"_blank=
" rel=3D"noopener noreferrer nofollow"><span>Claim Your Free Shopify Integr=
ation </span></a></b><b>=E2=86=92</b></p></td></tr><tr><td class=3D"dd" ali=
gn=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word=
;"><p style=3D"mso-line-height-alt:150.0%;"><sup><i>*Integrate Shopify for =
no additional flat monthly fee, service fees, based on a percentage of Gros=
s Merchandise Value (GMV) driven through the platform, still apply.</i></su=
p></p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"font-size:=
0px;line-height:0px;padding:15px 0px 15px;" class=3D"dd"><table class=3D"j"=
 role=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0" align=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td id=
=3D"the-interpersonal-circumplex" class=3D"dd" align=3D"left" valign=3D"top=
" style=3D"color:#000000FF;font-weight:400;padding:0px 15px;text-align:left=
;"><h3 style=3D"color:#000000FF;font-weight:400;mso-line-height-alt:125.0%;=
">The interpersonal circumplex</h3></td></tr><tr><td class=3D"dd" align=3D"=
left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p =
style=3D"mso-line-height-alt:150.0%;"><a class=3D"link" href=3D"https://eli=
nke47.insanefounder.com/ss/c/u001.9DjH2V-SF2W_cSMu5qkRHrD-aDS1bloRorjIalmZm=
ngQFOnrp2SRKZ-UlR66gnIVp4DeICQ69Eg99mphV6jrJHVvf2qzPRzLYYpKLzBStRmiwianJOn7=
JrEFMNDqXUePIGP4PFPRfT6EKjLvJ2MSSeoWDCEyjs5ZWFhNceBzyMS7UokiyopzISAiuizEj3D=
oTIo1ZD6-_n1ik6-z7hzIGtw9kDIf6LbspY7ZY-VribBHDz5suMrrt-ormDtBRtOqIUVdMjK185=
17FEQZM7ljF9j8ku8EHXtd7PsQeMy_ONg/4ou/4muHQyAsQIyOxt4NyAIqdA/h17/h001.4NqYJ=
VBW8ii8cR6g34ku1oRRI5uqIaUIC089IY7IH2s" target=3D"_blank" rel=3D"noopener n=
oreferrer nofollow"><span>The interpersonal circumplex</span></a> came out =
of mid-century interpersonal psychology - a tradition that argued we cannot=
 understand personality in isolation, only in relation to other people. Tha=
t idea was made more explicit by Timothy Leary in 1957, who mapped interper=
sonal behaviour onto a circle organised around two core dimensions: friendl=
iness (warm) and hostility (cold), dominance and submissiveness. John Orfor=
d <a class=3D"link" href=3D"https://elinke47.insanefounder.com/ss/c/u001.Dm=
jFX-55oU0VlNulJA3fBKPMOnDSkfEv5jXyr7BRlwMLbDAq_jfR93J86SmxLmvkDxtaWqNtVpPjC=
l2f_r8ia8YjAazyxDkeQiBNAnRmFA3QXc1Da3gHjtAAGvwRgCY_uRXNQpRJ_5AkQUnsHhJuqRrF=
b37zQO3yPEUHtdMFBbzYcqtqt541ZvzmZMV9RC28UT-eifXanDS2mppTYOFP3xrPcZbQT8qM9zS=
ekD-jwiiPZtMeK_ifJT4yaur-KJC6S1ods2uJXr_prZYNDF27kYFGDo6qoCryb9lmQUeHTMk/4o=
u/4muHQyAsQIyOxt4NyAIqdA/h18/h001.wanLBTbrzSlCCItCq5j8K_sqwHzTBUsqXaSslKF3X=
z4" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>later argu=
ed</span></a> the model was powerful precisely because it could explain soc=
ial interaction across settings, from conflict and conciliation to autonomy=
 and leadership. </p></td></tr><tr><td align=3D"center" valign=3D"top" styl=
e=3D"padding-bottom:20px;padding-left:15px;padding-right:15px;padding-top:2=
0px; " class=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cel=
lpadding=3D"0" style=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" val=
ign=3D"top" style=3D"width:496px;"><img src=3D"https://media.beehiiv.com/cd=
n-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/=
uploads/asset/file/9b0d3646-fd20-4e51-913e-f262142f3da8/Founder_graphs__4_.=
png?t=3D1773256243" alt=3D"" height=3D"auto" width=3D"496" style=3D"display=
:block;width:100%;border-style:solid;border-width:20px;box-sizing:border-bo=
x;border-color:rgb(103, 114, 91);" border=3D"0"/></td></tr></table></td></t=
r><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:=
left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> What=
 makes this theory helps us distinguish something we often blur together: <=
/p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;=
text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150=
.0%;"> Friendliness (warm-agreeable): Do people feel care, openness, and go=
odwill from you? </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D=
"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-l=
ine-height-alt:150.0%;"> Dominance (ambitious-dominant) : Can people feel y=
our direction, your steadiness, and where the line is? </p></td></tr><tr><t=
d class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wor=
d-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> We often unc=
onsciously assume the choice is between being liked and being respected, bu=
t the circumplex model suggests that a leader can be warm and firm, kind an=
d authoritative, and empathetic and be taken seriously. </p></td></tr><tr><=
td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo=
rd-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> We don=E2=
=80=99t lack authority because we=E2=80=99re kind, but kindness can be expr=
essed or perceived in a way that lowers our interpersonal dominance - the a=
bility to set tone and establish strong boundaries. </p></td></tr><tr><td c=
lass=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-b=
reak:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> There is anothe=
r reason this framework is powerful. </p></td></tr><tr><td class=3D"dd" ali=
gn=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word=
;"><p style=3D"mso-line-height-alt:150.0%;"> Interpersonal theorists later =
proposed something called <a class=3D"link" href=3D"https://elinke47.insane=
founder.com/ss/c/u001.9DjH2V-SF2W_cSMu5qkRHrD-aDS1bloRorjIalmZmngQFOnrp2SRK=
Z-UlR66gnIVENO2b_cWoar69TEZZRbw6l-wcUI-o2BMh7lroBoueP3Ur3aPul3_sRbZRCCB1ris=
cuOcD9Ys2-czLOZ7b-CTxG6F00I6TjIOSlBJ2awO0fKFpOl2meF1ndNY6xLgbBePASdUpohvFg5=
vieoeIrcyr1LTJRfOlSdNFmbgnSfIA9JY9yMrTiDrDejTWYAWxZL01JNjOEjT1YaBuVDb1cThGt=
RB45-uKFThPD6-mX1oOeM/4ou/4muHQyAsQIyOxt4NyAIqdA/h19/h001.YliiV59UhLciHCnSr=
eDFkURLpmBKj3PEhzzLvoZIo6k" target=3D"_blank" rel=3D"noopener noreferrer no=
follow"><span>complementarity</span></a>: people tend to respond to the int=
erpersonal position you offer them; warmth often invites warmth back. Domin=
ance often invites submission. The energy we bring into a relationship dete=
rmines the energy that comes back to us, so when authority is not expressed=
 with firmness when needed, it often gets negotiated through deadline delay=
s, emotional resistance, passive non-compliance, and repeated testing of wh=
ere the real line is. </p></td></tr><tr><td align=3D"center" valign=3D"top"=
 style=3D"font-size:0px;line-height:0px;padding:15px 0px 15px;" class=3D"dd=
"><table class=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table=
></td></tr><tr><td id=3D"interpersonal-circumplex-in-leaders" class=3D"dd" =
align=3D"left" valign=3D"top" style=3D"color:#000000FF;font-weight:400;padd=
ing:0px 15px;text-align:left;"><h3 style=3D"color:#000000FF;font-weight:400=
;mso-line-height-alt:125.0%;">Interpersonal circumplex in leadership</h3></=
td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-=
align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"=
> This becomes even clearer in the leadership research. </p></td></tr><tr><=
td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo=
rd-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> In <a class=
=3D"link" href=3D"https://elinke47.insanefounder.com/ss/c/u001.AT3-eE2Hi133=
k66I6TdPhgBqGfbBBwCV_5nnt-sVIeaSM5-M6IMnR0XcO9GBJEKk9H-AhuNcuP1mhE7XQFk_nCk=
_7JEcvTSev09jZL3EMSfS80QWQRzN7ZiDvpp7T8-zUADYm1eIZY7HS9go1C-DSRoXYNMG7UY853=
LyzD6TbERhC57Pvb5w7igIFcvuj6Z5ahPlGdHNWn1kB7KfxM4b9l8uZP0Pe_YXasVlgz8a0DOJ0=
AP2QsZGdZFeoBJJ9QYoVeQLSmRQ5n18zTE4ImXLWYKiBWh4Nb-PqQgC8vuJAXvuIh5Kk0weEEFh=
zvf67s3-/4ou/4muHQyAsQIyOxt4NyAIqdA/h20/h001.kkqFuLaasUO9AkVC8i3h_TRLYZmqXy=
KrYTRS_OOcjfc" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span=
>Integrating leadership: The leadership circumplex</span></a>, Marleen Rede=
ker and colleagues sought to bring different leadership styles into a singl=
e interpersonal map. What they found is fascinating: leadership behaviours =
could be organised around the same circumplex logic, and when subordinates =
rated their leaders, their ratings showed the same underlying circumplex st=
ructure as leaders=E2=80=99 self-ratings. In other words, this is not just =
a private self-image. The way leaders experience themselves and the way sub=
ordinates experience them can be plotted on the same interpersonal map. </p=
></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"padding-bottom:=
20px;padding-left:15px;padding-right:15px;padding-top:20px; " class=3D"dd">=
<table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=
=3D"margin:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D=
"width:496px;"><img src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dsc=
ale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/c=
92f404a-4868-463a-8b6b-518f9d5b71dc/Founder_graphs__5_.png?t=3D1773256299" =
alt=3D"" height=3D"auto" width=3D"496" style=3D"display:block;width:100%;bo=
rder-style:solid;border-width:20px;box-sizing:border-box;border-color:rgb(1=
03, 114, 91);" border=3D"0"/></td></tr></table></td></tr><tr><td class=3D"d=
d" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:brea=
k-word;"><p style=3D"mso-line-height-alt:150.0%;"> Their practical leadersh=
ip scan described styles that sit around this circle: inspirational, coachi=
ng, participative, yielding, withdrawn, distrustful, authoritarian, and dir=
ective. Through this lens, we see that leadership is not simply =E2=80=9Cgo=
od=E2=80=9D or =E2=80=9Cbad,=E2=80=9D warm or cold - it is a relational pos=
ture. Some leaders are supportive but overly yielding. Others are forceful =
but distrustful. The strongest leaders are not merely nice or merely tough;=
 they combine support with direction. </p></td></tr><tr><td class=3D"dd" al=
ign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wor=
d;"><p style=3D"mso-line-height-alt:150.0%;"> A related paper by Reinout de=
 Vries, <a class=3D"link" href=3D"https://elinke47.insanefounder.com/ss/c/u=
001.lx52RbnrgLTAoIl8gQTJ8qPMk80YLXmsgDMozOKszylFQ-IsXIhkIC1_Hb1mEUDmE6AYfe2=
uunIliK6xlh8MJ01R4meeggTYHd_3wbj5-AARA4r9drc_SAZ_oSZft2R2P-4Skjih_DBPz4BlxN=
ekvdK6clCLDiPY_uPiNlzjfJD9AADCkN--I8XXmkmb1J882OTkLj_6xQaYLPVW4SGmshLvdOm55=
rbT6wRxIDqhuv8plPo2RSMMNjjW-choRJSvie_RuriKyTrBAe6iOIJ5nxR9KmxMOhJkvZLbw7NQ=
B0A/4ou/4muHQyAsQIyOxt4NyAIqdA/h21/h001.eX8uC-47MCorP-lc0VIJUJpjjEfHrmWCpHD=
fASETLmI" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>What=
 Are We Measuring? Convergence of Leadership with Interpersonal and Non-int=
erpersonal Personality</span></a>, makes the point even sharper. Since lead=
ership styles are so often defined as interpersonal influence, many of them=
 seem to project onto the same interpersonal map. His conclusion: some of w=
hat we call =E2=80=9Cleadership style=E2=80=9D is personality showing up in=
 a work hierarchy. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"> When we realize that our &quot;leadership probl=
em&quot; is more of an interpersonal problem, or a matter of how people int=
eract, we can navigate it more easily. </p></td></tr><tr><td align=3D"cente=
r" valign=3D"top" style=3D"font-size:0px;line-height:0px;padding:15px 0px 1=
5px;" class=3D"dd"><table class=3D"j" role=3D"none" width=3D"20%" border=3D=
"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </=
td></tr></table></td></tr><tr><td id=3D"the-founders-translation" class=3D"=
dd" align=3D"left" valign=3D"top" style=3D"color:#000000FF;font-weight:400;=
padding:0px 15px;text-align:left;"><h3 style=3D"color:#000000FF;font-weight=
:400;mso-line-height-alt:125.0%;">The founder&#39;s translation</h3></td></=
tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align=
:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> If =
this feels like you: </p></td></tr><tr><td style=3D"padding-bottom:12px;pad=
ding-left:37px;padding-right:27px;padding-top:12px;" class=3D"ee"><div styl=
e=3D"margin-left:0px;" class=3D"edm_outlooklist"><ul style=3D"font-weight:4=
00;list-style-type:disc;margin-bottom:12px !important;margin-top:12px !impo=
rtant;padding:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"m=
so-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word=
;"> over-explaining </p></li><li class=3D"listItem ultext"><p style=3D"mso-=
line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;">=
 softening the boundary before it=E2=80=99s even been challenged </p></li><=
li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding=
:0px;text-align:left;word-break:break-word;"> preserving harmony at the cos=
t of interpersonal clarity </p></li></ul></div></td></tr><tr><td class=3D"d=
d" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:brea=
k-word;"><p style=3D"mso-line-height-alt:150.0%;"> Then the issue is not ki=
ndness, warmth, or friendliness itself. </p></td></tr><tr><td class=3D"dd" =
align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-w=
ord;"><p style=3D"mso-line-height-alt:150.0%;"> We struggle when kindness c=
omes at the expense of firmness. </p></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p style=3D"mso-line-height-alt:150.0%;"> Authority is not built from good=
will alone. It is built when warmth is paired with enough firmness. </p></t=
d></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-a=
lign:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;">=
 That is why some leaders feel lovely, but impossible to follow. And why ot=
hers feel competent, but emotionally expensive to work with. </p></td></tr>=
<tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:le=
ft;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> The sw=
eet spot is not becoming less kind, but being both firm and warm. </p></td>=
</tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-ali=
gn:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> U=
ntil next week, </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"=
padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-li=
ne-height-alt:150.0%;"> Lavena </p></td></tr><tr><td class=3D"e" align=3D"l=
eft" valign=3D"top" style=3D"padding:15px 15px 12px;"><h3 style=3D"">How=
9;s the depth of today&#39;s edition?</h3></td></tr><tr><td class=3D"ee e "=
 style=3D"padding:0px 15px 15px;"><div style=3D"margin-left:0px;" class=3D"=
edm_outlooklist"><ul style=3D"list-style-type:disc;padding:0px 0px 0px 0px;=
margin:0px 0px;"><li class=3D"listItem ff" style=3D"list-style-type:disc;te=
xt-align:left;"><a href=3D"https://elinke47.insanefounder.com/ss/c/u001.gaa=
A1Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6STifKd0iQVY5n67Z-f27gSGgQTUlOSxiebolbj=
msRW9v8NBLB8uTZX3Xus6x-Lk79CDZbG2nFxBjYSBSGRaq7-aCGgWmcW6KthumhXp_nN5qnf_IM=
lpry3PtvY49p9yhtpeYXMBj18ZKig6Vfl2vZ29uzJIMIHG2UeHbWtn9jQA3kTGiQXO2Ze4_0LSB=
KPinYBZAjubzTmm79Elt0QspFDrGhcyUokxZPEfXs2D93Ikbm8u0l5pVziAPPKL66KrWt28pqXi=
8oDvzeEif_dyuV6QzInS5GEHImqFRt0p_ViPaBeu5BieYnisvm2bFbjjXxG-3x3qER01lEQdMKN=
65zfFeDXFcKyPCfeaJLCmMZ5PC5RYukAh93jEVqzZtcON84C-HSCDK07kbg8TdtGp0JPRUDaWjv=
ZyRHGaLIWhZCmCohkbIWslR88jk0FZOPNRvC8EX2tk8fyHGCswHkWX0TMr3OW15pLvFRwyBfYw2=
sUiFwW12797jfi8SpFB4bCZTwaoDuOhE3BY6yxtf5LnFlKYinTOJkn9PylSscO93J9hNQ6VW-iU=
ldLNEHvz-3KDW1sQR0T_Lsq-PnPzbW6fqz740hygHA80-XiZX7QDxHjan_nnzli9u41ccLZkj48=
U0zzWBUlvsbPKbs0U-wXBq9BQ-G1hvlNDf9NDE87_AKcw1TU019R49yJA5v_VnJ7Iut3CFbd_S5=
zUGicjaavwDuEhoUY1zF7Gdr637slT2CLwSdQ6JwYh4Qw-POX-DkfnOV7gyZY_WG8ksNYdayUyj=
Hq1O7azMcotetyDSsp-9I5YINZxiWkBRc2u6K6FPSm5P9xjOSVnoCw_nQ2QXzb54QK5DBhZNRPl=
MDKGdoY_YFfolO6YVpSae4R2S0ng2YfxwD9GRZTsp3NSlCCgTjv6PWLjU_M9rvK4kJOXAePtgHY=
f5uEPKJTi9waFDvmmMMvEWp8BjliD1Mlpmgfey-DFTNIK0IE4_ONrVyWNWzylI8HpIb0u4wUZz9=
3WkSKR48q3FDZE/4ou/4muHQyAsQIyOxt4NyAIqdA/h22/h001.GOjVXZRkSQn4wGKAJtR92Nz0=
2aiSUiXIdjnCFw2dZ5c">Just right =E2=9C=A8 - Thoughtful, sharp, and easy to =
digest</a></li><li class=3D"listItem ff" style=3D"list-style-type:disc;text=
-align:left;"><a href=3D"https://elinke47.insanefounder.com/ss/c/u001.gaaA1=
Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6STifKd0iQVY5n67Z-f27gSGgQTUlOSxiebolbjms=
RW9v8NBLB8uTZX3Xus6x-Lk79CACkpjPdptjKFel1nBheEnVHO_KBTdpRRnwUarmebJtBhiqsxA=
hC8dHWd6oxMASKwJdBxaRyIHkvredH9EgZkmaiJ8skQ30GmSydQnCV2_Za7v_3fwTcVCcwwolcW=
SWU1kyteGzTFXhDHekd8kHsuhnaNadVWONu5RJMnUmvbr7SVYzWO3pg59TZBACbwtOAYMyJrlu-=
RmkS8-nvILZxR5wv1u9nyf9d61tN2J3d7bSAYaIDgdwCcTqi7g76-9yXIOE0yQjeBEk3njBxZ8v=
W-DZfMY6RSSlBq0_G7M7x7xhfygMcP8NHjHsnM_5s4bT4NgbVn7Qp9JWcjPIWGgQDFct2gxm_JG=
dwBRuQ-MoPKhIBYjzQEPyL69EwMgqQY8IFgZ48PEuIVeOIFiWu-Fzslp6bVm9v7Qp0BdpnbcXnf=
acdB1uBAWpGh9O2Vu-xygoq3uGhnekopmM_NnEJtDGTUV4jrMgo08vJiM8VUzvlfLkKi1h62eA5=
WcmDnREYsp9oyP8VAoqz3KqW_C1v9F4YvA17wMutKf-T5Qq-kCOOg5BswwC5xyF3YJgocFYngox=
_YJSjCdY5vpf90x52v9QRvEzO_3NaOZGKI-yQ7bkZ3jrT7FWbp_1X0yfQxPP6Fz4T-_MkshosIL=
P5nzbvBhrgBY9EUfm27lPpszC37U6cAg_MQwtlr0q5XV0BKg8jVYe0Hw-8MWUR5pWY1CgEnLltg=
RuFYsg9tXDE0LMKdrjKGiFvzxVDQEFud9QydO2vy2gEJTwzdrIZLP2MDpZ4_u-MhLQYvFRA1tUn=
Dp_zkTRlOPIuPT3G6Hrkv9kElC68Fucnw0wxCVm8JLXKsBKChVZYMvHyaR9yVc3p4R4NxGGsxFl=
bufSK5BEOzTy-9IlRso9T07DSlcPB1Ol1FMDraLwfwACK8WjXQoG1NSrg7YUHCB6iMWL0JT8N0G=
9AW3flCB1_9s/4ou/4muHQyAsQIyOxt4NyAIqdA/h23/h001.ER5BSJwvsZx5fEXEAJhJdr11xU=
_J0YKoxRtHH5VqeUI">Not in depth enough =F0=9F=94=8E - Give me more insights=
 & nuance</a></li><li class=3D"listItem ff" style=3D"list-style-type:disc;t=
ext-align:left;"><a href=3D"https://elinke47.insanefounder.com/ss/c/u001.ga=
aA1Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6STifKd0iQVY5n67Z-f27gSGgQTUlOSxiebolb=
jmsRW9v8NBLB8uTZX3Xus6x-Lk79CCgzv-ALKIyXT5Js03K6BIY3JBXdU3ucfUFQlwvFtJKq6RR=
Mda4qAI8aPLfhlxsRalaK56_g3gdUXvWQhMJCSK_FbelSHxPPTOHq1fzHYUxwJz0aToKz_lmvFi=
ud4b32hI0xUK_2bIjbuHAqNHGVgw4lyZrGtv-6CjRwGMbNKmWJEZCmI9qgrc02LjD5yo_Kh3RVj=
XZhU45G_4IslasnddQ1TvAGuVYNvUNfRu1guNcSf9Rf-jEY3rFT4_GS8UXPM7zrNPbtuA65V6Zl=
gDMZnMJte-dY6Mn5v1_x7Fmh9LH0ifHbCBKgSU1gP4-lwg-uYp1G2g0ct0shkNatEU0WAGnss-8=
bvU6g3oyti0H_gngsaCxKffCmMfJY1RiOZHdQAeLm_hTBaXu8l8KZSJfNWJ6X-l8i6dAkDmcvB9=
kt7mjJXCxEDRpBLdkxRlDDd4BwYKRiNM1hkYYXtKKjD_USqnpWAtN9FNSI1C78K85p0DWGq_sAE=
mWWWPsu3xc2oRdr4oXzESXVtFpr0VYOAfRfrVESyhvdta0V3OC2GKfie2WmFRlURbFaBBoYE5xD=
14medlRq83RGLhKWYre1hXqDz8f2REZcPStlhzqF7gAg05mCz7E72oMCqeLMFZgtUoctDml1ykE=
EadsRmdxUdAuZpOR3QLoyqznUr8JwW4Tby-f0MiqIkIQBgNQSOs0Mkr_-vmgQXyGnIyiZdIhXks=
HtqWY1bSORV_c9pnhKg7TTPn_x2pP9kb7mFRQSeZ9nyhRQaWAHv29z1FqdRBrJHH7k8wKITnXKv=
_Ir-uNCXmW8Zu6O6Ar56SNeo_zcpENGxORJyBt4wFgOCMvkz3_Q80Mg-LsZWPHTKqpJrdaV_xjm=
1satuxoC1NRwF1DwcgwFKtT88vRyTzyt-nSa4ksT7nq-tjlulOYucKmM9RS1KqOkVIUMngzngQ9=
eSKFJ-K0Uims77Q/4ou/4muHQyAsQIyOxt4NyAIqdA/h24/h001.ODu1kXRm9dg8Ax_pOjre1fC=
wXVt9oc9jRtQAYiD3SLo">Too dense =F0=9F=92=A5 - I=E2=80=99d prefer lighter, =
quicker reads</a></li></ul></div></td></tr><tr><td class=3D"dd" align=3D"le=
ft" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p st=
yle=3D"mso-line-height-alt:150.0%;"> P.S. <i>If you want to get a founder f=
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e button below. </i></p></td></tr><tr class=3D"btn_row"><td valign=3D"top" =
style=3D"padding-bottom:14px;padding-left:15px;padding-right:15px;padding-t=
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ding:14px 14px;text-decoration:none;width:100%;"> Click to improve future c=
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</table></td></tr><tr><td id=3D"insane-media-is-more-than-one-voice" class=
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400;padding:0px 15px;text-align:left;"><h3 style=3D"color:#000000FF;font-we=
ight:400;mso-line-height-alt:125.0%;">=E2=9C=A8 Insane Media is more than o=
ne voice</h3></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding=
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ht-alt:150.0%;"><i>Dive into our other newsletters - where psychology meets=
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td></tr><tr><td align=3D"left" class=3D"rec" style=3D"padding-left:15px;pad=
ding-right:15px;padding-top:16px;padding-bottom:16px;width:100%;"><table cl=
ass=3D"rec__content" style=3D"background:#f9fafb;border-radius:5px;border:1=
px solid #d1d5db;padding:16px;width:100%;"><tbody><tr><td style=3D"display:=
inline-block;margin-bottom:16px;margin-right:16px;vertical-align:top;" widt=
h=3D"50"><div class=3D"rec__logo-wrapper" style=3D"border-radius:5px;border=
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><img class=3D"rec__logo" height=3D"50" src=3D"https://media.beehiiv.com/cd=
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uploads/publication/logo/fa661f69-c35d-4354-937f-e6da37fade3e/its_not_the_w=
ork.png" style=3D"width:100%;max-width:50px;height:50px;object-fit:cover;bo=
rder:0;" width=3D"50"/></div></td><td style=3D"display: inline-block;color:=
#282828;font-size:18px;font-weight:700;line-height:24px; margin-bottom: 16p=
x;"><div class=3D"rec__text" style=3D"display:block;"> It&#39;s Not the Wor=
k </div><div class=3D"rec__text--muted" style=3D"padding:0;color:#767676;fo=
nt-size:14px;font-weight:400;display:block;word-break:break-word;"> Unfilte=
red people strategy, workplace culture shifts, and the future of HR =E2=80=
=93 minus the corporate fluff. </div></td></tr><tr><td align=3D"center" col=
span=3D"2" style=3D"text-align:center;" valign=3D"middle"><a class=3D"rec__=
button" href=3D"https://elinke47.insanefounder.com/ss/c/u001.z06XTbntOXQy5R=
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xM5usPW-5QElkmFOoVMU_zNw0cYqCmT_RzHnmQ/4ou/4muHQyAsQIyOxt4NyAIqdA/h27/h001.=
HLMbZDkpPLxuzHC0HC1QI5_uymLXtqjJZ4qr5Zhl7BY" style=3D"cursor:pointer;backgr=
ound:#FFFFFF;border:1px solid #d1d5db;border-radius:4px;color:#282828;font-=
size:14px;font-weight:600;padding:12px;text-decoration:none;display:block;t=
ext-align:center;"> Subscribe </a></td></tr></tbody></table></td></tr><tr><=
td align=3D"left" class=3D"rec" style=3D"padding-left:15px;padding-right:15=
px;padding-top:16px;padding-bottom:16px;width:100%;"><table class=3D"rec__c=
ontent" style=3D"background:#f9fafb;border-radius:5px;border:1px solid #d1d=
5db;padding:16px;width:100%;"><tbody><tr><td style=3D"display:inline-block;=
margin-bottom:16px;margin-right:16px;vertical-align:top;" width=3D"50"><div=
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dth:100%;max-width:50px;height:50px;object-fit:cover;border:0;" width=3D"50=
"/></div></td><td style=3D"display: inline-block;color:#282828;font-size:18=
px;font-weight:700;line-height:24px; margin-bottom: 16px;"><div class=3D"re=
c__text" style=3D"display:block;"> &#39;AD-TO-CART&#39; </div><div class=3D=
"rec__text--muted" style=3D"padding:0;color:#767676;font-size:14px;font-wei=
ght:400;display:block;word-break:break-word;"> Tactical growth and marketin=
g insights for e-commerce brands, backed by research and behavioral strateg=
y. </div></td></tr><tr><td align=3D"center" colspan=3D"2" style=3D"text-ali=
gn:center;" valign=3D"middle"><a class=3D"rec__button" href=3D"https://elin=
ke47.insanefounder.com/ss/c/u001.z06XTbntOXQy5RlDIieQ-N3tKgX_4J1Hvn7U6IHDKK=
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dding:12px;text-decoration:none;display:block;text-align:center;"> Subscrib=
e </a></td></tr></tbody></table></td></tr><tr><td align=3D"left" class=3D"r=
ec" style=3D"padding-left:15px;padding-right:15px;padding-top:16px;padding-=
bottom:16px;width:100%;"><table class=3D"rec__content" style=3D"background:=
#f9fafb;border-radius:5px;border:1px solid #d1d5db;padding:16px;width:100%;=
"><tbody><tr><td style=3D"display:inline-block;margin-bottom:16px;margin-ri=
ght:16px;vertical-align:top;" width=3D"50"><div class=3D"rec__logo-wrapper"=
 style=3D"border-radius:5px;border: 1px solid #d1d5db;width:100%;max-width:=
50px;height:50px;overflow:hidden;"><img class=3D"rec__logo" height=3D"50" s=
rc=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Daut=
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ght:50px;object-fit:cover;border:0;" width=3D"50"/></div></td><td style=3D"=
display: inline-block;color:#282828;font-size:18px;font-weight:700;line-hei=
ght:24px; margin-bottom: 16px;"><div class=3D"rec__text" style=3D"display:b=
lock;"> Curious Creator </div><div class=3D"rec__text--muted" style=3D"padd=
ing:0;color:#767676;font-size:14px;font-weight:400;display:block;word-break=
:break-word;"> Smart creators don=E2=80=99t just post - they build platform=
s, grow audiences, and monetize with intention. </div></td></tr><tr><td ali=
gn=3D"center" colspan=3D"2" style=3D"text-align:center;" valign=3D"middle">=
<a class=3D"rec__button" href=3D"https://elinke47.insanefounder.com/ss/c/u0=
01.z06XTbntOXQy5RlDIieQ-N3tKgX_4J1Hvn7U6IHDKKJG_ldIJB3iS4qgBhhw1bQlwSxNgR7J=
bjrFYAlrB_elVm4YIvJZ9KhyGq0InJPyMKRj5zlhboXvg9fVOn9vagoJweoQCNnJKYgVjazT1k-=
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or:pointer;background:#FFFFFF;border:1px solid #d1d5db;border-radius:4px;co=
lor:#282828;font-size:14px;font-weight:600;padding:12px;text-decoration:non=
e;display:block;text-align:center;"> Subscribe </a></td></tr></tbody></tabl=
e></td></tr><tr><td align=3D"left" class=3D"rec" style=3D"padding-left:15px=
;padding-right:15px;padding-top:16px;padding-bottom:16px;width:100%;"><tabl=
e class=3D"rec__content" style=3D"background:#f9fafb;border-radius:5px;bord=
er:1px solid #d1d5db;padding:16px;width:100%;"><tbody><tr><td style=3D"disp=
lay:inline-block;margin-bottom:16px;margin-right:16px;vertical-align:top;" =
width=3D"50"><div class=3D"rec__logo-wrapper" style=3D"border-radius:5px;bo=
rder: 1px solid #d1d5db;width:100%;max-width:50px;height:50px;overflow:hidd=
en;"><img class=3D"rec__logo" height=3D"50" src=3D"https://media.beehiiv.co=
m/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=
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sey.png" style=3D"width:100%;max-width:50px;height:50px;object-fit:cover;bo=
rder:0;" width=3D"50"/></div></td><td style=3D"display: inline-block;color:=
#282828;font-size:18px;font-weight:700;line-height:24px; margin-bottom: 16p=
x;"><div class=3D"rec__text" style=3D"display:block;"> AI Odyssey </div><di=
v class=3D"rec__text--muted" style=3D"padding:0;color:#767676;font-size:14p=
x;font-weight:400;display:block;word-break:break-word;"> AI Odyssey deliver=
s essential AI trends shaping the future of business, work, and tech =E2=80=
=93 built for founders and decision-makers. </div></td></tr><tr><td align=
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