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X-Batch-Id: b96c2755-a3ba-4f2d-a7f1-7144621d05f8 X-Subscriber-ID: e1509d45-2796-4177-a9d9-f8bde2c6df8b sId: 914bbd26-3f8f-44a5-974d-769adeb598ea x-beehiiv-ids: {"account_name":"https://dont-feed-the-algorithm.beehiiv.com/","campaign_id":"b917e62a-496e-431c-a7f6-d1765f94840d","category":"newsletter","email_generated_at":1774364648,"user_id":"914bbd26-3f8f-44a5-974d-769adeb598ea"} x-beehiiv-type: newsletter x-list-id: 914bbd26-3f8f-44a5-974d-769adeb598ea x-list-owner: x-newsletter: https://dont-feed-the-algorithm.beehiiv.com/p/don-t-feed-the-algorithm-issue-043 x-newsletter-id: https://dont-feed-the-algorithm.beehiiv.com/ x-newsletter-signup: https://dont-feed-the-algorithm.beehiiv.com/subscribe Mime-Version: 1.0 Date: Tue, 24 Mar 2026 15:04:15 +0000 Message-ID: <20260324.150415.560fa325@mta15> --Va1BhUwST6CKiaUazAKZ0A Content-Type: text/plain; charset="utf-8" Content-Transfer-Encoding: quoted-printable View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/9432a3a1-e94b-4= b87-9713-3aa75ede85f5/DON_T_FEED_THE_ALGORITHM__27_.png?t=3D1760641572)=0AC= aption: =0A=0A##### =F0=9F=90=8A Editor's Note=0A=0A_Hey there,_=0A=0A_Welc= ome back to another __**Don=E2=80=99t Feed The Algorithm**__, your weekly d= ispatch from __[Averi](https://www.averi.ai/)__ =E2=80=94 where we explore = the intersections of marketing, AI and the future of work._=0A=0A_This week= 's biggest number isn't a revenue figure or a user count. It's _**_85%._**= =0A=0A**_That's how much content ChatGPT retrieves and then throws away bef= ore building an answer. _**=0A=0A_Your page can rank. It can get found. The= bot can pull it into its research process. And then =E2=80=94 85% of the t= ime =E2=80=94 it decides someone else's content is more useful and leaves y= ours on the cutting room floor._=0A=0A_That one stat reframes everything ha= ppening right now. Google's core update is wrapping up after 19 days of car= nage, punishing generic content and rewarding original research. OpenAI jus= t told ad agencies it's expanding ChatGPT ads to all 800 million free users= . Anthropic filed explosive court declarations ahead of tomorrow's hearing = =E2=80=94 with the Pentagon's own emails undercutting the government's case= . And NVIDIA told the world AI infrastructure is a $1 trillion market._=0A= =0A_But the through-line is selection. Being found isn't enough anymore. Yo= u have to be chosen =E2=80=94 by the algorithm, by the AI, by the user who = clicks through from an answer that cited you instead of your competitor._= =0A=0A_This issue is built around that gap. The Fan-Out Audit gives you a 9= 0-minute playbook for mapping the invisible search surface AI uses to build= answers. What The Bots Are Reading breaks down exactly how ChatGPT decides= which 15% makes the cut. And _**_we're launching v1.0 of_****[_ Averi Acad= emy_](http://www.averi.ai/academy)****_ _**_=E2=80=94 a free certification = program to help you become the kind of marketer who doesn't just show up in= search results, but gets selected by the systems that are replacing them._= =0A=0A_Let's build._=0A=0A_=E2=80=94 ZC & The Averi Team_=0A=0A#### _Was th= is newsletter forwarded to you? ___[Sign up](https://dont-feed-the-algorith= m.beehiiv.com/subscribe)___ to get it in your inbox._=0A=0A=0A=0A=0A=0A### = =F0=9F=94=A5 In Case You Missed It=E2=80=A6=0A=0A* **Anthropic just filed s= worn declarations calling the Pentagon's case a fabrication =E2=80=94 and t= he hearing is tomorrow.** New court filings dropped Friday with Anthropic's= Head of Policy testifying that the government's claims were never raised d= uring negotiations. The bombshell: a Pentagon official emailed Anthropic's = CEO on March 4 saying the two sides were "very close" to agreement =E2=80= =94 _one day after_ finalizing the supply-chain risk designation against th= em. Microsoft and 22 retired military leaders filed briefs supporting Anthr= opic. Judge Rita Lin hears arguments tomorrow (March 24) in San Francisco. = The outcome sets the precedent for every AI company's relationship with the= federal government.=0A=0A* **OpenAI is about to turn on ads for all 800 mi= llion free ChatGPT users.** The Information reported Saturday that OpenAI t= old ad agencies it's expanding ads to _all_ US free and Go tier users in th= e coming weeks =E2=80=94 up from the limited pilot that launched in Februar= y. They're also testing a self-serve Ads Manager dashboard, though early ad= vertisers are reportedly struggling to prove ROI with only weekly CSV repor= ts and a 1.3% CTR. The $200K minimum is dropping to $50-100K as OpenAI race= s to hit its $17 billion consumer revenue target for 2026. 95% of ChatGPT's= user base sits on the ad-eligible free tier.=0A=0A* **NVIDIA just told the= world AI infrastructure is a $1 trillion market.** Jensen Huang's GTC keyn= ote doubled last year's projection =E2=80=94 $1 trillion in Blackwell + Ver= a Rubin orders through 2027. Vera Rubin delivers 10x inference per watt ove= r Blackwell. The Groq 3 LPU (from NVIDIA's $20B Groq acquisition) ships Q3.= NemoClaw launched as the enterprise-secure agent stack built on the viral = OpenClaw platform. And yes =E2=80=94 NVIDIA announced a data center in spac= e. Disney's Olaf waddled on stage. Jensen compared OpenClaw to Windows. The= era of the AI factory is official.=0A=0A* **Google's March core update is = wrapping up =E2=80=94 and the damage reports are brutal.** The update start= ed March 10 and is expected to finish this week after a roughly 19-day roll= out. More than 55% of monitored sites saw ranking changes. HubSpot reported= ly lost 70-80% of organic traffic. Sites with original research gained an a= verage 22% visibility boost. This is believed to be the first core update u= sing Google's Gemini 4.0 Semantic Filter for detecting low-quality AI-gener= ated content. Back-to-back with February's first-ever Discover update, it's= the most disruptive algorithm stretch in years.=0A=0A* **AI search just cr= ossed another threshold: it's now 56% the size of traditional search worldw= ide.** New data from Graphite shows ChatGPT alone accounts for 20% of searc= h-related traffic globally (12% in the US). But here's the part most people= miss =E2=80=94 traditional search hasn't declined. The pie got bigger. Tot= al search volume (engines + AI combined) is up 26% worldwide and 16% in the= US. AI-referred visitors convert at 4.4x the rate of traditional organic. = The traffic is smaller but dramatically more valuable.=0A=0A* **Microsoft g= ave marketers the first real AI citation dashboard.** Bing Webmaster Tools'= AI Performance report went live in public preview =E2=80=94 the first offi= cial tool that shows how often your content is cited in Copilot and AI-gene= rated Bing answers. It tracks total citations, page-level activity, groundi= ng queries, and trends over time. Google still doesn't offer anything equiv= alent. Microsoft called it "an early step toward GEO tooling." If you're no= t checking it yet, you're flying blind on half the AI search landscape.=0A= =0A* **The IAB moved NewFronts to this week =E2=80=94 and that's a bigger d= eal than it sounds.** The industry's biggest digital video event shifted fr= om its traditional late April/May slot to March 23-26 in NYC, reflecting ho= w the buying cycle has permanently accelerated. Google is using the event t= o showcase Gemini integration across Display & Video 360 and CTV. The 2026 = agenda is built around AI-powered measurement, streaming, and CTV =E2=80=94= the infrastructure of where ad dollars go next.=0A=0A* **Adobe and NVIDIA = partnered to build AI-powered marketing workflows.** The collaboration uses= NVIDIA's accelerated computing to power new Firefly models purpose-built f= or content creation and automated campaign execution. For content teams pro= ducing at scale, this is the signal that AI-generated creative assets are m= oving from experimental to infrastructure-grade.=0A=0A=0A=0A=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=0A=0A=0A=0A### =E2=9A=99=EF=B8=8F=C2=A0Straight Outta Dev=0A=0AView ima= ge: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto= ,onerror=3Dredirect,quality=3D80/uploads/asset/file/ba1fc7f4-dfdb-4627-ba2d= -368054e92e5a/AveriDemo1080-ezgif.com-speed.gif?t=3D1773683758)=0ACaption: = =0A=0A#### Averi now _**generates internal links**_ for you =E2=80=94 _[**r= ight inside the editor**](http://app.averi.ai)_.=0A=0AYour content just got= more connected.=0A=0A**Here's how it works:**=0A=0A1. Open any article in = the editor=0A=0A2. Click "Generate Internal Links"=0A=0A3. Averi scans your= existing content library and identifies related resources=0A=0A4. It sugge= sts contextual links throughout your article =E2=80=94 with the right ancho= r text, in the right places=0A=0A5. You review each suggestion and approve = or dismiss with one click=0A=0AThat's it. No manual searching through old p= osts. No guesswork about what links where.=0A=0A**Why does this matter?**= =0A=0AInternal linking is one of the _highest-leverage SEO moves_ you can m= ake =E2=80=94 and one of the most neglected.=0A=0AIt builds topic clusters = that signal authority to Google, keeps readers on your site longer, and _he= lps AI search engines understand _how your content connects.=0A=0A**The pro= blem?**=0A=0ADoing it manually is tedious and easy to forget. So most teams= skip it entirely.=0A=0ANow your content engine handles it.=0A=0A**Every ar= ticle you publish** strengthens the links between everything you've already= built.=0A=0AThis is live in your editor now. Open a draft and try it.=0A= =0AStart Building Topic Clusters with Averi (https://app.averi.ai/sign-up)= =0A=0A=E2=80=94 Averi Team=0A=0A=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A### =F0=9F= =93=9A New: Welcome To Averi Academy=0A=0AView image: (https://media.beehii= v.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quali= ty=3D80/uploads/asset/file/183ce21a-e1ec-41f8-8cca-f38f2a7d0a8b/averiacadem= ycover-ezgif.com-video-to-gif-converter.gif?t=3D1774359096)=0ACaption: =0A= =0AEvery section of this newsletter exists because the rules of content mar= keting are being rewritten in real time. Fan-out queries. AI citation surfa= ces. GEO. LinkedIn as a citation source. Content scoring. None of this was = in anyone's playbook two years ago.=0A=0AWe built [Averi Academy](http://ww= w.averi.ai/academy) to help you learn all of it.=0A=0AIt's a free certifica= tion program designed to turn content marketers into AI-powered content mar= keters =E2=80=94 the people who understand how to create content that ranks= on Google _and_ gets cited by ChatGPT, Perplexity, and Copilot. You'll lea= rn the frameworks, workflows, and strategies we write about in DFTA every w= eek, structured into lessons you can actually execute on.=0A=0AFinish the p= rogram, earn a certificate you can add straight to your LinkedIn profile.= =0A=0AWhether you're a founder running marketing solo, a content marketer l= eveling up your skillset, or someone eyeing one of those roles in Don't Let= AI Replace You =E2=80=94 this is built for you.=0A=0A=F0=9F=91=89 [Become = a Certified AI Content Engineer =E2=86=92](https://www.averi.ai/academy)=0A= =0A=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=0A=0A### =F0=9F=93=9D The Good Sh*t=0A=0AView i= mage: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dau= to,onerror=3Dredirect,quality=3D80/uploads/asset/file/b066ba2d-660a-4260-a6= f3-ddbd2761601d/i9xUotNIhmKiteECTxHmZYHow2Y.png?t=3D1774294025)=0ACaption: = =0A=0A## The State of AI Content Marketing: 2026 Benchmarks Report=0A=0AThe= adoption curve has entered its steepest phase. =0A=0AWhat was experimental= in 2024 became standard practice in 2025 and is now operational infrastruc= ture in 2026.=0A=0AThe competitive advantage has shifted from "using AI" to= "having AI integrated into a systematic workflow." [Purpose-built content = engines](https://www.averi.ai/workflows/your-ai-content-engine) that mainta= in brand context, generate strategic recommendations, and compound intellig= ence over time represent the next adoption phase =E2=80=94 where the real p= erformance gap opens.=0A=0ARead online (https://www.averi.ai/blog/the-click= -collapse-playbook-how-seed-stage-startups-can-thrive-when-60-of-searches-e= nd-without-a-click)=0A=0A1. **AI Agents Are Doing March Madness Brackets. Y= our Content Calendar Should Be Next.** **=E2=86=92 **_[**Read online**](htt= ps://www.averi.ai/blog/ai-agents-are-doing-march-madness-brackets.-your-con= tent-calendar-should-be-next)_=0A=0A2. **What Is MCP (Model Context Protoco= l) and Why Marketers Should Care ****=E2=86=92 **_[**Read online**](https:/= /www.averi.ai/blog/what-is-mcp-(model-context-protocol)-and-why-marketers-s= hould-care)_=0A=0A=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A=0A=0A### =F0=9F=A4=96 What= The Bots Are Reading=0A=0AView image: (https://media.beehiiv.com/cdn-cgi/i= mage/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads= /asset/file/ff9d8d79-d332-42ee-a9d5-bb41288ed526/6d1c9c42799199.57d82531ebb= f3.gif?t=3D1773683900)=0ACaption: =0A=0A**The bots are reading everything. = They're just throwing away 85% of it.**=0A=0AA new AirOps study analyzed 54= 8,534 pages retrieved across 15,000 prompts =E2=80=94 the largest dataset y= et on how ChatGPT actually builds its answers. The headline finding: only 1= 5% of the pages ChatGPT retrieves during answer generation ever make it int= o the final response as a citation.=0A=0AThat means 85% of content that get= s _found_ by ChatGPT gets _discarded_ before the user ever sees it.=0A=0ABu= t the real story is in how ChatGPT searches. It doesn't just look up your q= uery once. On 89.6% of prompts, ChatGPT fired off two or more follow-up sea= rches internally =E2=80=94 what researchers call "fan-out queries." A singl= e user prompt expanded into an average of nearly three total searches. The = original 15,000 prompts generated 43,233 queries.=0A=0AHere's why that matt= ers for your content: **32.9% of all cited pages were discovered only throu= gh fan-out queries** =E2=80=94 not the original search. If you're only opti= mizing for the keyword someone types, you're invisible on a third of the ci= tation surface. And 95% of those fan-out queries have zero traditional sear= ch volume. Your keyword tools literally can't see them.=0A=0AThe authority = assumption is dead too. High-DA sites (80-100) had a citation rate of just = 15% after retrieval =E2=80=94 _lower_ than every other authority tier. Mid-= tier sites (DA 20-80) earned 63.6% of all citations and converted retrieval= s to citations at nearly double the rate of the biggest domains. Topic rele= vance and content quality are outweighing raw domain authority in ChatGPT's= selection process.=0A=0AMeanwhile, Ahrefs confirmed a parallel shift in Go= ogle's AI Overviews: only 38% of AI Overview citations now come from top-10= -ranked pages =E2=80=94 down from 76% a year ago. The organic-to-AI-citatio= n correlation is structurally decoupling. Ranking #1 used to mean you owned= the AI answer too. Not anymore.=0A=0A**What this means for startups:** The= old playbook was rank =E2=86=92 get cited. The new playbook is _cover the = territory the bots search when they go looking for answers._ That means bui= lding topical depth across the sub-questions AI systems generate internally= =E2=80=94 not just targeting the primary keyword. Pages with original data= earn 4.1x more citations. Content updated within 30 days gets 3.2x more Pe= rplexity citations. And front-loading your answer in the first 30% of the p= age captures 44.2% of ChatGPT citations.=0A=0AThe bots aren't rewarding the= biggest sites. They're rewarding the most useful ones.=0A=0A=F0=9F=93=8A *= *By the numbers:**=0A=0A* **548,534** pages retrieved across 15,000 prompts= (AirOps study)=0A=0A* **15%** of retrieved pages actually cited in final a= nswers=0A=0A* **89.6%** of prompts triggered multiple internal follow-up se= arches=0A=0A* **32.9%** of cited pages found only through fan-out queries= =0A=0A* **95%** of fan-out queries have zero traditional search volume=0A= =0A* **38%** of AI Overview citations from top-10 pages (down from 76%)=0A= =0A* **63.6%** of ChatGPT citations went to mid-authority (DA 20-80) sites= =0A=0A* **4.1x** more citations for pages with original data tables=0A=0ASt= art Getting Cited By AI with Averi (app.averi.ai/sign-up)=0A=0A=0A=0A=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=0A=0A=0A=0A### =F0=9F=95=B5 Marketer=E2=80=99s Anonymous=0A=0A= We all know the industry loves to pretend it=E2=80=99s got it all figured o= ut.=0A=0ABut here?=0A=0AWe tell the truth.=0A=0AEvery week, we=E2=80=99re a= sking you to share how things really work behind the scenes. Because gettin= g better starts with getting honest.=0A=0ADon=E2=80=99t worry, it=E2=80=99s= a safe space.=0A=0ADrop your vote.=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A### =0A= =F0=9F=93=BA The Algorithm Could Never=0A=0A**Anthropic =E2=80=94 "A Time a= nd a Place"**=0A=0AYoutube: Anthropic Takes Aim at OpenAI=E2=80=99s ChatGPT= in Super Bowl Ad Debut (https://www.youtube.com/watch?v=3DNuEXYfbV_PA)=0A= =0AAnthropic spent $8 million on a Super Bowl ad to argue that some places = shouldn't have ads at all.=0A=0AThe "A Time and a Place" campaign =E2=80=94= created with agency Mother and directed by Jeff Low =E2=80=94 ran four spo= ts during Super Bowl LX. Each one follows the same structure: a person asks= an AI chatbot something deeply personal. The bot starts giving real advice= . Then, mid-conversation, it pivots into a sponsored recommendation. A guy = asking how to communicate with his mom gets pitched a cougar dating site ca= lled Golden Encounters. A man trying to get a six pack gets served an ad fo= r height-boosting insoles. The tagline: "Ads are coming to AI. But not to C= laude."=0A=0AThe spots aired the same week OpenAI turned on ads inside Chat= GPT's free tier. The timing wasn't an accident.=0A=0A**Why we love it:** Mo= ther's CCO Felix Richter nailed the brief in one sentence: "We're using adv= ertising's biggest stage to ask a simple question: does it belong everywher= e?" The creative didn't need to explain why ads in AI feel wrong. It just s= howed it. That's the difference between telling people what to think and ma= king them feel what you already know.=0A=0AThe results were immediate. Clau= de jumped from #41 to #7 on the App Store. Daily active users surged 11%. D= ownloads spiked 32%. Sam Altman called the ads "clearly dishonest" on X, wh= ich was functionally a second campaign for Anthropic =E2=80=94 because noth= ing validates a competitive position like your competitor losing their comp= osure about it on social media.=0A=0AAnd the strategic layer underneath is = what makes it brilliant. Anthropic wasn't just running a brand campaign. It= was drawing a business model line in the sand: enterprise revenue and paid= subscriptions vs. ad-supported AI. The blog post that accompanied the ads = declared the company would never show ads in Claude, never let third-party = placements influence responses, and never sell user data. That's not a mark= eting message. That's a positioning wall.=0A=0A**The algorithm could never*= * time a product critique to coincide with a competitor's actual product la= unch, get the competitor's CEO to amplify the message by attacking it publi= cly, and turn a philosophical stance into a measurable user acquisition eve= nt =E2=80=94 all in the same weekend.=0A=0A**The startup takeaway:** The be= st competitive marketing doesn't compare features. It makes the other compa= ny's business model the problem.=0A=0A=F0=9F=94=97 [Watch the ads](https://= www.youtube.com/results?search_query=3Danthropic+claude+super+bowl+2026+a+t= ime+and+a+place)=0A=0A=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A=0A=0A### =F0=9F=97= =93=EF=B8=8F Make Friends =0A=0A* **DigiMarCon West **| San Diego, CA | Mar= 23-25 | [=E2=86=92 Register](https://digimarconwest.com)=0A=0A* **IAB NewF= ronts 2026** | New York, NY | Mar 23-26 | [=E2=86=92 Register](https://www.= iab.com/events/newfronts-2026/)=0A=0A* **Growth Marketing Conference** | Au= stin, TX | Mar 24-25 | [=E2=86=92 Register](https://growthmarketingconf.com= )=0A=0A* **Chatbot Summit **| Berlin, Germany | Mar 24-25 | [=E2=86=92 Regi= ster](https://chatbotsummit.com)=0A=0A* **Advertising Week Europe **| Londo= n, UK | Mar 24-26 | [=E2=86=92 Register](https://advertisingweek.com)=0A=0A= ##### IAB NewFronts 2026=0A=0AThe world's largest digital content marketpla= ce =E2=80=94 and this year, a signal flare for where ad budgets are going. = IAB moved NewFronts from its traditional late April/May slot to March for t= he first time, reflecting how the buying cycle has permanently accelerated.= =0A=0A**Date:** March 23-26, 2026=0A=0A**Location:** New York, NY (+ Virtua= l)=0A=0A**Link:** [Register](https://www.iab.com/events/newfronts-2026/)=0A= =0A##### Shoptalk Spring 2026=0A=0AThe premier retail and commerce innovati= on conference =E2=80=94 and this year, the definitive stage for how AI resh= apes shopping. 10,000+ attendees, one in three C-suite. OpenAI Chairman Bre= t Taylor keynotes on sorting agentic hype from reality.=0A=0A**Date:** Marc= h 24-26, 2026=0A=0A**Location:** Las Vegas, NV (Mandalay Bay)=0A=0A**Link:*= * [Register](https://spring.shoptalk.com/)=0A=0A=0A=0A=0A=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =0A=0A### =F0=9F=92=A1Ask Averi=0A=0A##### AI + Human Marketing Tip =0A=0A= =E2=80=9C**=E2=80=9CThe best content strategy document in AI right now isn'= t a strategy doc. It's a list of questions your content doesn't answer yet.= =E2=80=9D**=0A=0AChatGPT doesn't search once and stop. It fires off 2-3 fol= low-up searches for every prompt it receives =E2=80=94 and a third of all c= itations come exclusively from those follow-up queries. Your keyword resear= ch covers the question someone types. It doesn't cover the questions the AI= asks _itself_ while building the answer. That invisible search surface is = where citation share is won and lost =E2=80=94 and your keyword tools can't= see 95% of it.=0A=0AThe fix is surprisingly manual: ask ChatGPT, Perplexit= y, and Copilot your target queries. Watch what sub-questions they generate.= Write those down. That's your real content gap list. No tool required =E2= =80=94 just a browser and 30 minutes.=E2=80=9C =E2=80=94 =0A=0A**Strategy Y= ou Can Steal**=0A=0A**The Fan-Out Audit**=0A=0A**Block 1: Map Your Fan-Out = Surface (25 min)**=0A=0APick your 10 highest-priority queries =E2=80=94 the= prompts your ICP would actually type into ChatGPT or Perplexity. Run each = one. But don't just read the answer. Read the _citations._ Click through ev= ery source. Note which pages got cited and which topics they cover. For eac= h prompt, write down the 2-4 sub-topics the AI clearly researched to build = its answer. You'll see patterns fast =E2=80=94 comparison angles, pricing q= uestions, implementation details, integration specifics that your primary c= ontent doesn't address.=0A=0A**Block 2: Build Your Gap List (20 min)**=0A= =0AYou should now have 20-40 sub-topics the AI explored across your 10 quer= ies. Cross-reference against your existing content library. For each sub-to= pic, mark one of three statuses: (1) we cover this well, (2) we cover this = but it's buried or outdated, (3) we don't cover this at all. Category 3 is = your fan-out gap list. Category 2 is your refresh list. Both are costing yo= u citations right now.=0A=0A**Block 3: Prioritize by Citation Leverage (20 = min)**=0A=0ANot all gaps are equal. Prioritize by asking three questions fo= r each gap: Does this sub-topic appear across multiple prompts? (High frequ= ency =3D high leverage.) Are the currently cited sources weak =E2=80=94 thi= n content, outdated, generic? (Weak competition =3D fast win.) Does this su= b-topic connect to a buying decision? (Commercial intent =3D pipeline value= .) Stack rank your gaps. The ones that score high on all three are your fir= st content sprints.=0A=0A**Block 4: Write Your First Fan-Out Piece (25 min)= **=0A=0APick your #1 gap and draft the skeleton right now. Structure it for= citation: lead with the direct answer in the first 30% of the page (that's= where 44.2% of ChatGPT citations come from). Use specific numbers, names, = and frameworks =E2=80=94 pages with 15+ named entities show 4.8x higher cit= ation probability. Include a comparison or evaluation angle if the gap warr= ants it. Product-discovery and how-to queries have the highest citation rat= es at 18.3% and 16.9%.=0A=0ADon't try to write a 3,000-word pillar page in = 25 minutes. Write a tight, 800-1,200 word piece that answers the specific s= ub-question better than anything currently cited. Depth on a narrow topic b= eats breadth on a wide one =E2=80=94 mid-authority sites (DA 20-80) earned = 63.6% of all ChatGPT citations. You don't need to be the biggest. You need = to be the most useful.=0A=0A**Why this works:** Traditional keyword researc= h shows you what humans search for. Fan-out auditing shows you what AI sear= ches for _on behalf of humans_. Those are two different surfaces =E2=80=94 = and right now, almost no one is optimizing for the second one. The brands t= hat map their fan-out surface first will own citation share while competito= rs are still optimizing for keywords that represent less than 70% of the ac= tual search activity happening inside AI systems.=0A=0ACreate GEO Optimized= LinkedIn Content With Averi (app.averi.ai/sign-up)=0A=0A=0A=0A=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=0A=0A### =F0=9F=92=BC Don't Let AI Replace You=0A=0A* **Anthropic** = =0APosition: SEO Lead =E2=80=93 San Francisco, CA Build and scale Anthropic= 's organic search and AI discoverability program from the ground up. AEO/GE= O listed as a preferred skill. =E2=86=92 [Apply Now](https://job-boards.gre= enhouse.io/anthropic/jobs/5102291008)=0A=0A* **Pfizer** =0APosition: Manage= r, SEO and AI Discoverability =E2=80=93 New York, NY (Hybrid) First-of-its-= kind role inside Pfizer's new Content Engine Center of Excellence. SEO + GE= O execution across the full web portfolio. $106K-$171K. =E2=86=92 [Apply No= w](https://www.pfizer.com/about/careers/job/4952389)=0A=0A* **Pfizer** =0AP= osition: Manager, Content Engine =E2=80=93 New York, NY (Hybrid) The other = half of Pfizer's new SEO/GEO org. End-to-end content production, editorial = governance, and quality control for search-driven content at pharma scale. = =E2=86=92 [Apply Now](https://www.pfizer.com/about/careers/job/4952389)=0A= =0A* **Bitly** =0APosition: Content Marketing Manager =E2=80=93 Remote Own = Bitly's content strategy end-to-end: thought leadership, data-driven report= s, customer stories, video. AI tools expected. =E2=86=92 [Apply Now](https:= //builtin.com/jobs/remote/marketing/search/content-marketing-manager)=0A=0A= * **Retell AI** =0APosition: Content Marketer =E2=80=93 Remote SEO-optimize= d articles, product updates, landing pages, and social for a voice AI start= up. Tight product collaboration. =E2=86=92 [Apply Now](https://builtin.com/= jobs/remote/marketing/search/content-marketing-manager)=0A=0A* **EliseAI** = =0APosition: Product Marketing Manager =E2=80=93 New York, NY Own positioni= ng, messaging, go-to-market, and sales enablement for an AI-powered housing= platform. =E2=86=92 [Apply Now](https://www.builtinnyc.com/jobs/marketing/= artificial-intelligence)=0A=0A_Know of a role that should be here? Reply to= this email and we'll feature it next week._=0A=0A=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A= **Did You Know?** =E2=80=94 =C2=A0**95%** of the follow-up queries ChatGPT = generates while building an answer have zero traditional search volume. =0A= =0AYour keyword tools can't see the surface where a third of all citations = are won.=0A=0A Til next time, =0A=0A#### _**DFTA**_=0A=0A=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =0A=0A###### _If this hits home, we=E2=80=99d love it if you shared it. Sen= d it to a friend, a teammate, or that one person who=E2=80=99s always drown= ing in a Google Doc._=0A=0A###### _We=E2=80=99re cooking up a referral prog= ram too=E2=80=94think exclusive perks, creative kits, and Averi swag. Stay = tuned._=0A=0A----------=0A=F0=9F=93=9D Have an idea for an article or colum= n? _[Pitch us](mailto:zc@averi.ai?subject=3DPitch)_=0A=0A=F0=9F=94=B5 Want = _**DFTA**_ on LinkedIn? _[Subscribe](https://www.linkedin.com/newsletters/d= on-t-feed-the-algorithm-7318006787134156800/)_=0A=0A=0A----------=0A=E2=80= =94=E2=80=94=E2=80=94=0A=0AYou are reading a plain text version of this pos= t. For the best experience, copy and paste this link in your browser to vie= w the post online:=0Ahttps://dont-feed-the-algorithm.beehiiv.com/p/don-t-fe= ed-the-algorithm-issue-043 --Va1BhUwST6CKiaUazAKZ0A Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable ChatGPT throws away 85% of what it finds
Something new from Averi (+ ChatGPT throws away 85% o= f what it finds)  ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌
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March 24, 2026   |   Read online

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=F0=9F=90=8A Editor's Note

Hey there,

Welcome back to another Don=E2=80=99t Feed The Algorithm, your weekly dispatch from = Averi =E2=80=94 wher= e we explore the intersections of marketing, AI and the future of work.=

This week's biggest number isn't a revenue figure or a us= er count. It's 85%.

That's how much c= ontent ChatGPT retrieves and then throws away before building an answer.

Your page can rank. It can get found. The bot can pull it i= nto its research process. And then =E2=80=94 85% of the time =E2=80=94 it d= ecides someone else's content is more useful and leaves yours on the cu= tting room floor.

That one stat reframes everything happening = right now. Google's core update is wrapping up after 19 days of carnage= , punishing generic content and rewarding original research. OpenAI just to= ld ad agencies it's expanding ChatGPT ads to all 800 million free users= . Anthropic filed explosive court declarations ahead of tomorrow's hear= ing =E2=80=94 with the Pentagon's own emails undercutting the governmen= t's case. And NVIDIA told the world AI infrastructure is a $1 trillion = market.

But the through-line is selection. Being found isn'= ;t enough anymore. You have to be chosen =E2=80=94 by the algorithm, by the= AI, by the user who clicks through from an answer that cited you instead o= f your competitor.

This issue is built around that gap. The Fa= n-Out Audit gives you a 90-minute playbook for mapping the invisible search= surface AI uses to build answers. What The Bots Are Reading breaks down ex= actly how ChatGPT decides which 15% makes the cut. And we're = launching v1.0 of Averi A= cademy=C2=A0=E2=80=94 a free certificat= ion program to help you become the kind of marketer who doesn't just sh= ow up in search results, but gets selected by the systems that are replacin= g them.

Let's build.

=E2=80=94 ZC & The Averi= Team

Was this newsletter forwarded to y= ou? Sign up to get it in your = inbox.

=F0=9F=94=A5 In Case You Missed I= t=E2=80=A6

  • Anth= ropic just filed sworn declarations calling the Pentagon's case a fabri= cation =E2=80=94 and the hearing is tomorrow. New court filings dropped= Friday with Anthropic's Head of Policy testifying that the government&= #39;s claims were never raised during negotiations. The bombshell: a Pentag= on official emailed Anthropic's CEO on March 4 saying the two sides wer= e "very close" to agreement =E2=80=94 one day after finali= zing the supply-chain risk designation against them. Microsoft and 22 retir= ed military leaders filed briefs supporting Anthropic. Judge Rita Lin hears= arguments tomorrow (March 24) in San Francisco. The outcome sets the prece= dent for every AI company's relationship with the federal government. <= /p>

  • OpenAI is about to= turn on ads for all 800 million free ChatGPT users. The Information re= ported Saturday that OpenAI told ad agencies it's expanding ads to a= ll US free and Go tier users in the coming weeks =E2=80=94 up from the = limited pilot that launched in February. They're also testing a self-se= rve Ads Manager dashboard, though early advertisers are reportedly struggli= ng to prove ROI with only weekly CSV reports and a 1.3% CTR. The $200K mini= mum is dropping to $50-100K as OpenAI races to hit its $17 billion consumer= revenue target for 2026. 95% of ChatGPT's user base sits on the ad-eli= gible free tier.

  • = NVIDIA just told the world AI infrastructure is a $1 trillion market. J= ensen Huang's GTC keynote doubled last year's projection =E2=80=94 = $1 trillion in Blackwell + Vera Rubin orders through 2027. Vera Rubin deliv= ers 10x inference per watt over Blackwell. The Groq 3 LPU (from NVIDIA'= s $20B Groq acquisition) ships Q3. NemoClaw launched as the enterprise-secu= re agent stack built on the viral OpenClaw platform. And yes =E2=80=94 NVID= IA announced a data center in space. Disney's Olaf waddled on stage. Je= nsen compared OpenClaw to Windows. The era of the AI factory is official. <= /p>

  • Google's March= core update is wrapping up =E2=80=94 and the damage reports are brutal. The update started March 10 and is expected to finish this week after a r= oughly 19-day rollout. More than 55% of monitored sites saw ranking changes= . HubSpot reportedly lost 70-80% of organic traffic. Sites with original re= search gained an average 22% visibility boost. This is believed to be the f= irst core update using Google's Gemini 4.0 Semantic Filter for detectin= g low-quality AI-generated content. Back-to-back with February's first-= ever Discover update, it's the most disruptive algorithm stretch in yea= rs.

  • AI search jus= t crossed another threshold: it's now 56% the size of traditional searc= h worldwide. New data from Graphite shows ChatGPT alone accounts for 20= % of search-related traffic globally (12% in the US). But here's the pa= rt most people miss =E2=80=94 traditional search hasn't declined. The p= ie got bigger. Total search volume (engines + AI combined) is up 26% worldw= ide and 16% in the US. AI-referred visitors convert at 4.4x the rate of tra= ditional organic. The traffic is smaller but dramatically more valuable.

  • Microsoft gave mark= eters the first real AI citation dashboard. Bing Webmaster Tools' A= I Performance report went live in public preview =E2=80=94 the first offici= al tool that shows how often your content is cited in Copilot and AI-genera= ted Bing answers. It tracks total citations, page-level activity, grounding= queries, and trends over time. Google still doesn't offer anything equ= ivalent. Microsoft called it "an early step toward GEO tooling." = If you're not checking it yet, you're flying blind on half the AI s= earch landscape.

  • = The IAB moved NewFronts to this week =E2=80=94 and that's a bigger deal= than it sounds. The industry's biggest digital video event shifted= from its traditional late April/May slot to March 23-26 in NYC, reflecting= how the buying cycle has permanently accelerated. Google is using the even= t to showcase Gemini integration across Display & Video 360 and CTV. The 20= 26 agenda is built around AI-powered measurement, streaming, and CTV =E2=80= =94 the infrastructure of where ad dollars go next.

  • Adobe and NVIDIA partnered to build AI-p= owered marketing workflows. The collaboration uses NVIDIA's acceler= ated computing to power new Firefly models purpose-built for content creati= on and automated campaign execution. For content teams producing at scale, = this is the signal that AI-generated creative assets are moving from experi= mental to infrastructure-grade.

 

=E2=9A=99=EF=B8= =8F=C2=A0Straight Outta Dev

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  2. Click "Generate Internal Links&q= uot;

  3. Averi scans yo= ur existing content library and identifies related resources

  4. It suggests contextual links thro= ughout your article =E2=80=94 with the right anchor text, in the right plac= es

  5. You review each = suggestion and approve or dismiss with one click

Th= at's it. No manual searching through old posts. No guesswork about what= links where.

Why does this matter?

Internal linking i= s one of the highest-leverage SE= O moves you can make =E2=80=94 and one of the most neglected.

It builds topic clusters that signal authority to Google, keeps readers o= n your site longer, and helps AI= search engines understand how your content connects.

The = problem?

Doing it manually is tedious and easy to forget. So mos= t teams skip it entirely.

Now your content engine handles it.

<= /td>

Every article you publish strengthens the links between everything= you've already built.

This is live in your editor now. Open a = draft and try it.

Start Buildin= g Topic Clusters with Averi

=E2= =80=94 Averi Team

<= /tr>=

=F0=9F= =95=B5 Marketer=E2=80=99s Anonymous

=
 

=F0=9F=93=9A New: Welcome To Averi Academy

Every section of this ne= wsletter exists because the rules of content marketing are being rewritten = in real time. Fan-out queries. AI citation surfaces. GEO. LinkedIn as a cit= ation source. Content scoring. None of this was in anyone's playbook tw= o years ago.

We built Ave= ri Academy to help you learn all of it.

It's a free = certification program designed to turn content marketers into AI-powered co= ntent marketers =E2=80=94 the people who understand how to create content t= hat ranks on Google and gets cited by ChatGPT, Perplexity, and Copil= ot. You'll learn the frameworks, workflows, and strategies we write abo= ut in DFTA every week, structured into lessons you can actually execute on.=

Finish the program, earn a certificate you can add straight to you= r LinkedIn profile.

Whether you're a founder running marketing = solo, a content marketer leveling up your skillset, or someone eyeing one o= f those roles in Don't Let AI Replace You =E2=80=94 this is built for y= ou.

=F0=9F=91=89 Become a Certified A= I Content Engineer =E2=86=92

&n= bsp;

=F0=9F=93=9D The Good Sh*t

3D""

The State of AI Content Marketing: 2026 Benchmarks Report<= /h2>

The adoption curve has e= ntered its steepest phase.

What was experimental in 2024 became standard practice in 2025 and is no= w operational infrastructure in 2026.

The competitive advantage has= shifted from "using AI" to "having AI integrated into a sys= tematic workflow." Purpose-built c= ontent engines that maintain brand context, generate strategic r= ecommendations, and compound intelligence over time represent the next adop= tion phase =E2=80=94 where the real performance gap opens.

Read online

  1. AI Agents Are Doing March Madness Brackets. Your Content Calendar Sh= ould Be Next.=C2=A0=E2=86=92 Read online=

  2. What Is MCP (Mode= l Context Protocol) and Why Marketers Should Care =E2=86=92 Read online

 

=F0=9F=A4=96= What The Bots Are Reading

3D""

= The bots are reading everything. They're just throwing away 85% of i= t.

A new AirOps study analyzed 548,534 pages retrieved across 15= ,000 prompts =E2=80=94 the largest dataset yet on how ChatGPT actually buil= ds its answers. The headline finding: only 15% of the pages ChatGPT retriev= es during answer generation ever make it into the final response as a citat= ion.

That means 85% of content that gets found by ChatGPT ge= ts discarded before the user ever sees it.

But the real stor= y is in how ChatGPT searches. It doesn't just look up your query once. = On 89.6% of prompts, ChatGPT fired off two or more follow-up searches inter= nally =E2=80=94 what researchers call "fan-out queries." A single= user prompt expanded into an average of nearly three total searches. The o= riginal 15,000 prompts generated 43,233 queries.

Here's why tha= t matters for your content: 32.9% of all cited pages were discovered onl= y through fan-out queries =E2=80=94 not the original search. If you'= ;re only optimizing for the keyword someone types, you're invisible on = a third of the citation surface. And 95% of those fan-out queries have zero= traditional search volume. Your keyword tools literally can't see them= .

The authority assumption is dead too. High-DA sites (80-100) had = a citation rate of just 15% after retrieval =E2=80=94 lower than eve= ry other authority tier. Mid-tier sites (DA 20-80) earned 63.6% of all cita= tions and converted retrievals to citations at nearly double the rate of th= e biggest domains. Topic relevance and content quality are outweighing raw = domain authority in ChatGPT's selection process.

Meanwhile, Ahr= efs confirmed a parallel shift in Google's AI Overviews: only 38% of AI= Overview citations now come from top-10-ranked pages =E2=80=94 down from 7= 6% a year ago. The organic-to-AI-citation correlation is structurally decou= pling. Ranking #1 used to mean you owned the AI answer too. Not anymore.

What this means for startups: The old playbook was rank =E2=86= =92 get cited. The new playbook is cover the territory the bots search w= hen they go looking for answers. That means building topical depth acro= ss the sub-questions AI systems generate internally =E2=80=94 not just targ= eting the primary keyword. Pages with original data earn 4.1x more citation= s. Content updated within 30 days gets 3.2x more Perplexity citations. And = front-loading your answer in the first 30% of the page captures 44.2% of Ch= atGPT citations.

The bots aren't rewarding the biggest sites. T= hey're rewarding the most useful ones.

=F0=9F=93=8A=C2=A0By = the numbers:

  • 548,534 pages retrieved across 15,000 prompts (AirOps study)

    • =

  • 15% of retrieved pages= actually cited in final answers

  • 89.6% of prompts triggered multiple internal follow-up = searches

  • 32.9% of cited pages found only through fan-out queries

  • 95% of fan-out queries have zero tra= ditional search volume

  • 38% of AI Overview citations from top-10 pages (down from 76%)

  • 63.6% of ChatGP= T citations went to mid-authority (DA 20-80) sites

  • 4.1x more citations for pages with or= iginal data tables

Sta= rt Getting Cited By AI with Averi
<= /td>

 

We all know the industry loves = to pretend it=E2=80=99s got it all figured out.

But here?

W= e tell the truth.

Every week, we=E2=80=99re asking you to share h= ow things really work behind the scenes. Because getting better starts with= getting honest.

Don=E2=80=99t worry, it=E2=80=99s a safe space.

Drop your vote.

The bots are ci= ting your competitors. What's your move?

=
 


=F0=9F= =93=BA The Algorithm Could Never

Anthropic =E2=80=94 "A Ti= me and a Place"

3D""
3D"You=

Ant= hropic Takes Aim at OpenAI=E2=80=99s ChatGPT in Super Bowl Ad Debut

Anthropic spent $8 million on a = Super Bowl ad to argue that some places shouldn't have ads at all.

=

The "A Time and a Place" campaign =E2=80=94 created with agen= cy Mother and directed by Jeff Low =E2=80=94 ran four spots during Super Bo= wl LX. Each one follows the same structure: a person asks an AI chatbot som= ething deeply personal. The bot starts giving real advice. Then, mid-conver= sation, it pivots into a sponsored recommendation. A guy asking how to comm= unicate with his mom gets pitched a cougar dating site called Golden Encoun= ters. A man trying to get a six pack gets served an ad for height-boosting = insoles. The tagline: "Ads are coming to AI. But not to Claude." =

The spots aired the same week OpenAI turned on ads inside ChatGPT&#= 39;s free tier. The timing wasn't an accident.

Why we love it= : Mother's CCO Felix Richter nailed the brief in one sentence: &quo= t;We're using advertising's biggest stage to ask a simple question:= does it belong everywhere?" The creative didn't need to explain w= hy ads in AI feel wrong. It just showed it. That's the difference betwe= en telling people what to think and making them feel what you already know.=

The results were immediate. Claude jumped from #41 to #7 on the Ap= p Store. Daily active users surged 11%. Downloads spiked 32%. Sam Altman ca= lled the ads "clearly dishonest" on X, which was functionally a s= econd campaign for Anthropic =E2=80=94 because nothing validates a competit= ive position like your competitor losing their composure about it on social= media.

And the strategic layer underneath is what makes it brillia= nt. Anthropic wasn't just running a brand campaign. It was drawing a bu= siness model line in the sand: enterprise revenue and paid subscriptions vs= . ad-supported AI. The blog post that accompanied the ads declared the comp= any would never show ads in Claude, never let third-party placements influe= nce responses, and never sell user data. That's not a marketing message= . That's a positioning wall.

The algorithm could never = time a product critique to coincide with a competitor's actual product = launch, get the competitor's CEO to amplify the message by attacking it= publicly, and turn a philosophical stance into a measurable user acquisiti= on event =E2=80=94 all in the same weekend.

The startup takeaway:= The best competitive marketing doesn't compare features. It makes = the other company's business model the problem.

=F0=9F=94=97=C2= =A0Watch the ads

Do we dig it?

It= 9;s a vibe =F0=9F=91=8F

Belongs in the trash =F0= =9F=97=91=EF=B8=8F

=
 

=F0=9F=97=93=EF=B8=8F Make Friends <= /h3>

=
<= td width=3D"50%" style=3D"vertical-align:top;" class=3D"mob-stack">
IAB NewFronts 2026<= /h5>

The world's largest digital content marketplace =E2=80=94 and t= his year, a signal flare for where ad budgets are going. IAB moved NewFront= s from its traditional late April/May slot to March for the first time, ref= lecting how the buying cycle has permanently accelerated.

Date: March 23-26, 2026

Location: New York, NY (+ Virtual)

<= /td>

Link:=C2=A0Register

=
Shoptalk Spring 2026

The premier retail and commerce = innovation conference =E2=80=94 and this year, the definitive stage for how= AI reshapes shopping. 10,000+ attendees, one in three C-suite. OpenAI Chai= rman Bret Taylor keynotes on sorting agentic hype from reality.

D= ate: March 24-26, 2026

Location: Las Vegas, NV (Mandalay = Bay)

Link:=C2=A0Register=

=
 

=F0=9F=92=A1Ask Averi

=
AI = + Human Marketing Tip

=E2=80=9CThe best content strategy document in AI = right now isn't a strategy doc. It's a list of questions your conte= nt doesn't answer yet.=E2=80=9D

ChatGPT doesn't search once an= d stop. It fires off 2-3 follow-up searches for every prompt it receives = =E2=80=94 and a third of all citations come exclusively from those follow-u= p queries. Your keyword research covers the question someone types. It does= n't cover the questions the AI asks itself while building the an= swer. That invisible search surface is where citation share is won and lost= =E2=80=94 and your keyword tools can't see 95% of it.

The fix is surp= risingly manual: ask ChatGPT, Perplexity, and Copilot your target queries. = Watch what sub-questions they generate. Write those down. That's your r= eal content gap list. No tool required =E2=80=94 just a browser and 30 minu= tes.

Strategy You Can Steal

The Fan-Out Audit

Block 1: Map Your Fan-Out Surface (25 min)

Pick you= r 10 highest-priority queries =E2=80=94 the prompts your ICP would actually= type into ChatGPT or Perplexity. Run each one. But don't just read the= answer. Read the citations. Click through every source. Note which = pages got cited and which topics they cover. For each prompt, write down th= e 2-4 sub-topics the AI clearly researched to build its answer. You'll = see patterns fast =E2=80=94 comparison angles, pricing questions, implement= ation details, integration specifics that your primary content doesn't = address.

Block 2: Build Your Gap List (20 min)

<= tr>

You sho= uld now have 20-40 sub-topics the AI explored across your 10 queries. Cross= -reference against your existing content library. For each sub-topic, mark = one of three statuses: (1) we cover this well, (2) we cover this but it'= ;s buried or outdated, (3) we don't cover this at all. Category 3 is yo= ur fan-out gap list. Category 2 is your refresh list. Both are costing you = citations right now.

Block 3: Prioritize by Citation Leverage (20= min)

Not all gaps are equal. Prioritize by asking three questio= ns for each gap: Does this sub-topic appear across multiple prompts? (High = frequency =3D high leverage.) Are the currently cited sources weak =E2=80= =94 thin content, outdated, generic? (Weak competition =3D fast win.) Does = this sub-topic connect to a buying decision? (Commercial intent =3D pipelin= e value.) Stack rank your gaps. The ones that score high on all three are y= our first content sprints.

Block 4: Write Your First Fan-Out Piec= e (25 min)

Pick your #1 gap and draft the skeleton right now. St= ructure it for citation: lead with the direct answer in the first 30% of th= e page (that's where 44.2% of ChatGPT citations come from). Use specifi= c numbers, names, and frameworks =E2=80=94 pages with 15+ named entities sh= ow 4.8x higher citation probability. Include a comparison or evaluation ang= le if the gap warrants it. Product-discovery and how-to queries have the hi= ghest citation rates at 18.3% and 16.9%.

Don't try to write a 3= ,000-word pillar page in 25 minutes. Write a tight, 800-1,200 word piece th= at answers the specific sub-question better than anything currently cited. = Depth on a narrow topic beats breadth on a wide one =E2=80=94 mid-authority= sites (DA 20-80) earned 63.6% of all ChatGPT citations. You don't need= to be the biggest. You need to be the most useful.

Why this work= s: Traditional keyword research shows you what humans search for. Fan-o= ut auditing shows you what AI searches for on behalf of humans. Thos= e are two different surfaces =E2=80=94 and right now, almost no one is opti= mizing for the second one. The brands that map their fan-out surface first = will own citation share while competitors are still optimizing for keywords= that represent less than 70% of the actual search activity happening insid= e AI systems.

Create GEO Optimized Link= edIn Content With Averi
<= tr>

 

=F0=9F=92=BC Don'= ;t Let AI Replace You

  • Anthropic=C2=A0
    Position: SEO Lead =E2=80=93 San Francisco, C= A Build and scale Anthropic's organic search and AI discoverability pro= gram from the ground up. AEO/GEO listed as a preferred skill. =E2=86=92 Apply Now

  • Pfizer=C2=A0
    Position: Manager, SEO = and AI Discoverability =E2=80=93 New York, NY (Hybrid) First-of-its-kind ro= le inside Pfizer's new Content Engine Center of Excellence. SEO + GEO e= xecution across the full web portfolio. $106K-$171K. =E2=86=92 Apply Now

  • Pfizer=C2=A0
    Position: Manager, Content= Engine =E2=80=93 New York, NY (Hybrid) The other half of Pfizer's new = SEO/GEO org. End-to-end content production, editorial governance, and quali= ty control for search-driven content at pharma scale. =E2=86=92 Apply Now

  • Bitly=C2=A0
    Position: Content Marketing = Manager =E2=80=93 Remote Own Bitly's content strategy end-to-end: thoug= ht leadership, data-driven reports, customer stories, video. AI tools expec= ted. =E2=86=92 Apply Now

  • Retell AI=C2=A0
    Po= sition: Content Marketer =E2=80=93 Remote SEO-optimized articles, product u= pdates, landing pages, and social for a voice AI startup. Tight product col= laboration. =E2=86=92 Apply Now

  • EliseAI=C2=A0
    Position: Product Marketing Manager =E2=80=93 New York, NY Own p= ositioning, messaging, go-to-market, and sales enablement for an AI-powered= housing platform. =E2=86=92 Apply Now=

Know of a role that should be here? Reply to = this email and we'll feature it next week.

=  

Did You Know? =E2=80=94 =C2=A095%= of the follow-up queries ChatGPT generates while building an answer have z= ero traditional search volume.

Your keyword tools can't see the= surface where a third of all citations are won.

Til next time,

DFTA

=

What did you think of this issue?

I loved it!

Good. But you've done b= etter.

Meh.

=
 
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We=E2=80=99re cooking up a referral pr= ogram too=E2=80=94think exclusive perks, creative kits, and Averi swag. Sta= y tuned.
=F0= =9F=93=AC Forward to a friend

=F0=9F=93=9D = Have an idea for an article or column?=C2=A0Pitch us

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