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Subject: Ben and Dan Had a Small Agency. A Side Project. And Then Suddenly a
 Million-Dollar Product
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----------
_Tonight=E2=80=99s story is one close to my heart because, well, I love new=
sletters. But a success story like this? Wow!_


--------------------
When=C2=A0Ben Chestnut=C2=A0and=C2=A0Dan Kurzius=C2=A0started working toget=
her, they weren=E2=80=99t trying to build a billion-dollar company.

They were running a small web design shop in Atlanta but they noticed that =
their clients all had the same problem - they needed a way to stay in touch=
 with their customers with email newsletters, promotions, updates.

The tools at the time were clunky, expensive, and clearly built for big com=
panies. So Ben and Dan built a simple email/newsletter tool to solve the pr=
oblem for their clients.

And they gave it a goofy name: Mailchimp.

## Nights and Weekends

For years, nothing much came of it. The agency was still the main source of=
 income. Mailchimp was something they worked on when they could. But they k=
ept improving it: A little better, a little easier, a little more useful.

Over time, something started to shift.

The demand for the tool was steady, then growing, then impossible to ignore=
. The side thing started to become the main thing. Finally, Ben and Dan mad=
e a bold decision.=20

They shut down the agency and focused solely on Mailchimp.

## And Then Something Crazy Happened

For years, Mailchimp grew quietly. It slowly but surely it got bigger and m=
ore popular. Mailchimp became a very successful, if still somewhat obscure,=
 email business.=20

And then, out of nowhere, it exploded . . . but in the most unexpected of w=
ays.

Here=E2=80=99s how it went down: Ben and Dan decided to take a flier on a n=
ew show on a new medium. Podcasts had just come into being and NPR had deci=
ded to produce a new =E2=80=9Ctrue crime=E2=80=9D show. Mailchimp would be =
the main advertiser. They really expected little from it, given podcasts we=
re not really a thing a decade ago. =C2=A0

Except.

Except the show they took a bet on was a then unknown podcast called . . .

Serial.

Yep, Serial. A seemingly little, obscure podcast that became a cultural jug=
gernaut ( becoming the #1 podcast on iTunes that year) that eventually lead=
 to the protagonist, Adnan Syed, being freed from jail for a murder he didn=
=E2=80=99t commit.

And at the top of every show was a plug for the advertiser, for Mailchimp:

Youtube: MailChimp Ad - Serial Season 1 (https://www.youtube.com/watch?v=3D=
GkPZP2NADYg)

It was awkward, a little funny, only 20-seconds long . . . and it struck a =
nerve. People started repeating it and talking about it and remembering it.

Mailchimp, this steady, under-the-radar tool, suddenly had a moment in the =
zeitgeist.

Business grow in all sorts of ways. Good planning, hard work, and timing al=
l play a part. Starting small and thinking big plays a part. And yes, luck =
also plays a part.

For Ben and Dan, that was all true. Seven years later, in 2021, Intuit boug=
ht Mailchimp for $21 billion.

## P.S.

I had a very small version of this happen this week.

After recently presenting a free SCORE webinar on _How to Launch a Newslett=
er _(see =E2=80=9CSteal This Strategy=E2=80=9D below), I put together a sim=
ple guide on the easier-than-you-think process. Nothing fancy. Just the spe=
cific process for starting your own newsletter, step by step, =E2=80=9Cin u=
nder an hour, and for free.=E2=80=9D

I priced it to move ($17) because I truly believe newsletters like this one=
 are the best, cheapest, easiest way to launch a profitable business right =
now.

And I sent it out.

Lots of you bought it (thank you!). Three emails, a couple of hours, and as=
 I am writing this, it has already topped over $1,000 in sales. For a $17 p=
roduct. (**And btw, I would be remiss as an entrepreneur if I didn=E2=80=99=
t say that tonight is the last night you can get it because I will be takin=
g it down and evaluating the results and next steps. But you can still ****=
_[get it tonight here](https://stan.store/MrAllBiz/p/launch-your-first-news=
letter-in-under-60-minutes-)_****[.](https://stan.store/MrAllBiz/p/launch-y=
our-first-newsletter-in-under-60-minutes-)****)**

No, of course that=E2=80=99s is not life-changing money. But it is real and=
 more importantly, it is a signal. Newsletters work. Trying something new w=
orks. Indeed, this is how things tend to start.=20

Little things beget big things.

Just ask Ben and Dan.


----------





=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94









----------
## The Takeaway

Ben and Dan didn=E2=80=99t start out tryig to create a billion dollar busin=
ess. They just wanted to solve a problem for their customers. And they sure=
 never thought that taking a flier on Serial would change their lives, but =
it did.

All of which goes to show you that part of being an entrepreneur is simply =
throwing stuff against the wall to see what sticks.


----------





=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94







----------
## Steal This Strategy

=F0=9F=93=AC [**Mailchimp**](https://mailchimp.com)**: Try the tool that ma=
de it all work**. This is exactly what they built. Simple email. Done well.=
 You don=E2=80=99t need fancy.

=F0=9F=93=96 **[Guerrilla Marketing](https://www.amazon.com/dp/0618785914)*=
*: **Learn the original playbook for scrappy growth**. Old school, yes. Sti=
ll one of the smartest books ever written about doing more with less.

=F0=9F=92=A1 [**Start Your Own Newsletter in Under 60 Minutes, For Free, an=
d Make $$$ Day One**](https://stan.store/MrAllBiz/p/launch-your-first-newsl=
etter-in-under-60-minutes-)**:** This is the same guide that just crossed $=
1,000 this week. Nothing theoretical. Just the process. $17. Today only.

.


----------







=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94









----------
### About Steve=20

Steve Strauss is the best-selling author of __[The Small Business Bible](ht=
tps://www.amazon.com/The-Small-Business-Bible-Everything/dp/1118135946/ref=
=3Dntt_at_ep_dpt_1?utm_source=3Dnews.planetsmallbusiness.com&utm_medium=3Dn=
ewsletter&utm_campaign=3Dbutterball-s-turkey-talk-line-the-hotline-that-sav=
ed-thanksgiving&_bhlid=3D3858bc9a4c0ec12e508ddbbc0df9091aba0c31f0)__ (and 1=
7 other books), Inc.=E2=80=99s _[small business columnist](https://www.inc.=
com/author/steve-strauss?utm_source=3Dnews.planetsmallbusiness.com&utm_medi=
um=3Dnewsletter&utm_campaign=3Dbutterball-s-turkey-talk-line-the-hotline-th=
at-saved-thanksgiving&_bhlid=3Dd32fdb0ff6e2daa2aa9027df4d9f8b20b6305b2c)_, =
a lawyer (non-practicing), and an entrepreneur. He sold his last venture, _=
[TheSelfEmployed.com](https://TheSelfEmployed.com)_ to Mark Cuban & Zen Bus=
iness. Need a ghostwriter or a newsletter for your business?           =3D=
=3D_[Contact Steve!](http://sstrauss@mrallbiz.com)_=3D=3D


----------







=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94









=E2=80=9C**=E2=80=9CBe bold! For boldness has genius, magic, and power in i=
t.=E2=80=9D **=E2=80=9C =E2=80=94 **- Goethe**


=E2=80=94=E2=80=94=E2=80=94

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body class=3D"a" style=3D"margin:0px auto;padding:0px;word-wrap:normal;word=
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escription=3D"email" aria-label=3D"email_name" lang=3D"en" style=3D"font-si=
ze:1rem"><div style=3D"display:none;max-height:0px;overflow:hidden;"> Break=
throughs happen in the most unexpected ways sometimes &#160;&#8204;&#160;&#=
8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160=
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&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#1=
60;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;=
&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#82=
04;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&=
#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#16=
0;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&=
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8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160=
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04;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&=
#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#16=
0;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&=
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8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160=
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&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#82=
04;&#160;&#8204;&#160;&#8204; </div><table role=3D"none" width=3D"100%" bor=
der=3D"0" cellspacing=3D"0" align=3D"center" cellpadding=3D"0" class=3D"gg"=
><tr><td align=3D"center" valign=3D"top"><table role=3D"none" width=3D"670"=
 border=3D"0" cellspacing=3D"0" cellpadding=3D"0" class=3D"aa" style=3D"wid=
th:670px;table-layout:fixed;"><tr><td class=3D"bodyWrapper" align=3D"center=
" valign=3D"top" style=3D"padding:10px 5px 10px 5px;"><table role=3D"none" =
width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"ce=
nter"><tr><td align=3D"center" valign=3D"top" style=3D"border-width:0px 0px=
 0px 0px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10px=
 0px 0px;background-color:#FFFFFF;" class=3D"c"><table role=3D"none" width=
=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"=
><tr id=3D"header"><td style=3D"padding:15px 15px 0px 15px;"><div style=3D"=
padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;"><t=
able role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpaddin=
g=3D"0" align=3D"center"><tr><td class=3D"f" align=3D"right" valign=3D"top"=
><p> March 25, 2026 &nbsp; | &nbsp; <a data-read-online-tooltip=3D"true" hr=
ef=3D"https://link.mail.beehiiv.com/ss/c/u001.SCudmY8ua17pTT3asw4_0Bzn206RN=
x_GI6y4jWaO4U_9hZ5zO6b51DqfY94Y9wHE4fyVnyFo2rDcq26p33dHIP59g3Fzk_at09E8mU8m=
Boezz4WsOhqCZZrgKFBarAgz1Pe-MZqUQcJemDMBF2Wcd4SfFHPaZJQKj6x7oQENHPvWXumCJAb=
a1AwwUz4VljrStISpYjPSpkjKFm8tTNQFWZE1dZPKfHG6HJmLso00Cm8hwDS5ogsPvlhH2kbDu9=
sUSzLYeWw5cyt9OSmgXYv_fkZsWdDX_UdzYuyFJjGnt0FAbCP9Xghv6qRA2C9Jx5p-YCZ16XFxm=
ZObwHa7eKEmka9x_tqyp9VCaEGa3jh1gp1aa1WBXFLg8MbPYUrtAikoKzz_kZRqJSGO7IJSzvXU=
H4jbb2magduVTy9frXXwnl0BeIdWWvQAnUYpeJLlPqE5qk2Y1aX6ajaIWAiuwDX-E_0U65gBABc=
ueIfLI5t7FkuyT0aiNfTzZkiiUPozhaQjJ6vTkBNzeh_rgRbuXsT_jkrV7zMy4cWLFmLTAPTCoW=
dTUArM6ErsUCakOrHPJlt9O7BiqqkWPLanAwqy8cCUIep72HZ9mtA65oDRCh5LJi-ZylLqogKcf=
Q8qmX1gCwpXaSZM86ydOMhO6Yp-BD5s_ABrB6lzi1Tn8jlINaESPmlMRKur69wYnaKRx2CtVEsL=
tiqPQ-9N39qwzllv7iexXAsCEuuziKCul3ZFrEFSmTuivyEh3brFXM8LAu4plp36hUZfD7oG-jD=
Gai6gQnrJfXqBiaYOYjXZjrRTuPZNNEb9PBrUS8VWIk4Lp-gdAAvYlfe1f2cHBf7FYLMgt-bb5S=
LqUDtC3g9IwnFaef5kUYqfHmG9erUOrt3dJleC--y7ZN5ENBczWUVt12OhQNXUuoFqevqc7wugj=
rT_P646TUgqoLXPuLA68Ak5-idSOD32WUv55VM21_YZLnI5w5l3Uw/4p9/cWu6Vw-fS9uxYZQP8=
S1DCQ/h0/h001.syl4E2FMdVHqnqu74vSlgdBzs5mZL2q2dQdkICxl7wc">Read online</a><=
/p></td></tr><tr><td class=3D"dd" align=3D"center" valign=3D"top" style=3D"=
width:100%;text-align:center;"><table role=3D"none" border=3D"0" cellspacin=
g=3D"0" cellpadding=3D"0" align=3D"center" style=3D"margin:16px auto 16px; =
padding: 0;"><tbody><tr><td style=3D"width:252px;padding: 0px 0px 0px 0px;t=
ext-align:center;"><img alt=3D"" width=3D"252" height=3D"auto" border=3D"0"=
 style=3D"width:100%;height:auto;border:0;display:block;outline:none;text-d=
ecoration:none;margin:0 auto;" src=3D"https://media.beehiiv.com/cdn-cgi/ima=
ge/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/a=
sset/file/f794cf9a-117f-43ed-8cbf-cae7adf779ee/Horizontal_Lockup0.png?t=3D1=
731599640"/></td></tr></tbody></table></td></tr><tr><td class=3D"dd" align=
=3D"center" valign=3D"top" style=3D"padding:15px 0;"><table role=3D"none" w=
idth=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"cen=
ter"><tr><td align=3D"center" valign=3D"top"><h1 style=3D"text-align:left;f=
ont-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-weight:Bol=
d;font-size:32px;color:#2A2A2A;padding:2px 0;line-height:38px;"> They Had a=
 Small Agency. A Side Project. And Then a Billion-Dollar Exit. </h1><p styl=
e=3D"text-align:left;font-family:'Helvetica',Arial,sans-serif;font-weight:n=
ormal;font-size:20px;color:#3E3E3E;padding:5px 0;line-height:24px;"> Breakt=
hroughs happen in the most unexpected ways sometimes </p></td></tr></table>=
</td></tr><tr><td><table role=3D"none" width=3D"100%" border=3D"0" cellspac=
ing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td><table role=3D"none" w=
idth=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"cen=
ter" style=3D"border-top:1px solid #E5E7EB;border-bottom:1px solid #E5E7EB;=
padding-top:12px;padding-bottom:12px;margin-bottom:15px;margin-top:15px;"><=
tr><td align=3D"left" valign=3D"middle"><table role=3D"none" border=3D"0" c=
ellspacing=3D"0" cellpadding=3D"0" align=3D"left"><tr><td align=3D"left" va=
lign=3D"middle"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpad=
ding=3D"0" align=3D"left"><tr><td align=3D"center" valign=3D"middle"><a hre=
f=3D"https://link.mail.beehiiv.com/ss/c/u001.SCudmY8ua17pTT3asw4_0Bzn206RNx=
_GI6y4jWaO4U9xyqivyDMLn5IRAZ3PUB9yE4RTO4kWvebmJTI7wCtVWrKZ3Oxx7s1WVn0MetcFd=
7EyMbU7Yvt_7vXPoum5sfeIcQxbg7Jyhn-BySoFn5pppmGnG73EErpo1kmJOKNQy6Frlfk6bThK=
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saj9728dlMsWV4UXmrq3UfZrm8G2ivCgLtRrKmRsx0csdjHBS6FeTl9ZJb1G79xOWgRVpeC3IaV=
vNgjRfYEPLsBTwfWl8Ex2r68kSN2xkJM6MDx7kP39mr1VWjJcYVkEGJW7zftf90uSxXXG_Nt56r=
cbs8LdWX7wB_QSATuQksgcKboWrjWK1N-NP4x_K1c91iKAvlHNsUE40jEKIfXfSJSMsBKlCdS-5=
rIztWws1geE7-VziMqcR6CE0dbZxqbCk5PatWnyaQSrPpzTjmbpLfk-aPshTxmNBfh1pVPmsv3f=
Mx4UnoXbpMbF903SHCLbHYPyAQEnr5cc2uTLI5T2Qo0vpuqrk_4RWekg5neC8qyT3q8b8cBMSPT=
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ext-decoration:none; display:block;"><table role=3D"none" border=3D"0" cell=
spacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=3D"center" v=
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idth: 18px; height: 18px; padding: 8px;"><img style=3D"display:block; width=
:100%; height:100%; max-width:18px; max-height:18px; object-fit: contain;" =
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tps://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerro=
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able></a></td></tr></table></td></tr></table></td></tr></table></td></tr></=
table></td></tr><tr><td style=3D"line-height:0;"><div data-open-tracking=3D=
"true"> <img src=3D"https://link.mail.beehiiv.com/ss/o/u001.CYDil3MBocjsuhE=
ya3jEhw/4p9/cWu6Vw-fS9uxYZQP8S1DCQ/ho.gif" alt=3D"" width=3D"1" height=3D"1=
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idth:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin=
-right:0 !important;margin-left:0 !important;padding-top:0 !important;paddi=
ng-bottom:0 !important;padding-right:0 !important;padding-left:0 !important=
;"/> </div></td></tr></table></div></td></tr><tr id=3D"content-blocks"><td =
class=3D"email-card-body" align=3D"center" valign=3D"top" style=3D"padding-=
bottom:15px;"><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" align=3D"center"><tr><td><table role=3D"none" widt=
h=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D""><tr>=
<td height=3D"15.0px" style=3D"line-height:1px;font-size:1px;height:15.0px;=
"> &nbsp; </td></tr><tr><td><table role=3D"none" width=3D"100%" border=3D"0=
" cellspacing=3D"0" cellpadding=3D"0"><tr><td width=3D"15.0px" style=3D"lin=
e-height:1px;font-size:1px;width:15.0px;"> &nbsp; </td><td bgcolor=3D"trans=
parent" style=3D"background-color:transparent;border-color:#222222;border-s=
tyle:dashed;border-width:1px;padding:10.0px 10.0px 10.0px 10.0px;"><table r=
ole=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0=
"><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:=
left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span=
 style=3D"color:rgb(0, 0, 0);font-size:medium;"><i>Tonight=E2=80=99s story =
is one close to my heart because, well, I love newsletters. But a success s=
tory like this? Wow!</i></span></p></td></tr></table></td><td width=3D"15.0=
px" style=3D"line-height:1px;font-size:1px;width:15.0px;"> &nbsp; </td></tr=
></table></td></tr><tr><td height=3D"15.0px" style=3D"line-height:1px;font-=
size:1px;height:15.0px;"> &nbsp; </td></tr></table></td></tr><tr><td><table=
 role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D=
"0" style=3D""><tr><td bgcolor=3D"transparent" style=3D"background-color:tr=
ansparent;padding:0.0px 0.0px 0.0px 0.0px;"><table role=3D"none" width=3D"1=
00%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tr><td class=3D"dd" =
align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-w=
ord;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"color:black;f=
ont-size:12pt;">When=C2=A0Ben Chestnut=C2=A0and=C2=A0Dan Kurzius=C2=A0start=
ed working together, they weren=E2=80=99t trying to build a billion-dollar =
company.</span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"p=
adding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-lin=
e-height-alt:150.0%;"><span style=3D"color:black;font-size:12pt;">They were=
 running a small web design shop in Atlanta but they noticed that their cli=
ents all had the same problem - they needed a way to stay in touch with the=
ir customers with email newsletters, promotions, updates.</span></p></td></=
tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align=
:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><spa=
n style=3D"color:black;font-size:12pt;">The tools at the time were clunky, =
expensive, and clearly built for big companies. So Ben and Dan built a simp=
le email/newsletter tool to solve the problem for their clients.</span></p>=
</td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;tex=
t-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%=
;"><span style=3D"color:black;font-size:12pt;">And they gave it a goofy nam=
e: Mailchimp.</span></p></td></tr><tr><td class=3D"dd" align=3D"left" valig=
n=3D"top" style=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-ali=
gn:left;"><h2 style=3D"color:#2A2A2A;font-weight:Bold;mso-line-height-alt:1=
50.0%;"><span style=3D"color:black;font-size:13.5pt;">Nights and Weekends</=
span></h2></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0p=
x 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-=
alt:150.0%;"><span style=3D"color:black;font-size:12pt;">For years, nothing=
 much came of it. The agency was still the main source of income. Mailchimp=
 was something they worked on when they could. But they kept improving it: =
A little better, a little easier, a little more useful.</span></p></td></tr=
><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:l=
eft;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span =
style=3D"color:black;font-size:12pt;">Over time, something started to shift=
.</span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:=
0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-heigh=
t-alt:150.0%;"><span style=3D"color:black;font-size:12pt;">The demand for t=
he tool was steady, then growing, then impossible to ignore. The side thing=
 started to become the main thing. Finally, Ben and Dan made a bold decisio=
n. </span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"paddin=
g:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-hei=
ght-alt:150.0%;"><span style=3D"color:black;font-size:12pt;">They shut down=
 the agency and focused solely on Mailchimp.</span></p></td></tr><tr><td cl=
ass=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight=
:Bold;padding:0px 15px;text-align:left;"><h2 style=3D"color:#2A2A2A;font-we=
ight:Bold;mso-line-height-alt:150.0%;"><span style=3D"color:black;font-size=
:13.5pt;">And Then Something Crazy Happened</span></h2></td></tr><tr><td cl=
ass=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-br=
eak:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"co=
lor:black;font-size:12pt;">For years, Mailchimp grew quietly. It slowly but=
 surely it got bigger and more popular. Mailchimp became a very successful,=
 if still somewhat obscure, email business. </span></p></td></tr><tr><td cl=
ass=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-br=
eak:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"co=
lor:black;font-size:12pt;">And then, out of nowhere, it exploded . . . but =
in the most unexpected of ways.</span></p></td></tr><tr><td class=3D"dd" al=
ign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wor=
d;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"color:black;fon=
t-size:12pt;">Here=E2=80=99s how it went down: Ben and Dan decided to take =
a flier on a new show on a new medium. Podcasts had just come into being an=
d NPR had decided to produce a new =E2=80=9Ctrue crime=E2=80=9D show. Mailc=
himp would be the main advertiser. They really expected little from it, giv=
en podcasts were not really a thing a decade ago. =C2=A0</span></p></td></t=
r><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:=
left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span=
 style=3D"color:black;font-size:12pt;">Except.</span></p></td></tr><tr><td =
class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-=
break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"=
color:black;font-size:12pt;">Except the show they took a bet on was a then =
unknown podcast called . . .</span></p></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"color:black;font-s=
ize:12pt;">Serial.</span></p></td></tr><tr><td class=3D"dd" align=3D"left" =
style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"><span style=3D"color:black;font-size:12pt;=
">Yep, Serial. A seemingly little, obscure podcast that became a cultural j=
uggernaut ( becoming the #1 podcast on iTunes that year) that eventually le=
ad to the protagonist, Adnan Syed, being freed from jail for a murder he di=
dn=E2=80=99t commit.</span></p></td></tr><tr><td class=3D"dd" align=3D"left=
" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p styl=
e=3D"mso-line-height-alt:150.0%;"><span style=3D"color:black;font-size:12pt=
;">And at the top of every show was a plug for the advertiser, for Mailchim=
p:</span></p></td></tr><tr><td class=3D"dd" align=3D"center" valign=3D"top"=
 style=3D"padding:20px;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001=
.c7hxkLglEX1L7ZEwlUYX2lkvWProgBjJHHK2YR78mQ1RKuclGckH01dQB0GI54hxpfFgQ228Jv=
mx8nETq91h3Y26U9BrjcAB8nMKgCcNWKuatJ-IS2sOD3JjwcNF8xZp4umJdoL8C_naN2shNcD3v=
vzoUeWC5Je2KKEF7DXM5Ut917bqsGFBAeA44MbVurUW27mFjl72OgzRvlu4mtmx_z35NY-13bJS=
v0_nLJgykl5SAmigoA6esTUQ4umM4rOmY4tyBFNKa6BLPDVdqQpvBnpqhs3PD1p5QjP7jEVU8I_=
pMgMEG4pclENHB8QJCV_Y9IvzyA5OvqFSKlv-kX1nlA/4p9/cWu6Vw-fS9uxYZQP8S1DCQ/h7/h=
001.4BEYj4odaYyTbmiiWzsN-I44d6SR52N6SnuzqIQykdo" style=3D"text-decoration:n=
one;"><table align=3D"center" width=3D"100%" cellpadding=3D"0" cellspacing=
=3D"0" border=3D"0" role=3D"none" style=3D"max-width:520px;margin:0 auto;">=
<tr><td class=3D"p" width=3D"100%" style=3D"padding:2px;border:none;"><tabl=
e width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" role=3D"n=
one"><tr><td align=3D"center" valign=3D"top" style=3D"width:100%;"><div sty=
le=3D"max-height:0;position:relative;opacity:0.999;width:100%;mso-hide:all;=
"><div style=3D"display:inline-block;width:100%;padding-top:25%;"><img widt=
h=3D"20%" height=3D"auto" loading=3D"lazy" alt=3D"" style=3D"border:0;" src=
=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,=
onerror=3Dredirect,quality=3D80/static_assets/youtube_play_icon.png"/></div=
></div><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.c7hxkLglEX1L7ZEwl=
UYX2lkvWProgBjJHHK2YR78mQ1RKuclGckH01dQB0GI54hxpfFgQ228Jvmx8nETq91h3Y26U9Br=
jcAB8nMKgCcNWKuatJ-IS2sOD3JjwcNF8xZp4umJdoL8C_naN2shNcD3vvzoUeWC5Je2KKEF7DX=
M5Ut917bqsGFBAeA44MbVurUW27mFjl72OgzRvlu4mtmx_z35NY-13bJSv0_nLJgykl5SAmigoA=
6esTUQ4umM4rOmXb-NerU6ZnbLkD8Oh76yvdALnNimgrYU-0xkWeGyTriOsdzKLgRxLeieNxPBH=
_MIGrYmz3wCv0uPFMiop13fug/4p9/cWu6Vw-fS9uxYZQP8S1DCQ/h8/h001.K8WZ2RDS4z0yRS=
Q2bmHsaxmJbxLLI2Gx_k5ojUULVVU" style=3D"text-decoration:none;"><img src=3D"=
https://i.ytimg.com/vi/GkPZP2NADYg/maxresdefault.jpg" width=3D"480" height=
=3D"auto" loading=3D"lazy" alt=3D"YouTube video by sparklingwater" style=3D=
"display:block;height:auto;border:0;outline:none;text-decoration:none;backg=
round-color:#000000;width:100%;"/></a></td></tr><tr><td><p style=3D"font-si=
ze:12px;font-weight:500;font-style:italic;font-family:Helvetica, Calibri, s=
ans-serif;color: #686a6d; padding-top:0 !important;padding-bottom:6px !impo=
rtant; padding-left:4px !important;"> MailChimp Ad - Serial Season 1 </p></=
td></tr></table></td></tr></table></a></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"color:black;font-s=
ize:12pt;">It was awkward, a little funny, only 20-seconds long . . . and i=
t struck a nerve. People started repeating it and talking about it and reme=
mbering it.</span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"><span style=3D"color:black;font-size:12pt;">Mail=
chimp, this steady, under-the-radar tool, suddenly had a moment in the zeit=
geist.</span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"pad=
ding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-=
height-alt:150.0%;"><span style=3D"color:black;font-size:12pt;">Business gr=
ow in all sorts of ways. Good planning, hard work, and timing all play a pa=
rt. Starting small and thinking big plays a part. And yes, luck also plays =
a part.</span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"pa=
dding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line=
-height-alt:150.0%;"><span style=3D"color:black;font-size:12pt;">For Ben an=
d Dan, that was all true. Seven years later, in 2021, Intuit bought Mailchi=
mp for $21 billion.</span></p></td></tr><tr><td class=3D"dd" align=3D"left"=
 valign=3D"top" style=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px;te=
xt-align:left;"><h2 style=3D"color:#2A2A2A;font-weight:Bold;mso-line-height=
-alt:150.0%;"><span style=3D"color:black;font-size:13.5pt;">P.S.</span></h2=
></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;te=
xt-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0=
%;"><span style=3D"color:black;font-size:12pt;">I had a very small version =
of this happen this week.</span></p></td></tr><tr><td class=3D"dd" align=3D=
"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p=
 style=3D"mso-line-height-alt:150.0%;"><span style=3D"color:black;font-size=
:12pt;">After recently presenting a free SCORE webinar on </span><span styl=
e=3D"color:black;font-size:12pt;"><i>How to Launch a Newsletter </i></span>=
<span style=3D"color:black;font-size:12pt;">(see =E2=80=9CSteal This Strate=
gy=E2=80=9D below), I put together a simple guide on the easier-than-you-th=
ink process. Nothing fancy. Just the specific process for starting your own=
 newsletter, step by step, =E2=80=9Cin under an hour, and for free.=E2=80=
=9D</span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"paddin=
g:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-hei=
ght-alt:150.0%;"><span style=3D"color:black;font-size:12pt;">I priced it to=
 move ($17) because I truly believe newsletters like this one are the best,=
 cheapest, easiest way to launch a profitable business right now.</span></p=
></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;te=
xt-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0=
%;"><span style=3D"color:black;font-size:12pt;">And I sent it out.</span></=
p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;t=
ext-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.=
0%;"><span style=3D"color:black;font-size:12pt;">Lots of you bought it (tha=
nk you!). Three emails, a couple of hours, and as I am writing this, it has=
 already topped over $1,000 in sales. For a $17 product. (</span><span styl=
e=3D"color:black;font-size:12pt;"><b>And btw, I would be remiss as an entre=
preneur if I didn=E2=80=99t say that tonight is the last night you can get =
it because I will be taking it down and evaluating the results and next ste=
ps. But you can still </b></span><span style=3D"color:black;font-size:12pt;=
"><b><span style=3D"text-decoration:underline;"><a class=3D"link" href=3D"h=
ttps://link.mail.beehiiv.com/ss/c/u001.DhFJITpXxuogLJQrU5hlatLC4lBv2jJP8a0o=
p-yvdmchHDdMb7AMe1tgZmgjG4ZDJatiq38NBrdN4bxM5cQIy3afrsku9E_t5H0QfRVhw7bD2uO=
Okcayq-vAZCLlBAzw_onEAnZvrAaVdbrHpMkw59mNr-pS48dRNHTw525TWeoLVUoTrGybymEHG_=
0gR25-3grxbf1RUDw3WVLMwySasgyI8AJuq1JghksDNZdNml0s3mbXE6kbo-5AvnAkd1ntiCovI=
3hnkHndqmi-ebmGDZS5CzV84iIWReGDh5UklEgw9ekyrJQNXUhcjuTScMkjhvhRAEZm96Kj4BkA=
lzWtMZIwK5ZB1rYxWn0NAEfLBbJgPeakQAzHNUR13aAyJZvk/4p9/cWu6Vw-fS9uxYZQP8S1DCQ=
/h9/h001.Y5mxBZxxwz6yi_iNNJNO99RLudsyad6R9RTSegDESYA" target=3D"_blank" rel=
=3D"noopener noreferrer nofollow"><span>get it tonight here</span></a></spa=
n></b></span><span style=3D"color:black;font-size:12pt;"><b><a class=3D"lin=
k" href=3D"https://link.mail.beehiiv.com/ss/c/u001.DhFJITpXxuogLJQrU5hlatLC=
4lBv2jJP8a0op-yvdmchHDdMb7AMe1tgZmgjG4ZDJatiq38NBrdN4bxM5cQIy3afrsku9E_t5H0=
QfRVhw7bD2uOOkcayq-vAZCLlBAzw_onEAnZvrAaVdbrHpMkw59mNr-pS48dRNHTw525TWeoLVU=
oTrGybymEHG_0gR25-3grxbf1RUDw3WVLMwySasgyI8AJuq1JghksDNZdNml0s3mbXE6kbo-5Av=
nAkd1ntiCovI3hnkHndqmi-ebmGDZS5CzV84iIWReGDh5UklEgyylS66Bzdr5IY5OdrBD_L2YvZ=
YtsYD3vMYDs2tBiMVHa3wV5r0FDVlwATOra81D4EEkocASpxR4crAw1F0yxl/4p9/cWu6Vw-fS9=
uxYZQP8S1DCQ/h10/h001.ffzW7jJ8otbYxXt5N8OC87Zrah208Uf7c4CBD273hVE" target=
=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>.</span></a></b></sp=
an><span style=3D"color:black;font-size:12pt;"><b>)</b></span></p></td></tr=
><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:l=
eft;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span =
style=3D"color:black;font-size:12pt;">No, of course that=E2=80=99s is not l=
ife-changing money. But it is real and more importantly, it is a signal. Ne=
wsletters work. Trying something new works. Indeed, this is how things tend=
 to start. </span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"><span style=3D"color:black;font-size:12pt;">Litt=
le things beget big things.</span></p></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"color:black;font-s=
ize:12pt;">Just ask Ben and Dan.</span></p></td></tr></table></td></tr></ta=
ble></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px=
;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:15=
0.0%;"></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0=
px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height=
-alt:150.0%;"></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"pa=
dding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line=
-height-alt:150.0%;"></p></td></tr><tr><td align=3D"center" valign=3D"top" =
style=3D"font-size:0px;line-height:0px;padding:30px 0px 30px;" class=3D"dd"=
><table class=3D"j" role=3D"none" width=3D"90%" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></=
td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-=
align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"=
></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15p=
x;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:1=
50.0%;"></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:=
0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-heigh=
t-alt:150.0%;"></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"p=
adding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-lin=
e-height-alt:150.0%;"></p></td></tr><tr><td><table role=3D"none" width=3D"1=
00%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D""><tr><td bg=
color=3D"transparent" style=3D"background-color:transparent;border-color:#0=
30712;border-radius:2px;border-style:solid;border-width:2px;padding:0.0px 0=
.0px 0.0px 0.0px;"><table role=3D"none" width=3D"100%" border=3D"0" cellspa=
cing=3D"0" cellpadding=3D"0"><tr><td class=3D"dd" align=3D"left" valign=3D"=
top" style=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-align:le=
ft;"><h2 style=3D"color:#2A2A2A;font-weight:Bold;mso-line-height-alt:150.0%=
;">The Takeaway</h2></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"=
padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-li=
ne-height-alt:150.0%;"> Ben and Dan didn=E2=80=99t start out tryig to creat=
e a billion dollar business. They just wanted to solve a problem for their =
customers. And they sure never thought that taking a flier on Serial would =
change their lives, but it did. </p></td></tr><tr><td class=3D"dd" align=3D=
"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p=
 style=3D"mso-line-height-alt:150.0%;"> All of which goes to show you that =
part of being an entrepreneur is simply throwing stuff against the wall to =
see what sticks. </p></td></tr></table></td></tr></table></td></tr><tr><td =
class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-=
break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"></p></td></tr><=
tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:lef=
t;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"></p></td=
></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-al=
ign:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><=
/p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"font-size:0px=
;line-height:0px;padding:30px 0px 30px;" class=3D"dd"><table class=3D"j" ro=
le=3D"none" width=3D"90%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" =
align=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"></p></td></tr><tr><t=
d class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wor=
d-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"></p></td></tr=
><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:l=
eft;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"></p></=
td></tr><tr><td><table role=3D"none" width=3D"100%" border=3D"0" cellspacin=
g=3D"0" cellpadding=3D"0" style=3D""><tr><td bgcolor=3D"transparent" style=
=3D"background-color:transparent;border-color:#1718ce;border-radius:2px;bor=
der-style:solid;border-width:2px;padding:0.0px 0.0px 0.0px 0.0px;"><table r=
ole=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0=
"><tr><td class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A=
;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style=3D"color:#2A=
2A2A;font-weight:Bold;mso-line-height-alt:150.0%;">Steal This Strategy</h2>=
</td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;tex=
t-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%=
;"> =F0=9F=93=AC <a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss=
/c/u001.jbvFEx3R8xsl12kvvu9Xjdl_O1j3iiv6HKPSbhBqDbtw7_5eSqw1DzYzoT79Vmm_eWw=
2LjDh0US4MpL2BWEiuHrcyiKb1OHWwi6p5ReLr2j3pR-CExuqHZ_zz9FPRuATkNc-IQGjWAlPro=
_tErq4YI1ORh6NgtBjceF2qtyxb8RuqjSaWxnfhhL8vCuaiIJli9NLfGVVcE54dPHc-Od6kTD2w=
O5M-9y1zdRl6-2Sf3xnjY7-TbnaBYQH5A_dn5T_2dLX0rDnfDzkGWL7664aIBkvj8vqyUQJEBWQ=
Iet6lCk/4p9/cWu6Vw-fS9uxYZQP8S1DCQ/h11/h001.tzVEBvnBW6S6y6_oqRb6MjlcExMhft3=
y07gZQQZrwsY" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>=
<b>Mailchimp</b></span></a><b>: Try the tool that made it all work</b>. Thi=
s is exactly what they built. Simple email. Done well. You don=E2=80=99t ne=
ed fancy. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"paddin=
g:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-hei=
ght-alt:150.0%;"> =F0=9F=93=96=C2=A0<b><a class=3D"link" href=3D"https://li=
nk.mail.beehiiv.com/ss/c/u001.c7hxkLglEX1L7ZEwlUYX2htcRZOkXN2Y3caS--Ho6-40f=
kaybUuwN4i3Pb0uudUhN18R2j2GquOFdshaknhRe68vWpqB6MnkwcXUWd68Mfsy1c6UBJpScxGv=
ZqAmPMytZfn97qpfcXepTaFE_WVRwKSBEN2UJqaqpL-lTIGgwdqc0cFDXH8OpXBHx8pQGvkUBh9=
SQIxLggy8Nw1LhF1cL2h82PikDKoIgBUwoTfocCxKb4_LHsEv07pefKBW7Gae3WGDUMWkS3hZor=
mh3cA0iyPvv8-CdeVZExvXKiCc4PIXgicg2fy6-pIA60mns36k/4p9/cWu6Vw-fS9uxYZQP8S1D=
CQ/h12/h001.Rb22gcEIU1uO4COdTqRw1nFainGSIUqBrtw-DSh5wFU" target=3D"_blank" =
rel=3D"noopener noreferrer nofollow"><span>Guerrilla Marketing</span></a></=
b>: <b>Learn the original playbook for scrappy growth</b>. Old school, yes.=
 Still one of the smartest books ever written about doing more with less. <=
/p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;=
text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150=
.0%;"> =F0=9F=92=A1=C2=A0<a class=3D"link" href=3D"https://link.mail.beehii=
v.com/ss/c/u001.DhFJITpXxuogLJQrU5hlatLC4lBv2jJP8a0op-yvdmchHDdMb7AMe1tgZmg=
jG4ZDJatiq38NBrdN4bxM5cQIy3afrsku9E_t5H0QfRVhw7bD2uOOkcayq-vAZCLlBAzw_onEAn=
ZvrAaVdbrHpMkw59mNr-pS48dRNHTw525TWeoLVUoTrGybymEHG_0gR25-3grxbf1RUDw3WVLMw=
ySasgyI8AJuq1JghksDNZdNml0s3mbXE6kbo-5AvnAkd1ntiCovI3hnkHndqmi-ebmGDZS5CzV8=
4iIWReGDh5UklEgw9ekyrJQNXUhcjuTScMkjyrA33HPRuMjog20-nZO_aUZfur7BZbqf4Uplphw=
kqIY5yPTnhsPGZPUaLlHSKNFP/4p9/cWu6Vw-fS9uxYZQP8S1DCQ/h13/h001.mCb7Y5ADgpJ7W=
Fy1QEW8ksyVAc74XMNSTGE57q4NH4k" target=3D"_blank" rel=3D"noopener noreferre=
r nofollow"><span><b>Start Your Own Newsletter in Under 60 Minutes, For Fre=
e, and Make $$$ Day One</b></span></a><b>:</b> This is the same guide that =
just crossed $1,000 this week. Nothing theoretical. Just the process. $17. =
Today only. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padd=
ing:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-h=
eight-alt:150.0%;"> . </p></td></tr></table></td></tr></table></td></tr><tr=
><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;=
word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"></p></td><=
/tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-alig=
n:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"></p=
></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;te=
xt-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0=
%;"></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px =
15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-al=
t:150.0%;"></p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"f=
ont-size:0px;line-height:0px;padding:30px 0px 30px;" class=3D"dd"><table cl=
ass=3D"j" role=3D"none" width=3D"90%" border=3D"0" cellspacing=3D"0" cellpa=
dding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><t=
r><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left=
;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"></p></td>=
</tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-ali=
gn:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"></=
p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;t=
ext-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.=
0%;"></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px=
 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-a=
lt:150.0%;"></p></td></tr><tr><td><table role=3D"none" width=3D"100%" borde=
r=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D""><tr><td height=3D"10=
.0px" style=3D"line-height:1px;font-size:1px;height:10.0px;"> &nbsp; </td><=
/tr><tr><td><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0"><tr><td width=3D"10.0px" style=3D"line-height:1px;fon=
t-size:1px;width:10.0px;"> &nbsp; </td><td bgcolor=3D"#efefef" style=3D"bac=
kground-color:#efefef;border-color:#030712;border-radius:5px;border-style:s=
olid;border-width:2px;padding:10.0px 10.0px 10.0px 10.0px;"><table role=3D"=
none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tr><=
td class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-w=
eight:Bold;padding:0px 15px;text-align:left;"><h3 style=3D"color:#2A2A2A;fo=
nt-weight:Bold;mso-line-height-alt:125.0%;"><span style=3D"color:#030712;">=
About Steve </span></h3></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"><span style=3D"color:rgb(45, 45, 45);font-family=
:Helvetica, Arial, sans-serif;font-size:16px;">Steve Strauss is the best-se=
lling author of </span><span style=3D"color:inherit;"><span style=3D"text-d=
ecoration:underline;"><i><a class=3D"link" href=3D"https://link.mail.beehii=
v.com/ss/c/u001.c7hxkLglEX1L7ZEwlUYX2gRarplBCrDBT0BZdCHdZJ3Iedv9HhZ2KXLyBcT=
xye25SXf2ecCm-_6YLPUrn5DLGKJqJ6vW4qUx-em7k0-UxX_waMK2rVPvQW2Sch2gGTHndFyAqZ=
iVOcqok3Sf2UxmS3AS2NJ7k2n9AzAs6CfAwKnb4FFGzEdRbZ5TJ0yF7AW9DtW9ZynDbLKlMRqHM=
TZBneuM3Oryz-W4NkQ8G6i2ik6PhQxStX28yGjYC24lqUEIwEyd48TfExK8uZcBjeyeXxzfAskQ=
NmoVP-y5Vw3V1KsJAi51nTRm1A1xYjl3TYjDUm0PUKDa3vjIFIHvEKZ1XKJseyBy9gGJ6CwVHV7=
eGi4A9fwZL5rFq-TKqSNz_P_Ioy-UYNXfDyDeWlKJQHpOCw/4p9/cWu6Vw-fS9uxYZQP8S1DCQ/=
h14/h001.5D31BYtPdzXef84l4s0sezfeEnjgCm1Sntv-6ac0nIU" target=3D"_blank" rel=
=3D"noopener noreferrer nofollow" style=3D"text-decoration-color: rgb(0, 13=
7, 210);"><span style=3D"color: rgb(0, 137, 210);">The Small Business Bible=
</span></a></i></span></span><span style=3D"color:rgb(45, 45, 45);font-fami=
ly:Helvetica, Arial, sans-serif;font-size:16px;"> (and 17 other books), Inc=
.=E2=80=99s </span><span style=3D"color:inherit;"><span style=3D"text-decor=
ation:underline;"><a class=3D"link" href=3D"https://link.mail.beehiiv.com/s=
s/c/u001.c7hxkLglEX1L7ZEwlUYX2h42pZVDaH9M01ZLhHV0puCyxh-m2ukN9Lk17UEOtEcbBU=
8-7qZ6Cv8nBRXP-psjPAm_eCJJN5vUq5AR8wuwKo6TLJSuTM5Bh2eJIIBZsnDplLhK-7BK3vyRs=
v4JOXY4UvVwmIQtpUr3bQtNd0f1FwbVs9098WVTnV0lT7-mBvPCtBDB_St2AU7El1o_NmW--gqq=
QGxv2VedgrlKBE7Ot51hEpRay9Oq31eOObiuB7Q74BhZHrIi3PHT2RXmMFSaDfASsXtRXPw3Vy-=
ZVgsyC0Dx-QlsHAblTyI2ras0GWBi/4p9/cWu6Vw-fS9uxYZQP8S1DCQ/h15/h001.rzXYRoY6G=
2jCHx1qSB9IfbLZp1vyUhbycyFZvtRUPL8" target=3D"_blank" rel=3D"noopener noref=
errer nofollow" style=3D"text-decoration-color: rgb(0, 137, 210);"><span st=
yle=3D"color: rgb(0, 137, 210);">small business columnist</span></a></span>=
</span><span style=3D"color:rgb(45, 45, 45);font-family:Helvetica, Arial, s=
ans-serif;font-size:16px;">, a lawyer (non-practicing), and an entrepreneur=
. He sold his last venture, </span><span style=3D"color:inherit;"><span sty=
le=3D"text-decoration:underline;"><a class=3D"link" href=3D"https://link.ma=
il.beehiiv.com/ss/c/u001.tBozvt48i20f3RJB10Iwp40lye1ECiU83qCu4N48n5olSqyd4t=
9i7DJNNBgugeK3Jsa6UsMbQf8AlbCjWKKSWHFhZB6JWWPY-76pROcenJZ6FSdJXlFziebQLJFLP=
yQrxW3_61fvtSjD3B8RFer_XFQNB5aWcdKz1a6qw_Ln6g-u7AevIjTeMGLWdJCK5iLun5FF8unp=
fmOJq4YE-CIQgtYiBRy2OBA6avMLCXvs4W2FTH3faUb2giT5INq18mPGLZ9Nol0a2O_n6pSNKrC=
fHkMQZ0PbsLp0PiG7S7c30UftC7P3t6cj7dWCCSzhBq_S/4p9/cWu6Vw-fS9uxYZQP8S1DCQ/h1=
6/h001.lL67JfU6cNQOhpMz65Db1QHDu__jfQb6DjAcgr_XPrc" target=3D"_blank" rel=
=3D"noopener noreferrer nofollow"><span>TheSelfEmployed.com</span></a></spa=
n></span><span style=3D"color:rgb(45, 45, 45);font-family:Helvetica, Arial,=
 sans-serif;font-size:16px;"> to Mark Cuban & Zen Business. Need a ghostwri=
ter or a newsletter for your business? </span><span style=3D"background-col=
or:#f5eb09;"><span style=3D"color:rgb(45, 45, 45);font-family:Helvetica, Ar=
ial, sans-serif;font-size:16px;"><span style=3D"text-decoration:underline;"=
><a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.oziVYw2F=
XFRk-uSJCXuo1DIacABIrY6Kj-7XpKsf1ugn-tOGbYkSFL_b5q2B2yIlqGj9xLGZr9qBW129pNI=
9RUWLN4FVmltOhYput978HDnIHUxoB0EUZoB7N8vmaLdHZDyJ1wM92sa9Gm1n3y_unl7c3k-orV=
-AHXKTZYv4mSb1FjbQPWAqS-AkxqxBz7nd_y5UuaadhIGHZSUkhZhCB4W7pdrTIIVKJ3QCxq7Iu=
RxrEtYMiaz0rWkaUWswK0-dmxdNnhvwpCFhbVKyNW6nAJKB6QvBwhqOmN-yRgoVZ-W20QP-sAXL=
Wufu6EhyK03E/4p9/cWu6Vw-fS9uxYZQP8S1DCQ/h17/h001._b9hBZOG2Lm-kxRVyjSpmjYa_n=
lFsAyqYJdY9-AtGdM" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><=
span>Contact Steve!</span></a></span></span></span></p></td></tr></table></=
td><td width=3D"10.0px" style=3D"line-height:1px;font-size:1px;width:10.0px=
;"> &nbsp; </td></tr></table></td></tr><tr><td height=3D"10.0px" style=3D"l=
ine-height:1px;font-size:1px;height:10.0px;"> &nbsp; </td></tr></table></td=
></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-al=
ign:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><=
/p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;=
text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150=
.0%;"></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0p=
x 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-=
alt:150.0%;"></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"pad=
ding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-=
height-alt:150.0%;"></p></td></tr><tr><td align=3D"center" valign=3D"top" s=
tyle=3D"font-size:0px;line-height:0px;padding:30px 0px 30px;" class=3D"dd">=
<table class=3D"j" role=3D"none" width=3D"90%" border=3D"0" cellspacing=3D"=
0" cellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></t=
d></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-a=
lign:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;">=
</p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px=
;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:15=
0.0%;"></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0=
px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height=
-alt:150.0%;"></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"pa=
dding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line=
-height-alt:150.0%;"></p></td></tr><tr><td align=3D"center" valign=3D"top" =
style=3D"padding:12px 19px 12px 19px;" class=3D"dd"><table role=3D"none" wi=
dth=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"cent=
er" class=3D"d" style=3D"background-color:#f9fafb;border-color:#00b332;bord=
er-radius:10px 10px 10px 10px;border-style:solid;border-width:1px 1px 1px 1=
px;"><tr><td align=3D"center" valign=3D"top" style=3D"padding:19px 19px 19p=
x 19px;" class=3D"dd"><table role=3D"none" width=3D"100%" border=3D"0" cell=
spacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=3D"left" val=
ign=3D"top" class=3D"i"><p style=3D"color:#222222;font-weight:normal;margin=
:0px;text-align:left;"><b>=E2=80=9CBe bold! For boldness has genius, magic,=
 and power in it.=E2=80=9D </b></p></td></tr><tr><td height=3D"12" style=3D=
"line-height:1px;font-size:1px;height:12;">&nbsp;</td></tr><tr><td align=3D=
"left" valign=3D"top" class=3D"h" style=3D"color:#595959;font-family:'Helve=
tica',Arial,sans-serif;font-size:14px;font-weight:normal;padding-bottom:12p=
x;padding-top:12px;"><b>- Goethe</b></td></tr></table></td></tr></table></t=
d></tr></table></td></tr></table></td></tr><tr><td align=3D"center" valign=
=3D"top"><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0"=
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nter" valign=3D"top" bgcolor=3D"#ffffff" style=3D"padding:0px 0px 0px 0px;b=
order-style:solid;border-width: 0px 0px 0px 0px;border-color: #FFFFFF;borde=
r-bottom-left-radius:10px;border-bottom-right-radius:10px;"><table role=3D"=
none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=
=3D"center"><tr><td align=3D"center" valign=3D"top" bgcolor=3D"#0089d2" sty=
le=3D"padding:12px"><table role=3D"none" width=3D"100%" border=3D"0" cellsp=
acing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td><span style=3D"paddi=
ng-left:1px;"></span></td><td align=3D"center" valign=3D"middle" width=3D"7=
5" style=3D"width:75px;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001=
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to,onerror=3Dredirect,quality=3D80/static_assets/tiktok_light.png"/></a></t=
d><td align=3D"center" valign=3D"middle" width=3D"75" style=3D"width:75px;"=
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-Y97KK7EazMlRGldqOtw4bVP8JLq0fV069iwP2Bqo0gAnwhKd5MKgNfMb6yfmRmRo8SxGgBAscL=
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own,format=3Dauto,onerror=3Dredirect,quality=3D80/static_assets/linkedin_li=
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