Envelope-to: alvarochf@traceseis.com
Delivery-date: Fri, 27 Mar 2026 09:51:49 -0600
Date: Fri, 27 Mar 2026 08:51:38 -0700
From: John Driscoll <john@nakeddev.com>
Reply-To: john@nakeddev.com
To: alvarochf@traceseis.com
Message-ID: <1774626691372.2c6bcae6-20df-456e-acdd-104d4017d0eb@bf03.hubspotemail.net>
Subject: Mistake #1 Founders Are Making with AI Apps
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Now that the dust is starting to settle on this new world of AI development=
 =E2=80=94 vibe coding, AI builders, whatever you want to call it =E2=80=94=
 I can honestly say I=E2=80=99ve never been more excited about what=E2=80=
=99s possible.

Hey Alvaro,

Now that the dust is starting to settle on this new world of AI development=
 =E2=80=94 vibe coding, AI builders, whatever you want to call it =E2=80=94=
 I can honestly say I=E2=80=99ve never been more excited about what=E2=80=
=99s possible.

For the first time, founders can go from idea to product in 30=E2=80=9360 d=
ays and actually become a real threat in the market.

That=E2=80=99s incredible.

I=E2=80=99m personally building again because the effort-to-output ratio ha=
s completely changed.

But=E2=80=A6

I=E2=80=99m also seeing a major problem emerge.

So I=E2=80=99m breaking this into a short series:

The 3 Mistakes Most Founders Are Making with AI Builds

Mistake #1: Bad Design Is Killing Good Ideas

I=E2=80=99m seeing more apps than ever before.

Which is amazing.

But I=E2=80=99m also seeing some of the worst designed products I=E2=80=99v=
e ever seen.

And it=E2=80=99s proving something very clearly:

AI in the hands of a professional is powerful.

AI in the hands of someone without fundamentals=E2=80=A6 exposes the gap.

Let me put it this way=E2=80=94

I drive a car.

That doesn=E2=80=99t mean I can build a Range Rover.

Great products don=E2=80=99t come from just listing features into an LLM an=
d hitting enter.

They come from:

-

balance

-

hierarchy

-

flow

-

usability

-

emotional response

Good design builds trust.

Great design converts users.

And most users won=E2=80=99t be able to explain why they like something=E2=
=80=A6

They=E2=80=99ll just feel it.

Or they=E2=80=99ll bounce.

Here=E2=80=99s the hard truth:

You might love your product.

But your users might not.

And if the design doesn=E2=80=99t feel right, they won=E2=80=99t stick arou=
nd long enough to find out how good your idea actually is.

AI will get there eventually.

But right now?

It=E2=80=99s not even close to replacing real product design.

If you=E2=80=99re building =E2=80=94 or already built =E2=80=94 and somethi=
ng feels off=E2=80=A6

It=E2=80=99s probably not your idea.

It=E2=80=99s how it=E2=80=99s being experienced.

If you want help fixing that, you might be a fit for our AI App Accelerator=
.

Book a call here:

https://d57mxr04.na1.hubspotlinks.com/Ctc/UD+113/d57mxr04/VVJCr88q3lBcW42n2=
qH2RqMdsW8BHpjy5M7MHtN1CRs-q3pyd0W8wLKSR6lZ3lhW1PMScK6R8y8yW53Tpw92fD9-GW34=
Wj9V2nl4fhW97Qdd-7s55whW5fTHxJ8FM0BcW60FRKb29SmXfN6K4nP8k5lH7N3Nym5w9hVr5W2=
BnTzf4vVQkyW235Wkq3VkF3_N3d-Wjf9k79fW6SP0HR5rpq2_VzwFD43s3hKmW8c6yYq6cgXK_W=
5Bk8Y05QkyM2W3qP8qn7NgbmkVhsk_w5W8sB4N6cNM5-B9XThW28_Twz97c4-fW6QSlKl8l3248=
W9681VS61MBZmW7Z5CVP1z42kYW2v2yd_8vtlJZW68V-K62DZdNcW5zd1ty9lCVx4VS3S814xqp=
Z7W8F_y_G33dGXNW6QW8gx3bCvNRf5kvVFs04

Next email, I=E2=80=99ll break down Mistake #2 (this one is even more dange=
rous).

Sincerely,

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" lang=3D"en">Now that the dust is starting to settle on this new world of =
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nbsp;
</div>
   =20
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t-align:center; padding:10px 20px; font-size:0px">
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et/hub/43674467/hubfs/Naked%20Logo.png?width=3D200&amp;upscale=3Dtrue&amp;n=
ame=3DNaked%20Logo.png" style=3D"outline:none; text-decoration:none; max-wi=
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th:600px; margin:0 auto; background-color:#ffffff" bgcolor=3D"#ffffff">
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=3D"0" style=3D"width:600px">
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<div id=3D"column-1-0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#33475b; word-=
break:break-word; padding:20px 20px 10px"><div id=3D"hs_cos_wrapper_module-=
1-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d=
ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"h=
s_cos_wrapper_module-1-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget =
hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit;=
 line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-typ=
e=3D"rich_text"><p style=3D"font-size:15px; line-height:175%"><span style=
=3D"font-family: Lato, Tahoma, sans-serif;">Hey Alvaro,</span></p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Now that the dust is starting to settle on th=
is new world of AI development =E2=80=94 vibe coding, AI builders, whatever=
 you want to call it =E2=80=94 I can honestly say I=E2=80=99ve never been m=
ore excited about what=E2=80=99s possible.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">For the first time, founders can go from idea=
 to product in <strong>30=E2=80=9360 days</strong> and actually become a re=
al threat in the market.</p>
<p style=3D"line-height:175%">That=E2=80=99s incredible.</p>
<p style=3D"line-height:175%">I=E2=80=99m personally building again because=
 the <strong>effort-to-output ratio has completely changed</strong>.</p>
<p style=3D"line-height:175%">But=E2=80=A6</p>
<p style=3D"line-height:175%">I=E2=80=99m also seeing a major problem emerg=
e.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">So I=E2=80=99m breaking this into a short ser=
ies:</p>
<p style=3D"line-height:175%"><strong>The 3 Mistakes Most Founders Are Maki=
ng with AI Builds</strong></p>
<p style=3D"line-height:175%">&nbsp;</p>
<h2 style=3D"margin:0; line-height:175%; font-size:22px">Mistake #1: Bad De=
sign Is Killing Good Ideas</h2>
<p style=3D"line-height:175%">I=E2=80=99m seeing more apps than ever before=
.</p>
<p style=3D"line-height:175%">Which is amazing.</p>
<p style=3D"line-height:175%">But I=E2=80=99m also seeing some of the <stro=
ng>worst designed products I=E2=80=99ve ever seen</strong>.</p>
<p style=3D"line-height:175%">And it=E2=80=99s proving something very clear=
ly:</p>
<blockquote style=3D"line-height:175%">
<p style=3D"line-height:175%">AI in the hands of a professional is powerful=
.<br>AI in the hands of someone without fundamentals=E2=80=A6 exposes the g=
ap.</p>
</blockquote>
<p style=3D"line-height:175%">Let me put it this way=E2=80=94</p>
<p style=3D"line-height:175%">I drive a car.</p>
<p style=3D"line-height:175%">That doesn=E2=80=99t mean I can build a Range=
 Rover.</p>
<p style=3D"line-height:175%">Great products don=E2=80=99t come from just l=
isting features into an LLM and hitting enter.</p>
<p style=3D"line-height:175%">They come from:</p>
<ul style=3D"line-height:175%">
<li>
<p style=3D"line-height:175%">balance</p>
</li>
<li>
<p style=3D"line-height:175%">hierarchy</p>
</li>
<li>
<p style=3D"line-height:175%">flow</p>
</li>
<li>
<p style=3D"line-height:175%">usability</p>
</li>
<li>
<p style=3D"line-height:175%">emotional response</p>
</li>
</ul>
<p style=3D"line-height:175%">Good design builds trust.</p>
<p style=3D"line-height:175%">Great design converts users.</p>
<p style=3D"line-height:175%">And most users won=E2=80=99t be able to expla=
in <em>why</em> they like something=E2=80=A6</p>
<p style=3D"line-height:175%">They=E2=80=99ll just feel it.</p>
<p style=3D"line-height:175%">Or they=E2=80=99ll bounce.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Here=E2=80=99s the hard truth:</p>
<p style=3D"line-height:175%">You might love your product.</p>
<p style=3D"line-height:175%">But your users might not.</p>
<p style=3D"line-height:175%">And if the design doesn=E2=80=99t feel right,=
 they won=E2=80=99t stick around long enough to find out how good your idea=
 actually is.</p>
<p style=3D"line-height:175%">AI will get there eventually.</p>
<p style=3D"line-height:175%">But right now?</p>
<p style=3D"line-height:175%">It=E2=80=99s not even close to replacing real=
 product design.</p>
<p style=3D"line-height:175%">If you=E2=80=99re building =E2=80=94 or alrea=
dy built =E2=80=94 and something feels off=E2=80=A6</p>
<p style=3D"line-height:175%">It=E2=80=99s probably not your idea.</p>
<p style=3D"line-height:175%">It=E2=80=99s how it=E2=80=99s being experienc=
ed.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">If you want help fixing that, you might be a =
fit for our <span style=3D"text-decoration: underline;"><strong>AI App Acce=
lerator</strong></span>.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%"><span style=3D"text-decoration: underline;"><=
span style=3D"color: #e63888; text-decoration: underline;"><strong>Book a c=
all here:</strong></span></span></p>
<p style=3D"line-height:175%"><span style=3D"color: #e63888;"><strong>https=
://meetings.hubspot.com/john-driscoll/new-founder-app-discussion</strong></=
span></p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Next email, I=E2=80=99ll break down <strong>M=
istake #2</strong> (this one is even more dangerous).</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Sincerely,</p></div></div></td></tr></tbody><=
/table>
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        <img alt=3D"Signature" src=3D"https://hs-43674467.f.hubspotemail.ne=
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"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Lato, Tahoma, sans-serif; font-size:15px; color:#33475b; word-bre=
ak:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17084559=
315825" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_m=
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data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=
=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertica=
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or:#33475b; font-size:0; word-break:break-word">
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-family:Lato, Tahoma, sans-serif; color:#33475b; word-break:break-word; tex=
t-align:center; padding:10px 20px; font-size:0px">
        <a href=3D"https://d57mxr04.na1.hubspotlinks.com/Ctc/UD+113/d57mxr0=
4/VVJCr88q3lBcW42n2qH2RqMdsW8BHpjy5M7MHtN1CRs-K3qn9qW95jsWP6lZ3prW8TCScR4dt=
JT7W1Bd8858j60lyW4dr5Rd3cxdzmW9gky6J4LWH8nW95dQWn90d7l4W2RkyCV7jrKJtVc2mBK8=
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ly1L58pMPTW4Lg2Fz1P3hSZMKzc6cD6drsVpMfSs77bkK7V_M_1146MF45W2ljQbf2Mlc9Xf8Ts=
L3204" target=3D"_blank" style=3D"color:#00a4bd" data-hs-link-id=3D"0" data=
-hs-link-id-v2=3D"5D3o93dO">
        <img alt=3D"Badges + Awards for Email Footer-3" src=3D"https://hs-4=
3674467.f.hubspotemail.net/hub/43674467/hubfs/Badges%20+%20Awards%20for%20E=
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:none; border:none; max-width:100%; font-size:16px" width=3D"350" align=3D"=
middle">
        </a>
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Lato, Tahoma, sans-serif; font-size:15px; color:#33475b; word-bre=
ak:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17084558=
524154" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_m=
odule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"=
hs_cos_wrapper_module_17084558524154_" class=3D"hs_cos_wrapper hs_cos_wrapp=
er_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"rich_text"><p style=3D"font-size:15px; line-height:175%; tex=
t-align:center" align=3D"center">=F0=9F=91=87 First app startup? Follow Joh=
n Driscoll for more insider tips=F0=9F=91=87</p></div></div></td></tr></tbo=
dy></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Lato, Tahoma, sans-serif; font-size:15px; color:#33475b; word-bre=
ak:break-word; padding:0px 20px 10px"><div id=3D"hs_cos_wrapper_module-1-0-=
1" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module=
" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-=
hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"p=
resentation" align=3D"center" style=3D"width: auto; text-align: center; mar=
gin: 0 auto; " class=3D"hs_cos_wrapper_type_social_module">
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