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I=E2=80=99ve got a great story for you tonight about a woman who = didn=E2=80=99t have a business plan, didn=E2=80=99t have a fancy office, an= d didn=E2=80=99t even have a finished store. What she did have was a $4,000= loan and a serious case of "do or die" determination._ -------------------- In 1976, Anita Roddick was in a massive pinch.=20 Her husband was away on a two year trek across the Americas, and she needed= a way to support her two young daughters. So she decided to open a small s= hop in Brighton, England, selling natural skin care products with nothing b= ut a $4,000 loan and a heaping tablespoon of confidence. But she also had a problem that would have sent most entrepreneurs running = for the exit.=20 The only shop she could afford to rent was in a rough, saltwater-sprayed pa= rt of town. The walls were damp, with dark, moldy spots spreading everywher= e. She definitely didn=E2=80=99t have the budget for a professional renovat= ion, or high-end displays, or even a basic marketing campaign.=20 Worse, she was situated right between two funeral parlors. The neighbors ac= tually complained that the name =E2=80=9CThe Body Shop=E2=80=9D was in poor= taste. Ha! But Anita had to open in days, mold or no mold, or she was going to be out = of cash and out of options. ## The Pivot by Necessity Most people would have seen the mold as a disaster that required an expensi= ve contractor and months of delay.=20 Anita saw it as a design option. She went to the local hardware store and asked for the cheapest deep paint = they had. It turned out to be a dark, muddy green. She bought every can and= painted the entire shop dark, muddy green, floor to ceiling.=20 Why?=20 Because it was the only color dark enough to hide those persistent damp spo= ts and the mold on the walls. ## The Unexpected Breakthrough=20 Anita didn't have money for new bottles either. She literally could not aff= ord to buy new plastic bottles every time someone wanted a lotion. So she asked her customers to bring back their empty containers for a refil= l at a discount. People thought she was being a radical, visionary environm= entalist decades ahead of her time. In reality, she was just being scrappy.= =20 That ugly green paint would become the signature branding of a global empir= e that became The Body Shop. That =E2=80=9Cenvironmentalist"=E2=80=9C refi= ll policy became a movement. By the time she sold the company to L'Oreal in= 2006, The Body Shop was worth over a billion dollars. ## Rebirth As any entrepreneur knows, the road is not always a straight line up.=20 Just recently, The Body Shop hit a massive wall and fell into administratio= n (essentially bankruptcy in England.) But in a classic breakthrough twist,= new owners stepped in late last year to save it.=20 And damn if they aren=E2=80=99t doing so. They are currently stripping the = giant back to its original, lean roots and it's working. The Body Shop as = a digital store is alive and thriving (see below).=20 Turns out, my entrepreneurial friends, that starting as a scrappy startup c= an teach things to even a once-billion dollar brand. =20 ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 ---------- ## The Takeaway I see this with our tribe every day. We wait for the =E2=80=9Cperfect=E2=80= =9D website or the =E2=80=9Cperfect=E2=80=9D logo before we launch. Meanwhi= le, I=E2=80=99m sitting here with almost 25,000 of you because I decided to= just start writing, damp spots and all. If you are waiting for the =E2=80=9Cright=E2=80=9D time to start your proje= ct, remember Anita. Sometimes you just need to buy the cheap green paint an= d get to work. ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 ## How I Can Help You ---------- ### _**Launch Your Profitable Newsletter**_=20 The truth is, if you are building your business on social media, you are bu= ilding on rented land. One algorithm tweak and your reach vanishes. **A new= sletter and list is the only digital asset you truly own**; it=E2=80=99s a = direct, private line to your customers and colleagues that builds trust whi= le you sleep. Whether you want to drive sales, establish yourself as a thou= ght leader, or create a new revenue stream, a newsletter is the most powerf= ul tool in an entrepreneur=E2=80=99s toolkit today. Look - you are reading one now! But I also know the hurdle. Setting it up, finding your voice, and staying = consistent can be a grind. That=E2=80=99s where I come in. I offer both =E2= =80=9CDone-With-You=E2=80=9D and =E2=80=9CDone-For-You=E2=80=9D options to = help you skip the learning curve and immediately launch a high-impact publi= cation that actually converts.=20 If you=E2=80=99re ready to stop shouting into the void and start building a= real audience that generates real money, **[reach out to me here](mailto:s= strauss@mrallbiz.com)** and let=E2=80=99s get to work. ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 ---------- ## Steal This Strategy =F0=9F=A7=B4 **The Body Shop** =E2=80=93 See how the iconic brand is being = revitalized under new ownership as a digital-first ethical leader. [Visit t= he site here](https://www.thebodyshop.com/). =F0=9F=93=A7 **Beehiiv** =E2=80=93 This is the tool I used to grow "Notes t= o an Entrepreneur" to 25,000 readers. It=E2=80=99s built for creators who w= ant to own their audience. [Check it out here](https://www.beehiiv.com?via= =3DSteve-Strauss). =F0=9F=8E=A8 **Canva** =E2=80=93 The ultimate "shoestring" design tool. I u= se it for everything from LinkedIn headers to my newsletter graphics. [Try = it free here](https://www.canva.com/). =F0=9F=8E=99=EF=B8=8F **[Otter.ai](https://Otter.ai)** =E2=80=93 My favorit= e way to turn "walking thoughts" into written Notes without ever touching a= keyboard. [Grab it here](https://otter.ai/). ----------##=20 =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 =E2=80=9C**=E2=80=9CBe bold! For boldness has genius, magic, and power in i= t.=E2=80=9D **=E2=80=9C =E2=80=94 **- Goethe** =E2=80=94=E2=80=94=E2=80=94 You are reading a plain text version of this post. For the best experience,= copy and paste this link in your browser to view the post online: https://news.planetsmallbusiness.com/p/anita-roddick-was-broke-and-alone-th= en-she-found-the-antidote-in-a-muddy-green-can --1cfb07380a09ad35ffc02c9159d05b5235866d2c0848264dbe90f5b4c41a Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=utf-8 Mime-Version: 1.0 Anita Roddick Was Broke and Alone. Then She Found the "Antidote"= ; in a Muddy Green Can<= body class=3D"a" style=3D"margin:0px auto;padding:0px;word-wrap:normal;word= -spacing:normal;background-color:#FFFFFF;">
No bu= siness plan, no fancy office, no money ... no problem!  ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌
<= /table>

March 31, 2026   |   Read online

3D"=

Anita Roddick Was Broke and Alone. Then Sh= e Found the "Antidote" in a Muddy Green Can

No business pla= n, no fancy office, no money ... no problem!

3D"like"
 
3D"comment"
3D"share
 3D"share
 
3D"share
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3D""
=

=

<= td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo= rd-break:break-word;">

= <= /tr><= td align=3D"center" valign=3D"top" style=3D"font-size:0px;line-height:0px;p= adding:30px 0px 30px;" class=3D"dd">
=
 
  <= /tr>

Hi= gang! I=E2=80=99ve got a great story for you tonight about a woman who did= n=E2=80=99t have a business plan, didn=E2=80=99t have a fancy office, and d= idn=E2=80=99t even have a finished store. What she did have was a $4,000 lo= an and a serious case of "do or die" determination.

  
 

Her husband w= as away on a two year trek across the Americas, and she needed a way to sup= port her two young daughters. So she decided to open a small shop in Bright= on, England, selling natural skin care products with nothing but a $4,000 l= oan and a heaping tablespoon of confidence.

=

Most people w= ould have seen the mold as a disaster that required an expensive contractor= and months of delay.

<= td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo= rd-break:break-word;">

So she aske= d her customers to bring back their empty containers for a refill at a disc= ount. People thought she was being a radical, visionary environmentalist de= cades ahead of her time. In reality, she was just being scrappy.

<= /tr>= = <= tr>

In 1976, Anita Roddick was in a massive pinch.

But she also had a prob= lem that would have sent most entrepreneurs running for the exit.

T= he only shop she could afford to rent was in a rough, saltwater-sprayed par= t of town. The walls were damp, with dark, moldy spots spreading everywhere= . She definitely didn=E2=80=99t have the budget for a professional renovati= on, or high-end displays, or even a basic marketing campaign.

Worse= , she was situated right between two funeral parlors. The neighbors actuall= y complained that the name =E2=80=9CThe Body Shop=E2=80=9D was in poor tast= e. Ha!

But Anita had to open in days, mold or no mold, or she was g= oing to be out of cash and out of options.

The Pivot by Necessity

Anita saw it as a design option.

She = went to the local hardware store and asked for the cheapest deep paint they= had. It turned out to be a dark, muddy green. She bought every can and pai= nted the entire shop dark, muddy green, floor to ceiling.

Why?

=

Because it was the only color dark enough to hide those persistent damp= spots and the mold on the walls.

The Unexpected Breakthrough

Anita didn'= t have money for new bottles either. She literally could not afford to buy = new plastic bottles every time someone wanted a lotion.

Th= at ugly green paint would become the signature branding of a global empire = that became The Body Shop. That =E2=80=9Cenvironmentalist"=E2=80=9C re= fill policy became a movement. By the time she sold the company to L'Or= eal in 2006, The Body Shop was worth over a billion dollars.

Rebirth

As any ent= repreneur knows, the road is not always a straight line up.

Just re= cently, The Body Shop hit a massive wall and fell into administration (esse= ntially bankruptcy in England.) But in a classic breakthrough twist, new ow= ners stepped in late last year to save it.

And damn if they aren=E2= =80=99t doing so. They are currently stripping the giant back to its origin= al, lean roots and it's working. The Body Shop as a digital store is al= ive and thriving (see below).

Turns out, my entrepreneurial friends= , that starting as a scrappy startup can teach things to even a once-billio= n dollar brand.

 

=

=
The T= akeaway

I see this with our tribe every day. We wait for the =E2=80= =9Cperfect=E2=80=9D website or the =E2=80=9Cperfect=E2=80=9D logo before we= launch. Meanwhile, I=E2=80=99m sitting here with almost 25,000 of you beca= use I decided to just start writing, damp spots and all.

If you are= waiting for the =E2=80=9Cright=E2=80=9D time to start your project, rememb= er Anita. Sometimes you just need to buy the cheap green paint and get to w= ork.

 

<= /td>

How I Can Help You

=
 
<= /tr>
 

Launch Your P= rofitable Newsletter=C2=A0=

The truth is, if you are buil= ding your business on social media, you are building on rented land. One al= gorithm tweak and your reach vanishes. A newsletter and list is the only digital asset you truly own; it=E2=80=99s a direct, private line to y= our customers and colleagues that builds trust while you sleep. Whether you= want to drive sales, establish yourself as a thought leader, or create a n= ew revenue stream, a newsletter is the most powerful tool in an entrepreneu= r=E2=80=99s toolkit today.

Lo= ok - you are reading one now!

B= ut I also know the hurdle. Setting it up, finding your voice, and staying c= onsistent can be a grind. That=E2=80=99s where I come in. I offer both =E2= =80=9CDone-With-You=E2=80=9D and =E2=80=9CDone-For-You=E2=80=9D options to = help you skip the learning curve and immediately launch a high-impact publi= cation that actually converts.

If you=E2=80=99re ready to stop shouting into the void and start building = a real audience that generates real money, re= ach out to me here and= let=E2=80=99s get to work.

  
 

=

 

Steal This Stra= tegy

=F0=9F=A7=B4=C2=A0The Body Shop =E2=80=93 See how the i= conic brand is being revitalized under new ownership as a digital-first eth= ical leader. Visit the site here.

=F0=9F=93=A7=C2=A0Beehiiv =E2=80=93 This is the tool I used to = grow "Notes to an Entrepreneur" to 25,000 readers. It=E2=80=99s b= uilt for creators who want to own their audience. = Check it out here.

=F0=9F=8E=A8=C2=A0Canva =E2=80= =93 The ultimate "shoestring" design tool. I use it for everythin= g from LinkedIn headers to my newsletter graphics. Try it free here.

=F0=9F=8E=99=EF=B8=8F Otter.ai =E2= =80=93 My favorite way to turn "walking thoughts" into written No= tes without ever touching a keyboard. Grab it here.

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=E2=80=9CB= e bold! For boldness has genius, magic, and power in it.=E2=80=9D

<= /td>
 
- Goethe=
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3D"fb"= 3D"tw"3D"in"<= /td>
 

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