Return-Path: Delivered-To: alvarochf@traceseis.com Received: from cs510.bluehost.com by cs510.bluehost.com with LMTP id AEWcLRUP1WltagMAWiBQxw (envelope-from ) for ; Tue, 07 Apr 2026 08:05:09 -0600 Return-path: Envelope-to: alvarochf@traceseis.com Delivery-date: Tue, 07 Apr 2026 08:05:09 -0600 Received: from v515.v56f0a4e3.use4.send.mailgun.net ([161.38.193.15]:40908) by cs510.bluehost.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.98.2) (envelope-from ) id 1wA73F-000000016MP-13mT for alvarochf@traceseis.com; Tue, 07 Apr 2026 08:05:09 -0600 DKIM-Signature: a=rsa-sha256; v=1; c=relaxed/relaxed; d=cio49840.mail.hunter.io; q=dns/txt; s=mailo; t=1775570692; x=1775577892; h=Message-Id: List-Unsubscribe-Post: List-Unsubscribe: Reply-To: To: To: From: From: Subject: Subject: Content-Type: Mime-Version: Date: Sender; bh=UxX9G9nblvddv8Y2UsT8+TKVdMcKY4vFquskUhNR9wg=; b=BQ7D1e7uNtRYRY6GAzcpKSAqKuMoy8hnXKpJpCqWLaOREiqZ75z+UKYhoeSkj+ZL85OWHnam52Oc83FEIlu5mf7BWiMRYczyA+P7ALcI6Usr9hgoKE/YfIk1KhUGBfo37FmyB0n1qS7gEIO0Md/d5ZO5/C+a2GquAdoit6/XToY= X-Mailgun-Sid: WyI0NjVhZiIsImFsdmFyb2NoZkB0cmFjZXNlaXMuY29tIiwiODg2M2FjIl0= Received: by c845ff88f81b88cf0e15103657244ca1788b1f6001d38ce71773436592cbffd5 with HTTP id 69d50f0405bf5e60b70ed9db; Tue, 07 Apr 2026 14:04:52 GMT X-Mailgun-Sending-Ip: 161.38.193.15 Date: Tue, 07 Apr 2026 14:04:52 +0000 Mime-Version: 1.0 Content-Type: multipart/alternative; boundary="442c1025cfec581364ac3456a86229296a47134f2e9d9ef7f4ff09449e6d" Subject: Here's how to make good emails great in Hunter From: James from Hunter To: alvarochf@traceseis.com X-Mailgun-Dkim: true X-Mailgun-Native-Send: true X-Mailgun-Track-Clicks: false X-Mailgun-Track-Opens: false Reply-To: James from Hunter X-Mailer: Customer.io (dgTJmwULANGI7APPiOwDAZ1oP8Gs08W4IMmmFF_x3A==; +https://whatis.customeriomail.com) X-Report-Abuse-To: badactor@customer.io List-Unsubscribe: , List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Mailgun-Variables: {"email_id": "dgTJmwULANGI7APPiOwDAZ1oP8Gs08W4IMmmFF_x3A=="} Message-Id: <20260407140452.83146a454b222691@cio49840.mail.hunter.io> X-Spam-Status: No, score=3.1 X-Spam-Score: 31 X-Spam-Bar: +++ X-Spam-Flag: NO --442c1025cfec581364ac3456a86229296a47134f2e9d9ef7f4ff09449e6d Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset="utf-8" Food for thought on what to A/B test =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80= =8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2= =A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2= =80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C = =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 = =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80= =8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2= =A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2= =80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C = =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 = =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80= =8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2= =A0 =E2=80=8A =E2=80=8A meet the new email AB testing feature in Hunter ( https://hunter.io/campaig= ns?utm_campaign=3DProduct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+20= 26&utm_content=3DAB+testing+email+three+launch+-+free+users&utm_medium=3Dem= ail_action&utm_source=3Dcustomer.io ) ******************************** 4 ideas on how you can make good emails great in Hunter ******************************** Make good emails great in Hunter ( https://hunter.io/pricing?utm_campaign= =3DProduct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_content= =3DAB+testing+email+three+launch+-+free+users&utm_medium=3Demail_action&utm= _source=3Dcustomer.io#:~:text=3DUnlimited-,Sequences,-Hunter%27s%20email%20= outreach ) With sequences of less than 100 recipients generating 158% more replies tha= n larger lists, there are endless ways to test.*=C2=A0 Today, I'm sharing four ideas to run in Sequences this week. Subject lines When you test your subject lines, you=E2=80=99re figuring out what will get= attention. But, whatever subject line you use, ensure you follow that up i= n the body of your email.=C2=A0 And remember, you=E2=80=99ll need open tracking switched on! * Question vs. statement in your subject line Variant A: Struggling to fill your pipeline this quarter? Variant B: How [Company] adds 20 verified leads a week Variant A creates curiosity through recognizing your lead=E2=80=99s pain. V= ariant B offers proof that you can solve their problems. * Short vs. specific subject line Variant A: Quick question Variant B: One thing that could improve your reply rate Variant A is often overplayed, but a good candidate to test against. Varian= t B feels relevant and enables you to be specific in the email body. Email body - opening line When you test your opening line, you=E2=80=99re trying to hook the reader. = It should flow from the subject line and lead into your ask.=C2=A0 * Pain-first vs. proof-first opener Variant A: Most outreach fails before it's read. That=E2=80=99s because the= email never lands in the inbox. It all starts with understanding email del= iverability. I can tell you why, and how to change that without hiring an a= gency. Variant B: We helped a B2B consulting firm like yours increase their reply = rate by 56% in one sequence. Variant A is designed to open a loop the reader needs to close. Variant B g= ives them a reason to trust you before asking anything. Call To Action When you test the call to action (CTA,) you want to understand if open ende= d questions or direct questions drive a response. Here, switch off clicks and open tracking, it=E2=80=99s all about the reply= =2E * Low-pressure vs. direct CTA Variant A: Open to learning more? =C2=A0 Variant B: Worth a 15-minute call this week? Research shows low-pressure CTAs outperform direct asks in outreach.* But y= our audience may surprise you. Upgrade today to run these in Sequences, check the Statistics tab after a f= ew days, and let the data decide.=C2=A0 I=E2=80=99ll check in with some advice on how to read the results soon. Run these tests in Sequences ( https://hunter.io/pricing?utm_campaign=3DPro= duct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_content=3DAB+t= esting+email+three+launch+-+free+users&utm_medium=3Demail_action&utm_source= =3Dcustomer.io#:~:text=3DUnlimited-,Sequences,-Hunter%27s%20email%20outreac= h ) Questions? Reply to this email or contact us at contact@hunter.io ( contact= @hunter.io?utm_campaign=3DProduct+Update%3A+Sequences+-+AB+Testing+-+March+= 10-31+2026&utm_content=3DAB+testing+email+three+launch+-+free+users&utm_med= ium=3Demail_action&utm_source=3Dcustomer.io ). =C2=A0 Best, James Head of Marketing, Hunter *Hunter=E2=80=99s State of Email Outreach 2026 report LinkedIn ( https://www.linkedin.com/company/hunter-io/?utm_campaign=3DProdu= ct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_content=3DAB+tes= ting+email+three+launch+-+free+users&utm_medium=3Demail_action&utm_source= =3Dcustomer.io )Twitter ( https://twitter.com/EmailHunter?utm_campaign=3DPr= oduct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_content=3DAB+= testing+email+three+launch+-+free+users&utm_medium=3Demail_action&utm_sourc= e=3Dcustomer.io )Facebook ( https://www.facebook.com/EmailHunter.co?utm_cam= paign=3DProduct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_con= tent=3DAB+testing+email+three+launch+-+free+users&utm_medium=3Demail_action= &utm_source=3Dcustomer.io )YouTube ( https://www.youtube.com/channel/UCAaEq= u5fM-nSVvWZ656nd5g?utm_campaign=3DProduct+Update%3A+Sequences+-+AB+Testing+= -+March+10-31+2026&utm_content=3DAB+testing+email+three+launch+-+free+users= &utm_medium=3Demail_action&utm_source=3Dcustomer.io ) Need help? Contact us ( https://hunter.io/contact?utm_campaign=3DProduct+Up= date%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_content=3DAB+testing+= email+three+launch+-+free+users&utm_medium=3Demail_action&utm_source=3Dcust= omer.io ) Unsubscribe ( https://track.customer.io/unsubscribe/dgTJmwULANGI7APPiOwDAZ1= oP8Gs08W4IMmmFF_x3A=3D=3D ) =E2=80=A2 View in Browser ( https://track.custo= mer.io/deliveries/dgTJmwULANGI7APPiOwDAZ1oP8Gs08W4IMmmFF_x3A=3D=3D ) Hunter Web Services, Inc. 2810 N Church St #50754, Wilmington Delaware 1980= 2-4447 --442c1025cfec581364ac3456a86229296a47134f2e9d9ef7f4ff09449e6d Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="utf-8" 96
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<= table class=3D"nl-container" width=3D"100%" border=3D"0" cellpadding=3D"0" = cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-tab= le-rspace:0;background-color:#f7f7f7;background-image:url('');background-po= sition:top left;background-size:cover;background-repeat:no-repeat"><= tr><= /tr>
=CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80= =87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0= =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C= =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F = =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD = =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 = =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2= =80=87 =C2=AD=CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2= =A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80= =8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F= =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD= =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87= =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 = =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C = =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2= =80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD= =8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2= =AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80= =87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0= =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C= =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F = =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD = =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 = =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2= =80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2= =A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80= =8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F= =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD= =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87= =C2=AD
=E2=80=8A
4 ideas on how you can
make good emails gr= eat in Hunter
3D"Make
<= /table>

With sequences of l= ess than 100 recipients generating 158% more replies than larger lists, the= re are endless ways to test.*=C2=A0

Today, I'm sha= ring four ideas to run in Sequences this week.

Subject lines

When you test your subject lines, you=E2=80=99re figuring out what will ge= t attention. But, whatever subject line you use, ensure you follow that up = in the body of your email.=C2=A0

And remember, you= =E2=80=99ll need open tracking switched on!
  1. Question vs. statement in your = subject line
    Variant A: Struggling to fill your pipeline this q= uarter?
    Variant B: How [Company] adds 20 verified leads a week=

    Variant A creates curiosity through recognizing your lead=E2= =80=99s pain. Variant B offers proof that you can solve their problems.
    =C2=A0
  2. Short vs. specific subject line
    Variant A: Quick questionVariant B: One thing that could improve your reply rate

    Variant A is often overplayed, but a good candidate to test against. = Variant B feels relevant and enables you to be specific in the email body.<= /li>
=

Email body - opening line

<= /td>

When you test your opening line, you=E2=80=99re trying to h= ook the reader. It should flow from the subject line and lead into your ask= =2E=C2=A0

  1. Pain-first = vs. proof-first opener
    Variant A: Most outreach fails before it= 's read. That=E2=80=99s because the email never lands in the inbox. It all = starts with understanding email deliverability. I can tell you why, and how= to change that without hiring an agency.

    Variant B: We h= elped a B2B consulting firm like yours increase their reply rate by 56% in = one sequence.

    Variant A is designed to open a loop the reader needs to close. Varian= t B gives them a reason to trust you before asking anything.
Call To Action

When you test the call to action (CTA,) you want to = understand if open ended questions or direct questions drive a response.

Here, switch off clicks and open tracking, it=E2=80=99s all about the reply= =2E

  1. Low-pressure vs. = direct CTA

    Variant A: Open to learning more?=
    =C2=A0
    Variant B: Worth a 15-minute call this week?

    =     Research shows low-pressure CTAs outperform direct asks in outreach.* = But your audience may surprise you.

Upgrade today to run these in Sequences, check t= he Statistics tab after a few days, and let the data decide.=C2=A0

I=E2=80=99ll check in with some advice on how to read the = results soon.

=
<= a href=3D"https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VMQU5HST= dBUFBpT3dEQVoxb1A4R3MwOFc0SU1tbUZGX3gzQT09IiwiaHJlZiI6Imh0dHBzOi8vaHVudGVyL= mlvL3ByaWNpbmc_dXRtX2NhbXBhaWduPVByb2R1Y3QrVXBkYXRlJTNBK1NlcXVlbmNlcystK0FC= K1Rlc3RpbmcrLStNYXJjaCsxMC0zMSsyMDI2XHUwMDI2dXRtX2NvbnRlbnQ9QUIrdGVzdGluZyt= lbWFpbCt0aHJlZStsYXVuY2grLStmcmVlK3VzZXJzXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3= Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIzp-OnRleHQ9VW5saW1pdGVkLSxTZXF1Z= W5jZXMsLUh1bnRlciUyN3MlMjBlbWFpbCUyMG91dHJlYWNoIiwiaW50ZXJuYWwiOiJjOTliMDU4= YzAyOGZhYzAxZDE4OGVjMDMiLCJsaW5rX2lkIjoyNTA5fQ/e4d3911d8eb6bf556ac8e0e7cbbc= 9bf401372cbf9487bd4da127e721c8607da0" target=3D"_blank" style=3D"color:#fff= fff;text-decoration:none;"> Run these tests in Sequences
=

Questions? Reply to this email or contact u= s at contact@h= unter.io.

=C2=A0

Best,
James
Head of Marketing, Hunter

*Hunter=E2=80=99s State of Email Outreach 2026 report

Need help? Contact us

Hunter Web Services, Inc. 2810 N Church St #50754, Wilmin= gton Delaware 19802-4447

3D""/ --442c1025cfec581364ac3456a86229296a47134f2e9d9ef7f4ff09449e6d--