Return-Path: Delivered-To: alvarochf@traceseis.com Received: from cs510.bluehost.com by cs510.bluehost.com with LMTP id iAuKBfQd1WlkewUAWiBQxw (envelope-from ) for ; Tue, 07 Apr 2026 09:08:36 -0600 Return-path: Envelope-to: alvarochf@traceseis.com Delivery-date: Tue, 07 Apr 2026 09:08:36 -0600 Received: from bh186-41.smtp-out.beehiivmail.net ([69.67.186.41]:34127) by cs510.bluehost.com with esmtp (Exim 4.98.2) (envelope-from ) id 1wA82c-00000001j85-3q1R for alvarochf@traceseis.com; Tue, 07 Apr 2026 09:08:36 -0600 X-BmtaRef: eyJfQF8iOiJcXF8vIiwicmVjaXBpZW50IjoiYWx2YXJvY2hmQHRyYWNlc2Vpcy5jb20iLCJ4X2xpc3RfaWQiOiI5MTRiYmQyNi0zZjhmLTQ0YTUtOTc0ZC03NjlhZGViNTk4ZWEiLCJ4X3N1YnNjcmliZXJfaWQiOiJlMTUwOWQ0NS0yNzk2LTQxNzctYTlkOS1mOGJkZTJjNmRmOGIifQ== DKIM-Signature: v=1; a=rsa-sha256; d=bhmta.beehiiv.com; s=bh; c=relaxed/relaxed; bh=hAHX+xtsJByj1xj2B900Uh85iY02VxRaH+Jw6GTrVEs=; h=from:subject:mime-version:content-type:content-transfer-encoding: list-unsubcribe:feedback-id:list-unsubscribe-post:reply-to:to:cc: content-type:feedback-id:from:subject:to; t=1775574498; b=7f4XLST2NOiXj+X6Io1Z+af2z1ucTl2jU3Us+/xVTEF3QjO5v2SDrOUwnvsd/xVVCehdMsCPP NS49CNVv+KT9+kiImMlsRH3KCPig4Ofrb9z7he0TyAPxcScyrindfNqEt6Ko+3DiJdOqimZ0vw+ eBp00itf42u1B8glkGulq6nODeEbDOHQYA8Ao/4p+iVvYy3HRGetf3RWN33Z2MeuTiJRMN3IKr6 OQ4Bt4+jpPSeBQO6vKTu+KA8Uo1SiUL/7t39bMSrZ1AXDWHlVJ3ztNXSievhmvsaM6Dh+1HIpGj SmwLjfA15kfAkEuSclCkQp1hZ8z+01gUyUOPGpR/mq9Q==; DKIM-Signature: v=1; a=rsa-sha256; d=mail.beehiiv.com; s=bh; c=relaxed/relaxed; bh=hAHX+xtsJByj1xj2B900Uh85iY02VxRaH+Jw6GTrVEs=; h=from:subject:mime-version:content-type:content-transfer-encoding: list-unsubcribe:feedback-id:list-unsubscribe-post:reply-to:to:cc: content-type:feedback-id:from:subject:to; t=1775574498; b=MLRsorzn4Qsdb8pPf3ptlrZEungcK9aHBKC+mh3Xb9QackLh2jAD4zRdCUj0HxwopCAcqi5cN xu5xGzaNgpKlmIxj1oeyUUysQ/doBxjT3pgxsYv2ifkqtysdr/nlGO0dO7V56Rv6gLPzex06KyR C4SJCXUdUcX2wHAo/IYUQWkdUk3LbFlHN2+ttGlXRrBE10l1PmbHM0XRCsNimako6YEOvvUw6qd oZHjNe+jsaH9SOsQfGniKosPcnVnrSGseQU2UtwVJ1I2GkyQTc6UVDxZBz4pLETsViYhOZjSepU vHoG3b1vycvZMYJjLrnN8RbvUZTOipwkbbn6UMZgrMIA==; Received: from mail.beehiiv.com by bhmta(mta16) with HTTP id <9bebc007329311f189b812457269f165> for ; Tue, 07 Apr 2026 15:08:18 +0000 Content-Type: multipart/alternative; boundary="miX/pVK4T/qqUyozgN0C2Q" To: "alvarochf@traceseis.com" Feedback-ID: 4be6ce68-56f4-4a35-b023-0045676410ca:newsletter:914bbd26-3f8f-44a5-974d-769adeb598ea:934e7f4448506d3 From: =?utf-8?Q?Don=27t_Feed_The_Algorithm?= List-Unsubscribe: , List-Unsubscribe-Post: List-Unsubscribe=One-Click Reply-To: =?utf-8?Q?Don=27t_Feed_The_Algorithm?= Subject: Google doesn't care if AI wrote it X-Batch-Id: 6dd98712-d3c8-4ee5-b175-8893dee81e95 X-Subscriber-ID: e1509d45-2796-4177-a9d9-f8bde2c6df8b sId: 914bbd26-3f8f-44a5-974d-769adeb598ea x-beehiiv-ids: {"account_name":"https://dont-feed-the-algorithm.beehiiv.com/","campaign_id":"4be6ce68-56f4-4a35-b023-0045676410ca","category":"newsletter","email_generated_at":1775574491,"user_id":"914bbd26-3f8f-44a5-974d-769adeb598ea"} x-beehiiv-type: newsletter x-list-id: 914bbd26-3f8f-44a5-974d-769adeb598ea x-list-owner: x-newsletter: https://dont-feed-the-algorithm.beehiiv.com/p/openai-killed-sora-google-crushed-ai-content-farms-and-original-data-won-everything-don-t-feed-the-a x-newsletter-id: https://dont-feed-the-algorithm.beehiiv.com/ x-newsletter-signup: https://dont-feed-the-algorithm.beehiiv.com/subscribe Mime-Version: 1.0 Date: Tue, 7 Apr 2026 15:08:18 +0000 Message-ID: <20260407.150818.308391f1@mta16> X-Spam-Status: No, score=0.4 X-Spam-Score: 4 X-Spam-Bar: / X-Spam-Flag: NO --miX/pVK4T/qqUyozgN0C2Q Content-Type: text/plain; charset="utf-8" Content-Transfer-Encoding: quoted-printable View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/9432a3a1-e94b-4= b87-9713-3aa75ede85f5/DON_T_FEED_THE_ALGORITHM__27_.png?t=3D1760641572)=0AC= aption: =0A=0A##### =F0=9F=90=8A Editor's Note=0A=0A_Hey there,_=0A=0A_Welc= ome back to another __**Don=E2=80=99t Feed The Algorithm**__, your weekly d= ispatch from __[Averi](https://www.averi.ai/)__ =E2=80=94 where we explore = the intersections of marketing, AI and the future of work._=0A=0A_The playb= ooks merged this week. Nobody announced it. Nobody published a press releas= e. _=0A=0A_But the data is now unambiguous=E2=80=A6 the __**content that wi= ns in Google's core update and the content that gets cited by AI search pla= tforms are the same content**__._=0A=0A_Original data. Named experts. Verif= iable claims. Front-loaded answers. Fresh updates. Information Gain. _=0A= =0A_The signals Google rewarded in its March core update are the same signa= ls the AirOps fan-out study showed ChatGPT selects for. The correlation bet= ween AI usage and ranking penalties is 0.011. _=0A=0A**_Google doesn't care= if AI helped you write. It cares whether you added something the internet = didn't already have._**=0A=0A_Meanwhile, __**OpenAI killed Sora**__ =E2=80= =94 a product that was generating spectacle without sustainable value =E2= =80=94 and redirected every GPU toward enterprise AI. __**Anthropic's MCP h= it 97 million installs**__. __**Google expanded AI search to 200+ countries= **__. The infrastructure is consolidating around quality, not volume._=0A= =0A_This issue is built around that convergence. The Information Gain Sprin= t gives you a 90-minute playbook for adding original data to your most impo= rtant pages. What The Bots Are Reading breaks down _**_why HubSpot lost 70-= 80% of its organic traffic_**_ while sites with original research gained 22= %. Feed the Engine =E2=80=94 a new section starting this week =E2=80=94 tea= ches _**_one content engineering concept per issue_**_, beginning with sche= ma markup. And Nike reminded everyone that athletes over algorithms isn't j= ust a marketing slogan. It's the winning strategy._=0A=0A_Let's build._=0A= =0A_=E2=80=94 ZC & The Averi Team_=0A=0A#### _Was this newsletter forwarded= to you? ___[Sign up](https://dont-feed-the-algorithm.beehiiv.com/subscribe= )___ to get it in your inbox._=0A=0A=0A=0A=0A=0A### =F0=9F=94=A5 In Case Yo= u Missed It=E2=80=A6=0A=0A* **OpenAI killed Sora =E2=80=94 and Disney's $1 = billion deal died with it.** =E2=80=94 OpenAI announced it's shutting down = the standalone Sora video app, less than a year after launch. The app close= s April 26. The API follows on September 24. Disney immediately exited its = planned $1 billion investment and character licensing deal =E2=80=94 no mon= ey ever changed hands. Altman called Josh D'Amaro personally. His explanati= on: "It's always about compute." Sora was reportedly burning $15 million pe= r day against declining usage (downloads fell 45% in January alone). OpenAI= is redirecting resources toward enterprise AI and a successor codenamed "S= pud" focused on world models, not consumer video. Disney said they'll "cont= inue to engage with AI platforms." Google is now essentially the only playe= r in AI video with scale. =E2=86=92 [Read Variety's exclusive](https://vari= ety.com/2026/digital/news/openai-shutting-down-sora-video-disney-1236698277= /) =C2=B7 [See Altman's interview](https://variety.com/2026/digital/news/wh= y-openai-shut-down-sora-sam-altman-felt-terrible-disney-ceo-josh-damaro-123= 6705497/)=0A=0A* **Google's March core update is completing =E2=80=94 and t= he damage is in.** =E2=80=94 The update that started rolling out March 27 i= s expected to fully stabilize around April 10-11. Early data: AI content fa= rms lost 60-80% of traffic. Affiliate sites took the hardest hit at 71% neg= ative impact. Semrush sensor hit 9.4-9.5 out of 10 =E2=80=94 one of the hig= hest readings ever recorded. But it wasn't all carnage: sites with original= research gained an average 22% visibility boost. Sites with named expert a= uthors and verifiable credentials are winning. Google confirmed this is the= first update believed to use Gemini 4.0's Semantic Filter for detecting lo= w-quality AI content. Three algorithm changes in six weeks. Don't touch any= thing until April 12. =E2=86=92 [Read the winners and losers breakdown](htt= ps://www.abhs.in/blog/google-march-2026-core-update-rollout-complete-april-= winners-losers-recovery) =C2=B7 [See Search Engine Journal's report](https:= //www.searchenginejournal.com/google-begins-rolling-out-march-2026-core-upd= ate/570657/)=0A=0A* **Anthropic's MCP just crossed 97 million installs =E2= =80=94 making it the fastest-adopted AI standard in history.** =E2=80=94 Th= e Model Context Protocol hit the milestone on March 25. For context: Kubern= etes took nearly four years to reach comparable deployment density. Every m= ajor AI provider =E2=80=94 OpenAI, Google DeepMind, Cohere, Mistral =E2=80= =94 now ships MCP-compatible tooling as default, not optional. The protocol= has become the standard mechanism for connecting AI agents to external too= ls, APIs, and data sources. Anthropic donated MCP to the Linux Foundation i= n December under open governance. MCP isn't Anthropic's protocol anymore. I= t's the industry's plumbing. =E2=86=92 [Read The New Stack's deep dive](htt= ps://thenewstack.io/anthropic-march-2026-roundup/) =C2=B7 [See the install = milestone report](https://www.arturmarkus.com/anthropics-model-context-prot= ocol-hits-97-million-installs-on-march-25-mcp-transitions-from-experimental= -to-foundation-layer-for-agentic-ai/)=0A=0A* **ChatGPT's ad pilot reportedl= y crossed $100 million in revenue =E2=80=94 in weeks.** =E2=80=94 Reports e= merged that OpenAI's ad program hit the milestone before Q1 closed, signifi= cantly faster than expected. The company is simultaneously expanding ads to= all US free and Go tier users and testing a self-serve Ads Manager dashboa= rd. Brands are moving past the "should we?" phase and into execution. The m= etric shift is happening in real time: the primary KPI for ChatGPT advertis= ing isn't clicks. It's conversational intent matching. =E2=86=92 [Read the = report](https://bostoninstituteofanalytics.org/blog/big-moves-in-marketing-= weekly-brand-roundup-march-29-april-4-2026/)=0A=0A* **Google expanded Searc= h Live globally =E2=80=94 voice + camera AI search in 200+ countries.** =E2= =80=94 Google's multimodal Search Live feature, which lets users have voice= -and-camera conversations inside AI Mode, went global on March 26. AI Mode = now has 75 million daily active users. Queries in AI Mode are 3x longer tha= n traditional search. This normalizes a fundamentally different search beha= vior: spoken, visual, situational, and iterative. Content that was optimize= d for typed keywords may not surface in conversational, multimodal queries.= =E2=86=92 [Read Google's March AI recap](https://blog.google/innovation-an= d-ai/technology/ai/google-ai-updates-march-2026/)=0A=0A* **Google rolled Pe= rsonal Intelligence out to all free US users.** =E2=80=94 Gemini can now dr= aw on data from your connected Gmail, Photos, YouTube, and other Google app= s to deliver context-aware responses. Previously limited to paid tiers. It = works across Search, Chrome, and the Gemini app, and it's opt-in with contr= ols for disconnecting data sources. For marketers: Google's AI is now perso= nalizing recommendations based on individual user data rather than generic = targeting. Your content strategy just got a new variable =E2=80=94 and it's= one you can't see or control. =E2=86=92 [Read the full update](https://blo= g.google/innovation-and-ai/technology/ai/google-ai-updates-march-2026/)=0A= =0A* **An AI-native SEO startup just raised $15M to automate organic search= .** =E2=80=94 Daydream closed a $15M Series A to build an AI-powered SEO ag= ency platform. The funding signals that investors see organic search =E2=80= =94 not just AI search =E2=80=94 as a category being rebuilt from scratch w= ith AI-native infrastructure. Daydream joins a growing wave of startups (in= cluding Averi) building the tools that replace the traditional agency model= with AI-powered content engines. =E2=86=92 [Read the funding round](https:= //www.saasrise.com/blog/this-week-in-saas-mar-31-april-6-2026)=0A=0A* **Ant= hropic shipped 14+ product launches in March alone.** =E2=80=94 Claude Code= usage grew 300% since the Claude 4 models launched. Run-rate revenue is up= 5.5x. The company shipped computer use improvements, off-peak usage limit = increases across all plans, an enterprise analytics dashboard, PowerShell s= upport, transcript search, and MCP deduplication =E2=80=94 plus the acciden= tal Claude Mythos leak that's still reverberating. Five outages in the same= month. Anthropic is shipping faster than anyone else in the industry, and = the infrastructure is struggling to keep up. =E2=86=92 [Read The New Stack'= s full March roundup](https://thenewstack.io/anthropic-march-2026-roundup/)= =0A=0A=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=0A=0A### =F0=9F=91=BE Feed The Engine=0A=0AV= iew image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format= =3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/e0a02bc7-64dc-44= 2e-8b9c-07a68057ae5a/Pacman__1_.gif?t=3D1775570125)=0ACaption: =0A=0A### Th= is week: Schema Markup=0A=0ASchema markup is invisible code on your page th= at tells search engines and AI systems _what_ your content is =E2=80=94 not= just what it says. =0A=0A**It's the difference between a bot reading your = page and guessing you're an expert, and your page explicitly declaring:** t= his is an article, written by this person, with these credentials, publishe= d on this date, updated on this date, answering this question.=0A=0AThree t= ypes matter most right now. =0A=0A**Article schema** tells Google and AI cr= awlers who wrote the piece, when, and what organization published it =E2=80= =94 feeding directly into E-E-A-T signals. =0A=0A**FAQ schema** marks up yo= ur questions and answers so they can be pulled into featured snippets and A= I-generated responses without the system having to guess which part of your= page is the answer. =0A=0A**Organization schema** establishes your brand a= s a known entity across the web, which strengthens every other signal attac= hed to your domain.=0A=0APages with valid structured data see a **73% highe= r AI selection **rate. Most content platforms don't add it automatically. C= heck yours this week =E2=80=94 if your blog posts don't have Article schema= with an author field, you're leaving citation share on the table.=0A=0A**_= Next week:_**_ Front-Loading Answers =E2=80=94 why the first 30% of your pa= ge captures 44% of AI citations._=0A=0AImprove Your Schema With Averi (app.= averi.ai/sign-up)=0A=0A=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A=0A=0A### =E2=9A=99= =EF=B8=8F=C2=A0Straight Outta Dev=0A=0AView image: (https://media.beehiiv.c= om/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality= =3D80/uploads/asset/file/ba1fc7f4-dfdb-4627-ba2d-368054e92e5a/AveriDemo1080= -ezgif.com-speed.gif?t=3D1773683758)=0ACaption: =0A=0A### Content Scoring i= s Live Inside Averi=0A=0A#### Averi now _**scores your content for GEO & SE= O**_ for you =E2=80=94 _**[right inside the editor](http://app.averi.ai)**_= .=0A=0AHere's the problem we kept running into: you publish a piece of cont= ent, it looks great, it reads well =E2=80=94 and then it just sits there. D= oesn't rank. Doesn't get cited by ChatGPT. Doesn't show up in Perplexity. Y= ou're left wondering what went wrong, and the answer is usually buried acro= ss six different tools and a dozen blog posts about "best practices."=0A=0A= So we built a scoring system that tells you _**before you publish**_ whethe= r your content is optimized for both Google and AI search =E2=80=94 in one = number.=0A=0AEvery piece of content in Averi now gets an **SEO + GEO compos= ite score** (0-100). SEO is weighted at 55%. GEO is weighted at 45%. The sc= ore updates in real time as you write.=0A=0A**Here's what it **_**actually*= *_** checks:**=0A=0A=E2=86=92 **SEO signals** =E2=80=94 keyword coverage, c= ontent structure, heading hierarchy, readability, meta title and descriptio= n, internal links, image alt text. The fundamentals that still drive Google= rankings.=0A=0A=E2=86=92 **GEO signals** =E2=80=94 citation-worthiness (do= you have statistics with attribution? original claims? expert quotes?), ex= tractability (are your answers front-loaded in 40-60 word blocks that LLMs = can pull cleanly?), entity density (named people, companies, frameworks), E= -E-A-T markers, and whether your site even lets AI crawlers in.=0A=0A=E2=86= =92 **Actionable recommendations** =E2=80=94 every check that scores below = its max generates a specific fix, prioritized by how much it would improve = your composite score. =0A=0A**Not:** "improve your content quality." =0A=0A= **More like:** "Add citations from different authority types (government, a= cademic, industry)"=0A=0A**Why this matters right now: **every piece of dat= a in this newsletter says the same thing. Being found isn't enough =E2=80= =94 you have to be _selected_. ChatGPT throws away 85% of what it retrieves= . Google's AI Overviews are driving impressions up but traffic down. The co= ntent that wins is structured for extraction, loaded with citable data, and= optimized for both the algorithm and the AI. That's exactly what the scori= ng system measures.=0A=0ANo other content platform scores for GEO. That's t= he gap we're closing.=0A=0AStart Creating GEO Optimized Content (https://ap= p.averi.ai/sign-up)=0A=0A=E2=80=94 Averi Team=0A=0A=0A=0A=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =0A=0A### =F0=9F=93=9A New: Welcome To Averi Academy=0A=0AView image: (http= s://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror= =3Dredirect,quality=3D80/uploads/asset/file/183ce21a-e1ec-41f8-8cca-f38f2a7= d0a8b/averiacademycover-ezgif.com-video-to-gif-converter.gif?t=3D1774359096= )=0ACaption: =0A=0AEvery section of this newsletter exists because the rule= s of content marketing are being rewritten in real time. Fan-out queries. A= I citation surfaces. GEO. LinkedIn as a citation source. Content scoring. N= one of this was in anyone's playbook two years ago.=0A=0AWe built [Averi Ac= ademy](http://www.averi.ai/academy) to help you learn all of it.=0A=0AIt's = a _**free certification **_program designed to turn content marketers into = AI-powered content marketers =E2=80=94 the people who understand how to cre= ate content that ranks on Google _and_ gets cited by ChatGPT, Perplexity, a= nd Copilot. You'll learn the frameworks, workflows, and strategies we write= about in DFTA every week, structured into lessons you can actually execute= on.=0A=0AFinish the program, earn a certificate you can add straight to yo= ur LinkedIn profile.=0A=0AWhether you're a founder running marketing solo, = a content marketer leveling up your skillset, or someone eyeing one of thos= e roles in Don't Let AI Replace You =E2=80=94 this is built for you.=0A=0A= =F0=9F=91=89 [Become a Certified AI Content Engineer =E2=86=92](https://www= .averi.ai/academy)=0A=0A=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A### =F0=9F=93=9D The = Good Sh*t=0A=0AView image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Ds= cale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/= 0dfd9b9b-781b-4e5d-8198-f00244b28549/DNunUzcB4BbN6uFZBq9gFMZ2c.png?t=3D1775= 568828)=0ACaption: =0A=0A## We Simulated 1,000 Marketing Leaders Reacting t= o the Death of Google. Here's What Happened.=0A=0AAI search engines now han= dle _[60% of B2B product discovery](https://www.averi.ai/blog/the-future-of= -b2b-saas-marketing-geo-ai-search-and-llm-optimization)_. Google organic CT= R has dropped 61% on queries with AI Overviews. And most marketing teams ar= e still running the same playbook from 2023.=0A=0A**We wanted to know: **wh= at happens when an entire industry is forced to adapt at once?=0A=0ASo we _= **ran a swarm intelligence simulation**_** **(12 AI agents representing CMO= s, VPs of Marketing, SEO managers, content leads, and demand gen specialist= s) and let them debate, strategize, and compete across 15 rounds of simulat= ed market disruption.=0A=0AThe results weren't subtle.=0A=0ARead online (ht= tps://www.averi.ai/blog/the-startup-ceo-s-guide-to-ai-search-what-you-need-= to-know-about-geo-in-10-minutes)=0A=0A1. **The Compounding Game: Why the Be= st Time to Start Was Six Months Ago (And the Second Best Time Is Now)****= =E2=86=92 **_[**Read online**](https://www.averi.ai/blog/the-compounding-ga= me-why-the-best-time-to-start-was-six-months-ago-(and-the-second-best-time-= is-now))_=0A=0A2. **We Get 37 Visitors a Day From AI Chatbots. Here's What = They're Pulling. ****=E2=86=92 **_[**Read online**](https://www.averi.ai/bl= og/we-get-37-visitors-a-day-from-ai-chatbots.-here-s-what-they-re-pulling.)= _=0A=0A=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A=0A=0A### =F0=9F=A4=96 What The Bots= Are Reading=0A=0AView image: (https://media.beehiiv.com/cdn-cgi/image/fit= =3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/f= ile/ff9d8d79-d332-42ee-a9d5-bb41288ed526/6d1c9c42799199.57d82531ebbf3.gif?t= =3D1773683900)=0ACaption: =0A=0A**Google and the AI platforms just agreed o= n what good content looks like. They didn't coordinate. They converged.**= =0A=0AThe March 2026 core update is completing this week =E2=80=94 and a Je= tDigitalPro study of 600,000 pages reveals a pattern that matters far beyon= d Google rankings=E2=80=A6 **the content winning in the core update is the = same content getting cited by AI search platforms.**=0A=0AHere's the data. = =0A=0AAI content farms **lost 60-80%** of organic traffic. Affiliate sites = took a **71% negative hit **=E2=80=94 the hardest-hit category. Content not= updated within 90 days **lost 20-40%**. But sites publishing original rese= arch **gained an average 22%** visibility boost. **72% of top-ranking pages= **now feature detailed author credentials, up from 58% before the update. = And the correlation between AI usage and ranking penalties was 0.011 =E2=80= =94 essentially zero. =0A=0A_**Google isn't penalizing AI-assisted content.= It's penalizing content that exists only to intercept search traffic witho= ut adding anything new.**_=0A=0AThe key signal is Information Gain. Google = has patented the concept and discussed it in research papers for years, but= this is the first update where it's showing up with real teeth. Informatio= n Gain measures how much genuinely new knowledge your page contributes comp= ared to what already ranks. Pages that reword the top 10 results without ad= ding fresh data, perspectives, or analysis are dropping. Pages with proprie= tary data, first-hand case studies, and expert commentary that can't be fou= nd elsewhere are climbing.=0A=0A**Here's why this matters for AI citation t= oo:** the same qualities that Information Gain rewards =E2=80=94 original d= ata, named experts, verifiable claims, structured answers =E2=80=94 are exa= ctly what AirOps' fan-out study showed ChatGPT selects for when choosing wh= ich 15% of retrieved pages to cite. =0A=0A**And it's what Ahrefs found in t= he AI Overview decoupling:** only 38% of citations come from top-10 pages n= ow, because AI systems are selecting for content quality and specificity, n= ot just rank position.=0A=0AThe convergence is structural, not coincidental= . Google is using Gemini 4.0's Semantic Filter in this update. AI Overviews= draw on the same quality signals as organic rankings. ChatGPT's retrieval-= to-citation pipeline rewards the same attributes =E2=80=94 original data, a= ttribution phrases, entity density, front-loaded answers. =0A=0AThe playboo= k for "get ranked by Google" and the playbook for "get cited by AI" just me= rged into one playbook.=0A=0A**And there's one more data point that should = keep founders up at night:** HubSpot reportedly lost 70-80% of its organic = traffic across the 2025-2026 update cycle. The former gold standard of cont= ent marketing at scale =E2=80=94 undone by years of publishing broad top-of= -funnel content with weak connections to its core product. If HubSpot's con= tent strategy can't survive this environment, no one's can. Volume doesn't = compound anymore. Quality does.=0A=0A**What this means for startups:** Stop= treating SEO and GEO as separate disciplines. The content that ranks in Go= ogle and the content that gets cited by AI are now evaluated on the same si= gnals: original data, named expertise, information gain, and structured ext= ractability. One strategy. One standard. Build for both or lose to both.=0A= =0A=F0=9F=93=8A **By the numbers:**=0A=0A* **600,000** pages analyzed in Je= tDigitalPro study=0A=0A* **60-80%** traffic loss for AI content farms=0A=0A= * **71%** of affiliate sites saw negative impact (hardest-hit category)=0A= =0A* **22%** average visibility gain for sites with original research=0A=0A= * **72%** of top-ranking pages now show detailed author credentials (up fro= m 58%)=0A=0A* **0.011** correlation between AI usage and ranking penalties = (essentially zero)=0A=0A* **20-40%** traffic loss for content not updated w= ithin 90 days=0A=0A* **70-80%** reported organic traffic loss at HubSpot ac= ross 2025-2026 cycle=0A=0AStart Getting Cited By AI with Averi (app.averi.a= i/sign-up)=0A=0A=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A=0A=0A### =F0=9F=95=B5 Mark= eter=E2=80=99s Anonymous=0A=0AWe all know the industry loves to pretend it= =E2=80=99s got it all figured out.=0A=0ABut here?=0A=0AWe tell the truth.= =0A=0AEvery week, we=E2=80=99re asking you to share how things really work = behind the scenes. Because getting better starts with getting honest.=0A=0A= Don=E2=80=99t worry, it=E2=80=99s a safe space.=0A=0ADrop your vote.=0A=0A= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=0A=0A### =0A=F0=9F=93=BA The Algorithm Could Never=0A=0A= **Nike =E2=80=94 "So Win"**=0A=0AYoutube: Nike / So Win. - 2025 Super Bowl = Commercial (https://www.youtube.com/watch?v=3DFjwAk30N4I8)=0A=0ANike hadn't= run a Super Bowl ad in 27 years. When it came back, it didn't run a produc= t spot. It didn't run a celebrity cameo. It ran a 90-second black-and-white= anthem about female athletes being told what they can't do =E2=80=94 and d= oing it anyway.=0A=0ACaitlin Clark. Sha'Carri Richardson. A'ja Wilson. Jord= an Chiles. Sabrina Ionescu. Aryna Sabalenka. Each one shown in the middle o= f the thing they were told they couldn't do =E2=80=94 breaking records, fil= ling stadiums, demanding attention =E2=80=94 while rapper Doechii narrated = every criticism women athletes hear, building to a three-word answer: "So W= in."=0A=0ACreated by Wieden+Kennedy Portland. Directed by Kim Gehrig. Set t= o Led Zeppelin's "Whole Lotta Love." No product shots. No app downloads. No= QR codes. Just athletes and a point of view.=0A=0A**Why we love it:** Nike= 's CMO said the company is getting "back to athletes over algorithms." That= single line is the most relevant sentence in marketing right now =E2=80=94= the same week Google's core update proved that original, expert-driven con= tent beats algorithmic content at scale, Nike proved the same thing in adve= rtising. The campaign didn't optimize for engagement metrics. It optimized = for meaning. And the meaning did the distribution.=0A=0AThe numbers were st= aggering. 66 million Instagram views in 24 hours =E2=80=94 Nike's most-watc= hed video ever on the platform. 28 million views across the follow-up athle= te spotlight series. Won the Super Clio for best ad of the game. Nike's log= o appeared 819 times across 521 frames during the broadcast =E2=80=94 more = than any other brand. The "So Win" T-shirt featuring all six athletes sold = out immediately. A'ja Wilson's signature shoe, the "A'One Pink Aura," sold = out within minutes when it dropped months later.=0A=0AAnd here's the strate= gic depth most coverage missed: Nike didn't run a Super Bowl ad in 2026. Th= ey came back for one year =E2=80=94 proved they could still own the biggest= stage in advertising =E2=80=94 and then stepped away again. They chose the= moment, executed perfectly, and walked away before it became routine. That= 's not a media strategy. That's restraint as a competitive advantage.=0A=0A= **The algorithm could never** understand that the most powerful brand state= ment Nike could make after 27 years of silence was a 90-second film with no= product in it =E2=80=94 and that the second most powerful statement was no= t coming back the following year.=0A=0A**The startup takeaway:** When you f= inally have something worth saying, say it once, say it perfectly, and don'= t dilute it by saying it again next week.=0A=0A=F0=9F=94=97 [Watch the ad](= https://www.youtube.com/results?search_query=3Dnike+so+win+super+bowl+2025)= =0A=0A=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=0A=0A=0A=0A### =F0=9F=97=93=EF=B8=8F Make Fr= iends =0A=0A* **Digital Summit Chicago** | Chicago, IL | Apr 7-8 | [=E2=86= =92 Register](https://digitalsummit.com)=0A=0A* **DigiMarCon East** | New Y= ork, NY | Apr 9-10 | [=E2=86=92 Register](https://digimarconeast.com)=0A=0A= * **SocialNext** | Toronto, Canada | Apr 9 | [=E2=86=92 Register](https://s= ocialnext.ca)=0A=0A* **Digital Marketing Europe **| Lisbon, Portugal | Apr = 15-16 | [=E2=86=92 Register](https://digitalmarketingeurope.com)=0A=0A* **A= dobe Summit** | Las Vegas, NV (+ Free Virtual) | Apr 19-22 | [=E2=86=92 Reg= ister](https://summit.adobe.com)=0A=0A* **Forrester B2B Summit** | Phoenix,= AZ | Apr 26-29 | [=E2=86=92 Register](https://www.forrester.com/event/b2b-= summit/)=0A=0A* **LeadsCon** | Las Vegas, NV | Apr 22-24 | [=E2=86=92 Regis= ter](https://leadscon.com)=0A=0A##### **POSSIBLE 2026**=0A=0AThe marketing = event that went from launch to "the Cannes of the U.S." in two years. POSSI= BLE brings together decision makers from brands, agencies, media, creative,= culture, and tech =E2=80=94 with a 2026 agenda built around AI, the creato= r economy, and performance marketing convergence.=0A=0A**Date:** April 13-1= 5, 2026=0A=0A**Location:** Miami Beach, FL (Fontainebleau)=0A=0A**Link:** [= Register](https://possibleevent.com)=0A=0A##### **Adweek Social Media Week*= *=0A=0AAdweek's social media flagship returns to New York with programming = built for the post-algorithm era. The 2026 agenda covers creator collaborat= ions, emerging formats, social storytelling, and AI-native content strategy= for both B2C and B2B brands. CMOs, content creators, and platform executiv= es under one roof.=0A=0A**Date:** April 14-16, 2026=0A=0A**Location:** New = York, NY (Metropolitan Pavilion)=0A=0A**Link:** [Register](https://event.ad= week.com/smw_2026/?ref=3Dsearchp4&gad_source=3D1&gad_campaignid=3D235168297= 40&gbraid=3D0AAAAADFQ6zYVINZg_cbTZOrYa5WcuyGCG&gclid=3DEAIaIQobChMI4tvT6e7b= kwMVrkn_AR27HhaYEAAYASAAEgI9PPD_BwE)=0A=0A=0A=0A=0A=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A= ### =F0=9F=92=A1Ask Averi=0A=0A##### AI + Human Marketing Tip =0A=0A=E2=80= =9C**=E2=80=9CThe fastest way to survive a core update and win AI citations= is the same move: add one piece of original data to every page that matter= s.=E2=80=9D**=0A=0AGoogle's Information Gain signal now has real teeth. Pag= es that reword the top 10 results are dropping. Pages with proprietary data= are climbing 22%. And on the AI side, pages with original data tables earn= 4.1x more citations from ChatGPT. One original stat, one first-hand case s= tudy, one data point that exists nowhere else on the internet =E2=80=94 tha= t's the single highest-leverage edit you can make to any piece of content r= ight now. =0A=0AIt doesn't have to be a massive research study. It can be y= our own platform data, a customer result, a benchmark from your operations,= or a survey of your audience. If you created it, it has Information Gain. = If you copied it, it doesn't.=E2=80=9C =E2=80=94 =0A=0A**Strategy You Can S= teal**=0A=0A**The Information Gain Sprint**=0A=0A**What it is:** A 90-minut= e sprint to identify your highest-value pages, diagnose what original data = they're missing, and add the specific signals that both Google's core updat= e and AI citation systems reward.=0A=0A**Time commitment:** 90 minutes, 4 b= locks=0A=0A**Block 1: Find Your Vulnerable Pages (20 min)**=0A=0AOpen Googl= e Search Console. Filter to the last 28 days. Sort by clicks, descending. T= hese are your highest-traffic pages =E2=80=94 the ones where a core update = loss hurts the most. Now cross-reference: for each of your top 15 pages, as= k two questions. First, does this page contain any data, stat, or claim tha= t exists _only_ here? If the answer is no, it's vulnerable. Second, when wa= s it last updated? Content not touched in 90+ days lost 20-40% in this upda= te. Flag every page that fails either test.=0A=0A**Block 2: Mine Your Own D= ata (25 min)**=0A=0AYou have original data. You're just not publishing it. = Open your analytics, your CRM, your product dashboard, your customer succes= s records. Look for: conversion rates from your own funnel, time-to-value m= etrics from your onboarding, before/after results from customers, engagemen= t benchmarks from your content, pricing comparisons you've run internally, = survey results from your audience. Write down 10-15 data points. They don't= need to be groundbreaking. They need to be _yours_. "Our customers see an = average 34% increase in organic traffic within 90 days" is more valuable to= Google and AI systems than a hundred rewritten paragraphs from someone els= e's blog post.=0A=0A**Block 3: Add Information Gain to Your Top 5 (30 min)*= *=0A=0APick the five pages from Block 1 that are most vulnerable and most i= mportant. For each one, add at least one of the following: a proprietary st= atistic with clear attribution ("Based on Averi's analysis of 500 content c= ampaigns..."), a named expert quote =E2=80=94 even if the expert is you (72= % of top-ranking pages now show author credentials), a first-hand case stud= y with specific numbers, a comparison table built from your own testing, or= an original framework or methodology that can be cited by name. Structure = it for extraction: put the data point in the first 30% of the relevant sect= ion. Use attribution language ("According to," "Our data shows," "Based on = analysis of"). Include the number, the source, and the context in a single = sentence an AI system can pull cleanly.=0A=0A**Block 4: Update and Timestam= p (15 min)**=0A=0AFor each page you edited, update the "Last Updated" date.= Add or update the author bio with verifiable credentials. If you added a n= ew section, make sure the H2 is a question your audience would actually ask= =E2=80=94 question-based headings still drive both featured snippet select= ion and AI extraction. Push the updates live. Then open Bing Webmaster Tool= s and submit the URLs through IndexNow so AI systems see the fresh content = faster. Screenshot your Search Console baseline for these five pages. Check= again in 30 days.=0A=0A**Why this works:** The March 2026 core update and = AI citation systems are now rewarding the same signals. Original data. Name= d expertise. Verifiable claims. Fresh content. The correlation between AI u= sage and ranking penalties is 0.011 =E2=80=94 Google doesn't care if you us= e AI to write. It cares whether you added something the internet didn't alr= eady have. This sprint makes sure your most important pages pass that test = for both Google and the bots.=0A=0ACreate GEO Optimized LinkedIn Content Wi= th Averi (app.averi.ai/sign-up)=0A=0A=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A### = =F0=9F=92=BC Don't Let AI Replace You=0A=0A* **Care.com** =0APosition: Mark= eting Manager, SEO & GEO =E2=80=93 Austin, TX (Hybrid) Build and execute th= e SEO roadmap and define [Care.com](https://Care.com)'s AI search visibilit= y strategy across Google AI Overviews, ChatGPT, and Perplexity. The job lis= ting literally says "be the answer, not just a result." =E2=86=92 [Apply No= w](https://searchengineland.com/latest-jobs-in-search-marketing-378959)=0A= =0A* **Ping Identity** =0APosition: SEO & GEO Manager =E2=80=93 Remote Driv= e SEO and generative AI platform strategies, optimize techniques across tra= ditional and AI search, and collaborate across marketing teams. GEO in the = job title. =E2=86=92 [Apply Now](https://www.builtinnyc.com/jobs/search/sea= rch-engine-optimization)=0A=0A* **Profound** =0APosition: SEO & AI Search O= ptimization Specialist (GEO / LLMO) =E2=80=93 Remote Full-time GEO role at = one of the leading AI citation tracking platforms. If you want to be at the= center of the data that's reshaping how brands show up in AI answers, this= is it. =E2=86=92 [Apply Now](https://dynamitejobs.com/skill/remote-seo-job= s)=0A=0A* **Daydream** =0APosition: Multiple roles (just raised $15M Series= A) =E2=80=93 Remote The AI-native SEO startup that just closed a $15M roun= d is hiring across the board. If you want to build the next generation of o= rganic search infrastructure from the inside, this is the moment. =E2=86=92= [Apply Now](https://www.daydream.co/careers)=0A=0A* **AllTrails** =0APosit= ion: Editorial & SEO Content Strategy Intern =E2=80=93 Remote World's most = popular outdoor platform. Learn content strategy and SEO at a brand with ma= ssive organic reach and a product people actually love. Great entry point. = =E2=86=92 [Apply Now](https://searchengineland.com/latest-jobs-in-search-ma= rketing-378959)=0A=0A* **BetterHelp** Position: Editorial Strategist =E2=80= =93 Remote Oversee BetterHelp's editorial roadmap, enhance mental health co= ntent quality and SEO visibility. Tools listed include AirOps, Profound, an= d generative search tools =E2=80=94 the GEO stack is built in. =E2=86=92 [A= pply Now](https://www.builtinchicago.org/jobs/search/search-engine-optimiza= tion)=0A=0A* **Anthropic** =0APosition: SEO Lead =E2=80=93 San Francisco, C= A Build and scale Anthropic's organic search and AI discoverability program= from the ground up. AEO/GEO listed as a preferred skill. =E2=86=92 [Apply = Now](https://job-boards.greenhouse.io/anthropic/jobs/5102291008)=0A=0A* **P= fizer** =0APosition: Manager, SEO and AI Discoverability =E2=80=93 New York= , NY (Hybrid) First-of-its-kind role inside Pfizer's new Content Engine Cen= ter of Excellence. SEO + GEO execution across the full web portfolio. $106K= -$171K. =E2=86=92 [Apply Now](https://www.pfizer.com/about/careers/job/4952= 389)=0A=0A* **Pfizer** =0APosition: Manager, Content Engine =E2=80=93 New Y= ork, NY (Hybrid) The other half of Pfizer's new SEO/GEO org. End-to-end con= tent production, editorial governance, and quality control for search-drive= n content at pharma scale. =E2=86=92 [Apply Now](https://www.pfizer.com/abo= ut/careers/job/4952389)=0A=0A* **Bitly** =0APosition: Content Marketing Man= ager =E2=80=93 Remote Own Bitly's content strategy end-to-end: thought lead= ership, data-driven reports, customer stories, video. AI tools expected. = =E2=86=92 [Apply Now](https://builtin.com/jobs/remote/marketing/search/cont= ent-marketing-manager)=0A=0A* **Retell AI** =0APosition: Content Marketer = =E2=80=93 Remote SEO-optimized articles, product updates, landing pages, an= d social for a voice AI startup. Tight product collaboration. =E2=86=92 [Ap= ply Now](https://builtin.com/jobs/remote/marketing/search/content-marketing= -manager)=0A=0A* **EliseAI** =0APosition: Product Marketing Manager =E2=80= =93 New York, NY Own positioning, messaging, go-to-market, and sales enable= ment for an AI-powered housing platform. =E2=86=92 [Apply Now](https://www.= builtinnyc.com/jobs/marketing/artificial-intelligence)=0A=0A_Know of a role= that should be here? Reply to this email and we'll feature it next week._= =0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=0A=0A**Did You Know?** =E2=80=94 =C2=A0**86.5%** o= f top-ranking pages use AI assistance. The correlation between AI usage and= ranking penalties is **0.011**. =0A=0AGoogle doesn't care if AI helped you= write. It cares whether you added something that wasn't already there.=0A= =0ATil next time, =0A=0A#### _**DFTA**_=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A######= _If this hits home, we=E2=80=99d love it if you shared it. Send it to a fr= iend, a teammate, or that one person who=E2=80=99s always drowning in a Goo= gle Doc._=0A=0A###### _We=E2=80=99re cooking up a referral program too=E2= =80=94think exclusive perks, creative kits, and Averi swag. Stay tuned._=0A= =0A----------=0A=F0=9F=93=9D Have an idea for an article or column? _[Pitch= us](mailto:zc@averi.ai?subject=3DPitch)_=0A=0A=F0=9F=94=B5 Want _**DFTA**_= on LinkedIn? _[Subscribe](https://www.linkedin.com/newsletters/don-t-feed-= the-algorithm-7318006787134156800/)_=0A=0A=0A----------=0A=E2=80=94=E2=80= =94=E2=80=94=0A=0AYou are reading a plain text version of this post. For th= e best experience, copy and paste this link in your browser to view the pos= t online:=0Ahttps://dont-feed-the-algorithm.beehiiv.com/p/openai-killed-sor= a-google-crushed-ai-content-farms-and-original-data-won-everything-don-t-fe= ed-the-a --miX/pVK4T/qqUyozgN0C2Q Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable HubSpot lost 70-80% of its organic traffic. Here's why.
86.5% of top-ranking pages use= AI. The correlation with penalties is 0.011. What Google actually penalize= s is the thing most marketers are still getting wrong.  ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌
=

Know of a r= ole that should be here? Reply to this email and we'll feature it next = week.

<= td class=3D"dd" align=3D"left" style=3D"padding:0px 16px;text-align:left;wo= rd-break:break-word;">

Did You K= now? =E2=80=94 =C2=A086.5% of top-ranking pages use AI assistanc= e. The correlation between AI usage and ranking penalties is 0.011. =

=
<= tr><= /tr>
=

Thi= s week: Schema Markup

Pages with va= lid structured data see a 73% higher AI selection rate. Most content= platforms don't add it automatically. Check yours this week =E2=80=94 = if your blog posts don't have Article schema with an author field, you&= #39;re leaving citation share on the table.

<= td class=3D"dd" align=3D"left" style=3D"padding:0px 16px;text-align:left;wo= rd-break:break-word;">

<= /tr>= = = = =

We Simulated 1,000 Marketing= Leaders Reacting to the Death of Google. Here's What Happened.<= /h2>

<= tr class=3D"btn_row">=

The key sign= al is Information Gain. Google has patented the concept and discussed it in= research papers for years, but this is the first update where it's sho= wing up with real teeth. Information Gain measures how much genuinely new k= nowledge your page contributes compared to what already ranks. Pages that r= eword the top 10 results without adding fresh data, perspectives, or analys= is are dropping. Pages with proprietary data, first-hand case studies, and = expert commentary that can't be found elsewhere are climbing.

=

The playbook = for "get ranked by Google" and the playbook for "get cited b= y AI" just merged into one playbook.

Read online  Estimated Reading Time: 28 minu= tes

3D""
<= /tr>=
3D""
=F0=9F=90=8A Editor= 9;s Note

Hey there,

Welcome back to another Don=E2=80=99t Feed The Algorit= hm, your weekly dispatch from Averi =E2=80=94 where we explore the intersections= of marketing, AI and the future of work.

The playbooks merged= this week. Nobody announced it. Nobody published a press release.

=

But the data is now unambiguous=E2=80=A6 the content that w= ins in Google's core update and the content that gets cited by AI searc= h platforms are the same content.

Original data. Na= med experts. Verifiable claims. Front-loaded answers. Fresh updates. Inform= ation Gain.

The signals Google rewarded in its March core upd= ate are the same signals the AirOps fan-out study showed ChatGPT selects fo= r. The correlation between AI usage and ranking penalties is 0.011.

Google doesn't care if AI helped you write. It cares whether = you added something the internet didn't already have.

= Meanwhile, OpenAI killed Sora =E2=80=94 a product that= was generating spectacle without sustainable value =E2=80=94 and redirecte= d every GPU toward enterprise AI. Anthropic's MCP hit 97 mill= ion installs. Google expanded AI search to 200+ countr= ies. The infrastructure is consolidating around quality, not vol= ume.

This issue is built around that convergence. The Informat= ion Gain Sprint gives you a 90-minute playbook for adding original data to = your most important pages. What The Bots Are Reading breaks down = why HubSpot lost 70-80% of its organic traffic while sites with = original research gained 22%. Feed the Engine =E2=80=94 a new section start= ing this week =E2=80=94 teaches one content engineering concept p= er issue, beginning with schema markup. And Nike reminded everyo= ne that athletes over algorithms isn't just a marketing slogan. It'= s the winning strategy.

Let's build.

=E2=80= =94 ZC & The Averi Team

Was this newslet= ter forwarded to you? Sign up = to get it in your inbox.

=F0=9F=94=A5 In C= ase You Missed It=E2=80=A6

  • OpenAI killed Sora =E2=80=94 and Disney's $1 billion deal d= ied with it. =E2=80=94 OpenAI announced it's shutting down the stan= dalone Sora video app, less than a year after launch. The app closes April = 26. The API follows on September 24. Disney immediately exited its planned = $1 billion investment and character licensing deal =E2=80=94 no money ever = changed hands. Altman called Josh D'Amaro personally. His explanation: = "It's always about compute." Sora was reportedly burning $15 = million per day against declining usage (downloads fell 45% in January alon= e). OpenAI is redirecting resources toward enterprise AI and a successor co= denamed "Spud" focused on world models, not consumer video. Disne= y said they'll "continue to engage with AI platforms." Google= is now essentially the only player in AI video with scale. =E2=86=92 Read Variety's exclusive =C2=B7 See Altman's interview

    • =

  • Google's March core up= date is completing =E2=80=94 and the damage is in. =E2=80=94 The update= that started rolling out March 27 is expected to fully stabilize around Ap= ril 10-11. Early data: AI content farms lost 60-80% of traffic. Affiliate s= ites took the hardest hit at 71% negative impact. Semrush sensor hit 9.4-9.= 5 out of 10 =E2=80=94 one of the highest readings ever recorded. But it was= n't all carnage: sites with original research gained an average 22% vis= ibility boost. Sites with named expert authors and verifiable credentials a= re winning. Google confirmed this is the first update believed to use Gemin= i 4.0's Semantic Filter for detecting low-quality AI content. Three alg= orithm changes in six weeks. Don't touch anything until April 12. =E2= =86=92 Read the winners and losers breakdown =C2=B7 See Search Engine Journal= 's report

  • Anthropic's MCP just crossed 97 million installs =E2=80=94 makin= g it the fastest-adopted AI standard in history. =E2=80=94 The Model Co= ntext Protocol hit the milestone on March 25. For context: Kubernetes took = nearly four years to reach comparable deployment density. Every major AI pr= ovider =E2=80=94 OpenAI, Google DeepMind, Cohere, Mistral =E2=80=94 now shi= ps MCP-compatible tooling as default, not optional. The protocol has become= the standard mechanism for connecting AI agents to external tools, APIs, a= nd data sources. Anthropic donated MCP to the Linux Foundation in December = under open governance. MCP isn't Anthropic's protocol anymore. It&#= 39;s the industry's plumbing. =E2=86=92 Read The New Stack's deep dive =C2=B7 See the install milestone report

  • ChatGPT's ad pilot reportedly = crossed $100 million in revenue =E2=80=94 in weeks. =E2=80=94 Reports e= merged that OpenAI's ad program hit the milestone before Q1 closed, sig= nificantly faster than expected. The company is simultaneously expanding ad= s to all US free and Go tier users and testing a self-serve Ads Manager das= hboard. Brands are moving past the "should we?" phase and into ex= ecution. The metric shift is happening in real time: the primary KPI for Ch= atGPT advertising isn't clicks. It's conversational intent matching= . =E2=86=92 Read the report<= /p>

  • Google expanded Se= arch Live globally =E2=80=94 voice + camera AI search in 200+ countries. =E2=80=94 Google's multimodal Search Live feature, which lets users h= ave voice-and-camera conversations inside AI Mode, went global on March 26.= AI Mode now has 75 million daily active users. Queries in AI Mode are 3x l= onger than traditional search. This normalizes a fundamentally different se= arch behavior: spoken, visual, situational, and iterative. Content that was= optimized for typed keywords may not surface in conversational, multimodal= queries. =E2=86=92 Read Google's M= arch AI recap

  • Google rolled Personal Intelligence out to all free US users. = =E2=80=94 Gemini can now draw on data from your connected Gmail, Photos, Yo= uTube, and other Google apps to deliver context-aware responses. Previously= limited to paid tiers. It works across Search, Chrome, and the Gemini app,= and it's opt-in with controls for disconnecting data sources. For mark= eters: Google's AI is now personalizing recommendations based on indivi= dual user data rather than generic targeting. Your content strategy just go= t a new variable =E2=80=94 and it's one you can't see or control. = =E2=86=92 Read the full update

    =

  • An AI-native SEO star= tup just raised $15M to automate organic search. =E2=80=94 Daydream clo= sed a $15M Series A to build an AI-powered SEO agency platform. The funding= signals that investors see organic search =E2=80=94 not just AI search =E2= =80=94 as a category being rebuilt from scratch with AI-native infrastructu= re. Daydream joins a growing wave of startups (including Averi) building th= e tools that replace the traditional agency model with AI-powered content e= ngines. =E2=86=92 Read the funding round=

  • Anthropic shi= pped 14+ product launches in March alone. =E2=80=94 Claude Code usage g= rew 300% since the Claude 4 models launched. Run-rate revenue is up 5.5x. T= he company shipped computer use improvements, off-peak usage limit increase= s across all plans, an enterprise analytics dashboard, PowerShell support, = transcript search, and MCP deduplication =E2=80=94 plus the accidental Clau= de Mythos leak that's still reverberating. Five outages in the same mon= th. Anthropic is shipping faster than anyone else in the industry, and the = infrastructure is struggling to keep up. =E2=86=92 Read The New Stack's full March roundup

    • =

 

=F0=9F=91=BE Feed The Engine

3D""

Schema markup is invisible code on your page = that tells search engines and AI systems what your content is =E2=80= =94 not just what it says.

It's the difference between a bot = reading your page and guessing you're an expert, and your page explicit= ly declaring: this is an article, written by this person, with these cr= edentials, published on this date, updated on this date, answering this que= stion.

Three types matter most right now.

Article schema<= /b> tells Google and AI crawlers who wrote the piece, when, and what organi= zation published it =E2=80=94 feeding directly into E-E-A-T signals.

FAQ schema marks up your questions and answers so they can be pulle= d into featured snippets and AI-generated responses without the system havi= ng to guess which part of your page is the answer.

Organization s= chema establishes your brand as a known entity across the web, which st= rengthens every other signal attached to your domain.

Next week:= Front-Loading Answers =E2=80=94 why the first 30% of your page captures= 44% of AI citations.

Improve You= r Schema With Averi
 

=E2=9A=99=EF=B8=8F=C2= =A0Straight Outta Dev

3D""

Content Scoring is Live Inside Averi

Averi now scores your cont= ent for GEO & SEO for you =E2=80=94 = right inside the editor.

Here's the problem we kept running into: you publi= sh a piece of content, it looks great, it reads well =E2=80=94 and then it = just sits there. Doesn't rank. Doesn't get cited by ChatGPT. Doesn&= #39;t show up in Perplexity. You're left wondering what went wrong, and= the answer is usually buried across six different tools and a dozen blog p= osts about "best practices."

So we built a scoring system= that tells you before you publish whether your content is op= timized for both Google and AI search =E2=80=94 in one number.

Ever= y piece of content in Averi now gets an SEO + GEO composite score (0= -100). SEO is weighted at 55%. GEO is weighted at 45%. The score updates in= real time as you write.

Here's what it actually checks:

=E2= =86=92 SEO signals =E2=80=94 keyword coverage, content structure, he= ading hierarchy, readability, meta title and description, internal links, i= mage alt text. The fundamentals that still drive Google rankings.

= =E2=86=92 GEO signals =E2=80=94 citation-worthiness (do you have sta= tistics with attribution? original claims? expert quotes?), extractability = (are your answers front-loaded in 40-60 word blocks that LLMs can pull clea= nly?), entity density (named people, companies, frameworks), E-E-A-T marker= s, and whether your site even lets AI crawlers in.

=E2=86=92 Act= ionable recommendations =E2=80=94 every check that scores below its max= generates a specific fix, prioritized by how much it would improve your co= mposite score.

Not: "improve your content quality."=

More like: "Add citations from different authority type= s (government, academic, industry)"

Why this matters right n= ow: every piece of data in this newsletter says the same thing. Being f= ound isn't enough =E2=80=94 you have to be selected. ChatGPT thr= ows away 85% of what it retrieves. Google's AI Overviews are driving im= pressions up but traffic down. The content that wins is structured for extr= action, loaded with citable data, and optimized for both the algorithm and = the AI. That's exactly what the scoring system measures.

No oth= er content platform scores for GEO. That's the gap we're closing. <= /p>

Start Creating GEO Optimized Content =
=E2=80=94 Averi Team

 

=F0=9F=93=9A New: Welcom= e To Averi Academy

3D""

Every section of this newsletter exists because the rules of= content marketing are being rewritten in real time. Fan-out queries. AI ci= tation surfaces. GEO. LinkedIn as a citation source. Content scoring. None = of this was in anyone's playbook two years ago.

We built Averi Academy to help you learn all of i= t.

It's a free certification program designed to = turn content marketers into AI-powered content marketers =E2=80=94 the peop= le who understand how to create content that ranks on Google and get= s cited by ChatGPT, Perplexity, and Copilot. You'll learn the framework= s, workflows, and strategies we write about in DFTA every week, structured = into lessons you can actually execute on.

Finish the program, earn = a certificate you can add straight to your LinkedIn profile.

Whethe= r you're a founder running marketing solo, a content marketer leveling = up your skillset, or someone eyeing one of those roles in Don't Let AI = Replace You =E2=80=94 this is built for you.

=F0=9F=91=89 Become a Certified AI Content Engineer =E2=86=92=

 

=F0=9F=93=9D= The Good Sh*t

3D""

AI search engines now ha= ndle 60% of B2B product discovery. Google organi= c CTR has dropped 61% on queries with AI Overviews. And most marketing team= s are still running the same playbook from 2023.

We wanted to kno= w: what happens when an entire industry is forced to adapt at once?

So we ran a swarm intell= igence simulation=C2=A0(12 AI agents representing CMOs, V= Ps of Marketing, SEO managers, content leads, and demand gen specialists) a= nd let them debate, strategize, and compete across 15 rounds of simulated m= arket disruption.

The results weren't subtle.

Read online
  1. <= p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-brea= k:break-word;">The Compounding Game: Why the Best Time to Start Was Six = Months Ago (And the Second Best Time Is Now)=E2=86=92 Read on= line

  2. We Get 37 Visitors a Day From AI Chatbots. Here's What = They're Pulling. =E2=86=92 Read online

=
 

=F0=9F=A4=96 What The Bots Are Reading

3D""

Google and the AI platforms ju= st agreed on what good content looks like. They didn't coordinate. They= converged.

The March 2026 core update is completing this week = =E2=80=94 and a JetDigitalPro study of 600,000 pages reveals a pattern that= matters far beyond Google rankings=E2=80=A6 the content winning in the = core update is the same content getting cited by AI search platforms.

Here's the data.

AI content farms lost 60-80% of o= rganic traffic. Affiliate sites took a 71% negative hit =E2=80=94 th= e hardest-hit category. Content not updated within 90 days lost 20-40%. But sites publishing original research gained an average 22% vis= ibility boost. 72% of top-ranking pages now feature detailed author = credentials, up from 58% before the update. And the correlation between AI = usage and ranking penalties was 0.011 =E2=80=94 essentially zero.

Google isn't penalizing AI-= assisted content. It's penalizing content that exists only to intercept= search traffic without adding anything new.

Here's why this matters for AI citation too: the same qualities th= at Information Gain rewards =E2=80=94 original data, named experts, verifia= ble claims, structured answers =E2=80=94 are exactly what AirOps' fan-o= ut study showed ChatGPT selects for when choosing which 15% of retrieved pa= ges to cite.

And it's what Ahrefs found in the AI Overview de= coupling: only 38% of citations come from top-10 pages now, because AI = systems are selecting for content quality and specificity, not just rank po= sition.

The convergence is structural, not coincidental. Google is = using Gemini 4.0's Semantic Filter in this update. AI Overviews draw on= the same quality signals as organic rankings. ChatGPT's retrieval-to-c= itation pipeline rewards the same attributes =E2=80=94 original data, attri= bution phrases, entity density, front-loaded answers.

And there's one mor= e data point that should keep founders up at night: HubSpot reportedly = lost 70-80% of its organic traffic across the 2025-2026 update cycle. The f= ormer gold standard of content marketing at scale =E2=80=94 undone by years= of publishing broad top-of-funnel content with weak connections to its cor= e product. If HubSpot's content strategy can't survive this environ= ment, no one's can. Volume doesn't compound anymore. Quality does. =

What this means for startups: Stop treating SEO and GEO as se= parate disciplines. The content that ranks in Google and the content that g= ets cited by AI are now evaluated on the same signals: original data, named= expertise, information gain, and structured extractability. One strategy. = One standard. Build for both or lose to both.

=F0=9F=93=8A=C2=A0<= b>By the numbers:

  • 600,000 pages analyzed in JetDigitalPro study

  • 60-80% traffic loss for AI cont= ent farms

  • 71%= of affiliate sites saw negative impact (hardest-hit category)

    • 22% average visibility ga= in for sites with original research

  • =

    72% of top-ranking pages now show detailed author cr= edentials (up from 58%)

  • 0.011 correlation between AI usage and ranking penalties (essent= ially zero)

  • 20-40= % traffic loss for content not updated within 90 days

  • 70-80% reported organic traffi= c loss at HubSpot across 2025-2026 cycle

Start Getting Cited By AI with Averi

 

=

=F0=9F=95=B5 Marketer=E2=80=99s Anonymous

We all know the = industry loves to pretend it=E2=80=99s got it all figured out.

But = here?

We tell the truth.

Every week, we=E2=80=99re asking= you to share how things really work behind the scenes. Because getting bet= ter starts with getting honest.

Don=E2=80=99t worry, it=E2=80=99s a= safe space.

Drop your vote.

= The bots are citing your competitors. What's your move?

Already optimizing for GEO =E2=80=94 we're ahead of this

I know I should be doing GEO but haven't start= ed

Still focused on traditional SEO =E2=80= =94 GEO feels like a buzzword

I don't even = know which AI platforms mention my brand

We'= ;re publishing content but have zero distribution strategy

Honestly? I'm still trying to publish consistently

I just learned what GEO stands for from this news= letter

 


=F0=9F=93=BA The Algorithm Could Never

= Nike =E2=80=94 "So Win"

<= /table>
3D""
3D"YouTube

Nike / So Win. - 2025 Super Bowl Commercial

Nike hadn't run a Super Bowl ad in 27= years. When it came back, it didn't run a product spot. It didn't = run a celebrity cameo. It ran a 90-second black-and-white anthem about fema= le athletes being told what they can't do =E2=80=94 and doing it anyway= .

Caitlin Clark. Sha'Carri Richardson. A'ja Wilson. Jordan = Chiles. Sabrina Ionescu. Aryna Sabalenka. Each one shown in the middle of t= he thing they were told they couldn't do =E2=80=94 breaking records, fi= lling stadiums, demanding attention =E2=80=94 while rapper Doechii narrated= every criticism women athletes hear, building to a three-word answer: &quo= t;So Win."

Created by Wieden+Kennedy Portland. Directed by Kim= Gehrig. Set to Led Zeppelin's "Whole Lotta Love." No product= shots. No app downloads. No QR codes. Just athletes and a point of view. <= /p>

Why we love it: Nike's CMO said the company is getting &qu= ot;back to athletes over algorithms." That single line is the most rel= evant sentence in marketing right now =E2=80=94 the same week Google's = core update proved that original, expert-driven content beats algorithmic c= ontent at scale, Nike proved the same thing in advertising. The campaign di= dn't optimize for engagement metrics. It optimized for meaning. And the= meaning did the distribution.

The numbers were staggering. 66 mill= ion Instagram views in 24 hours =E2=80=94 Nike's most-watched video eve= r on the platform. 28 million views across the follow-up athlete spotlight = series. Won the Super Clio for best ad of the game. Nike's logo appeare= d 819 times across 521 frames during the broadcast =E2=80=94 more than any = other brand. The "So Win" T-shirt featuring all six athletes sold= out immediately. A'ja Wilson's signature shoe, the "A'One= Pink Aura," sold out within minutes when it dropped months later.

And here's the strategic depth most coverage missed: Nike didn'= ;t run a Super Bowl ad in 2026. They came back for one year =E2=80=94 prove= d they could still own the biggest stage in advertising =E2=80=94 and then = stepped away again. They chose the moment, executed perfectly, and walked a= way before it became routine. That's not a media strategy. That's r= estraint as a competitive advantage.

The algorithm could never understand that the most powerful brand statement Nike could make after 2= 7 years of silence was a 90-second film with no product in it =E2=80=94 and= that the second most powerful statement was not coming back the following = year.

The startup takeaway: When you finally have something w= orth saying, say it once, say it perfectly, and don't dilute it by sayi= ng it again next week.

=F0=9F=94=97=C2=A0

Do we = dig it?

It's a vibe =F0=9F=91=8F

=

Belongs in the trash =F0=9F=97=91=EF=B8=8F

 

=F0=9F=97=93=EF=B8=8F Make Friends

=
POSS= IBLE 2026

The marketing event that went from launch to "th= e Cannes of the U.S." in two years. POSSIBLE brings together decision = makers from brands, agencies, media, creative, culture, and tech =E2=80=94 = with a 2026 agenda built around AI, the creator economy, and performance ma= rketing convergence.

Date: April 13-15, 2026

Locati= on: Miami Beach, FL (Fontainebleau)

Link:=C2=A0Register

Adweek Social = Media Week

Adweek's social media flagship returns to New Yo= rk with programming built for the post-algorithm era. The 2026 agenda cover= s creator collaborations, emerging formats, social storytelling, and AI-nat= ive content strategy for both B2C and B2B brands. CMOs, content creators, a= nd platform executives under one roof.

Date: April 14-16, 202= 6

Location: New York, NY (Metropolitan Pavilion)

Li= nk:=C2=A0Register

 =

=F0=9F=92=A1Ask Averi

AI + Human M= arketing Tip
<= td align=3D"center" valign=3D"top" style=3D"padding:16px 16px 16px 16px;" c= lass=3D"dd">

=E2=80=9CThe fastest way to survive a core update and win= AI citations is the same move: add one piece of original data to every pag= e that matters.=E2=80=9D

Google's Information Gain signal now has = real teeth. Pages that reword the top 10 results are dropping. Pages with p= roprietary data are climbing 22%. And on the AI side, pages with original d= ata tables earn 4.1x more citations from ChatGPT. One original stat, one fi= rst-hand case study, one data point that exists nowhere else on the interne= t =E2=80=94 that's the single highest-leverage edit you can make to any= piece of content right now.

It doesn't have to be a massive research= study. It can be your own platform data, a customer result, a benchmark fr= om your operations, or a survey of your audience. If you created it, it has= Information Gain. If you copied it, it doesn't.

<= /td>

Strategy You Can Steal

The Information Gain Sprint

What= it is: A 90-minute sprint to identify your highest-value pages, diagno= se what original data they're missing, and add the specific signals tha= t both Google's core update and AI citation systems reward.

T= ime commitment: 90 minutes, 4 blocks

Block 1: Find Your Vulne= rable Pages (20 min)

Open Google Search Console. Filter to the= last 28 days. Sort by clicks, descending. These are your highest-traffic p= ages =E2=80=94 the ones where a core update loss hurts the most. Now cross-= reference: for each of your top 15 pages, ask two questions. First, does th= is page contain any data, stat, or claim that exists only here? If t= he answer is no, it's vulnerable. Second, when was it last updated? Con= tent not touched in 90+ days lost 20-40% in this update. Flag every page th= at fails either test.

Block 2: Mine Your Own Data (25 min)

You have original data. You're just not publishing it. Open your a= nalytics, your CRM, your product dashboard, your customer success records. = Look for: conversion rates from your own funnel, time-to-value metrics from= your onboarding, before/after results from customers, engagement benchmark= s from your content, pricing comparisons you've run internally, survey = results from your audience. Write down 10-15 data points. They don't ne= ed to be groundbreaking. They need to be yours. "Our customers = see an average 34% increase in organic traffic within 90 days" is more= valuable to Google and AI systems than a hundred rewritten paragraphs from= someone else's blog post.

Block 3: Add Information Gain to Y= our Top 5 (30 min)

Pick the five pages from Block 1 that are mos= t vulnerable and most important. For each one, add at least one of the foll= owing: a proprietary statistic with clear attribution ("Based on Averi= 's analysis of 500 content campaigns..."), a named expert quote = =E2=80=94 even if the expert is you (72% of top-ranking pages now show auth= or credentials), a first-hand case study with specific numbers, a compariso= n table built from your own testing, or an original framework or methodolog= y that can be cited by name. Structure it for extraction: put the data poin= t in the first 30% of the relevant section. Use attribution language ("= ;According to," "Our data shows," "Based on analysis of= "). Include the number, the source, and the context in a single senten= ce an AI system can pull cleanly.

Block 4: Update and Timestamp = (15 min)

For each page you edited, update the "Last Updated= " date. Add or update the author bio with verifiable credentials. If y= ou added a new section, make sure the H2 is a question your audience would = actually ask =E2=80=94 question-based headings still drive both featured sn= ippet selection and AI extraction. Push the updates live. Then open Bing We= bmaster Tools and submit the URLs through IndexNow so AI systems see the fr= esh content faster. Screenshot your Search Console baseline for these five = pages. Check again in 30 days.

Why this works: The March 2026= core update and AI citation systems are now rewarding the same signals. Or= iginal data. Named expertise. Verifiable claims. Fresh content. The correla= tion between AI usage and ranking penalties is 0.011 =E2=80=94 Google doesn= 't care if you use AI to write. It cares whether you added something th= e internet didn't already have. This sprint makes sure your most import= ant pages pass that test for both Google and the bots.

Create GEO Optimized LinkedIn Content With Averi

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Google doesn't care if AI helped you write. It cares whether yo= u added something that wasn't already there.

Til next time,

DFTA

What did you think of this issue?

I loved it!

Good. But you've done= better.

Meh.

 
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