Envelope-to: alvarochf@traceseis.com
Delivery-date: Wed, 08 Apr 2026 08:05:51 -0600
Date: Wed, 08 Apr 2026 14:05:33 +0000
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 boundary="7121eb09445bc207cf1a58eac5bc28ce3ab82c6ef51aa98b33d632dc9ef9"
Subject: When your A/B tests have results, here's what to do with them
From: James from Hunter <james@mail.hunter.io>
To: alvarochf@traceseis.com
Reply-To: James from Hunter <james@mail.hunter.io>
Message-Id: <20260408140533.4f2e209898d5a32e@cio49840.mail.hunter.io>

--7121eb09445bc207cf1a58eac5bc28ce3ab82c6ef51aa98b33d632dc9ef9
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STOP: Do these 3 things before you pick a winner =C2=A0

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=A0

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=E2=80=8A

meet the new email AB testing feature in Hunter ( https://hunter.io/campaig=
ns?utm_campaign=3DProduct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+20=
26&utm_content=3DAB+testing+email+four+launch+-+paying+users&utm_medium=3De=
mail_action&utm_source=3Dcustomer.io )

******************************************************
How to read and act on your A/B test results in Hunter
******************************************************

What to do with your A/B test results ( https://hunter.io/campaigns?utm_cam=
paign=3DProduct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_con=
tent=3DAB+testing+email+four+launch+-+paying+users&utm_medium=3Demail_actio=
n&utm_source=3Dcustomer.io )

With results of your A/B tests coming in, it=E2=80=99s time to think about =
how you=E2=80=99ll pick a winner for your remaining sends. Here's how.

1) Open rate tells you about your subject line

If Variant A has a significantly higher open rate, the subject line is doin=
g its job. But that doesn't mean it's a better email.

Check whether the reply rate follows the same pattern. If it doesn't, somet=
hing in the body is losing the reader.

2) Reply rate is the metric that leads to meetings

Replies are the goal. A lower open but higher reply rate is better.

Even if less open, you have a version that drives replies. Trust replies ab=
ove all else when deciding which variant to apply.

3) Be patient with small sample sizes

Sending to less than 100 people is best practice, but it means you'll need =
to run the same experiment a couple times to confirm what the data means.

If the results are close, run the message against 250-500 recipients before=
 calling it.

Confident in your results? Choose the winner in the Statistics tab of Seque=
nces to lock in the best-performing variant.

Upgrade today to double down your Q1 lead generation results.

Upgrade and double down ( https://hunter.io/pricing?utm_campaign=3DProduct+=
Update%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_content=3DAB+testin=
g+email+four+launch+-+paying+users&utm_medium=3Demail_action&utm_source=3Dc=
ustomer.io#:~:text=3DUnlimited-,Sequences,-Hunter%27s%20email%20outreach )

Questions? Reply to this email or contact us at contact@hunter.io ( contact=
@hunter.io?utm_campaign=3DProduct+Update%3A+Sequences+-+AB+Testing+-+March+=
10-31+2026&utm_content=3DAB+testing+email+four+launch+-+paying+users&utm_me=
dium=3Demail_action&utm_source=3Dcustomer.io ).

=C2=A0

Best,

James
Head of Marketing, Hunter

LinkedIn ( https://www.linkedin.com/company/hunter-io/?utm_campaign=3DProdu=
ct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_content=3DAB+tes=
ting+email+four+launch+-+paying+users&utm_medium=3Demail_action&utm_source=
=3Dcustomer.io )Twitter ( https://twitter.com/EmailHunter?utm_campaign=3DPr=
oduct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_content=3DAB+=
testing+email+four+launch+-+paying+users&utm_medium=3Demail_action&utm_sour=
ce=3Dcustomer.io )
Facebook ( https://www.facebook.com/EmailHunter.co?utm_campaign=3DProduct+U=
pdate%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_content=3DAB+testing=
+email+four+launch+-+paying+users&utm_medium=3Demail_action&utm_source=3Dcu=
stomer.io )YouTube ( https://www.youtube.com/channel/UCAaEqu5fM-nSVvWZ656nd=
5g?utm_campaign=3DProduct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+20=
26&utm_content=3DAB+testing+email+four+launch+-+paying+users&utm_medium=3De=
mail_action&utm_source=3Dcustomer.io )

Need help? Contact us ( https://hunter.io/contact?utm_campaign=3DProduct+Up=
date%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_content=3DAB+testing+=
email+four+launch+-+paying+users&utm_medium=3Demail_action&utm_source=3Dcus=
tomer.io )

Unsubscribe ( https://track.customer.io/unsubscribe/dgTJmwULANGI7APPiOwDAZ1=
tZimdK49aRqFQXuVpfw=3D=3D ) =E2=80=A2 View in Browser ( https://track.custo=
mer.io/deliveries/dgTJmwULANGI7APPiOwDAZ1tZimdK49aRqFQXuVpfw=3D=3D )

Hunter Web Services, Inc. 2810 N Church St #50754, Wilmington Delaware 1980=
2-4447
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ign=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D=
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=3D"column column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-r=
space:0;font-weight:400;text-align:left;vertical-align:top"><table class=3D=
"html_block block-1" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspac=
ing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspac=
e:0"><tbody><tr><td class=3D"pad"><div style=3D"font-family:'Helvetica Neue=
',Helvetica,Arial,sans-serif;text-align:center" align=3D"center">
<style>
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</style></div></td></tr></tbody></table><div class=3D"spacer_block block-2"=
 style=3D"height:41px;line-height:41px;font-size:1px">=E2=80=8A</div><table=
 class=3D"image_block block-3" width=3D"100%" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-t=
able-rspace:0"><tbody><tr><td class=3D"pad" style=3D"padding-bottom:20px;wi=
dth:100%;padding-right:0;padding-left:0"><div class=3D"alignment" align=3D"=
center"><div style=3D"max-width:120px"><a href=3D"https://cio-mail.hunter.i=
o/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VMQU5HSTdBUFBpT3dEQVoxdFppbWRLNDlhUnFGUVh1V=
nBmdz09IiwiaHJlZiI6Imh0dHBzOi8vaHVudGVyLmlvL2NhbXBhaWducz91dG1fY2FtcGFpZ249=
UHJvZHVjdCtVcGRhdGUlM0ErU2VxdWVuY2VzKy0rQUIrVGVzdGluZystK01hcmNoKzEwLTMxKzI=
wMjZcdTAwMjZ1dG1fY29udGVudD1BQit0ZXN0aW5nK2VtYWlsK2ZvdXIrbGF1bmNoKy0rcGF5aW=
5nK3VzZXJzXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c=
3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJjOTliMDU4YzAyOGZhYzAxZDE4OGVjMDMiLCJsaW5rX2lk=
IjoyNH0/16a5eec9d2b83917fcca55121e48ef5894b2eff2fd1882df46a2524fc369f50b" t=
arget=3D"_blank"><img src=3D"https://userimg-assets.customeriomail.com/imag=
es/client-env-85449/1755001747167_logo_01K2F42XTNKTZQSTNGVPR6SM62.png" styl=
e=3D"display:block;height:auto;border:0;width:100%" width=3D"120" alt=3D"me=
et the new email AB testing feature in Hunter" title=3D"meet the new email =
AB testing feature in Hunter" height=3D"auto"/></a></div></div></td></tr></=
tbody></table></td>
</tr></tbody></table></td></tr></tbody></table><table class=3D"row row-3" a=
lign=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0=
"><tbody><tr><td><table class=3D"row-content stack" align=3D"center" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"m=
so-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-left:1px =
solid #555;border-right:1px solid #555;color:#000;border-radius:20px 20px 0=
 0;border-top:1px solid #555;width:480px;margin:0 auto" width=3D"480"><tbod=
y><tr><td class=3D"column column-1" width=3D"100%" style=3D"mso-table-lspac=
e:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top">=
<table class=3D"heading_block block-1" width=3D"100%" border=3D"0" cellpadd=
ing=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace=
:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad" style=3D"padding-bottom=
:10px;padding-left:20px;padding-right:20px;padding-top:25px;text-align:cent=
er;width:100%"><h1 style=3D"margin:0;color:#161e24;direction:ltr;font-famil=
y:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:25px;font-weight:40=
0;letter-spacing:normal;line-height:1.2;text-align:center;margin-top:0;marg=
in-bottom:0;mso-line-height-alt:30px">
<strong><span style=3D"word-break: break-word; color: #000000;">How to read=
 and </span><span style=3D"word-break: break-word; color: #ff3e00;">act on =
your A/B test results <span style=3D"word-break: break-word; color: #000000=
;">in Hunter</span></span></strong></h1></td></tr></tbody></table></td></tr=
></tbody></table></td></tr></tbody></table><table class=3D"row row-4" align=
=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0"=
 role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbo=
dy>
<tr><td><table class=3D"row-content stack" align=3D"center" border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-=
lspace:0;mso-table-rspace:0;background-color:#fff;border-left:1px solid #55=
5;border-right:1px solid #555;color:#000;border-radius:0;width:480px;margin=
:0 auto" width=3D"480"><tbody><tr><td class=3D"column column-1" width=3D"10=
0%" style=3D"mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-ali=
gn:left;padding-bottom:5px;padding-left:15px;padding-right:15px;vertical-al=
ign:top"><table class=3D"image_block block-1" width=3D"100%" border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table=
-lspace:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad" style=3D"width:1=
00%"><div class=3D"alignment" align=3D"center"><div style=3D"max-width:448p=
x"><a href=3D"https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VMQU=
5HSTdBUFBpT3dEQVoxdFppbWRLNDlhUnFGUVh1VnBmdz09IiwiaHJlZiI6Imh0dHBzOi8vaHVud=
GVyLmlvL2NhbXBhaWducz91dG1fY2FtcGFpZ249UHJvZHVjdCtVcGRhdGUlM0ErU2VxdWVuY2Vz=
Ky0rQUIrVGVzdGluZystK01hcmNoKzEwLTMxKzIwMjZcdTAwMjZ1dG1fY29udGVudD1BQit0ZXN=
0aW5nK2VtYWlsK2ZvdXIrbGF1bmNoKy0rcGF5aW5nK3VzZXJzXHUwMDI2dXRtX21lZGl1bT1lbW=
FpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJjOTliM=
DU4YzAyOGZhYzAxZDE4OGVjMDMiLCJsaW5rX2lkIjoyNH0/16a5eec9d2b83917fcca55121e48=
ef5894b2eff2fd1882df46a2524fc369f50b" target=3D"_blank"><img src=3D"https:/=
/userimg-assets.customeriomail.com/images/client-env-85449/1774953815869_AB=
%20Sequences%20Comm%203_01KN1QVQTRY2FMV0TWHD01NT31.png" style=3D"display:bl=
ock;height:auto;border:0;width:100%" width=3D"448" alt=3D"What to do with y=
our A/B test results" title=3D"What to do with your A/B test results" heigh=
t=3D"auto"/></a></div></div></td></tr></tbody></table><table class=3D"parag=
raph_block block-2" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace=
:0;word-break:break-word"><tbody><tr><td class=3D"pad" style=3D"padding-lef=
t:20px;padding-right:20px;padding-top:10px"><div style=3D"color:#28323b;dir=
ection:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-siz=
e:14px;font-weight:400;letter-spacing:0;line-height:1.3;text-align:left;mso=
-line-height-alt:18px"><p style=3D"margin:0">
With results of your A/B tests coming in, it=E2=80=99s time to think about =
how you=E2=80=99ll pick a winner for your remaining sends. Here's how.</p><=
/div></td></tr></tbody></table><table class=3D"paragraph_block block-3" wid=
th=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presen=
tation" style=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-wor=
d"><tbody><tr><td class=3D"pad" style=3D"padding-left:20px;padding-right:20=
px;padding-top:20px"><div style=3D"color:#28323b;direction:ltr;font-family:=
'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;=
letter-spacing:0;line-height:1.3;text-align:left;mso-line-height-alt:21px">=
<p style=3D"margin:0"><strong>1) Open rate tells you about your subject lin=
e</strong></p></div></td></tr></tbody></table><table class=3D"paragraph_blo=
ck block-4" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0"=
 role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;word-=
break:break-word"><tbody><tr><td class=3D"pad" style=3D"padding-left:20px;p=
adding-right:20px;padding-top:10px"><div style=3D"color:#28323b;direction:l=
tr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;f=
ont-weight:400;letter-spacing:0;line-height:1.3;text-align:left;mso-line-he=
ight-alt:18px"><p style=3D"margin:0;margin-bottom:16px">If Variant A has a =
significantly higher open rate, the subject line is doing its job. But that=
 doesn't mean it's a better email.</p><p style=3D"margin:0">
Check whether the reply rate follows the same pattern. If it doesn't, somet=
hing in the body is losing the reader.</p></div></td></tr></tbody></table><=
/td></tr></tbody></table></td></tr></tbody></table><table class=3D"row row-=
5" align=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace=
:0"><tbody><tr><td><table class=3D"row-content stack" align=3D"center" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D=
"mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-left:1p=
x solid #555;border-right:1px solid #555;color:#000;border-bottom:1px solid=
 #555;border-radius:0 0 20px 20px;width:480px;margin:0 auto" width=3D"480">=
<tbody><tr><td class=3D"column column-1" width=3D"100%" style=3D"mso-table-=
lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:=
40px;padding-left:15px;padding-right:15px;vertical-align:top"><table class=
=3D"paragraph_block block-1" width=3D"100%" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-tab=
le-rspace:0;word-break:break-word"><tbody><tr><td class=3D"pad" style=3D"pa=
dding-left:20px;padding-right:20px;padding-top:20px"><div style=3D"color:#2=
8323b;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif=
;font-size:16px;font-weight:400;letter-spacing:0;line-height:1.3;text-align=
:left;mso-line-height-alt:21px"><p style=3D"margin:0">
<strong>2)</strong> <strong>Reply rate is the metric that leads to meetings=
</strong></p></div></td></tr></tbody></table><table class=3D"paragraph_bloc=
k block-2" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;word-b=
reak:break-word"><tbody><tr><td class=3D"pad" style=3D"padding-left:20px;pa=
dding-right:20px;padding-top:10px"><div style=3D"color:#28323b;direction:lt=
r;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;fo=
nt-weight:400;letter-spacing:0;line-height:1.3;text-align:left;mso-line-hei=
ght-alt:18px"><p style=3D"margin:0;margin-bottom:16px">Replies are the goal=
=2E A lower open but higher reply rate=
 is better.</p><p style=3D"margin:0">Ev=
en if less open, you have a version that drives replies. Trust replies abov=
e all else when deciding which variant to apply.</p></div></td></tr></tbody=
></table><table class=3D"paragraph_block block-3" width=3D"100%" border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-t=
able-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td clas=
s=3D"pad" style=3D"padding-left:20px;padding-right:20px;padding-top:20px"><=
div style=3D"color:#28323b;direction:ltr;font-family:'Helvetica Neue',Helve=
tica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;line-=
height:1.3;text-align:left;mso-line-height-alt:21px"><p style=3D"margin:0">
<strong>3) Be patient with small sample sizes</strong></p></div></td></tr><=
/tbody></table><table class=3D"paragraph_block block-4" width=3D"100%" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D=
"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><t=
d class=3D"pad" style=3D"padding-left:20px;padding-right:20px;padding-top:1=
0px"><div style=3D"color:#28323b;direction:ltr;font-family:'Helvetica Neue'=
,Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0=
;line-height:1.3;text-align:left;mso-line-height-alt:18px"><p style=3D"marg=
in:0;margin-bottom:16px">Sending to less than 100 people is best practice, =
but it means you'll need to run the same experiment a couple times to confi=
rm what the data means.</p><p style=3D"margin:0">If the results are close, =
run the message against 250-500 recipients before calling it.</p>
</div></td></tr></tbody></table><table class=3D"paragraph_block block-5" wi=
dth=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"prese=
ntation" style=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-wo=
rd"><tbody><tr><td class=3D"pad" style=3D"padding-left:25px;padding-right:2=
5px;padding-top:25px"><div style=3D"color:#28323b;direction:ltr;font-family=
:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400=
;letter-spacing:0;line-height:1.3;text-align:left;mso-line-height-alt:18px"=
><p style=3D"margin:0;margin-bottom:9px">Confident in your results? Choose =
the winner in the Statistics tab of Sequences to lock in the best-performin=
g variant.</p><p style=3D"margin:0">Upgrade today to double down your Q1 le=
ad generation results.</p></div></td></tr></tbody></table><table class=3D"b=
utton_block block-6" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspac=
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e:0"><tbody><tr><td class=3D"pad" style=3D"padding-left:10px;padding-right:=
10px;padding-top:25px;text-align:center"><div class=3D"alignment" align=3D"=
center"><a href=3D"https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVEptd=
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y: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-we=
ight: 400; mso-border-alt: none; padding-bottom: 5px; padding-top: 5px; pad=
ding-left: 20px; padding-right: 20px; text-align: center; width: auto; word=
-break: keep-all; letter-spacing: normal;"><span style=3D"word-break: break=
-word; line-height: 28px;">Upgrade and double down</span></span>
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</tr></tbody></table><table class=3D"paragraph_block block-7" width=3D"100%=
" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" st=
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-top:25px"><div style=3D"color:#28323b;direction:ltr;font-family:'Helvetica=
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cing:0;line-height:1.3;text-align:left;mso-line-height-alt:18px"><p style=
=3D"margin:0;margin-bottom:9px">Questions? Reply to this email or contact u=
s at <a href=3D"mailto:contact@hunter.io?utm_campaign=3DProduct+Update%3A+S=
equences+-+AB+Testing+-+March+10-31+2026&amp;utm_content=3DAB+testing+email=
+four+launch+-+paying+users&amp;utm_medium=3Demail_action&amp;utm_source=3D=
customer.io" style=3D"text-decoration: underline; color: #0068a5;">contact@=
hunter.io</a>.</p><p style=3D"margin:0;margin-bottom:9px">=C2=A0</p><p styl=
e=3D"margin:0">Best,
<br/>James<br/><strong>Head of Marketing, Hunter</strong></p></div></td></t=
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tyle=3D"padding:0"><a href=3D"https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZC=
I6ImRnVEptd1VMQU5HSTdBUFBpT3dEQVoxdFppbWRLNDlhUnFGUVh1VnBmdz09IiwiaHJlZiI6I=
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block block-2" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D=
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Need help? <strong><a href=3D"https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZC=
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/table><table class=3D"text_block block-2" width=3D"100%" border=3D"0" cell=
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d; font-size: 11px;">Hunter Web Services, Inc. 2810 N Church St #50754, Wil=
mington Delaware 19802-4447</span></p></div></div></td></tr></tbody></table=
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