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Date: Wed, 08 Apr 2026 18:03:39 +0000 (UTC)
From: Insane Founder <lavena@insanefounder.com>
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Subject: You know, this is like, hurting your credibility... Right?
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^Hi! Welcome. You being here means more than you know. Knowing it lands wit=
h someone like you keeps me going. I'm ^^[Lavena Xu-Johnson](https://x.com/=
iamlavena)^^. I write about psychology for founders. Why? Because scaling a=
 business means scaling ourselves first.^

_When was the last time you caught yourself saying:=E2=80=9D I just wanted =
to quickly touch base about..."_

_Just. Quickly. Wanted to._

_Three words doing nothing except softening a message that didn't need soft=
ening. You might not be feeling nervous when you say that, but the words us=
ually slip off the tongue before the mind catches up.  _

_Just as we barely notice our __[facial expressions ](https://insanefounder=
.com/p/your-face-is-saying-something-do-you-know-what-it-is)__mid-conversat=
ion, we rarely notice our verbal habits when we communicate, too. _

_Last week, we looked at the __[physical dimension of mirroring](https://in=
sanefounder.com/p/your-face-is-saying-something-do-you-know-what-it-is)__: =
how our face, posture, and tempo broadcast a signal to everyone in the room=
 before we've said a single word._

_Today, we will explore how filler words, the =E2=80=98hedges=E2=80=99, the=
 =E2=80=98qualifiers=E2=80=99, and the way we construct leadership, credibi=
lity, reliability, or erode it, in language._

__**[Subscribe](https://insanefounder.com/subscribe?utm_source=3Dinsanefoun=
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=F0=9F=A4=9D^_ This edition is kindly brought to you by  _^

Thousands of startups use **[Notion](https://ntn.so/insane)** as a connecte=
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31056488fc8343a7256b28d0e)_^^_**_._**_^

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
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=E2=80=94=E2=80=94

### What's a hedge, and why do we default to one?

A hedge is any word or phrase that modifies the meaning of predicates, maki=
ng them fuzzier or less fuzzy. George Lakoff first introduced the term in a=
 landmark=C2=A0[1973 paper](https://link.springer.com/article/10.1007/BF002=
62952)=C2=A0in the=C2=A0_Journal of Philosophical Logic._ For example, we s=
ay "sort of," "very," "technically," "strictly speaking," "loosely speaking=
," and "regular" to position statements somewhere on the continuum between =
absolute truth and approximation.

At work, we may say:

* "I think this might possibly work."

* "This could be kind of useful."

* "I'm not an expert, but..."

* "Correct me if I'm wrong..."

Robin Lakoff's later work on=C2=A0[politeness theory](https://www.academia.=
edu/9669467/ROBIN_LAKOFF_S_POLITENESS_PRINCIPLES)=C2=A0showed that hedging =
functions as a social lubricant: it is used when we subconsciously try to a=
void overstepping or appearing demanding. Her foundational paper, published=
 in _Language in Society_ in 1973, documented how hedging clusters around f=
ace-threatening speech interactions in: disagreements, strong claims, and d=
irect requests.

The problem is that most of us hedge by reflex, as a habit.

Robin Lakoff's politeness framework showed that the more we perceive oursel=
ves as lower status in an interaction, the more hedges we use: we =E2=80=98=
hedge=E2=80=99 to manage social risk.

Lakoff observed that=C2=A0[women are socialized and conditioned](https://we=
b.stanford.edu/class/linguist156/Lakoff_1973.pdf)=C2=A0to use more hedges, =
tag questions, and qualifiers than men, to soften assertions and avoid the =
appearance of imposing. This linguistic deference, Lakoff argued, results i=
n women's speech encoding tentativeness as a default, making them sound mor=
e hesitant even when extremely competent.

When we walk into a pitch, and our sentences start collecting qualifiers: "=
I think we're basically seeing...", our language is forming a perceived sta=
tus that may not act in our favor.

However, this does not apply to epistemic settings. For example, "the evide=
nce suggests," "it appears that" are markers of intellectual rigor. "Around=
 40%" is more honest than "40%" when we don't have exact data.

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
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=E2=80=94=E2=80=94

### The filler problem is not what we think it is

Let's be precise about fillers. "Um" and "uh" are not the same thing, and n=
either is the pause we're scared of.

Psycholinguists Herbert Clark and Jean Fox Tree, in a=C2=A0[2002 paper in=
=C2=A0](https://www.columbia.edu/~rmk7/HC/HC_Readings/Clark_Fox.pdf)_[Cogni=
tion](https://www.columbia.edu/~rmk7/HC/HC_Readings/Clark_Fox.pdf)_, distin=
guished between "uh" (signaling a short delay) and "um" (signaling a longer=
 delay). These are not random sounds. They are real communicative interacti=
ons =E2=80=94 we use them to search for a word or construct a thought (Clar=
k & Fox Tree, 2002).

They are also mostly fine.

The fillers that actually cost us are the semantic ones: "You know." "Like.=
" "Basically." "Kind of." "Right?" These are different from um and uh becau=
se they carry intended meaning, or try to.

* "You know" is a comprehension check that, overused, becomes a verbal tic =
signaling unsureness.

* "Basically" is meant to simplify, but often precedes a statement that did=
n't need simplification and comes across as either condescending or defensi=
ve.

* "Right?" at the end of a sentence turns a statement into a question.

That last one is worth noting: "We've built a strong pipeline, right?" is a=
 structurally different sentence from "We've built a strong pipeline." The =
first is asking the listener to validate, and the second is asking for perm=
ission to have said it at all.

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

### Why this matters in leadership

Gikas and Sutcliffe tested this directly. In a [2019 controlled experiment]=
(https://digitalcommons.calpoly.edu/comssp/239/) published in the Cal Poly =
Communication Journal, participants listened to identical interview respons=
es; the only variable was the frequency of fillers. The higher the filler r=
ate, the lower the speaker was rated on professional credibility and commun=
ication competence, regardless of gender (Gikas & Sutcliffe, 2021).

The content of the answers was identical.

We spend enormous amounts of time on the deck, the numbers, the narrative. =
Assuming it=E2=80=99s about substance, when it=E2=80=99s more about how we =
deliver it.

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=E2=80=94=E2=80=94

### The verbal dimension of mirroring

Mirroring isn't only physical. We mirror verbally, too, in vocabulary, comp=
lexity, and even sentence rhythm. And just as with postural mirroring, this=
 builds rapport. When we match someone's linguistic habits, neither too for=
mal nor too casual, complex enough to signal competence, accessible enough =
to signal warmth, we create a sense of ease.

What gets particularly interesting for founders is that we often navigate b=
etween very different audiences within a single day. The language that buil=
ds trust with our engineering team isn't the same language that builds trus=
t with the board. The language that works with a new investor is different =
from the one that works with a longtime operator.

Most people unconsciously drift between these forms of communication. The s=
kill is learning to shift deliberately, which requires knowing our default =
first.

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
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### Audit your verbal habits

Audit your verbal habits, just as we do with facial mirroring: notice them =
first. Record a real conversation, a meeting, a voice note, or a call, and =
listen back.

Count the "likes." Count the "right?" Count how many statements end with ri=
sing inflection, turning them into questions without meaning to. Count how =
many times we open with "I just wanted to..." when we actually mean: "Here =
is what I want."

Then look at where the hedges cluster. For most people, verbal hedges appea=
r in patterns around three specific types of interaction: authority, disagr=
eement, and moments when we're making a statement we haven't fully decided =
we're=C2=A0allowed=C2=A0to make.

That clustering tells us something more useful than the count.

If we're chronic =E2=80=98qualifiers=E2=80=99, monitor the amount of "I thi=
nk" and "kind of." If we're approval-seekers, track "right?" and "you know?=
" If we hedge our own expertise, notice the moments we open with "I'm not a=
n expert, but" before saying something we actually know well.

When we make it visible to ourselves, we then move from automatic to consci=
ously choosing.

_Next week: the role of silence. Specifically, why the pause we're rushing =
to fill is often the most authoritative move available to us, and what the =
research says about how listeners interpret it._

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As always, hit reply if something in here hits home.

Until next week,
Lavena=20

P.S. _If you want to get a founder feature about your own story, reply to t=
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wrap:normal;word-spacing:normal;background-color:#FFFFFF;"><div role=3D"art=
icle" aria-roledescription=3D"email" aria-label=3D"email_name" lang=3D"en" =
style=3D"font-size:1rem"><div style=3D"display:none;max-height:0px;overflow=
:hidden;"> Filler words, verbal hedges, and why language is the an underrat=
ed leadership skill (part 2) &#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&=
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204; </div><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"=
0" align=3D"center" cellpadding=3D"0" class=3D"gg"><tr><td align=3D"center"=
 valign=3D"top"><table role=3D"none" width=3D"670" border=3D"0" cellspacing=
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ed;"><tr><td class=3D"bodyWrapper" align=3D"center" valign=3D"top" style=3D=
"padding:10px 10px 10px 10px;"><table role=3D"none" width=3D"100%" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=
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le: solid; border-color: #000000;border-radius:10px 10px 0px 0px;background=
-color:#FFFFFF;" class=3D"c"><table role=3D"none" width=3D"100%" border=3D"=
0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr id=3D"header"><=
td style=3D"padding:15px 15px 0px 15px;"><div style=3D"padding-top:0px;padd=
ing-right:0px;padding-bottom:20px;padding-left:0px;"><table role=3D"none" w=
idth=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"cen=
ter"><tr><td class=3D"f" align=3D"right" valign=3D"top"><p> April 08, 2026 =
&nbsp; | &nbsp; <a href=3D"https://elinke47.insanefounder.com/ss/c/u001.gaa=
A1Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6SThowurvO3s3xJJ_n036whvmY2hp_iBFfRrptU=
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kRKtKGeRiESwONcjmv5kTiJ3-K-wny5RW-Ryv_YUzFTKu3BsbYKJal4jgOikN_e9-NrukxUCEsx=
butOLYal3hlPZ7KVVfLZAVpwNxHKZFbmg0DMVIhDBtMDUPhlJAR2rmpXeOUDhWaBt7rpUEPZLUC=
SaIKgijtfLqjQuuWwO-6yr4zdZsU8hi7EYLPVVsfe_f2E_MKCFRwn8MLJ47685HoqDaocGWlAHE=
q-aG3aH2_25Q_hlwiuvZmqMxUCPdlBKb3Xx8KgEIew5FI40X7SlUqroCfz18zrZZ3Pa17IyLowP=
IW16jO4gNv85H91MsAhbXvDLow/4pm/qXvcxYIoSlSsIDKaaWmczg/h0/h001.OpjRTLRRZ7LkT=
bs11f-PYxg9bg5k0vMHfaxWM89riU4">Listen online</a> &nbsp; | &nbsp; <a data-r=
ead-online-tooltip=3D"true" href=3D"https://elinke47.insanefounder.com/ss/c=
/u001.gaaA1Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6SThowurvO3s3xJJ_n036whvmY2hp_=
iBFfRrptUKEIROepmHeXad3CdqJTV8_SxHALH6HL6a2-0nypfRp_Rc6nmKPmDVKlSMOzXRVJ1GQ=
ytaALEXZpgqt2bKr2_J_OcqDQf4FQL1Nf1dof2mWOoBdenBuJ1DeeJvgAd2nMOCHhVx4uiws0Wm=
OaBNkDKM6N1lY-zOoLiMgszj0wJrfOb8cMkJ6HJKAHE3ELP_R8hQN-crRR6UmmYldTCuja8_-jS=
_uWOucdP1LcjVhWPW160fynw0emyv7brOrm9_b6sn9uiEESsBR-JiyfMGVKA458SwdFprA7FlXf=
KBNma8xzR9z7gjfQScs0XrUepwMQF_jrsMb3-HsQl3AjJdLQKPwqktzQtxJ4-CKPthbq-lDDj42=
BF6dhwunv_C6O9QtLLT8h8_nU2WN4mJUrLr-S6yctyrHPSCrsoxaUDc_P9X0hoxisSLfPdN9opA=
fdeALHjUs8TPIf7avfk-kEoWl_vSM2np8xI7WUENfdtLMj2pynDRdDMXebLvTVC-wnWwTl8Axpi=
HOt_ApgDMuEVQ69oS-OWvt5WpvIfW_UisbdGxBpcO_kbl3qRcO3XXPLEz4NMLm_Y_RsncWqSQQK=
aNlCLoCsAZtXCI_wyW4xhhV6LzqInkX3B11kTqhwKUu-FPEKoqOiBypXcbFBiRT9Cl0N67i67yi=
uCI_Ysz5Qk7L72gWB5j4uc2NXRenhGK3rxvMtUQTvlw_qW0SsgkK3IZmGaDEpIGXrCrcoF1_Dmh=
u5jZ9k3ekOdSw/4pm/qXvcxYIoSlSsIDKaaWmczg/h1/h001.UAlwG-1_Nxxv4Md2oEnbgmgSCD=
q2Kj-k0ozwhVtLXc0">Read online</a></p></td></tr><tr><td class=3D"dd" align=
=3D"center" valign=3D"top" style=3D"width:100%;text-align:center;"><table r=
ole=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"cent=
er" style=3D"margin:16px auto 16px; padding: 0;"><tbody><tr><td style=3D"wi=
dth:620px;padding: 0px 0px 0px 0px;text-align:center;"><a href=3D"https://e=
linke47.insanefounder.com/ss/c/u001.AISvUUSVjDprnRD9tNkLRcGmfW09rMevMnXoY8o=
cgH8FEEph4_faUYYmEmj9kWr6IvCRZA85YlSyYmWvjkZBJoDzeKr6tv1xRUFnemXtRVpOB67AJT=
IyllQUyshE40po4hPxCJ3_MQWatkH6lecZVlDlAqfFKqt_tMyuaL4OqgbMSNI5DlYFf08sOtOmY=
CZY7p0hk1NmKRSZC2MtRwuMORMPN-aCsqzoUNhAfy3NXwxb7UABMDlJp804k1rqXOz25VYNYFfL=
LtOYADFgIox_DA/4pm/qXvcxYIoSlSsIDKaaWmczg/h2/h001.hjJn-XOoQkNbgJENLvgEV6Ngw=
NxhRYe9eIt8nNokOf4"><img alt=3D"" width=3D"620" height=3D"auto" border=3D"0=
" style=3D"width:100%;height:auto;border:0;display:block;outline:none;text-=
decoration:none;margin:0 auto;" src=3D"https://media.beehiiv.com/cdn-cgi/im=
age/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/=
asset/file/698927e8-034b-4606-a502-d5cb1884b92b/4.png?t=3D1744055011"/></a>=
</td></tr></tbody></table></td></tr><tr><td class=3D"dd" align=3D"center" v=
align=3D"top" style=3D"padding:15px 0;"><table role=3D"none" width=3D"100%"=
 border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td =
align=3D"center" valign=3D"top"><h1 style=3D"text-align:left;font-family:'S=
pectral',Georgia,Palatino,serif;font-weight:400;font-size:32px;color:#00000=
0FF;padding:2px 0;line-height:38px;"> You know, this is like, hurting your =
credibility... Right? </h1><p style=3D"text-align:left;font-family:'Karla',=
-apple-system,BlinkMacSystemFont,Roboto,sans-serif;font-weight:normal;font-=
size:20px;color:#000000FF;padding:5px 0;line-height:24px;"> Filler words, v=
erbal hedges, and why language is the an underrated leadership skill (part =
2) </p></td></tr></table></td></tr><tr><td align=3D"center" valign=3D"top" =
class=3D"dd"><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" align=3D"center"><tr><td aling=3D"center" valign=
=3D"middle" class=3D"mob-stack"><table role=3D"none" border=3D"0" cellspaci=
ng=3D"0" cellpadding=3D"0" align=3D"left" class=3D"mob-stack" style=3D"widt=
h:100%;"><tr><td align=3D"left" valign=3D"middle" style=3D"padding: 5px 0px=
 5px 0px;"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" align=3D"left"><tr><td align=3D"center" valign=3D"middle"><img src=
=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,=
onerror=3Dredirect,quality=3D80/uploads/user/profile_picture/7222f065-0aeb-=
4775-bb97-0e4610547de8/thumb_Lavena_profile_1_bigger.jpg" width=3D"40" alt=
=3D"" style=3D"display:block;max-width:40px;border-radius:50%;position:rela=
tive;border:4px solid rgba(0,0,0,0) !important;left:-4px;box-sizing:content=
-box;z-index:10;" border=3D"0"/></td><td width=3D"5" style=3D"width:5px;">&=
nbsp;</td><td align=3D"left" valign=3D"middle" class=3D"g" style=3D"positio=
n:relative;left:8px;width:100%;"><p style=3D"padding:0px;color:#000000FF;">=
 Lavena Xu-Johnson </p></td></tr></table></td></tr></table></td></tr></tabl=
e></td></tr><tr><td><table role=3D"none" width=3D"100%" border=3D"0" cellsp=
acing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td><table role=3D"none"=
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enter" style=3D"border-top:1px solid #E5E7EB;border-bottom:1px solid #E5E7E=
B;padding-top:12px;padding-bottom:12px;margin-bottom:15px;margin-top:15px;"=
><tr><td align=3D"left" valign=3D"middle"><table role=3D"none" border=3D"0"=
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valign=3D"middle"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellp=
adding=3D"0" align=3D"left"><tr><td align=3D"center" valign=3D"middle"><a h=
ref=3D"https://elinke47.insanefounder.com/ss/c/u001.gaaA1Gye7IN08GIPmsK5K96=
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zB2zUHHj553mWssjmf9EEmLZJvuK1n-EJ3yHA7xB-g0GQhV-A0iu9cemP5kK7jMQe2-a5xxXW1l=
D_IEQZFR-y44K-XH9P_xzshUAxG3cTIYkGDMUl1tF5abw9KoBmxgtqPZWqUUisqWsSCJEVEOla0=
YNpL4yHE5ovfedGpj5p1Co5mbN2J4tAPtc2gTrl8sSTnoWdO9KgVIZaNYm0Yk_ZvYRWWitLuT2W=
ifuFOrmnJ-yNqeNpgXa10Ox_iLYALgFGJHY3E05OCLJIVehL5IquGwJj9oofRP_rJN2TGQFxLip=
5WBC3yeASn6TsC4RAZB79m-dLzl8b0Dyr0LWIdd7vPCg7N0UpwPE1nInBklTDEz4LGe4GddAIXH=
TL6bJEER5aTmRIyzFs7pBx0GWKtfYyqunRzszASR7UsWAsn-xZOqOIYyycjWZWe1rn7TjOcHvfm=
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btVKz5g-wBIuqX03gDy5OxvPPA2WCSRTwWp3A-aY_TU5xo0wX6vMkBTy7EFYepzN4R3F85PE3uB=
gaYMZPvTonIK4mr8/4pm/qXvcxYIoSlSsIDKaaWmczg/h3/h001.VmII48jk9V2pdVEAKon4X_S=
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nter"><tr><td align=3D"center" valign=3D"middle" style=3D"border: 1px solid=
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mg style=3D"display:block; width:100%; height:100%; max-width:18px; max-hei=
ght:18px; object-fit: contain;" alt=3D"like" width=3D"18" height=3D"18" bor=
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ormat=3Dauto,onerror=3Dredirect,quality=3D80/static_assets/header/like.png"=
/></td></tr></table></a></td><td width=3D"8" style=3D"width:8px;">&nbsp;</t=
d><td align=3D"center" valign=3D"middle"><a href=3D"https://elinke47.insane=
founder.com/ss/c/u001.gaaA1Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6SThowurvO3s3x=
JJ_n036whvmY2hp_iBFfRrptUKEIROepmHeXad3CdqJTV8_SxHALH4aYjLf41Im4EKSYJvKtVL5=
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</tr></table></td></tr></table></td><td align=3D"right" valign=3D"middle"><=
table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=
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tyle=3D"width:100%"><tr><td align=3D"center" valign=3D"middle"><a href=3D"h=
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book.png"/></td></tr></table></a></td><td width=3D"8" style=3D"width:8px;">=
&nbsp;</td><td align=3D"center" valign=3D"middle"><a href=3D"https://elinke=
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2ZLzgenFE3Ub_WjO1NyxFtJCm0sc-lG8DvcUpI8wj6KmA68Qmf0HH5mfbz0T1AlL8wIGl9opt2F=
fRmb3lYO4NNjdh_Gzjd31Cr9nhAjo/4pm/qXvcxYIoSlSsIDKaaWmczg/h8/h001.URTWTY3QAc=
IG_CJclxW3202srMUCuPdVr76Ons1iqyI" style=3D"text-decoration:none; display:b=
lock;"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0=
" align=3D"center"><tr><td align=3D"center" valign=3D"middle" style=3D"bord=
er: 1px solid #E5E7EB; border-radius: 100%; width: 18px; height: 18px; padd=
ing: 8px;"><img style=3D"display:block; width:100%; height:100%; max-width:=
18px; max-height:18px; object-fit: contain;" alt=3D"share on linkedin" widt=
h=3D"18" height=3D"18" border=3D"0" src=3D"https://media.beehiiv.com/cdn-cg=
i/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/stat=
ic_assets/header/linkedin.png"/></td></tr></table></a></td></tr></table></t=
d></tr></table></td></tr></table></td></tr></table></td></tr><tr><td style=
=3D"line-height:0;"><div data-open-tracking=3D"true"> <img src=3D"https://e=
linke47.insanefounder.com/ss/o/u001.Ifrzp5d3VAqNdzQRQROF4w/4pm/qXvcxYIoSlSs=
IDKaaWmczg/ho.gif" alt=3D"" width=3D"1" height=3D"1" border=3D"0" style=3D"=
height:1px !important;width:1px !important;border-width:0 !important;margin=
-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;marg=
in-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;p=
adding-right:0 !important;padding-left:0 !important;"/> </div></td></tr></t=
able></div></td></tr><tr id=3D"content-blocks"><td class=3D"email-card-body=
" align=3D"center" valign=3D"top" style=3D"padding-bottom:15px;"><table rol=
e=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" =
align=3D"center"><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 1=
5px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt=
:150.0%;"><span style=3D"color:rgb(103, 114, 91);"><sup>Hi! Welcome. You be=
ing here means more than you know. Knowing it lands with someone like you k=
eeps me going. I&#39;m </sup></span><span style=3D"color:rgb(103, 114, 91);=
"><sup><a class=3D"link" href=3D"https://elinke47.insanefounder.com/ss/c/u0=
01.bpfNd0WUME1E9_0kM61ss20A6eYu3Kq770NwzQBXkDmB5VFLBSNs4j0q0WZ_47fINpnPAH_h=
58nWpTuxWQBHyo-wp9_D_Q_4207L58iFucNuAmDXEDffJnO-y12gv4Kyk72yy4swqC4n4QLnqJn=
60wDovVxc3zIMtwrWm9p7w6Zvop9SXDJEDbyExPvkMdd1mGJ0i9ebfX1UUTj1Ll2-B2H_k7G4qX=
iW3FgU3SHUZWCyzJfRyZU-FUHvk7kpi-B_cKYxtX-qlqYMmT4a7rcMJQ/4pm/qXvcxYIoSlSsID=
KaaWmczg/h9/h001.1GUmHJ0xXkHUQ5E2FBWnTuHzvqWdRDTygk1Cu8ym4LE" target=3D"_bl=
ank" rel=3D"noopener noreferrer nofollow"><span>Lavena Xu-Johnson</span></a=
></sup></span><span style=3D"color:rgb(103, 114, 91);"><sup>. I write about=
 psychology for founders. Why? Because scaling a business means scaling our=
selves first.</sup></span></p></td></tr><tr><td class=3D"dd" align=3D"left"=
 style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"><i>When was the last time you caught yours=
elf saying:=E2=80=9D I just wanted to quickly touch base about...&quot;</i>=
</p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px=
;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:15=
0.0%;"><i>Just. Quickly. Wanted to.</i></p></td></tr><tr><td class=3D"dd" a=
lign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wo=
rd;"><p style=3D"mso-line-height-alt:150.0%;"><i>Three words doing nothing =
except softening a message that didn&#39;t need softening. You might not be=
 feeling nervous when you say that, but the words usually slip off the tong=
ue before the mind catches up. </i></p></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p style=3D"mso-line-height-alt:150.0%;"><i>Just as we barely notice our <=
/i><i><a class=3D"link" href=3D"https://elinke47.insanefounder.com/ss/c/u00=
1.gaaA1Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6STh3kJ1obrWlwIqlIv6zN1QvZjNqxuDaU=
0G6WYlqVeSdmsPZsMFN4DQFfrX_2FR30_0AEfBo6fjyjnLpIE0x6lX8wWFDucirZVFQAf0fLvrA=
J0pEMG1UslpQulB7N3-VBwsdOyWJnFUin5JcdrfhivOIkV944cvXQ54bD3Xp5OkfTN_MmFeau4F=
sgI0VLleqOFETnsnWKFcbcrqz-8AkBfauK11_lkknFHtyfsSK6kNbfXDOIC5XbPiQqtlcQbPpxt=
wklIPmYjfj3VAa9NcPsCYrf8WPNtTGZqsJfe8STRkB230FmH6cmJT-eCeA7gxyxjSzZH6GeLK6L=
VNiBnPWv8YCFyz-bqQdmwkiiBbF_dOJyBQJycGCQM--SpHFOraTj2ME6aZ2Kjj4lT0bDJ_udq1z=
YH4rzcl8IDkoPShwNTW5A-pzeQukuPzmsBoubLt9ZmCKNqgwN19pKYVrxu-uPZYLc6UAGv9Duce=
RTXE-rpS6HSZd4hW2AoR3UwUejPmMb8Lh4MsSxW-OQjQKXE6B0fGYW44eiAuqDYvsb8c2bzTl_P=
PJUoXlySrdPDZznk9r0ksvV7D7KYvcsGSis-SCzPInl9dtL82VJ7N0pZKFdbvSSzBrj7Gts___8=
H6B6WVRoOaeNaLEcSfvRIS5uWDLa0OUJ10rNmn2MBIOBzCeCoNLjuWwlrthOltk6XaUOemF--hq=
s_4vkh4LX0wqr1r1oRq7SGpKWI33kGlda4IsmPOBlvV5ygJFvoCYCiE_UhNPa6liO54UpzvpnO2=
lLsN08O0E/4pm/qXvcxYIoSlSsIDKaaWmczg/h10/h001.Y-BaPpmaMloJuUEU7NYGX3j4UeVaF=
BdVBs_WU1ai-8s" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><spa=
n>facial expressions </span></a></i><i>mid-conversation, we rarely notice o=
ur verbal habits when we communicate, too. </i></p></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><i>Last week, we loo=
ked at the </i><i><a class=3D"link" href=3D"https://elinke47.insanefounder.=
com/ss/c/u001.gaaA1Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6STh3kJ1obrWlwIqlIv6zN=
1QvZjNqxuDaU0G6WYlqVeSdmsPZsMFN4DQFfrX_2FR30_0AEfBo6fjyjnLpIE0x6lX8wWFDucir=
ZVFQAf0fLvrAJ0pEMG1UslpQulB7N3-VBwsdOyWJnFUin5JcdrfhivOIkV944cvXQ54bD3Xp5Ok=
fTN_MmFeau4FsgI0VLleqOFETnsnWKFcbcrqz-8AkBfauK11_lkknFHtyfsSK6kNbfQBMYMP3MH=
f63B8UUQKJfSYdgLzBzkthNi5IMuKl-Jl28F6R2c88YqT-nHEQFd2WQR1wLPQ7MYiQXlWcG49L0=
C88RdOU-oWFDqeYGDGSSUlU5JiWZk7T0Kn0x8NXOgUL8lw38SDQ2N0l4uatkq6xc11bte6QKOkC=
-qlBrMIDx_z1VOcDrnvq4alRyuzWHAzGdC0RkLDNzsNjqODQ22KsybEkkMxOXT0NGSe9N-N9Qdl=
ZpBYavkvVc326LV43uwefdy_AqYcMQx3qgBtROIA7HzvzpV436LRSZ-igqGkoVJyG4Pej23In8U=
ll0k8S1TliYDLeRXQ1Duop8gl42LmIbXr_YRNKMXYgRN0XHWOVRj6V_kXKzHBgJZ8iIlNkLWBt7=
YrX5B4RwX_3WbGklRsxVP47G2DcIzgf5XpfOiN_tiWXU3Su2ZE9TRwQmQWoQuEgQxHIKb5fVIbO=
4oy6Jd4qAImM91xwDOvekGd4MD4wjpBOGOFdPOMaHba6YATA6MloroKqSiyihAi9z8A3yjJr7sC=
DF3UBu4EvYz_VLnIN8T0M/4pm/qXvcxYIoSlSsIDKaaWmczg/h11/h001.A73rgoWL82USjPNEv=
D6hxzrlQMw3TNsoSsagBV0iiYo" target=3D"_blank" rel=3D"noopener noreferrer no=
follow"><span>physical dimension of mirroring</span></a></i><i>: how our fa=
ce, posture, and tempo broadcast a signal to everyone in the room before we=
&#39;ve said a single word.</i></p></td></tr><tr><td class=3D"dd" align=3D"=
left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p =
style=3D"mso-line-height-alt:150.0%;"><i>Today, we will explore how filler =
words, the =E2=80=98hedges=E2=80=99, the =E2=80=98qualifiers=E2=80=99, and =
the way we construct leadership, credibility, reliability, or erode it, in =
language.</i></p></td></tr><tr><td class=3D"dd" align=3D"center" style=3D"p=
adding:0px 15px;text-align:center;word-break:break-word;"><p style=3D"mso-l=
ine-height-alt:150.0%;"><span style=3D"color:rgb(103, 114, 91);"><span styl=
e=3D"text-decoration:underline;"><i><b><a class=3D"link" href=3D"https://el=
inke47.insanefounder.com/ss/c/u001.gaaA1Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6=
SThglUp8d1cGeAcSR7wfP56yfdUiQg-yWMsCdDHbOqyNV0BcDd0BlNCSWIR3vK7tJFNwoxCfOtN=
qQX4lphXaL70-ui5VtS9M0QdUTPzHZXdiLERV4istNuhC69rGKtu0xcn5eFWxVUWwdRrcAP5Bj1=
Bzri1nX6-F_lVxuUD8e4X3h33nPZQTYJZn6Jgv-mh9X0dyNlBq9F0oIANo8TXLgLv15Fw3ohfN6=
MVT0MWVESTmosNbXlhaimHtfozZqca_ITyOuG2BXrrXPu71wjCisdMDhDJhgyA8ARA04eXQF10-=
oAoTRXAxa_tf5B0c2eemsWcPy0t1N4cEEMdiO3_poo3cUQFrgmPrtXI2BkIoAiFZKlVEEIJTE8s=
CIEH6Qrfl7e4ssLBAd4R5JgdR5OYwS7WH-ghFZxtrCOJOiivJjl8dXILGw1B8djNQ769MJpdyyb=
x1u6UzdKCoFh6i2PQUPJ7UYSZLJpUhw3J_U3ZrYxCF4pAapSf54pMkv0HA9lwf-jEem876H6ymR=
8b3_GKYaMFZ6_r_c6mjD4f7icAjYDfnSwLU3WVLOWfe9LgmHCwdSrnR5E-qLqn7EIF7gVOhY5kn=
mghsyDtwiYeMJeJvM6w-OqTQ_2lbK-PMCiorDDiHnhOZGNAoBiKtRyoTayjSSSYtj57TZup-GkC=
t_vILirYILnqRJFjlBNFmpFaOWqSDMliU9IOc6JIdlaa0kn5KI9WRld8h2xOi6ETR1r6i_OwyrJ=
mgJtxLguiOd08SI8_buC0pfLbb2ztr5RwClDXSB0c-tVn4LE2RgRBLhtyArkw2Mg/4pm/qXvcxY=
IoSlSsIDKaaWmczg/h12/h001.8Dqh0PkY3MXooxNbdQIdyFzGr8-jeXOlhlfSXc9FQLE" targ=
et=3D"_blank" rel=3D"noopener noreferrer nofollow" style=3D"text-decoration=
-color: rgb(103, 114, 91);"><span style=3D"color: rgb(103, 114, 91);">Subsc=
ribe</span></a></b></i></span></span><span style=3D"color:rgb(0, 0, 0);"> |=
 </span><span style=3D"color:rgb(103, 114, 91);"><span style=3D"text-decora=
tion:underline;"><i><b><a class=3D"link" href=3D"https://elinke47.insanefou=
nder.com/ss/c/u001.gaaA1Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6SThJNmZUgWG0QUcO=
SyhN3AcIPARp_pQUGucbwJJsQP64Qp0v7sUCdopq5BrvXJP_5n08wRcJFnNUsMq2XjdBCQOMT1j=
U2nq30da1Cv00vlXLyMIyD6ZHdxZQ2GaVIQED_j-GpBrFvA6Ky6iPNJV7SXXwnw76zzJyQ9UGMg=
iP1E10hdmbrqWbZQqNkCxLfXzca7JWx3ufuPd7ynvxJSBVXD9EaYDfXE9CuNp1YpZZKHYqmifPO=
Tb3AiDac4sckH28WnQm3BK2OkhP7YiOad7Ze4e4OIfqGPkjGkTcgYH9xNfyRlMxkpUt8t0tF-xY=
qlqP9oIySstuqIRQTy2s8KJlZ8Sjj-fd08j0gOEEuS-1hhASCCrYXzAtaKfN9yiiVdbblbkVigG=
c0kgcqlSg3yG2a5Xxc42tDYoGpPhOWI1VqDj49J5kAuNGK-2va-t_e6IqxBC_cSm0mkJZllxgnX=
2RnAVoXoVRXS-_JX13HtYq1-Vr2RvGkV4tnQBkmRa5-qUoKFJ2Vx3BjOA4FLZ9ylJtaNOirIRY3=
uYSS5z_JiKkknBs8rA8ylfaZuZiMTxQIu1T6ulsW22FZgZmLgIU2bXyZAkf0NcSwzrGeDCdgGhz=
Pmt90zEPgwpZe_KizE5WZmq7ZIVhbSVLbWEuUkU44Gsgkr0znPg2Nv6q6bULYEpa-XXUPInBnOP=
5PMsfjd-Sirg5Eexup7q1-Smdo_s4ChHY6hZOEsirpHWVscsrFf42hTATPCaLauquUX77y8hU0R=
Vy8Wi2v-gzMbyvMAq8hN_q8vvYMaiql-zbp2DpCpyQJrUJIg/4pm/qXvcxYIoSlSsIDKaaWmczg=
/h13/h001.gTszy7222T77C7ryQ7FpdlQFCzU4KhalhlQ2gskw3cs" target=3D"_blank" re=
l=3D"noopener noreferrer nofollow" style=3D"text-decoration-color: rgb(103,=
 114, 91);"><span style=3D"color: rgb(103, 114, 91);">Past essays</span></a=
></b></i></span></span><span style=3D"color:rgb(0, 0, 0);"> | </span><span =
style=3D"color:rgb(103, 114, 91);"><span style=3D"text-decoration:underline=
;"><i><b><a class=3D"link" href=3D"https://elinke47.insanefounder.com/ss/c/=
u001.KISc3xZvrw82p29D5a_CR4QPdruG7MgSu6yILfuv0AX0Yg3mW8Pid8oO_Ww4PVUDqFMQAv=
vS2OOfQLZExCN5QWlFoAMjuB64EFOEEWF4K8_ICwMaIpU38m9xF-ArkTFgfvV7nixTnkBxDOU7B=
0V-45OHuft6YGIzFCAjNPqfWO7tho_JurpBiYd5ujuzW6nXUODlZO8VKoFAra_0_olrcrCvRAq6=
PNnmE34a0mQixx23NjPi9Wf4p7UYnA5PaLkV_a8bYGO5l2PFd6k6HCrqmdagCsU_t90obmjglUf=
-89p-zjfxcgsvGl8Lz37o6NKstpZfYt4dokmZvFi-LVhU7LlE7j4A4kX3w4IlB1r2RGM8uLAzte=
DBL7tGUhctJ8XqtEqKVjxNY2Qv4mUIPemoEw/4pm/qXvcxYIoSlSsIDKaaWmczg/h14/h001.mH=
Ojk4HU_Y3p50U_aeIUz4slDU1sYSibGdjA2Yur2SI" target=3D"_blank" rel=3D"noopene=
r noreferrer nofollow" style=3D"text-decoration-color: rgb(103, 114, 91);">=
<span style=3D"color: rgb(103, 114, 91);">Let=E2=80=99s collaborate</span><=
/a></b></i></span></span><span style=3D"color:rgb(0, 0, 0);"> | </span><spa=
n style=3D"color:rgb(103, 114, 91);"><span style=3D"text-decoration:underli=
ne;"><i><b><a class=3D"link" href=3D"https://elinke47.insanefounder.com/ss/=
c/u001.AISvUUSVjDprnRD9tNkLRcGmfW09rMevMnXoY8ocgH8FEEph4_faUYYmEmj9kWr6IvCR=
ZA85YlSyYmWvjkZBJoDzeKr6tv1xRUFnemXtRVpOB67AJTIyllQUyshE40poK_pRa27YUFNuxPY=
gaXxwHeCHdHikmRIIUrO8rDZrYSDCX5gD55nBT6ArDlb1zfkidaLyZGj2Ssks_IKu6e7vMc-9mT=
XBBUFtP9iDQkbbGXqBQKCKIc7w2jznLXQlUkWZlAuq3YepaEbngsB12ajqTw/4pm/qXvcxYIoSl=
SsIDKaaWmczg/h15/h001.VV26YHZqvofkin3myD_QZfLo9fNBKv5Mx55cpaJWYL0" target=
=3D"_blank" rel=3D"noopener noreferrer nofollow" style=3D"text-decoration-c=
olor: rgb(103, 114, 91);"><span style=3D"color: rgb(103, 114, 91);">Insane =
Media</span></a></b></i></span></span><b>=C2=A0</b><span style=3D"color:rgb=
(0, 0, 0);">| </span><span style=3D"color:rgb(103, 114, 91);"><span style=
=3D"text-decoration:underline;"><i><b><a class=3D"link" href=3D"https://eli=
nke47.insanefounder.com/ss/c/u001.AT3-eE2Hi133k66I6TdPhodWUxNzz2Y5Kgh7MoBNZ=
rSWN1QF2nK7BtFifA2Me-MFa_bfSucq2w3NqeuIHPSzmoWXkKW5-IAvRb6F_pIsjXCOXVAuHLZ4=
EVDxIrUNmISBXbZXoAXXBAcTuA90Ml4Tz5u7KgNsNtDjoMwyB65LpBOIjhQkl70QfJGphX492pY=
PQflxKYEWB9l8mF-Y-D9SPNmXsf0DmOdKpyLsm6uQpwlhRTUmcYWLpBddui5qMutFVs39cuPE9D=
OaAlt5ZZhvTA/4pm/qXvcxYIoSlSsIDKaaWmczg/h16/h001.vU4T3_7Z-eONL78fPB_z1c7v3P=
4EXGcyFKDIlawlFNU" target=3D"_blank" rel=3D"noopener noreferrer nofollow" s=
tyle=3D"text-decoration-color: rgb(103, 114, 91);"><span style=3D"color: rg=
b(103, 114, 91);">Instagram</span></a></b></i></span></span></p></td></tr><=
tr><td align=3D"center" valign=3D"top" style=3D"font-size:0px;line-height:0=
px;padding:15px 0px 15px;" class=3D"dd"><table class=3D"j" role=3D"none" wi=
dth=3D"20%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"cente=
r"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p style=3D"mso-line-height-alt:150.0%;"> =F0=9F=A4=9D<span style=3D"color=
:rgb(103, 114, 91);"><sup><i> This edition is kindly brought to you by </i>=
</sup></span></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"pad=
ding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-=
height-alt:150.0%;"><span style=3D"font-family:"Times New Roman", Times, se=
rif;">Thousands of startups use </span><span style=3D"font-family:"Times Ne=
w Roman", Times, serif;"><b><a class=3D"link" href=3D"https://elinke47.insa=
nefounder.com/ss/c/u001.OpT3Ys7-JGkkriIqrbmSH99VzdfWsOGA9I_bUihVlOHMfas4KRM=
Ku2iBcRR-kTxaqZWKt_LNlsOKkLNuX93dSG3xAtnwhrRSx1KstN8Tn_OWESzGsMmrG0TfGwtrZL=
QzpqQLfCj0gFBxIBW4zv1R5ffNXpm1HgL6N_vMZPMbXNenhlA3uJEN0SV1R8MqU4-YPBNLhgAGX=
zw2PPMzglpT8bOfnq3AFvpf_pCw0dOO-RgMisBJKkv50n_nuSxu48vIkoxqrOIWHyRG0ZyG6tUC=
lA/4pm/qXvcxYIoSlSsIDKaaWmczg/h17/h001.6P9nbjGl5suhyEdjpf7bUXm-PeaAeVrt989-=
teF3zPk" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>Notio=
n</span></a></b></span><span style=3D"font-family:"Times New Roman", Times,=
 serif;"> as a connected workspace to create and share docs, take notes, ma=
nage projects, and organize knowledge=E2=80=94</span><span style=3D"font-fa=
mily:"Times New Roman", Times, serif;"><b><a class=3D"link" href=3D"https:/=
/elinke47.insanefounder.com/ss/c/u001.OpT3Ys7-JGkkriIqrbmSH99VzdfWsOGA9I_bU=
ihVlOHMfas4KRMKu2iBcRR-kTxaqZWKt_LNlsOKkLNuX93dSG3xAtnwhrRSx1KstN8Tn_OWESzG=
sMmrG0TfGwtrZLQzpqQLfCj0gFBxIBW4zv1R5ffNXpm1HgL6N_vMZPMbXNenhlA3uJEN0SV1R8M=
qU4-YzqMcGuroP_VdDnwBT2o_ive_1wvm37Ka0Z7xa1EyYNNoyl5LXReZ-FbdcP-B998l5xRKRG=
YMcdhUPjLG0D7DuQ/4pm/qXvcxYIoSlSsIDKaaWmczg/h18/h001.qm7L8JrxtJocciABMnCW0s=
-aNf9w0Lt_C785pLyGO2s" target=3D"_blank" rel=3D"noopener noreferrer nofollo=
w"><span>all in one place</span></a></b></span><span style=3D"font-family:"=
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" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break=
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e-height-alt:150.0%;"><span style=3D"color:rgb(103, 114, 91);font-family:Ka=
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n style=3D"color:rgb(103, 114, 91);font-family:Karla, -apple-system, "syste=
m-ui", Roboto, sans-serif;font-size:16px;font-weight:400;"><sup><i> and </i=
></sup></span><span style=3D"color:rgb(103, 114, 91);font-family:Karla, -ap=
ple-system, "system-ui", Roboto, sans-serif;font-size:16px;font-weight:400;=
"><sup><b><i>independent</i></b></sup></span><span style=3D"color:rgb(103, =
114, 91);font-family:Karla, -apple-system, "system-ui", Roboto, sans-serif;=
font-size:16px;font-weight:400;"><sup><i>. Reach out for your campaign </i>=
</sup></span><span style=3D"color:rgb(103, 114, 91);"><sup><span style=3D"t=
ext-decoration:underline;"><a class=3D"link" href=3D"https://elinke47.insan=
efounder.com/ss/c/u001.KISc3xZvrw82p29D5a_CR4QPdruG7MgSu6yILfuv0AX0Yg3mW8Pi=
d8oO_Ww4PVUDqFMQAvvS2OOfQLZExCN5QWlFoAMjuB64EFOEEWF4K8_ICwMaIpU38m9xF-ArkTF=
gfvV7nixTnkBxDOU7B0V-45OHuft6YGIzFCAjNPqfWO7tho_JurpBiYd5ujuzW6nXUODlZO8VKo=
FAra_0_olrcrCvRAq6PNnmE34a0mQixx23NjPi9Wf4p7UYnA5PaLkV_a8bYGO5l2PFd6k6HCrqm=
dagCsU_t90obmjglUf-89p-zjfxcgsvGl8Lz37o6NKsYHLcvOF9zxBb-8jvxlBA8K4fyBiD-yWD=
GiChcEsnWML19dWM0KR9oAvOK3fmrpfOtWrlEPupwwKZQRAPeEQ92w/4pm/qXvcxYIoSlSsIDKa=
aWmczg/h19/h001.bXi3wb61FNkaCY6uNY_evhLtShQhydUTCyPVbacMstE" target=3D"_bla=
nk" rel=3D"noopener noreferrer nofollow" style=3D"text-decoration-color: rg=
b(103, 114, 91);"><span style=3D"color: rgb(103, 114, 91);"><b><i>here</i><=
/b></span></a></span></sup></span><span style=3D"color:rgb(0, 0, 0);font-fa=
mily:Karla, -apple-system, "system-ui", Roboto, sans-serif;font-size:16px;f=
ont-weight:400;"><sup><span style=3D"text-decoration:underline;"><b><i>.</i=
></b></span></sup></span></p></td></tr><tr><td align=3D"center" valign=3D"t=
op" style=3D"font-size:0px;line-height:0px;padding:15px 0px 15px;" class=3D=
"dd"><table class=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspacin=
g=3D"0" cellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></tabl=
e></td></tr><tr><td id=3D"whats-a-hedge-and-why-do-we-default" class=3D"dd"=
 align=3D"left" valign=3D"top" style=3D"color:#000000FF;font-weight:400;pad=
ding:0px 15px;text-align:left;"><h3 style=3D"color:#000000FF;font-weight:40=
0;mso-line-height-alt:125.0%;">What&#39;s a hedge, and why do we default to=
 one?</h3></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0p=
x 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-=
alt:150.0%;"> A hedge is any word or phrase that modifies the meaning of pr=
edicates, making them fuzzier or less fuzzy. George Lakoff first introduced=
 the term in a landmark=C2=A0<a class=3D"link" href=3D"https://elinke47.ins=
anefounder.com/ss/c/u001.9DjH2V-SF2W_cSMu5qkRHrD-aDS1bloRorjIalmZmnjxqMbcXf=
aJZ0eKLBs6q-NwKKx8CVJXDcpVZkkQyAgiwKGHEYh2zO0IB3u-yBSaR_ObZflZpWJcZjg7robn6=
3AjYl6CiKx3ko7wPhxIBPqS6CMrBbAiJGW2vBvZYzocPXKqB-j-Vtr-sqPn0jgXACB1MASvUQ24=
0SYjz2fgfX9FBmouSXsM2sqY2zXauaM1EAB21_r1z9nH9o-rp6IORlhxDYwHOmVISOq-EUMxFW2=
CYsWUzhMmi2qTJ2wKL_iA4UZzHhXZMjBgRiI0pmCS-acG/4pm/qXvcxYIoSlSsIDKaaWmczg/h2=
0/h001.T_zhC5sY73mpH9qQqpxTEf42-LbdLGx-9NoRBTm36LA" target=3D"_blank" rel=
=3D"noopener noreferrer nofollow"><span>1973 paper</span></a>=C2=A0in the=
=C2=A0<i>Journal of Philosophical Logic.</i> For example, we say &quot;sort=
 of,&quot; &quot;very,&quot; &quot;technically,&quot; &quot;strictly speaki=
ng,&quot; &quot;loosely speaking,&quot; and &quot;regular&quot; to position=
 statements somewhere on the continuum between absolute truth and approxima=
tion. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0p=
x 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-=
alt:150.0%;"> At work, we may say: </p></td></tr><tr><td style=3D"padding-b=
ottom:12px;padding-left:37px;padding-right:27px;padding-top:12px;" class=3D=
"ee"><div style=3D"margin-left:0px;" class=3D"edm_outlooklist"><ul style=3D=
"font-weight:400;list-style-type:disc;margin-bottom:12px !important;margin-=
top:12px !important;padding:0px 0px 0px 0px;"><li class=3D"listItem ultext"=
><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-br=
eak:break-word;"> &quot;I think this might possibly work.&quot; </p></li><l=
i class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:=
0px;text-align:left;word-break:break-word;"> &quot;This could be kind of us=
eful.&quot; </p></li><li class=3D"listItem ultext"><p style=3D"mso-line-hei=
ght-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> &quot;I=
&#39;m not an expert, but...&quot; </p></li><li class=3D"listItem ultext"><=
p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-brea=
k:break-word;"> &quot;Correct me if I&#39;m wrong...&quot; </p></li></ul></=
div></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px=
;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:15=
0.0%;"> Robin Lakoff&#39;s later work on=C2=A0<a class=3D"link" href=3D"htt=
ps://elinke47.insanefounder.com/ss/c/u001.AT3-eE2Hi133k66I6TdPhn6lNXTFZbzHE=
FQYMYhuTPd5IGAc-x9bm84v9BP5IIru-08ATONwNHy8K4-WTfTNIqu6z5XnIq9_RVsP7TwVJZaZ=
KP4yZcL9-HWADisXp6KDgDukci5XQaofs9Bx_LRjCJy8gEzFtoT3naQZvstMRbr-7O52Hxyyt8a=
MyKB31V_11XEseTiQX3CS9JkZv-rmZ52MAtO9nY8TmfvnlWs41gBUxYXrKXXGBp6glHgj008GL9=
Av1yFXwW1X3VRKcnNCPdgWtnHEnzmCMvh4lOeKIGst3clr1tYqY6UeGQiQ7b9sX3IBDHryff0_r=
W6edY6ZNw/4pm/qXvcxYIoSlSsIDKaaWmczg/h21/h001.hTfLNAkNLs5AkXlqSeKo4zyQDC5s7=
do_vjQAqOphimc" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><spa=
n>politeness theory</span></a>=C2=A0showed that hedging functions as a soci=
al lubricant: it is used when we subconsciously try to avoid overstepping o=
r appearing demanding. Her foundational paper, published in <i>Language in =
Society</i> in 1973, documented how hedging clusters around face-threatenin=
g speech interactions in: disagreements, strong claims, and direct requests=
. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15=
px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:=
150.0%;"> The problem is that most of us hedge by reflex, as a habit. </p><=
/td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text=
-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;=
"> Robin Lakoff&#39;s politeness framework showed that the more we perceive=
 ourselves as lower status in an interaction, the more hedges we use: we =
=E2=80=98hedge=E2=80=99 to manage social risk. </p></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Lakoff observed tha=
t=C2=A0<a class=3D"link" href=3D"https://elinke47.insanefounder.com/ss/c/u0=
01.AT3-eE2Hi133k66I6TdPhiAPLWg99JVACszIF6T3uIWLXelnbURBvQ2DM8QejjsEdoD1hUZe=
CJNmZWvZ1Js6WizC6WuULG8FYARLfRsIf-i31hbkGaqYkCn--0n4qn3Oyc5I5lcpvhpqZSAQVVi=
0yNC_ubu2ImJcORhCgmgurZBWhVMqOW_-y2WdSUZfijnY8OCERcK6RRoOjFhDCago6A4D0e6zbz=
rf0rqLRNomYsLgwlnhbVdIyyfr1j_zmxZaVFz87phNh4mrXEdAmPRphQHpPyq0c4Mz3kIEvgyTu=
nAfjYJ7YDNb7WsfzQ2VsWzf/4pm/qXvcxYIoSlSsIDKaaWmczg/h22/h001.7pKmWBQBb5yYDwM=
-1wsmoACQfoJEDDkFroSn9pQgIWA" target=3D"_blank" rel=3D"noopener noreferrer =
nofollow"><span>women are socialized and conditioned</span></a>=C2=A0to use=
 more hedges, tag questions, and qualifiers than men, to soften assertions =
and avoid the appearance of imposing. This linguistic deference, Lakoff arg=
ued, results in women&#39;s speech encoding tentativeness as a default, mak=
ing them sound more hesitant even when extremely competent. </p></td></tr><=
tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:lef=
t;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> When we=
 walk into a pitch, and our sentences start collecting qualifiers: &quot;I =
think we&#39;re basically seeing...&quot;, our language is forming a percei=
ved status that may not act in our favor. </p></td></tr><tr><td class=3D"dd=
" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break=
-word;"><p style=3D"mso-line-height-alt:150.0%;"> However, this does not ap=
ply to epistemic settings. For example, &quot;the evidence suggests,&quot; =
&quot;it appears that&quot; are markers of intellectual rigor. &quot;Around=
 40%&quot; is more honest than &quot;40%&quot; when we don&#39;t have exact=
 data. </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"font-=
size:0px;line-height:0px;padding:15px 0px 15px;" class=3D"dd"><table class=
=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><tr><=
td id=3D"the-filler-problem-is-not-what-we-t" class=3D"dd" align=3D"left" v=
align=3D"top" style=3D"color:#000000FF;font-weight:400;padding:0px 15px;tex=
t-align:left;"><h3 style=3D"color:#000000FF;font-weight:400;mso-line-height=
-alt:125.0%;">The filler problem is not what we think it is</h3></td></tr><=
tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:lef=
t;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Let&#39=
;s be precise about fillers. &quot;Um&quot; and &quot;uh&quot; are not the =
same thing, and neither is the pause we&#39;re scared of. </p></td></tr><tr=
><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;=
word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Psycholin=
guists Herbert Clark and Jean Fox Tree, in a=C2=A0<a class=3D"link" href=3D=
"https://elinke47.insanefounder.com/ss/c/u001.AT3-eE2Hi133k66I6TdPhhjwRoE0Y=
c8GTf-EGFx8VTnGxdAgr9Gqwt8_ztCo3D4nS4rmxCANhBcbscQ7PSUCyt20waETuN0Ys2lKT5wH=
hjTSKuSqgTvdviqSnb0qCr9Iepp5aigV1hsD3u-l5-06iepShbfWBi0KmmOD-xx3VApvOWqFym8=
Jl180Qj1X3D3DSI0mQtOWAAk5BENEE015Tm1jyYHer-UE_JXF5DkKaPVvuwB3xA9sswtOzvUIz1=
a61c4RYKm5NwpGIclUCC_YLi_AdTOrv957bBkenoXzxH42FB80PztFqsa-4tWnDRSp/4pm/qXvc=
xYIoSlSsIDKaaWmczg/h23/h001.zii_mrS9O-p40fw8gnb_Ucd_ebsTAJpxlu5DftVbPtg" ta=
rget=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>2002 paper in=C2=
=A0</span></a><i><a class=3D"link" href=3D"https://elinke47.insanefounder.c=
om/ss/c/u001.AT3-eE2Hi133k66I6TdPhhjwRoE0Yc8GTf-EGFx8VTnGxdAgr9Gqwt8_ztCo3D=
4nS4rmxCANhBcbscQ7PSUCyt20waETuN0Ys2lKT5wHhjTSKuSqgTvdviqSnb0qCr9Iepp5aigV1=
hsD3u-l5-06iepShbfWBi0KmmOD-xx3VApvOWqFym8Jl180Qj1X3D3DSI0mQtOWAAk5BENEE015=
Tm1jyYHer-UE_JXF5DkKaPUtLOvUwUr-tu0Mk3SOdZvyY-tjvpZV8PSeKR_iYZdLmFTo9cptcpA=
eMDBvK3pH2GdmczSnWHjEtvQ7SlpwUCmU/4pm/qXvcxYIoSlSsIDKaaWmczg/h24/h001.iGP9S=
nrbdeAbHfEpFD4OyIMdrD6JGOu-qCP5CQFgEAA" target=3D"_blank" rel=3D"noopener n=
oreferrer nofollow"><span>Cognition</span></a></i>, distinguished between &=
quot;uh&quot; (signaling a short delay) and &quot;um&quot; (signaling a lon=
ger delay). These are not random sounds. They are real communicative intera=
ctions =E2=80=94 we use them to search for a word or construct a thought (C=
lark & Fox Tree, 2002). </p></td></tr><tr><td class=3D"dd" align=3D"left" s=
tyle=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"> They are also mostly fine. </p></td></tr>=
<tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:le=
ft;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> The fi=
llers that actually cost us are the semantic ones: &quot;You know.&quot; &q=
uot;Like.&quot; &quot;Basically.&quot; &quot;Kind of.&quot; &quot;Right?&qu=
ot; These are different from um and uh because they carry intended meaning,=
 or try to. </p></td></tr><tr><td style=3D"padding-bottom:12px;padding-left=
:37px;padding-right:27px;padding-top:12px;" class=3D"ee"><div style=3D"marg=
in-left:0px;" class=3D"edm_outlooklist"><ul style=3D"font-weight:400;list-s=
tyle-type:disc;margin-bottom:12px !important;margin-top:12px !important;pad=
ding:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"mso-line-h=
eight-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> &quot=
;You know&quot; is a comprehension check that, overused, becomes a verbal t=
ic signaling unsureness. </p></li><li class=3D"listItem ultext"><p style=3D=
"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-wo=
rd;"> &quot;Basically&quot; is meant to simplify, but often precedes a stat=
ement that didn&#39;t need simplification and comes across as either condes=
cending or defensive. </p></li><li class=3D"listItem ultext"><p style=3D"ms=
o-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;=
"> &quot;Right?&quot; at the end of a sentence turns a statement into a que=
stion. </p></li></ul></div></td></tr><tr><td class=3D"dd" align=3D"left" st=
yle=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D=
"mso-line-height-alt:150.0%;"> That last one is worth noting: &quot;We&#39;=
ve built a strong pipeline, right?&quot; is a structurally different senten=
ce from &quot;We&#39;ve built a strong pipeline.&quot; The first is asking =
the listener to validate, and the second is asking for permission to have s=
aid it at all. </p></td></tr><tr><td align=3D"center" valign=3D"top" style=
=3D"font-size:0px;line-height:0px;padding:15px 0px 15px;" class=3D"dd"><tab=
le class=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" c=
ellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></td></=
tr><tr><td id=3D"why-this-matters-in-leadership" class=3D"dd" align=3D"left=
" valign=3D"top" style=3D"color:#000000FF;font-weight:400;padding:0px 15px;=
text-align:left;"><h3 style=3D"color:#000000FF;font-weight:400;mso-line-hei=
ght-alt:125.0%;">Why this matters in leadership</h3></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Gikas and Sutcliffe=
 tested this directly. In a <a class=3D"link" href=3D"https://elinke47.insa=
nefounder.com/ss/c/u001.KISc3xZvrw82p29D5a_CR9l9set583mdZ3Q994Oo0AtHTkU5WmZ=
2by7jp75HzD8g5i-k_dOXmxL3z93y8G7wuS272KlwXg-KDutLRYLTeJeBAUhp8ILakufHo0MOgP=
iChpoiFvv7XwtY3ET9NQDvfxQMbG6n0ECp9xuSl87JX0XrMZpC0cZiXR_Yg3WNTqT02y7RFhFpS=
fdusa2mTKR0_S5QbiXQdHI1h6QhISvkqOILdXxWShTIUa1nYLMIIQIRUjPuJBsOzRJ6Coi_eDbv=
VKkme2vBR3idLXavB-bXckE/4pm/qXvcxYIoSlSsIDKaaWmczg/h25/h001.9GpNHHNInDjCY7y=
5SuDadgOr4lcbSUYny8rqECY6gxo" target=3D"_blank" rel=3D"noopener noreferrer =
nofollow"><span>2019 controlled experiment</span></a> published in the Cal =
Poly Communication Journal, participants listened to identical interview re=
sponses; the only variable was the frequency of fillers. The higher the fil=
ler rate, the lower the speaker was rated on professional credibility and c=
ommunication competence, regardless of gender (Gikas & Sutcliffe, 2021). </=
p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;t=
ext-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.=
0%;"> The content of the answers was identical. </p></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> We spend enormous a=
mounts of time on the deck, the numbers, the narrative. Assuming it=E2=80=
=99s about substance, when it=E2=80=99s more about how we deliver it. </p><=
/td></tr><tr><td align=3D"center" valign=3D"top" style=3D"font-size:0px;lin=
e-height:0px;padding:15px 0px 15px;" class=3D"dd"><table class=3D"j" role=
=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" al=
ign=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td id=3D"th=
e-verbal-dimension-of-mirroring" class=3D"dd" align=3D"left" valign=3D"top"=
 style=3D"color:#000000FF;font-weight:400;padding:0px 15px;text-align:left;=
"><h3 style=3D"color:#000000FF;font-weight:400;mso-line-height-alt:125.0%;"=
>The verbal dimension of mirroring</h3></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p style=3D"mso-line-height-alt:150.0%;"> Mirroring isn&#39;t only physica=
l. We mirror verbally, too, in vocabulary, complexity, and even sentence rh=
ythm. And just as with postural mirroring, this builds rapport. When we mat=
ch someone&#39;s linguistic habits, neither too formal nor too casual, comp=
lex enough to signal competence, accessible enough to signal warmth, we cre=
ate a sense of ease. </p></td></tr><tr><td class=3D"dd" align=3D"left" styl=
e=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"m=
so-line-height-alt:150.0%;"> What gets particularly interesting for founder=
s is that we often navigate between very different audiences within a singl=
e day. The language that builds trust with our engineering team isn&#39;t t=
he same language that builds trust with the board. The language that works =
with a new investor is different from the one that works with a longtime op=
erator. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:=
0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-heigh=
t-alt:150.0%;"> Most people unconsciously drift between these forms of comm=
unication. The skill is learning to shift deliberately, which requires know=
ing our default first. </p></td></tr><tr><td align=3D"center" valign=3D"top=
" style=3D"font-size:0px;line-height:0px;padding:15px 0px 15px;" class=3D"d=
d"><table class=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table=
></td></tr><tr><td id=3D"audit-your-verbal-habits" class=3D"dd" align=3D"le=
ft" valign=3D"top" style=3D"color:#000000FF;font-weight:400;padding:0px 15p=
x;text-align:left;"><h3 style=3D"color:#000000FF;font-weight:400;mso-line-h=
eight-alt:125.0%;">Audit your verbal habits</h3></td></tr><tr><td class=3D"=
dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:bre=
ak-word;"><p style=3D"mso-line-height-alt:150.0%;"> Audit your verbal habit=
s, just as we do with facial mirroring: notice them first. Record a real co=
nversation, a meeting, a voice note, or a call, and listen back. </p></td><=
/tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-alig=
n:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Co=
unt the &quot;likes.&quot; Count the &quot;right?&quot; Count how many stat=
ements end with rising inflection, turning them into questions without mean=
ing to. Count how many times we open with &quot;I just wanted to...&quot; w=
hen we actually mean: &quot;Here is what I want.&quot; </p></td></tr><tr><t=
d class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wor=
d-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Then look at=
 where the hedges cluster. For most people, verbal hedges appear in pattern=
s around three specific types of interaction: authority, disagreement, and =
moments when we&#39;re making a statement we haven&#39;t fully decided we&#=
39;re=C2=A0allowed=C2=A0to make. </p></td></tr><tr><td class=3D"dd" align=
=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"=
><p style=3D"mso-line-height-alt:150.0%;"> That clustering tells us somethi=
ng more useful than the count. </p></td></tr><tr><td class=3D"dd" align=3D"=
left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p =
style=3D"mso-line-height-alt:150.0%;"> If we&#39;re chronic =E2=80=98qualif=
iers=E2=80=99, monitor the amount of &quot;I think&quot; and &quot;kind of.=
&quot; If we&#39;re approval-seekers, track &quot;right?&quot; and &quot;yo=
u know?&quot; If we hedge our own expertise, notice the moments we open wit=
h &quot;I&#39;m not an expert, but&quot; before saying something we actuall=
y know well. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"pad=
ding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-=
height-alt:150.0%;"> When we make it visible to ourselves, we then move fro=
m automatic to consciously choosing. </p></td></tr><tr><td class=3D"dd" ali=
gn=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word=
;"><p style=3D"mso-line-height-alt:150.0%;"><i>Next week: the role of silen=
ce. Specifically, why the pause we&#39;re rushing to fill is often the most=
 authoritative move available to us, and what the research says about how l=
isteners interpret it.</i></p></td></tr><tr><td class=3D"e" align=3D"left" =
valign=3D"top" style=3D"padding:15px 15px 12px;"><h3 style=3D"">How&#39;s t=
he depth of today&#39;s edition?</h3></td></tr><tr><td class=3D"ee e " styl=
e=3D"padding:0px 15px 15px;"><div style=3D"margin-left:0px;" class=3D"edm_o=
utlooklist"><ul style=3D"list-style-type:disc;padding:0px 0px 0px 0px;margi=
n:0px 0px;"><li class=3D"listItem ff" style=3D"list-style-type:disc;text-al=
ign:left;"><a href=3D"https://elinke47.insanefounder.com/ss/c/u001.gaaA1Gye=
7IN08GIPmsK5K96HvxOJxLtWweYntAW6STifKd0iQVY5n67Z-f27gSGgQTUlOSxiebolbjmsRW9=
v8NBLB8uTZX3Xus6x-Lk79CDZbG2nFxBjYSBSGRaq7-aCGgWmcW6KthumhXp_nN5qnf_IMlpry3=
PtvY49p9yhtpfjD3_zeUv4U27uxJoxgipzug8PZyHsj1OLEoIL5cR8QUmX1Iogtx8we5Ju5RFLe=
RNFsTS-M9EPh97j1pneogZnYgYhCSFavV_WL234kxmMFduQaL7broJ1cuowNlOSGw4upvQRpd-T=
Ir4yia0hVZqKJ34tUxegQKcv8xcqSonaS6PC2cyYeSevQ6-b9danoOMYNwF1UzF9Zl_2PBIpHhU=
jE4VgL2M3_Y_xcxY7aiNe3tkx7NKV5dWi2HzMuStXhrmAWbQMxztDNHZ6F2N92EZpIqRIsXnVio=
nRSeYu5iN5VkPwVKAjzxFW69LQTi4CTpUV1k7Rk9eMxJ4YoQeorHF4GjrbVZ0ZM3_NU5HasRt-m=
Gqkc7ZDCPx_AArKAw2L4OYTeLEQuc1CRbrwCOyppWuY_Bh_Nt0MObLqii6L6PuV9bpgbtIu96cO=
gct_5Q08Wr1ggWC6Rpm8ZIss4SlnKsmyrW1HKJoDXyqMVRfEzYbpfyPUcJeTnP9r-WWShd3j7mY=
eGmy0WpVQJfRLvNPjZWNaGsZSwCElzn7g8pTQBoFKRRq61IjBoBZocGpxA9HWqezpcEH8qzoSz1=
eXpwct11nmXatOsaWh6vw8fSBPY_N6ToKaFriS49kPIeKf4epVjVBSGZd4o1tPn3ZAWS20uQ78R=
dgzp9n_BsnuHzqd-r0RGi425hc566D0UkL5ZdAxJlXMzr_fVlP7AW2bcAb_CRsSxlYfKXR859Jf=
L1fENxJ4nLuu0h0Bz_rSMRmf9DzVfp6xNktgzHzTb_ZW49jHnGTaROtt2Q6z2KG1od9_c_f-KTJ=
5rZn4OR3-vWMcc2Os2rOwWYCDK_N9m4gLHVS9seejRR6ZU_cKu4NQDU7u2GGmqj9c-Vkz0HB6cU=
Y1Mm0aMOyMesYo0aGya0Vy6_ke-Vb-/4pm/qXvcxYIoSlSsIDKaaWmczg/h26/h001.DJ-vxbOl=
G6ZwbxSjh6YKj6afkxLp2gA98wfQj4f8rJA">Just right =E2=9C=A8 - Thoughtful, sha=
rp, and easy to digest</a></li><li class=3D"listItem ff" style=3D"list-styl=
e-type:disc;text-align:left;"><a href=3D"https://elinke47.insanefounder.com=
/ss/c/u001.gaaA1Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6STifKd0iQVY5n67Z-f27gSGg=
QTUlOSxiebolbjmsRW9v8NBLB8uTZX3Xus6x-Lk79CACkpjPdptjKFel1nBheEnVHO_KBTdpRRn=
wUarmebJtBhiqsxAhC8dHWd6oxMASKwJD9-ZLMkKKibKOl_NN5fxRNMedOoj7e4EAd8iEDn-ne4=
h8coCmDfGP4nGg2XenF09FsGMhGra67kZ1wgnSpm0p4SNuVFm9sJ8X9WhJTpp8Fqc6nFEE6Yq7M=
vDZlyOFm-su8DK85f52LZi48cz2DBUgOyIcSTHMEEJkOG2n6n2kW6Vz7wecbyUdGsZrLGGKI06s=
73-atJKocIujSOmUWkIAGa6q6riBrxLtG0vqZUmgaJq3ZPZ4j7va2CdsRYG2DhXM_gqWuLUIPf6=
--AB1UJyiqP0cndiQsM3kqQTQHvLu4zVUR_9SZSk1hwPePgrpskJs5VTdR0uB1sTBdrvJ9glhPt=
8MIyd2sPn2NBlj5JaFoJYHG0IVocEMY5IkZKHtOogjb8oinvmQSwN1RNP7grlirzriPdmV9b0hC=
bp0gBycWQCAY3hDdBPBo9hUe6masanyPpQGSo9RJHPRoFE0I6IMyUXTlUDMrRSu1H9wmkoCAbXw=
EtGa-7BcHMQk2Ft6ln1pgm6FxsIo1g5GtZP8SjBM3vEiu7ua96wMaRBgFsmM1qZT02zVLsCM823=
EwHaPBtIPVvN4VRXGYrB9-_tnh9pzEx_zsbbrVqd45xzCt2Zl9XjJS4gBHeb_6WWjKiaIZ1YkGT=
68LcAgSk4kNoX1BP2NVv5B35zYXMCGAqLEghYwxUbmMZk9Og8TD1M1WCrsC4EILOQq88fwAklA-=
ePIIsoaen_tkb_9EL4qDU9S1YJni4ZJx6r29oP1OMAiAD-xmjrvFWnKNAL0luM6Amb-QXi5qZVW=
qBzzpD57Mq2NYU4tPkxz4QlbNfNV-19u2sKsdrI7StpA70M-ofzphKRbbKNmi7Usduninsu3ozg=
gnvk8G_VSAPIFjIfaAdZtF6LI4ngRaBUvm6FQwMlwgtopEGcx/4pm/qXvcxYIoSlSsIDKaaWmcz=
g/h27/h001.mvvJIpLirzDq8EKYo3F0K8nFMvKEW1lHdt8eTTeblag">Not in depth enough=
 =F0=9F=94=8E - Give me more insights & nuance</a></li><li class=3D"listIte=
m ff" style=3D"list-style-type:disc;text-align:left;"><a href=3D"https://el=
inke47.insanefounder.com/ss/c/u001.gaaA1Gye7IN08GIPmsK5K96HvxOJxLtWweYntAW6=
STifKd0iQVY5n67Z-f27gSGgQTUlOSxiebolbjmsRW9v8NBLB8uTZX3Xus6x-Lk79CCgzv-ALKI=
yXT5Js03K6BIY3JBXdU3ucfUFQlwvFtJKq6RRMda4qAI8aPLfhlxsRakI01vgqI14eUjIC11Xy3=
9qeV7IVl_ldNVVDAosYJjxsNx5n6Mp0K7a8A4gb0Q6BqAeOK0dsA4gvFNVvlhRv1pUiMuSCbfkc=
hn-AozApdJqE_apDHrqN3GRH9ymVtZurNg1V18gCFPIE0CBdtC0YisV65bnaZY5E22aJpUpMunL=
qvUeY_2b3_i-sd8fMpsF1IKff6uUQsAcYgdIIKpI77pCaEXQdFeKvqmpUWwt6KFEc2u-v8AgyxL=
4GQDQTScIbAY-nI7MojwUu6D8SL5dpyPQ4GYfMbfMvsP6vaQND6FwNLaOeul85MiOim7o1CJfD5=
W61F73u3FVaQREVqNOPy8ObokIMYnxI8Yjbjfj9A6LPcYLZaGZEEtxP44BP5bKijo1ARW6XyaVZ=
JOyKC57P_VlX6eCQo3Z3fTL6WL59wKLwytdMtSxno48mi2g4hBJJwlfnnJbk_w-6bMpvHGgW6gN=
moikxqjoTgXdVZsw7jXlso9n_re3AydYnESeS-5gqTs0TGgGPL4nweRVkCjKfOaIbX_IR5El_f7=
WM1qsE5jj19JAiPcECOpUn563V4Dvu0S6WrX4utY48LcFbf-TMF5rSml3y5Qkp8FtHrCFnBb3UL=
6Cu0LP_H8uUBHIhRit5rUUnMIyMXi371pXY6D_z3-okxBSGyOI8a87eTBkZgyDjY-mtKW_q0MwU=
M3dsrIGAbuZZGxHjvu45kJU8Ay457THEo-I1op3rJrAjbTb_MeVeiUa9HaDIE9nzyKOgrq2XtrL=
TfvT546gOD6UvVcQuCuHrI54O5KHan6erHX94oxZyp5h2meeMsAIL3stg3nIlhxNhSr-sRT7Gk_=
-FpFe87Q0dQFRDfQGpi4YuAPrAZh3F71w1xFHcHHwtgdU0Zm2_JQe4r6uhLpWmJHwd2k86KLJ/4=
pm/qXvcxYIoSlSsIDKaaWmczg/h28/h001.CIMB5vanaevgs66tGwCeMWCWbj_ldJYRoD43O9DB=
1bQ">Too dense =F0=9F=92=A5 - I=E2=80=99d prefer lighter, quicker reads</a>=
</li></ul></div></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"=
font-size:0px;line-height:0px;padding:15px 0px 15px;" class=3D"dd"><table c=
lass=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" cellp=
adding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><=
tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:lef=
t;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> As alwa=
ys, hit reply if something in here hits home. </p></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Until next week,<br=
>Lavena </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:=
0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-heigh=
t-alt:150.0%;"> P.S. <i>If you want to get a founder feature about your own=
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role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"mar=
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f;font-size:16px;font-weight:400;line-height:18px;padding:14px 14px;text-de=
coration:none;width:100%;"> Click to improve future content </a></td></tr><=
/table></td></tr></table></td></tr></table></td></tr></table></td></tr><tr>=
<td id=3D"insane-media-is-more-than-one-voice" class=3D"dd" align=3D"left" =
valign=3D"top" style=3D"color:#000000FF;font-weight:400;padding:0px 15px;te=
xt-align:left;"><h3 style=3D"color:#000000FF;font-weight:400;mso-line-heigh=
t-alt:125.0%;">=E2=9C=A8 Insane Media is more than one voice</h3></td></tr>=
<tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:le=
ft;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><i>Dive=
 into our other newsletters - where psychology meets the creator economy, e=
-commerce marketing, and Human resources. </i></p></td></tr><tr><td align=
=3D"left" class=3D"rec" style=3D"padding-left:15px;padding-right:15px;paddi=
ng-top:16px;padding-bottom:16px;width:100%;"><table class=3D"rec__content" =
style=3D"background:#f9fafb;border-radius:5px;border:1px solid #d1d5db;padd=
ing:16px;width:100%;"><tbody><tr><td style=3D"display:inline-block;margin-b=
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idth:100%;max-width:50px;height:50px;object-fit:cover;border:0;" width=3D"5=
0"/></div></td><td style=3D"display: inline-block;color:#282828;font-size:1=
8px;font-weight:700;line-height:24px; margin-bottom: 16px;"><div class=3D"r=
ec__text" style=3D"display:block;"> It&#39;s Not the Work </div><div class=
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weight:400;display:block;word-break:break-word;"> Unfiltered people strateg=
y, workplace culture shifts, and the future of HR =E2=80=93 minus the corpo=
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1.k-NMrdyu_vXvjwlPvqJOwx59JAdI66GGH1ZF2E8yenE" style=3D"cursor:pointer;back=
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k;margin-bottom:16px;margin-right:16px;vertical-align:top;" width=3D"50"><d=
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c__text" style=3D"display:block;"> &#39;AD-TO-CART&#39; </div><div class=3D=
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ght:400;display:block;word-break:break-word;"> Tactical growth and marketin=
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xt" style=3D"display:block;"> Curious Creator </div><div class=3D"rec__text=
--muted" style=3D"padding:0;color:#767676;font-size:14px;font-weight:400;di=
splay:block;word-break:break-word;"> Smart creators don=E2=80=99t just post=
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