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Subject: Reminder: Episode 21: The Ultimate Business Guide
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Email from SCORE Central Region 20 Episodes of Wisdom Compiled! Trouble vie=
wing? View in your browser. =E2=80=8A Dear Clients, After 20 episodes featu=
ring successful entrepreneurs and expert mentors, we've created something s=
pecial: a compilation masterclass distilling the most critical business wis=
dom into one powerful guide. Episode 21: =EF=BB=BF =EF=BB=BFThe Ultimate Sm=
all Business Success Guide - Wisdom from 20 SCORE Houston Episodes What's I=
nside: The "Five Numbers Test" - for validating any business idea before yo=
u invest Working Capital Reality - Why most businesses die from cash flow, =
not bad products LLC timing strategy - When to form (and why doing it too e=
arly wastes money) Bulletproof business planning - Even for self-funded sta=
rtups Creative funding strategies - SBA loans, retirement fund rollovers, a=
nd alternatives Low-risk sales tactics - The consignment hack and niche mar=
keting approaches Buy vs. Start math - Surprising statistics (90% startup f=
ailure vs. 70% acquisition success) The leadership shift - Every founder mu=
st make this to scale beyond themselves Featuring wisdom from over 135+ SCO=
RE volunteer mentors - retired executives, successful entrepreneurs, and in=
dustry veterans. =EF=BB=BF =EF=BB=BF=EF=BB=BF =EF=BB=BFThis is YOUR collect=
ive wisdom! We've synthesized insights from: Jerry Hoffman's 20-call rule a=
nd inventory management advice Kevin Rosenberg's P&L fundamentals and prici=
ng strategy Robert Brown's customer intimacy and aftermarket revenue approa=
ch Jeffrey Jones's business acquisition expertise Corinne Short's systems-o=
ver-passion philosophy Dr. Dedra Frazier's bootstrapping journey Sue McCarr=
on's credit-building and business planning success and MORE from 20 episode=
s of mentor conversations This is essentially a free masterclass - everythi=
ng a new entrepreneur needs to know, delivered in one digestible episode.=
=EF=BB=BF =EF=BB=BF Think of it as SCORE Houston's business success curricu=
lum in audio form. SCORE Houston Episode 21 Now Live!=EF=BB=BF =EF=BB=BFHow=
 to Listen: Apple Podcasts I Spotify I Amazon Music I YouTube SUBSCRIBE FRE=
E FOR WEEKLY EPISODES: =EF=BB=BF =EF=BB=BFNew episodes automatically downlo=
ad every week. =EF=BB=BF =EF=BB=BFForward this to any entrepreneur in your =
network. Knowledge shared is success multiplied! =EF=BB=BF =EF=BB=BFBest re=
gards, SCORE Houston Team Mentors to America's Small Bussinesses SCORE Hous=
ton Houston, TX 77401 Tel: (713) 487 - 6565=EF=BB=BF =EF=BB=BFwww.houston.s=
core.org =E2=80=8A Funded in part through a Cooperative Agreement with the =
U.S. Small Business Administration. All opinions, conclusions, and/or recom=
mendations expressed herein are those of the author(s) and do not necessari=
ly reflect the views of the SBA. SCORE Central Region | 712 H St NE PMB 988=
48 | Washington, DC 20002 US Unsubscribe | Update Profile | Constant Contac=
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line-height: 1.2; display: block; word-wrap: break-word; padding: 10px 20px=
;" align=3D"left" valign=3D"top"><p style=3D"margin: 0;">After 20 episodes =
featuring successful entrepreneurs and expert mentors, we've created someth=
ing special: <span style=3D"font-weight: bold;">a compilation masterclass</=
span> distilling the most critical business wisdom into one powerful guide.=
</p></td> </tr> </table>  </td> </tr> </table> <table class=3D"layout layou=
t--1-column" style=3D"table-layout: fixed;" width=3D"100%" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0"> <tr> <td class=3D"column column--1 scale =
stack" style=3D"width: 100%;" align=3D"center" valign=3D"top"> <table class=
=3D"text text--article text--padding-vertical" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" style=3D"table-layout: fixed;"> <tr> <t=
d class=3D"text_content-cell content-padding-horizontal" style=3D"line-heig=
ht: 1.2; text-align: left; font-family: Lato,sans-serif; color: #000000; fo=
nt-size: 16px; display: block; word-wrap: break-word; padding: 10px 20px;" =
align=3D"left" valign=3D"top">
<h3 style=3D"text-align: left; font-family: Lato,sans-serif; color: #265288=
; font-size: 16px; font-weight: bold; margin: 0;" align=3D"left">
<span style=3D"font-weight: bold; color: rgb(15, 33, 54); font-size: 20px;"=
>Episode 21: </span><span style=3D"font-weight: bold; color: rgb(15, 33, 54=
); font-size: 14px;">&#xfeff;<span><br></span>&#xfeff;The Ultimate Small Bu=
siness Success Guide - Wisdom from 20 SCORE Houston Episodes</span>
</h3>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-weight: bold;">What's Inside: <=
/span></p>
<p style=3D"margin: 0;"><br></p>
<ul style=3D"margin-top: 0; margin-bottom: 0;">
<li>
<span style=3D"font-weight: bold;">The "Five Numbers Test" </span><span sty=
le=3D"font-weight: normal;">-</span><span style=3D"font-weight: bold;"> </s=
pan><span style=3D"font-weight: normal;">for validating any business idea b=
efore you invest</span>
</li>
<li>
<span style=3D"font-weight: bold;">Working Capital Reality </span><span sty=
le=3D"font-weight: normal;">- Why most businesses die from cash flow, not b=
ad products</span>
</li>
<li>
<span style=3D"font-weight: bold;">LLC timing strategy </span>- <span style=
=3D"font-weight: normal;">When to form (and why doing it too early wastes m=
oney)</span>
</li>
<li>
<span style=3D"font-weight: bold;">Bulletproof business planning</span> <sp=
an style=3D"font-weight: normal;">- Even for self-funded startups</span>
</li>
<li>
<span style=3D"font-weight: bold;">Creative funding strategies </span><span=
 style=3D"font-weight: normal;">- SBA loans, retirement fund rollovers, and=
 alternatives</span>
</li>
<li>
<span style=3D"font-weight: bold;">Low-risk sales tactics </span><span styl=
e=3D"font-weight: normal;">- The consignment hack and niche marketing appro=
aches</span>
</li>
<li>
<span style=3D"font-weight: bold;">Buy vs. Start math </span><span style=3D=
"font-weight: normal;">- Surprising statistics (90% startup failure vs. 70%=
 acquisition success)</span>
</li>
<li>
<span style=3D"font-weight: bold;">The leadership shift </span><span style=
=3D"font-weight: normal;">- Every founder must make this to scale beyond th=
emselves</span>
</li>
</ul>
</td> </tr> </table>  </td> </tr> </table> <table class=3D"layout layout--1=
-column" style=3D"table-layout: fixed;" width=3D"100%" border=3D"0" cellpad=
ding=3D"0" cellspacing=3D"0"> <tr> <td class=3D"column column--1 scale stac=
k" style=3D"width: 100%;" align=3D"center" valign=3D"top"> <table class=3D"=
text text--article text--padding-vertical" width=3D"100%" border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" style=3D"table-layout: fixed;"> <tr> <td cl=
ass=3D"text_content-cell content-padding-horizontal" style=3D"line-height: =
1.2; text-align: left; font-family: Lato,sans-serif; color: #000000; font-s=
ize: 16px; display: block; word-wrap: break-word; padding: 10px 20px;" alig=
n=3D"left" valign=3D"top">
<h3 style=3D"font-family: Lato,sans-serif; color: #265288; font-size: 16px;=
 font-weight: bold; margin: 0;">
<span style=3D"color: rgb(0, 0, 0);">Featuring wisdom from over 135+ SCORE =
volunteer mentors - </span><span style=3D"color: rgb(0, 0, 0); font-weight:=
 normal;">retired executives, successful entrepreneurs, and industry vetera=
ns. </span>&#xfeff;<span><br></span>&#xfeff;<span style=3D"color: rgb(0, 0,=
 0);">&#xfeff;<span><br></span>&#xfeff;This is YOUR collective wisdom!</spa=
n>
</h3>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;">We've synthesized insights from:</p>
<ul style=3D"margin-top: 0; margin-bottom: 0;">
<li>Jerry Hoffman's 20-call rule and inventory management advice</li>
<li>Kevin Rosenberg's P&amp;L fundamentals and pricing strategy</li>
<li>Robert Brown's customer intimacy and aftermarket revenue approach</li>
<li>Jeffrey Jones's business acquisition expertise</li>
<li>Corinne Short's systems-over-passion philosophy</li>
<li>Dr. Dedra Frazier's bootstrapping journey</li>
<li>Sue McCarron's credit-building and business planning success</li>
<li>and <span style=3D"font-weight: bold;">MORE</span> from 20 episodes of =
mentor conversations</li>
</ul>
</td> </tr> </table>  </td> </tr> </table> <table class=3D"layout layout--1=
-column" style=3D"table-layout: fixed;" width=3D"100%" border=3D"0" cellpad=
ding=3D"0" cellspacing=3D"0"> <tr> <td class=3D"column column--1 scale stac=
k" style=3D"width: 100%;" align=3D"center" valign=3D"top"> <table class=3D"=
text text--article text--padding-vertical" width=3D"100%" border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" style=3D"table-layout: fixed;"> <tr> <td cl=
ass=3D"text_content-cell content-padding-horizontal" style=3D"text-align: l=
eft; font-family: Lato,sans-serif; color: #000000; font-size: 16px; line-he=
ight: 1.2; display: block; word-wrap: break-word; padding: 10px 20px;" alig=
n=3D"left" valign=3D"top">
<p style=3D"margin: 0;"><span style=3D"font-weight: bold;">This is essentia=
lly a free masterclass</span> - everything a new entrepreneur needs to know=
, delivered in one digestible episode.&#xfeff;<span><br></span>&#xfeff;</p>
<p style=3D"margin: 0;"><span style=3D"font-weight: bold;">Think of it as S=
CORE Houston's business success curriculum in audio form.</span></p>
</td> </tr> </table>   <table class=3D"text text--article text--padding-ver=
tical" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" styl=
e=3D"table-layout: fixed;"> <tr> <td class=3D"text_content-cell content-pad=
ding-horizontal" style=3D"text-align: left; font-family: Lato,sans-serif; c=
olor: #000000; font-size: 16px; line-height: 1.2; display: block; word-wrap=
: break-word; padding: 10px 20px;" align=3D"left" valign=3D"top">
<blockquote style=3D"text-align: center;" align=3D"center">
<span style=3D"font-weight: bold; color: rgb(0, 110, 183); font-size: 27px;=
">SCORE Houston Episode 21 Now Live!</span>&#xfeff;<span><br></span>&#xfeff=
;<span style=3D"font-weight: bold; font-size: 15px; color: rgb(70, 70, 72);=
">How to Listen:</span>
</blockquote>
<blockquote style=3D"text-align: center;" align=3D"center">
<a href=3D"https://f7btjwgbb.cc.rs6.net/tn.jsp?f=3D001_FiBGFujENMezeUFJ00dB=
1cFnczjHgEPeib3UQi5H76KQ7mbJO4juY53D_Wehu7xJ6_gZe5wfDpbBKgpqnFFfZX_DUEkbzUT=
G-9WHok8Rl2YGBDfqUomjO96n9W-D_54OwREQHp31X-Fi6JJR4c9naB3MoM2YtjEqEOaXJVZUkT=
xpqYiKtikFrWvmYuxc2v4oG6yMgu9w7LwyMp-j-UO895FdBd9blvX&c=3DtXFijXD5vAbsZOn5s=
TtfJuq4C-wVHVgXLGAL44FsomTuTaZcaHroZw=3D=3D&ch=3D4BRagqRQDurx5tumkpTUpmhJ98=
p0a2DSFkZOJR6a3hyMjJXpVsQRZA=3D=3D" rel=3D"noopener noreferrer" target=3D"_=
blank" style=3D"font-size: 20px; color: #006eb7; font-weight: bold; text-de=
coration: none;">Apple Podcasts</a><span style=3D"font-size: 20px; font-wei=
ght: bold; color: rgb(70, 70, 72);"> I </span><a href=3D"https://f7btjwgbb.=
cc.rs6.net/tn.jsp?f=3D001_FiBGFujENMezeUFJ00dB1cFnczjHgEPeib3UQi5H76KQ7mbJO=
4juY53D_Wehu7xHI91jshBlvv46YDBvtq0JeadE4Rfhwo6l5HGjzoDG2dy7MbWmYW2FjqyUKvQB=
_Bi5KAmTBhqq15T2PRM6O960Ly8tRs-NqSONFCI3PpE0qW9-TqiplPOvZ2KApKI3FBqxAe8Q3qP=
THyf2KmfWk3BT56R5fEZdSo3_GTO69E0Fcw=3D&c=3DtXFijXD5vAbsZOn5sTtfJuq4C-wVHVgX=
LGAL44FsomTuTaZcaHroZw=3D=3D&ch=3D4BRagqRQDurx5tumkpTUpmhJ98p0a2DSFkZOJR6a3=
hyMjJXpVsQRZA=3D=3D" rel=3D"noopener noreferrer" target=3D"_blank" style=3D=
"font-size: 20px; color: #006eb7; font-weight: bold; text-decoration: none;=
">Spotify</a><span style=3D"font-size: 20px; color: rgb(70, 70, 72);"> </sp=
an><span style=3D"font-size: 20px; color: rgb(70, 70, 72); font-weight: bol=
d;"> I </span><a href=3D"https://f7btjwgbb.cc.rs6.net/tn.jsp?f=3D001_FiBGFu=
jENMezeUFJ00dB1cFnczjHgEPeib3UQi5H76KQ7mbJO4juY53D_Wehu7xpxcWdMLB_85_lv0_lR=
4iaRUE5Nk8-N2ZuMfJAeiLrU5mHOBqrqtPB1UlAoKuPoTrEEfnDHYgPfyeEx_UfagW3ko5LVv04=
DArVDxCC2blpBZIaoCHKhzqDjLowcXWqJv4jypyLC39PsJmALMdK3OR_iBHbYS5YXK8Jv82LtWM=
iTwRW6duTUR1P6YcaCthJL7z&c=3DtXFijXD5vAbsZOn5sTtfJuq4C-wVHVgXLGAL44FsomTuTa=
ZcaHroZw=3D=3D&ch=3D4BRagqRQDurx5tumkpTUpmhJ98p0a2DSFkZOJR6a3hyMjJXpVsQRZA=
=3D=3D" rel=3D"noopener noreferrer" target=3D"_blank" style=3D"font-size: 2=
0px; color: #006eb7; font-weight: bold; text-decoration: none;">Amazon Musi=
c</a><span style=3D"font-size: 20px; font-weight: bold; color: rgb(70, 70, =
72);"> I </span><a href=3D"https://f7btjwgbb.cc.rs6.net/tn.jsp?f=3D001_FiBG=
FujENMezeUFJ00dB1cFnczjHgEPeib3UQi5H76KQ7mbJO4juY53D_Wehu7x-vYMnj-16KKlhUJs=
yGbRfraM6K6XGvfRvBcSKwbDpCwk5hXjKSa1d1N3dNeMd2GMlbGZfx80oxVHKO99ACC8eNdwRzg=
N-jLcWwx56JLLfIxuJmYXGr3A3naRv0Aq5gA9EpVrwBxiQ6I=3D&c=3DtXFijXD5vAbsZOn5sTt=
fJuq4C-wVHVgXLGAL44FsomTuTaZcaHroZw=3D=3D&ch=3D4BRagqRQDurx5tumkpTUpmhJ98p0=
a2DSFkZOJR6a3hyMjJXpVsQRZA=3D=3D" rel=3D"noopener noreferrer" target=3D"_bl=
ank" style=3D"font-size: 20px; color: #006eb7; font-weight: bold; text-deco=
ration: none;">YouTube</a>
</blockquote>
</td> </tr> </table>   <table class=3D"text text--article text--padding-ver=
tical" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" styl=
e=3D"table-layout: fixed;"> <tr> <td class=3D"text_content-cell content-pad=
ding-horizontal" style=3D"line-height: 1.2; text-align: left; font-family: =
Lato,sans-serif; color: #000000; font-size: 16px; display: block; word-wrap=
: break-word; padding: 10px 20px;" align=3D"left" valign=3D"top">
<p style=3D"margin: 0;">SUBSCRIBE FREE FOR WEEKLY EPISODES:</p>
<p style=3D"margin: 0;">&#xfeff;<span><br></span>&#xfeff;New episodes autom=
atically download every week.</p>
<p style=3D"margin: 0;">&#xfeff;<span><br></span>&#xfeff;Forward this to an=
y entrepreneur in your network. Knowledge shared is</p>
<p style=3D"margin: 0;">success multiplied!</p>
<p style=3D"margin: 0;">&#xfeff;<span><br></span>&#xfeff;Best regards,</p>
<p style=3D"margin: 0;"><span style=3D"font-weight: bold;">SCORE Houston Te=
am</span></p>
<p style=3D"margin: 0;">Mentors to America's Small Bussinesses</p>
</td> </tr> </table>  </td> </tr> </table> <table class=3D"layout layout--1=
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ding=3D"0" cellspacing=3D"0"> <tr> <td class=3D"column column--1 scale stac=
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<table class=3D"divider" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0"=
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0px; padding-bottom: 10px;" width=3D"100%" align=3D"center" valign=3D"top">=
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ellpadding=3D"0" cellspacing=3D"0" border=3D"0"> <tr> <td class=3D"divider_=
content-cell" style=3D"padding-bottom: 2px; height: 1px; line-height: 1px; =
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"center" bgcolor=3D"#265288"> <img alt=3D"" width=3D"5" height=3D"1" border=
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idth: 5px;"> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table>=
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dth=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0"> <tr> <td cla=
ss=3D"column column--1 scale stack" style=3D"width: 100%;" align=3D"center"=
 valign=3D"top"> <table class=3D"text text--padding-vertical" width=3D"100%=
" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"table-layout: f=
ixed;"> <tr> <td class=3D"text_content-cell content-padding-horizontal" sty=
le=3D"line-height: 1; text-align: left; font-family: Lato,sans-serif; color=
: #2A2F35; font-size: 16px; display: block; word-wrap: break-word; padding:=
 10px 20px;" align=3D"left" valign=3D"top">
<p style=3D"text-align: center; margin: 0;" align=3D"center"><span style=3D=
"font-weight: bold; font-size: 13px; background-color: rgb(255, 255, 255);"=
>SCORE Houston</span></p>
<p style=3D"text-align: center; margin: 0;" align=3D"center"><span style=3D=
"font-size: 11px; background-color: rgb(255, 255, 255);">Houston, TX 77401<=
/span></p>
<p style=3D"text-align: center; margin: 0;" align=3D"center"><span style=3D=
"font-size: 11px; background-color: rgb(255, 255, 255);">Tel: (713) 487 - 6=
565</span><a href=3D"https://f7btjwgbb.cc.rs6.net/tn.jsp?f=3D001_FiBGFujENM=
ezeUFJ00dB1cFnczjHgEPeib3UQi5H76KQ7mbJO4jufuZjIfM8B4tmS3bOgwBvQfcv4dE_kN7lW=
Y7yMGQM2KmBS98ihW7axwagqabqtbpzYmWteZ7LNx2IU9F6zSV4FQxxcoPxE31z0yMCPm8Njvb&=
c=3DtXFijXD5vAbsZOn5sTtfJuq4C-wVHVgXLGAL44FsomTuTaZcaHroZw=3D=3D&ch=3D4BRag=
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3); font-weight: normal; font-family: Arial, Verdana, Helvetica, sans-serif=
; text-decoration: none;">&#xfeff;<span><br></span>&#xfeff;www.houston.scor=
e.org</a></p>
</td> </tr> </table>  </td> </tr> </table> <table class=3D"layout layout--1=
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margin: 0;"><span style=3D"font-size: 11px;">Funded in part through a Coope=
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