Return-Path: Delivered-To: alvarochf@traceseis.com Received: from cs510.bluehost.com by cs510.bluehost.com with LMTP id uBZCDUNX3mkF9gYAWiBQxw (envelope-from ) for ; Tue, 14 Apr 2026 09:03:31 -0600 Return-path: Envelope-to: alvarochf@traceseis.com Delivery-date: Tue, 14 Apr 2026 09:03:31 -0600 Received: from bh186-44.smtp-out.beehiivmail.net ([69.67.186.44]:47521) by cs510.bluehost.com with esmtp (Exim 4.98.2) (envelope-from ) id 1wCfIY-00000002YVG-0ATT for alvarochf@traceseis.com; Tue, 14 Apr 2026 09:03:31 -0600 X-BmtaRef: eyJfQF8iOiJcXF8vIiwicmVjaXBpZW50IjoiYWx2YXJvY2hmQHRyYWNlc2Vpcy5jb20iLCJ4X2xpc3RfaWQiOiI5MTRiYmQyNi0zZjhmLTQ0YTUtOTc0ZC03NjlhZGViNTk4ZWEiLCJ4X3N1YnNjcmliZXJfaWQiOiJlMTUwOWQ0NS0yNzk2LTQxNzctYTlkOS1mOGJkZTJjNmRmOGIifQ== DKIM-Signature: v=1; a=rsa-sha256; d=bhmta.beehiiv.com; s=bh; c=relaxed/relaxed; bh=jTiahvxDjOvrscjVJCqhd7wIy97s+hh4bLisv0k2GHA=; h=from:subject:mime-version:content-type:content-transfer-encoding: list-unsubcribe:feedback-id:list-unsubscribe-post:reply-to:to:cc: content-type:feedback-id:from:subject:to; t=1776178993; b=xvh/LwxbqSRWuYCu+Mmnzp60Jb+iDfqqCkKx1eTqSd+Y8JtM5+H87rcrK1T8oN88dG7WeG9Tz xI24keuJBphBakvE5m2fsH0TnzgGuQZNz5JNAZA5KskI2cVJS+p9Wa0K2pwvw9ZkSIuv59SSR40 QET7TsdRG3eCWURsTuaT375s4DBQYolcjK6w1pWEykeZRjH+p84vnyNELDCottC+1ScxHzgmRgc zzduMMeCfM6qGD+7/Ya7RSelVOlzxo5iJfuUCDVKohtVtei1kvqTJxLo4wSUjlgMQBg8109igtH fdAHP6X8Acy9zBw8XgL9LnOpDzw+SQeyF6upslBe1w6A==; DKIM-Signature: v=1; a=rsa-sha256; d=mail.beehiiv.com; s=bh; c=relaxed/relaxed; bh=jTiahvxDjOvrscjVJCqhd7wIy97s+hh4bLisv0k2GHA=; h=from:subject:mime-version:content-type:content-transfer-encoding: list-unsubcribe:feedback-id:list-unsubscribe-post:reply-to:to:cc: content-type:feedback-id:from:subject:to; t=1776178993; b=d5pLX69mTKbXet6yEqUOvt3PQVpu+uy36ErFteq8Rii7G5NSq9LTlsB5Cfl2nU8sMkx/MgNSO ZlBpnfPLEsMz6eBQw9fh03gb0BK9ZisuP1gx5YQjFxFjXygS/ZbPcRVRKV7sMJuGnrcdrG4i3ks J6l57JWxV0wfLMEUKurFrnFdyRx3la9w0LxIZIYIABh9xMvvCjs5PgND5W/YSt7NyO4RecEDEa2 VNfCmWAdGlaOMXESAMLxX/BFcQFQ98ZZHvGadm3U1DCT+aNPbTAE0VlzVhCGDp8xbr9A5yYlyLr BoOA1npC9A3lBuOtC1iUt0aTM979KxDz46Bu2E03QyOA==; Received: from mail.beehiiv.com by bhmta(mta20) with HTTP id <0f3a7dc4381311f1b65f0affd43c4b95> for ; Tue, 14 Apr 2026 15:03:13 +0000 Content-Type: multipart/alternative; boundary="FHCJRNR5SxKbF1/1ig5y6Q" To: "alvarochf@traceseis.com" Feedback-ID: 0d3c2b09-3c90-4ea7-bd56-01a13d8bc744:newsletter:914bbd26-3f8f-44a5-974d-769adeb598ea:934e7f4448506d3 From: =?utf-8?Q?Don=27t_Feed_The_Algorithm?= List-Unsubscribe: , List-Unsubscribe-Post: List-Unsubscribe=One-Click Reply-To: =?utf-8?Q?Don=27t_Feed_The_Algorithm?= Subject: Most marketers are measuring the wrong metric right now X-Batch-Id: 7721cf8f-cfff-4905-89d9-f2b802a45a53 X-Subscriber-ID: e1509d45-2796-4177-a9d9-f8bde2c6df8b X-Subscription-ID: 589123187 sId: 914bbd26-3f8f-44a5-974d-769adeb598ea x-beehiiv-ids: {"account_name":"https://dont-feed-the-algorithm.beehiiv.com/","campaign_id":"0d3c2b09-3c90-4ea7-bd56-01a13d8bc744","category":"newsletter","email_generated_at":1776178986,"user_id":"914bbd26-3f8f-44a5-974d-769adeb598ea"} x-beehiiv-type: newsletter x-list-id: 914bbd26-3f8f-44a5-974d-769adeb598ea x-list-owner: x-newsletter: https://dont-feed-the-algorithm.beehiiv.com/p/openai-killed-sora-google-crushed-ai-content-farms-and-original-data-won-everything-don-t-feed-the-a-0827 x-newsletter-id: https://dont-feed-the-algorithm.beehiiv.com/ x-newsletter-signup: https://dont-feed-the-algorithm.beehiiv.com/subscribe Mime-Version: 1.0 Date: Tue, 14 Apr 2026 15:03:13 +0000 Message-ID: <20260414.150313.1efc71a5@mta20> X-Spam-Status: No, score=0.4 X-Spam-Score: 4 X-Spam-Bar: / X-Spam-Flag: NO --FHCJRNR5SxKbF1/1ig5y6Q Content-Type: text/plain; charset="utf-8" Content-Transfer-Encoding: quoted-printable View image: (https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,forma= t=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asset/file/9432a3a1-e94b-4= b87-9713-3aa75ede85f5/DON_T_FEED_THE_ALGORITHM__27_.png?t=3D1760641572)=0AC= aption: =0A=0A##### =F0=9F=90=8A Editor's Note=0A=0A_Hey there,_=0A=0A_Welc= ome back to another __**Don=E2=80=99t Feed The Algorithm**__, your weekly d= ispatch from __[Averi](https://www.averi.ai/)__ =E2=80=94 where we explore = the intersections of marketing, AI and the future of work._=0A=0A_Intercept= ion._=0A=0A_Google confirmed the core update completed on April 8. Twelve d= ays. The winners and losers are settled. Original data won. AI content farm= s lost. Expert authors gained. Affiliate sites got crushed. If you followed= the convergence playbook from last week =E2=80=94 Information Gain, front-= loaded answers, named expertise =E2=80=94 you're on the right side of it._= =0A=0A_**But the real story this week isn't the update. It's what happens a= fter you win it. **_=0A=0A_93% of AI Mode searches end without a click. You= r content is being read more than ever =E2=80=94 by bots that extract your = answer, serve it to the user, and never send anyone to your site. Impressio= ns up. Clicks down. That's the interception signature, and it's now the __*= *defining metric of content marketing**__ in 2026._=0A=0A_The good news is = buried inside that same data.__** Brands cited inside AI Overviews earn 35%= more organic clicks**__ than uncited brands. The citation is the distribut= ion now. And the content architecture that earns citations =E2=80=94 front-= loaded answers, self-contained chunks, original data, structured schema =E2= =80=94 is the same architecture that won the core update. One playbook. One= standard. We said it last week. This week proved it._=0A=0A_This issue int= roduces __**Phase 1 Proactivity inside Averi**__. The platform now __**runs= background analysis and queues up content recommendations **__in your kanb= an before you ask. That's the difference between a pipeline and an engine. = A pipeline waits for an operator. An engine runs._=0A=0A_The traffic isn't = gone. It's being intercepted one layer above your listing. Build for the la= yer that intercepts._=0A=0A_Let's build._=0A=0A_=E2=80=94 ZC & The Averi Te= am_=0A=0A#### _Was this newsletter forwarded to you? ___[Sign up](https://d= ont-feed-the-algorithm.beehiiv.com/subscribe)___ to get it in your inbox._= =0A=0A=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=0A=0AShare Don't Feed The Algorithm=0A=0AYou= currently have 0 referrals, only 1 away = from receiving The Definitive Guide to LLM-Optimized Content: How t= o Win in the AI Search Era (2026).=0A=0AOr copy and paste this lin= k to others: https://dont-feed-the-algorithm.beehiiv.com/subscribe?ref=3D1k= RhvXwp9r=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=0A### =F0=9F=94=A5 In Case You Missed It= =E2=80=A6=0A=0A* **Google's March core update is officially done =E2=80=94 = 12 days, confirmed April 8.** =E2=80=94 Google updated the Search Status Da= shboard at 6:12 AM PDT on April 8: rollout complete. Twelve days and four h= ours from start to finish =E2=80=94 faster than December's 18-day update. T= hree algorithm changes in six weeks (Discover update, spam update, core upd= ate) are now fully settled. SISTRIX analysis shows NYT and Guardian among t= he biggest winners. The data is now clean enough to diagnose. Google recomm= ends waiting until at least April 15 before drawing firm conclusions. If yo= ur traffic moved, compare pre-March 27 to post-April 8 in Search Console. T= he update didn't issue new guidance =E2=80=94 the signals are the same: ori= ginal data, expert authors, topical authority, Information Gain. =E2=86=92 = [Read Search Engine Land](https://searchengineland.com/google-march-2026-co= re-update-rollout-is-now-complete-473883) =C2=B7 [See Search Engine Journal= ](https://www.searchenginejournal.com/google-confirms-march-2026-core-updat= e-is-complete/571459/)=0A=0A* **Meta launched Muse Spark =E2=80=94 and the = Meta AI app went from #57 to #5 on the App Store in 24 hours.** =E2=80=94 M= eta's first model from its Superintelligence Labs (led by former Scale AI C= EO Alexandr Wang) landed April 8. Downloads surged 87% day-over-day on iOS.= Web visitors spiked 450%. The app has now passed 60.5 million total instal= ls, with 25 million this year alone. Muse Spark is natively multimodal (voi= ce, text, images), supports multi-agent orchestration, and can generate cod= e from visual prompts. It trails GPT-5.4 and Gemini 3.1 Pro on raw benchmar= ks but leads on health tasks and multimodal reasoning. The real story: Meta= spent $14.3 billion on Scale AI, scrapped Llama 4, rebuilt from scratch, a= nd shipped something competitive. Rollout to WhatsApp, Instagram, Facebook,= and Messenger is coming. =E2=86=92 [Read TechCrunch](https://techcrunch.co= m/2026/04/09/meta-ai-app-climbs-to-no-5-on-the-app-store-after-muse-spark-l= aunch/) =C2=B7 [Read Meta's blog post](https://ai.meta.com/blog/introducing= -muse-spark-msl/)=0A=0A* **Anthropic launched Managed Agents =E2=80=94 and = triggered another SaaS selloff.** =E2=80=94 Claude Managed Agents hit publi= c beta on April 8. The service bundles sandboxed code execution, credential= management, checkpointing, and hosting into Anthropic's infrastructure. Tr= anslation: developers no longer need separate cloud services to deploy AI a= gents in production. Wall Street's response was immediate. Akamai dropped 1= 6.6%. Cloudflare fell 13.5%. DigitalOcean slid 13.4%. This is the second An= thropic-triggered selloff in 2026 =E2=80=94 the first (Claude Cowork plugin= s in February) wiped $285 billion from SaaS valuations in 48 hours and was = dubbed the "SaaSpocalypse." The pattern is clear: every time Anthropic ship= s agent infrastructure that bundles what SaaS companies sell separately, th= e market reprices risk. =E2=86=92 [Read 24/7 Wall St.](https://247wallst.co= m/investing/2026/04/11/anthropics-just-triggered-another-saas-sell-off-are-= software-stocks-uninvestable/)=0A=0A* **OpenAI, Anthropic, and Google forme= d an alliance against model copying.** =E2=80=94 The three leading AI labs = announced a joint effort to combat unauthorized copying of large language m= odels, targeting Chinese competitors specifically. This is the first time t= he Big Three have collaborated on anything defensive. The alliance signals = that model weights and training data are now treated as strategic IP worth = protecting collectively =E2=80=94 even by companies that compete on everyth= ing else. Expect this to shape export policy and AI governance debates thro= ugh the rest of 2026. =E2=86=92 [Read the coverage](https://blog.tahababa.c= om/2026/04/april-13-2026-ai-giants-form-alliance.html)=0A=0A* **Google AI M= ode is reducing click-through rates =E2=80=94 and most brands haven't adjus= ted.** =E2=80=94 New data shows a large share of AI Mode queries now end wi= thout a click to any website. Broad, informational content is getting squee= zed hardest. Content closer to a purchase decision still holds value. With = 75 million daily AI Mode users running queries 3x longer than traditional s= earch, the zero-click problem isn't theoretical anymore =E2=80=94 it's meas= urable. The fix isn't abandoning search. It's restructuring content so that= when AI Mode does cite you, the citation drives downstream action (email c= apture, tool usage, product trial) rather than relying on the click itself.= =E2=86=92 [Read the trends breakdown](https://www.b2the7.com/news-blog/mar= keting-trends-april-13-2026)=0A=0A* **Reddit keeps showing up in AI-generat= ed answers =E2=80=94 and it matters more than most marketers think.** =E2= =80=94 Across Google AI Overviews, ChatGPT, and Perplexity, Reddit threads = are consistently surfacing as cited sources in AI-generated responses. Why:= Reddit has real conversations from real people, which is exactly the "expe= rience" signal AI systems are selecting for. For brands, this means your Re= ddit presence (or absence) is now directly shaping how AI answers questions= about your category. The brands that show up authentically in relevant sub= reddits are getting cited. The ones that don't exist on Reddit are invisibl= e to an entire citation layer. =E2=86=92 [Read the analysis](https://www.b2= the7.com/news-blog/marketing-trends-april-13-2026)=0A=0A* **Meta Advantage+= is making manual ad campaigns harder to justify.** =E2=80=94 Meta's AI-pow= ered ad system is now the default for campaign delivery across Instagram an= d Facebook. Manual campaign setups still work, but the performance gap is w= idening. Early data shows Advantage+ consistently outperforming manual targ= eting when creative quality and tracking are strong. The shift mirrors Goog= le's push toward Performance Max: platforms are steering advertisers toward= AI-managed campaigns and making the manual alternative progressively less = competitive. If you're still running fully manual Meta campaigns, the windo= w to transition gracefully is closing. =E2=86=92 [Read the breakdown](https= ://www.b2the7.com/news-blog/marketing-trends-april-13-2026)=0A=0A* **Anthro= pic's revenue is approaching $19 billion annualized =E2=80=94 and OpenAI ju= st passed $25 billion.** =E2=80=94 The two leading AI labs are now among th= e fastest-growing technology companies in history. OpenAI is reportedly exp= loring a public listing as early as late 2026. Anthropic's growth is being = driven by Claude Code (usage up 300% since Claude 4 launch, run-rate revenu= e up 5.5x) and enterprise deployments. For context: it took Salesforce 20 y= ears to reach $20 billion in annual revenue. These companies are doing it i= n under four. =E2=86=92 [Read the revenue report](https://www.crescendo.ai/= news/latest-ai-news-and-updates)=0A=0A=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A### = =F0=9F=91=BE Feed The Engine=0A=0AView image: (https://media.beehiiv.com/cd= n-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/= uploads/asset/file/e0a02bc7-64dc-442e-8b9c-07a68057ae5a/Pacman__1_.gif?t=3D= 1775570125)=0ACaption: =0A=0A### This week: Front-Loading Answers=0A=0AKevi= n Indig's analysis of 1.2 million ChatGPT citations found that **44.2% of a= ll AI citations come from the first 30%** of a page's content. =0A=0ALLMs a= re trained on journalism that leads with the bottom line. They scan your pa= ge top-down, and if the answer isn't near the top, they move on to a page w= here it is.=0A=0AThis means your introduction is your citation window. Not = your conclusion. Not your third subheading. The first few hundred words of = every page you publish determine whether AI systems extract your content or= skip it entirely.=0A=0AThe fix is structural, not creative. Open every sec= tion by stating the answer, not teasing it. "In this section, we'll explore= ..." gets skipped. "The answer is X =E2=80=94 here's why" gets cited. Write= self-contained paragraphs of 50-150 words that make sense when pulled out = of context =E2=80=94 because that's exactly what AI systems do. They extrac= t chunks, not full pages. If your chunk needs the paragraph above it to mak= e sense, it won't get selected.=0A=0A**One thing to do this week:** open yo= ur top 5 blog posts and read only the first two paragraphs of each. If thos= e paragraphs don't contain a direct, specific, data-backed answer to the qu= estion the page targets =E2=80=94 rewrite them. Put the stat first, the con= text second, and the nuance third.=0A=0A**_Next week:_**_ Topical Authority= =E2=80=94 why one deep site beats ten shallow ones, and how Google measure= s the difference._=0A=0ACheck How Your Content Scores (app.averi.ai/sign-up= )=0A=0A=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A=0A=0A### =E2=9A=99=EF=B8=8F=C2=A0St= raight Outta Dev=0A=0AView image: (https://media.beehiiv.com/cdn-cgi/image/= fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asse= t/file/6f224db4-64af-4874-a82c-2dd6fb233f7f/Screenshot_2026-04-13_at_10.25.= 53_AM.png?t=3D1776090380)=0ACaption: =0A=0A### Phase 1 Proactivity is live = =E2=80=94 Averi now tells you what to do next.=0A=0A#### This is the featur= e that [changes the relationship](http://app.averi.ai/sign-up) between you = and your content engine.=0A=0AAveri runs continuous background analysis acr= oss your Strategy Map, Content Queue, and publishing history =E2=80=94 moni= toring your competitive landscape, identifying content gaps, and tracking w= hich focus areas need attention. =0A=0AWhen it finds an opportunity, it doe= sn't just flag it. It queues up a full outline in your kanban, ready for yo= u to review, approve, and draft.=0A=0AOpen Averi and you'll see **Priority = Next Actions** =E2=80=94 a ranked set of recommendations with clear context= for why each one matters. =0A=0AFor Example:=0A=0A**"Review 6 pieces on th= ought leadership impact"** isn't a vague suggestion. It's 6 drafted outline= s in a thematic cluster, ready for your review. =0A=0A**"Extend AI-Human Ma= rketing Evolution focus area"** tells you exactly which pillar of your stra= tegy has gaps and what to do about it. =0A=0A**"Review pending content to r= ebuild pipeline" **shows you how many pieces are ready to close your monthl= y publishing target.=0A=0A**Every recommendation comes with a one-click act= ion:** Review Drafts. Research & Generate Topics. Each one moves you straig= ht into execution =E2=80=94 no setup, no blank page.=0A=0AThis is the diffe= rence between a pipeline and an engine. =0A=0AA pipeline requires an operat= or to decide what flows through it. An engine runs. =0A=0APhase 1 Proactivi= ty means Averi is now the engine =E2=80=94 analyzing, recommending, and pre= -building the content your strategy needs before you ask for it.=0A=0ASee y= our Priority Next Actions (https://app.averi.ai/sign-up)=0A=0A=E2=80=94 Ave= ri Team=0A=0A=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A### =F0=9F=93=9A New: Welcome = To Averi Academy=0A=0AView image: (https://media.beehiiv.com/cdn-cgi/image/= fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/uploads/asse= t/file/183ce21a-e1ec-41f8-8cca-f38f2a7d0a8b/averiacademycover-ezgif.com-vid= eo-to-gif-converter.gif?t=3D1774359096)=0ACaption: =0A=0AEvery section of t= his newsletter exists because the rules of content marketing are being rewr= itten in real time. Fan-out queries. AI citation surfaces. GEO. LinkedIn as= a citation source. Content scoring. None of this was in anyone's playbook = two years ago.=0A=0AWe built [Averi Academy](http://www.averi.ai/academy) t= o help you learn all of it.=0A=0AIt's a _**free certification **_program de= signed to turn content marketers into AI-powered content marketers =E2=80= =94 the people who understand how to create content that ranks on Google _a= nd_ gets cited by ChatGPT, Perplexity, and Copilot. You'll learn the framew= orks, workflows, and strategies we write about in DFTA every week, structur= ed into lessons you can actually execute on.=0A=0AFinish the program, earn = a certificate you can add straight to your LinkedIn profile.=0A=0AWhether y= ou're a founder running marketing solo, a content marketer leveling up your= skillset, or someone eyeing one of those roles in Don't Let AI Replace You= =E2=80=94 this is built for you.=0A=0A=F0=9F=91=89 [Become a Certified AI = Content Engineer =E2=86=92](https://www.averi.ai/academy)=0A=0A=0A=0A=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=0A=0A### =F0=9F=93=9D The Good Sh*t=0A=0AView image: (https://= media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dre= direct,quality=3D80/uploads/asset/file/26da6727-ba2b-441b-98a2-b0b9e364908b= /pexels-zak-mogel-2158251013-35758270.jpg?t=3D1776090690)=0ACaption: =0A=0A= ### Google's March 2026 Update Hit 55% of Sites. Now What?=0A=0AGoogle's Ma= rch 2026 core update, which _[completed its rollout on April 8](https://sea= rchengineland.com/google-march-2026-core-update-rollout-is-now-complete-473= 883)_, hit _[55% of monitored domains](https://www.digitalapplied.com/blog/= march-2026-core-update-content-quality-winners-losers)_ with measurable ran= king shifts in just 12 days.=0A=0A**The biggest change: **E-E-A-T signals n= ow carry weight across every content type, not just health and finance.=0A= =0AFor startups running content with a one-person team, this is either a cr= isis or an opportunity.=0A=0AThe difference comes down to whether your cont= ent has a real human behind it or reads like it was assembled by a prompt.= =0A=0A**Startups that pair AI workflows with founder-led expertise are posi= tioned to win.**=0A=0ARead more (https://www.averi.ai/how-to/google-s-march= -2026-update-hit-55-of-sites.-now-what)=0A=0A1. **AI Search Visitors Conver= t 23x Higher. Everyone's Ignoring It.****=E2=86=92 **_[**Read online**](htt= ps://www.averi.ai/blog/ai-search-visitors-convert-23x-higher.-everyone-s-ig= noring-it.)_=0A=0A2. **You Don't Need a Content Engineer. You Need a Conten= t Engine. ****=E2=86=92 **_[**Read online**](https://www.averi.ai/blog/you-= don-t-need-a-content-engineer.-you-need-an-engine.)_=0A=0A3. **LinkedIn Is = the #1 Most-Cited Source in AI Search for Professional Queries. Here's the = Founder's Playbook. ****=E2=86=92 **_[**Read online**](https://www.averi.ai= /blog/linkedin-is-the-1-most-cited-source-in-ai-search-for-professional-que= ries.-here-s-the-founder-s-playbook.)_=0A=0A=0A=0A=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A= =0A=0A### =F0=9F=A4=96 What The Bots Are Reading=0A=0AView image: (https://= media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dre= direct,quality=3D80/uploads/asset/file/ff9d8d79-d332-42ee-a9d5-bb41288ed526= /6d1c9c42799199.57d82531ebbf3.gif?t=3D1773683900)=0ACaption: =0A=0A**The bo= ts are reading your content. They're just not sending anyone to see it.**= =0A=0AGoogle confirmed the March core update completed on April 8. Twelve d= ays. Done. The winners and losers are settled. =0A=0A**But while everyone w= as watching the core update, a quieter number became impossible to ignore:*= * 93% of searches end without a click when AI Mode is active.=0A=0AThat's n= ot a typo. Ninety-three percent.=0A=0AAI Overviews now trigger on 48% of al= l Google queries =E2=80=94 up 58% year-over-year. When they appear, organic= CTR drops 58% for the top-ranking page (Ahrefs, December 2025 data). Paid = CTR crashes 68%. Even on queries _without_ AI Overviews, organic CTR is dow= n 41% year-over-year. The zero-click era isn't approaching. It arrived, and= it's accelerating.=0A=0A**But here's the number that should reshape your s= trategy: **brands cited _inside_ AI Overviews earn 35% more organic clicks = and 91% more paid clicks than uncited brands on the same queries. =0A=0A**O= ne AI citation now generates more qualified traffic than ranking #3 in trad= itional results. Being cited is the new ranking.**=0A=0AThe data on what ea= rns citations keeps consolidating. Front-loaded answers (44.2% of citations= come from the first 30% of a page). Self-contained chunks of 50-150 words.= FAQ schema (40% more citation weight). Comparison tables (32.5% of all AI = citations). Content updated within 30 days (76.4% of ChatGPT's top-cited pa= ges). Named entities and specific attribution language. Pages with 19+ data= points average 5.4 citations versus 2.8 without.=0A=0AAnd Reddit keeps sur= facing. Across ChatGPT, Google AI Mode, Gemini, Perplexity, and AI Overview= s, Reddit is now the single most-cited domain =E2=80=94 ahead of Wikipedia,= YouTube, LinkedIn, and Forbes. =0A=0A**The reason is mechanical:** Reddit = has real conversations from real people answering real questions, which is = exactly the "experience" signal AI systems are selecting for. If your brand= isn't present in relevant subreddits with authentic, helpful participation= , you're invisible to an entire citation layer that didn't exist 18 months = ago.=0A=0A**The structural reality is this:** Google's core update rewarded= original, expert-driven content. AI Mode is absorbing the clicks that cont= ent used to receive. And the only way to get those clicks back is to be cit= ed _inside_ the AI-generated answer =E2=80=94 which requires a completely d= ifferent content architecture than the one most brands are running.=0A=0A**= What this means for startups:** Stop measuring success by organic clicks al= one. Start measuring citation frequency, share of voice in AI responses, an= d whether your content is structured to be extracted =E2=80=94 not just ran= ked. The traffic isn't gone. It's being intercepted one layer above your li= sting. Build for the layer that intercepts.=0A=0A=F0=9F=93=8A **By the numb= ers:**=0A=0A* **93%** of searches end without a click when AI Mode is activ= e=0A=0A* **48%** of all Google queries now trigger AI Overviews (up 58% YoY= )=0A=0A* **58%** CTR decline for position-1 pages when AI Overviews appear= =0A=0A* **35%** more organic clicks for brands cited inside AI Overviews=0A= =0A* **91%** more paid clicks for cited brands vs. uncited=0A=0A* **44.2%**= of AI citations come from the first 30% of page content=0A=0A* **76.4%** o= f ChatGPT's top-cited pages were updated within 30 days=0A=0A* **Reddit** i= s the #1 most-cited domain across all five major AI platforms=0A=0AStart Ge= tting Cited By AI with Averi (app.averi.ai/sign-up)=0A=0A=0A=0A=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=0A=0A=0A=0A### =F0=9F=95=B5 Marketer=E2=80=99s Anonymous=0A=0AWe all= know the industry loves to pretend it=E2=80=99s got it all figured out.=0A= =0ABut here?=0A=0AWe tell the truth.=0A=0AEvery week, we=E2=80=99re asking = you to share how things really work behind the scenes. Because getting bett= er starts with getting honest.=0A=0ADon=E2=80=99t worry, it=E2=80=99s a saf= e space.=0A=0ADrop your vote.=0A=0A**Whichever you picked =E2=80=94 do you = know what it's actually costing you?**=0A=0AFounder hours. Freelancer invoi= ces. Agency retainers. Revision rounds. The campaign that took three weeks = instead of three days. The blog post that cost $800 and got 47 pageviews.= =0A=0AWe built a calculator that shows you the real cost of your current co= ntent operation =E2=80=94 and what it looks like when a content engine hand= les strategy, drafting, publishing, and analytics in one workflow.=0A=0A###= See what you could save =F0=9F=92=B8=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A### = =0A=F0=9F=93=BA The Algorithm Could Never=0A=0A**Coinbase =E2=80=94 "Your W= ay Out of Their System"**=0A=0AYoutube: Your Way Out (https://www.youtube.c= om/watch?v=3D0V4CCxskN_0)=0A=0AAt the 98th Academy Awards in March, Coinbas= e ran an ad that didn't mention crypto once. No charts. No returns. No "Web= 3 is the future." =0A=0AInstead, they told the story of an NPC =E2=80=94 a = non-player character in a video game =E2=80=94 waking up, realizing his ent= ire existence is scripted, and sprinting out of a pixelated world into a re= al one.=0A=0AThe film, created by independent agency Isle of Any and direct= ed by Oscar Hudson through MJZ, was shot entirely using practical, in-camer= a techniques. The pixelated world wasn't CGI. The suits were 2D-printed. Th= e sets were built from physical pixelated panels. The actors moved through = real space wearing costumes designed to look like low-resolution textures. = When the NPC breaks free and crosses into the human world, the transition i= s physical =E2=80=94 not a render. You're watching someone literally walk o= ut of a constructed system into reality.=0A=0ASet to "I've Gotta Be Me," th= e ad positions Coinbase not as a product but as an escape route. The taglin= e =E2=80=94 "Your Way Out of Their System" =E2=80=94 is doing double duty: = it's about financial systems, yes, but also about any system that scripts y= our behavior without your consent. In a year when platforms are absorbing m= ore clicks, controlling more distribution, and deciding what gets shown and= what gets buried, the metaphor landed harder than Coinbase probably intend= ed.=0A=0A**Why we love it:** This is an ad about agency =E2=80=94 in both s= enses of the word. The creative agency chose to build a digital world with = physical materials instead of rendering it digitally. And the message is ab= out individual agency: the moment you realize the system you're operating i= n was designed for someone else's benefit, and you choose to leave. In a we= ek where 93% of AI Mode searches end without a click and platforms are pull= ing distribution back behind their own walls, "Your Way Out of Their System= " isn't just a crypto ad. It's the most relevant creative brief in marketin= g.=0A=0A**The algorithm could never** understand that the most effective wa= y to sell a digital product is to build a physical world, destroy it on cam= era, and let a fictional character do what your customers are afraid to do = =E2=80=94 walk away from a system that was never built for them.=0A=0A**The= startup takeaway:** Don't sell the product. Sell the moment of realization= that makes the product necessary.=0A=0A=F0=9F=94=97 [Watch the ad](https:/= /www.youtube.com/results?search_query=3Dcoinbase+your+way+out+of+their+syst= em+oscars+2026)=0A=0A=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A=0A=0A### =F0=9F=97=93= =EF=B8=8F Make Friends =0A=0A* **IAB Connected Commerce Summit** | New York= , NY | Apr 14 | [=E2=86=92 Register](https://www.iab.com/events/connected-c= ommerce-summit-2026/)=0A=0A* **Adobe Summit** | Las Vegas, NV (+ Free Virtu= al) | Apr 19-22 | [=E2=86=92 Register](https://summit.adobe.com)=0A=0A* **D= igiMarCon Pacific Northwest** | Vancouver, Canada | Apr 20-21 | [=E2=86=92 = Register](https://digimarconnorthwest.com)=0A=0A* **LeadsCon** | Las Vegas,= NV | Apr 22-24 | [=E2=86=92 Register](https://leadscon.com)=0A=0A* **Forre= ster B2B Summit** | Phoenix, AZ | Apr 26-29 | [=E2=86=92 Register](https://= www.forrester.com/event/b2b-summit/)=0A=0A##### **Content Jam 2026**=0A=0AC= ontent Jam is the event for people who actually make content =E2=80=94 not = the people who talk about making content. Two days in Chicago. Practitioner= -led. The 2026 agenda includes a dedicated April 22 workshop on how AI syst= ems determine content recommendations =E2=80=94 directly relevant if you're= rethinking your content architecture after the core update and the zero-cl= ick data.=0A=0A**Date:** April 22-23, 2026=0A=0A**Location:** Chicago, IL= =0A=0A**Link:** [Register](https://www.contentjam.com/)=0A=0A##### **Adweek= Social Media Week**=0A=0AAdweek's social media flagship returns to New Yor= k with programming built for the post-algorithm era. The 2026 agenda covers= creator collaborations, emerging formats, social storytelling, and AI-nati= ve content strategy for both B2C and B2B brands. CMOs, content creators, an= d platform executives under one roof.=0A=0A**Date:** April 14-16, 2026=0A= =0A**Location:** New York, NY (Metropolitan Pavilion)=0A=0A**Link:** [Regis= ter](https://event.adweek.com/smw_2026/?ref=3Dsearchp4&gad_source=3D1&gad_c= ampaignid=3D23516829740&gbraid=3D0AAAAADFQ6zYVINZg_cbTZOrYa5WcuyGCG&gclid= =3DEAIaIQobChMI4tvT6e7bkwMVrkn_AR27HhaYEAAYASAAEgI9PPD_BwE)=0A=0A=0A=0A=0A= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=0A=0A### =F0=9F=92=A1Ask Averi=0A=0A##### AI + Human Mar= keting Tip =0A=0A=E2=80=9C**=E2=80=9CYour content is being read more than e= ver. It's just being read by bots =E2=80=94 and they're not sending visitor= s.=E2=80=9D**=0A=0AThe instinct when traffic drops is to create more conten= t. That's the wrong move. The data says your pages are getting _more_ impre= ssions, not fewer. Google is showing your content to more people than last = year. The problem is that AI Overviews, AI Mode, and ChatGPT are answering = the query using your content before anyone clicks through to see it. Impres= sions up, clicks down, CTR collapsing =E2=80=94 that's the AI interception = signature.=0A=0AThe fix isn't more content. It's restructuring the content = you already have so that when AI _does_ cite you, the citation drives actio= n =E2=80=94 not just attribution. That means every page needs a reason to c= lick through that goes beyond the answer itself=E2=80=A6 a tool, a template= , a calculator, original data the AI can reference but can't fully reproduc= e, or a next step that only your site can deliver. The answer gets intercep= ted. The value behind the answer doesn't.=E2=80=9C =E2=80=94 =0A=0A**Strate= gy You Can Steal**=0A=0A**The Zero Click Audit**=0A=0A**What it is:** A 90-= minute sprint to identify which of your pages are being intercepted by AI, = quantify the traffic you're losing, and restructure your top pages so the c= itation drives downstream action instead of ending at the answer.=0A=0A**Ti= me commitment:** 90 minutes, 4 blocks=0A=0A**Block 1: Find the Interception= Signature (20 min)**=0A=0AOpen Google Search Console. Set comparison: last= 90 days vs. prior period. Look at total impressions and total clicks side = by side. If impressions are flat or rising while clicks are falling, you ha= ve the interception signature =E2=80=94 AI is answering queries using your = content before anyone reaches your page. Now filter by page. Sort by bigges= t CTR decline. These are your most-intercepted URLs. Export the top 20. The= se are the pages where AI is extracting your answers and serving them direc= tly in search results.=0A=0A**Block 2: Categorize by Interception Risk (20 = min)**=0A=0ANot all intercepted pages are equal. For each of your top 20, a= sk: does this page answer a question that AI can fully resolve without the = reader visiting my site? If yes, it's a "fully intercepted" page =E2=80=94 = the answer is the entire value, and AI is delivering it for free. If no =E2= =80=94 if the page contains a tool, a dataset, a template, interactive cont= ent, or a next step that requires visiting the site =E2=80=94 it's a "parti= ally intercepted" page with recoverable value. Sort your 20 pages into two = columns. The fully intercepted pages need restructuring. The partially inte= rcepted pages need the value-behind-the-answer surfaced more prominently.= =0A=0A**Block 3: Add the Click Reason (35 min)**=0A=0AFor each fully interc= epted page, add one element that AI cannot reproduce in a summary. A calcul= ator or scoring tool ("Check your content's GEO readiness score"). An origi= nal dataset or visualization that requires interaction. A downloadable temp= late or framework. A personalized assessment ("See how your site compares")= . A gated case study with specific numbers. When we restructured our top in= tercepted pages at Averi =E2=80=94 adding Content Scoring directly into blo= g posts that were getting cited but not clicked =E2=80=94 we saw a 23% incr= ease in on-page engagement from AI-referred traffic within 30 days. The ans= wer still gets cited. But now there's a reason to click through.=0A=0A**Blo= ck 4: Restructure for Citation + Action (15 min)**=0A=0AFor each page you e= dited, make sure the first 30% contains a clean, extractable answer (this i= s what gets cited =E2=80=94 44.2% of AI citations come from the top third).= Then place your click reason =E2=80=94 the tool, the template, the dataset= =E2=80=94 immediately _after_ that extractable answer. The structure is: g= ive the answer first (earn the citation), then offer something the citation= can't contain (earn the click). Update your meta descriptions to signal th= e value behind the answer: "Free scoring tool inside" or "Includes original= dataset" or "Interactive calculator." These won't appear in the AI Overvie= w, but they'll appear in the organic listing underneath it =E2=80=94 which = is where your remaining clicks come from.=0A=0A**Why this works:** 93% of A= I Mode searches end without a click. But brands cited inside AI Overviews e= arn 35% more organic clicks than uncited brands. The game isn't recovering = the old click volume =E2=80=94 it's making the clicks you _do_ get dramatic= ally more valuable by ensuring every cited page has a reason to visit that = the citation itself can't deliver.=0A=0ARun your Zero-Click Audit inside Av= eri (app.averi.ai/sign-up)=0A=0A=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A### =F0=9F= =92=BC Don't Let AI Replace You=0A=0A* **Care.com** =0APosition: Marketing = Manager, SEO & GEO =E2=80=93 Austin, TX (Hybrid) Build and execute the SEO = roadmap and define [Care.com](https://Care.com)'s AI search visibility stra= tegy across Google AI Overviews, ChatGPT, and Perplexity. The job listing l= iterally says "be the answer, not just a result." =E2=86=92 [Apply Now](htt= ps://searchengineland.com/latest-jobs-in-search-marketing-378959)=0A=0A* **= Ping Identity** =0APosition: SEO & GEO Manager =E2=80=93 Remote Drive SEO a= nd generative AI platform strategies, optimize techniques across traditiona= l and AI search, and collaborate across marketing teams. GEO in the job tit= le. =E2=86=92 [Apply Now](https://www.builtinnyc.com/jobs/search/search-eng= ine-optimization)=0A=0A* **Profound** =0APosition: SEO & AI Search Optimiza= tion Specialist (GEO / LLMO) =E2=80=93 Remote Full-time GEO role at one of = the leading AI citation tracking platforms. If you want to be at the center= of the data that's reshaping how brands show up in AI answers, this is it.= =E2=86=92 [Apply Now](https://dynamitejobs.com/skill/remote-seo-jobs)=0A= =0A* **Daydream** =0APosition: Multiple roles (just raised $15M Series A) = =E2=80=93 Remote The AI-native SEO startup that just closed a $15M round is= hiring across the board. If you want to build the next generation of organ= ic search infrastructure from the inside, this is the moment. =E2=86=92 [Ap= ply Now](https://www.daydream.co/careers)=0A=0A* **AllTrails** =0APosition:= Editorial & SEO Content Strategy Intern =E2=80=93 Remote World's most popu= lar outdoor platform. Learn content strategy and SEO at a brand with massiv= e organic reach and a product people actually love. Great entry point. =E2= =86=92 [Apply Now](https://searchengineland.com/latest-jobs-in-search-marke= ting-378959)=0A=0A* **BetterHelp** Position: Editorial Strategist =E2=80=93= Remote Oversee BetterHelp's editorial roadmap, enhance mental health conte= nt quality and SEO visibility. Tools listed include AirOps, Profound, and g= enerative search tools =E2=80=94 the GEO stack is built in. =E2=86=92 [Appl= y Now](https://www.builtinchicago.org/jobs/search/search-engine-optimizatio= n)=0A=0A* **Anthropic** =0APosition: SEO Lead =E2=80=93 San Francisco, CA B= uild and scale Anthropic's organic search and AI discoverability program fr= om the ground up. AEO/GEO listed as a preferred skill. =E2=86=92 [Apply Now= ](https://job-boards.greenhouse.io/anthropic/jobs/5102291008)=0A=0A* **Pfiz= er** =0APosition: Manager, SEO and AI Discoverability =E2=80=93 New York, N= Y (Hybrid) First-of-its-kind role inside Pfizer's new Content Engine Center= of Excellence. SEO + GEO execution across the full web portfolio. $106K-$1= 71K. =E2=86=92 [Apply Now](https://www.pfizer.com/about/careers/job/4952389= )=0A=0A* **Pfizer** =0APosition: Manager, Content Engine =E2=80=93 New York= , NY (Hybrid) The other half of Pfizer's new SEO/GEO org. End-to-end conten= t production, editorial governance, and quality control for search-driven c= ontent at pharma scale. =E2=86=92 [Apply Now](https://www.pfizer.com/about/= careers/job/4952389)=0A=0A* **Bitly** =0APosition: Content Marketing Manage= r =E2=80=93 Remote Own Bitly's content strategy end-to-end: thought leaders= hip, data-driven reports, customer stories, video. AI tools expected. =E2= =86=92 [Apply Now](https://builtin.com/jobs/remote/marketing/search/content= -marketing-manager)=0A=0A* **Retell AI** =0APosition: Content Marketer =E2= =80=93 Remote SEO-optimized articles, product updates, landing pages, and s= ocial for a voice AI startup. Tight product collaboration. =E2=86=92 [Apply= Now](https://builtin.com/jobs/remote/marketing/search/content-marketing-ma= nager)=0A=0A* **EliseAI** =0APosition: Product Marketing Manager =E2=80=93 = New York, NY Own positioning, messaging, go-to-market, and sales enablement= for an AI-powered housing platform. =E2=86=92 [Apply Now](https://www.buil= tinnyc.com/jobs/marketing/artificial-intelligence)=0A=0A_Know of a role tha= t should be here? Reply to this email and we'll feature it next week._=0A= =0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=0A=0A**Did You Know?** =E2=80=94 =C2=A0**93%** of sea= rches end without a click when Google AI Mode is active. But brands cited i= nside the AI Overview earn **35%** more organic clicks than uncited brands.= =0A=0AThe click isn't dead. It moved behind the citation.=0A=0ATil next ti= me, =0A=0A#### _**DFTA**_=0A=0A=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=0A=0A###### _If this hi= ts home, we=E2=80=99d love it if you shared it. Send it to a friend, a team= mate, or that one person who=E2=80=99s always drowning in a Google Doc._=0A= =0A###### _We=E2=80=99re cooking up a referral program too=E2=80=94think ex= clusive perks, creative kits, and Averi swag. Stay tuned._=0A=0A----------= =0A=F0=9F=93=9D Have an idea for an article or column? _[Pitch us](mailto:z= c@averi.ai?subject=3DPitch)_=0A=0A=F0=9F=94=B5 Want _**DFTA**_ on LinkedIn?= _[Subscribe](https://www.linkedin.com/newsletters/don-t-feed-the-algorithm= -7318006787134156800/)_=0A=0A=0A----------=0A=E2=80=94=E2=80=94=E2=80=94=0A= =0AYou are reading a plain text version of this post. For the best experien= ce, copy and paste this link in your browser to view the post online:=0Ahtt= ps://dont-feed-the-algorithm.beehiiv.com/p/openai-killed-sora-google-crushe= d-ai-content-farms-and-original-data-won-everything-don-t-feed-the-a-0827 --FHCJRNR5SxKbF1/1ig5y6Q Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable 93% of AI searches don't click. Here's where the traffic went.=0A :root { color-scheme: light; supported-color-schemes: light; }=0A bo= dy { margin: 0; padding: 0; min-width: 100%!important; -ms-text-size-adjust= : 100% !important; -webkit-transform: scale(1) !important; -webkit-text-siz= e-adjust: 100% !important; -webkit-font-smoothing: antialiased !important; = }=0A .body { word-wrap: normal; word-spacing:normal; }=0A table.mso { wid= th: 100%; border-collapse: collapse; padding: 0; table-layout: fixed; }=0A = img { border: 0; outline: none; }=0A table { mso-table-lspace: 0px; mso-= table-rspace: 0px; }=0A td, a, span { mso-line-height-rule: exactly; }=0A= #root [x-apple-data-detectors=3Dtrue],=0A a[x-apple-data-detectors=3Dtru= e],=0A #MessageViewBody a { color: inherit !important; text-decoration: in= herit !important; font-size: inherit !important; font-family: inherit !impo= rtant; font-weight: inherit !important; line-height: inherit !important; }= =0A span.MsoHyperlink { color: inherit !important; mso-style-priority: 99 = !important; 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= The number that changes how you measure content marketing in 2026. Plus: An= thropic's second SaaS selloff, Meta's Muse Spark, and Phase 1 Proac= tivity inside Averi.  ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌

Google's March 2026 Upda= te Hit 55% of Sites. Now What?

= <= tr>

Drop your vo= te.

Whichever = you picked =E2=80=94 do you know what it's actually costing you?

<= td id=3D"the-algorithm-could-never" class=3D"dd" align=3D"left" valign=3D"t= op" style=3D"color:#111827;font-weight:600;padding:0px 16px;text-align:left= ;">

=
=F0=9F=93=BA The Algorithm Could Never

<= tr>
= <= td class=3D"dd" align=3D"left" style=3D"padding:0px 16px;text-align:left;wo= rd-break:break-word;">

=E2=80=94 A= veri Team

Read online  Estimated Reading= Time: 28 minutes

3D""

But the = real story this week isn't the update. It's what happens after you = win it.

3D""
=F0=9F=90=8A Editor= 9;s Note

Hey there,

Welcome back to another Don=E2=80=99t Feed The Algorit= hm, your weekly dispatch from Averi =E2=80=94 where we explore the intersections of marketing, AI and = the future of work.

Interception.

Google confirme= d the core update completed on April 8. Twelve days. The winners and losers= are settled. Original data won. AI content farms lost. Expert authors gain= ed. Affiliate sites got crushed. If you followed the convergence playbook f= rom last week =E2=80=94 Information Gain, front-loaded answers, named exper= tise =E2=80=94 you're on the right side of it.

93% of AI Mode searches end without a click. Your= content is being read more than ever =E2=80=94 by bots that extract your a= nswer, serve it to the user, and never send anyone to your site. Impression= s up. Clicks down. That's the interception signature, and it's now = the defining metric of content marketing in 2026.<= /p>

The good news is buried inside that same data. Brands ci= ted inside AI Overviews earn 35% more organic clicks than uncite= d brands. The citation is the distribution now. And the content architectur= e that earns citations =E2=80=94 front-loaded answers, self-contained chunk= s, original data, structured schema =E2=80=94 is the same architecture that= won the core update. One playbook. One standard. We said it last week. Thi= s week proved it.

This issue introduces Phase 1 Proa= ctivity inside Averi. The platform now runs background= analysis and queues up content recommendations in your kanban b= efore you ask. That's the difference between a pipeline and an engine. = A pipeline waits for an operator. An engine runs.

The traffic = isn't gone. It's being intercepted one layer above your listing. Bu= ild for the layer that intercepts.

Let's build.

= =E2=80=94 ZC & The Averi Team

Was th= is newsletter forwarded to you? Sign up to get it in you= r inbox.

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Or copy and paste th= is link to others: https://dont-feed-t= he-algorithm.beehiiv.com/subscribe?ref=3D1kRhvXwp9r

=F0=9F=94=A5 In Case You Missed It=E2=80=A6

  • Google's March core update is= officially done =E2=80=94 12 days, confirmed April 8. =E2=80=94 Google= updated the Search Status Dashboard at 6:12 AM PDT on April 8: rollout com= plete. Twelve days and four hours from start to finish =E2=80=94 faster tha= n December's 18-day update. Three algorithm changes in six weeks (Disco= ver update, spam update, core update) are now fully settled. SISTRIX analys= is shows NYT and Guardian among the biggest winners. The data is now clean = enough to diagnose. Google recommends waiting until at least April 15 befor= e drawing firm conclusions. If your traffic moved, compare pre-March 27 to = post-April 8 in Search Console. The update didn't issue new guidance = =E2=80=94 the signals are the same: original data, expert authors, topical = authority, Information Gain. =E2=86=92 Read Search Engine Land =C2=B7 See Search Engine Journal

  • Meta launched Muse Spark =E2=80=94 = and the Meta AI app went from #57 to #5 on the App Store in 24 hours. = =E2=80=94 Meta's first model from its Superintelligence Labs (led by fo= rmer Scale AI CEO Alexandr Wang) landed April 8. Downloads surged 87% day-o= ver-day on iOS. Web visitors spiked 450%. The app has now passed 60.5 milli= on total installs, with 25 million this year alone. Muse Spark is natively = multimodal (voice, text, images), supports multi-agent orchestration, and c= an generate code from visual prompts. It trails GPT-5.4 and Gemini 3.1 Pro = on raw benchmarks but leads on health tasks and multimodal reasoning. The r= eal story: Meta spent $14.3 billion on Scale AI, scrapped Llama 4, rebuilt = from scratch, and shipped something competitive. Rollout to WhatsApp, Insta= gram, Facebook, and Messenger is coming. =E2=86=92 Read TechCrunc= h =C2=B7 Read Meta's blog post

  • Anthropic launched Manag= ed Agents =E2=80=94 and triggered another SaaS selloff. =E2=80=94 Claud= e Managed Agents hit public beta on April 8. The service bundles sandboxed = code execution, credential management, checkpointing, and hosting into Anth= ropic's infrastructure. Translation: developers no longer need separate= cloud services to deploy AI agents in production. Wall Street's respon= se was immediate. Akamai dropped 16.6%. Cloudflare fell 13.5%. DigitalOcean= slid 13.4%. This is the second Anthropic-triggered selloff in 2026 =E2=80= =94 the first (Claude Cowork plugins in February) wiped $285 billion from S= aaS valuations in 48 hours and was dubbed the "SaaSpocalypse." Th= e pattern is clear: every time Anthropic ships agent infrastructure that bu= ndles what SaaS companies sell separately, the market reprices risk. =E2=86= =92 Read 24/7 Wall St.

  • OpenAI, Anthropic, and Google formed an alliance ag= ainst model copying. =E2=80=94 The three leading AI labs announced a jo= int effort to combat unauthorized copying of large language models, targeti= ng Chinese competitors specifically. This is the first time the Big Three h= ave collaborated on anything defensive. The alliance signals that model wei= ghts and training data are now treated as strategic IP worth protecting col= lectively =E2=80=94 even by companies that compete on everything else. Expe= ct this to shape export policy and AI governance debates through the rest o= f 2026. =E2=86=92 Read the coverage

  • Google AI Mode is reducing click-through r= ates =E2=80=94 and most brands haven't adjusted. =E2=80=94 New data= shows a large share of AI Mode queries now end without a click to any webs= ite. Broad, informational content is getting squeezed hardest. Content clos= er to a purchase decision still holds value. With 75 million daily AI Mode = users running queries 3x longer than traditional search, the zero-click pro= blem isn't theoretical anymore =E2=80=94 it's measurable. The fix i= sn't abandoning search. It's restructuring content so that when AI = Mode does cite you, the citation drives downstream action (email capture, t= ool usage, product trial) rather than relying on the click itself. =E2=86= =92 Read the trends breakdown

  • Reddit keeps showing up in AI-generated = answers =E2=80=94 and it matters more than most marketers think. =E2=80= =94 Across Google AI Overviews, ChatGPT, and Perplexity, Reddit threads are= consistently surfacing as cited sources in AI-generated responses. Why: Re= ddit has real conversations from real people, which is exactly the "ex= perience" signal AI systems are selecting for. For brands, this means = your Reddit presence (or absence) is now directly shaping how AI answers qu= estions about your category. The brands that show up authentically in relev= ant subreddits are getting cited. The ones that don't exist on Reddit a= re invisible to an entire citation layer. =E2=86=92 Read the analysis<= /span>

  • Meta Ad= vantage+ is making manual ad campaigns harder to justify. =E2=80=94 Met= a's AI-powered ad system is now the default for campaign delivery acros= s Instagram and Facebook. Manual campaign setups still work, but the perfor= mance gap is widening. Early data shows Advantage+ consistently outperformi= ng manual targeting when creative quality and tracking are strong. The shif= t mirrors Google's push toward Performance Max: platforms are steering = advertisers toward AI-managed campaigns and making the manual alternative p= rogressively less competitive. If you're still running fully manual Met= a campaigns, the window to transition gracefully is closing. =E2=86=92 Read the breakdown

  • Anthropic's revenue is approaching $19 billion = annualized =E2=80=94 and OpenAI just passed $25 billion. =E2=80=94 The = two leading AI labs are now among the fastest-growing technology companies = in history. OpenAI is reportedly exploring a public listing as early as lat= e 2026. Anthropic's growth is being driven by Claude Code (usage up 300= % since Claude 4 launch, run-rate revenue up 5.5x) and enterprise deploymen= ts. For context: it took Salesforce 20 years to reach $20 billion in annual= revenue. These companies are doing it in under four. =E2=86=92 R= ead the revenue report

 

=F0=9F=91=BE Feed The Engine

=
<= table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style= =3D"margin:0 auto 0 auto;">
3D""=

This week: Front-Loading Ans= wers

Kevin Indig's analysis of 1.2 million ChatGPT citations fo= und that 44.2% of all AI citations come from the first 30% of a page= 's content.

LLMs are trained on journalism that leads with the = bottom line. They scan your page top-down, and if the answer isn't near= the top, they move on to a page where it is.

This means your int= roduction is your citation window. Not your conclusion. Not your third subh= eading. The first few hundred words of every page you publish determine whe= ther AI systems extract your content or skip it entirely.

The fix i= s structural, not creative. Open every section by stating the answer, not t= easing it. "In this section, we'll explore..." gets skipped. = "The answer is X =E2=80=94 here's why" gets cited. Write self= -contained paragraphs of 50-150 words that make sense when pulled out of co= ntext =E2=80=94 because that's exactly what AI systems do. They extract= chunks, not full pages. If your chunk needs the paragraph above it to make= sense, it won't get selected.

One thing to do this week:= open your top 5 blog posts and read only the first two paragraphs of each.= If those paragraphs don't contain a direct, specific, data-backed answ= er to the question the page targets =E2=80=94 rewrite them. Put the stat fi= rst, the context second, and the nuance third.

Next week:= Topical Authority =E2=80=94 why one deep site beats ten shallow one= s, and how Google measures the difference.

=
Check How Your= Content Scores

=
 

=E2=9A=99=EF=B8=8F=C2=A0St= raight Outta Dev

3D""

Phase 1 Proactivity is live =E2=80=94 Averi now tells = you what to do next.

This is the feature that = = changes the relationship between you and your content engi= ne.

Averi runs continuous background analysis across your Strategy = Map, Content Queue, and publishing history =E2=80=94 monitoring your compet= itive landscape, identifying content gaps, and tracking which focus areas n= eed attention.

When it finds an opportunity, it doesn't just fl= ag it. It queues up a full outline in your kanban, ready for you to review,= approve, and draft.

Open Averi and you'll see Priority Next= Actions =E2=80=94 a ranked set of recommendations with clear context f= or why each one matters.

For Example:

"Review 6 pi= eces on thought leadership impact" isn't a vague suggestion. I= t's 6 drafted outlines in a thematic cluster, ready for your review.

"Extend AI-Human Marketing Evolution focus area" tell= s you exactly which pillar of your strategy has gaps and what to do about i= t.

"Review pending content to rebuild pipeline" sho= ws you how many pieces are ready to close your monthly publishing target. <= /p>

Every recommendation comes with a one-click action: Review Dra= fts. Research & Generate Topics. Each one moves you straight into execution= =E2=80=94 no setup, no blank page.

This is the difference between = a pipeline and an engine.

A pipeline requires an operator to decide= what flows through it. An engine runs.

Phase 1 Proactivity means A= veri is now the engine =E2=80=94 analyzing, recommending, and pre-building = the content your strategy needs before you ask for it.

See your Pr= iority Next Actions

 

= =F0=9F=93=9A New: Welcome To Averi Academy

=
3D""

Every section of this newsletter= exists because the rules of content marketing are being rewritten in real = time. Fan-out queries. AI citation surfaces. GEO. LinkedIn as a citation so= urce. Content scoring. None of this was in anyone's playbook two years = ago.

We built Averi Academy to help you learn al= l of it.

It's a free certification program design= ed to turn content marketers into AI-powered content marketers =E2=80=94 th= e people who understand how to create content that ranks on Google and gets cited by ChatGPT, Perplexity, and Copilot. You'll learn the fra= meworks, workflows, and strategies we write about in DFTA every week, struc= tured into lessons you can actually execute on.

Finish the program,= earn a certificate you can add straight to your LinkedIn profile.

= Whether you're a founder running marketing solo, a content marketer lev= eling up your skillset, or someone eyeing one of those roles in Don't L= et AI Replace You =E2=80=94 this is built for you.

=F0=9F=91=89 Become a Certified AI Content Engineer =E2=86=92

=

 

=F0=9F=93=9D The Good S= h*t

3D""

Google's March 2026 core update, which completed its rollout on April 8= , hit

The biggest change: E-E-A-T signals now c= arry weight across every content type, not just health and finance.

= For startups running content with a one-person team, this is either a cris= is or an opportunity.

The difference comes down to whether your con= tent has a real human behind it or reads like it was assembled by a prompt.=

Startups that pair AI workflows with founder-led expertise are p= ositioned to win.

Read more

  1. AI Search Visitors Convert 23x Higher. Everyone's Ignor= ing It.=E2=86=92 Read online

  2. You Don't Need a Content Engine= er. You Need a Content Engine. =E2=86= =92 Read online

    3. <= li class=3D"listItem ultext">

    LinkedIn Is the #1 Most-Cit= ed Source in AI Search for Professional Queries. Here's the Founder'= ;s Playbook. =E2=86=92 Read online

    <= /ol>

 

=F0=9F=A4=96 What The Bots Are Reading

3D""

The bots are reading your content. They're jus= t not sending anyone to see it.

Google confirmed the March core = update completed on April 8. Twelve days. Done. The winners and losers are = settled.

But while everyone was watching the core update, a quiet= er number became impossible to ignore: 93% of searches end without a cl= ick when AI Mode is active.

That's not a typo. Ninety-three per= cent.

AI Overviews now trigger on 48% of all Google queries =E2=80= =94 up 58% year-over-year. When they appear, organic CTR drops 58% for the = top-ranking page (Ahrefs, December 2025 data). Paid CTR crashes 68%. Even o= n queries without AI Overviews, organic CTR is down 41% year-over-ye= ar. The zero-click era isn't approaching. It arrived, and it's acce= lerating.

But here's the number that should reshape your stra= tegy: brands cited inside AI Overviews earn 35% more organic cli= cks and 91% more paid clicks than uncited brands on the same queries.

<= /td>

One AI citation now generates more qualified traffic than ranking #3 i= n traditional results. Being cited is the new ranking.

The data = on what earns citations keeps consolidating. Front-loaded answers (44.2% of= citations come from the first 30% of a page). Self-contained chunks of 50-= 150 words. FAQ schema (40% more citation weight). Comparison tables (32.5% = of all AI citations). Content updated within 30 days (76.4% of ChatGPT'= s top-cited pages). Named entities and specific attribution language. Pages= with 19+ data points average 5.4 citations versus 2.8 without.

And= Reddit keeps surfacing. Across ChatGPT, Google AI Mode, Gemini, Perplexity= , and AI Overviews, Reddit is now the single most-cited domain =E2=80=94 ah= ead of Wikipedia, YouTube, LinkedIn, and Forbes.

The reason is me= chanical: Reddit has real conversations from real people answering real= questions, which is exactly the "experience" signal AI systems a= re selecting for. If your brand isn't present in relevant subreddits wi= th authentic, helpful participation, you're invisible to an entire cita= tion layer that didn't exist 18 months ago.

The structural re= ality is this: Google's core update rewarded original, expert-drive= n content. AI Mode is absorbing the clicks that content used to receive. An= d the only way to get those clicks back is to be cited inside the AI= -generated answer =E2=80=94 which requires a completely different content a= rchitecture than the one most brands are running.

What this means= for startups: Stop measuring success by organic clicks alone. Start me= asuring citation frequency, share of voice in AI responses, and whether you= r content is structured to be extracted =E2=80=94 not just ranked. The traf= fic isn't gone. It's being intercepted one layer above your listing= . Build for the layer that intercepts.

=F0=9F=93=8A=C2=A0By the = numbers:

  • 93%= of searches end without a click when AI Mode is active

  • 48% of all Google queries no= w trigger AI Overviews (up 58% YoY)

  • =

    58% CTR decline for position-1 pages when AI Overvie= ws appear

  • 35%= more organic clicks for brands cited inside AI Overviews

  • 91% more paid clicks for cited= brands vs. uncited

  • = 44.2% of AI citations come from the first 30% of page content

  • 76.4% of ChatGPT= 9;s top-cited pages were updated within 30 days

  • Reddit is the #1 most-cited domain acros= s all five major AI platforms

=
Start Getting Cited = By AI with Averi

 

=F0=9F=95=B5 Marketer=E2= =80=99s Anonymous

We all know the industry loves to pretend it=E2= =80=99s got it all figured out.

But here?

We tell the truth= .

Every week, we=E2=80=99re asking you to share how things really w= ork behind the scenes. Because getting better starts with getting honest. <= /p>

Don=E2=80=99t worry, it=E2=80=99s a safe space.

Be honest. Who's actually m= aking your content this week?

An agency charging me $5-10K= /month

Founder writing at midnight after th= e real work is done

One overloaded marketer doing everything

Free= lancers I found on Upwork and pray deliver on time

ChatGPT with a prayer and a prompt

Some Frankenstein combo of all of= the above

We have a content team (flex)

Content? We're still figur= ing out product-market fit

Founder hours. Freelancer invoices. Agency retainers. Revision rounds.= The campaign that took three weeks instead of three days. The blog post th= at cost $800 and got 47 pageviews.

We built a calculator that shows= you the real cost of your current content operation =E2=80=94 and what it = looks like when a content engine handles strategy, drafting, publishing, an= d analytics in one workflow.

See what you could save =F0= =9F=92=B8

 

Coinbase =E2=80=94 &qu= ot;Your Way Out of Their System"

3D""
3D"YouTube

Your Way Out

At the 98th Academy Awards in March, Coinbase ran an ad t= hat didn't mention crypto once. No charts. No returns. No "Web3 is= the future."

Instead, they told the story of an NPC =E2=80= =94 a non-player character in a video game =E2=80=94 waking up, realizing h= is entire existence is scripted, and sprinting out of a pixelated world int= o a real one.

The film, created by independent agency Isle of Any a= nd directed by Oscar Hudson through MJZ, was shot entirely using practical,= in-camera techniques. The pixelated world wasn't CGI. The suits were 2= D-printed. The sets were built from physical pixelated panels. The actors m= oved through real space wearing costumes designed to look like low-resoluti= on textures. When the NPC breaks free and crosses into the human world, the= transition is physical =E2=80=94 not a render. You're watching someone= literally walk out of a constructed system into reality.

Set to &q= uot;I've Gotta Be Me," the ad positions Coinbase not as a product = but as an escape route. The tagline =E2=80=94 "Your Way Out of Their S= ystem" =E2=80=94 is doing double duty: it's about financial system= s, yes, but also about any system that scripts your behavior without your c= onsent. In a year when platforms are absorbing more clicks, controlling mor= e distribution, and deciding what gets shown and what gets buried, the meta= phor landed harder than Coinbase probably intended.

Why we love i= t: This is an ad about agency =E2=80=94 in both senses of the word. The= creative agency chose to build a digital world with physical materials ins= tead of rendering it digitally. And the message is about individual agency:= the moment you realize the system you're operating in was designed for= someone else's benefit, and you choose to leave. In a week where 93% o= f AI Mode searches end without a click and platforms are pulling distributi= on back behind their own walls, "Your Way Out of Their System" is= n't just a crypto ad. It's the most relevant creative brief in mark= eting.

The algorithm could never understand that the most eff= ective way to sell a digital product is to build a physical world, destroy = it on camera, and let a fictional character do what your customers are afra= id to do =E2=80=94 walk away from a system that was never built for them. <= /p>

The startup takeaway: Don't sell the product. Sell the mom= ent of realization that makes the product necessary.

=F0=9F=94=97= =C2=A0Watch the ad

Do we dig it?

=

It's a vibe =F0=9F=91=8F

Belongs in the tra= sh =F0=9F=97=91=EF=B8=8F

 

=F0=9F=97=93=EF=B8=8F Make Frie= nds

  • IAB Connec= ted Commerce Summit | New York, NY | Apr 14 | =E2=86=92 Registe= r

  • Adobe= Summit | Las Vegas, NV (+ Free Virtual) | Apr 19-22 | =E2= =86=92 Register

  • DigiMarCon Pacific Northwest | Vancouver, Canada | Apr 20-21= | =E2=86=92 Register

  • LeadsCon | Las Vegas, NV | Apr 22-24= | =E2=86=92 Register

  • Forrester B2B Summit | Phoenix, AZ | Apr 26-29 | <= a class=3D"link" href=3D"https://link.mail.beehiiv.com/v1/c/klgdQO%2Fa0j2aO= 0Jf9PliZwDHi47SsiqxiRpZBQDcWgvZli1tgHVuMJxi1StD%0Adj96t8QP11em5zYzwTrSgFCyp= uvPI%2Fzr98ikSDg49MePlUHVV3OhWt3gW0rO%0An96PGzLWvAhs7Tc1NMBB3C%2FMKcUZeaMA2= lDCp0jszn7pxgTFhxfR7MnCBpve%0ACWfWPLj46ONGo%2FK6cmUYiR8xkxGB6pEV0g%3D%3D%0A= /fcc3c929ef8b1466" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><= span>=E2=86=92 Register

Content Jam 2026

Content Jam is= the event for people who actually make content =E2=80=94 not the people wh= o talk about making content. Two days in Chicago. Practitioner-led. The 202= 6 agenda includes a dedicated April 22 workshop on how AI systems determine= content recommendations =E2=80=94 directly relevant if you're rethinki= ng your content architecture after the core update and the zero-click data.=

Date: April 22-23, 2026

Location: Chicago, IL =

Link:=C2=A0Register

Date: A= pril 14-16, 2026

Adweek Social Media Week

Adweek's social media flagship re= turns to New York with programming built for the post-algorithm era. The 20= 26 agenda covers creator collaborations, emerging formats, social storytell= ing, and AI-native content strategy for both B2C and B2B brands. CMOs, cont= ent creators, and platform executives under one roof.

Location: New York, NY (Metropolitan Pavilio= n)

Link:=C2=A0Register

 

=F0=9F=92=A1Ask Averi

AI + Human Marketing Ti= p
= <= tr>
=

=E2=80=9CYour content is being read more than ever. It's just bei= ng read by bots =E2=80=94 and they're not sending visitors.=E2=80=9D

The instinct when traffic drops is to create more content. That's th= e wrong move. The data says your pages are getting more impressions,= not fewer. Google is showing your content to more people than last year. T= he problem is that AI Overviews, AI Mode, and ChatGPT are answering the que= ry using your content before anyone clicks through to see it. Impressions u= p, clicks down, CTR collapsing =E2=80=94 that's the AI interception sig= nature.

The fix isn't more content. It's restructuring the content= you already have so that when AI does cite you, the citation drives= action =E2=80=94 not just attribution. That means every page needs a reaso= n to click through that goes beyond the answer itself=E2=80=A6 a tool, a te= mplate, a calculator, original data the AI can reference but can't full= y reproduce, or a next step that only your site can deliver. The answer get= s intercepted. The value behind the answer doesn't.

Strategy You Can Steal

The Zero Click Audit

What it = is: A 90-minute sprint to identify which of your pages are being interc= epted by AI, quantify the traffic you're losing, and restructure your t= op pages so the citation drives downstream action instead of ending at the = answer.

Time commitment: 90 minutes, 4 blocks

Block= 1: Find the Interception Signature (20 min)

Open Google Search = Console. Set comparison: last 90 days vs. prior period. Look at total impre= ssions and total clicks side by side. If impressions are flat or rising whi= le clicks are falling, you have the interception signature =E2=80=94 AI is = answering queries using your content before anyone reaches your page. Now f= ilter by page. Sort by biggest CTR decline. These are your most-intercepted= URLs. Export the top 20. These are the pages where AI is extracting your a= nswers and serving them directly in search results.

Block 2: Cate= gorize by Interception Risk (20 min)

Not all intercepted pages a= re equal. For each of your top 20, ask: does this page answer a question th= at AI can fully resolve without the reader visiting my site? If yes, it'= ;s a "fully intercepted" page =E2=80=94 the answer is the entire = value, and AI is delivering it for free. If no =E2=80=94 if the page contai= ns a tool, a dataset, a template, interactive content, or a next step that = requires visiting the site =E2=80=94 it's a "partially intercepted= " page with recoverable value. Sort your 20 pages into two columns. Th= e fully intercepted pages need restructuring. The partially intercepted pag= es need the value-behind-the-answer surfaced more prominently.

Bl= ock 3: Add the Click Reason (35 min)

For each fully intercepted = page, add one element that AI cannot reproduce in a summary. A calculator o= r scoring tool ("Check your content's GEO readiness score"). = An original dataset or visualization that requires interaction. A downloada= ble template or framework. A personalized assessment ("See how your si= te compares"). A gated case study with specific numbers. When we restr= uctured our top intercepted pages at Averi =E2=80=94 adding Content Scoring= directly into blog posts that were getting cited but not clicked =E2=80=94= we saw a 23% increase in on-page engagement from AI-referred traffic withi= n 30 days. The answer still gets cited. But now there's a reason to cli= ck through.

Block 4: Restructure for Citation + Action (15 min)

For each page you edited, make sure the first 30% contains a clea= n, extractable answer (this is what gets cited =E2=80=94 44.2% of AI citati= ons come from the top third). Then place your click reason =E2=80=94 the to= ol, the template, the dataset =E2=80=94 immediately after that extra= ctable answer. The structure is: give the answer first (earn the citation),= then offer something the citation can't contain (earn the click). Upda= te your meta descriptions to signal the value behind the answer: "Free= scoring tool inside" or "Includes original dataset" or &quo= t;Interactive calculator." These won't appear in the AI Overview, = but they'll appear in the organic listing underneath it =E2=80=94 which= is where your remaining clicks come from.

Why this works: 93= % of AI Mode searches end without a click. But brands cited inside AI Overv= iews earn 35% more organic clicks than uncited brands. The game isn't r= ecovering the old click volume =E2=80=94 it's making the clicks you = do get dramatically more valuable by ensuring every cited page has a re= ason to visit that the citation itself can't deliver.

Ru= n your Zero-Click Audit inside Averi

 

=F0=9F= =92=BC Don't Let AI Replace You

  • Care.com=C2=A0
    Position: Marketing Manager, S= EO & GEO =E2=80=93 Austin, TX (Hybrid) Build and execute the SEO roadmap an= d define Care.com's AI search visibility strateg= y across Google AI Overviews, ChatGPT, and Perplexity. The job listing lite= rally says "be the answer, not just a result." =E2=86=92 Apply Now

  • Apply Now

  • Profound=C2=A0
    Position: SEO & A= I Search Optimization Specialist (GEO / LLMO) =E2=80=93 Remote Full-time GE= O role at one of the leading AI citation tracking platforms. If you want to= be at the center of the data that's reshaping how brands show up in AI= answers, this is it. =E2=86=92 Apply Now

  • Daydream=C2=A0
    Position= : Multiple roles (just raised $15M Series A) =E2=80=93 Remote The AI-native= SEO startup that just closed a $15M round is hiring across the board. If y= ou want to build the next generation of organic search infrastructure from = the inside, this is the moment. =E2=86=92 Apply Now=

  • AllTrails=C2= =A0
    Position: Editorial & SEO Content Strategy Intern =E2=80=93 Remote W= orld's most popular outdoor platform. Learn content strategy and SEO at= a brand with massive organic reach and a product people actually love. Gre= at entry point. =E2=86=92 Apply Now

    • =

  • BetterHelp Position: E= ditorial Strategist =E2=80=93 Remote Oversee BetterHelp's editorial roa= dmap, enhance mental health content quality and SEO visibility. Tools liste= d include AirOps, Profound, and generative search tools =E2=80=94 the GEO s= tack is built in. =E2=86=92 Apply Now

  • Anthropic=C2=A0
    Positio= n: SEO Lead =E2=80=93 San Francisco, CA Build and scale Anthropic's org= anic search and AI discoverability program from the ground up. AEO/GEO list= ed as a preferred skill. =E2=86=92 Apply Now

    • <= li class=3D"listItem ultext">

    Pfizer=C2=A0
    Positio= n: Manager, SEO and AI Discoverability =E2=80=93 New York, NY (Hybrid) Firs= t-of-its-kind role inside Pfizer's new Content Engine Center of Excelle= nce. SEO + GEO execution across the full web portfolio. $106K-$171K. =E2=86= =92 Apply Now

  • =

    Pfizer=C2=A0
    Position: Manager, Content Engine = =E2=80=93 New York, NY (Hybrid) The other half of Pfizer's new SEO/GEO = org. End-to-end content production, editorial governance, and quality contr= ol for search-driven content at pharma scale. =E2=86=92 App= ly Now

  • = Bitly=C2=A0
    Position: Content Marketing Manager =E2=80=93 Remote Own= Bitly's content strategy end-to-end: thought leadership, data-driven r= eports, customer stories, video. AI tools expected. =E2=86=92 Apply N= ow

  • Rete= ll AI=C2=A0
    Position: Content Marketer =E2=80=93 Remote SEO-optimize= d articles, product updates, landing pages, and social for a voice AI start= up. Tight product collaboration. =E2=86=92 Apply Now

  • EliseAI=C2=A0
    Position: Product Marketing Manager =E2=80=93 New York, NY Own = positioning, messaging, go-to-market, and sales enablement for an AI-powere= d housing platform. =E2=86=92 Apply Now

<= /div>

Know of a role that should be here? Reply to this email and we&#= 39;ll feature it next week.

<= td class=3D"dd" align=3D"left" style=3D"padding:0px 16px;text-align:left;wo= rd-break:break-word;">

Til next ti= me,

 

Did You Know? =E2=80=94 =C2=A093% of searches end wi= thout a click when Google AI Mode is active. But brands cited inside the AI= Overview earn 35% more organic clicks than uncited brands.

= The click isn't dead. It moved behind the citation.

DFTA

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