Return-Path: <bounces+44399236-9caa-alvarochf=traceseis.com@em7332.planetsmallbusiness.com>
Delivered-To: alvarochf@traceseis.com
Received: from cs510.bluehost.com
	by cs510.bluehost.com with LMTP
	id CODKC4jy3mnVCgEAWiBQxw
	(envelope-from <bounces+44399236-9caa-alvarochf=traceseis.com@em7332.planetsmallbusiness.com>)
	for <alvarochf@traceseis.com>; Tue, 14 Apr 2026 20:06:00 -0600
Return-path: <bounces+44399236-9caa-alvarochf=traceseis.com@em7332.planetsmallbusiness.com>
Envelope-to: alvarochf@traceseis.com
Delivery-date: Tue, 14 Apr 2026 20:06:00 -0600
Received: from o171.ptr9046.mail.beehiiv.com ([159.183.140.157]:31086)
	by cs510.bluehost.com with esmtps  (TLS1.3) tls TLS_AES_128_GCM_SHA256
	(Exim 4.98.2)
	(envelope-from <bounces+44399236-9caa-alvarochf=traceseis.com@em7332.planetsmallbusiness.com>)
	id 1wCpdf-00000000N2Q-2uL0
	for alvarochf@traceseis.com;
	Tue, 14 Apr 2026 20:06:00 -0600
DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=planetsmallbusiness.com;
	h=content-type:date:from:mime-version:subject:reply-to:list-unsubscribe:
	list-unsubscribe-post:to:cc:content-type:date:from:subject:to;
	s=d05; t=1776218748; bh=UJiUrY2t429JnQql1Ax4xEqwUFgP11xLz7NI8zAyLSI=;
	b=cpCpvwnCjFcUq7RtoYb4tNlOWZ97gdtG1JNW2SglU6rMaQdp7YbDyEjBYf2bwxXfcUxs
	/fLNtjXf3O5BNKHhC0qJcvZoL+XyBfjdeQbRIlo5SwCG/R6vZG/gyUwlLJ4Fi3LSm3xHge
	p0qI9uzTOExsbfznr6fge96IE7i/k9pIOy0T5tBHRnbU51H1kL/7Jg5fuAfgu0v4Ul34jf
	MLCkPCr8s7NzpTJ3B0DwUlFn9MxGwmu+TvTjp1V/CHcBw96ipiKe1Vr1gjPLI3Bci3bs3c
	D+DJyAmiScZMUHgtHvcU/+jaHhx9GRYn3f4F1u8aOVMNnoZK6/edw7r8I7FBjmfw==
Received: by recvd-canary-cdd4587dc-7mg8d with SMTP id recvd-canary-cdd4587dc-7mg8d-1-69DEF276-8
	2026-04-15 02:05:41.981048268 +0000 UTC m=+411721.953780514
Received: from NDQzOTkyMzY (unknown)
	by geopod-ismtpd-92 (SG) with HTTP
	id N6UjV7QHRGiZl3I5SXK_Rg
	Wed, 15 Apr 2026 02:05:41.942 +0000 (UTC)
Content-Type: multipart/alternative; boundary=4092bdb71114996123b231f78930b968766e289c3daa9798feb98ceacb84
Date: Wed, 15 Apr 2026 02:05:48 +0000 (UTC)
From: Steve Strauss <newsletter@planetsmallbusiness.com>
Mime-Version: 1.0
Message-ID: <N6UjV7QHRGiZl3I5SXK_Rg@geopod-ismtpd-92>
Subject: How The World's Most Famous Ad Man Started With $6,000 and Zero
 Clients
Reply-To: Notes to an entrepreneur <sstrauss@mrallbiz.com>
Feedback-ID: 
 =?us-ascii?Q?7b0bed52-c09d-4536-9c12-f8557c677323=3Anewsletter=3Abe56f4a0-b5ab-?=
 =?us-ascii?Q?45f5-af7d-e9fb8c385c45=3A795fb0691ea91b9?=
List-Unsubscribe: 
 =?us-ascii?Q?=3Cmailto=3Abe56f4a0-b5ab-45f5-af7d-e9fb8c385c45+e1509d45-2796-417?=
 =?us-ascii?Q?7-a9d9-f8bde2c6df8b+7b0bed52-c09d-4536-?=
 =?us-ascii?Q?9c12-f8557c677323=40unsub=2Ebeehiiv=2Ecom=3E=2C?=
 =?us-ascii?Q?_=3Chttps=3A=2F=2Fnews=2Eplanetsmallbusiness=2Ecom=2Funsubscribe=2FeyJ0eXAiOiJK?=
 =?us-ascii?Q?V1QiLCJhbGciOiJIUzI1NiJ9=2EeyJzdWJzY3JpYm?=
 =?us-ascii?Q?VyX2lkIjoiZTE1MDlkNDUtMjc5Ni00MTc3LWE5Z?=
 =?us-ascii?Q?DktZjhiZGUyYzZkZjhiIiwicG9zdF9pZCI6Ijdi?=
 =?us-ascii?Q?MGJlZDUyLWMwOWQtNDUzNi05YzEyLWY4NTU3YzY?=
 =?us-ascii?Q?3NzMyMyIsImxhc3RfcmVzb3VyY2VfZ3VpZCI6Il?=
 =?us-ascii?Q?Bvc3Q6N2IwYmVkNTItYzA5ZC00NTM2LTljMTItZ?=
 =?us-ascii?Q?jg1NTdjNjc3MzIzIn0=2EfrElvuoplPtHVh20C0ME?=
 =?us-ascii?Q?EdHc4lmOTvsZmtWGMkdCgQw=3E?=
List-Unsubscribe-Post: List-Unsubscribe=One-Click
sId: be56f4a0-b5ab-45f5-af7d-e9fb8c385c45
x-beehiiv-ids: 
 =?us-ascii?Q?{=22account=5Fname=22=3A=22https=3A=2F=2Fnews=2Eplanetsmallbusiness=2Ecom=2F=22=2C=22campa?=
 =?us-ascii?Q?ign=5Fid=22=3A=227b0bed52-c09d-4536-9c12-f8557c?=
 =?us-ascii?Q?677323=22=2C=22category=22=3A=22newsletter=22=2C=22email=5F?=
 =?us-ascii?Q?generated=5Fat=22=3A1776218741=2C=22user=5Fid=22=3A=22be5?=
 =?us-ascii?Q?6f4a0-b5ab-45f5-af7d-e9fb8c385c45=22}?=
x-beehiiv-type: newsletter
x-list-id: be56f4a0-b5ab-45f5-af7d-e9fb8c385c45
x-list-owner: <mailto:sstrauss@mrallbiz.com>
x-newsletter: 
 =?us-ascii?Q?https=3A=2F=2Fnews=2Eplanetsmallbusiness=2Ecom=2Fp=2Fhow-the-world-s-most-fa?=
 =?us-ascii?Q?mous-ad-man-started-with-6-000-and-zero?=
 =?us-ascii?Q?-clients?=
x-newsletter-id: https://news.planetsmallbusiness.com/
x-newsletter-signup: https://news.planetsmallbusiness.com/subscribe
X-SG-EID: 
 =?us-ascii?Q?u001=2EbW9l0BBhaJRjHcuIgIwpN1rNe4oHXQ=2FdW4L87v1NEdDTOZzkElUHJx6Un?=
 =?us-ascii?Q?dOmNahVF2CQf67nZVUGzNbuvN=2Fh4Y5EALtlAbw6?=
 =?us-ascii?Q?KgL11=2FYZ79EBsLbieml3a3anzpXDRmcas9Mg14l?=
 =?us-ascii?Q?JUQrtMAROnbbp83FrUBui=2F6QwBaK5XUVVJCtRvY?=
 =?us-ascii?Q?lzqFA80ePmnxDtIIjfZnc7ku935yetIy3EuNowD?=
 =?us-ascii?Q?9G=2F8PwTpzw+FPC+gaBbQIbeE=2FXtXij0+xC8pJ9p?=
 =?us-ascii?Q?dI7k8VuLTzPQpLb0HAwJqOtG0Q=3D=3D?=
X-SG-ID: 
 =?us-ascii?Q?u001=2ESdBcvi+Evd=2FbQef8eZF3BpTL9BgbK5wfSJMJGMsmprD1ZcmFObA4po1bG?=
 =?us-ascii?Q?aUE6gycDuoUB7q13D+=2FrHlPETjfj1Mp6L+863HI?=
 =?us-ascii?Q?Gl=2F3son9pNs=2FAm7TFtay4v6cZ2EeKxjVys3viK=2F?=
 =?us-ascii?Q?ql5SF5AphEw4FkKKFyWMG3quP8Rtabr5Sn8JNUj?=
 =?us-ascii?Q?s++7WDkPV13Ihf2r80yga2l6PQb2CWD9vrs=2Fh9l?=
 =?us-ascii?Q?faTrW8+U7noaAZMFj7TnGAWlXGowk4MiGnm9AoF?=
 =?us-ascii?Q?PNgFCpjtKyPQoAQeomybPkIoKCw76E=2FdrAjY66D?=
 =?us-ascii?Q?n2ZDANDRheov7zCh7RiB9grmY6HK5k63yHnl0tS?=
 =?us-ascii?Q?CpT9D=2FVrr4k5CWqZerTI=2FGKydBT73uypzcPOKSM?=
 =?us-ascii?Q?Sq+8PvNfa8CKkip3xUOZ8ARRD8TNnkiWwe1CgeJ?=
 =?us-ascii?Q?0RAMbPMYg4iBPoX+3XxsGqmHgO1OskfCOYHnqXc?=
 =?us-ascii?Q?pVS0ZWAqPiTLspT0ZSLQuzHCP0rjC=2FpJQYvTgXM?=
 =?us-ascii?Q?f=2FB6Q=3D?=
To: "alvarochf@traceseis.com" <alvarochf@traceseis.com>
X-Entity-ID: u001.Gv86RTPl24Ephzd1t/ydVQ==
X-Spam-Status: No, score=0.3
X-Spam-Score: 3
X-Spam-Bar: /
X-Spam-Flag: NO

--4092bdb71114996123b231f78930b968766e289c3daa9798feb98ceacb84
Content-Transfer-Encoding: quoted-printable
Content-Type: text/plain; charset=utf-8
Mime-Version: 1.0

----------
_Tonight=E2=80=99s inspirational story reminded me of myself. Like many ent=
repreneurs, I bounced around a lot before finding my way - selling magazine=
s over the phone, getting a graduate degree I never used, blah, blah blah. =
But it=E2=80=99s important to remember that all of those experiences are ju=
st stepping stones._


--------------------
Back in 1948, David Ogilvy was an unemployed 38 year old college dropout, w=
ith a past that indicated he wasn=E2=80=99t ever quite sure how to move for=
ward:

* He had been a chef in Paris

* A researcher for Gallup, and even a

* Door-to-door salesman

When we find him, he was living on a farm in Pennsylvania with a family to =
support and no clear path forward. He was a middle aged man with no experie=
nce in advertising and a bank account that was rapidly emptying.

Yet, of all things, he decided to move to New York to start an ad agency.=20

Why? He had had one win that he couldn=E2=80=99t forget.

## The $6,000 Launch

David=E2=80=99s turning point did not come from a flash of genius; it came =
from a job he had held years earlier. He had once sold AGA cooking stoves d=
oor-to-door in Scotland.

And he had been so successful at that that his employer asked him to write =
a sales manual for the other salesmen. That manual, _=E2=80=9CThe Theory an=
d Practice of Selling the AGA Cooker,=E2=80=9D_ was later called the =E2=80=
=9Cfinest sales instruction manual ever written=E2=80=9D by Fortune magazin=
e.

So he decided to take that manual he wrote for those stove salesmen and app=
ly the same principles to Madison Ave.=20

His first few months were a struggle.=20

He had zero clients and zero reputation.

## Solve a Problem, Pass Go, Collect More Than $200

Most people would have seen his lack of clients, and experience, as a reaso=
n to quit. But David saw something else. He saw an industry that was ripe f=
or remaking.

Ogilvy realized that big corporate clients were not just looking for pretty=
 pictures. Their real problem was sales. They needed someone who understood=
 the human heart and the mechanics of a purchase.

So, while other agencies made pretty ads, Ogilvy created ads based on deep =
research and lots of copy, concluding that an ad was really just a salesper=
son.

By solving the sales problem, he took the thing he had already been doing i=
n the Scottish rain and productized it for an eager audience. He found the =
antidote to the industry=E2=80=99s biggest pain point right in his own hist=
ory.

## The King of Madison Avenue

In a remarkably short time, his firm, Ogilvy and Mather, became one of the =
most powerful ad agencies in the world - take that Don Draper! Ogilvy went =
from an unemployed farmer to the man who defined the industry.

How did he do it? Here is the thing: Rather than trying to be like everyone=
 else, David Ogilvy used his specific, unsexy past to solve a very specific=
 problem for his clients.

Success leaves clues.=20


----------

----------
## The Takeaway

Too often, we entrepreneurs want to hide our =E2=80=9Cunprofessional=E2=80=
=9D past. David Ogilvy=E2=80=99s story is exactly why that is wrong. People=
 will pay you to solve their problem, but they will pay you more if you are=
 seen as the expert who understands the human side of the breakthrough bett=
er than anyone else.=20

Your past is not a distraction; it is your edge.


----------



=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94



## How I=E2=80=99m Helping Other Readers of This Newsletter         and How=
 I Can Help You

----------
Last week, after my recent SCORE webinar, Diana contacted me and we are now=
 in the process of creating and launching the newsletter she has always wan=
ted to do. Yves also contacted me and I am now ghostwriting his Linkedin an=
d we are launching his newsletter next week too.

If you are finally ready to **launch your newsletter** or **make a splash o=
n Linkedin**, let=E2=80=99s talk. I offer both =E2=80=9CDone-With-You=E2=80=
=9D and =E2=80=9CDone-For-You=E2=80=9D options to help you skip the learnin=
g curve, jump to the front of the line, and immediately launch the sort of =
high-impact content that will get you noticed.=20

[Book a free call with me here](https://calendly.com/stevestrauss/30min) an=
d let=E2=80=99s get to work!


----------



=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94





----------
## Steal This Strategy

=F0=9F=93=96 [Ogilvy on Advertising](https://www.amazon.com/Ogilvy-Advertis=
ing-David/dp/039472903X/ref=3Dsr_1_1?crid=3DX8KIC2ZTC6H&dib=3DeyJ2IjoiMSJ9.=
doPRfyhfo4B8Ovi6sgCkLh6WiCYtqHVhXQm-gn_KIlmTjUEPuFVOwUVgX6sU7AJjh7t93LWpIsG=
Bjw1pqQUozBxuVfD0z2zk5hOanu_ksqKeymJ0O3jQQIWqwjkUu1iYtiBnBKazzvNlaLFeUf0O1V=
X8s25ELVhFuYHVF9-xp-b7ikHOCpP3QKdicnOVf11QNt7vMW0diojcag2uUl3pru03XkFvW4dUL=
cwn-IGbPA8.k-rNZQhtgehPdm5gu9BtfOeH1vjJjktQ5jtm0-GOxa4&dib_tag=3Dse&keyword=
s=3Dogilvy+on+advertising&qid=3D1776210589&s=3Dbooks&sprefix=3Dogilvy+on+ad=
vertising%2Cstripbooks%2C187&sr=3D1-1): The definitive book that proves uns=
exy research and facts are a million dollar asset.

=F0=9F=94=A5 [The AGA Stove Sales Manual](https://comeadwithus.wordpress.co=
m/2012/08/01/old-is-gold-an-aga-cooker-sales-training-manual-by-david-ogilv=
y/): A masterclass in how to speak to a specific audience about their real =
needs.

=F0=9F=9B=A0=EF=B8=8F [Free! =E2=80=98Start Your Own Profitable Newsletter=
=E2=80=99 Webinar](https://www.score.org/event/launch-a-profitable-newslett=
er-your-small-business): Here is the free replay of the popular webinar I p=
resented for SCORE on how to launch your own, attenton-grabbing, newsletter=
.=20


----------



=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94





----------
### About Steve=20

Steve Strauss is the best-selling author of __[The Small Business Bible](ht=
tps://www.amazon.com/The-Small-Business-Bible-Everything/dp/1118135946/ref=
=3Dntt_at_ep_dpt_1?utm_source=3Dnews.planetsmallbusiness.com&utm_medium=3Dn=
ewsletter&utm_campaign=3Dbutterball-s-turkey-talk-line-the-hotline-that-sav=
ed-thanksgiving&_bhlid=3D3858bc9a4c0ec12e508ddbbc0df9091aba0c31f0)__ (and 1=
7 other books), Inc.=E2=80=99s _[small business columnist](https://www.inc.=
com/author/steve-strauss?utm_source=3Dnews.planetsmallbusiness.com&utm_medi=
um=3Dnewsletter&utm_campaign=3Dbutterball-s-turkey-talk-line-the-hotline-th=
at-saved-thanksgiving&_bhlid=3Dd32fdb0ff6e2daa2aa9027df4d9f8b20b6305b2c)_, =
a lawyer (non-practicing), and an entrepreneur. He sold his last venture, _=
[TheSelfEmployed.com](https://TheSelfEmployed.com)_ to Mark Cuban & Zen Bus=
iness. Need a ghostwriter or a newsletter for your business?           =3D=
=3D_[Contact Steve!](http://sstrauss@mrallbiz.com)_=3D=3D


----------



=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94





=E2=80=9C**=E2=80=9CBe bold! For boldness has genius, magic, and power in i=
t.=E2=80=9D **=E2=80=9C =E2=80=94 **- Goethe**


=E2=80=94=E2=80=94=E2=80=94

You are reading a plain text version of this post. For the best experience,=
 copy and paste this link in your browser to view the post online:
https://news.planetsmallbusiness.com/p/how-the-world-s-most-famous-ad-man-s=
tarted-with-6-000-and-zero-clients

--4092bdb71114996123b231f78930b968766e289c3daa9798feb98ceacb84
Content-Transfer-Encoding: quoted-printable
Content-Type: text/html; charset=utf-8
Mime-Version: 1.0

<!DOCTYPE html><html lang=3D"en" xmlns=3D"http://www.w3.org/1999/xhtml" xml=
ns:v=3D"urn:schemas-microsoft-com:vml" xmlns:o=3D"urn:schemas-microsoft-com=
:office:office" style=3D"font-size:16px;"><head></head><head><meta charset=
=3D"utf-8"/><!--[if !mso]><!--><meta http-equiv=3D"X-UA-Compatible" content=
=3D"IE=3Dedge"/><!--<![endif]--><meta name=3D"viewport" content=3D"width=3D=
device-width,initial-scale=3D1"/><meta name=3D"x-apple-disable-message-refo=
rmatting"/><meta name=3D"format-detection" content=3D"telephone=3Dno,addres=
s=3Dno,email=3Dno,date=3Dno,url=3Dno"/><meta name=3D"color-scheme" content=
=3D"light"/><meta name=3D"supported-color-schemes" content=3D"light"/><titl=
e>How The World&#39;s Most Famous Ad Man Started With $6,000 and Zero Clien=
ts</title><!--[if mso]><xml><o:OfficeDocumentSettings><o:AllowPNG/><o:Pixel=
sPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml><![endif]--><=
style>
  :root { color-scheme: light; supported-color-schemes: light; }
  body { margin: 0; padding: 0; min-width: 100%!important; -ms-text-size-ad=
just: 100% !important; -webkit-transform: scale(1) !important; -webkit-text=
-size-adjust: 100% !important; -webkit-font-smoothing: antialiased !importa=
nt; }
  .body { word-wrap: normal; word-spacing:normal; }
  table.mso { width: 100%; border-collapse: collapse; padding: 0; table-lay=
out: fixed; }
  img { border: 0; outline: none; }
  table {  mso-table-lspace: 0px; mso-table-rspace: 0px; }
  td, a, span {  mso-line-height-rule: exactly; }
  #root [x-apple-data-detectors=3Dtrue],
  a[x-apple-data-detectors=3Dtrue],
  #MessageViewBody a { color: inherit !important; text-decoration: inherit =
!important; font-size: inherit !important; font-family: inherit !important;=
 font-weight: inherit !important; line-height: inherit !important; }
  span.MsoHyperlink { color: inherit !important; mso-style-priority: 99 !im=
portant; }
  span.MsoHyperlinkFollowed { color: inherit !important; mso-style-priority=
: 99 !important; }
  .a { background-color:#FFFFFF; }
  .b { background-color:#ffffff; }
  .c  { background-color:#FFFFFF; }
  .d { background-color:#f9fafb; }
  .d2 { background-color:#f9fafb; }
  .d3 { background-color:#FFFFFF; }
  h1 a { text-decoration:underline;color:#0089d2 !important; }
  h2 a { text-decoration:underline;color:#0089d2 !important; }
  h3 a { text-decoration:underline;color:#0089d2 !important; }
  h4 a { text-decoration:underline;color:#0089d2 !important; }
  h5 a { text-decoration:underline;color:#0089d2 !important; }
  h6 a { text-decoration:underline;color:#0089d2 !important; }
  h1, h1 a, h2, h2 a, h3, h3 a, h4, h4 a, h5, h5 a, h6, h6 a, ul, li, ol, p=
, p a { margin: 0;padding: 0; }
  h1 { font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-we=
ight:700;font-size:32px;color:#2A2A2A;line-height:1.75;padding-bottom:4px;p=
adding-top:16px;mso-margin-top-alt:16px;mso-margin-bottom-alt:4px }
  h2 { font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-we=
ight:700;font-size:28px;color:#2A2A2A;line-height:1.5;padding-bottom:4px;pa=
dding-top:16px;mso-margin-top-alt:16px;mso-margin-bottom-alt:4px }
  h3 { font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-we=
ight:700;font-size:22px;color:#2A2A2A;line-height:1.25;padding-bottom:4px;p=
adding-top:16px;mso-margin-top-alt:16px;mso-margin-bottom-alt:4px }
  h4 { font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-we=
ight:400;font-size:22px;color:#2A2A2A;line-height:1.125;padding-bottom:4px;=
padding-top:16px;mso-margin-top-alt:16px;mso-margin-bottom-alt:4px }
  h5 { font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-we=
ight:700;font-size:18px;color:#2A2A2A;line-height:1;padding-bottom:4px;padd=
ing-top:16px;mso-margin-top-alt:16px;mso-margin-bottom-alt:4px }
  h6 { font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font-we=
ight:400;font-size:18px;color:#2A2A2A;line-height:0.875;padding-bottom:4px;=
padding-top:16px;mso-margin-top-alt:16px;mso-margin-bottom-alt:4px }
  p { font-family:'Helvetica',Arial,sans-serif;font-weight:400;color:#2D2D2=
D;font-size:16px;line-height:1.5;padding-bottom:12px;padding-top:12px;mso-m=
argin-top-alt:12px;mso-margin-bottom-alt:12px; }
  p a, .e a, ul a, li a, .h a, .h2 a, .h3 a { word-break:break-word;color:#=
0089d2 !important;text-decoration:underline;text-decoration-color:#0089d2; =
}
  p a span, .e a span, ul a span, li a span { color: inherit }
  p .bold { font-weight:bold;color:#2D2D2D; }
  p span[style*=3D"font-size"] { line-height: 1.6; }
  .f p { font-size:12px;line-height:15px;color:#2D2D2D;padding:0; }
  .f p a { color:#2D2D2D !important; }
  .g p { font-family:'Helvetica',Arial,sans-serif;font-size:14px;line-heigh=
t:20px;font-weight:normal;margin:0; }
  .g p a  { text-decoration: underline; }
  .i p { font-family:'Helvetica',Arial,sans-serif;line-height:1.5;font-size=
:16px;color:#222222; }
  .i p a { color:#222222 !important; }
  .i2 p { font-family:'Helvetica',Arial,sans-serif;line-height:1.5;font-siz=
e:16px;color:#2D2D2D; }
  .i2 p a { color:#2D2D2D !important; }
  .i3 p { font-family:'Helvetica',Arial,sans-serif;line-height:1.8;font-siz=
e:22px;color:#2D2D2D; }
  .i3 p a { color:#2D2D2D !important; }
  .h p a { color:#595959 !important; }
  .h2 p a { color:#595959 !important; }
  .h3 p a { color:#595959 !important; }
  .f p a, .i p a, .i2 p a, .i3 p a, .h p a, .h2 p a, .h3 p a { text-decorat=
ion:underline; }
  .j { border-top:2px solid #c0c0c0; }
  .k p { padding-left:15px;padding-bottom:0px;padding-top:6px;mso-margin-to=
p-alt:6px;mso-margin-bottom-alt:0px;mso-margin-left-alt:15px; }
  .o { background-color:#FFFFFF;border:1px solid #F1F1F1;border-radius:5px;=
 }
  .o p { font-family:'Helvetica',Arial,sans-serif;padding:0px;margin:0px; }
  .l p,
  .l p a, .l a { font-size:14px;line-height:20px;font-weight: bold;color:#2=
D2D2D;padding-bottom:6px;mso-margin-bottom-alt:6px;text-decoration:none; }
  .m p,
  .m p a { font-size:13px;line-height:18px;font-weight:400;color:#2D2D2D;pa=
dding-bottom:6px;mso-margin-bottom-alt:6px;text-decoration:none; }
  .n p,
  .n p a { font-size:12px;line-height:17px;font-weight:400;color:#2D2D2D;pa=
dding-bottom:6px;mso-margin-bottom-alt:6px;text-decoration:none; }
  .p { background-color:#FFFFFF;max-width:520px;border:1px solid #E1E8ED;bo=
rder:1px solid rgba(80, 80, 80, 0.3);border-radius:5px; }
  .q { font-size:16px;font-family:Helvetica,Roboto,Calibri,sans-serif !impo=
rtant;border:1px solid #e1e8ed;border:1px solid rgba(80, 80, 80, 0.3);borde=
r-radius:10px;background-color:#FFFFFF; }
  .q p { font-size:16px;font-family:system-ui,Helvetica,Roboto,Calibri,sans=
-serif !important;color:#222222;padding:4px 0; }
  .r { border:1px solid #E1E8ED !important;border-radius:5px; }
  .s p { font-size: 14px; line-height: 17px; font-weight: 400; color: #6978=
82; text-decoration: none; }
  .t p { font-family:'Helvetica',Arial,sans-serif;font-size:12px;line-heigh=
t:1.5;font-weight:400;color:#000000;font-style:normal;padding:0px; }
  .v { border-radius:10px;border:solid 0px #DFD150;background-color:#0089d2=
;font-family:'Verdana',Geneva,sans-serif;color:#FFFFFF; }
  .v a { text-decoration:none;display:block;color:#FFFFFF; }
  .w p { font-size:12px;line-height:15px;font-weight:400;color:#030712; }
  .w p a { text-decoration: underline !important;color:#030712 !important; =
}
  ul { font-family:'Helvetica',Arial,sans-serif;margin:0px 0px 0px 25px !im=
portant;padding:0px !important;color:#2D2D2D;line-height:24px;list-style-ty=
pe:disc !important;font-size:16px; }
  ul ul { list-style-type:circle !important; }
  ul ul ul { list-style-type:square !important; }
  ul ul ul ul { list-style-type:disc !important; }
  ul ul ul ul ul { list-style-type:circle !important; }
  ul ul ul ul ul ul { list-style-type:square !important; }
  ul ul ul ul ul ul ul { list-style-type:disc !important; }
  ul ul ul ul ul ul ul ul { list-style-type:circle !important; }
  ul ul ul ul ul ul ul ul ul { list-style-type:square !important; }
  ul > li { font-family:'Helvetica',Arial,sans-serif;margin:10px 0px 0px 0p=
x !important;padding: 0px 0px 0px 0px !important; color: #2D2D2D; }
  ol { font-family:'Helvetica',Arial,sans-serif;margin: 0px 0px 0px 25px !i=
mportant;padding:0px !important;color:#2D2D2D;line-height:24px;list-style:d=
ecimal;font-size:16px; }
  ol > li { font-family:'Helvetica',Arial,sans-serif;margin:10px 0px 0px 0p=
x !important;padding: 0px 0px 0px 0px !important; color: #2D2D2D; }
  .e h3,
  .e p,
  .e span { padding-bottom:0px;padding-top:0px;mso-margin-top-alt:0px;mso-m=
argin-bottom-alt:0px; }
  .e span,
  .e li { font-family:'Helvetica',Arial,sans-serif;font-size:16px;color:#2D=
2D2D;line-height:24px; }
  .rec { font-family:  ui-sans-serif, system-ui, -apple-system, BlinkMacSys=
temFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-ser=
if, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color E=
moji" !important; }
  .rec__button:hover { background-color: #f9fafb !important; }
  .copyright a {color: inherit !important; text-decoration: none !important=
; font-size: inherit !important; font-family: inherit !important; font-weig=
ht: inherit !important; line-height: inherit !important;}
  .txt_social p { padding: 0; word-break: break-all; }
  .table, .table-c, .table-h { border: 1px solid #C0C0C0; }
  .table-c { padding:5px; background-color:#FFFFFF; }
  .table-c p { color: #2D2D2D; font-family:'Helvetica',Arial,sans-serif !im=
portant;overflow-wrap: break-word; }
  .table-h { padding:5px; background-color:#F1F1F1; }
  .table-h p { color: #2A2A2A; font-family:'Trebuchet MS','Lucida Grande',T=
ahoma,sans-serif !important;overflow-wrap: break-word; }
  @media only screen and (max-width:667px) {
    .aa, .w100pc { width: 100% !important; }
    .bb img { width: 100% !important; height: auto !important; max-width: n=
one !important; }
    .cc { padding: 0px 8px !important; }
    .ee { padding-top:10px !important;padding-bottom:10px !important; }
    .ff ul, .ff ol { margin: 0px 0px 0px 10px !important;padding: 0px !impo=
rtant; }
    .ff li { margin:10px 0px 0px 10px !important; }
    .r {height:140px !important;}
    .s p { font-size:13px !important;line-height:15px !important; }
    .mob-hide {display:none !important;}
    .mob-show {display: block !important; width: auto !important; overflow:=
 visible !important; float: none !important; max-height: inherit !important=
; line-height: inherit !important;}
    .mob-stack {width:100% !important;display:block !important;}
    .mob-w-full {width:100% !important;}
    .mob-block {display:block !important;}
    .embed-img {padding:0px 0px 12px 0px !important;}
    .socialShare {padding-top:15px !important;}
    .rec { padding-left:15px!important;padding-right:15px!important; }
    .bodyWrapper { padding:10px 4px 10px 4px !important; }
    .social-mobile {float:left !important;margin-top:10px !important;}
  }
  @media screen and (max-width: 480px) {
    u + .a .gg { width: 100% !important; width: 100vw !important; }
    .tok-heart { padding-top:75% !important; }
    .tok-play { padding-top: 250px !important; }
  }
  @media screen and (max-width: 320px) {
    .tok-heart { padding-top:65% !important; }
  }
  .u { border: 1px solid #CACACA !important; border-radius: 2px !important;=
 background-color: #ffffff !important; padding: 0px 13px 0px 13px !importan=
t; font-family:ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Se=
goe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif !important;fon=
t-size: 12px !important; color: #767676 !important; }
  .u a { text-decoration: none; display: block !important; color: #767676 !=
important; margin: 0px !important; }
  .u span, .u img { color: #767676 !important;margin:0px !important; max-he=
ight:32px !important;background-color:#ffffff !important; }
</style><!--[if mso]><style type=3D"text/css">
    h1, h2, h3, h4, h5, h6 {font-family: Arial, sans-serif !important;}
    body, table, td, p, a, span {font-family: Arial, sans-serif !important;=
}
    sup { font-size: 100% !important;vertical-align: .5em !important;mso-te=
xt-raise: -1.5% !important;line-height: 0 !important; }
    ul { margin-left:0px !important; margin-right:10px !important; margin-t=
op:20px !important; margin-bottom:20px !important; }
    ul li { margin-left: 0px !important; mso-special-format: decimal; }
    ol { margin-left:0px !important; margin-right:10px !important; margin-t=
op:20px !important; margin-bottom:20px !important; }
    ol li { margin-left: 0px !important; mso-special-format: decimal; }
    li.listItem { margin-left:15px !important; margin-top:0px !important; }
    .paddingDesktop { padding: 10px 0 !important; }
    .edm_outlooklist { margin-left: -20px !important; }
    .embedImage { display:none !important; }
</style><![endif]--><!-- __merge_tags_in_links__ --><style></style></head><=
body class=3D"a" style=3D"margin:0px auto;padding:0px;word-wrap:normal;word=
-spacing:normal;background-color:#FFFFFF;"><div role=3D"article" aria-roled=
escription=3D"email" aria-label=3D"email_name" lang=3D"en" style=3D"font-si=
ze:1rem"><div style=3D"display:none;max-height:0px;overflow:hidden;"> The d=
oor-to-door salesman who ended up changing an industry &#160;&#8204;&#160;&=
#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#16=
0;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&=
#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#820=
4;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#=
8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160=
;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#=
160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204=
;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8=
204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;=
&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#1=
60;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;=
&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#82=
04;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&=
#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#16=
0;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&=
#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#820=
4;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#=
8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160=
;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#=
160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204=
;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8=
204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;=
&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#1=
60;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;=
&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#82=
04;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&=
#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#16=
0;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&=
#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#820=
4;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#=
8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160=
;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#=
160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204=
;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8=
204;&#160;&#8204;&#160;&#8204; </div><table role=3D"none" width=3D"100%" bo=
rder=3D"0" cellspacing=3D"0" align=3D"center" cellpadding=3D"0" class=3D"gg=
"><tr><td align=3D"center" valign=3D"top"><table role=3D"none" width=3D"670=
" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" class=3D"aa" style=3D"wi=
dth:670px;table-layout:fixed;"><tr><td class=3D"bodyWrapper" align=3D"cente=
r" valign=3D"top" style=3D"padding:10px 5px 10px 5px;"><table role=3D"none"=
 width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"c=
enter"><tr><td align=3D"center" valign=3D"top" style=3D"border-width:0px 0p=
x 0px 0px;border-style: solid; border-color: #FFFFFF;border-radius:10px 10p=
x 0px 0px;background-color:#FFFFFF;" class=3D"c"><table role=3D"none" width=
=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"=
><tr id=3D"header"><td style=3D"padding:15px 15px 0px 15px;"><div style=3D"=
padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;"><t=
able role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpaddin=
g=3D"0" align=3D"center"><tr><td class=3D"f" align=3D"right" valign=3D"top"=
><p> April 14, 2026 &nbsp; | &nbsp; <a data-read-online-tooltip=3D"true" hr=
ef=3D"https://link.mail.beehiiv.com/ss/c/u001.SCudmY8ua17pTT3asw4_0Bzn206RN=
x_GI6y4jWaO4U_ENo-ulK_2IYc96_qoRdEgDqvgSnZ6cR2kgWlvUcXJydjiE9mdSBSuP0p9Av3-=
5A730GsPTbxZZBqCQlBw9vj0FUcob9QpDHuzJ8wOR0mpKJKufDNItIqRHfiXAUAG7J8aFeQnLXN=
g1UoH2M-UnE9OEsNwkzIaJBShn5eXDl5JMwuc6KGh9k4HXZlA4rsFA0OyrIVBuYKlCl7Br4Is8n=
AdD5jQJVk1YFijUAKImBSjBbWrMWTwY7_8oJZ4LFtA9WbuCXz-VEwKj8hgzS4ZV8HHKkSL6wiDw=
XZDzj5keoaXlWMwgtH6A_WfwQrX7lBkAkr4wMvHS5dee6oDFE5MEp-QANPFQV2fi6am4iWzPNNS=
rEYlfjV-L4tiQpRWFO9GFFEGPwfTKMOVMbwPpdRuBxl9t7b-czgtUdGb1S5KqM0PBUlBE4bF8qo=
hIzu6XxVzpM6_5A2mioEYPMjjmlV9CSzDeDdrSM4Sb12SgfoBGH2Op4B9G3Km8AbE_MjO03ZIzh=
z_M8Pa-qF2X0a9y2GhNVOt-sPIHszxYbHfTh0beWYwt8NkDP2SgQeo5SEB4VCvFk2kBAbKIADSA=
xoOOB6H-A5JJVhnHmR_akg_bVfLNtdmBDFSBo_Vi8WXCBdH-hG0-8QUHVkck1UXc0QB0dXHfELm=
mVUiu_UVNM-iidyoQhGvvO6pIOURDP6SRT-1g7tXuUjeIjAqifbH5eZXxtGqJZMuffVqkaWSzBk=
Vp52J5zleOlHibCLz1G4k3MLAzscmD1Cx8uXf8eckkc-xIPwi9qHLZKcRcDsGOONuhlr3Q6HeSj=
cBtlf8zDECG2CHqMBNSjM5Ye2nRqMDFh2lek2lOaXTV_bNqyE69EqtLvkZ8FCQ1Q/4pt/mhEV8k=
0PTZe7lXMhGBA0Yw/h0/h001.OcvdjccE_CoTclG01TBNW45QgQwZl5xd5vnIkMCvY70">Read =
online</a></p></td></tr><tr><td class=3D"dd" align=3D"center" valign=3D"top=
" style=3D"width:100%;text-align:center;"><table role=3D"none" border=3D"0"=
 cellspacing=3D"0" cellpadding=3D"0" align=3D"center" style=3D"margin:16px =
auto 16px; padding: 0;"><tbody><tr><td style=3D"width:252px;padding: 0px 0p=
x 0px 0px;text-align:center;"><img alt=3D"" width=3D"252" height=3D"auto" b=
order=3D"0" style=3D"width:100%;height:auto;border:0;display:block;outline:=
none;text-decoration:none;margin:0 auto;" src=3D"https://media.beehiiv.com/=
cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D8=
0/uploads/asset/file/f794cf9a-117f-43ed-8cbf-cae7adf779ee/Horizontal_Lockup=
0.png?t=3D1731599640"/></td></tr></tbody></table></td></tr><tr><td class=3D=
"dd" align=3D"center" valign=3D"top" style=3D"padding:15px 0;"><table role=
=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" a=
lign=3D"center"><tr><td align=3D"center" valign=3D"top"><h1 style=3D"text-a=
lign:left;font-family:'Trebuchet MS','Lucida Grande',Tahoma,sans-serif;font=
-weight:Bold;font-size:32px;color:#2A2A2A;padding:2px 0;line-height:38px;">=
 How The World&#39;s Most Famous Ad Man Started With $6,000 and Zero Client=
s </h1><p style=3D"text-align:left;font-family:'Helvetica',Arial,sans-serif=
;font-weight:normal;font-size:20px;color:#3E3E3E;padding:5px 0;line-height:=
24px;"> The door-to-door salesman who ended up changing an industry </p></t=
d></tr></table></td></tr><tr><td><table role=3D"none" width=3D"100%" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td><table =
role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0" align=3D"center" style=3D"border-top:1px solid #E5E7EB;border-bottom:1px=
 solid #E5E7EB;padding-top:12px;padding-bottom:12px;margin-bottom:15px;marg=
in-top:15px;"><tr><td align=3D"left" valign=3D"middle"><table role=3D"none"=
 border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"left"><tr><td al=
ign=3D"left" valign=3D"middle"><table role=3D"none" border=3D"0" cellspacin=
g=3D"0" cellpadding=3D"0" align=3D"left"><tr><td align=3D"center" valign=3D=
"middle"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.SCudmY8ua17pTT3=
asw4_0Bzn206RNx_GI6y4jWaO4U-cQv9KORqRYIL4QaeLzMELW2XElFOHo5tVNaHyqwOD83tGW9=
xt9Vua1LiGsjmPHk9AA7DqOU9lOVrnZPzcuDASqjKkR_5Pk-bsNrmdzREUIqvZCXUmLPZriQ-nl=
CjLKXgd2vY8WbOJjzVNNX40jfzJAEqLJMolA1VlRiH0RO8Aenvk3cl5iYvPquFlj7H4JXm7C689=
A19jY8i7uaS7wXIICkxK4t2LzQC4OHf2uARotO8pJYSTYyHoblah4xKL72OykgGeUqSKeFsNVb_=
Bv7k_PruMeybK0U-0Af2egKiFwasESiKEvRzl6UQLbhigMsUr2WCCecWN8lyvd1K4OBQsQja7i5=
TRqOtA9wvmBB9J18VCRG8-itgTJ7rVQbqFBaEEPnHdjouRbSfeLz8IVnHT7CHMY-nveA3EoU1AN=
H5T3BrZ295f5jdb8Xi2xLjxXRx9uoLSq24pA4czfPK439rMS96EKoOSbNm8PG59bPZyDNmnGSty=
TUVlkWfmnyUjABWJRp6ITubndA0VYhDQw_zGJnNzlgD8lOPxmU7Srhgadt4qYGI2EP9lL_Qlpof=
pNMvhfwBK-Ts8QgTLfVkH3rfA_jlWFPD-JVdQB0hODJorw_qqPhAk6XPNnu1GCNirLMOQ0caXAb=
5-0tQ7ELNKzgZUDzGiOSGFflr2-xZwFQMVcsvxv6j_LnAsXvT51cAtCoIMkBXzEKkEqUoESFSjn=
G9VzhFMi3nI_bTaD0d7411yPW_nmdckhRQ1Jl0Dqp4_n5D38dpbCgodJYmId1B8G0PNnDTkH3z9=
j82tkE8jLUqhrlMMh5MpGHt8Jb5pJqyG9hIVk0pTxsFnz0k6porUotK8bDothCb-6SFWSnV9mht=
C1DJcoE7Skw4b_DEHY_t78chXFfZxN8bBR0CYpgTH7ubrt0Cd33xJc04KPUEsoSqxNOJ0qiVaq6=
9ZFtdWwinuZy6vbLMptXn96wRz6rcCaVfJ/4pt/mhEV8k0PTZe7lXMhGBA0Yw/h1/h001.Cf_58=
0uxTSgk_QdYQql_5hmC7dcCXv9AXxdY2m6s3GY" style=3D"text-decoration:none; disp=
lay:block;"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" align=3D"center"><tr><td align=3D"center" valign=3D"middle" style=3D=
"border: 1px solid #E5E7EB; border-radius: 100%; width: 18px; height: 18px;=
 padding: 8px;"><img style=3D"display:block; width:100%; height:100%; max-w=
idth:18px; max-height:18px; object-fit: contain;" alt=3D"like" width=3D"18"=
 height=3D"18" border=3D"0" src=3D"https://media.beehiiv.com/cdn-cgi/image/=
fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/static_asset=
s/header/like.png"/></td></tr></table></a></td><td width=3D"8" style=3D"wid=
th:8px;">&nbsp;</td><td align=3D"center" valign=3D"middle"><a href=3D"https=
://link.mail.beehiiv.com/ss/c/u001.SCudmY8ua17pTT3asw4_0Bzn206RNx_GI6y4jWaO=
4U_ENo-ulK_2IYc96_qoRdEgDqvgSnZ6cR2kgWlvUcXJydjiE9mdSBSuP0p9Av3-5A730GsPTbx=
ZZBqCQlBw9vj0FUcob9QpDHuzJ8wOR0mpKGCeVnQ_-KuwQFazI0nXJ-JVy3JR5YB0mYNaRBt7DF=
kSGlXFO4mgZQS18ZAV1oJVWskjLxP0Bhrgq4xR9MQrTcgnyAHGFr2ZhdS2sKjy4R6omz1WnI7U9=
kehwfiLarTNkNJlBCmja53qhI8e-U_OLbE_U1HNpIogzuyBAN2rQhEhL2KvW2VPYsw8m8h_A1da=
98Bx8czXjHd6fMsP-ghiDXsWKMWtVOebZmpLwWraKaEqEJ7OTuoWsBtV3ow1bfNmCo_l-AIg-6e=
GNNYd9kgLETrQfEeniBgKXCa2E-PmruKoDDYl5J-hwdNhXM45sDlcy25yxaKsxUbV-AsUVJgUWC=
H5e8Y-pWEr8BbJy0rxJV6w7piSblXCiBTCSj2ilmIvVEZtTLJKkUV6u8Wu7wgFI6YAzakepAEPy=
UrRTGmGRmODl3zo0YUh234sivPYeZfP3atMjXmSthcgeeBQFV_lTqi8QQy25HzwXAgn3mJEJi5g=
Io67CnGBbeM5aZCWKo2CrilDoC5_pjtzk2noZSI0O9gZ-LR4aTqojmcDoa32k4m0DM64tMlqstB=
OG5dsEzstuH3aGptvYA0at_eAO6f6qePatjUiC-_qlZjvnJpHqwkjG0xrhi_u88qfb8nTKvzzuY=
FWcW7mHT6w83hQc_48M1iFwlr_st9SXlF6FTGNCGKla7Ffpx-vzKqie5ATWuZpa1nlCeW6NxDxJ=
foPJhlyMzyYWv_UeD1WNDh5ivXHZ3XIqHZHf4owFneYR5DQDJ7orz9ToXQz0HZKMjWaALpX3aE/=
4pt/mhEV8k0PTZe7lXMhGBA0Yw/h2/h001.GpbBqRgPbWLKwURDJp6CzE6Zqc0LIgquROcoKs56=
0JI" style=3D"text-decoration:none; display:block;"><table role=3D"none" bo=
rder=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td ali=
gn=3D"center" valign=3D"middle" style=3D"border: 1px solid #E5E7EB; border-=
radius: 100%; width: 18px; height: 18px; padding: 8px;"><img style=3D"displ=
ay:block; width:100%; height:100%; max-width:18px; max-height:18px; object-=
fit: contain;" alt=3D"comment" width=3D"18" height=3D"18" border=3D"0" src=
=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,=
onerror=3Dredirect,quality=3D80/static_assets/header/comment.png"/></td></t=
r></table></a></td></tr></table></td></tr></table></td><td align=3D"right" =
valign=3D"middle"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellp=
adding=3D"0" align=3D"right" class=3D""><tr><td align=3D"left" valign=3D"mi=
ddle"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"=
 align=3D"left" style=3D"width:100%"><tr><td align=3D"center" valign=3D"mid=
dle"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.c7hxkLglEX1L7ZEwlUY=
X2vQWXNoWzdl1Dw-HZosaM6QHbTgs96ubw_6ww_b-0FI1qZg6ae3ZjykPiFewq_pP1_NYYy6EpP=
Y5Lsmcw5IMKLYTeOI0wXdhB0JWhMMd8bH_s7a8CYG0NRshSeKC2F6mb2Z37bwh-LD4aCw8xfk-i=
__MtwY7t5wYZgJCaASeITMXW0E92Df9kMxZ3vvh1TCIoJ9xa3H1yTpxYehC4nB2dJdlhrXrpPDY=
vHNa3d8dRiE5MG22p1u-NmuqwBBpSQIaaAA7AQTtXYlEFD1BJRvzeHzUxzDaGVHmTDEO5bJUozF=
GAIfu3mOXZPaQ3J0nD7yVpq7MPBzqftwgw-ebKK0UqDl2aH1ou9UHsWIeei5k7C-NKernpbxSjT=
H55rBSjfV6GIu0kxkEsMmiAtTaTqJynTY2Cy0CpzZS2lUPIeUfqHoxpSWahc5jZBwUs-nRfAo_h=
DlXDzRMFw_xEoPdm3rykY4/4pt/mhEV8k0PTZe7lXMhGBA0Yw/h3/h001.TR3pEWN5-dq1ze91x=
rPrko2l6ivUPuNgyKSzhy7ExLc" style=3D"text-decoration:none; display:block;">=
<table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=
=3D"center"><tr><td align=3D"center" valign=3D"middle" style=3D"border: 1px=
 solid #E5E7EB; border-radius: 100%; width: 18px; height: 18px; padding: 8p=
x;"><img style=3D"display:block; width:100%; height:100%; max-width:18px; m=
ax-height:18px; object-fit: contain;" alt=3D"share on facebook" width=3D"18=
" border=3D"0" src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-d=
own,format=3Dauto,onerror=3Dredirect,quality=3D80/static_assets/header/face=
book.png"/></td></tr></table></a></td><td width=3D"8" style=3D"width:8px;">=
&nbsp;</td><td align=3D"center" valign=3D"middle"><a href=3D"https://link.m=
ail.beehiiv.com/ss/c/u001.7Ow2tA6pjMgCWOcjK-LJY1aY5bZz6hFMIRHngQvj8jfvcQnNi=
X1Za5qLTJDz8rVmmQj-CZn0ybz6xAbNckBhJZWqNB2FCce1LAuA9pQMCEAW8_7cIbnC6N2dgKYY=
y8tVbWHdCTzfGlFCGXEln6YP1BzNPQiZIJZSj0YAA4ycbJ6d6TjghzCWnlTUwIIMihbTKrWO7m9=
R3kd8V5kBTUGUnIJ0r1zltBFcGD4j6pYAUnEKRel6FA4C2OQEoP1GkcQoXnOHwNtFihkTEv76_S=
9NwfU7lr2lX_oa807PJQL3ZpObcYlMYqKaphBxHBC999cBdW3h3bpc4G7qCHtqArX-Hl_xcGoN3=
8b71RGzE5xCGcrVwLIeTUHdhjz72Rud84q7q7wirL2isCw1MWeJbILmTG8-oWZJFYgIVyCedx9i=
Da8WvyqiKooNmErEvAtqJhwrVliXKKhLLW-6tgKjJCIFWm0NCImHkWCpE5gb2j_CLO-hTkSUj4b=
UitepthBdKLcbZ6xPZxzAW47dV0qUT3okXw92Fpd-smBqXg495rUFU7q6O9FaPwgg3KvVbBDXyy=
xw5LEm0Yn2sp8Rs-5leMgMaA/4pt/mhEV8k0PTZe7lXMhGBA0Yw/h4/h001.8kkYzEHTeiBKadf=
9FWiXkf0kQwo01jE6--Yyw_eL62I" style=3D"text-decoration:none; display:block;=
"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" ali=
gn=3D"center"><tr><td align=3D"center" valign=3D"middle" style=3D"border: 1=
px solid #E5E7EB; border-radius: 100%; width: 18px; height: 18px; padding: =
8px;"><img style=3D"display:block; width:100%; height:100%; max-width:18px;=
 max-height:18px; object-fit: contain;" alt=3D"share on twitter" width=3D"1=
8" height=3D"18" border=3D"0" src=3D"https://media.beehiiv.com/cdn-cgi/imag=
e/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/static_ass=
ets/header/x.png"/></td></tr></table></a></td><td width=3D"8" style=3D"widt=
h:8px;">&nbsp;</td><td align=3D"center" valign=3D"middle"><a href=3D"https:=
//link.mail.beehiiv.com/ss/c/u001.c7hxkLglEX1L7ZEwlUYX2pPs0OZvJ0f6qZVl-0Z7L=
r2og2jZP6mEjmRzxjthaz0d83GjYVlf5_GpsYrHWKQh5Z1pA3vleAEbcdoOXUT81PRYYeuJoz3B=
Zyx_brc0LKBcyKmwj1WeLb65D3cbefsEh6X2ZRn1mB_wn-cElNmC2P30J-XQtikeszDUkthGglf=
wFPWP4kZanLP3LnTVyqSYzXt1t9xTw-qjgaMzALzc2UEMOC3tparnBALRq5nXKTNlTV_i7zSRRe=
TLFTWlvXl1r4o7vwdyx1H4Je9B8DK5xJ9IgVRylhY001VcsJjezmVswnipDbcUQam_ifqI0HJeP=
ugQ74qGjV74_J7V5P9clqHw0hNYAhcNqBvt0rmDdsFzJt4TG38mh7Bb0qFAkRUN1NWkMUQkNkXr=
pHmTSzVQS9UzgGkrHMuaRHRHvifDs5wNIvD54pyHETAL1XFD1FkDJ575S480MC93VliEGQxtxwg=
_UOG85tjmNH6YL7HIF4PQ3cu4IaDMOjuZhAsFgrlkBpk_4Jhm5VmPrZ4RZUsL6FzkCu8WgmYs8L=
RXCy6DLyUn/4pt/mhEV8k0PTZe7lXMhGBA0Yw/h5/h001.VQ_zZjUf4DMxNbyOOgQ9cTloJkFoJ=
oYwj0xmE56v3U8" style=3D"text-decoration:none; display:block;"><table role=
=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"=
><tr><td align=3D"center" valign=3D"middle" style=3D"border: 1px solid #E5E=
7EB; border-radius: 100%; width: 18px; height: 18px; padding: 8px;"><img st=
yle=3D"display:block; width:100%; height:100%; max-width:18px; max-height:1=
8px; object-fit: contain;" alt=3D"share on threads" width=3D"18" height=3D"=
18" border=3D"0" src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Dscale=
-down,format=3Dauto,onerror=3Dredirect,quality=3D80/static_assets/header/th=
reads.png"/></td></tr></table></a></td><td width=3D"8" style=3D"width:8px;"=
>&nbsp;</td><td align=3D"center" valign=3D"middle"><a href=3D"https://link.=
mail.beehiiv.com/ss/c/u001.c7hxkLglEX1L7ZEwlUYX2jv-Y97KK7EazMlRGldqOtyJMk0K=
V5z2gG1MMtMNhms2nG7KEJsxElsraBkqm3MZZCwOfK6moYzVmnLY-Rw345IkKPavBuwDjdgDb0l=
iXvzGeBtG3S-4_AN0ovjJKFtEX2kcWL0ZAlvgv4ZGaPdvPHcBENT1UP4OLwu7uQhJ4xy9w8JBEU=
ixlmi-MHANCWK57FsE1wHBKZUOghR0AWc2rEX_gwNrQ2nv8L4ndOq4al1fss0imqFxEx9oW6SzB=
U4NkH5fiHeN_bz1gKrMg8EDY_Jk0Nl91Ly2zWehm_Tuoc1tbIRMjRdYFo0WfXpG46C3ZKaz1gPh=
_BNR9SL03UO34v6zrjgbhZ5GqCujNFtw6pK5ZuoaEdYyVJPIXyRT5ge4yC8ujIcFAVAdBqcxEMt=
5qPm1OnDQ8zwh2CbgydznrM_5_KFE--1QgyT1rn-uXKBTopOlypcEbZmzCN6_o3QW-L_d54FcmV=
MnHwQ-8J2ogds_/4pt/mhEV8k0PTZe7lXMhGBA0Yw/h6/h001.HMWj7jkvSVpYwTVOkduBwy70r=
H-q-RabpT1kN6SEjlk" style=3D"text-decoration:none; display:block;"><table r=
ole=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"cent=
er"><tr><td align=3D"center" valign=3D"middle" style=3D"border: 1px solid #=
E5E7EB; border-radius: 100%; width: 18px; height: 18px; padding: 8px;"><img=
 style=3D"display:block; width:100%; height:100%; max-width:18px; max-heigh=
t:18px; object-fit: contain;" alt=3D"share on linkedin" width=3D"18" height=
=3D"18" border=3D"0" src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3Ds=
cale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/static_assets/heade=
r/linkedin.png"/></td></tr></table></a></td></tr></table></td></tr></table>=
</td></tr></table></td></tr></table></td></tr><tr><td style=3D"line-height:=
0;"><div data-open-tracking=3D"true"> <img src=3D"https://link.mail.beehiiv=
.com/ss/o/u001.CYDil3MBocjsuhEya3jEhw/4pt/mhEV8k0PTZe7lXMhGBA0Yw/ho.gif" al=
t=3D"" width=3D"1" height=3D"1" border=3D"0" style=3D"height:1px !important=
;width:1px !important;border-width:0 !important;margin-top:0 !important;mar=
gin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;=
padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !impor=
tant;padding-left:0 !important;"/> </div></td></tr></table></div></td></tr>=
<tr id=3D"content-blocks"><td class=3D"email-card-body" align=3D"center" va=
lign=3D"top" style=3D"padding-bottom:15px;"><table role=3D"none" width=3D"1=
00%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr>=
<td><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cell=
padding=3D"0" style=3D""><tr><td height=3D"15.0px" style=3D"line-height:1px=
;font-size:1px;height:15.0px;"> &nbsp; </td></tr><tr><td><table role=3D"non=
e" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tr><td =
width=3D"15.0px" style=3D"line-height:1px;font-size:1px;width:15.0px;"> &nb=
sp; </td><td bgcolor=3D"transparent" style=3D"background-color:transparent;=
border-color:#222222;border-style:dashed;border-width:1px;padding:10.0px 10=
.0px 10.0px 10.0px;"><table role=3D"none" width=3D"100%" border=3D"0" cells=
pacing=3D"0" cellpadding=3D"0"><tr><td class=3D"dd" align=3D"left" style=3D=
"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-l=
ine-height-alt:150.0%;"><i>Tonight=E2=80=99s inspirational story reminded m=
e of myself. Like many entrepreneurs, I bounced around a lot before finding=
 my way - selling magazines over the phone, getting a graduate degree I nev=
er used, blah, blah blah. But it=E2=80=99s important to remember that all o=
f those experiences are just stepping stones.</i></p></td></tr></table></td=
><td width=3D"15.0px" style=3D"line-height:1px;font-size:1px;width:15.0px;"=
> &nbsp; </td></tr></table></td></tr><tr><td height=3D"15.0px" style=3D"lin=
e-height:1px;font-size:1px;height:15.0px;"> &nbsp; </td></tr></table></td><=
/tr><tr><td><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D""><tr><td bgcolor=3D"transparent" style=3D"b=
ackground-color:transparent;padding:0.0px 0.0px 0.0px 0.0px;"><table role=
=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><=
tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:lef=
t;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Back in=
 1948, David Ogilvy was an unemployed 38 year old college dropout, with a p=
ast that indicated he wasn=E2=80=99t ever quite sure how to move forward: <=
/p></td></tr><tr><td style=3D"padding-bottom:12px;padding-left:37px;padding=
-right:27px;padding-top:12px;" class=3D"ee"><div style=3D"margin-left:0px;"=
 class=3D"edm_outlooklist"><ul style=3D"font-weight:normal;list-style-type:=
disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px 0=
px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:=
150.0%;padding:0px;text-align:left;word-break:break-word;"> He had been a c=
hef in Paris </p></li><li class=3D"listItem ultext"><p style=3D"mso-line-he=
ight-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> A rese=
archer for Gallup, and even a </p></li><li class=3D"listItem ultext"><p sty=
le=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:bre=
ak-word;"> Door-to-door salesman </p></li></ul></div></td></tr><tr><td clas=
s=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-brea=
k:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> When we find him, =
he was living on a farm in Pennsylvania with a family to support and no cle=
ar path forward. He was a middle aged man with no experience in advertising=
 and a bank account that was rapidly emptying. </p></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Yet, of all things,=
 he decided to move to New York to start an ad agency. </p></td></tr><tr><t=
d class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wor=
d-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Why? He had =
had one win that he couldn=E2=80=99t forget. </p></td></tr><tr><td class=3D=
"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:Bold;=
padding:0px 15px;text-align:left;"><h2 style=3D"color:#2A2A2A;font-weight:B=
old;mso-line-height-alt:150.0%;">The $6,000 Launch</h2></td></tr><tr><td cl=
ass=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-br=
eak:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> David=E2=80=99s =
turning point did not come from a flash of genius; it came from a job he ha=
d held years earlier. He had once sold AGA cooking stoves door-to-door in S=
cotland. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding=
:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-heig=
ht-alt:150.0%;"> And he had been so successful at that that his employer as=
ked him to write a sales manual for the other salesmen. That manual, <i>=E2=
=80=9CThe Theory and Practice of Selling the AGA Cooker,=E2=80=9D</i> was l=
ater called the =E2=80=9Cfinest sales instruction manual ever written=E2=80=
=9D by Fortune magazine. </p></td></tr><tr><td class=3D"dd" align=3D"left" =
style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"> So he decided to take that manual he wrot=
e for those stove salesmen and apply the same principles to Madison Ave. </=
p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;t=
ext-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.=
0%;"> His first few months were a struggle. </p></td></tr><tr><td class=3D"=
dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:bre=
ak-word;"><p style=3D"mso-line-height-alt:150.0%;"> He had zero clients and=
 zero reputation. </p></td></tr><tr><td class=3D"dd" align=3D"left" valign=
=3D"top" style=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-alig=
n:left;"><h2 style=3D"color:#2A2A2A;font-weight:Bold;mso-line-height-alt:15=
0.0%;">Solve a Problem, Pass Go, Collect More Than $200</h2></td></tr><tr><=
td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo=
rd-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Most people=
 would have seen his lack of clients, and experience, as a reason to quit. =
But David saw something else. He saw an industry that was ripe for remaking=
. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15=
px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:=
150.0%;"> Ogilvy realized that big corporate clients were not just looking =
for pretty pictures. Their real problem was sales. They needed someone who =
understood the human heart and the mechanics of a purchase. </p></td></tr><=
tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:lef=
t;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> So, whi=
le other agencies made pretty ads, Ogilvy created ads based on deep researc=
h and lots of copy, concluding that an ad was really just a salesperson. </=
p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;t=
ext-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.=
0%;"> By solving the sales problem, he took the thing he had already been d=
oing in the Scottish rain and productized it for an eager audience. He foun=
d the antidote to the industry=E2=80=99s biggest pain point right in his ow=
n history. </p></td></tr><tr><td class=3D"dd" align=3D"left" valign=3D"top"=
 style=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-align:left;"=
><h2 style=3D"color:#2A2A2A;font-weight:Bold;mso-line-height-alt:150.0%;">T=
he King of Madison Avenue</h2></td></tr><tr><td class=3D"dd" align=3D"left"=
 style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"> In a remarkably short time, his firm, Ogi=
lvy and Mather, became one of the most powerful ad agencies in the world - =
take that Don Draper! Ogilvy went from an unemployed farmer to the man who =
defined the industry. </p></td></tr><tr><td class=3D"dd" align=3D"left" sty=
le=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"=
mso-line-height-alt:150.0%;"> How did he do it? Here is the thing: Rather t=
han trying to be like everyone else, David Ogilvy used his specific, unsexy=
 past to solve a very specific problem for his clients. </p></td></tr><tr><=
td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo=
rd-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Success lea=
ves clues. </p></td></tr></table></td></tr></table></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"></p></td></tr><tr><t=
d><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpa=
dding=3D"0" style=3D""><tr><td bgcolor=3D"transparent" style=3D"background-=
color:transparent;border-color:#030712;border-radius:2px;border-style:solid=
;border-width:2px;padding:0.0px 0.0px 0.0px 0.0px;"><table role=3D"none" wi=
dth=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tr><td class=
=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:Bo=
ld;padding:0px 15px;text-align:left;"><h2 style=3D"color:#2A2A2A;font-weigh=
t:Bold;mso-line-height-alt:150.0%;">The Takeaway</h2></td></tr><tr><td clas=
s=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-brea=
k:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"colo=
r:rgb(0, 0, 0);font-size:medium;font-weight:400;">Too often, we entrepreneu=
rs want to hide our =E2=80=9Cunprofessional=E2=80=9D past. David Ogilvy=E2=
=80=99s story is exactly why that is wrong. People will pay you to solve th=
eir problem, but they will pay you more if you are seen as the expert who u=
nderstands the human side of the breakthrough better than anyone else. </sp=
an></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 1=
5px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt=
:150.0%;"><span style=3D"color:rgb(0, 0, 0);font-size:medium;font-weight:40=
0;">Your past is not a distraction; it is your edge.</span></p></td></tr></=
table></td></tr></table></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"></p></td></tr><tr><td class=3D"dd" align=3D"left=
" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p styl=
e=3D"mso-line-height-alt:150.0%;"></p></td></tr><tr><td align=3D"center" va=
lign=3D"top" style=3D"font-size:0px;line-height:0px;padding:30px 0px 30px;"=
 class=3D"dd"><table class=3D"j" role=3D"none" width=3D"90%" border=3D"0" c=
ellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </td></=
tr></table></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0=
px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height=
-alt:150.0%;"></p></td></tr><tr><td id=3D"how-im-helping-other-readers-of-t=
hi" class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-=
weight:Bold;padding:0px 15px;text-align:left;"><h2 style=3D"color:#2A2A2A;f=
ont-weight:Bold;mso-line-height-alt:150.0%;">How I=E2=80=99m Helping Other =
Readers of This Newsletter and How I Can Help You</h2></td></tr><tr><td><ta=
ble role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" style=3D""><tr><td bgcolor=3D"transparent" style=3D"background-color=
:transparent;border-color:#1610e5;border-radius:2px;border-style:solid;bord=
er-width:2px;padding:0.0px 0.0px 0.0px 0.0px;"><table role=3D"none" width=
=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tr><td class=3D=
"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:br=
eak-word;"><p style=3D"mso-line-height-alt:150.0%;"> Last week, after my re=
cent SCORE webinar, Diana contacted me and we are now in the process of cre=
ating and launching the newsletter she has always wanted to do. Yves also c=
ontacted me and I am now ghostwriting his Linkedin and we are launching his=
 newsletter next week too. </p></td></tr><tr><td class=3D"dd" align=3D"left=
" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p styl=
e=3D"mso-line-height-alt:150.0%;"> If you are finally ready to <b>launch yo=
ur newsletter</b> or <b>make a splash on Linkedin</b>, let=E2=80=99s talk. =
I offer both =E2=80=9CDone-With-You=E2=80=9D and =E2=80=9CDone-For-You=E2=
=80=9D options to help you skip the learning curve, jump to the front of th=
e line, and immediately launch the sort of high-impact content that will ge=
t you noticed. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"p=
adding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-lin=
e-height-alt:150.0%;"><a class=3D"link" href=3D"https://link.mail.beehiiv.c=
om/ss/c/u001.pIWLnBq4x6bAUtCWwd9r2T3B2iFPBq5jkFblIj2qSJIrnpPdeekgWCXhjOvOH3=
5pF5ZXHB8iLcdQQNZ_Ov73Z0auZAKcNxY3oWZ1aRMfQfJzzx6S4I7_VPFaE4Ezv3rB1_D6P3prM=
EaaGslUxlQg_DTDMGfC47ssIEOlXzqNA2fqW6Ts4hlinBwgOyx996PFZXW1HYcCXjYrREnheB_1=
elgE0lN7nQ7Otb1mMCViUa8zpPBDpte1DPDu0D8g2pmb_DNQUJI2A_u-oabNisRWROfx8smGAtL=
8jF3Nju7vNjVVsXATCI03aZVUGnfQXSpuFo71m-TY1qRYE_GSD5udCg/4pt/mhEV8k0PTZe7lXM=
hGBA0Yw/h7/h001.4ysTppNuGDJgcvoLxFi4VzFHQuceNegkSJN8FH7lTMU" target=3D"_bla=
nk" rel=3D"noopener noreferrer nofollow"><span>Book a free call with me her=
e</span></a> and let=E2=80=99s get to work! </p></td></tr></table></td></tr=
></table></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px=
 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-a=
lt:150.0%;"></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padd=
ing:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-h=
eight-alt:150.0%;"></p></td></tr><tr><td align=3D"center" valign=3D"top" st=
yle=3D"font-size:0px;line-height:0px;padding:30px 0px 30px;" class=3D"dd"><=
table class=3D"j" role=3D"none" width=3D"90%" border=3D"0" cellspacing=3D"0=
" cellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></td=
></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-al=
ign:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><=
/p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;=
text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150=
.0%;"></p></td></tr><tr><td><table role=3D"none" width=3D"100%" border=3D"0=
" cellspacing=3D"0" cellpadding=3D"0" style=3D""><tr><td bgcolor=3D"transpa=
rent" style=3D"background-color:transparent;border-color:#1718ce;border-rad=
ius:2px;border-style:solid;border-width:2px;padding:0.0px 0.0px 0.0px 0.0px=
;"><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellp=
adding=3D"0"><tr><td class=3D"dd" align=3D"left" valign=3D"top" style=3D"co=
lor:#2A2A2A;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 style=
=3D"color:#2A2A2A;font-weight:Bold;mso-line-height-alt:150.0%;">Steal This =
Strategy</h2></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding=
:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-heig=
ht-alt:150.0%;"> =F0=9F=93=96=C2=A0<a class=3D"link" href=3D"https://link.m=
ail.beehiiv.com/ss/c/u001.c7hxkLglEX1L7ZEwlUYX2htDdfx3KKPHNp0sOXP-8e2Aw4scb=
wL187r1b1oszHOEyTrVfQSpNU0GaaO_EVQsAkp_85vs9L09e-kBuD4vb-NIqbn4WAdZDrAfkfek=
2PRvGfT9xfkBbooNgcwLaECa4MVxkPal3GO80TUnPYVkBHCfMQ2Ya-VCBEW3iEhowxcTAZUPOmh=
p5QPRpB3KujwmQjGgUc0TEV2R5axtVUsxfwiA9EWJnj8MP6pHnpw4tUeJ8outnBM7O9pcozUBXT=
dd6hMp6o1sq7304ONYikluqAJbeCVMGbN9V0f8pvqz_sFrM4oDblF3V53PdSM--ZFjHuwWDVxRp=
X8F1AtD0RNf6wv1zypVRbmz_tqSDeraPFb6_8xJF2CCzef91hI1vx60b0kPXNfS5u4hbGuuihYE=
-WkeL4XPqADDObrnYqcXZjfpqSE4J7jYZi1_vXIOXz3cR43yBff_Qb4lamgo_GttW32U9S___jb=
zTS0SiIPJ3io_Dsdw2d9FLlCj-d9LXQ5S_cfX3GraDnyhxFqOng4lTZWdHZ3sVmv0G7dqWWXYgv=
JyjpO7OnWvWcIIl734cT-JZwDm0pYg_6NHEwe0FvGfWK3W7su7faJ6ONiT5nd6XOhk9m4CV_5p6=
eOQX2QjPw2TQKZ5qLc4ewYv4grwTPTRhF9Qlj0iVF98moapQQrW9S-LrBMzb2UGHS-hvN2hM71w=
-REoswlZIwgzdhNN-TPz5J0YFqVtU5c1b9yj_seABT2GUnoVzmkghfAJPWFh1SGY6QVgMSRWH40=
AzsUA7YSGfDYkLJJUu_DY52RRi3y-oMDR0dPhp4lREpjbozyyWQPlAKi6IB19IqCAe6FGqEXc0m=
HKDuIFLUkau5oHtqaIwjXPhDEq9l3OL2uopHn9pAJr-BGSnw40Ny4Ce4T1z8DihDzh9m1oHSxzt=
BOcGg1RPDGD/4pt/mhEV8k0PTZe7lXMhGBA0Yw/h8/h001.hJkAQVcvqDjlI7adrStEakFiwax1=
84JYiIjhg4KGc4k" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><sp=
an>Ogilvy on Advertising</span></a>: The definitive book that proves unsexy=
 research and facts are a million dollar asset. </p></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> =F0=9F=94=A5=C2=A0<=
a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.pIWLnBq4x6=
bAUtCWwd9r2RLu84YdvzxeXXncwFQ9a9lBLh4Q9xPsdVuMkiaGFpovunuR5jK74jYP-Nqi6JLIj=
TnR9Vi1XVbfapMR8u2CT41ld3Rts6GMu6D1GpMITijo2wu08bAbmlDkkk0tR_elnQDBphYoZ3hv=
cgabzOhI2rWJLlnS38LF23WjstExHgx2Iup4P0tk8WXhxNrkUH5FU_pC1bTrgTTvcfA5ZKHVvDg=
dZUNSGAiQPGU1xpJyW8IHQ_XACn2qDPPJKEkRhzReFI-hmqxQxI0TWSJY5xG1qcgoAAqF5YAMLV=
QkitbnsR0BBnBsQCjtgKS1ytC1LUco4KT2sNqGpxR6X7iUeoMo6Mu0hZAdhC1U3pxVehHYP7N0R=
6Oqm1ql8SKw1ufoy6FvgVIPhrXxRIlhqrO4EKexBsY/4pt/mhEV8k0PTZe7lXMhGBA0Yw/h9/h0=
01.y5KksSRzgjbHFyzbDgK4FJPMCVWBeO-GfSyvqX5s3Uc" target=3D"_blank" rel=3D"no=
opener noreferrer nofollow"><span>The AGA Stove Sales Manual</span></a>: A =
masterclass in how to speak to a specific audience about their real needs. =
</p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px=
;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:15=
0.0%;"> =F0=9F=9B=A0=EF=B8=8F <a class=3D"link" href=3D"https://link.mail.b=
eehiiv.com/ss/c/u001.c7hxkLglEX1L7ZEwlUYX2lnAKCDseGZkBvKXUHDyKP571MvJZrTXEs=
-SMnVCMs4nGJ6Gr4uQ7kiNsg9tKZMCQTpf208iMeKa3B30pgrDQjetkRSjSEsvqJr43de_j4Vw-=
qUPA6dOv8T8nmGf8yGr8Y8Gt9ejyp4DK5vk_uKzCJmXS2M89k3v_uOgUrG6grnx3vajOyJp6oGo=
jama68ltm2GCE8sGzKjQymJAVYNvJy1GyhJ8lsBL35UQB0oGPPMRSESfXSvsetYaOZ3mPlJXDPN=
p8vKO2Qv1pcG7UFPuRhJXL0R5xUWe8A7rok_J1N0BZqsHO0Oqo9YoR28mwPf56T6siICGUEhGaY=
Ce7FeF5pcCfar2MK1Qvv4_vuylmdpO/4pt/mhEV8k0PTZe7lXMhGBA0Yw/h10/h001.-zQdaRRl=
EjysmZ6eUlXoKJkGARyemK5kmFoBJ7plOic" target=3D"_blank" rel=3D"noopener nore=
ferrer nofollow"><span>Free! =E2=80=98Start Your Own Profitable Newsletter=
=E2=80=99 Webinar</span></a>: Here is the free replay of the popular webina=
r I presented for SCORE on how to launch your own, attenton-grabbing, newsl=
etter. </p></td></tr></table></td></tr></table></td></tr><tr><td class=3D"d=
d" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:brea=
k-word;"><p style=3D"mso-line-height-alt:150.0%;"></p></td></tr><tr><td cla=
ss=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-bre=
ak:break-word;"><p style=3D"mso-line-height-alt:150.0%;"></p></td></tr><tr>=
<td align=3D"center" valign=3D"top" style=3D"font-size:0px;line-height:0px;=
padding:30px 0px 30px;" class=3D"dd"><table class=3D"j" role=3D"none" width=
=3D"90%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center">=
<tr><td> &nbsp; </td></tr></table></td></tr><tr><td class=3D"dd" align=3D"l=
eft" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p s=
tyle=3D"mso-line-height-alt:150.0%;"></p></td></tr><tr><td class=3D"dd" ali=
gn=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word=
;"><p style=3D"mso-line-height-alt:150.0%;"></p></td></tr><tr><td><table ro=
le=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"=
 style=3D""><tr><td height=3D"10.0px" style=3D"line-height:1px;font-size:1p=
x;height:10.0px;"> &nbsp; </td></tr><tr><td><table role=3D"none" width=3D"1=
00%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tr><td width=3D"10.0=
px" style=3D"line-height:1px;font-size:1px;width:10.0px;"> &nbsp; </td><td =
bgcolor=3D"#efefef" style=3D"background-color:#efefef;border-color:#030712;=
border-radius:5px;border-style:solid;border-width:2px;padding:10.0px 10.0px=
 10.0px 10.0px;"><table role=3D"none" width=3D"100%" border=3D"0" cellspaci=
ng=3D"0" cellpadding=3D"0"><tr><td class=3D"dd" align=3D"left" valign=3D"to=
p" style=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-align:left=
;"><h3 style=3D"color:#2A2A2A;font-weight:Bold;mso-line-height-alt:125.0%;"=
><span style=3D"color:#030712;">About Steve </span></h3></td></tr><tr><td c=
lass=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-b=
reak:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span style=3D"c=
olor:rgb(45, 45, 45);font-family:Helvetica, Arial, sans-serif;font-size:16p=
x;">Steve Strauss is the best-selling author of </span><span style=3D"color=
:inherit;"><span style=3D"text-decoration:underline;"><i><a class=3D"link" =
href=3D"https://link.mail.beehiiv.com/ss/c/u001.c7hxkLglEX1L7ZEwlUYX2gRarpl=
BCrDBT0BZdCHdZJ3Iedv9HhZ2KXLyBcTxye25SXf2ecCm-_6YLPUrn5DLGKJqJ6vW4qUx-em7k0=
-UxX_waMK2rVPvQW2Sch2gGTHndFyAqZiVOcqok3Sf2UxmS3AS2NJ7k2n9AzAs6CfAwKnb4FFGz=
EdRbZ5TJ0yF7AW9DtW9ZynDbLKlMRqHMTZBneuM3Oryz-W4NkQ8G6i2ik6PhQxStX28yGjYC24l=
qUEIwEyd48TfExK8uZcBjeyeXxzfAskQNmoVP-y5Vw3V1KsJAi51nTRm1A1xYjl3TYjDUm0PUKD=
a3vjIFIHvEKZ1XKJseyBy9gGJ6CwVHV7eGi4A9fwZL5rFq-TKqSNz_P_Ioy-UYNXfDyDeWlKJQH=
pOCw/4pt/mhEV8k0PTZe7lXMhGBA0Yw/h11/h001.a2PDFSX8rRqHt7XtjrQTp9f88zZnYWiNem=
2aAHMe9OE" target=3D"_blank" rel=3D"noopener noreferrer nofollow" style=3D"=
text-decoration-color: rgb(0, 137, 210);"><span style=3D"color: rgb(0, 137,=
 210);">The Small Business Bible</span></a></i></span></span><span style=3D=
"color:rgb(45, 45, 45);font-family:Helvetica, Arial, sans-serif;font-size:1=
6px;"> (and 17 other books), Inc.=E2=80=99s </span><span style=3D"color:inh=
erit;"><span style=3D"text-decoration:underline;"><a class=3D"link" href=3D=
"https://link.mail.beehiiv.com/ss/c/u001.c7hxkLglEX1L7ZEwlUYX2h42pZVDaH9M01=
ZLhHV0puCyxh-m2ukN9Lk17UEOtEcbBU8-7qZ6Cv8nBRXP-psjPAm_eCJJN5vUq5AR8wuwKo6TL=
JSuTM5Bh2eJIIBZsnDplLhK-7BK3vyRsv4JOXY4UvVwmIQtpUr3bQtNd0f1FwbVs9098WVTnV0l=
T7-mBvPCtBDB_St2AU7El1o_NmW--gqqQGxv2VedgrlKBE7Ot51hEpRay9Oq31eOObiuB7Q74Bh=
ZHrIi3PHT2RXmMFSaDfASsXtRXPw3Vy-ZVgsyC0Dx-QlsHAblTyI2ras0GWBi/4pt/mhEV8k0PT=
Ze7lXMhGBA0Yw/h12/h001.e_w8DhbH-2--HFYCP4mxAd0YN2CbNbkNqXobdJd3c3k" target=
=3D"_blank" rel=3D"noopener noreferrer nofollow" style=3D"text-decoration-c=
olor: rgb(0, 137, 210);"><span style=3D"color: rgb(0, 137, 210);">small bus=
iness columnist</span></a></span></span><span style=3D"color:rgb(45, 45, 45=
);font-family:Helvetica, Arial, sans-serif;font-size:16px;">, a lawyer (non=
-practicing), and an entrepreneur. He sold his last venture, </span><span s=
tyle=3D"color:inherit;"><span style=3D"text-decoration:underline;"><a class=
=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.tBozvt48i20f3RJB1=
0Iwp40lye1ECiU83qCu4N48n5olSqyd4t9i7DJNNBgugeK3Jsa6UsMbQf8AlbCjWKKSWHFhZB6J=
WWPY-76pROcenJZ6FSdJXlFziebQLJFLPyQr5v_4TKuRhZKUGKPmwTMre5Bc6BYXGCglbw38QJm=
U8ZzikQvH-9kk5OcUK4-zYjPBQsdF_eSh7npAzxeDViwkDyzlfE6Ug1bR_Yq7qBeXMoNHXT9bsU=
EHD1Va6bLJxVCqKnqmgKQBvaW-beYTdwJe7nBAn5Hy4zC_M0NzVZWLqIamoiUPhgTzcvtCgWYY6=
4Cd/4pt/mhEV8k0PTZe7lXMhGBA0Yw/h13/h001.3JE9M3mDvs-F20tcQtdKaKAsqdKX6VlmrpI=
L6dGzFOM" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>TheS=
elfEmployed.com</span></a></span></span><span style=3D"color:rgb(45, 45, 45=
);font-family:Helvetica, Arial, sans-serif;font-size:16px;"> to Mark Cuban =
& Zen Business. Need a ghostwriter or a newsletter for your business? </spa=
n><span style=3D"background-color:#f5eb09;"><span style=3D"color:rgb(45, 45=
, 45);font-family:Helvetica, Arial, sans-serif;font-size:16px;"><span style=
=3D"text-decoration:underline;"><a class=3D"link" href=3D"https://link.mail=
.beehiiv.com/ss/c/u001.oziVYw2FXFRk-uSJCXuo1DIacABIrY6Kj-7XpKsf1ugn-tOGbYkS=
FL_b5q2B2yIlqGj9xLGZr9qBW129pNI9RUWLN4FVmltOhYput978HDnIHUxoB0EUZoB7N8vmaLd=
H9LBPwFcSWLMNnpbLPGkUkOyuA95pMqYaPvTxOC3Irvu5OlSCakWUlZw16etHWMDHKJyDot4f5V=
Kem_y9au1aX1FCbVUK5Qm-mzct6beXoFSOqjV5UsGhUArCvwXU9GO0vz4HiuX-o_TCOyuBLoldS=
uVIaWlz6MYExXlMu9qFmpdTauGDCSFuFp2qEkaLpug6/4pt/mhEV8k0PTZe7lXMhGBA0Yw/h14/=
h001.kj6CERHjMchSmnaHW9o-ZpaGwuOO5SjJEgUg3_TvQGk" target=3D"_blank" rel=3D"=
noopener noreferrer nofollow"><span>Contact Steve!</span></a></span></span>=
</span></p></td></tr></table></td><td width=3D"10.0px" style=3D"line-height=
:1px;font-size:1px;width:10.0px;"> &nbsp; </td></tr></table></td></tr><tr><=
td height=3D"10.0px" style=3D"line-height:1px;font-size:1px;height:10.0px;"=
> &nbsp; </td></tr></table></td></tr><tr><td class=3D"dd" align=3D"left" st=
yle=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D=
"mso-line-height-alt:150.0%;"></p></td></tr><tr><td class=3D"dd" align=3D"l=
eft" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p s=
tyle=3D"mso-line-height-alt:150.0%;"></p></td></tr><tr><td align=3D"center"=
 valign=3D"top" style=3D"font-size:0px;line-height:0px;padding:30px 0px 30p=
x;" class=3D"dd"><table class=3D"j" role=3D"none" width=3D"90%" border=3D"0=
" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </td=
></tr></table></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"paddin=
g:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-hei=
ght-alt:150.0%;"></p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D=
"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-l=
ine-height-alt:150.0%;"></p></td></tr><tr><td align=3D"center" valign=3D"to=
p" style=3D"padding:12px 19px 12px 19px;" class=3D"dd"><table role=3D"none"=
 width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"c=
enter" class=3D"d" style=3D"background-color:#f9fafb;border-color:#00b332;b=
order-radius:10px 10px 10px 10px;border-style:solid;border-width:1px 1px 1p=
x 1px;"><tr><td align=3D"center" valign=3D"top" style=3D"padding:19px 19px =
19px 19px;" class=3D"dd"><table role=3D"none" width=3D"100%" border=3D"0" c=
ellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=3D"left" =
valign=3D"top" class=3D"i"><p style=3D"color:#222222;font-weight:normal;mar=
gin:0px;text-align:left;"><b>=E2=80=9CBe bold! For boldness has genius, mag=
ic, and power in it.=E2=80=9D </b></p></td></tr><tr><td height=3D"12" style=
=3D"line-height:1px;font-size:1px;height:12;">&nbsp;</td></tr><tr><td align=
=3D"left" valign=3D"top" class=3D"h" style=3D"color:#595959;font-family:'He=
lvetica',Arial,sans-serif;font-size:14px;font-weight:normal;padding-bottom:=
0px;padding-top:0px;"><b>- Goethe</b></td></tr></table></td></tr></table></=
td></tr></table></td></tr></table></td></tr><tr><td align=3D"center" valign=
=3D"top"><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0"=
 cellpadding=3D"0" align=3D"center"><tr><td><tr><td class=3D"b" align=3D"ce=
nter" valign=3D"top" bgcolor=3D"#ffffff" style=3D"padding:0px 0px 0px 0px;b=
order-style:solid;border-width: 0px 0px 0px 0px;border-color: #FFFFFF;borde=
r-bottom-left-radius:10px;border-bottom-right-radius:10px;"><table role=3D"=
none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=
=3D"center"><tr><td align=3D"center" valign=3D"top" bgcolor=3D"#0089d2" sty=
le=3D"padding:12px"><table role=3D"none" width=3D"100%" border=3D"0" cellsp=
acing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td><span style=3D"paddi=
ng-left:1px;"></span></td><td align=3D"center" valign=3D"middle" width=3D"7=
5" style=3D"width:75px;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001=
.c7hxkLglEX1L7ZEwlUYX2vQWXNoWzdl1Dw-HZosaM6S3ILwgfykH4pUw-Rfr79e8rFhzfdoqfC=
xWOu-FirDZcJMu6rGnh3OdewQIM7LQXUJWhuamejLrAwTCXqPssmbZ4rd3G25ZKhJTyx0Xre5gk=
uiJuwOTnFvslg0mhpvHhH8kgQGtG5oHFBlT0GbWusclmB18DyVt56raMpIUjdYlgANp7Sp3ckVb=
raXQnClVHIvuKzewgJivTaoVgU4otHI_mZXTqmUNlz-t1fLoRT_nUMbMTDG1Kfk2T6qGeWMSUGl=
DD55XBAhWOszfpiEPhX6Zq4aa9_8KmWkWkEkKMf7qFA/4pt/mhEV8k0PTZe7lXMhGBA0Yw/h15/=
h001.KGl_a_5Dq0OdN48N3f2jNkFojqOka60PCtr28swLxK0" style=3D"text-decoration:=
none;"><img width=3D"22" height=3D"22" alt=3D"fb" border=3D"0" style=3D"dis=
play:block;max-width:22px;color:light" src=3D"https://media.beehiiv.com/cdn=
-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/s=
tatic_assets/facebook_light.png"/></a></td><td align=3D"center" valign=3D"m=
iddle" width=3D"75" style=3D"width:75px;"><a href=3D"https://link.mail.beeh=
iiv.com/ss/c/u001.ao01gODLjrMMU-zUZqyWwNjCzevOs2qFuYAA1wuhXRhKRN4UvgThig2fH=
mjO7MUuarxpmPaJLqpAVOe5MeaQqTVEzuSwDomO-Sljz03wu-_YqGTM6MS2VgS1sGMxYPpQTlls=
p8NneU4pW3ph6a9_vSxhvoDuOfnboSbHQlHUBj9kCgcNlFU6UzhMH-vboms3Jw2C2bNsSMtqoH5=
7twj-VkVB1dtv5SJvbnT7CSzDrtUQ2VKF7NHnjD8Vav58P5uaJvwlIzGqZZaVrW_34NdVjhyNCT=
6gizK0tUg3smhRD0iWaHlRgHa9qdg6UrG_lzKc/4pt/mhEV8k0PTZe7lXMhGBA0Yw/h16/h001.=
fBEFq0Db7bXTHbegLj7w79AvYBg-HSolEGeSxbx8URA" style=3D"text-decoration:none;=
"><img width=3D"22" height=3D"22" alt=3D"tw" border=3D"0" style=3D"display:=
block;max-width:22px;color:light" src=3D"https://media.beehiiv.com/cdn-cgi/=
image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/static=
_assets/x_light.png"/></a></td><td align=3D"center" valign=3D"middle" width=
=3D"75" style=3D"width:75px;"><a href=3D"https://link.mail.beehiiv.com/ss/c=
/u001.DhFJITpXxuogLJQrU5hlatM0ipwgpYWeQDSN6ophDwXg4XDwlGyU1vCiJ-kTYRvK-GuYD=
RX9OcQgtS5iPb3KnFapnaTmiHGqDeTdClppssu158pi_EKy_y55gCOwH21XG5bOoloZRhw_B2Zr=
8-MVxYdEIkgUqKVdWqwhdoAFzoLznhFMlK1389kEGIEgHzG0AY__N2grlGdKQvZRulmafNxMlSz=
MjGQexVRvYu6vDJIg0rpkiorF7GzCSYI-429rctHhUBr9i3mBgFVaHMA54FyImQMDAgsgxwnu7_=
Ok4GDnJ394qHsJ5TqkcPzcwbbS/4pt/mhEV8k0PTZe7lXMhGBA0Yw/h17/h001.Q_LR_aGX1TED=
cBnB-Dyrj30bHjMArjerL4AHf38Hyk8" style=3D"text-decoration:none;"><img width=
=3D"22" height=3D"22" alt=3D"tk" border=3D"0" style=3D"display:block;max-wi=
dth:22px;color:light" src=3D"https://media.beehiiv.com/cdn-cgi/image/fit=3D=
scale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/static_assets/tikt=
ok_light.png"/></a></td><td align=3D"center" valign=3D"middle" width=3D"75"=
 style=3D"width:75px;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.c=
7hxkLglEX1L7ZEwlUYX2jv-Y97KK7EazMlRGldqOtw4bVP8JLq0fV069iwP2Bqo0gAnwhKd5MKg=
NfMb6yfmRmRo8SxGgBAscLtwHU0k-bipvoDXeLnj9qMSwiU72SBtnja_IFLL8F17JdVNXHIl-bo=
z6BK7Ng2LFDLwkfE6We7ghR5b_709p1zRdB9zxLahjYbA3tSm66cyOkikzQQleKPss9XNVZmuqy=
lIqmG56Iku7FBSznx8PpWwdQQnwkBm44vNmn8sDqC29kMfv0q3CcvYWCyBOJsqYF70u0HudBd1H=
XEt5YoxSB3xHnwD30WFeKqobBta53FVYhiUm3U6RQ/4pt/mhEV8k0PTZe7lXMhGBA0Yw/h18/h0=
01.LiLp1piDj5C0QPGEdzEicrL9FbfpwDBoyNZngMKjHvo" style=3D"text-decoration:no=
ne;"><img width=3D"22" height=3D"22" alt=3D"in" border=3D"0" style=3D"displ=
ay:block;max-width:22px;color:light" src=3D"https://media.beehiiv.com/cdn-c=
gi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/sta=
tic_assets/linkedin_light.png"/></a></td><td><span style=3D"padding-left:1p=
x;"></span></td></tr></table></td></tr><tr><td height=3D"10" style=3D"line-=
height:1px;font-size:1px;height:10px;"> &nbsp; </td></tr><tr><td class=3D"w=
" align=3D"center" valign=3D"top" style=3D"padding:15px 15px 15px 15px;"><t=
able role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpaddin=
g=3D"0" align=3D"center"><tr><td align=3D"center" valign=3D"top"><p style=
=3D"font-family:'Verdana',Geneva,sans-serif;color:#030712!important;"> Upda=
te your email preferences or unsubscribe <a class=3D"link" href=3D"https://=
link.mail.beehiiv.com/ss/c/u001.SCudmY8ua17pTT3asw4_0Bzn206RNx_GI6y4jWaO4U9=
UwVJmq0BIFmQX3sv-aJ_KBWL5IWSBrLevG5tiTKnPdpXzJ0Wv4dgAZXQXjFxgKO60DbJtgQKpsa=
T2QZH9Ysg8oeYmxkCqagkhmTJnzI8q2ccyuzrJdurXjR-PHqhTnXs5x4IyPNy0tvkq_Xc-4H4Fz=
IOtrmZ_-UFNz4J4QCLYRcT9eBq6AXcOC942GeAjcsVTqUuuaLsqkhcXPnb7kfmcx6Uk_N82NO0q=
yyc5zKy2GNRJMZ9kSyerMReFqiv8O0iNNs3iwEz20n130ct0R3-Aed50gC9vGCTLHSgIG2GNcy0=
B1U8ZDL6wIXjEdIkn20tcbo_KJ6sNMGeDjFTkCd4Zqptgo8iwXDUVcfMUUIzZHxhTegbemaTkO4=
mbsi_4vEBKSalpY8yHzV-BZmkBZQG4x1nGn0lGKhBN3BrcDJxtsnapG9dIKnC9AZBQjnF5dH5bQ=
u9QuL4AgneMML7WHmh9AQ_RNd3BtEsBp9T3_GzZEGpJfttshWHbHZXrdizgCbCMPu1JIzGu-Syw=
2tq77UDfYRfPunvKZrOIXXZSz-m7kkrfGjMODRkaoTlx_jnu93EbVqwgKMu2QYK_IYl2e99jsIC=
QBSwheJQPoV7lSJZIb8sow6ud7d3DcmZR0yuBBeRmX9OqGzbdP4wsBT-qaicS9bRjegGdBsfwxw=
4RbdneWeRlUkAs7rnFgmL5aDgnmIr-3F2fsqeLBjxEATUrdHxdJIX_6_d01KffaiYEF-Rd67EOC=
Oj-gqhGfPqOblvXfFVW7czTBzm1-7re5I7cBt7fdKOpzRWgp-ws6ZAUjj73cff9bF8NdLbRQn8X=
7hbKaae6tvazIg6_yi1oyX1igAzdqryUIc1hy87TNHq3Lsve8D8v0Ou4pyYQabL9GIEGDncQN_R=
od_DtzDjfrPgjUNksk4rtDg1EqHVoxnyMZOutX5PKY8IRLpWLGczoNpmfqnmoiyBqRGzPwByoo_=
VQ0aPuvQhrs4y8QkF-zx5MbA3YCJyCmwN2uYaXohhm7dOn4pK5eVyjksMh4uZ7d282a8122OPaw=
aLwGOUkKhpSKVUOIg/4pt/mhEV8k0PTZe7lXMhGBA0Yw/h19/h001.Uu0JNd3o4tkawNM63IcL4=
-Qz767d488ejbU39Iy0aCs" style=3D"text-decoration:underline;text-decoration-=
color:#030712!important;color:#030712!important;"> here</a></p><p class=3D"=
copyright" style=3D"font-family:'Verdana',Geneva,sans-serif;color:#030712!i=
mportant;"> &copy; 2026 The Strauss Group, Inc. </p><p style=3D"font-family=
:'Verdana',Geneva,sans-serif;color:#030712!important;"> 821 NW Flanders, #3=
40 <br>Portland, Oregon 97209, United States </p></td></tr><tr style=3D"dis=
play: table-row !important;"><td align=3D"center" valign=3D"top" style=3D"p=
adding-top:20px;" style=3D"display:table-cell !important;"><table role=3D"n=
one" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center" styl=
e=3D"display:table !important;"><tr style=3D"display:table-row !important;"=
><td class=3D"u" align=3D"center" valign=3D"middle" height=3D"32" style=3D"=
height:32px;display:table-cell !important; max-height: 32px !important;marg=
in:0px !important; background-color: #ffffff !important;"><a style=3D"line-=
height:32px !important;text-decoration:none;display:block !important;" href=
=3D"https://link.mail.beehiiv.com/ss/c/u001.c7hxkLglEX1L7ZEwlUYX2lFgNw4OAhV=
BobIwDQaLhHebEqcar5Lnax1lfoLxWrd3MTHYTXI5gPW9QKD-jW41MSFABIUQDd_s9pxRpc3hgX=
oaZJrFX-EPqmqDS0_YNf3LzwvJTnYknEesRza3-XcWc2wCw1WJu5Qy1VoAIXAdT4TG87yntJJHG=
cECjolBAKV3TDteYIU8LhhxOmYUKJ7Jrl2HZKEChNcJG6bpXtKL_QcQfNG4h8RI03HW5r9PCQyF=
/4pt/mhEV8k0PTZe7lXMhGBA0Yw/h20/h001.MpAX2tx3BFOExTO-rwnFVSozA7cBnvrJTW8kkk=
JdsWI"><img src=3D"https://media.beehiiv.com/output-onlinepngtools.png" wid=
th=3D"16" alt=3D"beehiiv logo" style=3D"display:inline-block !important;max=
-width:16px !important; vertical-align:-3px !important;width: 16px !importa=
nt;" border=3D"0"/><span style=3D"padding-left:11px !important;display: inl=
ine-block !important;">Powered by beehiiv</span></a></td></tr></table></td>=
</tr><tr><td align=3D"left" valign=3D"top" height=3D"2" style=3D"height:2px=
;"><a href=3D'https://link.mail.beehiiv.com/ss/c/u001.sNWvoChvjlbu3s1pbYnvo=
vTysPmaa2mqvXwrUhuyojgyGzzIJoAUiJKIA-J8dmqpxpfuQnXctB0_t61zNIpHm_3ptfkAKeWB=
UiscB6yDx3A/4pt/mhEV8k0PTZe7lXMhGBA0Yw/h21/h001.1TLVnSoo5R868zM_X4bl0GVOyiv=
QAnqdCJuNewAZwTg' style=3D"color: #ffffff !important; cursor: default; font=
-size: 1px; text-decoration: none;"> Terms of Service </a></td></tr><tr><td=
 align=3D"left" valign=3D"top" height=3D"2" style=3D"height:2px;"><a href=
=3D'https://email.beehiivstatus.com/2b1428dc3067a5db88e6bffb4b6d7ab1987f04b=
f/hclick' clicktracking=3D"off" style=3D"color: #ffffff !important; cursor:=
 default; font-size: 1px; text-decoration: none;"></a></td></tr></table></t=
d></tr></table></td></tr></td></tr></table></td></tr></table></td></tr></ta=
ble></td></tr></table></div></body></html>
--4092bdb71114996123b231f78930b968766e289c3daa9798feb98ceacb84--
