Return-Path: Delivered-To: alvarochf@traceseis.com Received: from cs510.bluehost.com by cs510.bluehost.com with LMTP id oB9zHeGf4WlpKAcAWiBQxw (envelope-from ) for ; Thu, 16 Apr 2026 20:50:09 -0600 Return-path: Envelope-to: alvarochf@traceseis.com Delivery-date: Thu, 16 Apr 2026 20:50:09 -0600 Received: from o171.ptr9046.mail.beehiiv.com ([159.183.140.157]:27338) by cs510.bluehost.com with esmtps (TLS1.3) tls TLS_AES_128_GCM_SHA256 (Exim 4.98.2) (envelope-from ) id 1wDZHU-00000001y17-49ez for alvarochf@traceseis.com; Thu, 16 Apr 2026 20:50:09 -0600 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=planetsmallbusiness.com; h=content-type:date:from:mime-version:subject:reply-to:list-unsubscribe: list-unsubscribe-post:to:cc:content-type:date:from:subject:to; s=d05; t=1776394197; bh=zA4DbKFXCXVWE08uQVJykvbO/oVUdwhz5wjSQ/mBeRw=; b=fy09Lw126QpgN+4tpMLcK/nMQw/PMUlfnY+uT/SUtL0ciVVZaYgwQyuJlJgMUvJIsotp 9PittF1MNbzt0c/XfIKA2+EQ8j4ELCpglb+NQY0RO/23lwrJseuAfNDdCNwiEnNpdAF1Iq tRhVqft8+j6RnMJY6gYqJiTwh414l3eZ/ABBET2JSfGz7VwiaqyBlYCYwAZg+TVWjAWXu9 fhkeijf8x9mJ2t77moKSjE5gZRJnWnaI0BH/oCHmZwgn2Imzh/PeB0CEff5HNqbmjd6d4u NoLGI/aZqS+GyQsUnLGSi1K1O5iT2jxGPnFxIG3LHBpw7b0/yECIk7IzfKU8VmNA== Received: by recvd-6d84ff477d-c2rtd with SMTP id recvd-6d84ff477d-c2rtd-1-69E19FCF-6 2026-04-17 02:49:51.350664866 +0000 UTC m=+587172.348511866 Received: from NDQzOTkyMzY (unknown) by geopod-ismtpd-17 (SG) with HTTP id S7dsNObuQS-__y8eVVCK4w Fri, 17 Apr 2026 02:49:51.256 +0000 (UTC) Content-Type: multipart/alternative; boundary=58d1c2ed2ab7455c4a63639c87c4ed69f21b70a88ed0fe41cbb647d789e0 Date: Fri, 17 Apr 2026 02:49:57 +0000 (UTC) From: Steve Strauss Mime-Version: 1.0 Message-ID: Subject: No One Believed in Mrs. Fields . . . Except Mrs. Fields Reply-To: Notes to an entrepreneur Feedback-ID: =?us-ascii?Q?c5c68fa9-89d8-4b3f-8cde-b9166a4f2885=3Anewsletter=3Abe56f4a0-b5ab-?= =?us-ascii?Q?45f5-af7d-e9fb8c385c45=3A795fb0691ea91b9?= List-Unsubscribe: =?us-ascii?Q?=3Cmailto=3Abe56f4a0-b5ab-45f5-af7d-e9fb8c385c45+e1509d45-2796-417?= =?us-ascii?Q?7-a9d9-f8bde2c6df8b+c5c68fa9-89d8-4b3f-?= =?us-ascii?Q?8cde-b9166a4f2885=40unsub=2Ebeehiiv=2Ecom=3E=2C?= =?us-ascii?Q?_=3Chttps=3A=2F=2Fnews=2Eplanetsmallbusiness=2Ecom=2Funsubscribe=2FeyJ0eXAiOiJK?= =?us-ascii?Q?V1QiLCJhbGciOiJIUzI1NiJ9=2EeyJzdWJzY3JpYm?= =?us-ascii?Q?VyX2lkIjoiZTE1MDlkNDUtMjc5Ni00MTc3LWE5Z?= =?us-ascii?Q?DktZjhiZGUyYzZkZjhiIiwicG9zdF9pZCI6ImM1?= =?us-ascii?Q?YzY4ZmE5LTg5ZDgtNGIzZi04Y2RlLWI5MTY2YTR?= =?us-ascii?Q?mMjg4NSIsImxhc3RfcmVzb3VyY2VfZ3VpZCI6Il?= =?us-ascii?Q?Bvc3Q6YzVjNjhmYTktODlkOC00YjNmLThjZGUtY?= =?us-ascii?Q?jkxNjZhNGYyODg1In0=2EpoRwHMIT=5F4gNOP5AYHIa?= =?us-ascii?Q?5OJJTqvVd-GAWvO7Ko78PKU=3E?= List-Unsubscribe-Post: List-Unsubscribe=One-Click sId: be56f4a0-b5ab-45f5-af7d-e9fb8c385c45 x-beehiiv-ids: =?us-ascii?Q?{=22account=5Fname=22=3A=22https=3A=2F=2Fnews=2Eplanetsmallbusiness=2Ecom=2F=22=2C=22campa?= =?us-ascii?Q?ign=5Fid=22=3A=22c5c68fa9-89d8-4b3f-8cde-b9166a?= =?us-ascii?Q?4f2885=22=2C=22category=22=3A=22newsletter=22=2C=22email=5F?= =?us-ascii?Q?generated=5Fat=22=3A1776394191=2C=22user=5Fid=22=3A=22be5?= =?us-ascii?Q?6f4a0-b5ab-45f5-af7d-e9fb8c385c45=22}?= x-beehiiv-type: newsletter x-list-id: be56f4a0-b5ab-45f5-af7d-e9fb8c385c45 x-list-owner: x-newsletter: =?us-ascii?Q?https=3A=2F=2Fnews=2Eplanetsmallbusiness=2Ecom=2Fp=2Fno-one-believed-in-mrs-?= =?us-ascii?Q?fields-except-mrs-fields?= x-newsletter-id: https://news.planetsmallbusiness.com/ x-newsletter-signup: https://news.planetsmallbusiness.com/subscribe X-SG-EID: =?us-ascii?Q?u001=2EbW9l0BBhaJRjHcuIgIwpN1rNe4oHXQ=2FdW4L87v1NEdDTOZzkElUHJx6Un?= =?us-ascii?Q?dOmNahVF2CQf67nZVUGzNbuvN=2Fh4Y5EALtlAbw6?= =?us-ascii?Q?KgL11=2FYZ79GxekLOVSG7OccCg03xmo6RqnPaH3e?= =?us-ascii?Q?l6389+ObdhXXHa7=2Fm4u8f4C3ZRL+0a9KKRDm1y=2F?= =?us-ascii?Q?eLB=2FLvPRa4BvmynZrPzyZYLR8dPHAXnJKzJkqpl?= =?us-ascii?Q?yXe=2FdPDXocRvTnTsJPuyMbJ2gsB5wvrNhxJPb6v?= =?us-ascii?Q?c2b6tAh7vSD6O5WVq8L6r2xlLQ=3D=3D?= X-SG-ID: =?us-ascii?Q?u001=2ESdBcvi+Evd=2FbQef8eZF3BpTL9BgbK5wfSJMJGMsmprD1ZcmFObA4po1bG?= =?us-ascii?Q?aUE6gycDuoUB7q13D+=2FrHlPETjfj1Mp6L+863HI?= =?us-ascii?Q?Gl=2F3son9pNs=2FAm7TFtay4v6cZ2EeKxjVys3viK=2F?= =?us-ascii?Q?ql5SF5AphEw4FkHDIz7FbHwzAMN2RbCWrlHwAPQ?= =?us-ascii?Q?0ExSKzbJNyCVQZRNgfHNcA8XD2GmPwJBEw=2FlILX?= =?us-ascii?Q?2I7Y=2Ft4v6BlyjkCnZ4FZzrjplah+jD0WLZsIGSn?= =?us-ascii?Q?FImr90+Xavn=2FMp7cZeWHefRoi8PmqbqFkGWYIG7?= =?us-ascii?Q?vxhqju8caSU4JsDZxfZEfSD4I9JSNBqIvAXQZqu?= =?us-ascii?Q?XI09zq4xlE9qbE=2FKWby8srw28vcbqA4wx+Mw+ZG?= =?us-ascii?Q?BVl4cWpnDShT01W6yjAnNvE29BO9rTxqtg7oSvd?= =?us-ascii?Q?uQC2zxYq0XX7mqGIVDVvtqUSbBjaDv=2FwLsweBic?= =?us-ascii?Q?zMTRlc9xXaqPTa0ngn+LnCBR8URWttrklPthsrf?= =?us-ascii?Q?Xco+4=3D?= To: "alvarochf@traceseis.com" X-Entity-ID: u001.Gv86RTPl24Ephzd1t/ydVQ== X-Spam-Status: No, score=0.3 X-Spam-Score: 3 X-Spam-Bar: / X-Spam-Flag: NO --58d1c2ed2ab7455c4a63639c87c4ed69f21b70a88ed0fe41cbb647d789e0 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Mime-Version: 1.0 ---------- Sometimes the problem is your unwillingness to pivot (he said to himself! = =F0=9F=A4=AF) -------------------- Back in 1977, Debbi Fields was a 20 year old housewife in Palo Alto with a = dream but who was told no by those who mattered: * Her mother told her she had no business talent, and that her baking skill= was just a hobby * The bank turned her down * Her husband, Randy, a successful economist, co-signed her $50,000 loan bu= t remained a total skeptic. He thought her =E2=80=9CChocolate Chippery=E2= =80=9D cookie store would be out of business by dinner. In fact, Randy made a bet with her on opening day: He bet she wouldn=E2=80= =99t make $50 in sales by the end of her first day. ## The Wall Undeterred, Debbi went for it, opening the doors at 6:00 AM at a Palo Alto = outdoor shopping center food court. She had used the highest quality ingred= ients - real butter, heavy chocolate, pure vanilla.=20 She knew her chocolate chip cookies rocked. Yet that first day, she waited. And waited. And waited. By noon, her sales were exactly . . . $0.00. The mall was busy, sure, but the market was winning. People don=E2=80=99t w= alk into a dedicated cookie store in the middle of a Tuesday (at least not = then they didn=E2=80=99t!) They stayed on their path. They stuck to their r= outine. Most people would have seen that $0.00 as a sign of failure. They might hav= e sat behind the counter, looked at their spreadsheets, lamented their fate= , cursed the Gods, and prayed for something to change.=20 But here=E2=80=99s the deal with entrepreneurship: Sometimes the thing that= has to change is not something outside of you, it is you, or your plan, or= your intransigence.=20 Debbi Fields realized that the issue was not her delicious cookies, or prob= ably even her idea, it was the door she kept staring at. ## The Experiment Debbi didn=E2=80=99t wait for a miracle. She pivoted. Piling a tray high with warm, gooey chocolatey samples she walked out of th= e store, stood on the sidewalk and started talking to people, offering free= samples of her yummy cookies. Who would say no to that?=20 No one, that=E2=80=99s who. Once they tasted the quality, her =E2=80=98market problem=E2=80=99 immediat= ely vanished. People did not just take the sample; they followed her back = into the store. By the end of the day, she didn=E2=80=99t just hit $50. She= hit $75.=20 She won the bet, and she found the blueprint for an empire. ## The Aftermath Mrs. Debbi Fields quickly grew that sidewalk experiment into a global power= house with over 600 stores. But things change.=20 She grew too fast and took on too much debt. By the early 90s, the company = faced a massive financial hurdle due to that rapid over-expansion. And so, = in 1993, Debbi Fields made the ultimate pivot: she sold the company to an i= nvestment firm to ensure the brand survived.=20 Her price? $100 million. While she is no longer the owner, Debbi remains the =E2=80=9Cconsultant and= quality guardian=E2=80=9D of the brand. Today, Mrs. Fields Cookies is owne= d by Famous Brands International and still does hundreds of millions in sal= es through some 200+ retail locations and a massive online gifting business= . Why? Because Debbi Fields took a risk =E2=80=A6 on herself. ----------##=20 ---------- ## How I Can Help You Last week, after my recent SCORE webinar, Diana contacted me and we are now= in the process of creating and launching the newsletter she has always wan= ted to do. Yves also contacted me and I am now ghostwriting his Linkedin an= d we are launching his newsletter next week too. If you are finally ready to **launch your newsletter** or **make a splash o= n Linkedin**, let=E2=80=99s talk. I offer both =E2=80=9CDone-With-You=E2=80= =9D and =E2=80=9CDone-For-You=E2=80=9D options to help you skip the learnin= g curve, jump to the front of the line, and immediately launch the sort of = high-impact content that will get you noticed.=20 [Book a free call with me here](https://calendly.com/stevestrauss/30min) an= d let=E2=80=99s get to work! ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 ---------- ## The Takeaway Debbi=E2=80=99s breakthrough was not her recipe. It was her willingness to = experiment and pivot when the plan failed. In a world full of digital noise= , we often sit behind our screens waiting for the market to find us. Debbi = Fields reminds us that the breakthrough can happen when we are willing to c= hange our thinking.=20 ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 ---------- ## Steal This Strategy =F0=9F=8C=90 **The Origin Story:** [How Debbi Fields built a $450 Million B= rand from a Sidewalk](https://www.youtube.com/watch?v=3Dw7vje8namCc) =F0=9F=93=88 **The Current Brand:** [Mrs. Fields Cookies Today](https://www= .mrsfields.com/) =F0=9F=9B=A0=EF=B8=8F **Mrs. Fields on Instagram:** [Yum!](https://www.inst= agram.com/mrsfieldscookies/) =F0=9F=8C=90 [Free! =E2=80=98Start Your Own Profitable Newsletter=E2=80=99 = Webinar](https://www.score.org/event/launch-a-profitable-newsletter-your-sm= all-business): A free replay of my popular SCORE webinar on how to launch y= our own attention-grabbing newsletter.=20 ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 ---------- ### About Steve=20 Steve Strauss is the best-selling author of __[The Small Business Bible](ht= tps://www.amazon.com/The-Small-Business-Bible-Everything/dp/1118135946/ref= =3Dntt_at_ep_dpt_1?utm_source=3Dnews.planetsmallbusiness.com&utm_medium=3Dn= ewsletter&utm_campaign=3Dbutterball-s-turkey-talk-line-the-hotline-that-sav= ed-thanksgiving&_bhlid=3D3858bc9a4c0ec12e508ddbbc0df9091aba0c31f0)__ (and 1= 7 other books), Inc.=E2=80=99s _[small business columnist](https://www.inc.= com/author/steve-strauss?utm_source=3Dnews.planetsmallbusiness.com&utm_medi= um=3Dnewsletter&utm_campaign=3Dbutterball-s-turkey-talk-line-the-hotline-th= at-saved-thanksgiving&_bhlid=3Dd32fdb0ff6e2daa2aa9027df4d9f8b20b6305b2c)_, = a lawyer (non-practicing), and an entrepreneur. He sold his last venture, _= [TheSelfEmployed.com](https://TheSelfEmployed.com)_ to Mark Cuban & Zen Bus= iness. Need a ghostwriter or a newsletter for your business? =3D= =3D_[Contact Steve!](http://sstrauss@mrallbiz.com)_=3D=3D ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 =E2=80=9C**=E2=80=9CBe bold! For boldness has genius, magic, and power in i= t.=E2=80=9D **=E2=80=9C =E2=80=94 **- Goethe** =E2=80=94=E2=80=94=E2=80=94 You are reading a plain text version of this post. For the best experience,= copy and paste this link in your browser to view the post online: https://news.planetsmallbusiness.com/p/no-one-believed-in-mrs-fields-except= -mrs-fields --58d1c2ed2ab7455c4a63639c87c4ed69f21b70a88ed0fe41cbb647d789e0 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=utf-8 Mime-Version: 1.0 No One Believed in Mrs. Fields . . . Except Mrs. Fields<= body class=3D"a" style=3D"margin:0px auto;padding:0px;word-wrap:normal;word= -spacing:normal;background-color:#FFFFFF;">
Even = her husband bet against her - literally!  ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌

April 16= , 2026   |   Read on= line

3D""

No= One Believed in Mrs. Fields . . . Except Mrs. Fields

Even her husban= d bet against her - literally!

<= td align=3D"center" valign=3D"middle">
3D"like"<= /td>
 
3D"comment"
<= /a>
=
3D"share
=  
3D"share
&= nbsp;
3D"share
 <= td align=3D"center" valign=3D"middle" style=3D"border: 1px solid #E5E7EB; b= order-radius: 100%; width: 18px; height: 18px; padding: 8px;">3D"share
3D""
 
  <= /td>

Sometimes the problem is your unwillingness to pivot (h= e said to himself! =F0=9F=A4=AF)

 
 
<= /tr>=

The Aftermath

<= td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo= rd-break:break-word;">

Mrs. Debbi = Fields quickly grew that sidewalk experiment into a global powerhouse with = over 600 stores.

While she is= no longer the owner, Debbi remains the =E2=80=9Cconsultant and quality gua= rdian=E2=80=9D of the brand. Today, Mrs. Fields Cookies is owned by Famous = Brands International and still does hundreds of millions in sales through s= ome 200+ retail locations and a massive online gifting business.

<= /tr>

Back in 1977, Debbi Fi= elds was a 20 year old housewife in Palo Alto with a dream but who was told= no by those who mattered:

  • Her mother told her she had no business talent, and that her b= aking skill was just a hobby

  • The bank turned her down

  • <= p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-brea= k:break-word;"> Her husband, Randy, a successful economist, co-signed her $= 50,000 loan but remained a total skeptic. He thought her =E2=80=9CChocolate= Chippery=E2=80=9D cookie store would be out of business by dinner.

In fact, Randy made a bet with her on opening day: He bet = she wouldn=E2=80=99t make $50 in sales by the end of her first day.

The Wall

Un= deterred, Debbi went for it, opening the doors at 6:00 AM at a Palo Alto ou= tdoor shopping center food court. She had used the highest quality ingredie= nts - real butter, heavy chocolate, pure vanilla.

She knew her chocolate<= /span> chip cookies rocked.

Yet that first day, she waited. And wai= ted. And waited.

By noon, her sales were exactly . . . $0.00.

<= /td>

The mall was busy, sure, but the market was winning. People don=E2=80=99= t walk into a dedicated cookie store in the middle of a Tuesday (at least n= ot then they didn=E2=80=99t!) They stayed on their path. They stuck to thei= r routine.

Most people would have seen that $0.00 as a sign of fail= ure. They might have sat behind the counter, looked at their spreadsheets, = lamented their fate, cursed the Gods, and prayed for something to change. <= /p>

But here=E2=80=99s the deal with entrepreneurship: Sometimes the thi= ng that has to change is not something outside of you, it is you, or your p= lan, or your intransigence.

Debbi Fields realized that the issue wa= s not her delicious cookies, or probably even her idea, it was the door she= kept staring at.

The Experiment

Debbi didn=E2=80=99t wait for a miracle. She = pivoted.

Piling a tray high with warm, gooey chocolatey samples sh= e walked out of the store, stood on the sidewalk and started talking to peo= ple, offering free samples of her yummy cookies.

Who would say no t= o that?

No one, that=E2=80=99s who.

Once they tasted the qu= ality, her =E2=80=98market problem=E2=80=99 immediately vanished. People di= d not just take the sample; they followed her back into the store. By the e= nd of the day, she didn=E2=80=99t just hit $50. She hit $75.

She wo= n the bet, and she found the blueprint for an empire.

But things change.

She grew too fast and t= ook on too much debt. By the early 90s, the company faced a massive financi= al hurdle due to that rapid over-expansion. And so, in 1993, Debbi Fields m= ade the ultimate pivot: she sold the company to an investment firm to ensur= e the brand survived.

Her price? $100 million.

Wh= y? Because Debbi Fields took a risk =E2=80=A6 on herself.

How I Can Help You

Last week= , after my recent SCORE webinar, Diana contacted me and we are now in the p= rocess of creating and launching the newsletter she has always wanted to do= . Yves also contacted me and I am now ghostwriting his Linkedin and we are = launching his newsletter next week too.

If you are finally ready to= launch your newsletter or make a splash on Linkedin, let=E2= =80=99s talk. I offer both =E2=80=9CDone-With-You=E2=80=9D and =E2=80=9CDon= e-For-You=E2=80=9D options to help you skip the learning curve, jump to the= front of the line, and immediately launch the sort of high-impact content = that will get you noticed.

Book a free call with me here and let=E2=80=99s = get to work!

<= td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo= rd-break:break-word;">

 

The Takeaway

Debbi=E2=80=99s bre= akthrough was not her recipe. It was her willingness to experiment and pivo= t when the plan failed. In a world full of digital noise, we often sit behi= nd our screens waiting for the market to find us. Debbi Fields reminds us t= hat the breakthrough can happen when we are willing to change our thinking.=

 

Steal This Strategy

=F0=9F=8C=90= =C2=A0The Origin Story:=C2=A0How Debbi Fields built a $450 Million Brand from a Sidewa= lk

=F0=9F=93=88=C2=A0The Current Brand:=C2=A0Mrs. Fields Cookies Today

= =F0=9F=9B=A0=EF=B8=8F Mrs. Fields on Instagram:=C2=A0Yum!

=F0=9F=8C= =90=C2=A0Free! =E2=80=98Star= t Your Own Profitable Newsletter=E2=80=99 Webinar: A free replay= of my popular SCORE webinar on how to launch your own attention-grabbing n= ewsletter.

 

 
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About Steve

Steve Strauss is the best-selling author of The Small Business Bible (and 17 other books), Inc.=E2=80=99s = small business columnist, a la= wyer (non-practicing), and an entrepreneur. He sold his last venture, TheSelfEmployed.com to Mark Cuban & Zen Business. Need a ghostwri= ter or a newsletter for your business? Contact Steve!

  
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=E2=80=9CBe bold! For boldness has g= enius, magic, and power in it.=E2=80=9D

 
- Goethe
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