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(But They Got Their Comeuppance!) 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See the = =E2=80=9CSteal This Strategy=E2=80=9D section below for the link._ -------------------- Kathleen King was forty years old when she lost everything. She had spent two decades building Kathleen=E2=80=99s Bake Shop into a Long= Island institution. Her cookies were the gold standard. They were sold in = high-end Manhattan grocery stores.=20 She was the local hero who made it big. Then she made the mistake that kills thousands of small businesses: she bro= ught in the wrong partners to help her scale. The partnership was a nightmare from the start.=20 Her new partners saddled the company with debt that they used . . . to pay= themselves back. They used the company checkbook like a personal ATM. They= started to run the business into the ground. The breaking point came in the kitchen. The partners wanted to swap her pre= mium, all-natural butter for cheap margarine to pad the margins. Kathleen r= efused to compromise the product. In response, they fired Kathleen from Kathleen=E2=80=99s Bake Shop. ## Locked Out The new partners literally locked Kathleen out of her own bakery.=20 And even worse, because of the way the contracts were signed, she was legal= ly banned from even using her own name to sell a single cookie. She was $20= 0,000 in debt and practically homeless, living in a small apartment above t= he shop she no longer owned. Imagine being a world-class baker who is legally prohibited from telling cu= stomers who you are.=20 Most entrepreneurs would have spent the next decade in a courtroom. They wo= uld have let the bitterness consume them. Kathleen chose a different path: = She looked for a tactical loophole. Through a brutal legal settlement, the one thing she managed to retain was = the physical building in Southampton. But she still could not use her name = nor could she use the branding people recognized. ## Starting Over at 40 Kathleen decided to start over from scratch (in more ways than one!) at the= age of 40. She renamed the shop after her father: Tate. She did not try to win the brand war. She knew her old partners were destro= ying the Kathleen brand by cutting quality and she would let them fail. Instead, from the very start, she focused on creating a business that could= scale, and then be sold.=20 Kathleen developed a way to mass-produce a cookie that was thin, crispy, an= d tasted exactly like it came off a cooling rack at a farm stand. She focus= ed on shelf stability and distribution. She then turned that delicious recipe into a scalable, industrial system th= at could not be ignored, focusing on the one thing the partners could not s= teal: The quality of the bake. Sales boomed. ## The Yummy Result A few years later, after being fired and left for dead, Kathleen sold Tate= =E2=80=99s Bake Shop to Mondelez, the owners of Oreo. The price? A tasty $500 million. ---------- ---------- ## The Takeaway Kathleen King survived because she realized that while her partners owned h= er name, they did not own her smarts, her experience, her skills.=20 We all hit roadblocks. But they only remain roadblocks if you fail to take = that detour down the new, exciting, scary, unexpected path. That=E2=80=99s where the treasure is! ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 ---------- ## Are You Finally Ready? After my recent SCORE webinar on Starting Your Own Profitable Newsletter, D= iana contacted me and we are now in the process of creating and launching t= he newsletter she has always dreamed of. Yves also contacted me and I am no= w ghostwriting his Linkedin and we are launching his newsletter next week t= oo. If you are finally ready to **launch your newsletter** or **make a splash o= n Linkedin**, let=E2=80=99s talk. I offer both =E2=80=9CDone-With-You=E2=80= =9D and =E2=80=9CDone-For-You=E2=80=9D options to help you skip the learnin= g curve, jump to the front of the line, and immediately launch the sort of = high-impact content that will get you noticed.=20 [Book a free call with me here](https://calendly.com/stevestrauss/30min) an= d let=E2=80=99s get to work! ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 ---------- ## Steal This Strategy =F0=9F=93=96 **Read** - [The 4 Steps to Building Your Brand ](https://www.i= nc.com/steve-strauss/4-steps-to-help-build-your-brand/91065632)- Inc. artic= le =F0=9F=8E=A5 **Video** - [How I Built This - Tate=E2=80=99s](https://www.np= r.org/2021/12/15/1064659311/tates-bake-shop-kathleen-king-2019): Kathleen s= hares her amazing story! =F0=9F=8C=90 **Free Tool** - [Build Your Brand Without a Budget](https://ww= w.dropbox.com/preview/The%20Burt%20Branding%20Blueprint.pdf?context=3Dconte= nt_suggestions&role=3Dpersonal) =F0=9F=9B=A0=EF=B8=8F _[**Free! =E2=80=98Start Your Own Profitable Newslett= er=E2=80=99 Webinar**](https://www.score.org/event/launch-a-profitable-news= letter-your-small-business?utm_source=3Dnews.planetsmallbusiness.com&utm_me= dium=3Dnewsletter&utm_campaign=3Dno-one-believed-in-mrs-fields-except-mrs-f= ields&_bhlid=3Daccaaec3a434df7359c9dea0eeb868407e59c433)_: A free replay of= my popular SCORE webinar on how to launch your own attention-grabbing news= letter. ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 ## Today Poll ---------- ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 ---------- ### About Steve=20 Steve Strauss is the author of 18 books, and Inc. columnist, and a renowned= hater of ketchup. Need a ghostwriter or a newsletter for your business? = =3D=3D_[Contact Steve!](http://sstrauss@mrallbiz.com)_=3D=3D ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 =E2=80=9C**=E2=80=9CBe bold! For boldness has genius, magic, and power in i= t.=E2=80=9D **=E2=80=9C =E2=80=94 **- Goethe** =E2=80=94=E2=80=94=E2=80=94 You are reading a plain text version of this post. For the best experience,= copy and paste this link in your browser to view the post online: https://news.planetsmallbusiness.com/p/fired-from-her-own-bakery-at-40-she-= sold-her-next-one-for-millions --444666c8ec6ceb4051b84191f57414d1c7271d0a5f4807685743357ecfd7 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=utf-8 Mime-Version: 1.0 Fired From Her Own Bakery at 40, She Sold Her Next One for Millions<= body class=3D"a" style=3D"margin:0px auto;padding:0px;word-wrap:normal;word= -spacing:normal;background-color:#FFFFFF;">
Kathl= een was even legally barred from using her own name!  ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌
=

April 22, 2026   |   Read online

3D""

Fired From Her Own Bak= ery at 40, She Sold Her Next One for Millions

Kathleen was even legal= ly barred from using her own name!

=
 
3D"comment"
3D"share
 3D"share
 
3D"share
 
3D"share
3D""
=
 
 

And tonight=E2=80=99s free tool - Build a Brand Without a = Budget. See the =E2=80=9CSteal This Strategy=E2=80=9D section below for the= link.

  
 
=

Through a br= utal legal settlement, the one thing she managed to retain was the physical= building in Southampton. But she still could not use her name nor could sh= e use the branding people recognized.

Kathleen King was forty years old when sh= e lost everything.

She had spent two decades building Kathleen=E2= =80=99s Bake Shop into a Long Island institution. Her cookies were the gold= standard. They were sold in high-end Manhattan grocery stores.

She= was the local hero who made it big.

Then she made the mistake that= kills thousands of small businesses: she brought in the wrong partners to = help her scale.

The partnership was a nightmare from the start.

Her new partners saddled the company with debt that they used . . . to= pay themselves back. They used the company checkbook like a personal ATM. = They started to run the business into the ground.

The breaking poin= t came in the kitchen. The partners wanted to swap her premium, all-natural= butter for cheap margarine to pad the margins. Kathleen refused to comprom= ise the product.

In response, they fired Kathleen from Kathleen=E2= =80=99s Bake Shop.

Locked Out

The new partners literally locked Kathleen out = of her own bakery.

And even worse, because of the way the contract= s were signed, she was legally banned from even using her own name to sell = a single cookie. She was $200,000 in debt and practically homeless, living = in a small apartment above the shop she no longer owned.

Imagine be= ing a world-class baker who is legally prohibited from telling customers wh= o you are.

Most entrepreneurs would have spent the next decade in a= courtroom. They would have let the bitterness consume them. Kathleen chose= a different path: She looked for a tactical loophole.

Starting Over at 40

Kathleen decided to= start over from scratch (in more ways than one!) at the age of 40. She ren= amed the shop after her father: Tate.

She did not try to win the br= and war. She knew her old partners were destroying the Kathleen brand by cu= tting quality and she would let them fail.

Instead, from the very s= tart, she focused on creating a business that could scale, and then be sold= .

Kathleen developed a way to mass-produce a cookie that was thin, = crispy, and tasted exactly like it came off a cooling rack at a farm stand.= She focused on shelf stability and distribution.

She then turned t= hat delicious recipe into a scalable, industrial system that could not be i= gnored, focusing on the one thing the partners could not steal: The quality= of the bake.

Sales boomed.

The Yummy Result

A few years later, after b= eing fired and left for dead, Kathleen sold Tate=E2=80=99s Bake Shop to Mon= delez, the owners of Oreo.

The price?

A tasty $500 millio= n.

The Takeaway

Kathleen King survived because she= realized that while her partners owned her name, they did not own her smar= ts, her experience, her skills.

We all hit roadblocks. But they onl= y remain roadblocks if you fail to take that detour down the new, exciting,= scary, unexpected path.

That=E2=80=99s where the treasure is!

 

=
<= tr>

Are You Finally Ready?

After my recent SCO= RE webinar on Starting Your Own Profitable Newsletter, Diana contacted me a= nd we are now in the process of creating and launching the newsletter she h= as always dreamed of. Yves also contacted me and I am now ghostwriting his = Linkedin and we are launching his newsletter next week too.

If you = are finally ready to launch your newsletter or make a splash on L= inkedin, let=E2=80=99s talk. I offer both =E2=80=9CDone-With-You=E2=80= =9D and =E2=80=9CDone-For-You=E2=80=9D options to help you skip the learnin= g curve, jump to the front of the line, and immediately launch the sort of = high-impact content that will get you noticed.

Book a free call = with me here and let=E2=80=99s get to work!

 

Steal This Strategy

=F0=9F=93=96=C2=A0Read - The 4 Steps to B= uilding Your Brand - Inc. article

=F0=9F=8E=A5=C2=A0V= ideo - How I Built This - Tate=E2=80=99s: Kathleen shares her amazin= g story!

=F0=9F=8C=90=C2=A0Free Tool - Build Your Brand Without a Budget

=F0=9F= =9B=A0=EF=B8=8F Free! =E2=80=98Start Your Own Profitable Newsletter=E2=80=99 Webinar: A free replay = of my popular SCORE webinar on how to launch your own attention-grabbing ne= wsletter.

 

Today Poll

=
<= td class=3D"e" align=3D"left" valign=3D"top" style=3D"padding:15px 15px 12p= x;">

Would you be interested in hearing stories of startup ve= ntures that did NOT work and the lessons learned?

Yes

No

 

<= tr>
 
 

A= bout Steve

Steve Strauss is the author = of 18 books, and Inc. columnist, and a renowned= hater of ketchup. Need a ghostwriter or a newsletter for your business? Contact Steve!

  
 

 =

=

=E2=80=9CBe bold! For boldness has g= enius, magic, and power in it.=E2=80=9D

 
- Goethe
3D"tw"3D"=3D"in"
 

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