Envelope-to: alvarochf@traceseis.com
Delivery-date: Thu, 23 Apr 2026 08:25:09 -0600
Date: Thu, 23 Apr 2026 07:24:58 -0700
From: John Driscoll <john@nakeddev.com>
Reply-To: john@nakeddev.com
To: alvarochf@traceseis.com
Message-ID: <1776954294791.77a51871-b319-449f-bddc-0633445b66fa@bf03.hubspotemail.net>
Subject: Mistake #3: Expecting It to Work
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Mistake #3: Expecting It to Work the First Time   Founders are building fas=
ter than ever right now. But they=E2=80=99re making the same mistake: They =
expect the first version to work.

Hey Alvaro,

Last couple emails I talked about:

- Bad design killing good ideas
- And founders overbuilding their MVP

Now here=E2=80=99s the one that ties it all together.

Mistake #3: Expecting It to Work the First Time

Founders are building faster than ever right now.

But they=E2=80=99re making the same mistake:

They expect the first version to work.

They launch and think:

=E2=80=9CThis should take off=E2=80=9D

=E2=80=9CPeople will get it=E2=80=9D

And when it doesn=E2=80=99t=E2=80=A6

They start doubting everything.

Some of them quit.

Here=E2=80=99s the reality:

Product-market fit doesn=E2=80=99t happen in one build.

It happens through iteration.

Build =E2=86=92 learn =E2=86=92 adjust =E2=86=92 repeat.

That=E2=80=99s the game.

So if you=E2=80=99ve built something and it=E2=80=99s not working yet=E2=80=
=A6

That doesn=E2=80=99t mean it=E2=80=99s failing.

It means you=E2=80=99re early.

The real question is:

Do you have the right system to get to product-market fit?

If you want help with that, you might be a fit for our AI App Accelerator.

Book a call here:

https://d57mxr04.na1.hubspotlinks.com/Ctc/UD+113/d57mxr04/VWgX3248lh3qW5S9W=
3x1V8j-zW97gBTk5NcvKzMfRflz3pyd0W8wLKSR6lZ3mgW2ZpVkX1XdjV7W11HqQB8zFNhdW40j=
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l_NhGW95W55S1K6KYgW22VfH27QHSC4f6S1Q-n04 (https://d57mxr04.na1.hubspotlinks=
.com/Ctc/UD+113/d57mxr04/VWgX3248lh3qW5S9W3x1V8j-zW97gBTk5NcvKzMfRflz3pyd0W=
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S1Q-n04 )

Most founders quit here.

The ones who don=E2=80=99t=E2=80=A6 win.

Sincerely,

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=F0=9F=91=87 First app startup? Follow John Driscoll for more insider tips=
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" lang=3D"en">Mistake #3: Expecting It to Work the First Time
&nbsp;
Founders are building faster than ever right now.
But they=E2=80=99re making the same mistake:
They expect the first version to work.=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=
=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=
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=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=
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=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
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=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD &nbsp;
</div>
   =20
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t-align:center; padding:10px 20px; font-size:0px">
        <img alt=3D"Naked Logo" src=3D"https://hs-43674467.f.hubspotemail.n=
et/hub/43674467/hubfs/Naked%20Logo.png?width=3D200&amp;upscale=3Dtrue&amp;n=
ame=3DNaked%20Logo.png" style=3D"outline:none; text-decoration:none; max-wi=
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   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; margin:0 auto; background-color:#ffffff" bgcolor=3D"#ffffff">
   =20
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      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
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=3D"0" style=3D"width:600px">
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<div id=3D"column-1-0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#33475b; word-=
break:break-word; padding:20px 20px 10px"><div id=3D"hs_cos_wrapper_module-=
1-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d=
ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"h=
s_cos_wrapper_module-1-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget =
hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit;=
 line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-typ=
e=3D"rich_text"><p style=3D"font-size:15px; line-height:175%"><span style=
=3D"font-family: Lato, Tahoma, sans-serif;">Hey Alvaro,</span></p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Last couple emails I talked about:</p>
<ul data-spread=3D"false" style=3D"line-height:175%">
<li>Bad design killing good ideas</li>
<li>And founders overbuilding their MVP</li>
</ul>
<p style=3D"line-height:175%">Now here=E2=80=99s the one that ties it all t=
ogether.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<h2 style=3D"margin:0; line-height:175%; font-size:22px">Mistake #3: Expect=
ing It to Work the First Time</h2>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Founders are building faster than ever right =
now.</p>
<p style=3D"line-height:175%">But they=E2=80=99re making the same mistake:<=
/p>
<p style=3D"line-height:175%">They expect the first version to work.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">They launch and think:</p>
<p style=3D"line-height:175%">=E2=80=9CThis should take off=E2=80=9D<br>=E2=
=80=9CPeople will get it=E2=80=9D</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">And when it doesn=E2=80=99t=E2=80=A6</p>
<p style=3D"line-height:175%">They start doubting everything.</p>
<p style=3D"line-height:175%">Some of them quit.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Here=E2=80=99s the reality:</p>
<p style=3D"line-height:175%">Product-market fit doesn=E2=80=99t happen in =
one build.</p>
<p style=3D"line-height:175%">It happens through iteration.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Build =E2=86=92 learn =E2=86=92 adjust =E2=86=
=92 repeat.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">That=E2=80=99s the game.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">So if you=E2=80=99ve built something and it=
=E2=80=99s not working yet=E2=80=A6</p>
<p style=3D"line-height:175%">That doesn=E2=80=99t mean it=E2=80=99s failin=
g.</p>
<p style=3D"line-height:175%">It means you=E2=80=99re early.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">The real question is:</p>
<p style=3D"line-height:175%">Do you have the right system to get to produc=
t-market fit?</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">If you want help with that, you might be a fi=
t for our AI App Accelerator.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Book a call here:<br><span style=3D"color: #e=
63888;"><a href=3D"https://d57mxr04.na1.hubspotlinks.com/Ctc/UD+113/d57mxr0=
4/VWgX3248lh3qW5S9W3x1V8j-zW97gBTk5NcvKzMfRflT3qn9qW95jsWP6lZ3mdW2y2nrH4pgJ=
FcN8dDfzGvbB0mW32kxK27qWsX6N2F0sDFKXD4rN2xbKz3VZQ68W4Bb9L07fKn9_W6JJrv63T3G=
R0W5Rw3GR4tfYzRW7bbs3P3Rn3Q2W7-VcBc8J2qk7W6_9Bfq2y-NdVW2Z-dm57P4BCnW8LjHRp6=
QrS6QW7KTJZq8ZLF7rW3V4XzS2mB8YbW7gp8ym39D5JZW5f7ZW56x_rMCW1F_09L8ZJSQZVbt0B=
868S_DsW1DNkWv90XvJJW2z_66P4m49_9W5NCgtS3XXvqfW6Z_JZf1B3TlQW5f_Fwt5-Db03VJQ=
bGQ5NbBy3W16YJ3p28NnmPW4b8wYr9hSwT_W4tTkY44Z_B53W6W9fsK56STwvW30J3Vy9cQF14f=
6BRq9Y04" style=3D"color:#e63888" data-hs-link-id=3D"0" data-hs-link-id-v2=
=3D"jTTReKXR" target=3D"_blank">https://meetings.hubspot.com/john-driscoll/=
new-founder-app-discussion</a></span></p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Most founders quit here.</p>
<p style=3D"line-height:175%">The ones who don=E2=80=99t=E2=80=A6 win.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Sincerely,</p></div></div></td></tr></tbody><=
/table>
<div id=3D"hs_cos_wrapper_module_17561662604701" class=3D"hs_cos_wrapper hs=
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  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"left" valign=3D"top" style=3D"font-f=
amily:Lato, Tahoma, sans-serif; color:#33475b; word-break:break-word; text-=
align:left; padding:10px 20px; font-size:0px">
        <img alt=3D"Signature" src=3D"https://hs-43674467.f.hubspotemail.ne=
t/hub/43674467/hubfs/Signature.png?width=3D300&amp;upscale=3Dtrue&amp;name=
=3DSignature.png" style=3D"outline:none; text-decoration:none; max-width:10=
0%; font-size:16px" width=3D"150" align=3D"middle">
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  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Lato, Tahoma, sans-serif; font-size:15px; color:#33475b; word-bre=
ak:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17084559=
315825" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_m=
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data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=
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or:#33475b; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #00a4bd;width:50%;marg=
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<div id=3D"hs_cos_wrapper_module_17084553735751" class=3D"hs_cos_wrapper hs=
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" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Lato, Tahoma, sans-serif; color:#33475b; word-break:break-word; tex=
t-align:center; padding:10px 20px; font-size:0px">
        <a href=3D"https://d57mxr04.na1.hubspotlinks.com/Ctc/UD+113/d57mxr0=
4/VWgX3248lh3qW5S9W3x1V8j-zW97gBTk5NcvKzMfRflT3qn9qW95jsWP6lZ3pFW8CPt2w2ncz=
DLW7kfVRP85rGr6W6tbS7t2K4vL8W8LKr8g79V9rDW2LSL7g77WMw1W2c3p2F4ldB7wW7cGQcN6=
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g06fQCr5W6dX1fX8pWWydMVygcF67Qw2W6HFCjP2-1gzhW27btQB50jdBSW12F_s_8KJjnYW87m=
qk629RYxfW1ynl4y266R9tW7d59C64K1Cb7W39F-_C4RMTpLW7TZHz98w9lsjW26yQcF1VCMV9W=
2lnmq23MX9TjV58YfG1HqtT9W4-sFS46lsqXBW5lzsq88Sf7grW1N0Kk93MHzl6W40zqDJ1jGlx=
3f7WRLPM04" target=3D"_blank" style=3D"color:#00a4bd" data-hs-link-id=3D"0"=
 data-hs-link-id-v2=3D"5D3o93dO">
        <img alt=3D"Badges + Awards for Email Footer-3" src=3D"https://hs-4=
3674467.f.hubspotemail.net/hub/43674467/hubfs/Badges%20+%20Awards%20for%20E=
mail%20Footer-3.png?width=3D700&amp;upscale=3Dtrue&amp;name=3DBadges%20+%20=
Awards%20for%20Email%20Footer-3.png" style=3D"outline:none; text-decoration=
:none; border:none; max-width:100%; font-size:16px" width=3D"350" align=3D"=
middle">
        </a>
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Lato, Tahoma, sans-serif; font-size:15px; color:#33475b; word-bre=
ak:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17084558=
524154" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_m=
odule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"=
hs_cos_wrapper_module_17084558524154_" class=3D"hs_cos_wrapper hs_cos_wrapp=
er_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"rich_text"><p style=3D"font-size:15px; line-height:175%; tex=
t-align:center" align=3D"center">=F0=9F=91=87 First app startup? Follow Joh=
n Driscoll for more insider tips=F0=9F=91=87</p></div></div></td></tr></tbo=
dy></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Lato, Tahoma, sans-serif; font-size:15px; color:#33475b; word-bre=
ak:break-word; padding:0px 20px 10px"><div id=3D"hs_cos_wrapper_module-1-0-=
1" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module=
" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-=
hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"p=
resentation" align=3D"center" style=3D"width: auto; text-align: center; mar=
gin: 0 auto; " class=3D"hs_cos_wrapper_type_social_module">
  <tbody>
    <tr>
      <td class=3D"social-network-cell" align=3D"center" style=3D"font-fami=
ly:Lato, Tahoma, sans-serif; font-size:15px; color:#33475b; word-break:brea=
k-word">
        <table role=3D"presentation" align=3D"center" style=3D"width: auto;=
 text-align: center; margin: 0 auto; " class=3D"hs_cos_wrapper_type_social_=
module_single">
          <tbody>
            <tr>
              <td class=3D"display_block_on_small_screens" align=3D"center"=
 style=3D"font-family:Lato, Tahoma, sans-serif; font-size:15px; color:#3347=
5b; word-break:break-word; padding:8px 5px; line-height:1; vertical-align:m=
iddle" valign=3D"middle">
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