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(But They Got Their Comeuppance!) Reply-To: Notes to an entrepreneur Feedback-ID: =?us-ascii?Q?e1b87c23-8625-47cf-abce-d0fdfe154eb1=3Anewsletter=3Abe56f4a0-b5ab-?= =?us-ascii?Q?45f5-af7d-e9fb8c385c45=3A795fb0691ea91b9?= List-Unsubscribe: =?us-ascii?Q?=3Cmailto=3Abe56f4a0-b5ab-45f5-af7d-e9fb8c385c45+e1509d45-2796-417?= =?us-ascii?Q?7-a9d9-f8bde2c6df8b+e1b87c23-8625-47cf-?= =?us-ascii?Q?abce-d0fdfe154eb1=40unsub=2Ebeehiiv=2Ecom=3E=2C?= =?us-ascii?Q?_=3Chttps=3A=2F=2Fnews=2Eplanetsmallbusiness=2Ecom=2Funsubscribe=2FeyJ0eXAiOiJK?= =?us-ascii?Q?V1QiLCJhbGciOiJIUzI1NiJ9=2EeyJzdWJzY3JpYm?= =?us-ascii?Q?VyX2lkIjoiZTE1MDlkNDUtMjc5Ni00MTc3LWE5Z?= =?us-ascii?Q?DktZjhiZGUyYzZkZjhiIiwicG9zdF9pZCI6ImUx?= =?us-ascii?Q?Yjg3YzIzLTg2MjUtNDdjZi1hYmNlLWQwZmRmZTE?= =?us-ascii?Q?1NGViMSIsImxhc3RfcmVzb3VyY2VfZ3VpZCI6Il?= =?us-ascii?Q?Bvc3Q6ZTFiODdjMjMtODYyNS00N2NmLWFiY2UtZ?= =?us-ascii?Q?DBmZGZlMTU0ZWIxIn0=2Erh7rU1P7UtKVJk6fym0w?= =?us-ascii?Q?5cyXhyKqPexSAEcf4rR2HCg=3E?= List-Unsubscribe-Post: List-Unsubscribe=One-Click sId: be56f4a0-b5ab-45f5-af7d-e9fb8c385c45 x-beehiiv-ids: =?us-ascii?Q?{=22account=5Fname=22=3A=22https=3A=2F=2Fnews=2Eplanetsmallbusiness=2Ecom=2F=22=2C=22campa?= =?us-ascii?Q?ign=5Fid=22=3A=22e1b87c23-8625-47cf-abce-d0fdfe?= =?us-ascii?Q?154eb1=22=2C=22category=22=3A=22newsletter=22=2C=22email=5F?= =?us-ascii?Q?generated=5Fat=22=3A1776997893=2C=22user=5Fid=22=3A=22be5?= =?us-ascii?Q?6f4a0-b5ab-45f5-af7d-e9fb8c385c45=22}?= x-beehiiv-type: newsletter x-list-id: be56f4a0-b5ab-45f5-af7d-e9fb8c385c45 x-list-owner: x-newsletter: =?us-ascii?Q?https=3A=2F=2Fnews=2Eplanetsmallbusiness=2Ecom=2Fp=2Fjohn-delorean-built-his?= =?us-ascii?Q?-dream-car-in-a-war-zone-then-he-did-so?= =?us-ascii?Q?mething-even-more-insane?= x-newsletter-id: https://news.planetsmallbusiness.com/ x-newsletter-signup: https://news.planetsmallbusiness.com/subscribe X-SG-EID: =?us-ascii?Q?u001=2EbW9l0BBhaJRjHcuIgIwpN1rNe4oHXQ=2FdW4L87v1NEdDTOZzkElUHJx6Un?= =?us-ascii?Q?dOmNahVF2CQf67nZVUGzNbuvN=2Fh4Y5EALtlAbw6?= =?us-ascii?Q?KgL11=2FYZ79FdVj1l8kfkBrwkohxu7=2FOwrf0ZyJA?= =?us-ascii?Q?R=2FLJu79lHIk3BFEHj4k3VjMFtnG+VBdN2ube2W5?= =?us-ascii?Q?XNCItR8UHcLfEr+b1IZwn7gjc9sqXFpEZ85JeBq?= =?us-ascii?Q?DviCHk+2qkocu2ahZj8YSQaYWioCAAIILRfOL5i?= =?us-ascii?Q?DbJnFMGQk8DGNA=2FW49VXb2yQgw=3D=3D?= X-SG-ID: =?us-ascii?Q?u001=2ESdBcvi+Evd=2FbQef8eZF3BpTL9BgbK5wfSJMJGMsmprD1ZcmFObA4po1bG?= =?us-ascii?Q?aUE6gycDuoUB7q13D+=2FrHlPETjfj1Mp6L+863HI?= =?us-ascii?Q?Gl=2F3son9pNs=2FAm7TFtay4v6cZ2EeKxjVys3viK=2F?= =?us-ascii?Q?ql5SF5AphEw4FkP8PcxaCTjguTBCYFvR73hF+ET?= =?us-ascii?Q?bf6yePe0IOkcXvZYwUxRbYOi3JUbXxijRvVuS05?= =?us-ascii?Q?gcBiuhzdy6DRrveshRs1hzLbMTn2zyQ2WVtKyfX?= =?us-ascii?Q?9uEmlAthA9UI9i77cn1cAn=2FVTPPSBr8KxZd26p7?= =?us-ascii?Q?8wPFv9zqCca0ovVgJbLC3FIdAanh=2FptwMiy9baN?= =?us-ascii?Q?f=2FoZizIRu83QpTPx0I6z8VChYK9llwWm6lHLlK+?= =?us-ascii?Q?83uSehOfqAo6rn6dtv5VrxOcAusac3fcLSIVNCH?= =?us-ascii?Q?ZdTQXmvtNUlx7gnVqwhwGfA=2F4FRC6I9n8hU4QMr?= =?us-ascii?Q?FivRpSczMEGLmUTXvzJew01LZRQ6jlJzmUPQFuZ?= =?us-ascii?Q?4hXj8=3D?= To: "alvarochf@traceseis.com" X-Entity-ID: u001.Gv86RTPl24Ephzd1t/ydVQ== X-Spam-Status: No, score=0.4 X-Spam-Score: 4 X-Spam-Bar: / X-Spam-Flag: NO --ca47b1fee1aef2b8c1a4ac48c43b8de988e852ec549bc081f6892a87a2d8 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Mime-Version: 1.0 ---------- _You spoke, we listened! Yesterday I asked if you=E2=80=99d be interested i= n hearing the stories of ventures that didn'=E2=80=98t quite work out - and= a resounding 86% of you said yes. So tonight we=E2=80=99re kicking off a b= rand new occasional series - "What Were They Thinking?" - stories of big am= bitions that crashed and burned . . . and the million-dollar lessons they l= eft behind. _ _First up? Maybe the most jaw-dropping entrepreneurial flameout in modern h= istory._ -------------------- Back in 1973, John DeLorean had it all. He was 48 years old and one of the youngest vice presidents in General Moto= rs history. The engineering genius behind the Pontiac GTO. A $650,000-a-yea= r salary (and that was in 1973 dollars!) Tall, tan, and married to a superm= odel. By every measure, John DeLorean had won the game. So he quit. He walked away from the corner office because he wanted to build something = of his own - an =E2=80=9Cethical sports car.=E2=80=9D Something beautiful. = Something safe. Something with his name on the door. Most entrepreneurs would have taken that $650K salary and started small on = the side. Not John. He was going to build a car company from scratch. And that's when the risks started to pile up. **The War Zone** John spent four years trying to raise money. American banks said no. Americ= an investors said no. Detroit laughed at him. Then, in 1978, a strange offer landed on his desk. The British government - desperate to create jobs in Northern Ireland durin= g the height of The Troubles - offered DeLorean roughly $120 million in gra= nts and loans. The catch? He had to build his factory in Dunmurry, a suburb= of Belfast. In a literal war zone. During a sectarian civil war. Where Catholic and Pro= testant workers had to cross paramilitary lines just to show up for their s= hift. Most founders would have run for the hills. DeLorean ran _to_ the hills. He= took the deal. And, against all odds, he pulled it off. In 1981, the stainless steel, gull= -wing DMC-12 rolled off the Belfast assembly line. **The Collapse** But the timing was terrible. A brutal U.S. recession hit. The car was overpriced at $25,000 (about $90,0= 00 today). The market for luxury sports cars evaporated overnight. Only 9,0= 00 cars sold before the cash ran out. By October 1982, DeLorean Motor Company was in receivership. And John was s= taring at ruin. **Risk . . . and Then RISK** This is where the story goes from daring . . . to deranged. Desperate to save his company, John DeLorean agreed to a $24 million cocain= e deal with a man who turned out to be an FBI informant. Cameras rolling in a Los Angeles hotel room, DeLorean lifted a suitcase of = coke and called it "better than gold." He was arrested on the spot. **The Aftermath** In a stunning twist, DeLorean was acquitted in 1984 on grounds of entrapmen= t - the FBI had baited him at his most desperate moment. But by then it did= n't matter. The company was dead. Here's the wild coda though: in 1985, a little movie called _Back to the Fu= ture_ turned the DeLorean into Doc Brown=E2=80=99s time machine and made th= e car immortal. His business failed. His reputation never fully recovered. But his car? His car became a legend. ---------- ---------- ### The Takeaway There is a world of difference between an entrepreneurial risk and a life-d= estroying one. Building a factory in a war zone was a wild but calculated b= et. Selling cocaine to save the company was not.=20 As entrepreneurs, we take risks every single day - that's our job. But the = lesson of John DeLorean is this: Know the difference between a risk that co= uld pay off . . . and a RISK that could take everything away. ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 ---------- ### Are You Finally Ready? After my recent SCORE webinar on Starting Your Own Profitable Newsletter, D= iana contacted me and we are now in the process of creating and launching t= he newsletter she has always dreamed of. Yves also contacted me and I am no= w ghostwriting his Linkedin and we are launching his newsletter next week t= oo. If you are finally ready to **launch your newsletter** or **make a splash o= n Linkedin**, let=E2=80=99s talk. I offer both =E2=80=9CDone-With-You=E2=80= =9D and =E2=80=9CDone-For-You=E2=80=9D options to help you skip the learnin= g curve, jump to the front of the line, and immediately launch the sort of = high-impact content that will get you noticed.=20 [Book a free call with me here](https://calendly.com/stevestrauss/30min) an= d let=E2=80=99s get to work! ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 ---------- ### Steal This Strategy =F0=9F=8E=A5 **Watch** =E2=80=94 [Framing John DeLorean](https://www.justwa= tch.com/us/movie/framing-john-delorean) (2019 documentary starring Alec Bal= dwin): The definitive breakdown of how it all came apart. Available on Prim= e Video, Apple TV, AMC+, and more. =F0=9F=93=96 **Read** =E2=80=94 [Dream Maker: The Rise and Fall of John Z. = DeLorean](https://www.amazon.com/Dream-Maker-Rise-Fall-DeLorean/dp/03991282= 12) by Ivan Fallon & James Srodes: The gold-standard biography - from his r= ise out of poverty to the cocaine bust. =F0=9F=94=A5 **Bonus** =E2=80=94 [On a Clear Day You Can See General Motors= ](https://www.amazon.com/Clear-Day-You-General-Motors/dp/0960356207) by J. = Patrick Wright: DeLorean's own tell-all about why he walked away from GM. A= masterclass in the moment an entrepreneur decides to bet on themselves. =F0=9F=9B=A0=EF=B8=8F **Free!** _['Start Your Own Profitable Newsletter' We= binar](https://www.score.org/event/launch-a-profitable-newsletter-your-smal= l-business?utm_source=3Dnews.planetsmallbusiness.com&utm_medium=3Dnewslette= r&utm_campaign=3Dno-one-believed-in-mrs-fields-except-mrs-fields&_bhlid=3Da= ccaaec3a434df7359c9dea0eeb868407e59c433)_: A free replay of my popular SCOR= E webinar on launching your own attention-grabbing newsletter. _(Drop your = actual link in here)_ ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 ### Today Poll ---------- ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 ---------- ### About Steve=20 Steve Strauss is the author of 18 books, and Inc. columnist, and a renowned= hater of ketchup. Need a ghostwriter or a newsletter for your business? = =3D=3D_[Contact Steve!](http://sstrauss@mrallbiz.com)_=3D=3D ---------- =E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2= =80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80= =94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94= =E2=80=94=E2=80=94 =E2=80=9C**=E2=80=9CBe bold! For boldness has genius, magic, and power in i= t.=E2=80=9D **=E2=80=9C =E2=80=94 **- Goethe** =E2=80=94=E2=80=94=E2=80=94 You are reading a plain text version of this post. For the best experience,= copy and paste this link in your browser to view the post online: https://news.planetsmallbusiness.com/p/john-delorean-built-his-dream-car-in= -a-war-zone-then-he-did-something-even-more-insane --ca47b1fee1aef2b8c1a4ac48c43b8de988e852ec549bc081f6892a87a2d8 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=utf-8 Mime-Version: 1.0 With Partners Like These, Who Needs Enemies? (But They Got Their Comeuppa= nce!)<= body class=3D"a" style=3D"margin:0px auto;padding:0px;word-wrap:normal;word= -spacing:normal;background-color:#FFFFFF;">
There= are risks . . . and then there are RISKS!  ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&#= 160;‌ ‌ ‌ ‌ ‌ ‌= ; ‌ ‌ ‌ ‌ ‌ = 204; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌= 60;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ R= 04; ‌ ‌ ‌ ‌ ‌ &= #8204; ‌ ‌ ‌ ‌ ‌= 0;‌ ‌ ‌ ‌ ‌ ‌&= #160;‌ ‌ ‌ ‌ ‌ ̴= 4; ‌ ‌ ‌ ‌ ‌ &#= 8204; ‌
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April 2= 3, 2026   |   Read online

3D""

John DeLorean Built His Dream Car in a War= Zone. Then He Did Something Even More Insane.

There are risks . . . = and then there are RISKS!

<= td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo= rd-break:break-word;">

<= /tr>
<= tr>
3D"like"
 
3D"comment=
3D"share
 
3D"share
 
3D"share
 
3D"share=
<= /td>
 
<= /tr>
 

You spoke, we l= istened! Yesterday I asked if you=E2=80=99d be interested in hearing the st= ories of ventures that didn'=E2=80=98t quite work out - and a resoundin= g 86% of you said yes. So tonight we=E2=80=99re kicking off a brand new occ= asional series - "What Were They Thinking?" - stories of big ambi= tions that crashed and burned . . . and the million-dollar lessons they lef= t behind.

First up? Maybe the most jaw-dropping entrepreneuri= al flameout in modern history.

  
 
<= /tr>

Back in 1973, John DeL= orean had it all.

He was 48 years old and one of the youngest vic= e presidents in General Motors history. The engineering genius behind the P= ontiac GTO. A $650,000-a-year salary (and that was in 1973 dollars!) Tall, = tan, and married to a supermodel.

By every measure, John DeLorean = had won the game.

So he quit.

He walked away from the cor= ner office because he wanted to build something of his own - an =E2=80=9Cet= hical sports car.=E2=80=9D Something beautiful. Something safe. Something w= ith his name on the door.

Most entrepreneurs would have taken that = $650K salary and started small on the side. Not John. He was going to build= a car company from scratch.

And that's when the risks started = to pile up.

The War Zone

John spent four years trying = to raise money. American banks said no. American investors said no. Detroit= laughed at him.

Then, in 1978, a strange offer landed on his desk.=

The British government - desperate to create jobs in Northern Irel= and during the height of The Troubles - offered DeLorean roughly $120 milli= on in grants and loans. The catch? He had to build his factory in Dunmurry,= a suburb of Belfast.

In a literal war zone. During a sectarian civ= il war. Where Catholic and Protestant workers had to cross paramilitary lin= es just to show up for their shift.

Most founders would have run fo= r the hills. DeLorean ran to the hills. He took the deal.

An= d, against all odds, he pulled it off. In 1981, the stainless steel, gull-w= ing DMC-12 rolled off the Belfast assembly line.

The Collapse=

But the timing was terrible.

A brutal U.S. recession hit. T= he car was overpriced at $25,000 (about $90,000 today). The market for luxu= ry sports cars evaporated overnight. Only 9,000 cars sold before the cash r= an out.

By October 1982, DeLorean Motor Company was in receivership= . And John was staring at ruin.

Risk . . . and Then RISK

<= /td>

This is where the story goes from daring . . . to deranged.

Desp= erate to save his company, John DeLorean agreed to a $24 million cocaine de= al with a man who turned out to be an FBI informant.

Cameras rollin= g in a Los Angeles hotel room, DeLorean lifted a suitcase of coke and calle= d it "better than gold."

He was arrested on the spot.

The Aftermath

In a stunning twist, DeLorean was acquitt= ed in 1984 on grounds of entrapment - the FBI had baited him at his most de= sperate moment. But by then it didn't matter. The company was dead.

Here's the wild coda though: in 1985, a little movie called Bac= k to the Future turned the DeLorean into Doc Brown=E2=80=99s time machi= ne and made the car immortal.

His business failed. His reputation n= ever fully recovered.

But his car? His car became a legend.

The Takeaway

There is a world of difference betw= een an entrepreneurial risk and a life-destroying one. Building a factory i= n a war zone was a wild but calculated bet. Selling cocaine to save the com= pany was not.

As entrepreneurs, we take risks every single day - th= at's our job. But the lesson of John DeLorean is this: Know the differe= nce between a risk that could pay off . . . and a RISK that could take ever= ything away.

 

<= td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo= rd-break:break-word;">

After my re= cent SCORE webinar on Starting Your Own Profitable Newsletter, Diana contac= ted me and we are now in the process of creating and launching the newslett= er she has always dreamed of. Yves also contacted me and I am now ghostwrit= ing his Linkedin and we are launching his newsletter next week too.

Book a free call with me here an= d let=E2=80=99s get to work!

Are You Finally Ready?

= If you are finally ready to launch your newsletter or make a spl= ash on Linkedin, let=E2=80=99s talk. I offer both =E2=80=9CDone-With-Yo= u=E2=80=9D and =E2=80=9CDone-For-You=E2=80=9D options to help you skip the = learning curve, jump to the front of the line, and immediately launch the s= ort of high-impact content that will get you noticed.

 

Steal This Strategy=

=F0=9F=8E=A5=C2=A0Watch =E2=80=94 Framing John DeLorean = (2019 documentary starring Alec Baldwin): The definitive breakdown of how i= t all came apart. Available on Prime Video, Apple TV, AMC+, and more.

<= /td>

=F0=9F=93=96=C2=A0Read =E2=80=94 Dream Maker: The Rise and Fall of John Z= . DeLorean by Ivan Fallon & James Srodes: The gold-standard biog= raphy - from his rise out of poverty to the cocaine bust.

=F0=9F=94= =A5=C2=A0Bonus =E2=80=94 On a Clear Day You Can See General Motors by J. Patrick Wright: DeLorean's own tell-all about why he walked aw= ay from GM. A masterclass in the moment an entrepreneur decides to bet on t= hemselves.

=F0=9F=9B=A0=EF=B8=8F Free!=C2=A0'Start Your Own Profitable Newsletter= ' Webinar: A free replay of my popular SCORE webinar on = launching your own attention-grabbing newsletter. (Drop your actual link= in here)

 

Today Poll

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How did you like today's note?

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Loved It

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Do Better

 

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About Steve

Steve Strauss is the author of 18 books, an= d Inc. columnist, and a renowned hater of ketch= up. Need a ghostwriter or a newsletter for your business? Contact Steve!

  
 

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=E2=80=9CBe bold! For boldness has= genius, magic, and power in it.=E2=80=9D

 
- Goethe
3D"tw"3D"tk"3D"in"
 

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