Envelope-to: alvarochf@traceseis.com
Delivery-date: Sun, 26 Apr 2026 22:09:32 -0600
Date: Mon, 27 Apr 2026 05:09:21 +0100
From: Kate from GWI <ideas@gwi.com>
Reply-To: ideas@gwi.com
To: alvarochf@traceseis.com
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Subject: =?utf-8?Q?The_sports_fans_aren=E2=80=99t_who_you_think_=E2=9A=BD?=
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New insight for smarter planning

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WEBINAR
(https://insight.gwi.com/e3t/Ctc/T3+113/c1YzQ04/VVShYP3YY-xyVy4gnk9jwXtnW1F=
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jgW5zPWdZ8-Qt6gN3S63HKfGxwvW407fjJ2fm9PMdXYY3q04 )

Webinar: Rethink football fandom with Snapchat

View in browser (https://insight.gwi.com/e3t/Ctc/T3+113/c1YzQ04/VVShYP3YY-x=
yVy4gnk9jwXtnW1FPBGm5Nm8bTN6rgBp-5m_5PW6N1X8z6lZ3nHW3cG9d46cSG6hW3Sdm_f1ZCV=
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Pgh46Gg8xf8cgnF404 )

April 30 | 4pm BST | 11am EDT

Hey Alvaro,

Football delivers global scale - but scale doesn=E2=80=99t mean sameness. F=
ans show up for different reasons, across different platforms, driven by di=
fferent emotions.

Join GWI and Snapchat to explore how sport and social now move as one - and=
 what that means for your next big campaign.

You=E2=80=99ll learn:

-

What emotional mindsets drive modern sports engagement

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How co-viewing behavior is reshaping media and sponsorship strategy

-

How to move beyond assumptions to reach more diverse fan communities

=F0=9F=93=85 April 30th, 2026

=F0=9F=95=92 4pm BST | 11am EDT

Register now
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   =20
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   =20
   =20
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   =20
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ule"><div id=3D"hs_cos_wrapper_module_17466071461602_mail_header_logo" clas=
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=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-=
general-type=3D"widget" data-hs-cos-type=3D"logo"><a href=3D"https://insigh=
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th=3D146&amp;height=3D48&amp;upscale=3Dtrue&amp;name=3DGWI%20logo%20-%20On%=
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ne; text-decoration:none; height:auto; max-height:24px; max-width:73px; bor=
der-width:0px; border:0px" width=3D"73" alt=3D"GWI Logo" title=3D"GWI Logo"=
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  =20
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   =20
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; margin:0 auto; background-color:#FFFFFF; padding-top:40px" bgcolo=
r=3D"#FFFFFF">
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=3D"0" style=3D"width:600px">
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<div id=3D"column-1-0" class=3D"hse-column hse-size-12">
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=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; w=
ord-break:break-word; padding:0px 10px 0px 40px"><div id=3D"hs_cos_wrapper_=
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ght: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"modu=
le"><table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"border-collapse:separate!important">
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ont-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; wor=
d-break:break-word; border-radius:4px; cursor:auto; background-color:#FF007=
7; mso-padding-alt:7px 7px">
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; text-decoration:none; padding:7px 7px; display:block" data-hs-link-id=3D"=
0" data-hs-link-id-v2=3D"W8XsvPzq">
          <strong style=3D"color:#FFFFFF;font-weight:bold;text-decoration:n=
one;font-style:normal;">WEBINAR</strong>
        </a>
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nt-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; word=
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1-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d=
ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"h=
s_cos_wrapper_module-1-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget =
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nt-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; word=
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r_type_module" style=3D"color: inherit; font-size: inherit; line-height: in=
herit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><di=
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k:break-word; text-align:left; font-family:Helvetica,Arial,sans-serif; font=
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nt-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; word=
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t;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div st=
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per_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-size: =
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n" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
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    <!--[if (mso)|(IE)]></tr></table><![endif]-->
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  <div id=3D"section-4" class=3D"hse-section" style=3D"padding-left:10px; p=
adding-right:10px">
   =20
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; margin:0 auto; background-color:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:600px;">
<![endif]-->
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  <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:600px">
<![endif]-->
<div id=3D"column-4-0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; w=
ord-break:break-word; padding:50px 40px 20px"><div id=3D"hs_cos_wrapper_mod=
ule-4-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_typ=
e_module" style=3D"color: inherit; font-size: inherit; line-height: inherit=
;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=
=3D"hs_cos_wrapper_module-4-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_wi=
dget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inh=
erit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-co=
s-type=3D"rich_text"><p style=3D"line-height:150%">Hey Alvaro,</p></div></d=
iv></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Helvetica, Arial, sans-serif; font-size:16px; color:#191530; word=
-break:break-word; padding:0px 40px 20px"><div id=3D"hs_cos_wrapper_module_=
17014404834441" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrappe=
r_type_module" style=3D"color: inherit; font-size: inherit; line-height: in=
herit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><di=
v id=3D"hs_cos_wrapper_module_17014404834441_" class=3D"hs_cos_wrapper hs_c=
os_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; f=
ont-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widge=
t" data-hs-cos-type=3D"rich_text"><p style=3D"line-height:150%">Football de=
livers global scale - but scale doesn=E2=80=99t mean sameness. Fans show up=
 for different reasons, across different platforms, driven by different emo=
tions.</p>
<p style=3D"line-height:150%">&nbsp;</p>
<p style=3D"line-height:150%">Join GWI and Snapchat to explore how sport an=
d social now move as one - and what that means for your next big campaign.<=
/p>
<p style=3D"line-height:150%">&nbsp;</p>
<p style=3D"line-height:150%; font-weight:bold">You=E2=80=99ll learn:</p>
<ul style=3D"line-height:150%">
<li>
<p style=3D"line-height:150%"><span style=3D"font-size: 16px;"><span style=
=3D"color: #000000;">What emotional mindsets drive modern sports engagement=
</span></span></p>
</li>
<li>
<p style=3D"line-height:150%"><span style=3D"font-size: 16px;"><span style=
=3D"color: #000000;">How co-viewing behavior is reshaping media and sponsor=
ship strategy</span></span></p>
</li>
<li>
<p style=3D"line-height:150%"><span style=3D"font-size: 16px;"><span style=
=3D"color: #000000;">How to move beyond assumptions to reach more diverse f=
an communities</span></span></p>
</li>
</ul>
<p style=3D"line-height:150%">=F0=9F=93=85 April 30th, 2026</p>
<p style=3D"line-height:150%">=F0=9F=95=92 4pm BST | 11am EDT</p></div></di=
v></td></tr></tbody></table>
</div>
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    </div>
  =20
  </div>
  <div id=3D"section-8" class=3D"hse-section" style=3D"padding-left:10px; p=
adding-right:10px">
   =20
   =20
      <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid=
th:600px; margin:0 auto; background-color:#ffffff" bgcolor=3D"#ffffff">
   =20
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      <table align=3D"center" style=3D"width:600px;" cellpadding=3D"0" cell=
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      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
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<![endif]-->
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erit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><tab=
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<a style=3D"color:#00a4bd; width:32px; border-width:0px; border:0px; text-d=
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