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Date: Tue, 28 Apr 2026 07:14:55 -0400 (EDT)
From: SCORE Central Region <central@scorevolunteer.org>
Reply-To: central@scorevolunteer.org
To: alvarochf@traceseis.com
Subject: This Week - Podcasting and Branding!
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Email from SCORE Central Region Find a Mentor Browse All Workshops View in =
browser. =E2=80=8A Marketing Series - Session #3 APR 29 1:00 PM CT | 2:00 P=
M ET Cost: $15 =EF=BB=BF Session 3 - Messaging That Moves People: From Bran=
d to Buyer Learn how to use =E2=80=9Cmessaging choreography, aligning what =
you say across every touch point. =EF=BB=BFWe=E2=80=99ll share real example=
s of businesses that refined their message and saw immediate lift, plus how=
 to use AI as a helper for drafting and refining messaging without losing y=
our voice. You Will Learn: How to clarify your value in a way that will res=
onate with your buyer How messaging should evolve from top-of-funnel to bot=
tom-of-funnel How to stop sounding like everyone else in your industry REGI=
STER NOW Bundle Price Available (All 5 Sessions) Contact: Ed.Peterlinz@scor=
evolunteer.org PODCAST APR 30 12:00 PM CT | 1:00 PM ET Cost: $10 =EF=BB=BF =
How To's of Podcasting: Be a Host, Tech, Tools, Tips Designed for businesse=
s at any stage who are interested in or engaging in podcasting. The present=
er has an established, national podcast and will share guidance to help you=
 sound better, stay consistent, and build a podcast you are proud to share.=
 We will cover what it really means to be a great host, how to choose tech =
that fits your budget and comfort level, and the tools that make recording,=
 editing, and promotion far less painful. You will walk away with straightf=
orward tips you can put to work immediately. REGISTER NOW =E2=80=8A SCORE i=
s a nonprofit association dedicated to helping small businesses get off the=
 ground, grow and achieve their goals through education and mentorship. Bec=
ause our work is supported by the U.S. Small Business Administration, and t=
hanks to our network of 10,000+ volunteers, we are able to deliver our serv=
ices at no charge or at a very low cost.  Funded in part through a Cooperat=
ive Agreement with the U.S. Small Business Administration. All opinions, co=
nclusions, and/or recommendations expressed herein are those of the author(=
s) and do not necessarily reflect the views of the SBA. SCORE Central Regio=
n | 712 H St NE PMB 98848 | Washington, DC 20002 US Unsubscribe | Update Pr=
ofile | Constant Contact Data Notice
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9JN48wZxkcvBPsuOjJfSc7g=3D=3D" data-trackable=3D"true" style=3D"color: #006=
eb7; font-weight: bold; text-decoration: none;"><img data-image-content cla=
ss=3D"image_content" style=3D"display: block; height: auto; max-width: 100%=
;" width=3D"598" src=3D"https://files.constantcontact.com/587899ca901/a6d84=
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/a>  </td> </tr> </table> </td> </tr> </table>  </td> </tr> </table> <table=
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olumn column--1 scale stack" style=3D"width: 100%;" align=3D"center" valign=
=3D"top">
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ntent-cell" style=3D"height: 1px; line-height: 1px; padding-bottom: 0px; ba=
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enter" bgcolor=3D"#006eb7"> <img alt=3D"" width=3D"5" height=3D"1" border=
=3D"0" hspace=3D"0" vspace=3D"0" src=3D"https://imgssl.constantcontact.com/=
letters/images/1101116784221/S.gif" style=3D"display: block; height: 1px; w=
idth: 5px;"> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table>=
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dth=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0"> <tr> <td cla=
ss=3D"column column--1 scale stack" style=3D"width: 100%;" align=3D"center"=
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7px;">&#x200a;</div></td> </tr> </table> <table class=3D"layout layout--1-c=
olumn" style=3D"table-layout: fixed;" width=3D"100%" border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0"> <tr> <td class=3D"column column--1 scale stack"=
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al" style=3D"padding: 10px 20px;" width=3D"100%" align=3D"center" valign=3D=
"top"> <table class=3D"divider_content-row" style=3D"height: 1px; width: 10=
0%;" cellpadding=3D"0" cellspacing=3D"0" border=3D"0"> <tr> <td class=3D"di=
vider_content-cell" style=3D"padding-bottom: 3px; height: 1px; line-height:=
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ign=3D"center" bgcolor=3D"#006eb7"> <img alt=3D"" width=3D"5" height=3D"1" =
border=3D"0" hspace=3D"0" vspace=3D"0" src=3D"https://imgssl.constantcontac=
t.com/letters/images/1101116784221/S.gif" style=3D"display: block; height: =
1px; width: 5px;"> </td> </tr> </table> </td> </tr> </table> </td> </tr> </=
table> <table class=3D"layout layout--2-column" style=3D"table-layout: fixe=
d;" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0"> <tr> <=
td class=3D"column column--1 scale stack" style=3D"width: 50%;" align=3D"ce=
nter" valign=3D"top"> <table class=3D"image image--padding-vertical" width=
=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0"> <tr> <td class=
=3D"image_container content-padding-horizontal" style=3D"padding: 10px 10px=
 10px 20px;" align=3D"center" valign=3D"top"> <table class=3D"image_contain=
er-caption text" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"=
table-layout: fixed;"> <tr> <td class=3D"text_content-cell" style=3D"text-a=
lign: -webkit-center; font-family: Lato,sans-serif; color: #282829; font-si=
ze: 16px; line-height: 1.2; display: block; word-wrap: break-word; padding:=
 0px;" align=3D"center"> <img data-image-content class=3D"image_content" st=
yle=3D"display: block; height: auto; max-width: 100%;" width=3D"269" src=3D=
"https://files.constantcontact.com/587899ca901/e2580fa6-a880-4371-93dc-496a=
435edf01.jpg?rdr=3Dtrue" alt=3D"" align=3D"center">  </td> </tr> </table> <=
/td> </tr> </table>    <table class=3D"button" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" style=3D"table-layout: fixed; word-brea=
k: break-word;"> <tr> <td class=3D"button_container content-padding-horizon=
tal" style=3D"padding-left: 20px; padding-right: 10px;" align=3D"left"> <ta=
ble class=3D"button_content-row" style=3D"width: 100%;" border=3D"0" cellpa=
dding=3D"0" cellspacing=3D"0"> <tr> <td class=3D"button_content-cell button=
_link" style=3D"background-color: #ffd200; border-radius: 0px; width: inher=
it; border-spacing: 0; max-width: 100%; color: #FFFFFF; font-family: Lato,s=
ans-serif; font-size: 14px; word-wrap: break-word; font-weight: bold; text-=
decoration: none; padding: 5px 10px; border-style: none;" align=3D"center" =
bgcolor=3D"#ffd200"> <a class=3D"button_link" href=3D"#" target=3D"_blank" =
data-trackable=3D"true" style=3D"text-decoration: none; color: #006eb7; fon=
t-family: Lato,sans-serif; font-size: 14px; word-wrap: break-word; font-wei=
ght: bold;">Marketing Series - Session #3</a> </td> </tr> </table> </td> </=
tr> </table>     <table class=3D"text text--padding-vertical" width=3D"100%=
" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"table-layout: f=
ixed;"> <tr> <td class=3D"text_content-cell content-padding-horizontal" sty=
le=3D"text-align: left; font-family: Lato,sans-serif; color: #282829; font-=
size: 16px; line-height: 1.2; display: block; word-wrap: break-word; paddin=
g: 10px 10px 10px 20px;" align=3D"left" valign=3D"top">
<p style=3D"margin: 0;"><span style=3D"background-color: rgb(255, 255, 255)=
; font-weight: bold; font-size: 20px;">APR 29</span></p>
<p style=3D"margin: 0;"><span style=3D"background-color: rgb(255, 255, 255)=
; font-size: 14px;">1:00 PM CT | 2:00 PM ET</span></p>
<p style=3D"margin: 0;"><span style=3D"background-color: rgb(255, 255, 255)=
; font-size: 14px;">Cost: $15</span></p>
<p style=3D"margin: 0;"><span style=3D"background-color: rgb(240, 245, 249)=
; font-size: 14px;">&#xfeff;</span></p>
<p style=3D"margin: 0;"><span style=3D"font-weight: bold; font-size: 18px; =
color: rgb(0, 110, 183);">Session 3 - Messaging That Moves People: From Bra=
nd to Buyer</span></p>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-size: 15px; color: rgb(70, 70, =
72); font-family: Lato, sans-serif;">Learn how to use &#x201c;messaging cho=
reography, aligning what you say across every touch point. </span></p>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-size: 15px; color: rgb(70, 70, =
72); font-family: Lato, sans-serif;">&#xfeff;We&#x2019;ll share real exampl=
es of businesses that refined their message and saw immediate lift, plus ho=
w to use AI as a helper for drafting and refining messaging&#xa0;</span><sp=
an style=3D"font-size: 15px; color: rgb(70, 70, 72); font-family: Lato, san=
s-serif; font-weight: bold;">without losing your voice</span><span style=3D=
"font-size: 15px; color: rgb(70, 70, 72); font-family: Lato, sans-serif;">.=
</span></p>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-weight: bold; color: rgb(70, 70=
, 72); font-family: Lato, sans-serif;">You Will Learn:</span></p>
<ul style=3D"margin-top: 0; margin-bottom: 0;">
<li style=3D"font-size: 15px; color: rgb(0, 0, 0);"><span style=3D"font-siz=
e: 15px; color: rgb(0, 0, 0); font-family: Lato, sans-serif;">How to clarif=
y your value in a way that will resonate with your buyer</span></li>
<li style=3D"font-size: 15px; color: rgb(0, 0, 0);"><span style=3D"font-siz=
e: 15px; color: rgb(0, 0, 0); font-family: Lato, sans-serif;">How messaging=
 should evolve from top-of-funnel to bottom-of-funnel</span></li>
<li style=3D"font-size: 15px; color: rgb(0, 0, 0);"><span style=3D"font-siz=
e: 15px; color: rgb(0, 0, 0); font-family: Lato, sans-serif;">How to stop s=
ounding like everyone else in your industry</span></li>
</ul>
</td> </tr> </table>    <table class=3D"button button--padding-vertical" wi=
dth=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"tabl=
e-layout: fixed; word-break: break-word;"> <tr> <td class=3D"button_contain=
er content-padding-horizontal" style=3D"padding: 10px 10px 10px 20px;" alig=
n=3D"center"> <table class=3D"button_content-row" style=3D"" border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0"> <tr> <td class=3D"button_content-cell b=
utton_link" style=3D"font-size: 14px; width: inherit; border-radius: 5px; b=
order-spacing: 0; background-color: #006EB7; max-width: 100%; color: #FFFFF=
F; font-family: Lato,sans-serif; word-wrap: break-word; font-weight: bold; =
text-decoration: none; padding: 8px 15px; border-style: none;" align=3D"cen=
ter" bgcolor=3D"#006EB7"> <a class=3D"button_link" href=3D"https://f7btjwgb=
b.cc.rs6.net/tn.jsp?f=3D0010UEuIsrlCmkx4jIrUG_j-JP0xLlLTAdWtwMLEGD4NcbCfeJ2=
cKW_mqeWQHo1xENem6sFZV7PPhN0F7mrf30BBmGZ6LUDyznGXT_Zh4TtQck8T8y2jwapnKpYU48=
HIa9_CJDyPIOO10bO8zUlTWi1scxAg11Dx4DkFjWs5G2WziYN_ShZA7QRZCNMKMRhhxo0hE99RC=
QJuSSnbEKJ20uObMlHjr4hzYBLDtCuQ2yDK7C0G9qVCdhKtDfROlD5VyE-&c=3DnblHZ-Ax9War=
_Xc1GfgwLX4LYLo4ucOu4IxeUyaJr8D3dBf5J_C02A=3D=3D&ch=3DNiI1X5g4J4aAud1MDhBNn=
AvLp6utk-09JN48wZxkcvBPsuOjJfSc7g=3D=3D" target=3D"_blank" data-trackable=
=3D"true" style=3D"font-size: 14px; color: #FFFFFF; font-family: Lato,sans-=
serif; word-wrap: break-word; font-weight: bold; text-decoration: none;">RE=
GISTER NOW</a> </td> </tr> </table> </td> </tr> </table>     <table class=
=3D"text text--padding-vertical" width=3D"100%" border=3D"0" cellpadding=3D=
"0" cellspacing=3D"0" style=3D"table-layout: fixed;"> <tr> <td class=3D"tex=
t_content-cell content-padding-horizontal" style=3D"text-align: left; font-=
family: Lato,sans-serif; color: #282829; font-size: 16px; line-height: 1.2;=
 display: block; word-wrap: break-word; padding: 10px 10px 10px 20px;" alig=
n=3D"left" valign=3D"top">
<p style=3D"margin: 0;"><span style=3D"font-size: 15px; color: rgb(0, 0, 0)=
; font-weight: bold;">Bundle Price Available (All 5 Sessions)</span></p>
<p style=3D"margin: 0;"><span style=3D"font-size: 15px; color: rgb(0, 0, 0)=
; font-weight: bold;">Contact: </span><span style=3D"font-size: 15px; color=
: rgb(0, 0, 0); font-weight: normal;">Ed.Peterlinz@scorevolunteer.org</span=
></p>
</td> </tr> </table>  </td>  <td class=3D"column column--2 scale stack" sty=
le=3D"width: 50%;" align=3D"center" valign=3D"top"> <table class=3D"image i=
mage--padding-vertical" width=3D"100%" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0"> <tr> <td class=3D"image_container content-padding-horizontal"=
 style=3D"padding: 8px 20px 5px 10px;" align=3D"center" valign=3D"top"> <ta=
ble class=3D"image_container-caption text" border=3D"0" cellpadding=3D"0" c=
ellspacing=3D"0" style=3D"table-layout: fixed;"> <tr> <td class=3D"text_con=
tent-cell" style=3D"text-align: -webkit-center; font-family: Lato,sans-seri=
f; color: #282829; font-size: 16px; line-height: 1.2; display: block; word-=
wrap: break-word; padding: 0px;" align=3D"center"> <img data-image-content =
class=3D"image_content" style=3D"display: block; height: auto; max-width: 1=
00%;" width=3D"226" src=3D"https://files.constantcontact.com/587899ca901/8b=
e7911c-7e97-4aa6-b1f8-eb7945a5cd8a.jpg?rdr=3Dtrue" alt=3D"" align=3D"center=
">  </td> </tr> </table> </td> </tr> </table>    <table class=3D"button" wi=
dth=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"tabl=
e-layout: fixed; word-break: break-word;"> <tr> <td class=3D"button_contain=
er content-padding-horizontal" style=3D"padding-left: 10px; padding-right: =
20px;" align=3D"left"> <table class=3D"button_content-row" style=3D"width: =
100%;" border=3D"0" cellpadding=3D"0" cellspacing=3D"0"> <tr> <td class=3D"=
button_content-cell button_link" style=3D"background-color: #ffd200; border=
-radius: 0px; width: inherit; border-spacing: 0; max-width: 100%; color: #F=
FFFFF; font-family: Lato,sans-serif; font-size: 14px; word-wrap: break-word=
; font-weight: bold; text-decoration: none; padding: 5px 10px; border-style=
: none;" align=3D"center" bgcolor=3D"#ffd200"> <a class=3D"button_link" hre=
f=3D"#" target=3D"_blank" data-trackable=3D"true" style=3D"color: #006eb7; =
font-family: Lato,sans-serif; font-size: 14px; word-wrap: break-word; font-=
weight: bold; text-decoration: none;">PODCAST</a> </td> </tr> </table> </td=
> </tr> </table>     <table class=3D"text text--padding-vertical" width=3D"=
100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"table-layou=
t: fixed;"> <tr> <td class=3D"text_content-cell content-padding-horizontal"=
 style=3D"text-align: left; font-family: Lato,sans-serif; color: #282829; f=
ont-size: 16px; line-height: 1.2; display: block; word-wrap: break-word; pa=
dding: 10px 20px 10px 10px;" align=3D"left" valign=3D"top">
<p style=3D"margin: 0;"><span style=3D"background-color: rgb(255, 255, 255)=
; font-weight: bold; font-size: 20px;">APR 30</span></p>
<p style=3D"margin: 0;"><span style=3D"background-color: rgb(255, 255, 255)=
; font-size: 14px;">12:00 PM CT | 1:00 PM ET</span></p>
<p style=3D"margin: 0;"><span style=3D"background-color: rgb(255, 255, 255)=
; font-size: 14px;">Cost: $10</span></p>
<p style=3D"margin: 0;"><span style=3D"background-color: rgb(240, 245, 249)=
; font-size: 14px;">&#xfeff;</span></p>
<p style=3D"margin: 0;"><span style=3D"font-weight: bold; font-size: 18px; =
color: rgb(0, 110, 183);">How To's of Podcasting: Be a Host, Tech, Tools, T=
ips</span></p>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-size: 15px; color: rgb(70, 70, =
72); font-family: Lato, sans-serif;">Designed for businesses at any stage w=
ho are interested in or engaging in podcasting.&#xa0;The presenter has an e=
stablished, national podcast and will share guidance to help you sound bett=
er, stay consistent, and build a podcast you are proud to share.</span></p>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-size: 15px; color: rgb(70, 70, =
72); font-family: Lato, sans-serif;">We will cover what it really means to =
be a great host, how to choose tech that fits your budget and comfort level=
, and the tools that make recording, editing, and promotion far less painfu=
l.</span></p>
<p style=3D"margin: 0;"><br></p>
<p style=3D"margin: 0;"><span style=3D"font-size: 15px; color: rgb(70, 70, =
72); font-family: Lato, sans-serif;">You will walk away with straightforwar=
d tips you can put to work immediately.</span></p>
</td> </tr> </table>    <table class=3D"button button--padding-vertical" wi=
dth=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"tabl=
e-layout: fixed; word-break: break-word;"> <tr> <td class=3D"button_contain=
er content-padding-horizontal" style=3D"padding: 10px 20px 10px 10px;" alig=
n=3D"center"> <table class=3D"button_content-row" style=3D"" border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0"> <tr> <td class=3D"button_content-cell b=
utton_link" style=3D"font-size: 14px; width: inherit; border-radius: 5px; b=
order-spacing: 0; background-color: #006EB7; max-width: 100%; color: #FFFFF=
F; font-family: Lato,sans-serif; word-wrap: break-word; font-weight: bold; =
text-decoration: none; padding: 8px 15px; border-style: none;" align=3D"cen=
ter" bgcolor=3D"#006EB7"> <a class=3D"button_link" href=3D"https://f7btjwgb=
b.cc.rs6.net/tn.jsp?f=3D0010UEuIsrlCmkx4jIrUG_j-JP0xLlLTAdWtwMLEGD4NcbCfeJ2=
cKW_mgTg406n2ruSHryjmfeBL2Y3ix9f2QV5uAE2fmGKaqTrYwZvmIHUXW0IGUmT6U88fVNLTss=
OLXMXvv9XUTQcAJdD25S4YWj0rklEYYYnXtaDr0QDh7_RcctHrVTW8Z9oKqW-h1c1gqL2o2IVqL=
NL8FBHcUVei04qAp0P4L0cT07OdLf7fku9O6NfnSUfeeTwmyATChN6Ohhu&c=3DnblHZ-Ax9War=
_Xc1GfgwLX4LYLo4ucOu4IxeUyaJr8D3dBf5J_C02A=3D=3D&ch=3DNiI1X5g4J4aAud1MDhBNn=
AvLp6utk-09JN48wZxkcvBPsuOjJfSc7g=3D=3D" target=3D"_blank" data-trackable=
=3D"true" style=3D"font-size: 14px; color: #FFFFFF; font-family: Lato,sans-=
serif; word-wrap: break-word; font-weight: bold; text-decoration: none;">RE=
GISTER NOW</a> </td> </tr> </table> </td> </tr> </table>    </td> </tr> </t=
able> <table class=3D"layout layout--1-column" style=3D"table-layout: fixed=
;" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0"> <tr> <t=
d class=3D"column column--1 scale stack" style=3D"width: 100%;" align=3D"ce=
nter" valign=3D"top"><div class=3D"spacer" style=3D"line-height: 10px; heig=
ht: 10px; background-color: #006eb7;">&#x200a;</div></td> </tr> </table> <t=
able class=3D"layout layout--2-column" style=3D"background-color: #ffffff; =
table-layout: fixed;" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspa=
cing=3D"0" bgcolor=3D"#ffffff"> <tr> <td class=3D"column column--1 scale st=
ack" style=3D"width: 35%;" align=3D"center" valign=3D"top"> <table class=3D=
"image image--padding-vertical" width=3D"100%" border=3D"0" cellpadding=3D"=
0" cellspacing=3D"0"> <tr> <td class=3D"image_container content-padding-hor=
izontal" style=3D"padding: 10px 10px 10px 20px;" align=3D"center" valign=3D=
"top"> <table class=3D"image_container-caption text" border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0" style=3D"table-layout: fixed;"> <tr> <td class=
=3D"text_content-cell" style=3D"text-align: -webkit-center; font-family: La=
to,sans-serif; color: #282829; font-size: 16px; line-height: 1.2; display: =
block; word-wrap: break-word; padding: 0px;" align=3D"center"> <img data-im=
age-content class=3D"image_content" style=3D"display: block; height: auto; =
max-width: 100%;" width=3D"180" src=3D"https://files.constantcontact.com/58=
7899ca901/80ab27b7-053f-40fe-a198-05ad9b96b195.png?rdr=3Dtrue" alt=3D"" ali=
gn=3D"center">  </td> </tr> </table> </td> </tr> </table>  </td>  <td class=
=3D"column column--2 scale stack" style=3D"width: 65%;" align=3D"center" va=
lign=3D"top"> <table class=3D"text text--padding-vertical" width=3D"100%" b=
order=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"table-layout: fixe=
d;"> <tr> <td class=3D"text_content-cell content-padding-horizontal" style=
=3D"text-align: left; font-family: Lato,sans-serif; color: #282829; font-si=
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