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Date: Wed, 10 Jun 2026 17:00:29 +0000 (UTC)
From: Curious Creator <hi@curiouscreator.io>
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Subject: Why your audience =?UTF-8?B?aXNu4oCZdA==?= sticking around (and how
 to fix it)
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^Hey there, Creator! I am ^^**[Kenzi Wood](https://curiouscreator.io/author=
s/ac54e6c1-e882-4b56-b825-517dd369a646)**^^. Thanks for tuning in, and welc=
ome if you're new to this corner of the internet. I never take your time an=
d attention for granted, and I'm grateful you're here.^

## _TL;DR_

* _People might find your accounts when they=E2=80=99re looking for informa=
tion, but hacks and tips alone won=E2=80=99t keep them around. Followers be=
come fans when your content reinforces who they think they are (or want to =
become)._

* _According to social identity theory, humans naturally gravitate toward g=
roups that reflect their values and identity._

* =E2=9C=85_ The quick answFer: Rituals, recurring beliefs, and even =E2=80=
=9Cfriendly enemies=E2=80=9D turn followers into communities._

People don=E2=80=99t stick around because they like your niche. They stick =
around because your **content reinforces who they think they are**, or who =
they want to become.=F0=9F=8C=9F

Or, at least, that=E2=80=99s the idea behind **social identity theory**. Th=
is concept explains why humans love forming tribes and even go so far as to=
 defend their favorite creators in the comment section. =F0=9F=A4=BA

The creators with the strongest communities don=E2=80=99t just teach things=
. They **make people feel understood**. If you can do that, your people wil=
l stop behaving like =E2=80=9Cconsumers=E2=80=9D and actually become a comm=
unity.

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

__**[Subscribe](https://curiouscreator.io/subscribe)**__** | **__**[Past es=
says](https://curiouscreator.io/)**__** | **__**[Let=E2=80=99s collaborate]=
(https://docs.google.com/forms/d/e/1FAIpQLScT50Z5LZQbsY68uFs8cgQt27LM9wQcFR=
YYKg8bRr7jr53fpA/viewform)**__** | **__**[Insane Media](https://theinsane.m=
edia/)**__** | **__**[Instagram](https://www.instagram.com/readcuriouscreat=
or/)**__

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
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## =F0=9F=8C=80** Creator economy updates**

Look, most audiences are **transactional**.

Someone finds your content because of a good hook, saves a carousel, binge-=
watches a few videos, and then=E2=80=A6 vanishes into the internet void.=F0=
=9F=8C=8C

It=E2=80=99s easy to blame the algorithm for this (and sometimes that=E2=80=
=99s fair), but often there=E2=80=99s **something deeper happening**:

Your audience liked your content, but they didn=E2=80=99t connect with it. =
There=E2=80=99s a huge difference between **=E2=80=9CThis creator posts use=
ful stuff,=E2=80=9D and =E2=80=9CThis creator gets me.=E2=80=9D**

If you=E2=80=99ve ever wondered how some creators survive platform changes,=
 bad launches, and months of inconsistent posting, this is a big reason why=
.

They=E2=80=99ve **built identity =E2=80=94 not just an audience.**

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

## Interests attract people. Identity keeps them.

Back in the 1970s, psychologist Henri Tajfel noticed something strange: **H=
umans form groups easily**. Like, _alarmingly_ easily.=F0=9F=A7=91=E2=80=8D=
=F0=9F=A4=9D=E2=80=8D=F0=9F=A7=91

In one experiment, people were randomly assigned to meaningless groups base=
d on trivial criteria. Despite the groups being completely made up, partici=
pants still **started favoring =E2=80=9Ctheir=E2=80=9D group**. If you=E2=
=80=99ve watched the latest season of _Survivor_, you can see social identi=
ty theory play out any time they have to merge tribes. =F0=9F=A5=A5=F0=9F=
=8F=9D=EF=B8=8F

Humans like belonging. We naturally organize ourselves into identities like=
:

* I=E2=80=99m a runner

* I=E2=80=99m a founder

* I=E2=80=99m a cozy gamer

Without realizing it, **we consume a lot more than information on social me=
dia**. We also join communities that match our identity.

As a creator, you can expect followers to move on from topics and trends, b=
ut **identities stick**. And if your content supports that identity, they=
=E2=80=99ll probably keep following you, too.=F0=9F=91=B8=F0=9F=8F=BD

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

## The easiest ways to build loyalty, according to social identity theory

### 1. Give people an identity to grow into

It=E2=80=99s counterintuitive, but your audience probably **doesn=E2=80=99t=
 want information nearly as much as they want reinforcement**. =F0=9F=A4=B7=
=E2=80=8D=E2=99=80=EF=B8=8FThey want help becoming the kind of person they =
already hope they are.

That=E2=80=99s why creators who **repeat the same core message** tend to gr=
ow stronger communities. This is called **identity reinforcement**, and it=
=E2=80=99s a huge part of social identity theory.

So, instead of asking yourself, =E2=80=9CWhat content should I make this we=
ek?=E2=80=9D, it=E2=80=99s better to ask, =E2=80=9C**What belief should I r=
einforce?**=E2=80=9D =F0=9F=92=AD It might sound a little woo-woo, but paus=
ing posting can change the entire direction of your content.

### 2. Set up a values ladder

Instead of defining your audience by demographics or niche, **define them b=
y values**. I call this the values ladder.

* **Step one:** Write down your topic. Let=E2=80=99s say you want to post a=
bout productivity.

* **Step two:** Ask what your audience _values_ about this topic. It=E2=80=
=99s not just about productivity=E2=80=94maybe they want to feel _capable_ =
again, or crave _structure_.

* **Step three:** Build content around those values. In this case, it=E2=80=
=99s feeling _capable_ and living a _structured life_.

Instead of making yet another =E2=80=9Chere are my favorite productivity ap=
ps=E2=80=9D post, the value ladder **helps you go deeper**. =F0=9F=AA=9C

With the values ladder, a more thoughtful topic would be something like, =
=E2=80=9CHow ambitious people accidentally build lives they secretly hate.=
=E2=80=9D Or =E2=80=9C Here=E2=80=99s the reason your productivity system k=
eeps failing (and it=E2=80=99s not discipline).=E2=80=9D

See the difference? One piece of content teaches tactics, but the others **=
reflect identity**, and that gets **more engagement**.

### 3. Use =E2=80=9Cfriendly enemies=E2=80=9D to strengthen community

If you=E2=80=99ve ever vented work frustrations with a coworker, you know n=
othing bonds people like **sharing their frustrations**. =F0=9F=92=A2

According to social identity theory, **humans need to have a common enemy (=
or shared annoyance)** because it clarifies who we _don=E2=80=99t_ want to =
be.

**I=E2=80=99m not saying you need burning pitchforks here.** That can actua=
lly backfire and create a super toxic community that=E2=80=99s no fun.

Every strong creator community has a **=E2=80=9Cfriendly enemy,=E2=80=9D** =
whether it=E2=80=99s:

* fake gurus

* hustle culture

* overpriced wellness nonsense

* perfectionism

* toxic startup culture

* manipulative marketing tactics

Your =E2=80=9Cenemies=E2=80=9D are **usually the status quo or an unspoken =
frustration** that a lot of people share. =F0=9F=98=A4

The key is to make this complaining productive. Your goal is to give follow=
ers clarity, not a bunch of cynicism.

### 4. Build rituals people miss

Your followers might show up at first to get information, but **a lot of th=
em stay for rituals**, whether that=E2=80=99s:

* Throwback Thursdays

* Friday morning reflections

* A recurring newsletter section

* Wins of the week

* A signature morning mantra

* A Discord chat for beating the Sunday Scaries

Ideally, rituals should be **either daily or weekly**. =F0=9F=93=85 If they=
=E2=80=99re monthly or quarterly, your followers won=E2=80=99t remember the=
m much, and the goal is to become a part of their routine.

### 5. Watch out for identity drift

If you=E2=80=99ve been a creator for several years, **you=E2=80=99ve change=
d over time**. But if you change too much, your followers will leave.

For example, a vegan influencer will lose a lot of followers if they start =
posting about their new carnivore diet. =F0=9F=A5=A9

It=E2=80=99s okay if you want to make a change, but understand that **a big=
 evolution in your identity will lose you followers**. That=E2=80=99s espec=
ially true if you make big changes suddenly.

Social identity theory loves **social contracts=F0=9F=A4=9D=F0=9F=8F=BD**, =
which are unspoken agreements you have with other people. When you change s=
uddenly, you =E2=80=9Cbreach=E2=80=9D the contract with your followers.

That isn=E2=80=99t always a deal-breaker, but you need to **handle it caref=
ully**. The fix is to **bring your followers into the journey and explain y=
our thinking**. Not everyone will stick around, but followers are surprisin=
gly willing to grow with creators they trust. =F0=9F=8C=B1

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

## Your move this week

Have you ever really dug into your own identity? This is big stuff, but it =
has a profound impact on your career as a creator.

This week, write down three columns:

* What I teach

* What my audience values

* What identity this supports

For example:

**What I teach**


**What my audience values**


**What identity this supports**


Marketing


honesty


thoughtful business owner


Fitness


consistency


person rebuilding confidence


Writing


clarity


creator who values substance over hype


Next, look for **patterns**. If most of your content is in column one, you=
=E2=80=99re mostly just teaching. But if your content connects more to colu=
mns two and three, you=E2=80=99re building something people identify with.

If you=E2=80=99re mostly in column one: this week, **make one piece of cont=
ent built around a belief instead of a tip.**

For example, instead of saying, =E2=80=9CHere=E2=80=99s 5 ways to grow your=
 newsletter,=E2=80=9D try, =E2=80=9CHere=E2=80=99s why smart creators burn =
themselves out chasing growth.=E2=80=9D People show up for the tips, but th=
ey stay for content that makes them feel seen.

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=
=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=
=E2=80=94=E2=80=94

As always, hit reply if something in here hits home.
Want content shaped around your priorities? =F0=9F=94=A5Make it happen __**=
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Speak soon,
Kenzi

=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=80=94=E2=
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=E2=80=94=E2=80=94

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style=3D"font-size:1rem"><div style=3D"display:none;max-height:0px;overflow=
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204; </div><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"=
0" align=3D"center" cellpadding=3D"0" class=3D"gg"><tr><td align=3D"center"=
 valign=3D"top"><table role=3D"none" width=3D"670" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" class=3D"aa" style=3D"width:670px;table-layout:fix=
ed;"><tr><td class=3D"bodyWrapper" align=3D"center" valign=3D"top" style=3D=
"padding:10px 5px 10px 5px;"><table role=3D"none" width=3D"100%" border=3D"=
0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=3D"ce=
nter" valign=3D"top" style=3D"border-width:2px 2px 0px 2px;border-style: so=
lid; border-color: #000000FF;border-radius:10px 10px 0px 0px;background-col=
or:#FFFFFF;" class=3D"c"><table role=3D"none" width=3D"100%" border=3D"0" c=
ellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr id=3D"header"><td s=
tyle=3D"padding:15px 15px 0px 15px;"><div style=3D"padding-top:0px;padding-=
right:0px;padding-bottom:20px;padding-left:0px;"><table role=3D"none" width=
=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"=
><tr><td class=3D"f" align=3D"right" valign=3D"top"><p> June 10, 2026 &nbsp=
; | &nbsp; <a data-read-online-tooltip=3D"true" href=3D"https://elink431.cu=
riouscreator.io/ss/c/u001.cFR38JJHh3ApL2Gp-WmNeKM2QUmVmp_HudJEUXeo7_n8x_KAa=
qRlWKRQBKoabQSWsl30z3QqeXyfD8TCXJvWpEWi3VVyCg5qtt7gHC2RGMmU67CGGSZBwiax_EkG=
Rx82KJjTmjXPpQQipoAtZh5-uBij2gKjamlYhG4cB9gwxpmMHasn9MN7Hd31haStuvbH_Vn7SuD=
OM0BgsXu2NUf7D0wj1cCb3bXz3bNktCcpcbcGIFive6izdZE65MIndsp5jHWbbnBrObJ7o-y5y9=
Ol07hTMQ-DlVLFF9uYMR0P5xWjhv4BGYLBcMK9VSowLA_Ibqlp4d9JAV6zwhAg_hI2tqPk8YMsA=
-0Sx5XgLtqCqPvE35CEYZBkm-lEFF9B1MnEVslGJxn8LC8oBWOt_h6cuDwDvAjqnOs5cBv8VYca=
CoAyqMtpM2eL40wFnXHugE77WdGLLZixx9a2c_-dE1oA5QjUZmRZjREjFfc2MWQruoKrNU4CITZ=
04Ges-2jOPrXCqG4tR12nl9kT_ThDW9NlCd1aEmKQNavINVX-C4Oaa0EYreK5KsSCnWgcaGaaZ0=
muXZoBaJjgxGrYCGH_rYBohBR58ZkecYLelR_rNWLe95mV181xsxnSfh5GlGu1BRSwjVZS-fmlD=
xbv8xfx5Re3aRCb-c56qDXLWWYeZmeZ1taeM_6HDN5I8V8erlo5qYoEte1pBrvGgV2JOxlu2zUM=
T2RBwT8vJ7ogJkqpqVdYQWi1dMKrN7xuQMwAuJOwU_s23ccLVwvS36uRd8vDJh9drBnD9CI2f9D=
C_wxJdQLOiprF6AFwfi8RYeGex_A2RdwsalaceFiw_v7qIUocnxFNLA/4rd/HblG8xIiTg2ZaFo=
-k8XuGA/h0/h001.EdoMlt2Jhn20hnP7VvX_HgDuaVp02ghixRw8aHzXFs0">Read online</a=
></p></td></tr><tr><td class=3D"dd" align=3D"center" valign=3D"top" style=
=3D"width:100%;text-align:center;"><table role=3D"none" border=3D"0" cellsp=
acing=3D"0" cellpadding=3D"0" align=3D"center" style=3D"margin:16px auto 16=
px; padding: 0;"><tbody><tr><td style=3D"width:630px;padding: 0px 0px 0px 0=
px;text-align:center;"><a href=3D"https://elink431.curiouscreator.io/ss/c/u=
001.cFR38JJHh3ApL2Gp-WmNeKM2QUmVmp_HudJEUXeo7_miKMRbXoOnDvvySPO3hjD5czNhknH=
p2kJpT_cF48FMD6be6_e9apxvVzOjS_ZEBKkj41bepruphmcFyhX1mhhCh-u37Xe-I7EnqbE5qF=
ps9Sgurve5lVsxRj0hUKExJCHQPqp9iE0FHVQPB_WoZtkWT_GCpMauzz5puw95X9bHoSG_noa6J=
eFMju_KgD7dOSZzesmAmrzWKqKmPKD82EbPlP5P99I32Z2YZGITQiXOEXCL_muz54thQMQ6eBXl=
jokH0HRMAeAFsNsVBC9kWvP2rqD_aZI7FhJQJ5g_wkU-0KozmcPaaDD4IlDpo4x39QYZ20KWdoi=
vf3XCaBiaYqBFctcWzUh1cqcGaZA427k-N3aO_wJIS-AObEDRXNJN9BHt1cTZeIrDfXh_wGQ58S=
EYAf0t0krCSRGE2DutYrihbR6MzWcE6_-bLJGHt2G-yLIM2zH5-vEiZVk1DrTOTGljC0W9MFuwS=
ldScvLmkrO6sND2Q0XcMq3C3R20tuhwCG2V8efN7oY4srBWxfmg6CVi_q_H0r8uIfuMtIjy_wUB=
b2hufCH764IeOG5wXmafHfpnC4z0qHnI4LUB4hVkm64C-pxbXx4g-EeQ7JtRI2cs0vE0Z_WU0t2=
jTcsrK2WwBp4Dvved7iJiSTeDzgF8ys4JKqJ74IJ1kH0j37_2wDfhoXszHfgUPl1F5MFWTFQhZR=
lUDmgHYuYBUyV2aws9XKpvgDoehxBbPlJBhyfIAuIOKml88BK8yuyQl2QoP_PCwocXKHdjWU7Sr=
J5tX13U6uwwWarn_DmcvcS6El8nTnZJJg/4rd/HblG8xIiTg2ZaFo-k8XuGA/h1/h001.i8uEpH=
_5sPKq-OyHXXb6orEhOHd0i70AKKu97l7U60A"><img alt=3D"" width=3D"630" height=
=3D"auto" border=3D"0" style=3D"width:100%;height:auto;border:0;display:blo=
ck;outline:none;text-decoration:none;margin:0 auto;" src=3D"https://media.b=
eehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,=
quality=3D80/uploads/asset/file/98374b5e-787d-4704-b6bd-063c3d39fc7b/Newsle=
tter_banners__14_.png?t=3D1753878273"/></a></td></tr></tbody></table></td><=
/tr><tr><td class=3D"dd" align=3D"center" valign=3D"top" style=3D"padding:1=
5px 0;"><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" align=3D"center"><tr><td align=3D"center" valign=3D"top">=
<h1 style=3D"text-align:left;font-family:'Spectral',Georgia,Palatino,serif;=
font-weight:400;font-size:32px;color:#2A2A2A;padding:2px 0;line-height:38px=
;"> Why your audience isn=E2=80=99t sticking around (and how to fix it) </h=
1><p style=3D"text-align:left;font-family:'Karla',-apple-system,BlinkMacSys=
temFont,Roboto,sans-serif;font-weight:normal;font-size:20px;color:#3E3E3E;p=
adding:5px 0;line-height:24px;"> Followers stay when they feel understood. =
Here=E2=80=99s how to build that into your content </p></td></tr></table></=
td></tr><tr><td align=3D"center" valign=3D"top" class=3D"dd"><table role=3D=
"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" alig=
n=3D"center"><tr><td aling=3D"center" valign=3D"middle" class=3D"mob-stack"=
><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" alig=
n=3D"left" class=3D"mob-stack" style=3D"width:100%;"><tr><td align=3D"left"=
 valign=3D"middle" style=3D"padding: 5px 0px 5px 0px;"><table role=3D"none"=
 border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"left"><tr><td al=
ign=3D"center" valign=3D"middle"><img src=3D"https://media.beehiiv.com/cdn-=
cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,quality=3D80/up=
loads/guest_author/profile_picture/ac54e6c1-e882-4b56-b825-517dd369a646/thu=
mb_kenzi_wood.png" width=3D"40" alt=3D"" style=3D"display:block;max-width:4=
0px;border-radius:50%;position:relative;border:4px solid rgba(0,0,0,0) !imp=
ortant;left:-4px;box-sizing:content-box;z-index:10;" border=3D"0"/></td><td=
 width=3D"5" style=3D"width:5px;">&nbsp;</td><td align=3D"left" valign=3D"m=
iddle" class=3D"g" style=3D"position:relative;left:8px;width:100%;"><p styl=
e=3D"padding:0px;color:#2D2D2D;"> Kenzi Wood </p></td></tr></table></td></t=
r></table></td><td align=3D"left" valign=3D"middle" class=3D"mob-stack"><ta=
ble role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D=
"right" class=3D"social-mobile"><tr><td align=3D"left" valign=3D"middle"><t=
able role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=
=3D"left" style=3D"width:100%"><tr><td align=3D"center" valign=3D"middle"><=
a href=3D"https://elink431.curiouscreator.io/ss/c/u001.J4v_RGFfiegdWF_9pe04=
nhUOw9y7gGF6UKQWH6o8BnxdQUM0Lnu7fB4wH0FCc97LA7i1zf2cssKDEWNDF-GUeqok6xfWbU5=
sf2lLhoZiZDVnsh844tHMqV1B6KUTblcSIeS9Kd_nzmc842UcwUIo-gAyjfjC4WBYEeo8AkRsm_=
pi753eUyRy4FuyclujxeQs63StnurFYDFudZHrwwdN4RXS0BnUQPIZ-e3RkmMm6ccbNVGakD0oP=
QdteNX5L2HqU9v7GjfCYzB2EXjiTLHPFuYqwhLUVwCPbCRkgtc3oux7WJcq3JFWCFmf-kSAdUQq=
_BknMMnkHlLWPYKLaTqgKUwyJsG8QHZVEX4b1xfGJN0U5aNHP1ItX4N8zD8W_mz777aMxGLoMG3=
3Hu4IerM6Gp_T-ivZZHRKfheoydnw1kQ/4rd/HblG8xIiTg2ZaFo-k8XuGA/h2/h001.vCsvXZe=
Gaj4g5SWv5RoTQp1sc-zmZ4iPfpsqJ_I3znU" style=3D"text-decoration:none; displa=
y:block;"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0" align=3D"center"><tr><td align=3D"center" valign=3D"middle" style=3D=
"border: 1px solid #E5E7EB; border-radius: 100%; width: 18px; height: 18px;=
 padding: 8px;"><img style=3D"display:block; width:100%; height:100%; max-w=
idth:18px; max-height:18px; object-fit: contain;" alt=3D"share on facebook"=
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/header/facebook.png"/></td></tr></table></a></td><td width=3D"8" style=3D"=
width:8px;">&nbsp;</td><td align=3D"center" valign=3D"middle"><a href=3D"ht=
tps://elink431.curiouscreator.io/ss/c/u001.xMisJvQ218keEk8IiyB-kaxn19MJAd3G=
Z6ZWF7452iMUXVASVr6ZwP7MAyoxQ3yWndAOjQWYVxZPktoFQgvho4ywFM9zdpNJaGupy0CbzZz=
7moIkiFQbFVA-aBH3A2dbpSXpBG6aOTUSGkwJFNxuKmmRYwcAh5KtmSOz0SvCNzpXzrHD3QjNSz=
O781F18E6ewuDHMMjiCZ_0UWD31t6THvxarEpClExBC4p21s9L2oBRBqKaeudH3mFuy8oxW-COk=
JSheF3qJAe40b0HHB6g4Nd6XSBhwZZOlx3ZQjfwTGtmzbYDPGJhATHEz5q5I3Y8jppCWpFbMDrW=
X1N9YedjYTo798EGJZNXIMeeBxsyXRov8onB3d6YsXE-KsxqazNjoNVthGOJlMVaXewFocQvdwr=
DcUgESFr1TDxue5TYb22icsFfx_cPZvA3T3Ap4dFlui-988jugYYzlhjBHe8z3DNG-UJwAZ8jXo=
zaNSFtjvFlydMVZU9qkU6RFcl08FByuYGI07OEKc3L5m0QxiYO3bR0cJPbwt6J-Kq1zpda1g8/4=
rd/HblG8xIiTg2ZaFo-k8XuGA/h3/h001.MqieqZELxbXkrI1Grof3JU2Wt5kQ0AlyuqtRnsK4Z=
O4" style=3D"text-decoration:none; display:block;"><table role=3D"none" bor=
der=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td alig=
n=3D"center" valign=3D"middle" style=3D"border: 1px solid #E5E7EB; border-r=
adius: 100%; width: 18px; height: 18px; padding: 8px;"><img style=3D"displa=
y:block; width:100%; height:100%; max-width:18px; max-height:18px; object-f=
it: contain;" alt=3D"share on twitter" width=3D"18" height=3D"18" border=3D=
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/tr></table></a></td><td width=3D"8" style=3D"width:8px;">&nbsp;</td><td al=
ign=3D"center" valign=3D"middle"><a href=3D"https://elink431.curiouscreator=
.io/ss/c/u001.J4v_RGFfiegdWF_9pe04nqlfk5vA8WTq4rGHNLUVnciuFdTBOlRBz4Ar-NqzV=
AW8xySQY84GKIVjegR0_riZFMJ4yJi21wngR-RkoSavKrBFEEnpiNXmGdVvhYbuxvd0k8N7Detb=
LZ1JItuEZB1UjyCC3QBMOh48QvYc1M-d5y0bAHLYznAmiLyOedYKifn8QBjhHjeq2Kte7nf-61I=
4pJPHVGdHST56t-GYL2TFeBrl8QEmxfVl07e8cRZVgJCtyWxMZpRQD5VrvSO0z8zfpvtPTNBIzq=
eaa0TmyL8vgVfCYvrWmebM-Zd4LUIENH9s7mbigvjFmvYQXs7Uo3ioLSgGZ7Sa-Sc6mH_uR2BpF=
xMkPhR_0sY6JBEXIXAq7YLd-_838H-U9oYYyGDBPhRvGBgg4KQZX4b0FduYfwD8LzVcv7FTjlvf=
zGViKXveBTyL36UI1yqc6AEsEBUCxboSLzmMOBUqeioqXBmmwJ_OVNNRiq85jSqobB8J-2iHl2X=
_8fj63fExM7-tGP0yB1L5LPMcKO4QkIytTh_hdGQmNKM/4rd/HblG8xIiTg2ZaFo-k8XuGA/h4/=
h001.uacmQ22gwOQtOgJzjL9ZokwzKONYRq73mqmO0UIFUKU" style=3D"text-decoration:=
none; display:block;"><table role=3D"none" border=3D"0" cellspacing=3D"0" c=
ellpadding=3D"0" align=3D"center"><tr><td align=3D"center" valign=3D"middle=
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ght: 18px; padding: 8px;"><img style=3D"display:block; width:100%; height:1=
00%; max-width:18px; max-height:18px; object-fit: contain;" alt=3D"share on=
 threads" width=3D"18" height=3D"18" border=3D"0" src=3D"https://media.beeh=
iiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=3Dredirect,qua=
lity=3D80/static_assets/header/threads.png"/></td></tr></table></a></td><td=
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"middle"><a href=3D"https://elink431.curiouscreator.io/ss/c/u001.J4v_RGFfie=
gdWF_9pe04niIw4sSOGcXECCD7Lo-7M46gWVnLPiOX6oa3bWFtaWjs1NEM-JytoGbpbpIZJxnoD=
55HFwM6ETirGbmbkUkKZ6zE2_x9B-J2jz4I7iys-pQbO8PiM8kB_spt8ueJIeBErP3E97IkNi6w=
jdzByhV3IgxbTGolA_ohwUaAONUaXVFrxX2cCL1e_g05EMsSSvNRQoAtJzgpQeT-zc_sHmkN06k=
sgO-tz9vwSssdiHeych8_CtjSsIgtndbcroet8GfHnvia-v5h4ESdkaqMznyYIpZcMe19NbgfW4=
G8moFiJk5I564K9Wt0XgRnkZHu-KMC7qODXhAx-HpiNEsPcp6ApCz5ukKCejJRxaekLyNLvH76i=
-ZGOYGQBJm39s7WRPUeUQ9ITPoTSMULf27u68e2M_lrCOQoRo9S-iSMzk_ntzn6/4rd/HblG8xI=
iTg2ZaFo-k8XuGA/h5/h001.9o2IvfsymtP_KZrH-gS2_jn6npjIifsBsZIGhe7qWqc" style=
=3D"text-decoration:none; display:block;"><table role=3D"none" border=3D"0"=
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er" valign=3D"middle" style=3D"border: 1px solid #E5E7EB; border-radius: 10=
0%; width: 18px; height: 18px; padding: 8px;"><img style=3D"display:block; =
width:100%; height:100%; max-width:18px; max-height:18px; object-fit: conta=
in;" alt=3D"share on linkedin" width=3D"18" height=3D"18" border=3D"0" src=
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onerror=3Dredirect,quality=3D80/static_assets/header/linkedin.png"/></td></=
tr></table></a></td></tr></table></td></tr></table></td></tr></table></td><=
/tr><tr><td style=3D"line-height:0;"><div data-open-tracking=3D"true"> <img=
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/4rd/HblG8xIiTg2ZaFo-k8XuGA/ho.gif" alt=3D"" width=3D"1" height=3D"1" borde=
r=3D"0" style=3D"height:1px !important;width:1px !important;border-width:0 =
!important;margin-top:0 !important;margin-bottom:0 !important;margin-right:=
0 !important;margin-left:0 !important;padding-top:0 !important;padding-bott=
om:0 !important;padding-right:0 !important;padding-left:0 !important;"/> </=
div></td></tr></table></div></td></tr><tr id=3D"content-blocks"><td class=
=3D"email-card-body" align=3D"center" valign=3D"top" style=3D"padding-botto=
m:px;"><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" c=
ellpadding=3D"0" align=3D"center"><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"><sup>Hey there, Creator! I am </sup><sup><b><a c=
lass=3D"link" href=3D"https://elink431.curiouscreator.io/ss/c/u001.cFR38JJH=
h3ApL2Gp-WmNeKM2QUmVmp_HudJEUXeo7_mCjDrRunH73VCbeotf4afDLHnCo5zzReRDGgoJHUP=
wTGjXRJc78Q9R3te8GYZvEqrQpecBsDqVjTADEykxMYxLE-I-YRbPVcmQtOTVGO0Fa6FLatGZLK=
8n-1V4NyOofhLBx6-HCjwrj8HOr-_ifuj8lP_YFzJP7wEqn3eoopj8iyPWUJqWWQ9Y2cGzLJPMh=
NLvWwp3RKY4ujklxk1M1Yu0kIDaX5dj2rUcVTTDtD49Uy6ipxAGqP1jRdfB2fHQOMVjemTnE4wp=
TqHtYOtuPbvpeMktpwj3Q4skLJmAwcdb2QvQ8H5kftjbwDMhHU6ZcHz_RZRpRpcl4bsOWv1eHx9=
tCL3Xxm0WYCiisC4I1VNQUUsNvuC3_zYhWoKEWTq8GGkEmz_WCPQUFVOKk-n7iz4e3aq44kGtLC=
UM0i-GBsOMoYYjTPzH4JQlLXy73UkIhOTWbtAzmVN5E7IJK_owsu8oLGaJleAFZtSgeXalM4g2C=
R7dvPYJPqUtRfXOeOWS-nvR1Ll-2QX_yQG51IZGzwLlWJBO2snYMyk-EeV00BFIfcBWwICsBK3c=
BwzTeDHs5GeUooR3NACtJrWCsd6u_Sa7d7IiCuSK_pic819Ynif6lXj9k89zSwIceZgRS68jfRy=
-SBJrmB35nnwFVTJYm8p9r1jLO3WFBJ07gzyNAuLgK8liPEz27j-pPJZnsXzvVrfR46jOjv5Sej=
mEJ5T5UV_uDzL4vO2UwG7-Wx8vH3YO3D8qJSBEw1rcShPm-DtuNhsaRHOSVUjPc1Sl0QuC6Ltzi=
FRj6RyStDQtg6dR_vu8ZF1jhWueFR-_jX6NM5rLgsryhBs_w-9bGa0eU0cB_3fpGyxfO9azkCTO=
7wLuO_eFqQ/4rd/HblG8xIiTg2ZaFo-k8XuGA/h6/h001.qWCPFD3VR6boOJTBu45z38ZGcZwpD=
mxm_j_YTWATrCI" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><spa=
n>Kenzi Wood</span></a></b></sup><sup>. Thanks for tuning in, and welcome i=
f you&#39;re new to this corner of the internet. I never take your time and=
 attention for granted, and I&#39;m grateful you&#39;re here.</sup></p></td=
></tr><tr><td id=3D"tldr" class=3D"dd" align=3D"left" valign=3D"top" style=
=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 s=
tyle=3D"color:#2A2A2A;font-weight:Bold;mso-line-height-alt:150.0%;"><i>TL;D=
R</i></h2></td></tr><tr><td style=3D"padding-bottom:12px;padding-left:37px;=
padding-right:27px;padding-top:12px;" class=3D"ee"><div style=3D"margin-lef=
t:0px;" class=3D"edm_outlooklist"><ul style=3D"font-weight:normal;list-styl=
e-type:disc;margin-bottom:12px !important;margin-top:12px !important;paddin=
g:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"mso-line-heig=
ht-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><i>People=
 might find your accounts when they=E2=80=99re looking for information, but=
 hacks and tips alone won=E2=80=99t keep them around. Followers become fans=
 when your content reinforces who they think they are (or want to become).<=
/i></p></li><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:1=
50.0%;padding:0px;text-align:left;word-break:break-word;"><i>According to s=
ocial identity theory, humans naturally gravitate toward groups that reflec=
t their values and identity.</i></p></li><li class=3D"listItem ultext"><p s=
tyle=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:b=
reak-word;"> =E2=9C=85<i> The quick answFer: Rituals, recurring beliefs, an=
d even =E2=80=9Cfriendly enemies=E2=80=9D turn followers into communities.<=
/i></p></li></ul></div></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"> People don=E2=80=99t stick around because they =
like your niche. They stick around because your <b>content reinforces who t=
hey think they are</b>, or who they want to become.=F0=9F=8C=9F </p></td></=
tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align=
:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Or,=
 at least, that=E2=80=99s the idea behind <b>social identity theory</b>. Th=
is concept explains why humans love forming tribes and even go so far as to=
 defend their favorite creators in the comment section. =F0=9F=A4=BA </p></=
td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-=
align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"=
> The creators with the strongest communities don=E2=80=99t just teach thin=
gs. They <b>make people feel understood</b>. If you can do that, your peopl=
e will stop behaving like =E2=80=9Cconsumers=E2=80=9D and actually become a=
 community. </p></td></tr><tr><td class=3D"e" align=3D"left" valign=3D"top"=
 style=3D"padding:15px 15px 12px;"><h3 style=3D"">Be honest: how would you =
describe your audience right now?</h3></td></tr><tr><td class=3D"ee e " sty=
le=3D"padding:0px 15px 15px;"><div style=3D"margin-left:0px;" class=3D"edm_=
outlooklist"><table role=3D"none" border=3D"0" cellspacing=3D"4" cellpaddin=
g=3D"0" align=3D"left" style=3D"min-width:300px;"><tr><td style=3D"width:10=
0%;border:1px solid rgba(50, 50, 50, 0.17);padding:6px 12px; border-radius:=
4px;"><a style=3D"font-style:normal;text-decoration:none;" href=3D"https://=
elink431.curiouscreator.io/ss/c/u001.cFR38JJHh3ApL2Gp-WmNeKM2QUmVmp_HudJEUX=
eo7_mmPZJXfj2iGLk9kEUTP45G7f9-RjYG8QX6MBsQDdUxCFKmI3Qth2ji6DARUhTPjIf8shrnc=
mvvC1xaAQowI-BberZ3Jz9CqbxULmCYGVFcwz7XcWRYL8gbzlsNMNDrPVh7yPAlTPTj2qS25foR=
SM1ac1u2tb3qsB-wh1e0QzCs9orWYk0tNSo-5HDkV4Nl5GaO1nNatV75ofwkxxartMR-0WZ5XMk=
ho5PN_sxpQGa8UxqBzCcl8iDNSsSKw4EY5hi5VTCtaziBnQWQrrnsyi_HUXQUNkz4d8gRVhVk-4=
FcFtquJGccQdmDQyI6U55pgjw1HivHNPyEsjFYnq4PbPjlbmoTfveoY9-PL72NdyZgiJJLipHyF=
oycMefOoFVM7RuT4ESnKRtDjg39QEEFE-9Rj2C-I_lZZZ-aTRAUUjS1F5GQrtvMHGfOQSL6lpE5=
PceRPCGBur8zaDkZNU_6IK-X_zetLRWKYzv2zlOKVjZ53-tp3YWj54W6p1i73NC4lVEvV7GCFvT=
T7HbxX7cVwOW-Qg-WAyDgH55f5sn_01zdz5Lm4_abisKeeerU4v2DSGeio8rnlifCWLpLOJxNMa=
6FQbZrEh5ja-Pxk3l7D8AEZqHG7kadmqxJboU8Sfpe0zX3dkKBhiAxV2Cs22aWMKhj8QQHarsH6=
3rfsvV5KeMae13BmeeKUVO5jC5ZyMSbPJnSAR_nJzxs07wew5FWXBPn3QbmPmS0joBakhld4pcE=
w2qRbrrSlVJGeDgEXOMuRcrbTuhthRMsqrR0MT5HvJeSMpOs4x25y-e5qg9xqxjUBnCYkTi0HqM=
NHn6gly_MBJ1j68jb4h8D9iJs3rdfPdPRF4hyI9ktx1vrIaC6Gv6cX86PHJmnUVz7o57qrxcDdx=
X8Bdqowt6vjcg4VzF7IMF2gobWkKiCDyuVJc0fdiJU7WhOEQX7hjtp7Am3cxw0OaO1Tu9G51ocu=
K7dVSNqLaO5Sm_o2aOIQSELvDZjAys96E83UbaHOYwTE2RNGj5P7ZKfu6t8Q-BDxqgfPbD4YJQ4=
/4rd/HblG8xIiTg2ZaFo-k8XuGA/h7/h001.CzTeG-G7QU7p5DYCTHSEbPFentjDzJMZGCCdb4t=
4RIU"><p style=3D"font-size:14px;color:inherit;"> Mostly casual viewers </p=
></a></td></tr><tr><td style=3D"width:100%;border:1px solid rgba(50, 50, 50=
, 0.17);padding:6px 12px; border-radius:4px;"><a style=3D"font-style:normal=
;text-decoration:none;" href=3D"https://elink431.curiouscreator.io/ss/c/u00=
1.cFR38JJHh3ApL2Gp-WmNeKM2QUmVmp_HudJEUXeo7_mmPZJXfj2iGLk9kEUTP45G7f9-RjYG8=
QX6MBsQDdUxCFKmI3Qth2ji6DARUhTPjIe3TsOvB5ZB-1PeK3ICTCqAtTmctzbNwtX7WmpuIrdb=
rXM4N-qecLgvtX9n6q5uuUFvtfvsBGJjTViecbQvCuS9IseB0aA2dbZ3eFUcIMRLqxdDe4NrE9i=
o3I0R9MrW3UTvPJ9Wl92Cb2kAjrzZscLo1Sl-3_PcGSh93EAkXwGiBFF239ypsB8qln-GyAfiD1=
fQQq-sFN5QmPK_HWwqQxfBi-tbcuXaGjH71AeTr6vrOFWtRIjYaadkqjYWRcWWxjM00n4gvlqex=
Kzggzh-xqUyYqjnmbznvY3_yABJZPkWpokOSEB0cmZq2o7RK4wvX3pDFn81jXOOIj0yxVFZAsIi=
vkOxr7Nr9Ll5brGPCp1c-7FqcOO2oJuktQdMC5xzbFZozj7GyEG5rEJ0QDfeJA49rB0vYd2QgQO=
4PrSNfShpz8SXsLhLqi4Ge21oG-HuRy6a7mazQtisYiW8DKBUI75mt8V1Jbj3nhM-Cp5K0-74BB=
Z4ahr8nVbh6k_rPej0SRXZn8ymqmPSuSrpf9s3nhsWlRzKn53lN9QDqCjXUpaFUaI1Ogi04xFEu=
htlS2ddQsM5OFejJYK87GI9jnzw6PJ4hY547RjB20-1RHiQ7vTekGZFEeiY4dQRDjpQlEL7Dggz=
rYokNdKOjvkiTU6g4jGQF0lBTEXE2oJqmJ08JA1dnvO697EL6JCxzhTYmspHvtLzm6iLE-uSvRk=
jO35BYmJIG16_AYroBD3jf1XulzHIOhilkg8I1aBZKRTt4M3tjH3irxthYhqOE7CFbMKcVcCkfK=
pkNNFv1c_-TK9aBpxYltm7AROaajZ4_IfiKU0S8_ltuAwAQDiu6isk9hL5-rmYWhQaR56SlE2uQ=
RRLr9LdD-iFG-sc2NRSKmwF3GN0N4Pr4CDNHC8TQ-JgJn50UDmSwS6rh5mb_JREUG-Ujh328Cgi=
AWWIb2bXcD7GiGVOCNcGDbtzCzqfxn3dPyxQ8jkw/4rd/HblG8xIiTg2ZaFo-k8XuGA/h8/h001=
.9HYqMVHkhHpEg1afuY_qp4WBJ6kVJWLvNIW8flAuo0E"><p style=3D"font-size:14px;co=
lor:inherit;"> Helpful-content fans only </p></a></td></tr><tr><td style=3D=
"width:100%;border:1px solid rgba(50, 50, 50, 0.17);padding:6px 12px; borde=
r-radius:4px;"><a style=3D"font-style:normal;text-decoration:none;" href=3D=
"https://elink431.curiouscreator.io/ss/c/u001.cFR38JJHh3ApL2Gp-WmNeKM2QUmVm=
p_HudJEUXeo7_mmPZJXfj2iGLk9kEUTP45G7f9-RjYG8QX6MBsQDdUxCFKmI3Qth2ji6DARUhTP=
jIczuRSRrGO7m5pSMmkyvBayAxjMDLelA4x2cNubws5LA683M0tD-05K5evl1qRIbGNUMUkTpgg=
R4Zuq2wSKesPgdqR-FYR9XXSsr9iO11zkgte4S1nCS4KHp74au2Prk4lsfzzLNCfiI2hRNCD2uD=
1CmR0wUbqdbEyVcCZTj2IQ4VNyRHat6W4Bj-qmBjpcm-wkrvaeSnKNxHXg_qAWrqknIN4SQZ4aa=
6UxBEpHgtvoXu2oGa48o1515QcQVXeARYTdb_XTOOos0phbKkuTsGMRF0bXj9vQBhMkkZqSo2-g=
jb7pIL5HFZ3RWhjKawaCOrklZ5oh3MCfjgDnvOHg-7YeWbEk_oIifyByWihJkkAztmcvGNrUUYX=
tjQ-LvZwekft_0VlI1g6mn7FXW0ugeNAiQW6NpsIcJ_52DQDpeNDkNYEop4h2-iXu52zIILGa66=
32XI3IhyVWSp0XDosHCVoTXhYjvGRsVdHSTTw3LNN4mwxE0yfSo34lTZ91V-eqVZofuGHFyBd-g=
v_a-CZHqCsbBD_JcH5MOpHErBb1IcxpGbwFdTcYiMt6QwgFxr9yP7Og222a5ZqqHijEH43bopif=
ddiU4QPuovbFiT2DcZRt6_Vdb_VFnEBeZ6Qwv8IZ4FuthjTMFpnQX1Tju1uCqyWkpePoEAA-gfp=
v2zHHuMT7UTGGZQDAdMHF6GWk0tIjfcbYae2wgWPkGR5S8wkujX52QA5YAWfPxY1mK6i_MRnUgp=
hz2gvfjyYNOTbBRNcuhdD3QpQjLdoosNw0CxgDnOWGxmcQjtT4B5htpAEefR9Y_AMBgcz_vAoBg=
8rzNw9UloGjail-8ydMAeNSx-uNRoRjhhg6yZdSMqtIyefjDCoZKWi3ecdaxk2ViuDCJAHSZz5z=
RTyPXN8NKrEAxV8qoPttdseaGFEJdzQgrbGGFoE_sfAPSYuRlncQp88NMQXX4QrN5WJdJaQFhA3=
kZanFC7Ji/4rd/HblG8xIiTg2ZaFo-k8XuGA/h9/h001.PZ37rbLBU6EHGJ1Vdn3jjI0DZTOfyU=
cRt6ueoGrA7ME"><p style=3D"font-size:14px;color:inherit;"> Regular commente=
rs and repliers </p></a></td></tr><tr><td style=3D"width:100%;border:1px so=
lid rgba(50, 50, 50, 0.17);padding:6px 12px; border-radius:4px;"><a style=
=3D"font-style:normal;text-decoration:none;" href=3D"https://elink431.curio=
uscreator.io/ss/c/u001.cFR38JJHh3ApL2Gp-WmNeKM2QUmVmp_HudJEUXeo7_mmPZJXfj2i=
GLk9kEUTP45G7f9-RjYG8QX6MBsQDdUxCFKmI3Qth2ji6DARUhTPjIf4QubfnHq1txn6AkMCqT4=
jVPAaHioOzFO0PzB2UlAcbsKdEjCVDS2bUiZnuEzwI3DDrob9aHctCArvAgnH9f7zLEQUxFnldY=
TCLAu-qNOd_-oyNL7nqpt_oi6hEwgPdow5cNYi2iClPI5m7D3qOTDFRbqzREOShimdWXnKhsenH=
6fOWV4w8AlevLcIVKeBWNOXIP69W2QMoWbNj5EOqKHgxSzDJpC68L5gDA1RkZKvW-o9jv2Iwu2X=
A3ofGK1Lzy-LDvAx1CLws-Hq4fMz4NYGfvQhSD6ZrojgZ1Y5neEsosYKSq6WWq3cgZCqRzeZ5mr=
dzjSBKWrjOm6foA1w6V8Bdzz6Q1iLFogyGcmLjUqMN0WN24kK0dIqQkS_wjBuMH987OA4LXile-=
vwbB8A6xVTTbkjbwq1YfEUMHIYlTBzSyaukPsemmMtp5rwkqAywxnDzrT2nmOBiRVMk2IdM2oT1=
82BSfdl60r6Q1mhyZiJlycKa6N1Py3eXOaEyCC3DZkkfEcXxxk_uzy18MVSKVLICFkzZUl7P9JF=
O4RJqMHF9_u7-LVU881KklpBLLTmHhoE7PlmAvci8ZP7FMe0Xy4WuuYo7XNvWwB43_2V5VYMwUk=
o3H_ZAf-I9yJA0EqCBDHIXD3-FFsJN58Jky_uMK7pC047-T_JGnSL7OFxpCyTyHC1qnqetRxT9V=
aLM4KkCvur0bH2LXZE3yhEWuqBS8QIah6GsEiurAZ9bnUDUi6xn2dTO0U1CPbNQhxKySzEcnBx_=
Tz6zBCavEXHM42OFJWh9dLe_5cl4U-84z-q272fRtgltIXmTr-h-Ryq7X0PTtLsp6A2ys-lWWPQ=
cgD4fug-YptfTlPA64X-uY65Bfp3uW7GjFc8rrXC61E2za98uzUwPCN4l56eyYv_CB5lB_9fgo-=
gsDXQMu7ZHyps0QZFTKCxTmi3v6jUjfYlxO_Q6RzsiHWrKDbDA2Sd6XtxRTOy/4rd/HblG8xIiT=
g2ZaFo-k8XuGA/h10/h001.OPNcy7O8NtaeNu0je-x-Iu2DYZ2bb04Tg86LdthsP68"><p styl=
e=3D"font-size:14px;color:inherit;"> A real community </p></a></td></tr></t=
able></div></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"font-=
size:0px;line-height:0px;padding:15px 0px 15px;" class=3D"dd"><table class=
=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><tr><=
td class=3D"dd" align=3D"center" style=3D"padding:0px 15px;text-align:cente=
r;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><span st=
yle=3D"color:rgb(63, 96, 50);"><span style=3D"text-decoration:underline;"><=
i><b><a class=3D"link" href=3D"https://elink431.curiouscreator.io/ss/c/u001=
.cFR38JJHh3ApL2Gp-WmNeKM2QUmVmp_HudJEUXeo7_mw3BB6XIRUy0woftXDP-1hffmWHHhBj4=
5ZgN4LhXiRSij5hYAmxk8-jr4LFdS0pIIgRdhy-BRCEwLZhCWguBzmYciw04f_xOSZy96SpTHd_=
_jhaERT3b7OTGAiSTS7EjaSEstDUOncgoKnuFKta00ndUZyXHJb5lEJGzl0vCVz5JPhhQhJ06h-=
_1CHYzJd6I4oswMyZVtidkgx2Oeysqc5vXBbrs-wb336qHRYStQ5Lg9sbvf2qbAFib8bICdEddv=
0KldxAYq2VsFjfHPn-jsqK7rhAT7tutfTB3SYA7BwshJn4LwLJZ206CtsIQa373oyDZopSwtE9V=
WkDuVcVzhJ-3I17eegwXGEaYcXL0LQIEl1IYERnZ1qYCJc0qQ2VCy4_hkL0At2gXUbg08R2XXk0=
7wvO59h26Or8NFFz33l6gGF3yfsd-najp7QX5hcaEkFP6H4eEhxTS-eOQxAi6BFh1aybnap8L6q=
3EhXSxeGZi8qcmRyrOmm7lyqn87Gy9IpImsOpKCUzPWNdRjimxZRObFgyf88LMv8tgm0Y8RqYhn=
fVpUgG_jSxtC_nWkeX6SLqe1xBAmXNSvQFHcakww0vKtctvzX1yda95K4gziOuJJ7kQa6gYpP6g=
I3rfd3smQT_my5h-1dRvkiUztsojFpNSNaGF6bp9RFNmChNr8DmHioIJ30vaAUMXgiOLi6kJKt1=
Jzy84QEm-C_MxjDFX_CXnUqI5k8WNjvQ0tVY4rnnNz0J75J7k3kKZf0zuNBU33HNjHL5lA7RAJ7=
Al-oSas5qou8Iq5yK0CKN9bL3CkR1A/4rd/HblG8xIiTg2ZaFo-k8XuGA/h11/h001.Lo2U4IGR=
JgPwX487ZERNxrlvvibGvmzDOd6G1-Um2oc" target=3D"_blank" rel=3D"noopener nore=
ferrer nofollow" style=3D"text-decoration-color: rgb(63, 96, 50);"><span st=
yle=3D"color: rgb(63, 96, 50);">Subscribe</span></a></b></i></span></span><=
span style=3D"color:rgb(63, 96, 50);"><b> | </b></span><span style=3D"color=
:rgb(63, 96, 50);"><span style=3D"text-decoration:underline;"><i><b><a clas=
s=3D"link" href=3D"https://elink431.curiouscreator.io/ss/c/u001.cFR38JJHh3A=
pL2Gp-WmNeKM2QUmVmp_HudJEUXeo7_miKMRbXoOnDvvySPO3hjD5czNhknHp2kJpT_cF48FMD6=
be6_e9apxvVzOjS_ZEBKkj41bepruphmcFyhX1mhhCh-u37Xe-I7EnqbE5qFps9Sgurve5lVsxR=
j0hUKExJCHQPqp9iE0FHVQPB_WoZtkWT_GCpMauzz5puw95X9bHoVQESAFr8r4PNL5yxFTKVLOL=
sYd5jjI2euI0g_6GqRWsEe0XkSe0X-OfYcnGrT8S6JwJeOhF_pKvcpNkyLsZNu9pTYawOHWhFth=
eCcNzl0-JY5tgUMyPVB7ltT3c3E2QHC03QholZgwGb5LU5z7-kuV0bVwLD3eYxeHodK9-GT3OJo=
rYeNOI-XHb5be4-yoD55DA5NjVu-wV4QLXtJUK-kUaUjth7BwgzWxusJDLhyWg4NsYm1TGJaT6k=
I1rK-TZQzPMUGNpDYhJJcmy_f1VqRsqpdKamEbtSrSqTDWQvsa95btKRbpx6nn44uXz9pF1Xvua=
uzNl_UfChCzCVRfBn1grYnND1CvwKDmMOVmvqIA2gm3-wQQuPKJOFlvKT0I5n2Ynh_-SSKjvxEZ=
h0pCXRr5100iShzPzc05ucZ78A06PgvaZuQ1gjyHfynjx9p_6B_MQnhVQPV4uA1ubNlxSZKghW0=
wHg-VGjZbRmPYMZ56WT8LJPDcdZy5vvdUZBykUQMiHtr2cA4Ubm94fLzjORFVUtqmQhAIiLPeq2=
6SI9UTMcC9q-6qhlbBwJuqw0he5Y1LmQ6W2umQ4z4X1apsRNX7_PSSIG7AzlUtAfHdS8_HE2Mxk=
-5u266wNhPj_0JIHnw/4rd/HblG8xIiTg2ZaFo-k8XuGA/h12/h001.T670e0ySJNyYWP4Xdxe2=
mDNH6ngt8-gfA3GlWmX72hk" target=3D"_blank" rel=3D"noopener noreferrer nofol=
low"><span>Past essays</span></a></b></i></span></span><span style=3D"color=
:rgb(63, 96, 50);"><b> | </b></span><span style=3D"color:rgb(63, 96, 50);">=
<span style=3D"text-decoration:underline;"><i><b><a class=3D"link" href=3D"=
https://elink431.curiouscreator.io/ss/c/u001.wCOL2hd8XHm-MNPs5nAqZUV4tumnvT=
MXhTTWMg0yLAFHLDpZAnzVrG3PrSL3BI3iJKRG8XS59YqPNKkrnaS4RUO4kzCwnpkvjRH7zUR_W=
_ORgfvSLL4RiPcjUFR1UCHKIkmflGTi84M9WvEUD-66R0oCz6WDrSaviTZLJHO-NG4x8JY_mrw_=
JRQreXVpyN0bk49A6Y3cZdXN7UqAzCP-GILe5Vt74LD1Rj3ACRBarSW-llWiCV-u1IEJ-Puyqux=
Fm_21T3g7D4RfnNE1PRjSAjupuYKpbMZkpaxCrIydGdaotl4v2_vj65Y7gmdq-Pmb8WRS-BFXkL=
WL4JShTUtm3L2osoRoUJDSxUJnQrtURAzt-EwciDCvsxAsydnmXihG/4rd/HblG8xIiTg2ZaFo-=
k8XuGA/h13/h001.Y1Ep6AzDnLMrbjkRfSSWiqwNzrSOm9OY2bG_oBMKztM" target=3D"_bla=
nk" rel=3D"noopener noreferrer nofollow"><span>Let=E2=80=99s collaborate</s=
pan></a></b></i></span></span><span style=3D"color:rgb(63, 96, 50);"><b> | =
</b></span><span style=3D"color:rgb(63, 96, 50);"><span style=3D"text-decor=
ation:underline;"><i><b><a class=3D"link" href=3D"https://elink431.curiousc=
reator.io/ss/c/u001.xMisJvQ218keEk8IiyB-kXOQIca0Vpn2UEj_51429dCVNzXDd2CCarq=
2EhFTVkM3mhiub7YF63OZTfGv6Y1sazrmbrqGhLE0QqtgdV3BuKq6ezioRK4BBy70ovy5qQGHxg=
OjX9t1cPZjbhoJcCO4iiDJTBNdjGBKRTl4cokVyegXTk0oaGMrAmbcaU13RzkeYHjpsxb6NEwUK=
ttixw1nwnE3UmQGDRp4s1cFgcXgSikeZcS_oVX2TizOM803F9ss5YfhuCQQctpNzdqWK1nkJg/4=
rd/HblG8xIiTg2ZaFo-k8XuGA/h14/h001.OT_y4TdZvmpcUggVh_hGGmvBuV7VGEEQdtlmpLrx=
4g4" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>Insane Me=
dia</span></a></b></i></span></span><span style=3D"color:rgb(63, 96, 50);">=
<b> | </b></span><span style=3D"color:rgb(63, 96, 50);"><span style=3D"text=
-decoration:underline;"><i><b><a class=3D"link" href=3D"https://elink431.cu=
riouscreator.io/ss/c/u001.J4v_RGFfiegdWF_9pe04noypRxGNpYlClkTgQ2IiWe-Zj3Ea5=
dyJeGsk9S8C4irP2gfjlL5qqEVJjKQEA97D0WSuf2S-_Q92kq2CG3_ng4nVHkPRPzB7vODZzpFj=
swAlfkOGOW5czLC7KXppDkfFHGziE9XUTYgEaCwJkAqnxkE1bEtDw09IDRxXe42FspWKAItBbXC=
oZkvlRVZ8nAdzPNWCzt1b7EuBOXGHJOZ4B_vBYdvxsBezCliW0zN_9okqKWI-xP3n0BY8Mh8r0L=
3G0VU5zASoxuX06EcwstM_GU0/4rd/HblG8xIiTg2ZaFo-k8XuGA/h15/h001.RZFVYaHLOxv2U=
D1l9Oo6Qeahr4z0qJ8L02uWTDVF4rs" target=3D"_blank" rel=3D"noopener noreferre=
r nofollow" style=3D"text-decoration-color: rgb(63, 96, 50);"><span style=
=3D"color: rgb(63, 96, 50);">Instagram</span></a></b></i></span></span></p>=
</td></tr><tr><td align=3D"center" valign=3D"top" style=3D"font-size:0px;li=
ne-height:0px;padding:15px 0px 15px;" class=3D"dd"><table class=3D"j" role=
=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" al=
ign=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td id=3D"th=
is-edition-is-kindly-brought-to-y" class=3D"dd" align=3D"left" style=3D"pad=
ding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-=
height-alt:150.0%;"><span style=3D"font-size:16px;"><i>=C2=A0</i></span>=F0=
=9F=A4=9D<span style=3D"font-size:16px;"><i> This edition is kindly brought=
 to you by </i></span><span style=3D"font-size:16px;"><i><b><a class=3D"lin=
k" href=3D"https://elink431.curiouscreator.io/ss/c/u001.J4v_RGFfiegdWF_9pe0=
4nu3Tmg6PLfBggvVLLGY0rwhlMF8Etb08INVdiw0lfZCsfQJMRnextjgH_fY7LgFh4WTPsUdsbZ=
OjIICdhVYDiYMGXuHraRbw7ShJo5z5cpb4Xxz2_KHxswzWK_57PCsyfA5_FZ_iie_oH8rXr8pR2=
3Iq2W8Hv-S6PUGtWflckdlcbR57aKIzerKceZUB2RKWsKKPjcUEmuyf2S8tjtaqTkK-VN99ErdO=
bE_wOdcf9R_ueFDr5fwUbWXpwkWrBI-Zzw/4rd/HblG8xIiTg2ZaFo-k8XuGA/h16/h001.9w-7=
al6VtV77pg5IhIzV3UI-7Nkjpursks1zAKrV8ro" target=3D"_blank" rel=3D"noopener =
noreferrer nofollow"><span>Betterment</span></a></b></i></span></p></td></t=
r><tr><td align=3D"center" valign=3D"top" style=3D"padding-bottom:20px;padd=
ing-left:15px;padding-right:15px;padding-top:20px; " class=3D"dd"><table ro=
le=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"margi=
n:0 auto 0 auto;"><tr><td align=3D"center" valign=3D"top" style=3D"width:63=
0px;"><a href=3D"https://elink431.curiouscreator.io/ss/c/u001.J4v_RGFfiegdW=
F_9pe04nu3Tmg6PLfBggvVLLGY0rwhlMF8Etb08INVdiw0lfZCsfQJMRnextjgH_fY7LgFh4WTP=
sUdsbZOjIICdhVYDiYMGXuHraRbw7ShJo5z5cpb4Xxz2_KHxswzWK_57PCsyfA5_FZ_iie_oH8r=
Xr8pR23Iq2W8Hv-S6PUGtWflckdlcbR57aKIzerKceZUB2RKWsMLO0oAb6S60xz9gLKbz8dmuI5=
xkaXlVR8ASb1kZ4zA7jWclDY-KPpCJPBXYKjjEqQ/4rd/HblG8xIiTg2ZaFo-k8XuGA/h17/h00=
1.Uwe_AU7zdsCpKQd5rrQ3hvonx5yWYtSUuCFtOaxhzqM" rel=3D"noopener noreferrer n=
ofollow" style=3D"text-decoration:none;" target=3D"_blank"><img src=3D"http=
s://media.beehiiv.com/cdn-cgi/image/fit=3Dscale-down,format=3Dauto,onerror=
=3Dredirect,quality=3D80/uploads/asset/file/ebc61b50-05df-4358-84c0-f51af98=
da2c6/BMT_Solo_401_k__Refresh_Insane_Media_gold_laptop_1920x1080.png?t=3D17=
75666095" alt=3D"" height=3D"auto" width=3D"630" style=3D"display:block;wid=
th:100%;border-radius:0px 0px 0px 0px;border-style:solid;border-width:0px 0=
px 0px 0px;box-sizing:border-box;border-color:#E5E7EB;" border=3D"0"/></a><=
/td></tr></table></td></tr><tr><td id=3D"selfemployed-meet-your-betterment-=
s" class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-w=
eight:Bold;padding:0px 15px;text-align:left;"><h2 style=3D"color:#2A2A2A;fo=
nt-weight:Bold;mso-line-height-alt:150.0%;"><b><a class=3D"link" href=3D"ht=
tps://elink431.curiouscreator.io/ss/c/u001.J4v_RGFfiegdWF_9pe04nu3Tmg6PLfBg=
gvVLLGY0rwhlMF8Etb08INVdiw0lfZCsfQJMRnextjgH_fY7LgFh4WTPsUdsbZOjIICdhVYDiYM=
GXuHraRbw7ShJo5z5cpb4Xxz2_KHxswzWK_57PCsyfA5_FZ_iie_oH8rXr8pR23Iq2W8Hv-S6PU=
GtWflckdlcbR57aKIzerKceZUB2RKWsDa1PrH4axrmUnci4G1Kvb6QvqQCoTSLv6KZUL2MvONQ_=
up4XrdZ5uo87MGUSsyY3A/4rd/HblG8xIiTg2ZaFo-k8XuGA/h18/h001.NQ73oZp01XMoJNaz-=
xIoCTJhUCj1INEVPa5jhT7xhIA" target=3D"_blank" rel=3D"noopener noreferrer no=
follow"><span>Self-employed? Meet your Betterment Solo 401(k)</span></a></b=
></h2></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15=
px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:=
150.0%;"> A solo 401(k) is a retirement account that=E2=80=99s built just f=
or you=E2=80=94with tax advantages and contribution limits in 2026 as both =
an employer and employee. You can even contribute alongside a traditional e=
mployer 401(k). </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"=
padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-li=
ne-height-alt:150.0%;"> Here=E2=80=99s what else makes our solo 401(k) stan=
d out: </p></td></tr><tr><td style=3D"padding-bottom:12px;padding-left:37px=
;padding-right:27px;padding-top:12px;" class=3D"ee"><div style=3D"margin-le=
ft:0px;" class=3D"edm_outlooklist"><ul style=3D"font-weight:normal;list-sty=
le-type:disc;margin-bottom:12px !important;margin-top:12px !important;paddi=
ng:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"mso-line-hei=
ght-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> 100% di=
gital setup. No paperwork or mailing checks. </p></li><li class=3D"listItem=
 ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left=
;word-break:break-word;"> Get up to a $1,500 tax credit with auto-contribut=
ions </p></li><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt=
:150.0%;padding:0px;text-align:left;word-break:break-word;"> Expert-built E=
TF portfolios designed for growth </p></li></ul></div></td></tr><tr><td cla=
ss=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-bre=
ak:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><b><a class=3D"lin=
k" href=3D"https://elink431.curiouscreator.io/ss/c/u001.J4v_RGFfiegdWF_9pe0=
4nu3Tmg6PLfBggvVLLGY0rwhlMF8Etb08INVdiw0lfZCsfQJMRnextjgH_fY7LgFh4WTPsUdsbZ=
OjIICdhVYDiYMGXuHraRbw7ShJo5z5cpb4Xxz2_KHxswzWK_57PCsyfA5_FZ_iie_oH8rXr8pR2=
3Iq2W8Hv-S6PUGtWflckdlcbR57aKIzerKceZUB2RKWsF7Bin64nJ5eM138AFfI9hyZTHDZ0zS7=
jfln-QfVOrJbYkaeJ7ktkpfGc-59q6AGZw/4rd/HblG8xIiTg2ZaFo-k8XuGA/h19/h001.VB5B=
eWTDzVJRy4faiZrx8D9K9XlijNKLwWJJ58mdyZQ" target=3D"_blank" rel=3D"noopener =
noreferrer nofollow"><span>Get started today.</span></a></b></p></td></tr><=
tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:lef=
t;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><sup><i>=
Disclosure: Investing involves risk. Performance not guaranteed.</i></sup><=
/p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"font-size:0px=
;line-height:0px;padding:15px 0px 15px;" class=3D"dd"><table class=3D"j" ro=
le=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" =
align=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td id=3D"=
creator-economy-updates" class=3D"dd" align=3D"left" valign=3D"top" style=
=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 s=
tyle=3D"color:#2A2A2A;font-weight:Bold;mso-line-height-alt:150.0%;">=F0=9F=
=8C=80<b> Creator economy updates</b></h2></td></tr><tr><td class=3D"dd" al=
ign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wor=
d;"><p style=3D"mso-line-height-alt:150.0%;"> Look, most audiences are <b>t=
ransactional</b>. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"> Someone finds your content because of a good ho=
ok, saves a carousel, binge-watches a few videos, and then=E2=80=A6 vanishe=
s into the internet void.=F0=9F=8C=8C </p></td></tr><tr><td class=3D"dd" al=
ign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wor=
d;"><p style=3D"mso-line-height-alt:150.0%;"> It=E2=80=99s easy to blame th=
e algorithm for this (and sometimes that=E2=80=99s fair), but often there=
=E2=80=99s <b>something deeper happening</b>: </p></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Your audience liked=
 your content, but they didn=E2=80=99t connect with it. There=E2=80=99s a h=
uge difference between <b>=E2=80=9CThis creator posts useful stuff,=E2=80=
=9D and =E2=80=9CThis creator gets me.=E2=80=9D</b></p></td></tr><tr><td cl=
ass=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-br=
eak:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> If you=E2=80=99v=
e ever wondered how some creators survive platform changes, bad launches, a=
nd months of inconsistent posting, this is a big reason why. </p></td></tr>=
<tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:le=
ft;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> They=
=E2=80=99ve <b>built identity =E2=80=94 not just an audience.</b></p></td><=
/tr><tr><td align=3D"center" valign=3D"top" style=3D"font-size:0px;line-hei=
ght:0px;padding:15px 0px 15px;" class=3D"dd"><table class=3D"j" role=3D"non=
e" width=3D"20%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"=
center"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td id=3D"interests=
-attract-people-identity-k" class=3D"dd" align=3D"left" valign=3D"top" styl=
e=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px;text-align:left;"><h2 =
style=3D"color:#2A2A2A;font-weight:Bold;mso-line-height-alt:150.0%;">Intere=
sts attract people. Identity keeps them.</h2></td></tr><tr><td class=3D"dd"=
 align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-=
word;"><p style=3D"mso-line-height-alt:150.0%;"> Back in the 1970s, psychol=
ogist Henri Tajfel noticed something strange: <b>Humans form groups easily<=
/b>. Like, <i>alarmingly</i> easily.=F0=9F=A7=91=E2=80=8D=F0=9F=A4=9D=E2=80=
=8D=F0=9F=A7=91 </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"=
padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-li=
ne-height-alt:150.0%;"> In one experiment, people were randomly assigned to=
 meaningless groups based on trivial criteria. Despite the groups being com=
pletely made up, participants still <b>started favoring =E2=80=9Ctheir=E2=
=80=9D group</b>. If you=E2=80=99ve watched the latest season of <i>Survivo=
r</i>, you can see social identity theory play out any time they have to me=
rge tribes. =F0=9F=A5=A5=F0=9F=8F=9D=EF=B8=8F </p></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Humans like belongi=
ng. We naturally organize ourselves into identities like: </p></td></tr><tr=
><td style=3D"padding-bottom:12px;padding-left:37px;padding-right:27px;padd=
ing-top:12px;" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_ou=
tlooklist"><ul style=3D"font-weight:normal;list-style-type:disc;margin-bott=
om:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li=
 class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0=
px;text-align:left;word-break:break-word;"> I=E2=80=99m a runner </p></li><=
li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding=
:0px;text-align:left;word-break:break-word;"> I=E2=80=99m a founder </p></l=
i><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padd=
ing:0px;text-align:left;word-break:break-word;"> I=E2=80=99m a cozy gamer <=
/p></li></ul></div></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"p=
adding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-lin=
e-height-alt:150.0%;"> Without realizing it, <b>we consume a lot more than =
information on social media</b>. We also join communities that match our id=
entity. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:=
0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-heigh=
t-alt:150.0%;"> As a creator, you can expect followers to move on from topi=
cs and trends, but <b>identities stick</b>. And if your content supports th=
at identity, they=E2=80=99ll probably keep following you, too.=F0=9F=91=B8=
=F0=9F=8F=BD </p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D=
"font-size:0px;line-height:0px;padding:15px 0px 15px;" class=3D"dd"><table =
class=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"0" cell=
padding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></td></tr>=
<tr><td id=3D"the-easiest-ways-to-build-loyalty-a" class=3D"dd" align=3D"le=
ft" valign=3D"top" style=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px=
;text-align:left;"><h2 style=3D"color:#2A2A2A;font-weight:Bold;mso-line-hei=
ght-alt:150.0%;">The easiest ways to build loyalty, according to social ide=
ntity theory</h2></td></tr><tr><td id=3D"1-give-people-an-identity-to-grow-=
i" class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-w=
eight:Bold;padding:0px 15px;text-align:left;"><h3 style=3D"color:#2A2A2A;fo=
nt-weight:Bold;mso-line-height-alt:125.0%;">1. Give people an identity to g=
row into</h3></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding=
:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-heig=
ht-alt:150.0%;"> It=E2=80=99s counterintuitive, but your audience probably =
<b>doesn=E2=80=99t want information nearly as much as they want reinforceme=
nt</b>. =F0=9F=A4=B7=E2=80=8D=E2=99=80=EF=B8=8FThey want help becoming the =
kind of person they already hope they are. </p></td></tr><tr><td class=3D"d=
d" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:brea=
k-word;"><p style=3D"mso-line-height-alt:150.0%;"> That=E2=80=99s why creat=
ors who <b>repeat the same core message</b> tend to grow stronger communiti=
es. This is called <b>identity reinforcement</b>, and it=E2=80=99s a huge p=
art of social identity theory. </p></td></tr><tr><td class=3D"dd" align=3D"=
left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p =
style=3D"mso-line-height-alt:150.0%;"> So, instead of asking yourself, =E2=
=80=9CWhat content should I make this week?=E2=80=9D, it=E2=80=99s better t=
o ask, =E2=80=9C<b>What belief should I reinforce?</b>=E2=80=9D =F0=9F=92=
=AD It might sound a little woo-woo, but pausing posting can change the ent=
ire direction of your content. </p></td></tr><tr><td id=3D"2-set-up-a-value=
s-ladder" class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A=
;font-weight:Bold;padding:0px 15px;text-align:left;"><h3 style=3D"color:#2A=
2A2A;font-weight:Bold;mso-line-height-alt:125.0%;">2. Set up a values ladde=
r</h3></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15=
px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:=
150.0%;"> Instead of defining your audience by demographics or niche, <b>de=
fine them by values</b>. I call this the values ladder. </p></td></tr><tr><=
td style=3D"padding-bottom:12px;padding-left:37px;padding-right:27px;paddin=
g-top:12px;" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outl=
ooklist"><ul style=3D"font-weight:normal;list-style-type:disc;margin-bottom=
:12px !important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li c=
lass=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px=
;text-align:left;word-break:break-word;"><b>Step one:</b> Write down your t=
opic. Let=E2=80=99s say you want to post about productivity. </p></li><li c=
lass=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px=
;text-align:left;word-break:break-word;"><b>Step two:</b> Ask what your aud=
ience <i>values</i> about this topic. It=E2=80=99s not just about productiv=
ity=E2=80=94maybe they want to feel <i>capable</i> again, or crave <i>struc=
ture</i>. </p></li><li class=3D"listItem ultext"><p style=3D"mso-line-heigh=
t-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"><b>Step th=
ree:</b> Build content around those values. In this case, it=E2=80=99s feel=
ing <i>capable</i> and living a <i>structured life</i>. </p></li></ul></div=
></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;te=
xt-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0=
%;"> Instead of making yet another =E2=80=9Chere are my favorite productivi=
ty apps=E2=80=9D post, the value ladder <b>helps you go deeper</b>. =F0=9F=
=AA=9C </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0=
px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height=
-alt:150.0%;"> With the values ladder, a more thoughtful topic would be som=
ething like, =E2=80=9CHow ambitious people accidentally build lives they se=
cretly hate.=E2=80=9D Or =E2=80=9C Here=E2=80=99s the reason your productiv=
ity system keeps failing (and it=E2=80=99s not discipline).=E2=80=9D </p></=
td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-=
align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"=
> See the difference? One piece of content teaches tactics, but the others =
<b>reflect identity</b>, and that gets <b>more engagement</b>. </p></td></t=
r><tr><td id=3D"3-use-friendly-enemies-to-strengthe" class=3D"dd" align=3D"=
left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15=
px;text-align:left;"><h3 style=3D"color:#2A2A2A;font-weight:Bold;mso-line-h=
eight-alt:125.0%;">3. Use =E2=80=9Cfriendly enemies=E2=80=9D to strengthen =
community</h3></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"paddin=
g:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-hei=
ght-alt:150.0%;"> If you=E2=80=99ve ever vented work frustrations with a co=
worker, you know nothing bonds people like <b>sharing their frustrations</b=
>. =F0=9F=92=A2 </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"=
padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-li=
ne-height-alt:150.0%;"> According to social identity theory, <b>humans need=
 to have a common enemy (or shared annoyance)</b> because it clarifies who =
we <i>don=E2=80=99t</i> want to be. </p></td></tr><tr><td class=3D"dd" alig=
n=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;=
"><p style=3D"mso-line-height-alt:150.0%;"><b>I=E2=80=99m not saying you ne=
ed burning pitchforks here.</b> That can actually backfire and create a sup=
er toxic community that=E2=80=99s no fun. </p></td></tr><tr><td class=3D"dd=
" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break=
-word;"><p style=3D"mso-line-height-alt:150.0%;"> Every strong creator comm=
unity has a <b>=E2=80=9Cfriendly enemy,=E2=80=9D</b> whether it=E2=80=99s: =
</p></td></tr><tr><td style=3D"padding-bottom:12px;padding-left:37px;paddin=
g-right:27px;padding-top:12px;" class=3D"ee"><div style=3D"margin-left:0px;=
" class=3D"edm_outlooklist"><ul style=3D"font-weight:normal;list-style-type=
:disc;margin-bottom:12px !important;margin-top:12px !important;padding:0px =
0px 0px 0px;"><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt=
:150.0%;padding:0px;text-align:left;word-break:break-word;"> fake gurus </p=
></li><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;=
padding:0px;text-align:left;word-break:break-word;"> hustle culture </p></l=
i><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padd=
ing:0px;text-align:left;word-break:break-word;"> overpriced wellness nonsen=
se </p></li><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:1=
50.0%;padding:0px;text-align:left;word-break:break-word;"> perfectionism </=
p></li><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%=
;padding:0px;text-align:left;word-break:break-word;"> toxic startup culture=
 </p></li><li class=3D"listItem ultext"><p style=3D"mso-line-height-alt:150=
.0%;padding:0px;text-align:left;word-break:break-word;"> manipulative marke=
ting tactics </p></li></ul></div></td></tr><tr><td class=3D"dd" align=3D"le=
ft" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p st=
yle=3D"mso-line-height-alt:150.0%;"> Your =E2=80=9Cenemies=E2=80=9D are <b>=
usually the status quo or an unspoken frustration</b> that a lot of people =
share. =F0=9F=98=A4 </p></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"> The key is to make this complaining productive.=
 Your goal is to give followers clarity, not a bunch of cynicism. </p></td>=
</tr><tr><td id=3D"4-build-rituals-people-miss" class=3D"dd" align=3D"left"=
 valign=3D"top" style=3D"color:#2A2A2A;font-weight:Bold;padding:0px 15px;te=
xt-align:left;"><h3 style=3D"color:#2A2A2A;font-weight:Bold;mso-line-height=
-alt:125.0%;">4. Build rituals people miss</h3></td></tr><tr><td class=3D"d=
d" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:brea=
k-word;"><p style=3D"mso-line-height-alt:150.0%;"> Your followers might sho=
w up at first to get information, but <b>a lot of them stay for rituals</b>=
, whether that=E2=80=99s: </p></td></tr><tr><td style=3D"padding-bottom:12p=
x;padding-left:37px;padding-right:27px;padding-top:12px;" class=3D"ee"><div=
 style=3D"margin-left:0px;" class=3D"edm_outlooklist"><ul style=3D"font-wei=
ght:normal;list-style-type:disc;margin-bottom:12px !important;margin-top:12=
px !important;padding:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p st=
yle=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:br=
eak-word;"> Throwback Thursdays </p></li><li class=3D"listItem ultext"><p s=
tyle=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:b=
reak-word;"> Friday morning reflections </p></li><li class=3D"listItem ulte=
xt"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word=
-break:break-word;"> A recurring newsletter section </p></li><li class=3D"l=
istItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-ali=
gn:left;word-break:break-word;"> Wins of the week </p></li><li class=3D"lis=
tItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align=
:left;word-break:break-word;"> A signature morning mantra </p></li><li clas=
s=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;te=
xt-align:left;word-break:break-word;"> A Discord chat for beating the Sunda=
y Scaries </p></li></ul></div></td></tr><tr><td class=3D"dd" align=3D"left"=
 style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"> Ideally, rituals should be <b>either dail=
y or weekly</b>. =F0=9F=93=85 If they=E2=80=99re monthly or quarterly, your=
 followers won=E2=80=99t remember them much, and the goal is to become a pa=
rt of their routine. </p></td></tr><tr><td id=3D"5-watch-out-for-identity-d=
rift" class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;fon=
t-weight:Bold;padding:0px 15px;text-align:left;"><h3 style=3D"color:#2A2A2A=
;font-weight:Bold;mso-line-height-alt:125.0%;">5. Watch out for identity dr=
ift</h3></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px =
15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-al=
t:150.0%;"> If you=E2=80=99ve been a creator for several years, <b>you=E2=
=80=99ve changed over time</b>. But if you change too much, your followers =
will leave. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padd=
ing:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-h=
eight-alt:150.0%;"> For example, a vegan influencer will lose a lot of foll=
owers if they start posting about their new carnivore diet. =F0=9F=A5=A9 </=
p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;t=
ext-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.=
0%;"> It=E2=80=99s okay if you want to make a change, but understand that <=
b>a big evolution in your identity will lose you followers</b>. That=E2=80=
=99s especially true if you make big changes suddenly. </p></td></tr><tr><t=
d class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wor=
d-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Social ident=
ity theory loves <b>social contracts=F0=9F=A4=9D=F0=9F=8F=BD</b>, which are=
 unspoken agreements you have with other people. When you change suddenly, =
you =E2=80=9Cbreach=E2=80=9D the contract with your followers. </p></td></t=
r><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:=
left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> That=
 isn=E2=80=99t always a deal-breaker, but you need to <b>handle it carefull=
y</b>. The fix is to <b>bring your followers into the journey and explain y=
our thinking</b>. Not everyone will stick around, but followers are surpris=
ingly willing to grow with creators they trust. =F0=9F=8C=B1 </p></td></tr>=
<tr><td align=3D"center" valign=3D"top" style=3D"font-size:0px;line-height:=
0px;padding:15px 0px 15px;" class=3D"dd"><table class=3D"j" role=3D"none" w=
idth=3D"20%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"cent=
er"><tr><td> &nbsp; </td></tr></table></td></tr><tr><td id=3D"your-move-thi=
s-week" class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;f=
ont-weight:Bold;padding:0px 15px;text-align:left;"><h2 style=3D"color:#2A2A=
2A;font-weight:Bold;mso-line-height-alt:150.0%;">Your move this week</h2></=
td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-=
align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"=
> Have you ever really dug into your own identity? This is big stuff, but i=
t has a profound impact on your career as a creator. </p></td></tr><tr><td =
class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-=
break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> This week, wri=
te down three columns: </p></td></tr><tr><td style=3D"padding-bottom:12px;p=
adding-left:37px;padding-right:27px;padding-top:12px;" class=3D"ee"><div st=
yle=3D"margin-left:0px;" class=3D"edm_outlooklist"><ul style=3D"font-weight=
:normal;list-style-type:disc;margin-bottom:12px !important;margin-top:12px =
!important;padding:0px 0px 0px 0px;"><li class=3D"listItem ultext"><p style=
=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break=
-word;"> What I teach </p></li><li class=3D"listItem ultext"><p style=3D"ms=
o-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;=
"> What my audience values </p></li><li class=3D"listItem ultext"><p style=
=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break=
-word;"> What identity this supports </p></li></ul></div></td></tr><tr><td =
class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-=
break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> For example: <=
/p></td></tr><tr><td style=3D"padding-bottom:14px;padding-left:15px;padding=
-right:15px;padding-top:14px;"><table class=3D"table" width=3D"100%" style=
=3D"border-bottom-width:1px;border-collapse:collapse;border-left-width:1px;=
border-right-width:1px;border-top-width:1px;table-layout:fixed;"><tr><th cl=
ass=3D"table-h" width=3D"33%" valign=3D"middle" style=3D"border-bottom-widt=
h:1px;border-left-width:1px;border-right-width:1px;border-top-width:1px;pad=
ding-bottom:5px;padding-top:5px;"><p style=3D"mso-line-height-alt:150.0%;pa=
dding:0px;text-align:left;word-break:break-word;"><b>What I teach</b></p></=
th><th class=3D"table-h" width=3D"33%" valign=3D"middle" style=3D"border-bo=
ttom-width:1px;border-left-width:1px;border-right-width:1px;border-top-widt=
h:1px;padding-bottom:5px;padding-top:5px;"><p style=3D"mso-line-height-alt:=
150.0%;padding:0px;text-align:left;word-break:break-word;"><b>What my audie=
nce values</b></p></th><th class=3D"table-h" width=3D"33%" valign=3D"middle=
" style=3D"border-bottom-width:1px;border-left-width:1px;border-right-width=
:1px;border-top-width:1px;padding-bottom:5px;padding-top:5px;"><p style=3D"=
mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break-wor=
d;"><b>What identity this supports</b></p></th></tr><tr><td class=3D"table-=
c" width=3D"33%" valign=3D"top" style=3D"border-bottom-width:1px;border-lef=
t-width:1px;border-right-width:1px;border-top-width:1px;padding-bottom:5px;=
padding-top:5px;"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-a=
lign:left;word-break:break-word;"> Marketing </p></td><td class=3D"table-c"=
 width=3D"33%" valign=3D"top" style=3D"border-bottom-width:1px;border-left-=
width:1px;border-right-width:1px;border-top-width:1px;padding-bottom:5px;pa=
dding-top:5px;"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-ali=
gn:left;word-break:break-word;"> honesty </p></td><td class=3D"table-c" wid=
th=3D"33%" valign=3D"top" style=3D"border-bottom-width:1px;border-left-widt=
h:1px;border-right-width:1px;border-top-width:1px;padding-bottom:5px;paddin=
g-top:5px;"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:l=
eft;word-break:break-word;"> thoughtful business owner </p></td></tr><tr><t=
d class=3D"table-c" width=3D"33%" valign=3D"top" style=3D"border-bottom-wid=
th:1px;border-left-width:1px;border-right-width:1px;border-top-width:1px;pa=
dding-bottom:5px;padding-top:5px;"><p style=3D"mso-line-height-alt:150.0%;p=
adding:0px;text-align:left;word-break:break-word;"> Fitness </p></td><td cl=
ass=3D"table-c" width=3D"33%" valign=3D"top" style=3D"border-bottom-width:1=
px;border-left-width:1px;border-right-width:1px;border-top-width:1px;paddin=
g-bottom:5px;padding-top:5px;"><p style=3D"mso-line-height-alt:150.0%;paddi=
ng:0px;text-align:left;word-break:break-word;"> consistency </p></td><td cl=
ass=3D"table-c" width=3D"33%" valign=3D"top" style=3D"border-bottom-width:1=
px;border-left-width:1px;border-right-width:1px;border-top-width:1px;paddin=
g-bottom:5px;padding-top:5px;"><p style=3D"mso-line-height-alt:150.0%;paddi=
ng:0px;text-align:left;word-break:break-word;"> person rebuilding confidenc=
e </p></td></tr><tr><td class=3D"table-c" width=3D"33%" valign=3D"top" styl=
e=3D"border-bottom-width:1px;border-left-width:1px;border-right-width:1px;b=
order-top-width:1px;padding-bottom:5px;padding-top:5px;"><p style=3D"mso-li=
ne-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> W=
riting </p></td><td class=3D"table-c" width=3D"33%" valign=3D"top" style=3D=
"border-bottom-width:1px;border-left-width:1px;border-right-width:1px;borde=
r-top-width:1px;padding-bottom:5px;padding-top:5px;"><p style=3D"mso-line-h=
eight-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> clari=
ty </p></td><td class=3D"table-c" width=3D"33%" valign=3D"top" style=3D"bor=
der-bottom-width:1px;border-left-width:1px;border-right-width:1px;border-to=
p-width:1px;padding-bottom:5px;padding-top:5px;"><p style=3D"mso-line-heigh=
t-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> creator w=
ho values substance over hype </p></td></tr></table></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Next, look for <b>p=
atterns</b>. If most of your content is in column one, you=E2=80=99re mostl=
y just teaching. But if your content connects more to columns two and three=
, you=E2=80=99re building something people identify with. </p></td></tr><tr=
><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;=
word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> If you=E2=
=80=99re mostly in column one: this week, <b>make one piece of content buil=
t around a belief instead of a tip.</b></p></td></tr><tr><td class=3D"dd" a=
lign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wo=
rd;"><p style=3D"mso-line-height-alt:150.0%;"> For example, instead of sayi=
ng, =E2=80=9CHere=E2=80=99s 5 ways to grow your newsletter,=E2=80=9D try, =
=E2=80=9CHere=E2=80=99s why smart creators burn themselves out chasing grow=
th.=E2=80=9D People show up for the tips, but they stay for content that ma=
kes them feel seen. </p></td></tr><tr><td align=3D"center" valign=3D"top" s=
tyle=3D"font-size:0px;line-height:0px;padding:15px 0px 15px;" class=3D"dd">=
<table class=3D"j" role=3D"none" width=3D"20%" border=3D"0" cellspacing=3D"=
0" cellpadding=3D"0" align=3D"center"><tr><td> &nbsp; </td></tr></table></t=
d></tr><tr><td class=3D"e" align=3D"left" valign=3D"top" style=3D"padding:1=
5px 15px 12px;"><h3 style=3D"">How&#39;s the depth of today&#39;s edition?<=
/h3></td></tr><tr><td class=3D"ee e " style=3D"padding:0px 15px 15px;"><div=
 style=3D"margin-left:0px;" class=3D"edm_outlooklist"><table role=3D"none" =
border=3D"0" cellspacing=3D"4" cellpadding=3D"0" align=3D"left" style=3D"mi=
n-width:300px;"><tr><td style=3D"width:100%;border:1px solid rgba(50, 50, 5=
0, 0.17);padding:6px 12px; border-radius:4px;"><a style=3D"font-style:norma=
l;text-decoration:none;" href=3D"https://elink431.curiouscreator.io/ss/c/u0=
01.cFR38JJHh3ApL2Gp-WmNeKM2QUmVmp_HudJEUXeo7_kP-eV9tagjOI1Tm66gGg9hWQ4Ogbxh=
4VVb8hrpbrAQZzY5hnRrZ5ljbWFlbhzwZaP0SeJkX_D_1gR_RAnm8GRKJSep__4B2srR2_vc4is=
1Vsm_yEAE6FQ3vln_xuFC8ITO9BFSkg1DwZvpA-EeNiyAIIoitT6LStkcPYEIkdTcxiXM9oGMKY=
ajC9yDGdXjju7bwOMRhvI0Sf6pEYMXcN6y-D0I2CpkuWCaFwUKsasCcxtNgm74qZZ1HdUtOtyuj=
fiIZ_Lcpa8D8tOC8VMW4JEFpOmoNfa2PcAu3ItanP8qMl9VvzGbxvS8PrJqhajh-syZpDLQdbys=
7ZbFO--xjPb8z_pcvl-WnLgbnueGZ9_KOKjUBq8NALnIh5LgkjE9n1E9SkTFgMETH3-PB_-5AQu=
63kPz2vKjzhf2pthvuDQeayFn0adP0e5WSUXDOvEm7cbeU2Hd8PCz1FS0SDwaslqjD_At1rDGLB=
wcKs1QAstTuH07sqLaQBCYz837ndl4jCCIsTfvya4FMSz6zXQSWsBRpa4zCKqru-SPTbxIHuea-=
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ThiCvy-ztEUBG7ydfwqcgpWnUtsRujJK_--ooadff72SlpEown2-FLdnSzoZhCAxSOz0PBO_u3p=
ZRIkYEZSV1C6t7phzfSfPuzo6wBOnt6Rl-edPk2aZJQojtSTV8z4LCJ0ewReAcbYS6CFkgaOM8x=
8mhVoZFWmqpAcFy1AKarp49dor64alsAFIlBJHO0P4TLsgvjlsqPiwnf4uq_ktJUUh6RDQy2yln=
pcg9ijqS0y06a0o1JHqrPeVcRddSmYjXic0bp5uUJYA2zj_yCWnB6S8pN4nYhdQ4gUeEHONc13G=
DVZIUAAXJ04HeQm_yGYMWOOUk8Js1JpysJA7oMRP7-zhH3pKii5TG9qX56eT9Vb5r4BZS-j-oRD=
Vha4gTrIZY8au4WoXq_rXx5MtKnKIA82jD7wa-9oF/4rd/HblG8xIiTg2ZaFo-k8XuGA/h20/h0=
01.37IOxa0LUklWsO9pvCIw930OPnnc8CUOh8ZgXTlpbKk"><p style=3D"font-size:14px;=
color:inherit;"> Just right =E2=9C=A8 - Thoughtful, sharp, and easy to dige=
st </p></a></td></tr><tr><td style=3D"width:100%;border:1px solid rgba(50, =
50, 50, 0.17);padding:6px 12px; border-radius:4px;"><a style=3D"font-style:=
normal;text-decoration:none;" href=3D"https://elink431.curiouscreator.io/ss=
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dxX92LsvS7Ka_gxoiuNN87nf9HAcM8wY_EvmOGSaoeJOU6mHQ5RNu5wPNrF-piMN5dAJT1acZ_V=
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21/h001.Cq8ekSpcvnVUmMddLeFc3qIH9s8DhpR7_LVx6BHpQ3s"><p style=3D"font-size:=
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hts & nuance </p></a></td></tr><tr><td style=3D"width:100%;border:1px solid=
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IZGZOi8PS_v4PIUzoaxS3a6Tmnb9Gdsy3XCvLM4v6SxURKuvCl7j0GUyTNnZ5sutw9eoFFpN843=
7lMXvVoZe1EpWmJpvHQMRqS8Apod5RIPrKGSKmPSqqELCh_wnY9123_Zu7Vt1YbA4u0ETyalbCi=
kQEoWkTTzhguoHVGRaM50U2vRXtRAAzKGLjy6_l_ytyJkE5CBX_p-MDvVfL4VGO_TI-dyPXEy6M=
y2VrthtPsxTOSyWYym5hMmfrDTstlLVeC-3WoxgJzrdPSEolkpoG_usQrrdRVMqxVBpPbemLRlC=
aFKVLXiaUOL6nIUyL9984nolfnbUkXEpwZgRyQDwwaBgIwmR5eNc8Lkc-9W3W6SfYMIYZGLYPrU=
fKNebr2iCZLbMD3dvveBzq-ISJl1ajvvcmj2kDxN_PkqTuY_dekBUlHFaoRXK69vUZnEpe50Nqt=
6uJ2RN19q9dJMwn_x1w9pv9sgIOtRfAkr--rXZuJgzNOTRxvTb3aVZl0/4rd/HblG8xIiTg2ZaF=
o-k8XuGA/h22/h001.b_qTJGGScU3fPEEbU7d11TmzsOlIIFaBjnFJJqHOe8I"><p style=3D"=
font-size:14px;color:inherit;"> Too dense =F0=9F=92=A5 - I=E2=80=99d prefer=
 lighter, quicker reads </p></a></td></tr></table></div></td></tr><tr><td a=
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